COMMUNITY DEVELOPMENT DIVISION COVER PAGE CITY OF MADISON APPLICATION FOR FUNDS

Transcription

1 COMMUNITY DEVELOPMENT DIVISION COVER PAGE CITY OF MADISON APPLICATION FOR FUNDS 1. AGENCY CONTACT INFORMATION Organization Mailing Address Telephone FAX Admin Contact Financial Contact Website Address Legal Status Wisconsin Women's Business Initiative Corporation 233 S. Park Street, Suite 13 (68) (68) Deborah Ellis-Brock Jon Gaines Private: Non-Profit Federal EIN: (required) DUNS # (required) 2. SIGNATURE PAGE AFFIRMATIVE ACTION If funded, applicant hereby agrees to comply with City of Madison Ordinance 39.2 and file either an exemption or an affirmative action plan with the Department of Civil Rights. A Model Affirmative Action Plan and instructions are available at LIVING WAGE ORDINANCE If funded, applicant hereby agrees to comply with City of Madison Ordinance 4.2. The Madison Living Wage for 215 will be $12.62 (hourly). This reflects a 1.4% increase over Madison Living Wage for 214, and is consistent with prior annual increases. CITY OF MADISON CONTRACTS If funded, applicant agrees to comply with all applicable local, State and Federal provisions. A sample contract that includes standard provisions may be obtained by contacting the Community Development Division at (68) If funded, the City of Madison reserves the right to negotiate the final terms of a contract with the selected agency. 3. SIGNATURE Enter name: Wendy K. Baumann (required) By entering your initials in the box WKB you are electronically signing your name and agreeing to the terms listed above (required) DATE 6/12/214 (required) COVER PAGE - 1 JUNE 13, 214

2 COMMUNITY DEVELOPMENT DIVISION AGENCY OVERVIEW CITY OF MADISON AGENCY CONTACT INFORMATION ORGANIZATION Wisconsin Women's Business Initiative Corporation 1. AGENCY CONTACT INFORMATION A Job Title: BUSINESS OWNER 2.2 Small Business Development Contact: Deborah Ellis-Brock New Prg? No Phone: deborah.brock@wwbic.com B Program B Select an Objective Statement from the Drop-Down Contact: New Prg? Phone: C Program C Select an Objective Statement from the Drop-Down Contact: New Prg? Phone: D Program D Select an Objective Statement from the Drop-Down Contact: New Prg? Phone: E Program E Select an Objective Statement from the Drop-Down Contact: New Prg? Phone: F Program F Select an Objective Statement from the Drop-Down Contact: New Prg? Phone: G Program G Select an Objective Statement from the Drop-Down Contact: New Prg? Phone: H Program H Select an Objective Statement from the Drop-Down Contact: New Prg? Phone: 2. AGENCY REVENUE DETAILED BY PROGRAM REVENUE PROPOSED PROGRAMS All Other SOURCE ACTUAL BUDGET PROPOSED A B C D E F G H Programs DANE CO HUMAN SVCS DANE CO CDBG 8, 16, 16, MADISON-COMM RESOURCS MADISON-CDBG 85,54 88,51 98, 98, MADISON-EOP 9, UNITED WAY OTHER GOVT 3,71,24 2,751,465 5,23,828 5,23,828 FUNDRAISING DONATIONS 1,162,126 75, 1,931,25 1,931,25 USER FEES 737,21 1,227,512 2,781,542 2,781,542 OTHER 129,58 187, 423, ,742 TOTAL REVENUE 5,184,949 5,93,478 1,625,362 98, 1,527,362 AO: REVENUE - 2 MAY 2, 212

