Porsche Club Handbook

Transcription

1 Porsche Club Handbook

2 Content 1. Prefaces 1.1 Preface by Klaus Berning, Sales and Marketing Boar d, Dr. Ing. h.c. F. Porsche AG, Germany 1.2 Preface by Porsche Club Coordination The Porsche Club Handbook 2.1 The Porsche Club Handbook 2.2 Using the Digital Handbook 3. Guidelines for Forming and Managing a Porsche Club 3.1 The Official Porsche Club 3.2 Porsche Club Organization Structure Forming a Porsche Club Recognition as an Authorized Porsche Club: License Agr eement and Domain Agreement General Guidelines for Managing a Porsche Club Dealing with Unauthorized Clubs 4. The Porsche Club Logo 4.1 Use of the Porsche Name and Porsche Cr est by Officially Recognized Clubs 4.2 The Porsche Club Logo 4.3 Designing a Porsche Club Logo 4.4 Examples of Porsche Club Logos 4.5 Porsche Corporate Communication Guidelines Par t 11 for Porsche Clubs 5. The Porsche Club Website 5.1 Recognition of an Official Club Website: The Domain Agreement 5.2 The Content Management System (CMS) 5.3 Programming and Hosting 5.4 Porsche Corporate Communication Guidelines Par t 12.1 Electronic Media for Porsche Clubs 6. Porsche Club Management 6.1 Club Management 6.2 Cooperation Between Porsche Clubs and Porsche Dealers 6.3 The Written Cooperation Agreement (Letter of Intent) 6.4 Maintaining Membership Levels and Acquiring New Members 6.5 Porsche Club Public Relations 6.6 Activities for Junior Members of Porsche Clubs 7. Coordination of Porsche Clubs by Porsche AG 7.1 Central Porsche Club Coordination 7.2 Responsibilities and Goals of Club Coordination 7.3 Contacts at Porsche Club Coordination 7.4 Coordination of Porsche Clubs by Porsche Sales Par tners 8. Services Offered to Porsche Clubs by Porsche AG 8.1 Porsche Club Coordination Website 8.2 Porsche Club Brochure 8.3 Porsche Club News 8.4 Porsche Club Factory and Museum V isits 8.5 Porsche Accessory Brands 8.6 Porsche Classic 8.7 Factory Collection in Zuffenhausen 8.8 Porsche Exclusive & Tequipment Porsche Exclusive and Tequipment Advisory Service in Zuf fenhausen and Leipzig 8.9 Porsche Sport Driving School 8.10 Porsche Travel Club

3 Porsche Club Events 9.1 Organization of Porsche Club Events The Outdoor Event Kit The Porsche Club Kit 9.3 Decorative and Supporting Materials for Porsche Club Events 10. Porsche Club Sport and Porsche Sports Cup (PSC) 10.1 Specific Details to be Observed when Or ganizing Club Sport Events 10.2 The Porsche Spor ts Cup 10.3 Porsche Spor ts Cup Events 10.4 Formation of an International Porsche Club Spor t Race Series 11. Porsche Club Sponsoring 11.1 Selecting Club Par tners and Sponsors 11.2 Guidelines for Acquiring Sponsors Thr ough Porsche Clubs 11.3 Porsche Corporate Communication Guidelines Par t 8.2 Porsche Club Sponsoring 12. Addresses Worldwide 12.1 Addresses of Porsche Clubs Worldwide 12.2 Addresses of Sales Partners Worldwide

4 1. Prefaces 1.1 Preface by Klaus Berning, Sales and Marketing Board as such it embodies excellence. The close par tnership between Dr. Ing. h.c. F. Porsche AG, Germany and the Porsche Clubs is not only evident thr ough the extraordinary mutual empathy, but also in the jointly managed Club activities. 1 1 To keep the well-established notion of the Porsche Clubs alive, and to support their fundamental ongoing expansion, we must work together in developing the Club Organization. Our aim is not to achieve gr owth at any price, but rather to achieve qualitative expansion with a consistent focus. Dear Madams, Dear Sirs, Dear Porsche Club Members and Porsche Sales Par tners, A successful idea has been made reality. Back in 1952, a small circle of friends in Germany set up the first ever Porsche Club. Since then, more than 613 Porsche Clubs in over 60 countries with around 120,000 members have adopted and expanded this idea. The Porsche Club Organization is now one of the largest and most wellestablished organizations in the whole world. Our Club Organization is the envy of many companies, particularly since our Porsche Club members ar e Porsche customers who themselves are extremely proactive in promoting the brand. It is of inestimable value to Porsche AG to know that there are thousands of loyal brand ambassadors who, as has been pr oven spectacularly in the past, remain true to the Porsche brand even during times of crisis. Through their representation, events and publications, Porsche Clubs make a significant contribution towar ds the success and image of the Porsche brand. However, with the decision to form or manage an of ficial Club also comes the responsibility of representing one of the most valuable brands in the world. A goal that we will only be able to r each through collaborative activities and closely aligned actions. An impor tant aspect of our Porsche Club Coordination s work is therefore to steer the par ties on both sides towards the creation of a true par tnership and to act accordingly as advocates. We would like to offer our support and work closely together with you with a view to harmonizing your voluntary Club work with the increasing requirements surrounding events and publications, and thereby ensuring the independence of your Porsche Club. One of the keys to achieving this is the curr ent Porsche Club Handbook, which provides you with practical assistance, contacts and information on our range of services to support your activities and events, and which will undoubtedly soon become a trusted friend and helper. On behalf of Porsche AG, I would like to thank you for your support and unwavering commitment, and wish you every success and enjoyment in all your Porsche Club activities. First and foremost, a Porsche Club is an institution which enables its members, who are groups of like-minded people, to experience unique events and magical moments all centered around the Porsche product. Porsche Clubs are ambassadors of the Porsche brand and thr ough their actions and behavior should represent the close sense of unity between the Clubs and the Porsche company. The fact that they carry the Porsche logo is a symbol that they are part of the Porsche family. This is why Porsche AG has cr eated the Porsche Club logo and the supporting Corporate Communication Guidelines for Porsche Clubs. The Porsche Club logo is a status symbol, a seal of quality for the r ecognition and the close sense of unity with the Porsche company, and Klaus Berning Sales and Marketing Board Dr. Ing. h.c. F. Porsche AG, Germany

