Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
|
|
- Winifred Sherman
- 8 years ago
- Views:
Transcription
1 Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase Discussion of eye-tracking experiment presented by: Boram Nam (M), Daniele Artistico (P), Lauren Mayor (M) and Nick Sibrava (P) Faculty Research Seminar, March 12, 2015
2 General Overview Brand evaluation and brand consideration can be influenced by the interplay of in-store and out-of-store marketing through visual attention. in-store factors (i.e. number of facings, shelf position) out-of-store factors (brand market share, shopping goal, past brand usage, demographics) Examine visual fixation in a supermarket setting (as a proxy for attention to in-store marketing). Examine effects of attention and facings on evaluation of brands Recall of brand attention a good proxy for attention? Find out through eye tracking Specifically authors find the number and position of shelf facings influence visual attention, which in turn influences brand evaluation.
3 General Overview Why Attention: Shift of promotional budget from traditional out-of-store to in-store marketing trend toward using point of purchase as an advertising medium for building brand awareness and image Sophisticated shelf management (shelf space & positioning) No strong evidence that large shelf space always positively influence brand sales. Understand how consumers process complex commercial scenes Attention is measured with eye-tracking technology more reliable and sensitive metrics of in-store marketing s effectiveness
4 Empirical Question Main Question of the Study Does in-store marketing work? effectiveness of visual marketing stimuli? How do people visually process commercial scenes? Effects of in-store and out-of-store factors on visual attention, recall of visual attention, brand consideration and brand choice, visual reexamination Why use eye tracking? Traditionally the effects of attention have been measured through self report of participants (recall based on memory), which can be heavily biased and is not a valid visual attention. In this study, eye tracking method was used (infrared corneal reflection) to accurately measure visual attention (fixation= noting+visual reexamination) to better understand consumers decision-making process. increase validity of the measurement for academic studies behavioral measures for attention were also gathered (brand recall through noting and brand consideration through verbal record).
5 Hypothesis In-store factors primarily influence attention Out-of-store influence evaluation and is not mediated by attention Stronger interaction between in-store and out-of-store factors for evaluation than for attention alone.
6 Hypothesis Positioning: direct effect on evaluation and not entirely mediated by attention Brands positioned near the center will receive more attention than horizontal or vertical extremities (high quality on top) Positive direct effect on evaluation for top shelves due to vertical position inferences Middle position may get attention but will have negative direct effect on evaluation (best product should be on top) Market Share attention and evaluation will be higher for high market share brands in store factors have stronger impact on low market share brands Individual difference Past usage and preference will increase effects of in store factors Younger and more educated consumers, consumers not focused on fast and efficient buying and consumers willing to trade off multiple purchase criteria show higher levels of attention and evaluation. More influenced by in store marketing
7 Sample and Design 384 participants were initially recruited. They were head of the household and / or mainly responsible for the food shopping. There were also older adults in the sample (age range 24 to 69); given the well-known perceptual and working memory declines I wondered if they controlled for that (they did not). -- Attrition plus other problems: the power was still maintained b/c of the large sample of 344 participants with repeated measure designs that allowed for over 8K data points. But no exclusion criteria reported. -- Authors used a factorial design (12 planograms* x 2 two shopping goals (consider or buy) x 2 category order conditions - soap or pain reliever). Ecologically Valid: The experimental design was certainly to maximize the utility of eye/tracking but still about perception of common goods at the grocery store. Stimuli: There were 11 common brands for soap and pain relievers and a 12th brand intentionally obscure to participant (the 12th brand to make sure participants were not directed to familiar stimuli when focusing their attention). Presentation: Centrally presented Items, although the participant was facing a large number of items. So it seems that the procedure must have allowed some peripherally presented stimuli, later they concluded that peripheral vision did not have an impact on the results. Participant s task: They were seated and looked at the planograms (one at the time) and the eye movements were tracked using infrared corneal reflection, which does not require headgear. **See photo
8 Examples of the Stimuli and Planogram for the Study
9 Method: Measurement Type of Eye Tracker: Eye movements tracked using infrared corneal reflection (no headgear) Calibration: Look twice at a blank picture with five circles on screen Sampling Rate: Recorded the coordinate of the fovea with a frequency of 60 readings/second Measurement Details: Attention measures 1. Total time spent looking at the picture 2. Position and Duration of each eye fixation Evaluation measures 1. Brand Choice 2. Brand Consideration
10 Method: Procedure Sources of Noise: The price tag area is close to the bottom of the packages - difficult to attribute with confidence eye fixations that land between the price and the package areas to either one of them. Controlled for Noise: Made aggregated fixations to the brand level (i.e., packages and price together) for the two attention variables: noting - whether the brand was fixated on at least once, and reexamination - whether the brand was fixated on at least twice.