3 COMMUNITY DEVELOPMENT DIVISION AGENCY OVERVIEW CITY OF MADISON 3. AGENCY ORGANIZATIONAL PROFILE a. AGENCY MISSION STATEMENT WWBIC is a leading innovative statew ide economic development corporation Putting Dreams to Work. We focus on individuals w ho face barriers of traditional means by opening opportunity for pursuit of their dreams and economic w ell-being. We provide those w ho w ant to start, strengthen or expand businesses w ith access to quality business education and responsible financial products. We help low -income individuals improve economic w ell-being by building assets and advancing economic self-sufficiency. We particularly focus on w omen, people of color, and low -income individuals. b. AGENCY EXPERIENCE AND QUALIFICATIONS A quote from a WWBIC Client: Together w e determined that w hat I thought w as a need for capital w as really a need for how to use the resources that I had, as w ell as obtaining some help in mentoring and education. I took the WWBIC Start Smart class and provided them w ith a business plan, they provided some help w ith my projections, and then I volunteered to help. You re looking at someone w ho 1 years ago w as homeless What WWBIC is doing in the community is golden.--theresa Holmes, ow ner, TH Consulting, Madison WWBIC is recognized locally, statew ide and nationally as a leader in microenterprise and small business development. Our services cover all phases of business development from business idea generation to business plan development, access to fair and responsible capital, and successful loan repayment. We generate job creation cost-efficiently w hile addressing barriers that individuals face en route to self-sufficiency. We provide education programming to improve financial capability to help clients put their personal finances and position themselves for w ealth-building. WWBIC has had significant impact in Madison since w e first opened our office in 1995, and has been aw arded CDBG grants since 24. Our cumulative impact includes: 45 businesses created or retained through our loan program. 1 FTE jobs created by these businesses; of these 84 FTE jobs have been taken and held by low -income individuals. 1,637 total individuals have been served; 912 have been low -to-moderate income. Many of these individuals have our favorite job title, BUSINESS OWNER. Already in the first quarter of 214, WWBIC has Assisted 22 existing businesses Trained or counseled 157 individuals, 98 of w hich w ere low -to-moderate income. Even those education and counseling clients w ho have not applied for a loan rely on WWBIC for quality, hands-on information not available elsew here in the community. These clients also create and retained dozens of jobs not counted in CDBG reporting totals If one in three microenterprises in the United States hired an additional employee, the U.S. w ould be at full employment. --Association of Enterprise Opportunity, The Pow er of One in Three: Creating Opportunities for All Americans to Bounce Back, 211. Business creation is job creation, and micro enterprise is w here people w ork. About 18% percent of all businesses in Wisconsin are micro businesses, and employ about 85% of all employees. The Madison metro area has a low er unemployment rate than the rest of the state; how ever that number masks many w ho have given up looking for w ork. Thanks to WWBIC, many of these ex-employees reinvent themselves as entrepreneurs. While micro enterprise or small business development is not the solution for every displaced w orker, it is a lifesaver for many. According to the Kauffman Foundation, the demographic groups most likely to start microenterprises are less educated individuals and refugees. These are target markets for WWBIC. WWBIC Statew ide Achievements Over the Past 27 years: 2,5 businesses directly financed. 8, jobs created and retained by WWBIC clients statew ide. $34.4 million loaned to small business ow ners. 5, individuals served. Social Performance Outcomes in 213 alone 717 businesses assisted 1,8 jobs created or retained by WWBIC clients. $4.8 million approved in 12 direct loans. 3,11 people received classroom or individualized education AO: AGENCY ORGANIZATIONAL PROFILE - 3 MAY 2, 212

4 COMMUNITY DEVELOPMENT DIVISION AGENCY OVERVIEW CITY OF MADISON 5. STAFF-BOARD-VOLUNTEER DEMOGRAPHICS Indicate by number the following characteristics for your agency's current staff, board and volunteers. Refer to application instructions for definitions. You will receive an "ERROR" until completing the demographic information. DESCRIPTOR TOTAL GENDER MALE FEMALE UNKNOWN/OTHER TOTAL GENDER AGE LESS THAN 18 YRS YRS 6 AND OLDER TOTAL AGE RACE* WHITE/CAUCASIAN BLACK/AFRICAN AMERICAN ASIAN AMERICAN INDIAN/ALASKAN NATIVE NATIVE HAWAIIAN/OTHER PACIFIC ISLANDER MULTI-RACIAL: Black/AA & White/Caucasian Asian & White/Caucasian Am Indian/Alaskan Native & White/Caucasian Am Indian/Alaskan Native & Black/AA BALANCE/OTHER TOTAL RACE ETHNICITY HISPANIC OR LATINO NOT HISPANIC OR LATINO TOTAL ETHNICITY PERSONS WITH DISABILITIES STAFF BOARD VOLUNTEER Number Percent Number Percent Number Percent 42 1% 1 1% 42 1% 1 24% 5 5% 18 43% 32 76% 5 5% 24 57% % % % 42 1% 1 1% 42 1% % % % 41 98% 8 8% 3 71% 1 2% 2 2% 12 29% 42 1% 1 1% 42 1% 32 76% 8 8% 24 57% 8 19% 2 2% 12 29% 2 5% % 2 5% % % 1 2% % % 1 2% % % 2 5% % % 2 1% % % % % % % % % % % % % 42 1% 1 1% 42 1% 4 1% % 6 14% 38 9% 1 1% 36 86% 42 1% 1 1% 42 1% % % 1 2% *These categories are identified in HUD standards. AO: DEMOGRAPHICS - 7 MAY 2, 212

5 COMMUNITY DEVELOPMENT DIVISION AGENCY OVERVIEW CITY OF MADISON 6. AGENCY EXPENSE BUDGET This chart describes your agency's total expense budget for 3 separate years. Where possible, use audited figures for 213 Actual. The subtotals for the 214 BUDGET and PROPOSED must equal the amounts entered in the ACCOUNT CATEGORIES on the NonCityBudget and program budget worksheets. The "ERROR" message appears until the sum of the line items equals the amount of the subtotals that have aggregated from your NonCityBudget and program budget worksheets Account Description ACTUAL BUDGET PROPOSED A. PERSONNEL Salary 1,839,232 2,64,32 4,24,586 Taxes 152,11 157, ,45 Benefits 427, , ,69 SUBTOTAL A. 2,418,49 2,648,99 5,441,681 B. OPERATING All "Operating" Costs 2,195,189 2,18,239 4,665,314 SUBTOTAL B. 2,195,189 2,18,239 4,665,314 C. SPACE Rent/Utilities/Maintenance 252, , ,367 Mortgage (P&I) / Depreciation / Taxes SUBTOTAL C. 252, , ,367 D. SPECIAL COSTS Assistance to Individuals Subcontracts, etc. Affiliation Dues Capital Expenditure Other: SUBTOTAL D. SPECIAL COSTS LESS CAPITAL EXPENDITURE TOTAL OPERATING EXPENSES 4,866,646 5,93,478 1,625,362 E. TOTAL CAPITAL EXPENDITURES 7. PERSONNEL DATA: List Percent of Staff Turnover 24.5% Divide the number of resignations or terminations in calendar year 213 by total number of budgeted positions. Do not include seasonal positions. Explain if you had a 2% or more turnover rate in a certain staff position/category. Discuss any other noteworthy staff retention issues, or policies to reduce staff turnover. As part of WWBIC s CARS assessment w e embraced guidance in improving staff retention. In addition to a pay-and-benefits package generally regarded as generous, in 214 each employee w orked w ith her or her supervisor to develop a Professional Development plan for the year. The Professional Development is intended to be an ongoing, interactive and creative process to assist each person in reaching his/her potential and to ensure that their talents and skills continue to meet the evolving needs of WWBIC. The plan is to be updated at least annually. AO : EXPENSE BUDGET - 8 MAY 2, 212

6 COMMUNITY DEVELOPMENT DIVISION AGENCY OVERVIEW CITY OF MADISON ORGANIZATION: Wisconsin Women's Business Initiative Corporation 9. ALL OTHER PROGRAM BUDGET a. 214 BUDGETED ACCOUNT CATEGORY REVENUE SOURCE SPECIAL SOURCE TOTAL PERSONNEL OPERATING SPACE COSTS DANE CO HUMAN SVCS DANE CO CDBG 8, 8, MADISON-COMM RESOURCS MADISON-EOP 9, 7,65 1,35 UNITED WAY OTHER GOVT 2,751,465 1,434,833 1,165,34 151,598 FUNDRAISING DONATIONS 75, 375, 337,5 37,5 USER FEES 1,227, , ,38 61,376 OTHER 187, 93,5 84,15 9,35 TOTAL REVENUE 5,4,977 2,64,739 2,14, ,824 b PROPOSED BUDGET ACCOUNT CATEGORY REVENUE SOURCE SPECIAL SOURCE TOTAL PERSONNEL OPERATING SPACE COSTS DANE CO HUMAN SVCS DANE CO CDBG 16, 16, MADISON-COMM RESOURCS MADISON-EOP UNITED WAY OTHER GOVT* 5,23,828 2,615,414 2,353, ,541 FUNDRAISING DONATIONS 1,931,25 965, ,63 96,562 USER FEES 2,781,542 1,39,771 1,251, ,77 OTHER** 423, ,871 19,684 21,187 TOTAL REVENUE 1,527,362 5,343,681 4,665, ,367 *OTHER GOVT Source Amount Terms SBA-OWBO 73,614 3 Year Grant SBA-Microloan 1,152,24 Jul 214 to Jun 215: Jul 215 to Jun 216: Jul 216 to Jun 217 Other Federal Grants 1,171,936 Jul 214 to Jun 215: Jul 215 to Jun 216: Jul 216 to Jun 217 Promise Wisconsin 1,, 214 to 218 CDBG's 1,23,38 Jan-Dec 215: Jan-Dec 216 TOTAL 5,23,828 **OTHER Source Amount Terms Coffee With A Conscience 423,742 Going Concern TOTAL 423,742 AO: NON-CITY FUNDING - 11 MAY 2, 212

