Porsche Club Handbook

Transcription

1 Porsche Club Handbook

2 Content 1. Prefaces 1.1 Preface by Klaus Berning, Sales and Marketing Boar d, Dr. Ing. h.c. F. Porsche AG, Germany 1.2 Preface by Porsche Club Coordination The Porsche Club Handbook 2.1 The Porsche Club Handbook 2.2 Using the Digital Handbook 3. Guidelines for Forming and Managing a Porsche Club 3.1 The Official Porsche Club 3.2 Porsche Club Organization Structure Forming a Porsche Club Recognition as an Authorized Porsche Club: License Agr eement and Domain Agreement General Guidelines for Managing a Porsche Club Dealing with Unauthorized Clubs 4. The Porsche Club Logo 4.1 Use of the Porsche Name and Porsche Cr est by Officially Recognized Clubs 4.2 The Porsche Club Logo 4.3 Designing a Porsche Club Logo 4.4 Examples of Porsche Club Logos 4.5 Porsche Corporate Communication Guidelines Par t 11 for Porsche Clubs 5. The Porsche Club Website 5.1 Recognition of an Official Club Website: The Domain Agreement 5.2 The Content Management System (CMS) 5.3 Programming and Hosting 5.4 Porsche Corporate Communication Guidelines Par t 12.1 Electronic Media for Porsche Clubs 6. Porsche Club Management 6.1 Club Management 6.2 Cooperation Between Porsche Clubs and Porsche Dealers 6.3 The Written Cooperation Agreement (Letter of Intent) 6.4 Maintaining Membership Levels and Acquiring New Members 6.5 Porsche Club Public Relations 6.6 Activities for Junior Members of Porsche Clubs 7. Coordination of Porsche Clubs by Porsche AG 7.1 Central Porsche Club Coordination 7.2 Responsibilities and Goals of Club Coordination 7.3 Contacts at Porsche Club Coordination 7.4 Coordination of Porsche Clubs by Porsche Sales Par tners 8. Services Offered to Porsche Clubs by Porsche AG 8.1 Porsche Club Coordination Website 8.2 Porsche Club Brochure 8.3 Porsche Club News 8.4 Porsche Club Factory and Museum V isits 8.5 Porsche Accessory Brands 8.6 Porsche Classic 8.7 Factory Collection in Zuffenhausen 8.8 Porsche Exclusive & Tequipment Porsche Exclusive and Tequipment Advisory Service in Zuf fenhausen and Leipzig 8.9 Porsche Sport Driving School 8.10 Porsche Travel Club

3 Porsche Club Events 9.1 Organization of Porsche Club Events The Outdoor Event Kit The Porsche Club Kit 9.3 Decorative and Supporting Materials for Porsche Club Events 10. Porsche Club Sport and Porsche Sports Cup (PSC) 10.1 Specific Details to be Observed when Or ganizing Club Sport Events 10.2 The Porsche Spor ts Cup 10.3 Porsche Spor ts Cup Events 10.4 Formation of an International Porsche Club Spor t Race Series 11. Porsche Club Sponsoring 11.1 Selecting Club Par tners and Sponsors 11.2 Guidelines for Acquiring Sponsors Thr ough Porsche Clubs 11.3 Porsche Corporate Communication Guidelines Par t 8.2 Porsche Club Sponsoring 12. Addresses Worldwide 12.1 Addresses of Porsche Clubs Worldwide 12.2 Addresses of Sales Partners Worldwide

4 1. Prefaces 1.1 Preface by Klaus Berning, Sales and Marketing Board as such it embodies excellence. The close par tnership between Dr. Ing. h.c. F. Porsche AG, Germany and the Porsche Clubs is not only evident thr ough the extraordinary mutual empathy, but also in the jointly managed Club activities. 1 1 To keep the well-established notion of the Porsche Clubs alive, and to support their fundamental ongoing expansion, we must work together in developing the Club Organization. Our aim is not to achieve gr owth at any price, but rather to achieve qualitative expansion with a consistent focus. Dear Madams, Dear Sirs, Dear Porsche Club Members and Porsche Sales Par tners, A successful idea has been made reality. Back in 1952, a small circle of friends in Germany set up the first ever Porsche Club. Since then, more than 613 Porsche Clubs in over 60 countries with around 120,000 members have adopted and expanded this idea. The Porsche Club Organization is now one of the largest and most wellestablished organizations in the whole world. Our Club Organization is the envy of many companies, particularly since our Porsche Club members ar e Porsche customers who themselves are extremely proactive in promoting the brand. It is of inestimable value to Porsche AG to know that there are thousands of loyal brand ambassadors who, as has been pr oven spectacularly in the past, remain true to the Porsche brand even during times of crisis. Through their representation, events and publications, Porsche Clubs make a significant contribution towar ds the success and image of the Porsche brand. However, with the decision to form or manage an of ficial Club also comes the responsibility of representing one of the most valuable brands in the world. A goal that we will only be able to r each through collaborative activities and closely aligned actions. An impor tant aspect of our Porsche Club Coordination s work is therefore to steer the par ties on both sides towards the creation of a true par tnership and to act accordingly as advocates. We would like to offer our support and work closely together with you with a view to harmonizing your voluntary Club work with the increasing requirements surrounding events and publications, and thereby ensuring the independence of your Porsche Club. One of the keys to achieving this is the curr ent Porsche Club Handbook, which provides you with practical assistance, contacts and information on our range of services to support your activities and events, and which will undoubtedly soon become a trusted friend and helper. On behalf of Porsche AG, I would like to thank you for your support and unwavering commitment, and wish you every success and enjoyment in all your Porsche Club activities. First and foremost, a Porsche Club is an institution which enables its members, who are groups of like-minded people, to experience unique events and magical moments all centered around the Porsche product. Porsche Clubs are ambassadors of the Porsche brand and thr ough their actions and behavior should represent the close sense of unity between the Clubs and the Porsche company. The fact that they carry the Porsche logo is a symbol that they are part of the Porsche family. This is why Porsche AG has cr eated the Porsche Club logo and the supporting Corporate Communication Guidelines for Porsche Clubs. The Porsche Club logo is a status symbol, a seal of quality for the r ecognition and the close sense of unity with the Porsche company, and Klaus Berning Sales and Marketing Board Dr. Ing. h.c. F. Porsche AG, Germany