11 Analysis: Describe what their DVs were and how they defined them. Did they use AOIs (eye tracking)? Attention: Dependent Variables: Attention & Evaluation 1.) Noting - At least one fixation (>50ms) on the brand/price area 2.) Re-Examining - At least two fixations (>50ms) on the brand/price area *AOIs - Areas on the projected store-shelf image that corresponded to the inclusive boundary of the product and the price below it on the shelf Evaluation: 1.) Recall - Whether the participants recalled having seen a brand (self-report) 2.) Consideration - Whether the participant considered purchasing a brand (self-report) 3.) Choice - Whether the participant stated a choice to buy a brand (self-report)
12 Results and Interpretation: What main conclusion could they draw from their eye tracking/pupilometry measure? Where there caveats to this conclusion and if so, what were they? Number of facings was the most important predictor of evaluation Bottom-up processes have a stronger influence on attention, and to a lesser extent, consideration and choice, than top-down processes (i.e. out-of-store factors) Attention is a necessary, but not sufficient, condition for increasing evaluation and choice, and instore facings (number and position) can increase attention. Recall is not the same as attention, even though they have previously been discussed in the marketing literature as analogous, and this prior conclusion is likely erroneous. Eye Tracking data allowed for a test of this question Caveats: There was no actual behavioral outcome (e.g., they were not monitoring actual purchases, which may be different than stated preferences) Studied choice preference, but not quantity of purchase (e.g., are they likely to purchase more of the brand) Overall preference for premium brands may be an interpretation of the findings Does not mention if age was tested, as attention declines with age, this could be a significant confound
Eye-tracking. Benjamin Noël
Eye-tracking Benjamin Noël Basics Majority of all perceived stimuli through the eyes Only 10% through ears, skin, nose Eye-tracking measuring movements of the eyes Record eye movements to subsequently
More informationTue 5.1 Shoppers Attention to Packaging and In-Store Media
Tue 5.1 Shoppers Attention to Packaging and In-Store Media Tue 5.1 Shoppers Attention to Packaging and In-Store Media Siv Lindberg 1, Annika Lindström 1, Caroline Cederström 1, Anders From 2 & ChristinaWesterlind
More informationEye-Tracking Methodology and Applications in Consumer Research 1
FE947 Eye-Tracking Methodology and Applications in Consumer Research 1 Hayk Khachatryan and Alicia L. Rihn 2 Introduction Eye-tracking analysis is a research tool used to measure visual attention. Visual
More informationEye Tracking on a Paper Survey: Implications for Design
Eye Tracking on a Paper Survey: Implications for Design Lauren Walton 1, Jennifer Romano Bergstrom 2, David Charles Hawkins 2, Christine Pierce 1 1 The Nielsen Company, Tampa, Florida {lauren.walton, christine.pierce}@nielsen.com
More informationAn Eye-Tracking Methodology for Testing Consumer Preference of Display Trays in a Simulated Retail Environment
Journal of Applied Packaging Research Volume 7 Number 1 Article 6 2015 An Eye-Tracking Methodology for Testing Consumer Preference of Display Trays in a Simulated Retail Environment Erin Snyder emsnyde@clemson.edu
More informationDesigning eye tracking experiments to measure human behavior
Designing eye tracking experiments to measure human behavior Eindhoven, The Netherlands August, 2010 Ricardo Matos Tobii Technology Steps involved in measuring behaviour 1. Formulate and initial question
