2.3 Course Specification

Transcription

1 2.3 Course Specification Full Title of the Course & Award Mode of Attendance Length of course BA (Hons) in Event Management Full-time This course is taught as a traditional three year course. Start date Initial validation in 2013: first cohort 2013/14. Awarding Institution University of Sussex Teaching Institution UCAS Code Language of Study BIMM Brighton TBC English Final Award Certificate of Higher Education (exit award only at level 4) Diploma of Higher Education (exit award only at level 5) Bachelors Degree with Honours FHEQ Level Reference Points Minimum Period of Registration Maximum Period of Registration 120 credits at Level credits at Level credits at Level 6 QAA Subject Benchmark in Hospitality, Sport & Tourism (2008) International Event Management Body of Knowledge (2012) QAA Quality Code (2012) UoS Partnership Procedures ( ) Three year course at levels 4,5, and 6: 3 years Three year course (at levels 4,5, and 6): 6 years Admissions Criteria 160 UCAS tariff points (2 A levels at grade C) An equivalent qualification or experiential learning is acceptable via our AP(E)L processes Date of Course Specification: Revisions: Specification: November 2012 Revision: July 2015

2 Aims and Learning Outcomes Educational Aims The course aims to provide graduates with the knowledge and skills appropriate to a range of career outcomes in the event industry. Students are encouraged to develop critical thinking skills, specialised event industry knowledge, appropriate technical competencies and an entrepreneurial outlook. In particular, the course aims to enable students to develop: ì A range of creative, reflective and technological skills relevant to employment in event management and the creative industries ì An understanding of the key critical, social, cultural, historical and business concepts, issues and debates relevant to the area of event management, and to organise and sustain arguments around those concepts, issues and debates ì A comprehensive knowledge of contemporary practice for careers in event management and the creative process in the professional field in which they will specialise, together with an awareness of current areas of development and innovation in the industry ì The ability to creative use of event design paradigms, event evaluation practices, event promotion ideas, and event technology; and to experiment with new and existing methodologies in these aspects of event management ì A clear understanding of where their creative strengths and practitioner competencies lie and how these can be utilised in the event management industry and related fields ì Skills in research, analysis, problem solving and critical reflection and the visual, written and verbal communication skills required of a graduate entrant to the event management industry ì Initiative and personal responsibility, experience of collaborative working methods and the ability to be responsive and adaptable to changing needs and the transferable skills and competencies which enable lifelong learning within the context of professional practice ì Transferable skills, in planning and analysis, communication, problem solving, IT and presentation skills relevant to a career in the event management industry ì To describe, comment upon, analyse and discuss particular aspects of current research or equivalent advanced scholarship at the forefront of contemporary event management practice ì An appreciation and recognition of the uncertainty, ambiguity and limits of knowledge within the rapidly evolving event management sector ì The ability to manage and organise their own learning, and to make use of scholarly reviews and primary sources, such as research articles and/or original materials appropriate to event management practitioners.

3 BA Yr. 1 Level 4 Course Learning Outcomes Knowledge and Understanding A1. Demonstrate awareness of key issues in their area(s) of study A2. Identify practices and structures within professional contexts A3. Learn and apply new concepts within a variety of contexts A4. Understand and articulate formal, legal and technical concepts Intellectual (thinking) skills B1. Communicate ideas clearly via aural, visual, verbal and written modes of expression B2. Analyse information and summarise concepts B3. Explore a range of appropriate reading material and discuss the findings B4. Identify and solve technical and creative problems Subject practical skills C1. Demonstrate appropriate event management practical skills C2. Utilise information technology appropriately and efficiently C3. Utilise basic event production equipment and technology C4. Demonstrate awareness of professional protocols and practices Key/Transferable skills D1. Employ Information and Communication Technology (word-processing, , online sources and other electronic information services) appropriately D2. Undergo disciplined professional development: learn new techniques, obtain new skills and competencies, identify career options D3. Employ initiative and time management skills to carry creative and other projects to completion on time and to specification D4. Utilise interpersonal skills to communicate ideas clearly and unambiguously within collaborative contexts D5. Demonstrate the ability to engage in academic research and present fully referenced findings