5 1.2 Preface by Porsche Club Coordination The global Porsche Club Coordination team Sandra Mayr, Alexander E. Klein, Paul Gregor, Mathias Menner and Claudia Schäffner (from left) 1 2 Dear Porsche Club Members, Dear Porsche Club Sales Par tners, We are delighted to send you the latest version of the Porsche Club Handbook developed by central Porsche Club Coordination in Stuttgart. This is a revised version that now also includes a number of new topics. The Club Handbook is a comprehensive and detailed compendium covering all matters relating to forming a Club and Club activities, as well as the tasks and r esponsibilities of Club Coordination. It also provides information on relevant issues and opportunities for integrating Clubs into the Porsche sales organization and dealer activities. Since 1976, central Club Coordination in Stuttgart has acted as the interface between the Porsche Clubs and Porsche AG, the subsidiaries and the impor ters. In its role as intermediary, it represents the interests of the Porsche Clubs in the company as well as the inter ests of Porsche AG and its sales par tners in the Clubs. Its tasks include coordinating all the Porsche Clubs and their members, supporting all parties in working successfully together, facilitating contact within the company and assisting with organizational issues. However, the support offered by Club Coordination begins much earlier on, during a Club s formation stage. We are therefore making this Handbook available as a star t-up aid for newly founded Clubs, though it should also pr ovide assistance to existing Clubs. It is intended to serve as a guide for Club managers on forming and managing an of ficial Porsche Club. This Handbook should ther efore act as a practical guide for all the impor tant issues relating to a Porsche Club, from designing printed materials or a website through to organizational support for Club activities. For Porsche AG and the Porsche brand, Porsche Clubs all over the world represent an important community of enthusiasts, who, through their collaborative commitment over many years have made a significant contribution towar ds the increasing success of the Porsche brand. Porsche AG therefore attaches great value to close cooperation with the Porsche Clubs. This Handbook also serves as a source of support for the Porsche subsidiaries, impor ters and dealers worldwide in terms of optimizing their cooperation with the Porsche Clubs. The Porsche dealers and the international sales team, with its national Club managers, play a significant r ole in this mutual trust between Porsche and the Clubs, par ticularly in large markets. Due to their pr oximity alone, they are best situated to maintain close relationships with the national and regional Clubs and to look after their inter ests. Club Coordination is happy to of fer advice and support to both the Clubs and the Porsche sales or ganization on joint Club activities. This Handbook includes some content that you will alr eady be familiar with, in addition to new material. This issue now includes topics such as the legal position with r egard to unofficial Clubs as well as the new Outdoor Event Kit. Chapter 10 Porsche Sports Cup and the internationalization of this Porsche race series ar e a particular focal point. Chapter 11 Porsche Club Sponsoring includes useful information on acquiring and dealing with sponsors. The Club Handbook is now available in PDF format for the first time and can be downloaded fr om the Porsche Club website. You therefore have access at all times to the latest information as well as versions of the Handbook, which enables us to make regular amendments. We hope that this Handbook will suppor t you, our valued Club members, and we would like to thank you for your commitment both towards your Club and towards our mutually cultivated passion. We look forward to meeting you at one of the many Club events ar ound the world and to working together with you. Please always feel free to contact us! Your global Porsche Club Coordination team

6 Your Porsche Club Coordination at Porsche AG: 1 3 Dr. Ing. h.c. F. Porsche Aktiengesellschaft Club Coordination Department (VM.30) Porschestraße Ludwigsburg Germany Sandra Mayr Team Manager Tel.: +49 (0) [email protected] Paul Gregor USA, Canada, Australia, New Zealand, Russia Tel.: +49 (0) [email protected] Claudia Schäffner Europe, Middle East & South Africa Tel.: +49 (0) [email protected] Mathias Menner Latin America, Asia Pacific, China, Japan Factory visits Tel.: +49 (0) [email protected] Alexander E. Klein Classic Clubs worlwide Porsche Club News Tel.: +49 (0) [email protected] Fax: Club Coordination: +49 (0) Website: Visit us online at >Country selection >Motorsport and Events >Porsche Clubs Figures: Porsche AG Composition and Design: Büro Linientreu, Stuttgart

7 2. The Porsche Club Handbook 2.1 The Porsche Club Handbook 2 1 This Handbook is available as a star t-up aid for newly founded Clubs and a guide for existing Clubs. It is a practical guide for all impor tant issues relating to your Porsche Club, from designing printed materials or a website through to organizational support for Club activities and Club events. It also provides direction on legal matters and serves as a compendium for the legal position between the Clubs and Porsche AG (see License and Domain Agr eement). In addition, it provides information on the tasks and responsibilities of Club Coordination as well as cooperation opportunities with Porsche sales companies and Porsche dealers. Porsche Club Coordination's aim is to optimize and strengthen the close cooperation between the Clubs and the global Porsche sales organization. This Handbook therefore also serves as a guide for Porsche subsidiaries, importers, and dealers in terms of pr omoting successful collaboration with the Porsche Clubs. It pr ovides support in setting up new Club coordination points and serves as a guide for establishing a common focus for Club events. It is a competent reference guide for issues relating to integrating Club work into sales activities. Porsche AG Club Coordination provides the Clubs with advice and practical support to help them successfully carry out Club work. This par tnership between Porsche AG and the Clubs is based upon mutually concluded agr eements. This Handbook includes all the License and Domain Agreements between Porsche AG and the Porsche Clubs. Through these binding agreements, the Club, together with its members, is able to become a trusted par tner of Porsche AG and to obtain cer tain brand usage rights. All the advice and guidance presented in this Handbook is based on experience values gathered over many years of collaboration with the Clubs and the corr esponding markets. As the interests and needs of the Clubs ar e as varied as Club life itself is, many of the topics included in this Handbook can only apply to a limited extent to each individual Club. We therefore consider the proposals outlined in this Club Handbook to be guiding principles that we recommend you implement. The first edition of the Porsche Club Handbook was issued in November 1997 in German and English. Since then, the number of Clubs has more than doubled and the Club scene has seen a widespread development in its fields of activity. Club life is, first and for emost, a communal way of life that is both voluntary and honorary, and is increasingly becoming a "professional" leisure time market. It is therefore all the more important to internationalize Club activities around the world and to maintain these at a high level. Wherever you see the hand symbol, this directs you to further information on the relevant topic in another chapter (e.g. Passwords, Chapter 8) or it points to a link on the Porsche Club Coordination website.

