The Consumer Brand Capital of the World

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1 GREATER CINCINNATI: The Consumer Brand Capital of the World CONSUMER PRODUCTS & BRAND DEVELOPMENT

2 IF YOU RE LOOKING for the best place to start, locate or grow your consumer products or services company, Greater Cincinnati is it. Our region is BrandHUB, the consumer brand capital of the world. With 200+ consumer products companies, upwards of 60,000 industry professionals and several global agencies, nowhere else has more consumer branding expertise per capita. In fact, our industry professionals connect some of the most loved and successful brands to consumers across the globe. In addition, companies of all sizes, from startups to Fortune 500 firms, effectively compete and grow in Greater Cincinnati thanks to our solid foundation of pro-business financial incentives, resources and a well-connected business community that is fiercely committed to helping companies and entrepreneurs succeed. And with the second lowest business operating costs in the nation, it costs less to run a business here than any other large city. EXPLORE HOW YOU CAN PUT OUR REGION S EXPERTISE, RESOURCES AND ADVANTAGES TO WORK FOR YOUR COMPANY. IN GOOD COMPANY: World Renowned Brands & Agencies Cincinnati hasn t been granted marketing hub status we ve earned it. Mary Zalla, Global CEO, Landor Associates INDIANA GREATER CINCINNATI KENTUCKY OHIO The Regional Economic Development Initiative (REDI) Cincinnati is the first point-of-contact if you re interested in starting, locating or expanding your business in our 15-county region in Southwest Ohio, Northern Kentucky and Southeast Indiana. REDI Cincinnati is comprised of top business leaders, investors and community partners and features a team of economic development professionals who will connect you with the right resources to explore all the advantages our region offers.

3 WORLD-CLASS TALENT, RESOURCES AND ADVANTAGES WORKFORCE With nearly 60,000 industry professionals, there s no shortage of talent to fuel the growth and success of your brand. We re grooming the next generation of talent through exceptional educational programs, internships and co-op work programs in our colleges and universities and a large number of bright minds graduate with marketing, communications and design-related degrees each year. Many stay in the Queen City to build impressive resumes and impressive careers. BRANDHUB BRANDHUB S network of unique resources can help you build your brand by connecting you to experts in our region through an Office Hours initiative that features brainstorming sessions to address your unique needs. THE BRANDERY A seed stage startup accelerator that s ranked as one of the top programs in the United States. The Brandery selects up to 10 companies each year to participate in a three-month program that helps turn great ideas into successful, brand-driven startups. CINTRIFUSE A not-for-profit organization with multiple membership levels that connects high-growth startups to the assets and opportunities our region has to offer, including mentors, business consultants, flexible workspaces, conference rooms, and networking opportunities. MARKET ACCESS With two-thirds of the nation s major markets and half of the manufacturing establishments a 90-minute flight away, you ll have convenient access to customers, prospects and suppliers. Add in our exceptional transportation and logistics infrastructure, and your products and goods will reach their destinations more quickly and less expensively compared to many other locations in the country. FINANCIAL ADVANTAGES In addition to having one the lowest business operating costs in the nation, a number of funding options, investment capital sources and incentives are available to help you jumpstart the success of your startup or maximize the financial success of your existing business.

4 BRANDHUB MILESTONES Since the time P&G ran its first national advertising campaign in 1882, our region has become the consumer brand capital of the world. Today, nearly 60,000 industry professionals serve as brand ambassadors for thousands of businesses, including P&G, one of the world s largest consumer products companies, the Kroger Co., one of the world s biggest grocery chains, and Macy s, Inc., one of the nation s top retailers. OUR HERITAGE 1882 Consumer products companies have a significantly higher growth rate in Greater Cincinnati than those that are located in the top 25 metros. Bureau of Labor and Statistics The first national advertising campaign for Ivory Soap was launched 1883 The first The Kroger Co. store opened in Downtown Cincinnati 1924 The first market research department was created at P&G 1931 The first brand management system was created at P&G 1945 Cincinnati was selected as the headquarters for Federated Department Stores (now Macy s, Inc.)

5 FAST FORWARD TO TODAY 200+ CONSUMER PRODUCTS COMPANIES Including Frontgate, Graeter s, Kao USA, Inc., Luxottica Retail, Macy s, Inc., P&G, The Kroger Co., Sunny Delight Beverages Co., Totes, United Dairy Farmers, and United States Playing Cards 60,000 PROFESSIONALS Advertising, brand management, communications, corporate marketing, data analytics, data insights, digital strategy, graphic design, packaging design, product marketing, public relations, marketing research and strategy, mobile applications and technology, online media, search engine optimization and strategy, and social media 700+ BRANDING, MARKETING, ADVERTISING AND RESEARCH BUSINESSES Including leading global agencies like Barefoot Proximity, Empower Mediamarketing, FRCH Design Worldwide, GYRO, Interbrand, Landor, LaVERDAD, LPK, Possible Worldwide, Rockfish, The Creative Department, Wolf Group, as well as regional and local firms and freelancers 8 LEADING BIG DATA FIRMS Nielsen, Kantar, Ipsos, Information Resources, Inc. (IRI), Gfk USA, dunnhumby USA, ORC International, and Burke Inc FORTUNE COMPANIES Including the headquarters of nine Fortune 500 and four Fortune 1000 firms

6 A TOP-RANKED BUSINESS CLIMATE AND LOW OPERATING COSTS It will cost less to run your business in our region than in the majority of other large metropolitan areas in the nation. In addition, our top-ranked business climate including the lowest business and capital investment rates in the Midwest will help provide steady, solid results for your company. #1 CONSUMER BRAND MARKETING CAPITAL OF THE WORLD #2 LOWEST BUSINESS OPERATING COSTS The second lowest of all U.S. metropolitan areas with populations of two million or more. KPMG Competitive Alternatives Study, 2013 #2 PLACE WHERE STARTUPS ARE THRIVING World-class incubators, accelerators and funding sources are why the Greater Cincinnati region is one of the top metropolitan areas in the nation where startups are thriving CNN Money, 2012 #3 BEST CITY FOR YOUNG ENTREPRENEURS Under30CEO.com IN THE TOP 10 IN THE NATION for new and expanded business facilities Site Selection magazine, 2013

7 REDI Cincinnati has given us the kind of support and access we would not have received anywhere else. To pay this forward, we re committed to helping other startups succeed by mentoring them at The Brandery. We tell them they would be minnows in an ocean if they were located in Silicon Valley or Chicago, but not in Greater Cincinnati. Here, they have a chance to really stand out. Stuart Aiken, CEO, dunnhumby USA #9 ECONOMIC GROWTH POTENTIAL Business Facilities magazine 35% OF THE TOP 100 MOST VALUABLE GLOBAL BRANDS are supported by firms in Greater Cincinnati 0% OHIO S CORPORATE INCOME AND INVENTORY TAXES 16.4% INDUSTRY EMPLOYMENT GROWTH IS EXPECTED FROM vs. the national average of 3.6 percent EVERY GROCERY AISLE IN THE WORLD has at least one product branded by a Greater Cincinnati company

8 ACCESSIBLE Easy access to 2.1+ million people in the area, 25 of the largest metro regions, over half of all U.S. manufacturing establishments, and half of the U.S. population. STABLE Enjoy a low-risk, high-return business environment that yields steady, solid results with the lowest business and capital investment tax rates in the Midwest. TALENT Tap into any one of the 14 colleges, universities and professional schools for tomorrow s talented leaders. LIFE Take advantage of the safe, affordable lively environment where the cost of living is 10% less than the national average. GLOBAL Benefit from the 450 foreign-owned firms that operate here and the headquarters of 9 Fortune 500 companies more per capita than Los Angeles, New York or Chicago. Let the Regional Economic Development Initiative (REDI) Cincinnati connect your company to all of the advantages the Greater Cincinnati region offers. To learn more, please contact REDI Cincinnati at or visit our website at REDICincinnati.com. 300 Carew Tower 441 Vine Street Cincinnati, OH (513) Info@REDICincinnati.com REDICincinnati.com GrowCincyUSA REDICincinnati REDI Cincinnati x wb