4 BA Yr. 2 Level 5 Course Learning Outcomes Knowledge and Understanding A1. Demonstrate awareness of the key issues in their area(s) of study, and an appreciation of why these areas are important A2. Digest pertinent academic literature and relate it to event management A3. Apply concepts from relevant fields of study to a related area of practice A4. Make connections between the historical, social, cultural, political, philosophical, economic context of music and cultural events Intellectual (thinking) skills B1. Collect, combine and appraise information, using quotes from appropriate texts B2. Analyse information to create and evaluate relevant arguments and ideas, and reflect on the place of live events in the music business B3. Acknowledge quotations and ideas from other s work and question their hypotheses and assumptions B4. Conceptualise and apply pertinent theories and concepts in relation to their own work Subject practical skills C1. Demonstrate an appropriate awareness of the knowledge, skills and competencies that relate to the planning of events C2. Demonstrate an appropriate application of knowledge, skills and competencies that relate to the management of events C3. Demonstrate competency in the evaluation of events, selecting and utilising relevant knowledge, skills and competencies C4. Integrate and manipulate knowledge, skills and competencies as an event industry scholar or practitioner Key/Transferable skills D1. Present work in public, recognising audience expectations D2. Use appropriate professional procedures to perform effectively as part of a team D3. Utilize disciplined professional development practice; learn new techniques, explore freelance opportunities, obtain new skills, initiate career moves D4. Apply time management skills to demonstrate reliability and consistency D5. Evaluate one s own work to inform further professional development

5 BA Yr. 3 Level 6 Course Learning Outcomes Knowledge and understanding A1. Demonstrate comprehension of key aspects in their field of study A2. Evaluate theoretical and aesthetic concepts, relating them to the practice of event management A3. Draw upon theoretical understanding to formulate effective solutions to creative and practical obstacles A4. Discover and assimilate concepts, innovations and/or techniques at the forefront of the industry Intellectual (thinking) skills B1. Synthesise techniques of analysis and enquiry using established procedures B2. Discuss, debate and appraise issues in current research and scholarship B3. Acknowledge and evaluate the imperfections and limits of understanding within the discipline B4. Combine inputs (materials, knowledge, intuition, convention) to generate informed and original outputs in written, aural and practical work B5. Propose, prepare, execute and appraise original work Subject practical skills C1. Plan an event to professional standards and appropriate deadlines C2. Employ original ideas and innovative techniques in an imaginative way C3. Draw upon contextual knowledge, personal development and practical skills to manage and/or evaluate aspects of an event C4. Execute work effectively, acknowledging and responding to, critical feedback and guidance Key/Transferable skills D1. Direct their own learning, drawing on scholarly or technical material such as research articles and/or original materials D2. Work as a productive member of a team, responding to others and demonstrating awareness of partnership and leadership roles and responsibilities D3. Synthesise original concepts from others, and present the results effectively D4. Employ self-guided learning and work routines to create one s own timetables, ensuring sufficient preparation time and meeting deadlines D5. Apply problem-solving skills to cope with new situations, translate information and ideas, manage difficult situations, and work effectively with others under pressure D6. Use reflective practice and critical thinking to undertake informed personal, academic and professional development.

6 Core Structure diagram Code BIMM55 BIMM56 BIMM57 BIMM58 BIMM59 BIMM03 Year FHEQ Level Title Credits Concert Promotion & Tour Management 20 Live Sound Technology 20 Legislation, Administration & Finance 20 Events in Context 20 Introducing Event Management 20 Music Business & Study Skills 20 BIMM05 BIMM60 BIMM61 BIMM62 BIMM63 BIMM Research Methods Events & The Audience Event Concept & Design Engaging with Industry (WBL) Marketing & Media Event Logistics & Services (120) BIMM20 BIMM17 BIMM65 BIMM66 BIMM67 (240) 3 6 Professional Project Personal & Business Development Financial Management & Funding Event Promotion & Digital Media Events & the Environment 20 (360)