8 2.2 Using the Digital Handbook 2 2 For the first time since its appearance, the Club Handbook is available exclusively in digital format. This is so that we can ensure that the data, information and addresses are kept up to date in futur e. You can now also download the individual chapters from within the Handbook at any time from the Club Coordination website. Our website also includes all the application and order forms (Passwords, Chapter 8). Due to frequent address changes, the final three chapters of this Handbook ( Porsche Club Addresses, Racecourse Addresses, and Addresses of Dealers and Importers ) have now been summarized in the current Chapter 12 and they no longer include detailed information. You can find the Club addresses online on our website: > Country selection > Motorsport and Events > Porsche Clubs > Porsche Club Addresses or Porsche Dealer Addresses. We are now able to revise the addresses on our website at any time. The Club website also includes some additional functions that we are unable to offer in a printed version of the Handbook. The online addr ess directory includes a search function, enabling you to look up indivi - dual addresses and contacts, as well as cr eate entire distribution lists: > Country selection > Motorsport and Events > Porsche Clubs > Porsche Club Addresses or Porsche Dealer Addresses > Search function. Ongoing updates to the Handbook will be sent by and PDF in future. Therefore, you do not need to look for the relevant revised section, as Porsche Club Coordination will ensure that your Handbook is always up-to-date, enable you to regularly access the corresponding chapter and also make this available in the Exclusive for Club Members area of the Porsche website. Our most recent Club survey revealed that many Clubs would like at least a second copy of the Handbook, so that both the President and the Chief Executive can have access to a copy. However, thanks to the PDF version of the Handbook this is now possible, and you can print out or the relevant chapter(s) at any time. If you have any suggestions on how we can impr ove the Handbook, please send these via to the Porsche Club Coordination address: [email protected] We would be delighted to hear your suggestions and any additional input that you wish to give to impr ove or develop this Handbook. In the future, you can therefore ensure that all the Board members or the organizers of your Club's activities have access to up-to-date information. You can also easily send the lists from the Internet via .

9 3. Guidelines for Forming and Managing a Porsche Club 3.1 The Official Porsche Club A Porsche Club is a community of Porsche enthusiasts who wish to share their experiences and passion for the brand with like-minded people. They are autonomous and independent associations (overseas Clubs adopt the appropriate respective legal form) and are organized collaboratively by members on a voluntary basis. Each Porsche Club offers its members an individual range of services, from trips, commercial events and motor spor t events through to the Concours d Elégance. The first Porsche Club was set up in 1952, two years after the delivery of the first Porsche car in Germany. Seven Porsche customers joined forces and created the Porsche Club Westfalen, which is still going strong today. In 1955, the first international Porsche Club was set up the Porsche Club of America which is now the largest Porsche Club in the world. The Porsche Club scene currently comprises 613 Clubs with around 120,000 members in over 60 countries. It is not only one of the most well-established brand club scenes, but due to its form and size, it is also one of a kind within the automotive industry. The Porsche Clubs make an impor tant contribution towards the corporate goals of Porsche AG thanks to their empathy and loyalty to the brand. Thr ough their events, personal dedication and Club publications, they credibly and attractively communicate brand awareness to the public, thereby contributing significantly towards the positive image of the Porsche brand. Porsche AG has thus set itself the objective of of fering recognized Porsche Clubs greater benefits and further enhancing their status as official Porsche Clubs. On the other hand, neither Porsche AG nor its sales par t- ners offer support to unrecognized Porsche Clubs. Furthermore, these Clubs do not have the right to use protected Porsche trademarks in any form. Porsche AG will take legal action against any infringement, in or der to protect recognized Clubs and strengthen the official Porsche Club world. 3.2 Porsche Club Organization Structure As mentioned previously, central Porsche Club Coordination at Porsche AG is extremely interested in working closely and intensively with the Clubs. The common goal is to coordinate and structure the worldwide Club Organization whilst guaranteeing the Clubs their own individual character. The Porsche Clubs are credible ambassadors of the Porsche brand thanks to their individualism and proactive approach. Porsche AG looks upon the Clubs as recognized and equal partners in a fair relationship from which both parties can benefit. In the last few years, the Porsche Club scene has gr own quickly but also with a lack of structur e in parts. Clubs have emerged around the world in varying sizes and various manifestations; some of these do not have a uniform structure and have overlapping target groups. Official Recognition Porsche AG supports the activities of the Porsche Clubs through central Club Coordination, which coordinates and consolidates the activities of the Clubs worldwide, helps the Clubs to develop a distinctive pr ofile compared with other independent fan communities in their market, and prevents widespread fragmentation in the respective market. Porsche AG also keeps the Clubs abr east of its activities first hand and allows the Clubs to par ticipate in strengthening and enhancing the per formance potential of the Porsche brand. The Agreements In conjunction with the Clubs, Porsche Club Coor dination has developed a set of international guidelines that apply to all recognized Porsche Clubs with regard to collaboration with Porsche AG. These have been developed on the basis of written agreements between Porsche AG and each individual Porsche Club or umbrella organization, which outline the rights and obligations of both par ties. On the Porsche AG side, this contractual agreement focuses upon correct medium to long-term usage of brand rights, intensive coordination of the individual Clubs, consistent representation of the Clubs at events and in the media, as well as impr oved communication with customer groups. The Club benefits from official recognition through its entitlement to use the Porsche trademarks and the support it receives from Porsche AG in the implementation of its activities. The content of the agreements can be summarized as follows: Recognition by Porsche AG as an authorized Porsche Club 3 1

