How To Handle Social Media Safely
|
|
|
- Phoebe Singleton
- 5 years ago
- Views:
Transcription
1 Twitter, Facebook,Yammer, Blogging: What s Your Policy? Tammy L. Chatman Public Information Officer FFL-McHenry Base Air Transportation Provided By Air Methods
2 Flight For Life 26 years of service in WI and IL 29,000 flights Three bases Three PIOs One per base Mission: Safety Patient Care Customer Service Education
3 Flight For Life
4 Disclaimer.
5 The Usual Suspects
6 But What About Yammer? Corporate social network service launched in December Used for private communication within organizations or between organizational members and pre-designated groups. Access is determined by user s internet domain Each member of the organization has a profile Ask questions, post status updates, documents, share news and ideas with your private network
7 Who is Using Social Media? Facebook One half BILLION users 6 hours a month! Not just teenagers and college students! Women Over 50 generation Twitter passed the 10 Billion tweet milestone in March
8 Who is Using Social Media..cont. US households digest 34 MB of data/per person/day Economist Magazine Consumers are using social networks to filter, assess and react to the news. 1/3 of consumers share or comment on news stories from social networking sites. Understanding the Participatory News Consumer report
9 Who is Using Social Media cont. 133,000,000 blogs indexed since 2002 (Technorati) 2/3 male Educated(75% have college degrees) 60% are % of internet users read blogs
10 Who is Using Social Media cont. Study conducted for ARC on where people would go if they could not contact 911 directly 44% would ask others in their social media network to call 35% would post on the agency s FB page 28% would send a Tweet to the agency 50% of city ygovernments are on FB and 56% are on Twitter Fels Institute study
11 So You Don t Need No Stinkin Policy? Think Again. Last month, a woman angered by an encounter with an airport police officer was flabbergasted when she looked up the officer's Facebook page. He'd posted a comment about getting caught speeding in a school zone with an open beer bottle and talking his way out of a ticket. CNN s senior editor of Middle Eastern affairs, Octavia Nasr was shown the door Wednesday, July 7th after sending a tweet that expressed respect for the Shiite cleric Grand Ayatollah Mohammed Hussein Fadlallah.
12 And Again. William Wells arrived at the emergency room at St. Mary Medical Center in Long Beach, CA on April 9 mortally wounded. The 60-year-old had dbeen stabbed more than a dozen times by a fellow nursing home resident, his throat slashed so savagely he was almost decapitated. Instead of focusing on treating him, an Instead of focusing on treating him, an employee said, St. Mary nurses and other hospital staff did the unthinkable: They snapped photos of the dying man and posted them on Facebook. LA Times, 8/8/10
13 Questions to Address Prior Ambassadors for the organization Who can post/represent the agency or organization online How are they vetted? Boundaries Empowerment
14 Questions to Address Prior Personal vs Work Work Develop terms of use Platforms that can be used Viruses Work productivity Personal Disclaimer Uniforms/work photos
15 Policy Basics to Include Purpose of Social Media Definition of different platforms Responsibility Authenticity What s it mean? Transparent/human/real Integrity Consider the audience Exercise good judgment Differs by person!
16 Basics cont. cont Clear guidelines How they should engage g Why they should engage Where Examples What is and is not acceptable Respect
17 Basics cont. cont Confidential and proprietary information Copyrights and fair use Disclaimer Community Value-added Productivity it Time allocated
18 Considerations Consistency Everyone is treated fairly Expectations Training and competency Zappos.com Online safety/security Implications on career Law enforcement Undercover work Future employment Public service
19 Legal Issues According to Der Spiegel(a German magazine), Interior Minister Thomas de Maiziere has drawn up a new law that will radically limit the information German employers can collect from the Internet. Citing reports in the Die Welt and Suddeutsche Zeitung newspapers, the German magazine noted that bosses will no longer legally be allowed to snoop on potential employees' Facebook profiles something 45 percent of employers currently do, according to the U.S. based employment website CareerBuilder.