5 1.2 Preface by Porsche Club Coordination The global Porsche Club Coordination team Sandra Mayr, Alexander E. Klein, Paul Gregor, Mathias Menner and Claudia Schäffner (from left) 1 2 Dear Porsche Club Members, Dear Porsche Club Sales Par tners, We are delighted to send you the latest version of the Porsche Club Handbook developed by central Porsche Club Coordination in Stuttgart. This is a revised version that now also includes a number of new topics. The Club Handbook is a comprehensive and detailed compendium covering all matters relating to forming a Club and Club activities, as well as the tasks and r esponsibilities of Club Coordination. It also provides information on relevant issues and opportunities for integrating Clubs into the Porsche sales organization and dealer activities. Since 1976, central Club Coordination in Stuttgart has acted as the interface between the Porsche Clubs and Porsche AG, the subsidiaries and the impor ters. In its role as intermediary, it represents the interests of the Porsche Clubs in the company as well as the inter ests of Porsche AG and its sales par tners in the Clubs. Its tasks include coordinating all the Porsche Clubs and their members, supporting all parties in working successfully together, facilitating contact within the company and assisting with organizational issues. However, the support offered by Club Coordination begins much earlier on, during a Club s formation stage. We are therefore making this Handbook available as a star t-up aid for newly founded Clubs, though it should also pr ovide assistance to existing Clubs. It is intended to serve as a guide for Club managers on forming and managing an of ficial Porsche Club. This Handbook should ther efore act as a practical guide for all the impor tant issues relating to a Porsche Club, from designing printed materials or a website through to organizational support for Club activities. For Porsche AG and the Porsche brand, Porsche Clubs all over the world represent an important community of enthusiasts, who, through their collaborative commitment over many years have made a significant contribution towar ds the increasing success of the Porsche brand. Porsche AG therefore attaches great value to close cooperation with the Porsche Clubs. This Handbook also serves as a source of support for the Porsche subsidiaries, impor ters and dealers worldwide in terms of optimizing their cooperation with the Porsche Clubs. The Porsche dealers and the international sales team, with its national Club managers, play a significant r ole in this mutual trust between Porsche and the Clubs, par ticularly in large markets. Due to their pr oximity alone, they are best situated to maintain close relationships with the national and regional Clubs and to look after their inter ests. Club Coordination is happy to of fer advice and support to both the Clubs and the Porsche sales or ganization on joint Club activities. This Handbook includes some content that you will alr eady be familiar with, in addition to new material. This issue now includes topics such as the legal position with r egard to unofficial Clubs as well as the new Outdoor Event Kit. Chapter 10 Porsche Sports Cup and the internationalization of this Porsche race series ar e a particular focal point. Chapter 11 Porsche Club Sponsoring includes useful information on acquiring and dealing with sponsors. The Club Handbook is now available in PDF format for the first time and can be downloaded fr om the Porsche Club website. You therefore have access at all times to the latest information as well as versions of the Handbook, which enables us to make regular amendments. We hope that this Handbook will suppor t you, our valued Club members, and we would like to thank you for your commitment both towards your Club and towards our mutually cultivated passion. We look forward to meeting you at one of the many Club events ar ound the world and to working together with you. Please always feel free to contact us! Your global Porsche Club Coordination team

6 Your Porsche Club Coordination at Porsche AG: 1 3 Dr. Ing. h.c. F. Porsche Aktiengesellschaft Club Coordination Department (VM.30) Porschestraße Ludwigsburg Germany Sandra Mayr Team Manager Tel.: +49 (0) Sandra.Mayr@porsche.de Paul Gregor USA, Canada, Australia, New Zealand, Russia Tel.: +49 (0) Paul.Gregor@porsche.de Claudia Schäffner Europe, Middle East & South Africa Tel.: +49 (0) Claudia.Schaeffner@porsche.de Mathias Menner Latin America, Asia Pacific, China, Japan Factory visits Tel.: +49 (0) Mathias.Menner@porsche.de Alexander E. Klein Classic Clubs worlwide Porsche Club News Tel.: +49 (0) Alexander.Klein@porsche.de Fax: Club Coordination: +49 (0) Website: Visit us online at >Country selection >Motorsport and Events >Porsche Clubs Figures: Porsche AG Composition and Design: Büro Linientreu, Stuttgart