10 Authorization from Porsche AG to use the name Porsche Club in the Club logo and on the respective Porsche Club website The general conditions relating to use of the of ficial Club logo and a website Guidance on designing the website in accor dance with the Corporate Identity (CI) guidelines of Porsche AG Confirmation of the Club s legal independence The provisions for recognition and dissolution of the Porsche Club by Porsche AG The Structure of the International Club Organization In the past, the worldwide Club scene was becoming so complex due to the constant formation of new Clubs in existing and new markets, that some of the structur es were confusing to Porsche AG, the Clubs themselves and also interested Porsche customers. In order to enable better coordination of this positive development, Porsche AG will in future: in new markets, only recognize one official Porsche Club, i.e. an umbrella organization that can create dependent Regions and Registers as required and with the authorization of Porsche AG in existing markets with an of ficial recognized and well-performing Porsche Club, restrict the formation of further independent Porsche Clubs; instead it will encourage integration into the existing structure and the creation of sub-regions. in existing markets with several recognized official Porsche Clubs, instigate the formation of an umbrella organization, provided that this has not already been set up. All regional Porsche Clubs and Registers should endeavor to become members of this umbrella organization. The Umbrella Organization On the basis of its experience of the Club structur e, Porsche Club Coordination has defined strategic and operational measures to enable this structure to be implemented in the respective markets: The umbrella organization is the official contact for Porsche AG and its sales par tners The national umbrella organization takes on the role of coordinator for all its af filiated Clubs, and its entire Board is selected by the Presidents of the Members Clubs Club representatives will continue individually to coordinate and advise the regional Clubs and Registers of the umbrella organization The aim is to integrate new, interested Club members into the existing Club scene and to restrict the formation of new Clubs. Regional Porsche Clubs Umbrella Organization Porsche Classic Clubs Club 1 Club 2 Club 3 Club... Model Register Figure: The ideal Club structure (depending on country-specific legal form, Registers are dealt with in the same way) 3 2

11 Regional Clubs The Porsche Club Organization is currently made up 613 Clubs. The regional Clubs contained in this figure differ from independent Clubs, in that they belong to a national umbrella organization. The focus and organizational form of these regional Clubs can vary. There are: National umbrella organizations with independent subgroups (example: Porsche Club Deutschland) National umbrella organizations with dependent subregions (example: Porsche 356 Registry USA) Register Clubs (Clubs that are exclusively dedicated to an individual series, for example: Porsche 914 Club Holland) Independent regional Clubs with no af filiation to an umbrella organization (example: Porsche Club Francorchamps) Dependent Register (example: Cayenne Register within Porsche Club Deutschland) Central Club Coordination at Porsche AG checks every request to set up or recognize a Porsche Club against the respective market and decides upon the appr opriate organizational form in each individual case. Register Clubs Register Clubs are Clubs that are dedicated solely to one particular type of car. Organizationally, they can be either independent or dependent Clubs (within an umbr ella organization). On the Porsche Classic Club scene, this type of Club is often formed due to historical r easons (example: Porsche 356 Register of South Africa). Essentially, Porsche AG endeavors to avoid fragmenting the Club scene and as such it pr efers to authorize the formation of larger associations and societies (merging of different historical models into Porsche Classic Clubs). The aim of Porsche AG is to integrate the Register into the respective national umbrella organization so that the Clubs can work together as ef ficiently as possible. The formation of Registers is subject to recognition i.e. approval from Porsche AG is always required. Again, Central Club Coordination at Porsche AG checks every request to form or recognize a Register against the respective market. For the current Porsche series such as Boxster or Cayenne, there are no recognized independent Registers. It is recommended that dependent Registers be set up within existing Clubs or that an individual be nominated to organize and run activities and services for these target groups. 3 3

12 Forming a Porsche Club 3 4 Before forming a Porsche Club or initiating the appr opriate steps to form a Club, you must obtain agr eement in principle from Porsche AG Club Coordination. Please do not hold an inaugural meeting or r egister the association until you have discussed with us whether we feel the formation of the Club is recommended, and we have given our approval. Club Coordination will grant the approval in writing subject to the fulfillment of the following pr erequisites and subject to the signing of and compliance with the Porsche Club License and Domain Agreement. Once this preliminary agreement has been presented in writing, you can initiate the steps outlined below to form an of ficial Porsche Club. Due to the many dif ferent international laws, Club Coordination is unable to create standard guidelines for universally valid Club Articles of Association. If you have not already done so, you should therefore seek the advice of a specialist advisor (specialist lawyer, tax advisor, auditor) with regard to the minimum requirements and the tax and legal implications that you should take into account. Irrespective of the legal situations that dif fer from country to country, in terms of the formation of the or ganization and the legal principles of a Porsche Club, the following minimum requirements must be fulfilled: Officially recognized Porsche Clubs can only be set up as legal associations or other comparable legal structures Recognition requires the resolution of official Club Articles of Association that include the following minimum content: Club Members: At the time of joining a Club, all members must own a Porsche vehicle or have permanent access to a Porsche vehicle (company car, lease car, on finance) In order to be recognized, the Club must have at least 30 members who are Porsche owners/drivers The Articles of Association can include provisions for trial membership (e.g. for six months) for individuals who are planning to purchase a Porsche vehicle but do not yet own one In exceptional cases, passive or associate members as well as honorary members without a Porsche vehicle can be permitted, although without active or passive voting rights. It should be noted that only Porsche vehicles are permitted at events and activities. Club Funding and Sponsors The funds required to achieve the goals of the association are generated through member contributions, profits from events, sales of promotional Club items (in accordance with the License Agreement with Porsche AG), contributions fr om sponsors and other donations. Cooperation with sponsors that are in direct competition with Porsche and its partners is not permitted ( see Chapter 11, Porsche Club Sponsoring). Club funds may only be used to achieve the goals of the Club and must not be assigned to individual members, with the exception of expenses for activities carried out within the scope of the purpose of the Club. Purpose of the Club Porsche Clubs and their individual members must not act with the intention of making a pr ofit. The Club/member undertakes not to pursue the following commercial activities in particular: Trading and selling of Porsche vehicles Trading and selling of Porsche (vehicle) accessories Trading and selling of vehicle tuning pr oducts Members are prohibited from using the Club for the purpose of personal gain or commercial advantage. Club Board It is recommended that the Club Board be made up of an odd number of people. It should include at least five members with different roles corresponding to the needs of the Club. For example, it might include: Pr esident, Vice President, Secretary/Chief Executive, Sport Manager, Treasurer/Finance Director. It is also beneficial to include a contact from the overseeing Porsche sales organization on the Club Board ( see Chapter 6, Porsche Club Management) in order to improve the understanding and promotion of mutual interests. The Board members and the President should be replaced at least every three to four years so as to cater for the requests of all members and to ensur e that the honorary posts are not occupied for life. However, it is recommended that not all Board positions be up for election at the same time, in or der to ensure a level of continuity in the Board s activities. The Club Articles of Association should include a passage that excludes certain individuals from joining the Club or from sitting on the Board, for example, members: Who work for another car brand or a company that provides car accessories, or