7 Rationale for structure The BA in Event Management is a specialist course designed to cater for those wishing to pursue careers in the events industry. It rests on the event management cycle (concept, design and planning, delivery, de-rig, debrief) as an overarching practical and theoretical framework in which to explore the knowledge, skills and personal attributes required by a contemporary events industry practitioner. It ensures a thorough grounding in the practicality of event management in the varied and rapidly evolving contemporary event industry; including event concept, design, planning, logistics, services, environmental impact, funding, and online services. These important areas of knowledge and skills are supported by modules that explore the theoretical and historical context of the event industry, and the personal, project management and business competencies required of a successful event manager. Curriculum Map A. Knowledge and understanding able to: A1. Demonstrate awareness of key issues in their area(s) of study A2. Identify practices and structures within professional contexts A3. Learn and apply new concepts within a variety of contexts A4. Understand and articulate formal, legal and technical concepts Year 1 / Level 4 Module Outcomes: BIMM55 LO1, ; BIMM56 LO1, LO2; BIMM57 LO1, LO2; BIMM58 LO1, ; BIMM59 LO1, LO3; BIMM03 LO1, LO2; BIMM55 LO1, ; BIMM56 LO1, ; BIMM57 LO1, ; BIMM58 LO3; BIMM59 LO1, ; BIMM03 LO1, LO2; BIMM55 LO1, ; BIMM56 LO1, ; BIMM57 LO1, ; BIMM58 LO1, ; BIMM59 LO1, ; BIMM03 LO1, ; BIMM55 ; BIMM57 LO1, LO2, LO3; BIMM58 LO2; BIMM59 LO1, LO2, LO3; BIMM03 LO1, ; B. Intellectual (thinking) skills able to: Module Outcomes: B1. Communicate ideas clearly via aural, BIMM55 LO1, ; BIMM56 LO2, visual, verbal and written modes of LO3; BIMM57 LO1, ; BIMM58 expression LO1, ; BIMM59 LO1, LO2, B2. Analyse information and summarise concepts B3. Explore a range of appropriate reading material and discuss the findings B4. Identify and solve technical and creative problems LO3; BIMM03 LO1, ; BIMM55 LO2; BIMM56 LO1, ; BIMM57 LO1, ; BIMM58 LO1, ; BIMM59 LO1, ; BIMM03 LO1, ; BIMM55 LO1, LO2; BIMM56 LO1, LO2; BIMM57 LO1, ; BIMM58 LO1, ; BIMM59 LO1, ; BIMM03 LO1, ; BIMM55 LO1, ; BIMM56 LO1, ; BIMM57 LO1, LO2; BIMM58 LO3; BIMM59 LO1, ; C. Subject practical skills able to: Module Outcomes:

8 C1. Demonstrate appropriate event management practical skills C2. Utilise information technology appropriately and efficiently C3. Utilise basic event production equipment and technology BIMM55 LO1, ; BIMM56 LO1, ; BIMM59 ; BIMM55 LO1, ; BIMM56 LO1, ; BIMM57 LO1, ; BIMM58 LO1, ; BIMM59 LO1, ; BIMM03 LO1, ; BIMM55 LO1, LO3; BIMM56 LO1, LO2, LO3; BIMM59 LO1, ; C4. Demonstrate awareness of professional protocols and practices BIMM55 LO1, ; BIMM56 LO1, ; BIMM57 LO1, ; BIMM58 LO3; BIMM59 LO1, ; BIMM03 LO1, LO2; D. Key / Transferable skills able to: Module Outcomes: D1. Employ Information and Communication Technology (wordprocessing, , online sources and other electronic information services) appropriately BIMM55 LO1, ; BIMM57 LO1, ; BIMM58 LO1, ; BIMM59 LO1, ; BIMM03 LO1, D2. Undergo disciplined professional development: learn new techniques, obtain new skills and competencies, identify career options D3. Employ initiative and time management skills to carry creative and other projects to completion on time and to specification D4. Utilise interpersonal skills to communicate ideas clearly and unambiguously within collaborative contexts D5. Demonstrate the ability to engage in academic research and present fully referenced findings BIMM55 LO1, ; BIMM56 LO1, ; BIMM57 LO1, ; BIMM58 LO1, ; BIMM59 LO1, ; BIMM03 LO1, ; BIMM55 LO3; BIMM56 LO1, ; BIMM57 LO1, ; BIMM58 LO3; BIMM59 LO1, ; BIMM03 LO1, ; BIMM55 LO1, ; BIMM56 LO1, ; BIMM57 LO1, ; BIMM58 LO2; BIMM59 LO1; BIMM03 LO1, LO2; BIMM57 LO1, ; BIMM58 LO1, ; BIMM59 LO1, ; BIMM03 LO1, ;