7 2. The Porsche Club Handbook 2.1 The Porsche Club Handbook 2 1 This Handbook is available as a star t-up aid for newly founded Clubs and a guide for existing Clubs. It is a practical guide for all impor tant issues relating to your Porsche Club, from designing printed materials or a website through to organizational support for Club activities and Club events. It also provides direction on legal matters and serves as a compendium for the legal position between the Clubs and Porsche AG (see License and Domain Agr eement). In addition, it provides information on the tasks and responsibilities of Club Coordination as well as cooperation opportunities with Porsche sales companies and Porsche dealers. Porsche Club Coordination's aim is to optimize and strengthen the close cooperation between the Clubs and the global Porsche sales organization. This Handbook therefore also serves as a guide for Porsche subsidiaries, importers, and dealers in terms of pr omoting successful collaboration with the Porsche Clubs. It pr ovides support in setting up new Club coordination points and serves as a guide for establishing a common focus for Club events. It is a competent reference guide for issues relating to integrating Club work into sales activities. Porsche AG Club Coordination provides the Clubs with advice and practical support to help them successfully carry out Club work. This par tnership between Porsche AG and the Clubs is based upon mutually concluded agr eements. This Handbook includes all the License and Domain Agreements between Porsche AG and the Porsche Clubs. Through these binding agreements, the Club, together with its members, is able to become a trusted par tner of Porsche AG and to obtain cer tain brand usage rights. All the advice and guidance presented in this Handbook is based on experience values gathered over many years of collaboration with the Clubs and the corr esponding markets. As the interests and needs of the Clubs ar e as varied as Club life itself is, many of the topics included in this Handbook can only apply to a limited extent to each individual Club. We therefore consider the proposals outlined in this Club Handbook to be guiding principles that we recommend you implement. The first edition of the Porsche Club Handbook was issued in November 1997 in German and English. Since then, the number of Clubs has more than doubled and the Club scene has seen a widespread development in its fields of activity. Club life is, first and for emost, a communal way of life that is both voluntary and honorary, and is increasingly becoming a "professional" leisure time market. It is therefore all the more important to internationalize Club activities around the world and to maintain these at a high level. Wherever you see the hand symbol, this directs you to further information on the relevant topic in another chapter (e.g. Passwords, Chapter 8) or it points to a link on the Porsche Club Coordination website.

8 2.2 Using the Digital Handbook 2 2 For the first time since its appearance, the Club Handbook is available exclusively in digital format. This is so that we can ensure that the data, information and addresses are kept up to date in futur e. You can now also download the individual chapters from within the Handbook at any time from the Club Coordination website. Our website also includes all the application and order forms (Passwords, Chapter 8). Due to frequent address changes, the final three chapters of this Handbook ( Porsche Club Addresses, Racecourse Addresses, and Addresses of Dealers and Importers ) have now been summarized in the current Chapter 12 and they no longer include detailed information. You can find the Club addresses online on our website: > Country selection > Motorsport and Events > Porsche Clubs > Porsche Club Addresses or Porsche Dealer Addresses. We are now able to revise the addresses on our website at any time. The Club website also includes some additional functions that we are unable to offer in a printed version of the Handbook. The online addr ess directory includes a search function, enabling you to look up indivi - dual addresses and contacts, as well as cr eate entire distribution lists: > Country selection > Motorsport and Events > Porsche Clubs > Porsche Club Addresses or Porsche Dealer Addresses > Search function. Ongoing updates to the Handbook will be sent by and PDF in future. Therefore, you do not need to look for the relevant revised section, as Porsche Club Coordination will ensure that your Handbook is always up-to-date, enable you to regularly access the corresponding chapter and also make this available in the Exclusive for Club Members area of the Porsche website. Our most recent Club survey revealed that many Clubs would like at least a second copy of the Handbook, so that both the President and the Chief Executive can have access to a copy. However, thanks to the PDF version of the Handbook this is now possible, and you can print out or the relevant chapter(s) at any time. If you have any suggestions on how we can impr ove the Handbook, please send these via to the Porsche Club Coordination address: porsche.club@porsche.de We would be delighted to hear your suggestions and any additional input that you wish to give to impr ove or develop this Handbook. In the future, you can therefore ensure that all the Board members or the organizers of your Club's activities have access to up-to-date information. You can also easily send the lists from the Internet via .

9 3. Guidelines for Forming and Managing a Porsche Club 3.1 The Official Porsche Club A Porsche Club is a community of Porsche enthusiasts who wish to share their experiences and passion for the brand with like-minded people. They are autonomous and independent associations (overseas Clubs adopt the appropriate respective legal form) and are organized collaboratively by members on a voluntary basis. Each Porsche Club offers its members an individual range of services, from trips, commercial events and motor spor t events through to the Concours d Elégance. The first Porsche Club was set up in 1952, two years after the delivery of the first Porsche car in Germany. Seven Porsche customers joined forces and created the Porsche Club Westfalen, which is still going strong today. In 1955, the first international Porsche Club was set up the Porsche Club of America which is now the largest Porsche Club in the world. The Porsche Club scene currently comprises 613 Clubs with around 120,000 members in over 60 countries. It is not only one of the most well-established brand club scenes, but due to its form and size, it is also one of a kind within the automotive industry. The Porsche Clubs make an impor tant contribution towards the corporate goals of Porsche AG thanks to their empathy and loyalty to the brand. Thr ough their events, personal dedication and Club publications, they credibly and attractively communicate brand awareness to the public, thereby contributing significantly towards the positive image of the Porsche brand. Porsche AG has thus set itself the objective of of fering recognized Porsche Clubs greater benefits and further enhancing their status as official Porsche Clubs. On the other hand, neither Porsche AG nor its sales par t- ners offer support to unrecognized Porsche Clubs. Furthermore, these Clubs do not have the right to use protected Porsche trademarks in any form. Porsche AG will take legal action against any infringement, in or der to protect recognized Clubs and strengthen the official Porsche Club world. 3.2 Porsche Club Organization Structure As mentioned previously, central Porsche Club Coordination at Porsche AG is extremely interested in working closely and intensively with the Clubs. The common goal is to coordinate and structure the worldwide Club Organization whilst guaranteeing the Clubs their own individual character. The Porsche Clubs are credible ambassadors of the Porsche brand thanks to their individualism and proactive approach. Porsche AG looks upon the Clubs as recognized and equal partners in a fair relationship from which both parties can benefit. In the last few years, the Porsche Club scene has gr own quickly but also with a lack of structur e in parts. Clubs have emerged around the world in varying sizes and various manifestations; some of these do not have a uniform structure and have overlapping target groups. Official Recognition Porsche AG supports the activities of the Porsche Clubs through central Club Coordination, which coordinates and consolidates the activities of the Clubs worldwide, helps the Clubs to develop a distinctive pr ofile compared with other independent fan communities in their market, and prevents widespread fragmentation in the respective market. Porsche AG also keeps the Clubs abr east of its activities first hand and allows the Clubs to par ticipate in strengthening and enhancing the per formance potential of the Porsche brand. The Agreements In conjunction with the Clubs, Porsche Club Coor dination has developed a set of international guidelines that apply to all recognized Porsche Clubs with regard to collaboration with Porsche AG. These have been developed on the basis of written agreements between Porsche AG and each individual Porsche Club or umbrella organization, which outline the rights and obligations of both par ties. On the Porsche AG side, this contractual agreement focuses upon correct medium to long-term usage of brand rights, intensive coordination of the individual Clubs, consistent representation of the Clubs at events and in the media, as well as impr oved communication with customer groups. The Club benefits from official recognition through its entitlement to use the Porsche trademarks and the support it receives from Porsche AG in the implementation of its activities. The content of the agreements can be summarized as follows: Recognition by Porsche AG as an authorized Porsche Club 3 1