20 Legal Issues Communicate your agency s stance on employee use of social media during work time. Identify who can speak on behalf of the company. Address the blurring issue head-on. Many states t regulate employer s attempt t to discipline lawful off-duty employee behavior Organizational values and image Disclaimer use Why it is important Patient privacy and dignity HIPAA
21 Legal Issues Prohibit anonymous posting FTC Endorsement and testimonial guidelines 16 CFR 255 Revised in 2009 Addresses social media Harassment of other employees False advertising Restrictions on lobbying and political activity Tax exempt organizations
22 Policy Reminders Keep it simple Use easy to understand language Keep it short Limit it to one page Keep it encouraging g Give them best practices Keep it transparent Share it with others Keep it educational Show why it is their best interest to comply
23 Resources Policy examples Vanderbilt University Medical Center Social Media ocialmediatoolkit&doc=26923 Ohio State Social Media Policy Kaiser Permanente Social Media Policy cialmediapolicy_ pdf pdf
24 Resources Policy examples Intel Social Media Guidelines Other resources
25 Mayo Clinic Center for Social Media
26 How Mayo Clinic Got Started Began with podcasts Ended up on itunes Convinced senior management to move forward Foundation for social media Twitter(base) Facebook Youtube Blogs Social media allows you to tell your story on your terms and get feedback
27 Mayo Clinic s Social Media Efforts Mayo Clinic s social media efforts Most popular medical provider on YouTube 60, followers on Twitter Facebook page with over 20,000 connections. News Blog, podcast blog and Sharing Mayo Clinic,, a blog that enables patients and employees to tell their Mayo Clinic stories. Mayo has been a pioneer in hospital blogging. MayoClinic.com, Mayo s consumer health information site, also hosts a dozen blogs on topics ranging from Alzheimer s to The Mayo Clinic Diet.
28 Mayo Clinic s Center for Social Media Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere Grow social media use by Mayo Clinic Create resources for use at Mayo Clinic that t can be shared with organizations wanting to use social media in health care
29 org
30 Social Media Health Network Associated with Mayo Clinic Center for Social Media Membership group with access to Mayo social media resources Community site to enable members to learn from each other, develop best practices Network will launch in late Sept for info on joining
Communications 01: Social Media
Communications 01: Social Media Policy: To communicate the Network s mission publicly, to inform and engage the community regarding the Network s activities, and to establish appropriate and professional
Social Networking: Issues in Employment Law
Social Networking: Issues in Employment Law What is Social Media? Web-based technologies that enable people to interact with each other Journalist Broadcaster Expert Users become content producers, or
Agent Social Media Policy
Agent Social Media Policy Addendum to the Agent Advertising Guidelines November 2013 For agent use only. not to be used for consumer solicitation purposes. Addendum to Agent Advertising Guidelines Agent/Producer
Social Media Guidelines
Northern Virginia Community College Social Media Guidelines social networks, social media, blogs, wikis and virtual worlds April 2013 (revised) 04.11.13 Page 1 Table of Contents Introduction 3 Connect
Outline of Session 12/2/2013. Social Media & Government Legal and Ethical Issues. Part 1 - Legal Issues More Questions than Answers?
Social Media & Government Legal and Ethical Issues Indiana Legal & Ethics Conference December 4, 2013 Presented by: Julie A. Tappendorf Ancel Glink, Chicago Outline of Session Part 1 Legal Issues with
APPENDIX A: SOCIAL MEDIA PRINCIPLES, POLICIES AND GUIDELINES FOR PARISHES, SCHOOLS AND PROGRAMS OF THE ARCHDIOCESE OF SEATTLE
APPENDIX A: SOCIAL MEDIA PRINCIPLES, POLICIES AND GUIDELINES FOR PARISHES, SCHOOLS AND PROGRAMS OF THE ARCHDIOCESE OF SEATTLE In the digital world there are social networks which offer our contemporaries
Division: Chapter: Policy:
State of North Carolina Department of Public Safety POLICY REQUIREMENTS & PROCEDURES Division: Chapter: Policy: ADMINISTRATION COMMUNICATIONS SOCIAL MEDIA ADMINISTRATION Issue Date: August 13, 2013 Revised:
SOCIAL MEDIA SECURITY POLICIES: GUIDELINES FOR ORGANIZATIONS
SOCIAL MEDIA SECURITY POLICIES: GUIDELINES FOR ORGANIZATIONS Nipul Patel, Purdue University North Central, [email protected] Hetal Jasani, Northern Kentucky University, [email protected] ABSTRACT The introduction
How do members of the MSU community engage online? What it means to engage online is no different than what it means to engage offline.
PAGE 1 OF 7 Introduction The Michigan State University (MSU) Guidelines for Social Media apply to Michigan State University faculty, staff, and student employees and interns who create or contribute to
Model Policy for a Law Enforcement Agency s use of Social Networking
Model Policy for a Law Enforcement Agency s use of Social Networking Disclaimer: This is a model policy was designed to provide a guide to writing a policy related to social networking use. This model
Sutter Health and Affiliates Administrative Policies and Procedures SOCIAL MEDIA POLICY
Sutter Health and Affiliates Administrative Policies and Procedures SOCIAL MEDIA POLICY Communications & Marketing Policy 12-745 Approved by: System Management Team Origination Date: 08/2009 Revised Date:
University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12
1 University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12 University of Wisconsin- Milwaukee Social Media Guidelines... 1 Introduction... 2 About social media at UWM... 2 Tips on getting
How To Use Social Media For A University
SOCIAL MEDIA AT BLOOMSBURG UNIVERSITY Guidelines for University Communications and Marketing Professionals October 2010 These guidelines were created by Bloomsburg Office of Marketing and Communications.
Word of Mouth Marketing Association (WOMMA) Finding Best Practices for Social Media Health Marketing
Word of Mouth Marketing Association (WOMMA) Finding Best Practices for Social Media Health Marketing A Mission Based Upon Ethics & Best Practices We believe that protecting consumers is paramount in maintaining
GUIDELINES FOR THE USE OF SOCIAL MEDIA. January 2010
GUIDELINES FOR THE USE OF SOCIAL MEDIA January 2010 Revised July 2010 Prepared by: The Voices Technology and Best Practice Team TABLE OF CONTENTS Overview of Document...2 General Rules to Follow...3 Social
Social Media. The Good, The Bad, The Really Ugly
Social Media The Good, The Bad, The Really Ugly Hospitals Using Social Media No longer a luxury it s a necessity Bottom Line It expands our reach to a broader audience Allows us to disseminate health information
Guidelines for University Communications and Marketing Professionals
Guidelines for University Communications and Marketing Professionals These guidelines were created by Penn State's Division of University Relations. For more information, contact Lisa M. Powers, director,
Social Media and Council Management
SOCIAL MEDIA MANAGEMENT POLICY To ensure that the flow of information between staff and the social media community is accurate, timely and promotes Council s credibility and reputation in the wider community.
Social Media Marketing Disclosure Guide
Social Media Marketing Disclosure Guide WOMMA August 2012 The WOMMA Guide to Disclosure in Social Media Marketing The WOMMA Ethics Code is the cornerstone for prudent practices in the WOM industry. In
The British Academy of Management. Website and Social Media Policy
The British Academy of Management s Website and Social Media Policy The creation of management knowledge through research and its dissemination through teaching and application The British Academy of Management
MINNETONKA PUBLIC SCHOOLS
MINNETONKA PUBLIC SCHOOLS Policy #470: Employee Use of Social Media I. PURPOSE As a national leader in using technology as an accelerator of learning, the Minnetonka School District recognizes the value
YU General Guidelines for Use of Social Media
INTRODUCTION AND SCOPE General Guidelines for Use of Social Media Social media can be a valuable and powerful means of communication. Yeshiva University and its constituent schools (collectively, the University
SOCIAL MEDIA GUIDELINES For employees at Southeast Regional College
SOCIAL MEDIA GUIDELINES For employees at Southeast Regional College Why do we need guidelines for social media? This document outlines the guidelines for Southeast Regional College employees communicating
Social Media In the Workplace
Social Media In the Workplace By Randy Green and John Michael Ekblad 306 West Church Street, Champaign, IL 61820 (217)352-1800 Overview: Social Media What is it? Risks Presented Properly Regulating Employee
Guidance on the Use of Social Networking
Guidance on the Use of Social Networking Version 1 - January 2012 Reviewed: September 2013 Version 2 Approved by SM: November 2013 Version 2 modified and approved by the PCC Board: April 2014 Overview
Policy and Guidelines for Personal Use of Social Media*
I. Scope: This policy applies to all employees, students, contractors and volunteers as it relates to their employment, academic, or business relationship with the University of Mississippi Medical Center
SOCIAL MEDIA GUIDELINES FOR CANADIAN RED CROSS STAFF AND VOLUNTEERS
SOCIAL MEDIA FOR CANADIAN RED CROSS STAFF AND VOLUNTEERS INTRODUCTION Communities have the power to make the world a better place. We know this because we see it happen every day through the work of staff
SOCIAL MEDIA & DIGITAL MARKETING POLICIES AND PROCEDURES
SOCIAL MEDIA & DIGITAL MARKETING POLICIES AND PROCEDURES The purpose of the Social Media and Digital Marketing Policy is to ensure the proper use of county social sites, web based marketing and technologies
Salisbury Township School District Guidelines for Guiding Staff, Students and Parents in Use of Social Media
What is social media? Social media is defined as any form of online publication or presence that allows end users to engage in multidirectional conversations in or around the content on the website. (Online
Website Analysis: The Boston Consulting Group + Recommendations for an Improved User Experience
Website Analysis: The Boston Consulting Group + Recommendations for an Improved User Experience Analyzed Domain: www.bcg.com Date of Analysis: May 2013 conducted by Matthias Buchholz & Team [email protected]
Content, Connectivity & Convergence. A Shared Strategy For Your Nonprofit Organization
Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous
HOWARD UNIVERSITY POLICY
HOWARD UNIVERSITY POLICY Policy Number: 700-001 Policy Title: SOCIAL MEDIA Responsible Officer: Executive Director of University Communications Responsible Office: Office of the President Effective Date:
SOCIAL MEDIA: LEVERAGING VALUE WHILE MITIGATING RISK
SOCIAL MEDIA: LEVERAGING VALUE WHILE MITIGATING RISK Safeguarding Health Information: Building Assurance through HIPAA Security NIST / HHS OCR 2013 David Etue VP, Corporate Development Strategy May 21,
CRY Code of Ethics for Virtual Volunteers, 2013-2014
CRY Code of Ethics for Virtual Volunteers, 2013-2014 At CRY, we believe that our volunteers are an integral part of our organization. Volunteers/Interns make a commitment and are accountable to the organization.
Nearly four years later, I ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I m a:
About From recipes to cooking tips to reviews of products that will make your life easier, is a trusted cooking authority for today s busy families. I share easy recipes that have earned my seal of approval
Social Media Policies and Guidelines
Administrative Regulation 10:4 Responsible Office: Information Technology / Public Relations and Marketing Date Effective: 5/06/2011 Supersedes Version: No Prior Version Social Media Policies and Guidelines
Professional Guidance on the Use of Electronic Communication and Social Media
Professional Guidance on the Use of Electronic Communication and Social Media THE GENERAL THE GENERAL TEACHING COUNCIL FOR TEACHING SCOTLAND COUNCIL Purpose of Professional Guidance The increasing popularity
Keeping a Finger on the Pulse of Social Media in Healthcare: Understanding Evolving Roles and Risks
Keeping a Finger on the Pulse of Social Media in Healthcare: Understanding Evolving Roles and Risks Viviane Jesequel, RN, BS, HCRM Social media is simply a broad umbrella term that covers a wide range
Anna Allen MSN, RN, CPEHR, CPHIT NCMIC GROUP, Inc.
Anna Allen MSN, RN, CPEHR, CPHIT NCMIC GROUP, Inc. Disclaimer: The views and opinions expressed in this presentation are solely those of the author NCMIC does not set practice standards We offer this only
Engaging the growing Washington, DC Chapter through a dynamic online presence
Engaging the growing Washington, DC Chapter through a dynamic online presence Summary Statement: www.smpsdc.org Objectives As the 2009/2010 year was winding down, SMPS Washington DC was facing an unknown
Social media is all the rage but there are risks that institutions should prepare for to use social media responsibly.
International Educator SEPT+OCT.13 26 as social media usage has become more widespread and mature, many institutions of higher learning are recognizing not only the opportunities but also the risks associated
LINCOLNSHIRE POLICE Policy Document
LINCOLNSHIRE POLICE Policy Document 1. POLICY IDENTIFICATION PAGE POLICY TITLE: SOCIAL NETWORKING AND VIDEO SHARING WEBSITES POLICY REFERENCE NO: PD 174 POLICY OWNERSHIP: ACPO Commissioning Officer: Portfolio
Marketing Strategies Using Social Media
Marketing Strategies Using Social Media Burns Harbor Career Development Model 2013 Presented by Amy Phares Simply Social LLC www.besimplysocial.com What we will cover Do you need to use social media? Types
BRIGHAM AND WOMEN S HOSPITAL
BRIGHAM AND WOMEN S HOSPITAL HUMAN RESOURCES POLICIES AND PROCEDURES SUBJECT: SOCIAL MEDIA, ELECTRONIC COMMUNICATION and ACCEPTABLE USE POLICY #: HR-503 EFFECTIVE DATE: January 1, 2008 POLICY This policy
SOCIAL MEDIA POLICY. I. Purpose 1. II. Background
SOCIAL MEDIA POLICY SMITHSONIAN DIRECTIVE 814, I. Purpose 1 II. Background 1 III. Scope 2 IV. Roles and Responsibilities 3 V. Definitions 4 VI. Policy 5 VII. Personal Social Media Activities 12 VIII. Penalties
Global Social Media Policy
Page 1 of 11 Global Social Media Policy Social Media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating
SOCIAL MEDIA HANDBOOK
SOCIAL MEDIA HANDBOOK TABLE OF CONTENTS Social Media Contacts Why Social Media? LinkedIn Twitter Facebook Blogs Analytics Additional Resources SOCIAL MEDIA CONTACTS If you are a CFA Society looking for
Table of Contents OVERVIEW 1 GENERAL INFORMATION 1 10 QUICK TIPS 1 ENGAGEMENT 1 PARTICIPATION 3 TECHNICAL APPLICATION 5 SAFETY ON THE SOCIAL WEB 6
Social Media Guidelines & Best Practices 2016 Table of Contents OVERVIEW 1 GENERAL INFORMATION 1 10 QUICK TIPS 1 ENGAGEMENT 1 COMMUNICATING VIA SOCIAL MEDIA Know Your Audience Social Technographics Building
INFORMATION SERVICES SOCIAL MEDIA GUIDE FOR STAFF
INFORMATION SERVICES SOCIAL MEDIA GUIDE FOR STAFF go.qub.ac.uk/socialmedia WHY ARE SOCIAL MEDIA TOOLS IMPORTANT TO QUEEN S UNIVERSITY? The term social media is used to describe a range of communication
6.9 Social Media Policy
Policy Statement It is the policy of the to encourage clear and effective communication with all Nova Scotians using a variety of accepted tools, including social media. Social media is helping government
Target Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
Each site affiliated with the Harrison School of Pharmacy will have at least two (2) total site administrators, as follows:
HARRISON SCHOOL OF PHARMACY AUBURN UNIVERSITY Social Media Guidelines The Harrison School of Pharmacy supports the official use of social media to reach diverse audiences important to the School, such
TAUNTON PUBLIC SCHOOLS Internet Acceptable Use and Social Networking Policies and Administrative Procedures
TAUNTON PUBLIC SCHOOLS Internet Acceptable Use and Social Networking Policies and Administrative Procedures A. INTERNET ACCEPTABLE USE POLICY OF THE TAUNTON PUBLIC SCHOOLS I. Mission Statement: Academic
Non-Official/Personal Use of Social Media and Social Networking. Availability of Information and Access to Persons Without Internet Access
Department of the Interior Social Media Policy ~ 1 ~ Table of Contents Section 1: Social Media and Social Networking Policy Overview of Policy Official Use of Social Media and Social Networking at DOI
Social Media Guidelines
MARKETING AND MEDIA RELATIONS Social Media Guidelines Emporia State University Last Updated: July 09, 2011 Introduction What is Social Media? Social media consists of web-based tools used to interact with
Social Media Guidance for Staff
Social Media Guidance for Staff May 2013 Social media guidance aims Establish practical and reasonable guidelines to help staff in their professional use of social media. Promote a safe environment to
SOCIAL MEDIA AND EMAIL POLICY FOR SCHOOL OF MEDICINE AND HEALTH SCIENCES
Responsible University Official: Senior Associate Dean, MD Programs Senior Associate Dean, HS Programs Responsible Office: Office of the Dean, SMHS Most Recent Revision: 07/23/2015 SOCIAL MEDIA AND EMAIL
YWCA Metro St. Louis Social Media Policy
YWCA Metro St. Louis Social Media Policy I. Purpose Social media encompasses a growing collection of online technologies and tools that allow and encourage users to interact and build relationships by
DEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
Social Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
Social Media Charter
Social Media Charter 1. Internet, social media, web 2.0 interface and on-line communication "Social media" and "web 2.0" interface are generic terms which designate different activities integrating technology,