13 Who are members of the Board in another car brand club, or Who regularly cause a disturbance and pursue personal business dealings Who are employees or owners of competitor companies within the automotive industry (e.g. gray market traders, tuners etc.) As a matter of principle, these people should be turned down as members of the Boar d. The Formation Minutes Formation minutes should be drawn up following the formation meeting. They should at least contain the following information: Place and date of formation Minuted results of the vote The names, addresses and occupations of the members elected to the Board, along with their role within the Porsche Club Signatures of the founder members A draft of the Club Ar ticles of Association A copy of the formation minutes and the Ar ticles of Association must be submitted to Club Coor dination together with the request for Club recognition. To speed up the recognition process, we recommend that you include the License Agreement, already signed by the Club, with the documentation ( see Chapter Recognition as an Authorized Porsche Club: The License and Domain Agreement ). Official Recognition by Porsche AG The next step is to obtain r ecognition of the Club s formation, the Club s name and the Club's logo fr om central Club Coordination. The association only becomes recognized as an official Porsche Club once this approval has been clarified with the appropriate importer or subsidiary. A basic requirement for this is the creation of a CI-compliant Club logo and a website in line with the Corporate Communication Guidelines ( see Chapter 4.5 Porsche Corporate Communication Guidelines Part 11 Porsche Clubs and 5.4 Porsche Corporate Communication Guidelines Part 12 Electronic Media ), as well as an entry in the register of associations (or equivalent overseas r egister). Only Porsche AG can of ficially recognize a Porsche Club. There is no legal entitlement to r ecognition. A certificate of recognition and certification stamp are sent in electronic format as confirmation. However, Porsche AG reserves the right to revoke the recognition at any time, for example if the guidelines ar e not adhered to. Recognition is not transferable and automatically ceases if the Porsche Club no longer exists legally. Along with revocation, all rights and obligations as an official Porsche Club expire. Even the formation of a dependent regional Club or a dependent Register through an existing Porsche Club umbrella organization requires recognition by Porsche AG. Prior to formation, Club Coordination should be informed in writing of the name, proposed regional expansion, number of members and organizational structure. On this basis, Club Coordination decides in agreement with the responsible importer or subsidiary upon the recognition of this regional Club or Register and will inform the Club of its decision in writing Recognition as an Authorized Porsche Club: The License and Domain Agreement Individual Club License and Domain Agreements are issued exclusively by central Porsche Club Coor dination at Porsche AG. This central body agr ees to the signing of this document together with the market-specific Club Coordination body. The License and Domain Agreements are sent in duplicate, along with the of ficial Club formation letter, to the respective Porsche Club to be countersigned. Only once these four original documents have been signed by Porsche Club Coordination will they be signed by Porsche AG. When all the r equirements have been fulfilled and the Club logo and Club website comply with the CI guidelines, the Club will r eceive a version that has been countersigned by Porsche AG, together with a certificate of recognition as an official Porsche Club and a certification stamp in electronic format for use in documentation. When the agreement comes into force, the Club is granted special approval to use the protected Porsche trademarks (in a predefined scope) in accordance with the Corporate Communication Guidelines Part 11 and 12. This agreement defines all the details relating to use of the Porsche Club name and the Porsche Club logo on promotional Club items (merchandising) and can be revoked by Porsche AG at any time. If business stationery, promotional materials and merchandising items are still available, Porsche AG can in individual cases, in consultation with the market-specific Club Coordination body, grant a transition period for implementation of the guidelines and the License Agreement. A sample License Agreement and Domain Agreement is shown below. 3 5

14 Recognition as an Authorized Porsche Club and License Agreement 3 6 between Dr. Ing. h.c. F. Porsche AG Porscheplatz Stuttgart, Germany - hereinafter referred to as Porsche AG - and Porsche Club xy e.v. - hereinafter referred to as Club - Preamble Porsche Club members identify with the Porsche Club philosophy and consider their Club logo as a symbol of selfworth, individuality, and tradition. Approval to use the Porsche Corporate Identity is also a commendation that sets the of ficial Porsche Clubs apart from the unofficial Clubs. Against the backdrop of the growth and expansion of the Porsche Club scene, this is becoming increasingly important. We have tried to develop a balanced Corporate Identity for Clubs which Distinguishes the Clubs from the company, as they are independent. Makes it clear to Porsche customers and the public that it is not a body belonging dir ectly to Porsche AG, but that is an of ficially recognized Club and therefore a member of the Porsche family. Takes into account the Club's historical development, its traditions and its cultural backgr ound. Affords the Club a cer tain degree of freedom to allow it to be individual. 1 Approval from Porsche AG to Use the Club Logo 1. Porsche AG approves the use of the Club name Porsche Club xy and its combination with the Porsche crest to form the Club logo. This approval applies exclusively to this Club logo. The Club is not permitted to use other Porsche AG brands such as Carrera, Boxster, Targa, Cayenne etc. 2. The Club is also permitted to have an Internet pr esence under the domain name "Porsche-Club-xy plus national top-level domain." 3. The Club is also permitted to have an Internet pr esence under the domain name Porsche-Club-xy plus national toplevel domain. The Club may only use the Club logo in the combinations, forms, and colors outlined in the Corporate Communication Guidelines Part 11 and Part 12. The Club is not authorized to use Porsche brands or the Porsche crest in isolation or in modifications to the Club logo. 4. The Club is not authorized to pr otect the Club logo as its own trademark. 2 Scope of Use of the Club Logo 1. The Club is authorized to use the Club logo for its non-pr ofit making statutory activities, e.g. on headed paper, in publications, on labels.