10 Authorization from Porsche AG to use the name Porsche Club in the Club logo and on the respective Porsche Club website The general conditions relating to use of the of ficial Club logo and a website Guidance on designing the website in accor dance with the Corporate Identity (CI) guidelines of Porsche AG Confirmation of the Club s legal independence The provisions for recognition and dissolution of the Porsche Club by Porsche AG The Structure of the International Club Organization In the past, the worldwide Club scene was becoming so complex due to the constant formation of new Clubs in existing and new markets, that some of the structur es were confusing to Porsche AG, the Clubs themselves and also interested Porsche customers. In order to enable better coordination of this positive development, Porsche AG will in future: in new markets, only recognize one official Porsche Club, i.e. an umbrella organization that can create dependent Regions and Registers as required and with the authorization of Porsche AG in existing markets with an of ficial recognized and well-performing Porsche Club, restrict the formation of further independent Porsche Clubs; instead it will encourage integration into the existing structure and the creation of sub-regions. in existing markets with several recognized official Porsche Clubs, instigate the formation of an umbrella organization, provided that this has not already been set up. All regional Porsche Clubs and Registers should endeavor to become members of this umbrella organization. The Umbrella Organization On the basis of its experience of the Club structur e, Porsche Club Coordination has defined strategic and operational measures to enable this structure to be implemented in the respective markets: The umbrella organization is the official contact for Porsche AG and its sales par tners The national umbrella organization takes on the role of coordinator for all its af filiated Clubs, and its entire Board is selected by the Presidents of the Members Clubs Club representatives will continue individually to coordinate and advise the regional Clubs and Registers of the umbrella organization The aim is to integrate new, interested Club members into the existing Club scene and to restrict the formation of new Clubs. Regional Porsche Clubs Umbrella Organization Porsche Classic Clubs Club 1 Club 2 Club 3 Club... Model Register Figure: The ideal Club structure (depending on country-specific legal form, Registers are dealt with in the same way) 3 2

11 Regional Clubs The Porsche Club Organization is currently made up 613 Clubs. The regional Clubs contained in this figure differ from independent Clubs, in that they belong to a national umbrella organization. The focus and organizational form of these regional Clubs can vary. There are: National umbrella organizations with independent subgroups (example: Porsche Club Deutschland) National umbrella organizations with dependent subregions (example: Porsche 356 Registry USA) Register Clubs (Clubs that are exclusively dedicated to an individual series, for example: Porsche 914 Club Holland) Independent regional Clubs with no af filiation to an umbrella organization (example: Porsche Club Francorchamps) Dependent Register (example: Cayenne Register within Porsche Club Deutschland) Central Club Coordination at Porsche AG checks every request to set up or recognize a Porsche Club against the respective market and decides upon the appr opriate organizational form in each individual case. Register Clubs Register Clubs are Clubs that are dedicated solely to one particular type of car. Organizationally, they can be either independent or dependent Clubs (within an umbr ella organization). On the Porsche Classic Club scene, this type of Club is often formed due to historical r easons (example: Porsche 356 Register of South Africa). Essentially, Porsche AG endeavors to avoid fragmenting the Club scene and as such it pr efers to authorize the formation of larger associations and societies (merging of different historical models into Porsche Classic Clubs). The aim of Porsche AG is to integrate the Register into the respective national umbrella organization so that the Clubs can work together as ef ficiently as possible. The formation of Registers is subject to recognition i.e. approval from Porsche AG is always required. Again, Central Club Coordination at Porsche AG checks every request to form or recognize a Register against the respective market. For the current Porsche series such as Boxster or Cayenne, there are no recognized independent Registers. It is recommended that dependent Registers be set up within existing Clubs or that an individual be nominated to organize and run activities and services for these target groups. 3 3