More informationUnderstanding Consumers Quality Evaluation of Online Health Information: Using a Mixed-Method Approach
http://www.ischool.utexas.edu http://bit.ly/ix_lab Understanding Consumers Quality Evaluation of Online Health Information: Using a Mixed-Method Approach Yan Zhang Jacek Gwizdka Information experience
More informationFigure 1: Hotspot Example 2
Marketing and Eye-Tracking Machines: Research Opportunities for an Affordable Tool Lance Gentry, Department of Business Administration, University of Missouri-Rolla, USA ABSTRACT Now that prices for eye-tracking
More informationwhite paper EYETRACKING STUDY REPORT: Clamshells vs Paperboard Boxes CUshop Research, Clemson University
white paper EYETRACKING STUDY REPORT: Clamshells vs Paperboard Boxes CUshop Research, Clemson University EXECUTIVE SUMMARY Different packaging options can make an enormous difference to the bottom line,
More informationEffect of Using Human Images in Product Presentation of E-Commerce Website on Trust, Fixation and Purchase Intention: A Design of Experiment
Effect of Using Human Images in Product Presentation of E-Commerce Website on Trust, Fixation and Purchase Intention: A Design of Experiment Timaporn Amnakmanee and Pimmanee Rattanawicha Department of
More informationMEASURING THE TRUE VALUE OF ADVERTISING IN PRINT AGAINST ONLINE - AN EYE TRACKING EXPERIMENT
Worldwide Readership Research Symposium 2009 Session 7.2 MEASURING THE TRUE VALUE OF ADVERTISING IN PRINT AGAINST ONLINE - AN EYE TRACKING EXPERIMENT Leendert van Meerem, Intomart GfK Costa Tchaoussoglou,
More information2012 SHOPPER ENGAGEMENT STUDY MEDIA TOPLINE REPORT
2012 SHOPPER ENGAGEMENT STUDY MEDIA TOPLINE REPORT THE NEW SHOPPER JOURNEY More Decisions Are Being Made In-Store Than Ever Before As far back as the 1960 s, POPAI s constituents had the insight to know
More informationPAIRING CONSULTING. Pantene Case Solution PAIRING CONSULTING
PAIRING CONSULTING Pantene Case Solution Prepared for: Dr. Carlos Valdez, Chairman of the Board Prepared by: Joshua Barber, John Brown, Elizabeth German, & Leanne Porter August 22, 2014 Proposal number:
More informationUsability Testing Jeliot 3- Program Visualization Tool: Evaluation Using Eye-Movement Tracking
Usability Testing Jeliot 3- Program Visualization Tool: Evaluation Using Eye-Movement Tracking Roman Bednarik University of Joensuu Connet course 281: Usability in Everyday Environment February 2005 Contents
More informationHow to Make Packaging & Point-of- Sale Work Together
How to Make Packaging & Point-of- Sale Work Together 10 Winning at retail E ach by Scott Young year, Perception Research Services (PRS) pretests several hundred new packaging systems prior to their introduction
More informationVideo-Based Eye Tracking
Video-Based Eye Tracking Our Experience with Advanced Stimuli Design for Eye Tracking Software A. RUFA, a G.L. MARIOTTINI, b D. PRATTICHIZZO, b D. ALESSANDRINI, b A. VICINO, b AND A. FEDERICO a a Department
More informationPicture Memory Improves with Longer On Time and Off Time
Journal ol Experimental Psychology: Human Learning and Memory 197S, Vol. 104, No. 2, 114-118 Picture Memory mproves with Longer On Time and Off Time Barbara Tversky and Tracy Sherman The Hebrew University
More informationDOMINICK'S and THE UNIVERSITY OF CHICAGO Graduate School of Business. Micro-Marketing Project Presentation. March 26, 1992
DOMINICK'S and THE UNIVERSITY OF CHICAGO Graduate School of Business Micro-Marketing Project Presentation for : PHILIP MORRIS U.S.A. Phase I : Shelf Management Results March 26, 1992 Philip Morris U.S.A.