9 A. Knowledge and understanding able to: A1. Demonstrate awareness of the key issues in their area(s) of study, and an appreciation of why these areas are important A2. Digest pertinent academic literature and relate it to event management A3. Apply concepts from relevant fields of study to a related area of practice Year 2 / Level 5 Module Outcomes: BIMM05 LO3, LO4; BIMM60 LO1, LO2, LO3; BIMM61 LO1, ; BIMM62 LO1; BIMM63 LO1, ; BIMM64 LO1, BIMM05 LO1,, LO4; BIMM60 LO1, LO3; BIMM61 LO1, ; BIMM62 LO3; BIMM63 LO1; BIMM64 LO1, LO2 BIMM05 LO1,, LO4; BIMM60 LO1, ; BIMM61 ; BIMM62 LO1, LO3; BIMM63 LO1, LO2, LO3; BIMM64 LO1, A4. Make connections between the historical, social, cultural, political, philosophical, economic context of music and cultural events BIMM05 LO1,, LO4; BIMM60 LO1, LO2; BIMM61 LO1, ; BIMM62 LO1, LO3; BIMM63 LO1, LO2, LO3; BIMM64 LO1, LO3 B. Intellectual (thinking) skills able to: Module Outcomes: B1. Collect, combine and appraise BIMM05 LO1,, LO4; BIMM60 information, using quotes from LO3; BIMM61 LO1, ; BIMM62 appropriate texts LO1, ; BIMM63 LO1, LO2, LO3; BIMM64 LO1, B2. Analyse information to create and evaluate relevant arguments and ideas, and reflect on the place of live events in the music business B3. Acknowledge quotations and ideas from other s work and question their hypotheses and assumptions B4. Conceptualise and apply pertinent theories and concepts in relation to their own work BIMM05 LO1,, LO4; BIMM60 LO1, ; BIMM61 LO1, LO2, LO3; BIMM62 LO1, ; BIMM63 LO1, ; BIMM64 LO1, BIMM05 LO1,, LO4; BIMM60 LO1; BIMM61 LO1, ; BIMM62 LO1, LO3; BIMM63 LO1, LO2; BIMM64 LO1, LO2 BIMM05 LO1,, LO4; BIMM60 LO1, ; BIMM61 LO1, ; BIMM62 LO1, LO2; BIMM63 ; BIMM64 LO1, C. Subject practical skills able to: Module Outcomes: C1. Demonstrate an appropriate awareness of the knowledge, skills and competencies that relate to the planning of events BIMM05 LO3, LO4; BIMM60 LO1, LO2, LO3; BIMM61 LO1, ; BIMM62 LO2; BIMM63 ; BIMM64 LO1, C2. Demonstrate an appropriate application of knowledge, skills and competencies that relate to the management of events C3. Demonstrate competency in the evaluation of events, selecting and BIMM05 LO3, LO4; BIMM60 LO1, LO2, LO3; BIMM61 LO1, ; BIMM62 LO2; BIMM63 ; BIMM64 LO1, BIMM60 LO1, ; BIMM61 LO2, LO3; BIMM62 ; BIMM63 LO1,

10 utilising relevant knowledge, skills and competencies C4. Integrate and manipulate event management knowledge, skills and competencies as an event industry scholar or practitioner ; BIMM64 LO1, BIMM60 LO1, ; BIMM61 LO1, ; BIMM62 LO1, ; BIMM63 LO1, ; BIMM64 LO1, D. Key / Transferable skills able to: Module Outcomes: D1. Present their work to others, recognising audience and reader expectations BIMM05 LO3, LO4; BIMM61 LO1, LO2, LO3; BIMM62 LO2; BIMM63 ; BIMM64 LO3 D2. Use appropriate professional procedures to perform effectively as part of a team D3. Utilize disciplined professional development practice; learn new techniques, explore freelance opportunities, obtain new skills, initiate career moves professional development D4. Apply time management skills to demonstrate reliability and consistency D5. Evaluate their own work to inform future practice BIMM60 ; BIMM62 LO1, LO2; BIMM63 ; BIMM64 LO1, LO2, LO3 BIMM05 LO1,, LO4; BIMM60 LO1, ; BIMM61 ; BIMM62 LO1, LO2; BIMM63 LO1, LO2, LO3; BIMM64 LO1, BIMM05 LO1,, LO4; BIMM62 LO1, ; BIMM63 ; BIMM64 LO1, BIMM05 LO3, LO4; BIMM60 ; BIMM61 LO3; BIMM62 LO3; BIMM63 LO3; BIMM64