12 Forming a Porsche Club 3 4 Before forming a Porsche Club or initiating the appr opriate steps to form a Club, you must obtain agr eement in principle from Porsche AG Club Coordination. Please do not hold an inaugural meeting or r egister the association until you have discussed with us whether we feel the formation of the Club is recommended, and we have given our approval. Club Coordination will grant the approval in writing subject to the fulfillment of the following pr erequisites and subject to the signing of and compliance with the Porsche Club License and Domain Agreement. Once this preliminary agreement has been presented in writing, you can initiate the steps outlined below to form an of ficial Porsche Club. Due to the many dif ferent international laws, Club Coordination is unable to create standard guidelines for universally valid Club Articles of Association. If you have not already done so, you should therefore seek the advice of a specialist advisor (specialist lawyer, tax advisor, auditor) with regard to the minimum requirements and the tax and legal implications that you should take into account. Irrespective of the legal situations that dif fer from country to country, in terms of the formation of the or ganization and the legal principles of a Porsche Club, the following minimum requirements must be fulfilled: Officially recognized Porsche Clubs can only be set up as legal associations or other comparable legal structures Recognition requires the resolution of official Club Articles of Association that include the following minimum content: Club Members: At the time of joining a Club, all members must own a Porsche vehicle or have permanent access to a Porsche vehicle (company car, lease car, on finance) In order to be recognized, the Club must have at least 30 members who are Porsche owners/drivers The Articles of Association can include provisions for trial membership (e.g. for six months) for individuals who are planning to purchase a Porsche vehicle but do not yet own one In exceptional cases, passive or associate members as well as honorary members without a Porsche vehicle can be permitted, although without active or passive voting rights. It should be noted that only Porsche vehicles are permitted at events and activities. Club Funding and Sponsors The funds required to achieve the goals of the association are generated through member contributions, profits from events, sales of promotional Club items (in accordance with the License Agreement with Porsche AG), contributions fr om sponsors and other donations. Cooperation with sponsors that are in direct competition with Porsche and its partners is not permitted ( see Chapter 11, Porsche Club Sponsoring). Club funds may only be used to achieve the goals of the Club and must not be assigned to individual members, with the exception of expenses for activities carried out within the scope of the purpose of the Club. Purpose of the Club Porsche Clubs and their individual members must not act with the intention of making a pr ofit. The Club/member undertakes not to pursue the following commercial activities in particular: Trading and selling of Porsche vehicles Trading and selling of Porsche (vehicle) accessories Trading and selling of vehicle tuning pr oducts Members are prohibited from using the Club for the purpose of personal gain or commercial advantage. Club Board It is recommended that the Club Board be made up of an odd number of people. It should include at least five members with different roles corresponding to the needs of the Club. For example, it might include: Pr esident, Vice President, Secretary/Chief Executive, Sport Manager, Treasurer/Finance Director. It is also beneficial to include a contact from the overseeing Porsche sales organization on the Club Board ( see Chapter 6, Porsche Club Management) in order to improve the understanding and promotion of mutual interests. The Board members and the President should be replaced at least every three to four years so as to cater for the requests of all members and to ensur e that the honorary posts are not occupied for life. However, it is recommended that not all Board positions be up for election at the same time, in or der to ensure a level of continuity in the Board s activities. The Club Articles of Association should include a passage that excludes certain individuals from joining the Club or from sitting on the Board, for example, members: Who work for another car brand or a company that provides car accessories, or

13 Who are members of the Board in another car brand club, or Who regularly cause a disturbance and pursue personal business dealings Who are employees or owners of competitor companies within the automotive industry (e.g. gray market traders, tuners etc.) As a matter of principle, these people should be turned down as members of the Boar d. The Formation Minutes Formation minutes should be drawn up following the formation meeting. They should at least contain the following information: Place and date of formation Minuted results of the vote The names, addresses and occupations of the members elected to the Board, along with their role within the Porsche Club Signatures of the founder members A draft of the Club Ar ticles of Association A copy of the formation minutes and the Ar ticles of Association must be submitted to Club Coor dination together with the request for Club recognition. To speed up the recognition process, we recommend that you include the License Agreement, already signed by the Club, with the documentation ( see Chapter Recognition as an Authorized Porsche Club: The License and Domain Agreement ). Official Recognition by Porsche AG The next step is to obtain r ecognition of the Club s formation, the Club s name and the Club's logo fr om central Club Coordination. The association only becomes recognized as an official Porsche Club once this approval has been clarified with the appropriate importer or subsidiary. A basic requirement for this is the creation of a CI-compliant Club logo and a website in line with the Corporate Communication Guidelines ( see Chapter 4.5 Porsche Corporate Communication Guidelines Part 11 Porsche Clubs and 5.4 Porsche Corporate Communication Guidelines Part 12 Electronic Media ), as well as an entry in the register of associations (or equivalent overseas r egister). Only Porsche AG can of ficially recognize a Porsche Club. There is no legal entitlement to r ecognition. A certificate of recognition and certification stamp are sent in electronic format as confirmation. However, Porsche AG reserves the right to revoke the recognition at any time, for example if the guidelines ar e not adhered to. Recognition is not transferable and automatically ceases if the Porsche Club no longer exists legally. Along with revocation, all rights and obligations as an official Porsche Club expire. Even the formation of a dependent regional Club or a dependent Register through an existing Porsche Club umbrella organization requires recognition by Porsche AG. Prior to formation, Club Coordination should be informed in writing of the name, proposed regional expansion, number of members and organizational structure. On this basis, Club Coordination decides in agreement with the responsible importer or subsidiary upon the recognition of this regional Club or Register and will inform the Club of its decision in writing Recognition as an Authorized Porsche Club: The License and Domain Agreement Individual Club License and Domain Agreements are issued exclusively by central Porsche Club Coor dination at Porsche AG. This central body agr ees to the signing of this document together with the market-specific Club Coordination body. The License and Domain Agreements are sent in duplicate, along with the of ficial Club formation letter, to the respective Porsche Club to be countersigned. Only once these four original documents have been signed by Porsche Club Coordination will they be signed by Porsche AG. When all the r equirements have been fulfilled and the Club logo and Club website comply with the CI guidelines, the Club will r eceive a version that has been countersigned by Porsche AG, together with a certificate of recognition as an official Porsche Club and a certification stamp in electronic format for use in documentation. When the agreement comes into force, the Club is granted special approval to use the protected Porsche trademarks (in a predefined scope) in accordance with the Corporate Communication Guidelines Part 11 and 12. This agreement defines all the details relating to use of the Porsche Club name and the Porsche Club logo on promotional Club items (merchandising) and can be revoked by Porsche AG at any time. If business stationery, promotional materials and merchandising items are still available, Porsche AG can in individual cases, in consultation with the market-specific Club Coordination body, grant a transition period for implementation of the guidelines and the License Agreement. A sample License Agreement and Domain Agreement is shown below. 3 5

14 Recognition as an Authorized Porsche Club and License Agreement 3 6 between Dr. Ing. h.c. F. Porsche AG Porscheplatz Stuttgart, Germany - hereinafter referred to as Porsche AG - and Porsche Club xy e.v. - hereinafter referred to as Club - Preamble Porsche Club members identify with the Porsche Club philosophy and consider their Club logo as a symbol of selfworth, individuality, and tradition. Approval to use the Porsche Corporate Identity is also a commendation that sets the of ficial Porsche Clubs apart from the unofficial Clubs. Against the backdrop of the growth and expansion of the Porsche Club scene, this is becoming increasingly important. We have tried to develop a balanced Corporate Identity for Clubs which Distinguishes the Clubs from the company, as they are independent. Makes it clear to Porsche customers and the public that it is not a body belonging dir ectly to Porsche AG, but that is an of ficially recognized Club and therefore a member of the Porsche family. Takes into account the Club's historical development, its traditions and its cultural backgr ound. Affords the Club a cer tain degree of freedom to allow it to be individual. 1 Approval from Porsche AG to Use the Club Logo 1. Porsche AG approves the use of the Club name Porsche Club xy and its combination with the Porsche crest to form the Club logo. This approval applies exclusively to this Club logo. The Club is not permitted to use other Porsche AG brands such as Carrera, Boxster, Targa, Cayenne etc. 2. The Club is also permitted to have an Internet pr esence under the domain name "Porsche-Club-xy plus national top-level domain." 3. The Club is also permitted to have an Internet pr esence under the domain name Porsche-Club-xy plus national toplevel domain. The Club may only use the Club logo in the combinations, forms, and colors outlined in the Corporate Communication Guidelines Part 11 and Part 12. The Club is not authorized to use Porsche brands or the Porsche crest in isolation or in modifications to the Club logo. 4. The Club is not authorized to pr otect the Club logo as its own trademark. 2 Scope of Use of the Club Logo 1. The Club is authorized to use the Club logo for its non-pr ofit making statutory activities, e.g. on headed paper, in publications, on labels.

15 The Club is also permitted to sell to Club members, for the purpose of self-funding, in par ticular of Club events and Club magazines, the following goods branded with the Club logo: 3 7 Textile clothing, textile caps, hats, pins, labels, badges, stickers, license plate holders, key rings, costume jewelry, umbrellas, fabric and nylon bags, and backpacks. Additional articles may only be branded with the Club logo after prior appr oval by Porsche AG and under no cir cumstances may any of the following goods be sold: Glasses and field glasses, watches, leather goods of any kind, golf and tennis items, writing implements and desk accessories of any kind, smoking items of any kind, games of any kind, knives, and shaving equipment. 2. The above-mentioned goods branded with the Club logo may only be of fered predominantly to Club members and under no circumstances must they be sold on the Internet unless this is via a passwor d-protected area that is only accessible to Club members. 3. The Club must submit the above-mentioned items branded with the Club logo to the national Porsche r epresentative (or importer, if applicable) for approval. The importer must consult with Porsche AG befor e refusing to approve the sale of the goods branded with the Club logo. 3 Club Autonomy 1. Each time the Club logo is used, the Club must avoid giving the impr ession that it is a legal r epresentative of Porsche AG or that Porsche AG bears responsibility as a co-promoter or sponsor of an event. 2. The Club is required to become a member of an umbr ella organization (locally responsible, if applicable) that is recognized by Porsche AG. 4 Formation of New Clubs/Sub-Licenses 1. The Club is not permitted to issue sub-licenses for use of the Club logo to thir d parties. 2. The Club shall voluntarily inform Porsche AG of any trade infringements, par ticularly by third parties, in order that Porsche AG can take appropriate action. 5 Termination of Recognition and License 1. Porsche can at any time revoke the free license governing use of the Club logo. This r evocation must be made in writing. Important reasons for revocation include violations of the Corporate Communication Guidelines Par t 11 and Part 12, as well as the sale of goods branded with the Club logo that ar e not included within the permitted framework outlined under 2 point Upon revocation, the Club loses the right to continue to use the Club name and Club logo, subject to the agr eement of a reasonable expiry period.

16 6 Recognition as an Authorized Club By signing this contract, Porsche AG recognizes the contract partner as an officially recognized Porsche Club and must send the certificate of recognition along with this countersigned contract. 2. The Club is authorized to make r eference to this recognition. 7 Applicable Law Should any disputes arise on the basis of this agr eement, it is agreed that they should fall under the jurisdiction of the Provincial Court of Stuttgart. German law shall apply. Porsche Club xy e.v. Mr. Sample President Place / Date Dr. Ing. h.c. F. Porsche Aktiengesellschaft Andreas Henke Head of Marketing Services Place / Date Sandra Mayr Team Manager Porsche Club Coordination Place / Date

17 3 9 Agreement for Registration of Domains by Officially Recognized Porsche Clubs Porsche Club xy e.v. is authorized to register the domain name Porsche-Club-xy.de on the Internet for Porsche Club xy e.v. and to operate its own website under this domain name. The website must be designed in line with the specifications defined by Porsche AG. Upon r equest, the domain name shall be transferr ed to Porsche AG or to a thir d party specified by Porsche AG, or deactivated immediately if the of ficial recognition of the Porsche Club is r evoked. Porsche Club xy e.v. Mr. Sample President Place / Date Dr. Ing. h.c. F. Porsche Aktiengesellschaft Andreas Henke Head of Marketing Services Place / Date Sandra Mayr Team Manager Porsche Club Coordination Place / Date

18 General Guidelines for Managing a Porsche Club Officially recognized Porsche Clubs play an important role as ambassadors of the Porsche brand and as such have a responsibility to represent the brand appropriately within the public domain. Porsche Clubs see themselves as par tners of the Porsche Organization, but also attach considerable value to their own independence. They work closely with Porsche AG, local of ficial Porsche dealers and the umbrella organization for their country (Porsche subsidiary or importer). Porsche Clubs should comply with the Porsche AG Corporate Identity in terms of their self-conception, behavior and representation at Club events ( Chapter 4.5 Porsche Corporate Communication Guidelines ). The Club is not authorized to use the Porsche AG brand or the Porsche cr est in isolation or in modifications to the Club logo. For Club activities and publications, the name Porsche must be used exclusively in conjunction with the word Club. The aim is for all Porsche Clubs to sign the License Agreement and for this to be consider ed binding for both parties. Porsche Clubs are not authorized to issue sub-licenses to third parties for use of the Club logo, unless these third parties are its Regions and Registers recognized by Porsche AG. Porsche Clubs should be open to r eceiving new members and run active membership campaigns within reasonable limits in cooperation with Porsche AG and its sales partners. Porsche Clubs are not authorized to protect the Club logo as their own trademark. When registering and designing the Club website, Porsche Clubs must adhere to the Porsche AG guidelines ( Chapter 5.4 Porsche Corporate Communication Guidelines Electronic Media ). A Club is permitted to register its own web domain and run its own website under this domain name, once a Domain Agreement has been signed with Porsche AG. Without this agreement, Porsche Clubs are not authorized to use the Porsche name, brand or cr est on the Internet in conjunction with the Club s name or any other brands registered by Porsche. Club life at Porsche Clubs should involve cooperating in a democratic and friendly manner with other Clubs associated with the brand. Porsche Clubs should endeavor to jointly r epresent Porsche AG and its sales par tners at trade shows, exhibitions, and events. At their own events (in par ticular motor sport events), Porsche Clubs assume sole responsibility for safetyrelated matters and should make this clear to the public and participants. For the purposes of self-funding, Porsche Clubs ar e permitted to sell the following items, branded with the Club's logo, to Club members: textile clothing, textile caps, hats, pins, tags, badges, stickers, license plate holders, key rings, costume jewelry, umbrellas, fabric and nylon bags, and backpacks. Additional articles may only be branded with the Club logo after prior approval by Porsche AG and under no circumstances may any of the following goods be sold: glasses and field glasses, watches, leather goods of any kind, golf and tennis items, writing implements and desk accessories of any kind, smoking items of any kind, games of any kind, knives, or shaving equipment. In line with the Corporate Communication Guidelines Par t 11, the Porsche crest must not be embroidered. Therefore, when imaging the Porsche Club logo, it is recommended that logos be printed. The above-mentioned goods branded with the Club logo may only be offered to Club members, and under no circumstances must they be sold on the Internet unless this is via a password-protected area that is only accessible to Club members. Porsche Clubs must submit the above-mentioned items branded with the Club logo to the national Porsche representative (subsidiary or importer) for approval prior to the star t of production. The importer must consult with Porsche AG befor e agreeing to or rejecting the sale of the goods branded with the Club logo (License Agreement).

19 3.3.4 Dealing with Unauthorized Clubs 3 11 Throughout the world, there are also various unauthorized Porsche Clubs. These are privately organized groups and organizations that have not entered into a contractual partnership with Porsche AG and are not permitted to use the Porsche trademarks. In principle, Porsche AG is delighted about each and every Porsche enthusiast! However, the company must take appropriate action if the Porsche name and Porsche brand are used without its permission or in a negative way. Not only do Porsche AG and Porsche Club Coor dination distance themselves from these unofficial Clubs, they also refuse to offer them any conceptual, organizational, or financial support. Only officially recognized Porsche Clubs are able to enjoy these privileges. As an official Porsche Club, it is in your own inter ests: To observe any violation of the pr otected Porsche trademarks by unofficial Clubs and to inform central Porsche Club Coordination of this To try and integrate the group into your existing Club scene Should your mediation attempts fail, please inform Porsche Club Coordination so that the necessary action can be taken.

20 4. The Porsche Club Logo 4.1 Use of the Porsche Name and Porsche Crest by Officially Recognized Porsche Clubs 4 1 The legendary Porsche brand is based on a successful past that stretches over many decades and is symbolized by the Porsche lettering and the Porsche crest. All generations of Porsche drivers and enthusiasts identify with these elements of the brand. The Porsche brand, with its roots in the history of the company and its evolved self-awareness, stands for tradition as well as innovation, quality, and fascination. This combination of reputation and commitment requires that Clubs also use the Porsche name and the brand elements of Porsche AG (trademark registered Porsche lettering and Porsche crest as well as model designations Boxster, 911, Targa, Carrera, Cayenne etc.) appropriately and systematically. To be ambassadors of a brand requires identification in terms of both behavior and visual image. Therefore, it is important that the Club's representation is aligned with the Corporate Identity of the Porsche company. For this reason, Porsche has defined standards that fulfill the brand requirements, with the aim of aligning all the content and r epresentation for Porsche Clubs and Porsche AG. Indeed, it is the diversity of the Clubs which characterizes the Porsche Club world. The proverbial individuality that is traditionally associated with Porsche owners should be ensured regardless of all the rules and standards. For this reason, we provide you with a visual image for Porsche Clubs, which: Retains the Club s individual character Makes it clear to Porsche customers and the public that yours is an of ficially recognized Club and a member of the Porsche family, albeit not a body belonging directly to Porsche AG Takes into account the Club s historical development, traditions and cultural background Affords the Club a cer tain degree of freedom to allow it to be individual You can find more detailed information on designing or redesigning a Club Logo in sections 4.2 The Porsche Club Logo, 4.3 Designing a Porsche Club Logo, and 4.5 Porsche Corporate Communication Guidelines for Porsche Clubs. However, if nothing else, the approval to use the Porsche Corporate Identity is what dif ferentiates the official Porsche Clubs from unofficial Clubs. This is becoming more and more important against the backdrop of increasing growth and the expansion of the Club scene. Porsche allows the Clubs to use the brand elements of Porsche AG the Porsche lettering, the Porsche crest, and other brand elements in conjunction with the Club s name and logo, thereby making it recognizable as a part of the worldwide Porsche family. In return, the Clubs must align their visual representation with the Corporate Identity of the Porsche brand. Porsche AG and Club Coordination have been mindful of the fact that a standar d identity in the sense of a mutual Corporate Identity does not automatically lead to uniformity with r egard to the Clubs.

21 4.2 The Porsche Club Logo As explained previously, official Porsche Clubs and their visual image are evidence of the close sense of unity with the Porsche company and their af filiation with the worldwide Porsche community. The Porsche Club Logo is a status symbol, a seal of quality for the official recognition by the Porsche company, and as such it embodies excellence. An official CI-compliant Club Logo for a r ecognized Club always consists of three parts: The Porsche crest to the left The red bar with the Club s name centered The individual Club Logo to the right The Individual Club Logo Should be consistent with the image of the Porsche brand and should not include any elements that play the logo down such as car toons or confusing symbols Should be neither too basic nor too detailed, as the logo must be clearly recognizable in small formats such as on business cards The outline and profile should clearly distinguish themselves from the shield of the Porsche cr est. A 1:1 transfer including shading is neither permitted by the CI guidelines nor does it suppor t the individual character of the Club Logo The Club Logo always appears together with the Porsche crest, the Club name, and the r ed bar. Exceptional cases include stickers or badges for events or combinations with event logos When using on textiles, our experience has shown that it is usually better to print the Club Logo rather than embroider it. As you are not permitted to embroider the Porsche crest ( see Corporate Communication Guidelines Part 8.2), it is recommended that you also print the Club Logo. The individual elements should take the following criteria into account: The Club Logo should not be wider than the Porsche crest Font above and below the red line: Porsche Franklin Gothic Condensed; the font below the line can be set spaced if necessary. Font within the Club Logo: News Gothic Regular You are not permitted to use any original Porsche lettering (Porsche lettering or lettering fr om individual model series) The Porsche crest must always sit on a light back - ground (CI-compliant is white, light gray, and silver) Words must not be written purely in upper case (suf fix notation, capital letters) 4.3 Designing Your Porsche Club Logo The following chapters include examples to assist you with designing your Club Logo as well as examples fr om the Porsche Corporate Communication Guidelines for Porsche Clubs. These include a detailed description of how the Porsche brand and the Porsche cr est can be used for your Club s activities. You can adopt one of the following appr oaches when designing a new Club logo or modifying your existing Club logo: 1. On the basis of the Porsche Corporate Communication Guidelines Part 11 from Club Coordination, as well as individual input fr om your Club (e.g. current Club Logo, city coat of arms, town or regional emblem, national colors, national flag, silhouettes of cars or other elements that you wish to include in the future logo), you develop a logo your - self in conjunction with an agency of your choice. Before you use the new Club Logo on your Club materials, Porsche Club Coordination must first check that the final logo is CI-compliant and approve it. With this option, your Club bears the costs for developing the logo. 2. You send your Club s individual input (e.g. current Club Logo, city coat of arms, town or r egional emblem, national colors, national flag, silhouettes of cars or other elements that you wish to include in the future logo) to Club Coordination either in paper format or on data storage media and/or by . W e develop different conceptual designs for your Club Logo fr ee of charge. We send these to you for selection and, based on any possible changes you may wish to make, create the final version of your Club Logo. The personal Club Logo that you decide upon will be sent to you on CD-ROM by Club Coor dination at no charge. The CD contains the Club Logo in four-color and single-color formats. You can then forward these to your printer, for example, to prepare your stationery. If you wish to benefit fr om this service, please use the order form at the end of this chapter. 4 2