More informationKeywords Banner Ad Position; Congruence; Advertising Objective; Banner Ad Fixation; Brand Awareness; Product Knowledge
Impact of Banner Ad Position, Congruence of Banner Ad Content and Website Content, and Advertising Objective on Banner Ad Fixation, Brand Awareness, and Product Akekanat Saowwapak-adisak, Janjao Mongkolnavin
More informationOnline Media Research. Peter Diem/Vienna
Online Media Research Peter Diem/Vienna Moscow, April 4 th, 2013 Basics of Practical Online Research 1. Online Research about the Internet In this case the aim of online surveys is to clarify facts about
More informationPUTTING SCIENCE BEHIND THE STANDARDS. A scientific study of viewability and ad effectiveness
PUTTING SCIENCE BEHIND THE STANDARDS A scientific study of viewability and ad effectiveness EXECUTIVE SUMMARY The concept of when an ad should be counted as viewable, what effects various levels of viewability
More informationChapter 3 Local Marketing in Practice
Chapter 3 Local Marketing in Practice 3.1 Introduction In this chapter, we examine how local marketing is applied in Dutch supermarkets. We describe the research design in Section 3.1 and present the results
More informationEye tracking in usability research: What users really see
Printed in: Empowering Software Quality: How Can Usability Engineering Reach These Goals? Usability Symposium 2005: pp 141-152, OCG publication vol. 198. Eye tracking in usability research: What users
More information6/27/2014 WHAT MAKES ADS EFFECTIVE? THE EYES HAVE IT! ADVERTISING EFFECTIVENESS? WHY DO WE MOVE OUR EYES?
WHAT MAKES ADS EFFECTIVE? THE EYES HAVE IT! MICHEL WEDEL ROBERT H. SMITH SCHOOL OF BUSINESS UNIVERSITY OF MARYLAND Valencia 4 June 2014 ADVERTISING EFFECTIVENESS? 2 WHY DO WE MOVE OUR EYES? Eye movements:
More informationLancôme. Jill Rose Lauren Ruegemer
Lancôme Jill Rose Lauren Ruegemer Solution We suggest: Lancôme follow a differentiated market coverage strategy by introducing Lancôme Hyp. Lancôme change consumers perceptions and preferences for higher
More informationCREATING A ROBUST SELLING AND PERFORMANCE MANAGEMENT SYSTEM
CREATING A ROBUST SELLING AND PERFORMANCE MANAGEMENT SYSTEM Most of our clients with medium to large sales forces (30 100+) sell through and service some form of distributive network, where results depend
More informationEye Tracking in User Experience Design
Eye Tracking in User Experience Design Jennifer Romano Bergstrom, Ph.D Andrew Jonathan Schall i'p-&>,' JDIIL ELSEVIER AMSTERDAM BOSTON HEIDELBERG LONDON NEW Y0RK * OXFORD * PARIS * SAN DIEGO SAN FRANCISCO
More informationHow To Create A Page Post On Facebook
Page Post Ad Best Practices Guide Introduction and final checklist... 2 Page post (Video).... 3 Page post (Photo).... 4 Page post (Link)... 5 Page post (Question)... 6 Page post (Event).... 7 Page post
More informationPOPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY. Executive Summary Report An official POPAI publication
POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY Executive Summary Report An official POPAI publication A letter from POPAI Dear POPAI Members, For more than 65 years, POPAI has emphasized the importance
More informationGoogle Search Mapped Results: Eye Tracking Insights
Google Search Mapped Results: Eye Tracking Insights Introduction: ionadas local LLC & Sentient Services, LP Current local search engine practices do not always meet the needs of potential customers who
More informationLOCAL AD VALUE COMPARISON
LOCAL AD VALUE COMPARISON July 30, 2012 An Empirical Evaluation of Cost-Per-Call Performance: YP SM ads 1 vs. Google AdWords By Jonathan Hurd, Allen McGonagill and Daniel Mazor Executive Summary Local
More informationOptimize Brand Asset Management with Enterprise Content Management
OpenText Solution Brief OpenText ECM Suite for SAP ECM for Brand Asset Management by OpenText Objectives Solution Benefits Quick Facts Optimize Brand Asset Management with Enterprise Content Management
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More information1Current. Today distribution channels to the public have. situation and problems
1Current situation and problems Today distribution channels to the public have proliferated. The time when purchases were made at grocery stores which held all kinds of goods in a small space has long
More informationThe influence of brand advertising on the buying process
The influence of brand advertising on the buying process User is exposed to advertisement User becomes aware of the brand User gathers information User buys the product Seite 2 User is exposed to advertisement
More informationVisual Attention and Brand Consideration
Alliance Center for Global Research and Development Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data Pierre CHANDON J. WESLEY HUTCHINSON Eric T. BRADLOW Scott H. YOUNG
More informationMedia Definitions. MEDIA MIX: A combination of media used for a particular schedule / campaign
AUDIENCE PROFILE: The characteristics of the people who make up an audience of an advertising medium in terms of age, sex, region, education, socio-economic group, occupation or any other demographic aspects.
More informationBeyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building
Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but
More informationThis study is brought to you courtesy of. www.google.com/think/insights
This study is brought to you courtesy of www.google.com/think/insights The Evolving Life Insurance Shopper Google/Harris Interactive U.S., June 2009 Study Methodology Objective: Understand the role that
More informationInternet Marketing Guide
Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite
More informationA Guided User Experience Using Subtle Gaze Direction
A Guided User Experience Using Subtle Gaze Direction Eli Ben-Joseph and Eric Greenstein Stanford University {ebj, ecgreens}@stanford.edu 1 Abstract This paper demonstrates how illumination modulation can
More informationHow do I: Conduct Market Research?
How do I: Conduct Market Research? Think the business needs some market research and not sure how to go about it? This guide will help you quickly answer these, understand the task ahead, its key elements
More informationTHE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT
THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.
More informationThe Motorola MC40. The new face of retail mobility
The Motorola MC40 The new face of retail mobility Anywhere, anytime, Payment Processing. With the integrated magnetic stripe reader, I can process any type of card, anywhere in the store including credit,
More informationJOB DESCRIPTION DEPARTMENT/ LOCATION:
JOB DESCRIPTION POSITION TITLE: Merchant Seasonal DEPARTMENT/ LOCATION: Sales & Merchandising JOB CODE: 4806 CLASSIFICATION: Exempt SALARY GRADE: 11 APPROVED BY: JOB FAMILY: JF 1 DATE: REPORTING RELATIONSHIPS
More informationStudy into the Sales of Add-on General Insurance Products
Study into the Sales of Add-on General Insurance Quantitative Consumer Research Report Prepared For: Financial Conduct Authority (FCA) March, 2014 Authorised Contact Persons Frances Green Research Director
More informationImproving the Effectiveness of Time-Based Display Advertising (Extended Abstract)
Proceedings of the Twenty-Third International Joint Conference on Artificial Intelligence Improving the Effectiveness of Time-Based Display Advertising (Extended Abstract) Daniel G. Goldstein Microsoft
More informationExploratory Research Design: Secondary Data
1) Overview 2) Primary versus 3) Advantages & Uses of 4) Disadvantages of 5) Criteria for Evaluating 6) Classification of 7) Internal 8) Published External Secondary Sources 9) Computerized Databases 10)
More informationMaximized Your Market Research to Develop Business
Maximized Your Market Research to Develop Business By: Matt Mickelson Allison Thom National Business Institute Presented at: ACLEA 50 th Annual Meeting August 3-6, 2013 Baltimore, MD Market research is
More informationBingo glossary marketing mix
Bingo glossary marketing mix The management process which identifies customer wants, anticipates their future wants and then goes about satisfying them profitably. Where the market has been divided up
More informationHistory of eye-tracking in psychological research
History of eye-tracking in psychological research In the 1950s, Alfred Yarbus showed the task given to a subject has a very large influence on the subjects eye movements. Yarbus also wrote about the relation
More informationFOOD MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS
CAREER CLUSTER Marketing CAREER PATHWAY Marketing Management INSTRUCTIONAL AREA Product/Service Management FMS-15 FOOD MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS PROCEDURES 1. The event will be presented
More informationTypes of KPI and Their Examples
Heinrich Herz Institute Web Usability how to select right KPI s and collect user evidences Leokadija Sviridova, Einsteinufer 37, 10587 Berlin www.hhi.fraunhofer.de Profile Conception and Development in
More informationContent Marketing. How AAI Defines Content Marketing
How AAI Defines Content Marketing How we define content marketing: it is writing and disseminating information that is relevant and of interest to a vertical market segment. What is content marketing from
More informationLEAD NURTURING STRATEGY WHITE PAPER. November 2013
LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA
More informationMore Effective Marketing Through Research Innovation:
More Effective Marketing Through Research Innovation: The Case for Neuroscience Methods Horst Stipp, ARF EVP, Research and Innovation, Global & Ad Effectiveness NIMF November 2014 1 Agenda Why Neuro? Neuro-Science,