11 A. Knowledge and understanding able to: A1. Demonstrate comprehension of key aspects in their field of study A2. Evaluate theoretical and aesthetic concepts, relating them to the practice of event management A3. Draw upon theoretical understanding to formulate effective solutions to creative and practical obstacles A4. Discover and assimilate concepts, innovations and/or techniques at the forefront of the industry Year 3 / Level 6 Module Outcomes: BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, LO2, LO3; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, LO2, LO3; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1, LO2, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, LO2, LO3; BIMM66 LO1, ; BIMM67 LO1, B. Intellectual (thinking) skills able to: Module Outcomes: B1. Synthesise techniques of analysis BIMM20 LO1,, LO4; BIMM17 and enquiry using established LO1, ; BIMM65 LO1, LO2, procedures LO3; BIMM66 LO1, ; BIMM67 B2. Discuss, debate and appraise issues in current research and scholarship B3. Acknowledge and evaluate the imperfections and limits of understanding within the discipline B4. Combine inputs (materials, knowledge, intuition, convention) to generate informed and original outputs in written, aural and practical work B5. Propose, prepare, execute and appraise original work C. Subject practical skills able to: Module Outcomes: C1. Plan an event to professional standards and appropriate deadlines C2. Employ original ideas and innovative techniques in an imaginative way LO1, BIMM20, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, LO2, LO3; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, LO2, LO3; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1, LO2 BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIM BIMM67 LO2 C3. Draw upon contextual knowledge, personal development and practical skills to manage and/or evaluate aspects of an event BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1,

12 C4. Execute work effectively, acknowledging and responding to, critical feedback and guidance BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1, D. Key / Transferable skills able to: Module Outcomes: D1. Direct their own learning, drawing on BIMM20 LO1,, LO4; BIMM17 scholarly or technical material such as LO1, ; BIMM65 LO1, ; research articles and/or original materials BIMM66 LO1, ; BIMM67 LO1, D2. Work as a productive member of a team, responding to others and demonstrating awareness of partnership and leadership roles and responsibilities D3. Synthesise original concepts from others, and present the results effectively D4. Employ self-guided learning and work routines to create one s own timetables, ensuring sufficient preparation time and meeting deadlines D5. Apply problem-solving skills to cope with new situations, translate information and ideas, manage difficult situations, and work effectively with others under pressure D6. Use reflective practice and critical thinking to undertake informed personal, academic and professional development. BIMM20 LO3; BIMM17 LO3; BIMM65 LO3; BIMM66 LO1, ; BIMM67 LO2, LO3 BIMM20 LO1, LO2, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1, BIMM20 LO1,, LO4; BIMM17 LO1, ; BIMM65 LO1, ; BIMM66 LO1, ; BIMM67 LO1,

13 Use of Subject benchmark Statements The BA Event Management course outcomes were written using the 2008 version of the subjectspecific Event Management benchmarks statements (QAA, Hospitality, Leisure, Sport and Tourism, 2008, p ), including: Analysing and evaluating the concepts and defining characteristics of events as an area of academic and applied study, Demonstrating a range of professional event planning and management knowledge and skills Recognising and valuing the centrality of the attendee and/or client and meet and respond to their needs and expectations Utillising and understanding the impact of rationales, sources and assumptions embedded in policy, planning and delivery mechanisms in an events context. The Curriculum Map was imported from the in-house course learning outcomes developed for the BA (Hons) Music Production, and the individual module learning outcomes were developed in consultation with BIMM s Head of Teaching & Learning and members of the BIMM Music Industry Advisory Panel. The design of the course was built around concepts and practices identified in the Event Management Body of Knowledge (2012) and the generalised principles of Event Life Cycle based planning and execution. This course specification is available online at: