Mobile Location-based Marketing Solutions Analysis and Market Forecast

Transcription

1 Brochure More information from Mobile Location-based Marketing Solutions Analysis and Market Forecast Description: Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS) location. Mobile location based advertising is also increasing and will be almost 65% of total mobile advertising revenue by LBM is expected to grow 150% by 2020 and location based ad will generate double CTR comparing industry average of 0.4%. Market growth is fueled by multipurpose use of smart phones & tablet devices such as shopping, entertainment, social networking, mobile commerce etc. Stakeholders' openness toward adopting mobile LBM technology outweighs other growth factors. This research analyzes the LBM market, ecosystem, market players, and revenue forecast Report Benefits: - In depth analysis of mobile location search, coupon and proximity solution providers - Understand how mobile marketing is a bridge to mobile commerce and the role of location in both - Understand the latest LBM technology, market adoption trend, consumer spending and merged role of ecosystem players - Identify emerging OSS and monitoring technologies driving continuous presence/location data from carriers that can be leveraged for mobile marketing - Identify mobile OS share of LBS devices, global LBM revenue, regional revenue, search vs. display ads wise contribution and market share by ad formats Target Audience: Retail companies Mobile network operators Wireless device companies Bricks and motor merchants Mobile marketing companies Location technology companies Wireless infrastructure companies Mobile and social commerce companies Mobile content and application companies Contents: 1.0 Introduction 2.0 Location Based Marketing (Lbm) Overview 2.1 Advertising Vs. Marketing 2.2 What Is Location-Based Marketing (Lbm)? 2.3 Lbm Technologies 2.4 Lbm Channel And Comparative Analysis

2 2.5 Location-Based Marketing Value Chain 2.6 Latest Industry Developments 2.7 How Is Location-Based Search Helping Lbm? 3.0 Ecosystem Analysis 3.1 Mobile Network Operators 3.2 Application Providers 3.3 Content Providers 3.4 Device Manufacturers 3.5 Merchants And Local Companies 3.6 Mobile Software Vendors 4.0 Location Based Coupon Solution Analysis 4.1 Coupies What Is Coupies? What Do They Do? Coupies Functionality Strength Of Coupies Benefits For Brands 4.2 Groupon What Is Groupon? What Do They Do? Groupon Functionality Groupon Strengths Benefits For Brand 4.3 Vouchercloud What Is Vouchercloud? What Does Vouchercloud Do? Vouchercloud Functionality Vouchercloud Strengths Benefits For Brands 4.4 Yourbandeals What Is Yourbandeals? What Do They Do?

3 4.4.3 Yourbeandeals Functionality Yourbandeals Strengths Benefits For Brands 4.5 Yowza What Is Yowza? What Do They Do? Yowza Functionality Yowza Strengths Benefits For Brands 5.0 Mobile Local Search Solution Analysis 5.1 Mobile Commerce ( The Company) What Is Mobile Commerce? What Do They Do? Mobile Commerce Functionality Mobile Commerce Benefits For Brands 5.2 Yelp What Is Yelp? What Do They Do? Yelp Functionality Yelp Strengths Benefits For Brand 5.3 Qype What Is Qype? What Do They Do? Qype Functionality Qype Strengths Benefit For Brands 6.0 Proximity Mobile Marketing Solution Analysis 6.1 Neomedia What Is Neomedia?

4 6.1.2 What Do They Do? Benefits For Brands 6.2 Proxama What Is Proxama? What Do They Do? Proxama Strengths Benefits For Brands 6.3 Proximus Mobility What Is Proximus Mobility? What Do They Do? Proxama Strengths 6.4 Scanbuy What Is Scanbuy? What Do They Do? Scanbuy Strengths 7.0 Market Forecast 7.1 Location Based Service (Lbs) Revenue Market Share Location-Based Search Devices By Mobile Os Global Mobile Lbm Revenue Regional Distribution Of Mobile Lbm Revenue Mobile Lbm Revenue By Mobile Search Vs. Display Mobile Lbm Revenue By Ad Format Conclusions And Recommendations 8.1 Conclusions Lbm Is A Bridge To Mobile Commerce Lbm And Mobile Commerce: A Continuum Of Opportunities 8.2 Recommendations Mobile Network Operators Infrastructure Providers Wireless Device And Os Providers Retailers Appendix: Location Technologies

5 List of Graphs Figure 1: Differences Between Advertising And Marketing Figure 2: Location-Based Marketing Value Chain Figure 3: Technology And Mobile Data Collection Model Figure 4: Coupie Functionality Figure 5: Groupon One Touch Solution Interface Figure 6: Vouchercloud Discount Coupons Figure 7: Yourbandeals Location Finder Application Figure 8: Yowza Promotional Deal Figure 9: Monetized Search Vs. Display To Search Figure 10: Top Mobile Search By Category Figure 11: Top 20 Mobile Search Terms Figure 12: Yelp Interactive Map Figure 13: Qype Location Finder Figure 14: Neomedia Barcode Figure 15: Proxama Services Figure 16: Proxama Comparison Dashboard Figure 17: Scanbuy Barcode Reader Figure 18: Lbs Roi Share Among Region 2013 Figure 19: Mobile Os Share Of Lbs Devices Figure 20: Global Mobile Location Based Marketing Revenue Figure 21: Mobile Lbm Revenue By Mobile Search Vs. Display List of Tables Table 1: Comparison Of Lbm Channels Table 2: Regional Mobile Lbm Revenue ($B) Table 3: Mobile Lbm Revenue By Ad Format ($M) Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre,

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