More informationChild Behavior - Factors Influencing Parents' Purchase Requests
Journal of Retailing and Consumer Services 16 (2009) 145 154 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Children
More informationSocial Media - The Ideal Workstation For Technical Professionals
IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents Executive Summary 3 How to Use Social Media 4 Define Your Goals and Objectives 4 Understand What Platforms Your Audience
More informationCRITICALLY APPRAISED PAPER (CAP)
CRITICALLY APPRAISED PAPER (CAP) FOCUSED QUESTION What is the effect of life review through writing on depressive symptoms in older adults residing in senior residences? Chippendale, T., & Bear-Lehman,
More informationTHE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS BUYING DECISION AND PERCEIVED RISK ASSESSMENT
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS BUYING DECISION AND PERCEIVED RISK ASSESSMENT Lecturer PhD Ovidiu I. MOISESCU Babeş-Bolyai University of Cluj-Napoca Abstract: Brand awareness, as one of
More informationDemographic Preferences in Web Design: Usability Testing through Eye Tracking at Fidelity Investments Inc. A Major Qualifying Project Report
Demographic Preferences in Web Design: Usability Testing through Eye Tracking at Fidelity Investments Inc. A Major Qualifying Project Report submitted to the Faculty of the WORCESTER POLYTECHNIC INSTITUTE
More informationGO SOCIAL: SEEING SEARCH. An Eye Tracking Analysis on Social Networking Sites 8 7 7. 5 6 8. 7 4 7 7
SEEING SEARCH GO SOCIAL: An Eye Tracking Analysis on Social Networking Sites 8 7 7. 5 6 8. 7 4 7 7 OneUpWeb.com Provided by Oneupweb 2009 All Information in This Document is Copyright Protected and the
More informationCustomer Segmentation and Predictive Modeling It s not an either / or decision.
WHITEPAPER SEPTEMBER 2007 Mike McGuirk Vice President, Behavioral Sciences 35 CORPORATE DRIVE, SUITE 100, BURLINGTON, MA 01803 T 781 494 9989 F 781 494 9766 WWW.IKNOWTION.COM PAGE 2 A baseball player would
More informationWhy Your Employer Brand Matters
Hiring Solutions Whitepaper Why Your Employer Brand Matters The impact of company brand and employer brand on job consideration Key Findings 1) A strong overall company brand certainly doesn t hurt in
More informationVisa Checkout: The Right Choice for Online Retailers. March 2015
Visa : The Right Choice for Online Retailers March 2015 Highlights A new report from comscore shows clear advantages to online retailers using Visa to simplify their checkout experience. The results of
More informationGuidelines for Using the Retrospective Think Aloud Protocol with Eye Tracking
Guidelines for Using the Retrospective Think Aloud Protocol with Eye Tracking September, 2009 Short paper by Tobii Technology Not sure of how to design your eye tracking study? This document aims to provide
More informationTracking translation process: The impact of experience and training
Tracking translation process: The impact of experience and training PINAR ARTAR Izmir University, Turkey Universitat Rovira i Virgili, Spain The translation process can be described through eye tracking.
More informationAging and perception of graphic representation: A case of icon design in mobile phone functionality
Aging and perception of graphic representation: A case of icon design in mobile phone functionality Kingkarn Pijukkana and Nopadon Sahachaisaeree Abstract: Distinctive human attribute such as age, sex,
More informationUsing Choice-Based Market Segmentation to Improve Your Marketing Strategy
Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Dr. Bruce Isaacson, President of MMR Strategy Group Dominique Romanowski, Vice President of MMR Strategy Group 16501 Ventura Boulevard,
More informationA Study of Effective Web Advertising Design to Maximize Click-Through and Brand Awareness
A Study of Effective Web Advertising Design to Maximize Click-Through and Brand Awareness Myung Hae Park Assistant Professor, Department of Design, California State University, 6000 J Street, 5001 MRP
More informationMaster of Arts (Industrial and Organizational Psychology) M.A. (Industrial and Organizational Psychology)
Master of Arts (Industrial and Organizational Psychology) M.A. (Industrial and Organizational Psychology) Objectives The program aims to enable graduate students to analyze, to carry on the research projects,
More informationCan Annuity Purchase Intentions Be Influenced?
Can Annuity Purchase Intentions Be Influenced? Jodi DiCenzo, CFA, CPA Behavioral Research Associates, LLC Suzanne Shu, Ph.D. UCLA Anderson School of Management Liat Hadar, Ph.D. The Arison School of Business,
More informationCross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure
Cross-Media Advertising Effectiveness Using Passive Measurement of Ad Exposure Cross-Media Results Charles Buchwalter President & CEO, Symphony Advanced Media Presented to CIMM Cross Platform Summit April
More informationMarketing Plan Checklist
Marketing Plan Checklist Water Street Design, LLC 205 North Cameron Street Winchester, VA 22601 540-667-6646 waterstdesign.com Creating a Marketing Plan You d be surprised how many large brands rely on
More informationExplaining Retail Brand Performance An Application Of Prior Knowledge
Explaining Retail Brand Performance An Application Of Prior Knowledge Byron Sharp (Director), Erica Riebe (Senior Research Associate) and Monica Tolo (Research Associate) Marketing Science Centre University
More informationThe Power of Storytelling: Taking a Sequenced Approach to Digital Marketing
The Power of Storytelling: Taking a Sequenced Approach to Digital Marketing August 2015 insights.fb.com TABLE OF CONTENTS EXECUTIVE SUMMARY 03 INTRODUCTION 04 DEFINING STORYTELLING 05 Funnel-based storytelling
More informationHow Financial Institutions Can Build Customer Relationships for Long-Term Success
How Financial Institutions Can Build Customer Relationships for Long-Term Success By First Data and Market Strategies International 2011 First Data Corporation. All trademarks, service marks and trade
More informationUSPS Customer Insights. The Future of Mail. Current State, Outlook, and Trends. January 12, 2016
The Future of Mail Current State, Outlook, and Trends January 12, 2016 Percent Use U.S. Smartphone Users (millions) Trends Impacting the Mail The landscape of mail is changing due to an increasingly digital-centric
More informationPSYCHOLOGY. Professor McKenna Associate Professors Maxwell (chair) and Templeton Assistant Professors Bruininks and Peszka
PSYCHOLOGY Professor McKenna Associate Professors Maxwell (chair) and Templeton Assistant Professors Bruininks and Peszka MAJOR A total of 10 courses distributed as follows: PSYC 290 Statistics PSYC 295
More informationGet on the Fast Track with RSS-Driven Automation.
Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately
More information40 minutes. Health and Physical Education, Grades 1-8 (2010) Health and Physical Education
GRADE 7 Students will participate in a comparison shopping exercise by researching the price of various food items using an internet grocery store website and/or store flyers. *Alternate Option: Field
More informationRESEARCH ON SPOKEN LANGUAGE PROCESSING Progress Report No. 29 (2008) Indiana University
RESEARCH ON SPOKEN LANGUAGE PROCESSING Progress Report No. 29 (2008) Indiana University A Software-Based System for Synchronizing and Preprocessing Eye Movement Data in Preparation for Analysis 1 Mohammad
More informationPERCEPTUAL RECOGNITION AS A FUNCTION OF MEANINGFULNESS OF STIMULUS MATERIAL '
Journal of Experimental Psychology 1969, Vol. 81, No. 2, 275-280 PERCEPTUAL RECOGNITION AS A FUNCTION OF MEANINGFULNESS OF STIMULUS MATERIAL ' GERALD M. REICHER 8 University of Michigan The present study
More informationCommunity Life Survey Summary of web experiment findings November 2013
Community Life Survey Summary of web experiment findings November 2013 BMRB Crown copyright 2013 Contents 1. Introduction 3 2. What did we want to find out from the experiment? 4 3. What response rate
More informationPrinciples of Measuring Advertising Effectiveness
Print article Close window Principles of Measuring Advertising Effectiveness By David Olson Testing the effectiveness of advertising is a big business. With the cost of producing a commercial at $500,000
More informationDemand more from your retail marketing. HP Retail Promotion Manager
Demand more from your retail marketing. HP Retail Promotion Manager Reduce costs and boost sales. The HP Retail Promotion Manager provides a solution for retailers seeking to streamline and simplify the
More informationLEVERAGING DATA ANALYTICS TO ACQUIRE AND RETAIN LIFE INSURANCE CUSTOMERS
Tactful Management Research Journal ISSN: 2319-7943 Impact Factor : 2.1632(UIF) LEVERAGING DATA ANALYTICS TO ACQUIRE AND RETAIN LIFE INSURANCE CUSTOMERS Ms. Archana V. Rao Assistant Professor, Model College
More informationMAXIMIZING THE MOBILE OPPORTUNITY
MAXIMIZING THE MOBILE OPPORTUNITY IAB Mobile Rising Star Ads Inspire Interaction An industry thought leadership research collaboration from: MOBILE PLANNING CONSIDERATIONS Mobile advertising revenue soared
More informationBetter connections: How letterbox advertising engages and drives purchasing behaviour. October 2014
Better connections: How letterbox advertising engages and drives purchasing behaviour October 204 Contents p2 Methodology and audience segments Audience segments Apart from analysing results according
More informationGrabbing attention while reading website pages: the influence of verbal emotional cues in advertising
Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising P Ferreira 1,2, P Rita 2, D Morais 1, P Rosa 1,2, J Oliveira 1, P Gamito 1, N. Santos 1, F. Soares
More informationAssessment Vocabulary Strategies. Advertiser. Describe three types of positions typically found in an advertising agency.
What is Advertising (1-2 days) (1) The student knows business concepts and explains how business satisfies economic needs. The student is expected to: (A) Categorize business activities as production,
More informationThe Brand Effect of Key Phrases and Advertisements in Sponsored Search
The Brand Effect of Key Phrases and Advertisements in Sponsored Search Bernard J. Jansen, Kate Sobel, and Mimi Zhang ABSTRACT: In this paper, we analyze the relationship between performance and use of
More informationBenchmark Report. Event Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved.
Benchmark Report Event Marketing: Sponsored By: 2014 Demand Metric Research Corporation. All Rights Reserved. TABLE OF CONTENTS 3 Introduction 18 Lead Volume Satisfaction 4 Executive Summary 20 Event Marketing
More informationThe Effect of Interactive Program Loyalty Banners on Television Advertising Avoidance
Page 1 of 7 ANZMAC 2009 The Effect of Interactive Program Loyalty Banners on Television Advertising Avoidance Steve Dix, Curtin University of Technology Steve Bellman, Interactive Television Research Institute
More informationMarketing Research for Entrepreneurs and Small
MT 9013 Human Resource Development Marketing Research for Entrepreneurs and Small Business Managers by David J. Snepenger, Montana State University College of Business In a previous MontGuide, "Basics
More informationDEKRA world wide. DEKRA in the region. DEKRA in Croatia. DEKRA services. DEKRA applications
DEKRA world wide DEKRA in the region DEKRA in Croatia DEKRA services DEKRA applications Pg. 2 DEKRA world wide DEKRA SE Global partner for a safe world. DEKRA SE is established in 1925. Company is present
More informationHOW TO BE A JEDI MASTER OF CONTENT METRICS + ROI
HOW TO BE A JEDI MASTER OF CONTENT METRICS + ROI Learn the Ways of Content Evaluation COLLEEN JONES @leenjones content-science.com 1 2015 Content Science We re a content intelligence firm. We offer solutions
More informationShopper Marketing: A Literature Review
International Review of Management and Marketing Vol. 4, No. 1, 2014, pp.90-97 ISSN: 2146-4405 www.econjournals.com Shopper Marketing: A Literature Review Paulo Silveira College of Business Administration
More informationMARK 3323 - IMC Dr. Freling EXAM II REVIEW
MARK 3323 - IMC Dr. Freling EXAM II REVIEW Chapter 5 Advertising, Integrated Brand Promotion, & Consumer Behavior Chapter 6 Market Segmentation, Positioning, and the Value Proposition Chapter 7 Advertising
More informationBig Data, Data Analytics and Actuaries. Adam Driussi, Quantium
Big Data, Data Analytics and Actuaries Adam Driussi, Quantium Companies are collecting data like never before 3 Leading to massive volumes of data for analysis Volume Petabytes 2.5 PB Walmart database
More information