7 COMMUNITY DEVELOPMENT DIVISION AGENCY OVERVIEW CITY OF MADISON ORGANIZATION: Wisconsin Women's Business Initiative Corporation PROGRAM/LETTER: A Job Title: BUSINESS OWNER 1. PROGRAM BUDGET a. 214 BUDGETED ACCOUNT CATEGORY SOURCE SPECIAL REVENUE SOURCE TOTAL PERSONNEL OPERATING SPACE COSTS DANE CO HUMAN SVCS DANE CO CDBG MADISON-COMM RESOURCS MADISON-CDBG 88,51 44,251 39,825 4,425 MADISON-EOP UNITED WAY OTHER GOVT FUNDRAISING DONATIONS USER FEES OTHER TOTAL REVENUE 88,51 44,251 39,825 4,425 b. 215 PROPOSED BUDGET SOURCE SPECIAL REVENUE SOURCE TOTAL PERSONNEL OPERATING SPACE COSTS DANE CO HUMAN SVCS DANE CO CDBG MADISON-COMM RESOURCS MADISON-CDBG 98, 98, MADISON-EOP UNITED WAY OTHER GOVT* FUNDRAISING DONATIONS USER FEES OTHER** TOTAL REVENUE 98, 98, *OTHER GOVT 215 Source **OTHER 215 Source Amount Terms TOTAL Amount Terms TOTAL AO: PROGRAM BUDGET A - 12 MAY 2, 212

8 COMMUNITY DEVELOPMENT DIVISION AGENCY OVERVIEW CITY OF MADISON ORGANIZATION: Wisconsin Women's Business Initiative Corporation PROGRAM/LETTER: A Job Title: BUSINESS OWNER PROGRAM CHANGE EXPLANATION Complete only if you are requesting more than your 215 request. Note: Additional funding should only be requested where services or programming will change or expand in the second year. a. PROGRAM UPDATE: If requesting more than 215, describe any major changes being proposed for the program/service in 216, i.e., expansions or narrowing in target population, scope and level of services, geographic area to be served, etc.). 2 characters (w ith spaces) (2 lines max.) b. 216 COST EXPLANATION Complete only if significant financial changes are anticipated between Explain specifically, by revenue source, any significant financial changes that you anticipate between 215 and 216. For example: unusual cost increases, program expansion or loss of revenue. 2 characters (w ith spaces) (2 lines max.) c. 216 PROPOSED BUDGET ACCOUNT CATEGORY BUDGET SPECIAL REVENUE SOURCE TOTAL PERSONNEL OPERATING SPACE COSTS DANE CO HUMAN SVCS DANE CO CDBG MADISON-COMM RESOURCS MADISON-CDBG 98, 98, MADISON-EOP UNITED WAY OTHER GOVT* FUNDRAISING DONATIONS USER FEES OTHER** TOTAL REVENUE 98, 98, *OTHER GOVT 216 Source **OTHER 216 Source Amount Terms TOTAL Amount Terms TOTAL AO: PROGRAM BUDGET A - 13 MAY 2, 212

9 COMMUNITY DEVELOPMENT DIVISION PROGRAM DESCRIPTION CITY OF MADISON ORGANIZATION: PROGRAM/LETTER: OBJECTIVE STATEMENTS: Wisconsin Women's Business Initative Corporation A Job Title: BUSINESS OWNER 2.2 Small Business Development REQUESTED AMOUNT: $2, DESCRIPTION OF SERVICES 1. NEED FOR PROGRAM: Please identify local community need or gap in service that the proposed program will address. WWBIC respectfully requests $2, annually for 215 and 216. Each year w e plan to use $12, for loans and $98, for business development services including one-on-one business assistance (also know n as technical assistance) and business education. WWBIC is virtually the City s only provider of small business and micro loans w ith a full range of business development services. With CDBG funds our loans range from $2,5 to $25, and w e can loan to businesses that traditional financial institutions consider too small or too risky. As credit remains tight, a WWBIC loan remains the most attainable financing option for the micro business borrow er. We continue to w itness high need and demand for fair and responsible loan capital in the form of direct financing requests by small business ow ners. About 15% of Madison s population now speaks Spanish, and all our services are now available in Spanish, provided by bi-lingual WWBIC staff. 2. SERVICE DESCRIPTION - Please provide an overview of the program and describe the impact of your program. How does this program meet the CDD objective selected and address those priorities and strategies? The key to mitigating the risk inherent in small business lending is the individualized, one-to-one business assistance WWBIC provides each loan client. While our programs are open to all, w e have recognized expertise w orking w ith w omen and minorities, especially those w ith low er incomes. Each year in 215 and 216, WWBIC clients w ill start or expand 5 to 7 new businesses, resulting in 3-5 FTE jobs taken by low -income individuals in each program year. WWBIC has leveraged its 9 years of CDBG funding and strong performance legacy w ith additional federal and local private dollars for the Madison community. Our business education classes provide assistance to our loan clients and also serve as an outreach tool. Beginning, intermediate and advanced classes (including Spanish-language sessions) are scheduled throughout the year. We leverage local experitise in the form of 4 volunteers in various professional fields w ho w ork one-on-one w ith clients as coaches, mentors and classroom speakers. Our activities and outcomes in 215 and 216 w ill continue the Microenterprise Development Continuum (now Job Title: BUSINESS OWNER), w hich has consistently proved to be a cost-effective program w ith major economic impact. Since 24,w ith CDBG funds, WWBIC has served 1,637 individuals, w ith an average of 55% low -tomoderate income. Our client businesses have created 1 new FTE jobs, of w hich 83 have been LMI FTEs. We anticipating building on this impact base for years to come. 3. PROPOSED PROGRAM CONTRACT GOALS: Include clearly defined service goals and process objectives: number of unduplicated clients to be served, number of service hours to be provided, etc. per year. Each year, w e w ill serve 16 unduplicated individuals through business education, technical assistance\ counseling, or financial aw areness education. We w ill provide loans to 5-7 new loan clients w ho w ill create 3-5 new LMI jobs and also provide small business consulting to 33 existing loan clients in each year (number may vary as loans repaid). We w ill conduct numerous outreach events and w ork closely w ith partners to identify loan prospects in our target markets. WWBIC has consistently met and exceeded past goals. 4. SERVICE HOURS: Frequency, duration of service and hours and days of service availability. Services take place at our offices (on several bus lines) and other venues accessible to all, including those w ho are disabled--such as job centers, chambers, community organizations and the client s place of business. Office hours are Monday-Friday, 8:3 a.m. to 5 p.m. Workshops are primarily on evenings and w eekends. Oneon-one counseling takes place any time at client s convenience. CDBG STANDARD - 1 MAY 2, 212

10 COMMUNITY DEVELOPMENT DIVISION PROGRAM DESCRIPTION CITY OF MADISON ORGANIZATION: Wisconsin Women's Business Initative Corporation PROGRAM/LETTER: A Job Title: BUSINESS OWNER 5. POPULATION SERVED: Please describe target population in terms of preferences to specific population (e.g. individuals with disabilities, first time homebuyers, LEP, literacy, age, homeless, low-income, etc.) or any other unique characteristic. Female participants, 68%; male, 3%, unknow n/other 1%; Minorities in City of Madison, 47% (People of Color are only 11% of Madison s population); Average Age, 43 years; Single/Divorced/Widow ed, 59%; Married/Domestic Partnership 41%; Low -to-moderate Income, 67%; % Receiving Public Assistance, 46% (includes unemployment) ; Veterans, 5%; People w ith Disabilities, 13%; Entrepreneurial Status: Exploring a business idea, 69%; starting or expanding a business, 31% 37% Female head-of-household Hispanic or Latino, 22%. (15% speaking primarily Spanish.) 6. LOCATION: Location of service and intended service area (Include census tract where service is tract specific and target neighborhood(s)). WWBIC w ill serve the entire city, concentrating outreach in the low est income areas including Allied Drive, Burr Oaks, Sherman, Lakeview and others identified through our EOP grant. 7. OUTREACH PLAN: Describe your outreach, affirmative marketing strategies, and any other strategies to engage your intended service population. We reach our target markets in many w ays; w ord-of-mouth is alw ays pow erful. Our semi-annual class schedule is posted on our w ebsite and through social media, delivered in print form to numerous community locations, and marketed through partner agencies. Regular Outreach events and meetings include an Annual Reception at the Governor s Residence and an Annual Luncheon Celebration and Client Trade Fair (8 guests in 213.) WWBIC clients appear front and center at all events as vendors and speakers. Our client businesses often appear in print and electronic media. We reach out to low -income individuals through the River Food Pantry, community centers and homeless shelters; to older entrepreneurs through AARP and local senior centers, to w omen through Wisconsin Women Entrepreneurs, to veterans, to formerly incarcerated individuals through Madison Urban Ministries, the Lutheran Church and the Nehemiah Center for Urban Leadership Development and increasingly to disabled individuals. 8. COORDINATION: Describe how you coordinate your service delivery with other community groups or agencies. WWBIC w orks closely w ith strategic partners to fill gaps w ithout duplicating efforts. We actively partner w ith other economic development entities throughout the City, including the Latino Chamber of Commerce, the Hmong Wisconsin Chamber of Commerce, the Madison Black Business Chamber of Commerce, the Urban League, the UW Small Business Development Center, the Northside Planning Council, the Allied Cooperative Food C art Program, and FEED Kitchen. WWBIC plays a key role in statew ide events such as The Money Conference, Money Smart w eek and Retail Rallies. Other partners include the Department of Financial Institutions, The Financial Education Center, the Latino Support Netw ork, Centro de Hispano, Comienzos, the WARF Minority and Entrepreneurship Training Program, Dane Buy Local, The Wisconsin Business Incubation Association, Forw ard Community Investments, the Madison Region Economic Partnership (MadRep), MAGNET of Madison, and the Wisconsin Economic Development Corporation. 9. VOLUNTEERS: Please describe how volunteers will be utilized in this program? WWBIC utilizes more than 4 volunteers as classroom guest speakers, coaches and mentors w ith expertise in banking, accounting, law and other fields w ho provide valuable business netw orks for our clients. WWBIC s 26 member South Central Advisory Council plays an active leadership role and includes representatives from city government, financial institution representatives and other professions. 1. Number of volunteers utilized in 213? 43 Number of volunteer hours utilized in this program in 213? 264 CDBG STANDARD - 2 MAY 2, 212

11 COMMUNITY DEVELOPMENT DIVISION PROGRAM DESCRIPTION CITY OF MADISON ORGANIZATION: Wisconsin Women's Business Initative Corporation PROGRAM/LETTER: A Job Title: BUSINESS OWNER 11. BARRIERS TO SERVICE: Are there populations that are experiencing barriers to the service you are proposing,i.e, cultural differences, language barriers and/or physical or mental impairments or disabilities? Describe the ability of proposed program to respond to the needs of diverse populations. How will this program address barriers experienced by your target population? WWBIC s mission emphasis is w omen, people of color and those of low er-incomes those most likely to be disadvantaged in accessing fair and responsible capital, quality business education, and business netw orks. Startup capital from mainstream financial institutions, rare before the Recession, now has all but disappeared. CDBG funds w ill help WWBIC to provide capital to meet the community s micro financing needs. We also have the expertise to encourage and inspire low -income and disadvantaged entrepreneurs to put their ideas into action. Our business education classes are user-friendly, taught at an eight-grade level and affordable, w ith no charge for most introductory sessions. Classes are also free of charge to WWBIC loan clients. For classes w ith a fee, scholarships are available for qualified low -income individuals. All classes take place in highly accessible locations on bus lines and handicapped-accessible. WWBIC is alw ays ready to make additional accommodations to ensure access. Many microentrepreneurs also face personal credit barriers to success especially important w hen personal and business finances are intertw ined. WWBIC s financial capability education programming promotes economic self-sufficiency, helps participants master budgeting and saving, repair credit and overcome personal financial issues that interfere w ith operating a successful business. We w ork in close partnership w ith the Financial Education Center, w hich is located next door to our offices on South Park Streets in the 'Villager Mall'. 12. EXPERIENCE: Please describe how your agency, and program staff experience, qualifications, and past performance will contribute to the success of the proposed program? WWBIC has a successful nine-year history of CDBG performance. Under the leadership Mara Henningsen, Vice President of Client Programs & Services, WWBIC met all its 213 CDBG goals and significantly exceeded the majority of them. We leverage our CDBG funds w ith additional hundreds of thousands of dollars to serve the Madison community, from the U.S. Small Business Administration (SBA) Microloan and Office of Women s Business Ow nership programs, and the U.S. Treasury s Community Development Financial Institutions (CDFI) Fund. The CDFI Fund requires us to meet annual performance goals and adhere to financial performance standards. Deborah Ellis-Brock, Project Director, leads WWBIC s w ork in the City of Madison. She has a background in creating outreach programming and food w ith dignity for homeless people and is a lifetime fellow of the Leader to Leader Institute. Claribelle Vera-Heridia is a bi-lingual Spanish-speaking Small Business Consultant w ho meets w ith business ow ners one-on-one to provide customized assistance on an ongoing basis including financial and cash flow analysis. Clients also w ork one-on-one w ith WWBIC s loan officers w ho are all experienced in w orking w ith our targeted audiences. The loan officers assigned to this grant (including Beny Perez Reyes, bilingual in Spanish) have expertise in a w ide range of business sectors. Our loan and office administrative staff also have important client contact roles. They need to fully understand our services and how to help each client get the most from all WWBIC has to offer. 13. LICENSING OR ACCREDITATION: Report program licensing, accreditation or certification standards currently applied. NA 14. STAFF: Program Staff: Staff Titles, FTE dedicated to this program, and required qualifications for program staff. Staff Title FTE Credentials/Qualifications Project Director.25 BA and 5+ years experience Loan Officers (3).35 BA and 5+ years experience Small Biz Consultants (3).45 BA and 3-5 years experience Loan & General Admin (3).35 BA and 3-5 years experience Sr. Management (1).75 BA and 7-1 years experience Compliance Manager.5 BA and 2-5 years experience Accounting.5 BA and 5+ years experience CDBG STANDARD - 3 MAY 2, 212

12 COMMUNITY DEVELOPMENT DIVISION PROGRAM DESCRIPTION CITY OF MADISON ORGANIZATION: Wisconsin Women's Business Initative Corporation PROGRAM/LETTER: A Job Title: BUSINESS OWNER 15. PARTICIPANT INCOME LEVELS: Indicate the number of households of each income level and size that this program would serve in 215. Income Level for 215 Number of Households Over 8% of county median income Between 5% to 8% of county median income Between 3% to 5% of county median income Less than 3% of county median income Total households to be served Indicate the number of households of each income level and size that this program would serve in 216. Income Level for 216 Number of Households Over 8% of county median income Between 5% to 8% of county median income Between 3% to 5% of county median income Less than 3% of county median income Total households to be served AGENCY COST ALLOCATION PLAN: What method does your agency use to determine indirect cost allocations among programs? WWBIC utilizes an indirect cost allocation method calculated using percentage of total agency full time equivalents (FTE s). Of the seven employees allocated to Madison, employee X is allocated at.25 FTE, employee Y at.15 FTE and so on. The City of Madison FTE total is and this number is divided by WWBIC s agency w ide number of FTEs 4. This 3.93% is then applied to operating expenses in order to properly allocate an accurate percentage to CDBG City of Madison..) 18. PROGRAM ACTIVITIES: Describe activities/benchmarks by timeline to illustrate how your program will be implemented. Est. Month Activity Benchmark of Completion Community Outreach & Partnership Development Ongoing Education & Technical Assistance Ongoing Business Start-up Workshops Monthly Spanish Language Business Workshops Monthly Start Smart Business Planning Series March, Sept Financial Capability Education for Business Owners and Individuals Quarterly Advanced Business Skills Workshops (Quickbooks, Social Media & Marketing) Quarterly One on One Business Assistance (Provided in Spanish and English) Ongoing Lending Product and Process Education Ongoing Loan Underwriting Approval, Closing and Disbursement Ongoing Job creation and Retention Ongoing Reporting to CDBG Quarterly CDBG STANDARD - 4 MAY 2, 212

13 COMMUNITY DEVELOPMENT DIVISION PROGRAM DESCRIPTION CITY OF MADISON ORGANIZATION: Wisconsin Women's Business Initative Corporation PROGRAM/LETTER: A Job Title: BUSINESS OWNER DEMOGRAPHICS Complete the following chart for unduplicated participants served by this program in 213. Indicate the number and percentage for the following characteristics. For new programs, please estimate projected participant numbers and descriptors. Part. Part. Staff Staff Part. Part. Staff Staff DESCRIPTOR # % # % DESCRIPTOR # % # % TOTAL 322 1% 42 1% RESIDENCY MALE 98 3% 1 24% CITY OF MADISON 322 1% FEMALE 22 68% 32 76% DANE COUNTY (NOT IN CITY) % UNKNOWN/OTHER 4 1% % OUTSIDE DANE COUNTY % TOTAL RESIDENCY 322 1% Part. = Participant AGE <2 % 2-5 % 6-12 % Note: Race and ethnic categories are stated % as defined in HUD standards % % % 75 & UP 1 % TOTAL AGE 322 1% RACE WHITE/CAUCASIAN % 32 76% BLACK/AFRICAN AMERICAN 49 15% 8 19% ASIAN 14 4% 2 5% AMERICAN INDIAN/ALASKAN NATIVE 7 2% % NATIVE HAWAIIAN/OTHER PACIFIC ISLANDER 1 % % MULTI-RACIAL: 8 2% % Black/AA & White/Caucasian 2 25% % Asian & White/Caucasian 4 5% % Am Indian/Alaskan Native & White/Caucasian % % Am Indian/Alaskan Native & Black/AA 2 25% % BALANCE/OTHER 7 22% % TOTAL RACE 322 1% 42 1% ETHNICITY HISPANIC OR LATINO 7 22% 4 1% NOT HISPANIC OR LATINO % 38 9% TOTAL ETHNICITY 322 1% 42 1% PERSONS WITH DISABILITIES 27 8% % CDBG STANDARD - 5 MAY 2, 212

14 COMMUNITY DEVELOPMENT DIVISION PROGRAM DESCRIPTION CITY OF MADISON ORGANIZATION: Wisconsin Women's Business Initative Corporation PROGRAM/LETTER: A Job Title: BUSINESS OWNER PROJECT OUTCOMES Number of unduplicated individual participants served during Total to be served in Complete the following for each project outcome. No more than two outcomes per project will be reviewed. Refer to the instructions for detailed descriptions of what should be included in the table below. Outcome Objective # 1: Performance Indicator(s): Training & Counseling WWBIC will provide technical assistance to potential, new and existing microenterprise and small business owners. WWBIC will track# of individuals who attend classes as well as those receiving one-on-one counseling. 187 unduplicated participants will be served, at least 51% LMI Proposed for 215: Total to be considered in 165 Targeted % to meet perf. measures 51% perf. measurement Targeted # to meet perf. measure Proposed for 216: Total to be considered in 165 Targeted % to meet perf. measures 51% perf. measurement Targeted # to meet perf. measure Explain the measurement tools or methods: Each WWBIC client completes a Client Information Form, and when appropriate, a Business Information Form. These forms collect extensive demographic and income information which is entered into our cloud-based Outcome Tracker database which allows us to pull completely customized reports. We also track dates of service, service location, time spent, topics discussed and outreach events. Outcome Objective # 2: Performance Indicator(s): Business Development and Job Creation. WWBIC clients will create 5-7 FTE jobs, at least 51% of which will be taken by low-moderate income individuals. Business owners receiving WWBIC financing will sign a Terms & Conditioners letter detailing the proposed jobs to be created in terms of type of job and hours worked. Proposed for 215: Total to be considered in 5 Targeted % to meet perf. measures 51% perf. measurement Targeted # to meet perf. measure 2.55 Proposed for 216: Total to be considered in 5 Targeted % to meet perf. measures 51% perf. measurement Targeted # to meet perf. measure 2.55 Explain the measurement tools or methods: WWBIC works directly one on one with loan clients, before, during and after a loan is closed. The client signs a "Terms & Conditions" letter at the loan closing pledging to create a given number of jobs. Actual hiring and Job retention is determined during a site visit of the client's business by a WWBIC Small Business Consultant within 12 months after the loan is closed. Job creations, hires and retentions (including income and wage requirements) are tracked on an Excel spreadsheet and reported annually to CDBG. CDBG STANDARD - 6 MAY 2, 212