15 The Club is also permitted to sell to Club members, for the purpose of self-funding, in par ticular of Club events and Club magazines, the following goods branded with the Club logo: 3 7 Textile clothing, textile caps, hats, pins, labels, badges, stickers, license plate holders, key rings, costume jewelry, umbrellas, fabric and nylon bags, and backpacks. Additional articles may only be branded with the Club logo after prior appr oval by Porsche AG and under no cir cumstances may any of the following goods be sold: Glasses and field glasses, watches, leather goods of any kind, golf and tennis items, writing implements and desk accessories of any kind, smoking items of any kind, games of any kind, knives, and shaving equipment. 2. The above-mentioned goods branded with the Club logo may only be of fered predominantly to Club members and under no circumstances must they be sold on the Internet unless this is via a passwor d-protected area that is only accessible to Club members. 3. The Club must submit the above-mentioned items branded with the Club logo to the national Porsche r epresentative (or importer, if applicable) for approval. The importer must consult with Porsche AG befor e refusing to approve the sale of the goods branded with the Club logo. 3 Club Autonomy 1. Each time the Club logo is used, the Club must avoid giving the impr ession that it is a legal r epresentative of Porsche AG or that Porsche AG bears responsibility as a co-promoter or sponsor of an event. 2. The Club is required to become a member of an umbr ella organization (locally responsible, if applicable) that is recognized by Porsche AG. 4 Formation of New Clubs/Sub-Licenses 1. The Club is not permitted to issue sub-licenses for use of the Club logo to thir d parties. 2. The Club shall voluntarily inform Porsche AG of any trade infringements, par ticularly by third parties, in order that Porsche AG can take appropriate action. 5 Termination of Recognition and License 1. Porsche can at any time revoke the free license governing use of the Club logo. This r evocation must be made in writing. Important reasons for revocation include violations of the Corporate Communication Guidelines Par t 11 and Part 12, as well as the sale of goods branded with the Club logo that ar e not included within the permitted framework outlined under 2 point Upon revocation, the Club loses the right to continue to use the Club name and Club logo, subject to the agr eement of a reasonable expiry period.

16 6 Recognition as an Authorized Club By signing this contract, Porsche AG recognizes the contract partner as an officially recognized Porsche Club and must send the certificate of recognition along with this countersigned contract. 2. The Club is authorized to make r eference to this recognition. 7 Applicable Law Should any disputes arise on the basis of this agr eement, it is agreed that they should fall under the jurisdiction of the Provincial Court of Stuttgart. German law shall apply. Porsche Club xy e.v. Mr. Sample President Place / Date Dr. Ing. h.c. F. Porsche Aktiengesellschaft Andreas Henke Head of Marketing Services Place / Date Sandra Mayr Team Manager Porsche Club Coordination Place / Date

17 3 9 Agreement for Registration of Domains by Officially Recognized Porsche Clubs Porsche Club xy e.v. is authorized to register the domain name Porsche-Club-xy.de on the Internet for Porsche Club xy e.v. and to operate its own website under this domain name. The website must be designed in line with the specifications defined by Porsche AG. Upon r equest, the domain name shall be transferr ed to Porsche AG or to a thir d party specified by Porsche AG, or deactivated immediately if the of ficial recognition of the Porsche Club is r evoked. Porsche Club xy e.v. Mr. Sample President Place / Date Dr. Ing. h.c. F. Porsche Aktiengesellschaft Andreas Henke Head of Marketing Services Place / Date Sandra Mayr Team Manager Porsche Club Coordination Place / Date

18 General Guidelines for Managing a Porsche Club Officially recognized Porsche Clubs play an important role as ambassadors of the Porsche brand and as such have a responsibility to represent the brand appropriately within the public domain. Porsche Clubs see themselves as par tners of the Porsche Organization, but also attach considerable value to their own independence. They work closely with Porsche AG, local of ficial Porsche dealers and the umbrella organization for their country (Porsche subsidiary or importer). Porsche Clubs should comply with the Porsche AG Corporate Identity in terms of their self-conception, behavior and representation at Club events ( Chapter 4.5 Porsche Corporate Communication Guidelines ). The Club is not authorized to use the Porsche AG brand or the Porsche cr est in isolation or in modifications to the Club logo. For Club activities and publications, the name Porsche must be used exclusively in conjunction with the word Club. The aim is for all Porsche Clubs to sign the License Agreement and for this to be consider ed binding for both parties. Porsche Clubs are not authorized to issue sub-licenses to third parties for use of the Club logo, unless these third parties are its Regions and Registers recognized by Porsche AG. Porsche Clubs should be open to r eceiving new members and run active membership campaigns within reasonable limits in cooperation with Porsche AG and its sales partners. Porsche Clubs are not authorized to protect the Club logo as their own trademark. When registering and designing the Club website, Porsche Clubs must adhere to the Porsche AG guidelines ( Chapter 5.4 Porsche Corporate Communication Guidelines Electronic Media ). A Club is permitted to register its own web domain and run its own website under this domain name, once a Domain Agreement has been signed with Porsche AG. Without this agreement, Porsche Clubs are not authorized to use the Porsche name, brand or cr est on the Internet in conjunction with the Club s name or any other brands registered by Porsche. Club life at Porsche Clubs should involve cooperating in a democratic and friendly manner with other Clubs associated with the brand. Porsche Clubs should endeavor to jointly r epresent Porsche AG and its sales par tners at trade shows, exhibitions, and events. At their own events (in par ticular motor sport events), Porsche Clubs assume sole responsibility for safetyrelated matters and should make this clear to the public and participants. For the purposes of self-funding, Porsche Clubs ar e permitted to sell the following items, branded with the Club's logo, to Club members: textile clothing, textile caps, hats, pins, tags, badges, stickers, license plate holders, key rings, costume jewelry, umbrellas, fabric and nylon bags, and backpacks. Additional articles may only be branded with the Club logo after prior approval by Porsche AG and under no circumstances may any of the following goods be sold: glasses and field glasses, watches, leather goods of any kind, golf and tennis items, writing implements and desk accessories of any kind, smoking items of any kind, games of any kind, knives, or shaving equipment. In line with the Corporate Communication Guidelines Par t 11, the Porsche crest must not be embroidered. Therefore, when imaging the Porsche Club logo, it is recommended that logos be printed. The above-mentioned goods branded with the Club logo may only be offered to Club members, and under no circumstances must they be sold on the Internet unless this is via a password-protected area that is only accessible to Club members. Porsche Clubs must submit the above-mentioned items branded with the Club logo to the national Porsche representative (subsidiary or importer) for approval prior to the star t of production. The importer must consult with Porsche AG befor e agreeing to or rejecting the sale of the goods branded with the Club logo (License Agreement).

19 3.3.4 Dealing with Unauthorized Clubs 3 11 Throughout the world, there are also various unauthorized Porsche Clubs. These are privately organized groups and organizations that have not entered into a contractual partnership with Porsche AG and are not permitted to use the Porsche trademarks. In principle, Porsche AG is delighted about each and every Porsche enthusiast! However, the company must take appropriate action if the Porsche name and Porsche brand are used without its permission or in a negative way. Not only do Porsche AG and Porsche Club Coor dination distance themselves from these unofficial Clubs, they also refuse to offer them any conceptual, organizational, or financial support. Only officially recognized Porsche Clubs are able to enjoy these privileges. As an official Porsche Club, it is in your own inter ests: To observe any violation of the pr otected Porsche trademarks by unofficial Clubs and to inform central Porsche Club Coordination of this To try and integrate the group into your existing Club scene Should your mediation attempts fail, please inform Porsche Club Coordination so that the necessary action can be taken.

20 4. The Porsche Club Logo 4.1 Use of the Porsche Name and Porsche Crest by Officially Recognized Porsche Clubs 4 1 The legendary Porsche brand is based on a successful past that stretches over many decades and is symbolized by the Porsche lettering and the Porsche crest. All generations of Porsche drivers and enthusiasts identify with these elements of the brand. The Porsche brand, with its roots in the history of the company and its evolved self-awareness, stands for tradition as well as innovation, quality, and fascination. This combination of reputation and commitment requires that Clubs also use the Porsche name and the brand elements of Porsche AG (trademark registered Porsche lettering and Porsche crest as well as model designations Boxster, 911, Targa, Carrera, Cayenne etc.) appropriately and systematically. To be ambassadors of a brand requires identification in terms of both behavior and visual image. Therefore, it is important that the Club's representation is aligned with the Corporate Identity of the Porsche company. For this reason, Porsche has defined standards that fulfill the brand requirements, with the aim of aligning all the content and r epresentation for Porsche Clubs and Porsche AG. Indeed, it is the diversity of the Clubs which characterizes the Porsche Club world. The proverbial individuality that is traditionally associated with Porsche owners should be ensured regardless of all the rules and standards. For this reason, we provide you with a visual image for Porsche Clubs, which: Retains the Club s individual character Makes it clear to Porsche customers and the public that yours is an of ficially recognized Club and a member of the Porsche family, albeit not a body belonging directly to Porsche AG Takes into account the Club s historical development, traditions and cultural background Affords the Club a cer tain degree of freedom to allow it to be individual You can find more detailed information on designing or redesigning a Club Logo in sections 4.2 The Porsche Club Logo, 4.3 Designing a Porsche Club Logo, and 4.5 Porsche Corporate Communication Guidelines for Porsche Clubs. However, if nothing else, the approval to use the Porsche Corporate Identity is what dif ferentiates the official Porsche Clubs from unofficial Clubs. This is becoming more and more important against the backdrop of increasing growth and the expansion of the Club scene. Porsche allows the Clubs to use the brand elements of Porsche AG the Porsche lettering, the Porsche crest, and other brand elements in conjunction with the Club s name and logo, thereby making it recognizable as a part of the worldwide Porsche family. In return, the Clubs must align their visual representation with the Corporate Identity of the Porsche brand. Porsche AG and Club Coordination have been mindful of the fact that a standar d identity in the sense of a mutual Corporate Identity does not automatically lead to uniformity with r egard to the Clubs.

21 4.2 The Porsche Club Logo As explained previously, official Porsche Clubs and their visual image are evidence of the close sense of unity with the Porsche company and their af filiation with the worldwide Porsche community. The Porsche Club Logo is a status symbol, a seal of quality for the official recognition by the Porsche company, and as such it embodies excellence. An official CI-compliant Club Logo for a r ecognized Club always consists of three parts: The Porsche crest to the left The red bar with the Club s name centered The individual Club Logo to the right The Individual Club Logo Should be consistent with the image of the Porsche brand and should not include any elements that play the logo down such as car toons or confusing symbols Should be neither too basic nor too detailed, as the logo must be clearly recognizable in small formats such as on business cards The outline and profile should clearly distinguish themselves from the shield of the Porsche cr est. A 1:1 transfer including shading is neither permitted by the CI guidelines nor does it suppor t the individual character of the Club Logo The Club Logo always appears together with the Porsche crest, the Club name, and the r ed bar. Exceptional cases include stickers or badges for events or combinations with event logos When using on textiles, our experience has shown that it is usually better to print the Club Logo rather than embroider it. As you are not permitted to embroider the Porsche crest ( see Corporate Communication Guidelines Part 8.2), it is recommended that you also print the Club Logo. The individual elements should take the following criteria into account: The Club Logo should not be wider than the Porsche crest Font above and below the red line: Porsche Franklin Gothic Condensed; the font below the line can be set spaced if necessary. Font within the Club Logo: News Gothic Regular You are not permitted to use any original Porsche lettering (Porsche lettering or lettering fr om individual model series) The Porsche crest must always sit on a light back - ground (CI-compliant is white, light gray, and silver) Words must not be written purely in upper case (suf fix notation, capital letters) 4.3 Designing Your Porsche Club Logo The following chapters include examples to assist you with designing your Club Logo as well as examples fr om the Porsche Corporate Communication Guidelines for Porsche Clubs. These include a detailed description of how the Porsche brand and the Porsche cr est can be used for your Club s activities. You can adopt one of the following appr oaches when designing a new Club logo or modifying your existing Club logo: 1. On the basis of the Porsche Corporate Communication Guidelines Part 11 from Club Coordination, as well as individual input fr om your Club (e.g. current Club Logo, city coat of arms, town or regional emblem, national colors, national flag, silhouettes of cars or other elements that you wish to include in the future logo), you develop a logo your - self in conjunction with an agency of your choice. Before you use the new Club Logo on your Club materials, Porsche Club Coordination must first check that the final logo is CI-compliant and approve it. With this option, your Club bears the costs for developing the logo. 2. You send your Club s individual input (e.g. current Club Logo, city coat of arms, town or r egional emblem, national colors, national flag, silhouettes of cars or other elements that you wish to include in the future logo) to Club Coordination either in paper format or on data storage media and/or by . W e develop different conceptual designs for your Club Logo fr ee of charge. We send these to you for selection and, based on any possible changes you may wish to make, create the final version of your Club Logo. The personal Club Logo that you decide upon will be sent to you on CD-ROM by Club Coor dination at no charge. The CD contains the Club Logo in four-color and single-color formats. You can then forward these to your printer, for example, to prepare your stationery. If you wish to benefit fr om this service, please use the order form at the end of this chapter. 4 2

22 4.4 Examples of CI-Compliant Porsche Club Logos 4 3

23 Corporate Communication Guidelines für Porsche Clubs for Porsche Clubs Part 11

24 Inhalt Contents Porsche Clublogos Porsche Club logos 1 Erscheinungsbild des Porsche Clublogos Image of the Porsche Club logos 2 Muster für einen Briefbogen Sample letterhead 3 Verwendung des Porsche Clublogos im DIN-A4-Hochformat Using the Porsche Club logos in DIN A4 portrait 4 Muster DIN-A4-Hochformat Sample DIN A4 portrait 5 Verwendung des Porsche Clublogos im DIN-A5-Hochformat Using the Porsche Club logos in DIN A5 portrait 6 Verwendung des Porsche Clublogos im Lang-DIN-Format Using the Porsche Club logos in long DIN format 8 Verwendung des Porsche Clublogos im Scheckkartenformat Using the Porsche Club logos in credit card format 10 Weitere Anwendungsbeispiele Other application examples 11 Maßangaben im Verhältnis zum Porsche Clublogo Dimensions proportional to the Porsche Club logo 12

25 Porsche Clublogos Porsche Club logos Zur Neugestaltung eines Clublogos oder zur Anpassung Ihres bestehenden Clublogos können Sie verschiedene Wege einschlagen: 1. Anhand dieser Guidelines und dem individuellen Input Ihres Clubs (z.b. derzeitiges Clublogo, Stadtwappen, Stadt- oder Landeswahrzeichen, Nationalfarben, Nationalflagge, Fahrzeug-Silhouetten, sonstige gewünschte Bestandteile des künftigen Logos) entwickelt eine Agentur Ihrer Wahl ein Logo für Sie. Die Kosten muss Ihr Club übernehmen. 2. Sie schicken den individuellen Input Ihres Clubs (z.b. derzeitiges Clublogo, Stadtwappen, Stadt- oder Landeswahrzeichen, Nationalfarben, Nationalflagge, Fahrzeug-Silhouetten, sonstige gewünschte Bestandteile des künftigen Logos) an die Clubbetreuung, entweder in Papierform oder auf Datenträgern bzw. per Mail. Wir schicken Ihnen für Sie kostenlos verschiedene Entwürfe für Ihr Clublogo, die wir anschließend mit Ihnen abstimmen. Die Version, für die Sie sich letztendlich entscheiden, wird Ihnen kostenlos von der Clubbetreuung auf einer CD-ROM zugeleitet. Die CD enthält das Clublogo in 4-farbiger und 1-farbiger Ausführung. Diese können Sie dann beispielsweise an Ihre Druckerei zur Erstellung von Briefpapier weiterleiten. Wenn Sie von dieser Möglichkeit Gebrauch machen wollen, nutzen Sie bitte den entsprechenden Bestellbogen. With regards to the redesign a Club logo or the adjustment of an existing Club logo there are two approaches: 1. On the basis of these guidelines and along with the individual input from your Club (e.g. current Club logo, town / citiy crest, city or national emblem / colours / flag, vehicle silhouettes, other components that you wish to incluce in your new logo) an agency of your choice, will then produce your logo. The cost of this must be borne by your Club. 2. You can forward your Club's individual input (e.g. current Club logo, town / citiy crest, city or national emblem / colours / flag, vehicle silhouettes, other components that you wish to incluce in your new logo) to Club Coordination, either on paper, in electronic format, or by . We will send you various designs for your Club logo without obligation and free of charge for selection. The version agreed upon is sent to you free of charge by Club Coordination on a CD-ROM. The CD contains the Club logo in four-colour and singel-colour designs which can then be passed on to your local printer for the production of Club stationery. If you would like to take advantage of this service, please use the respective order form. 1

26 Erscheinungsbild des Porsche Clublogos Image of the Porsche Club logos Wird die einfarbige Version, schwarz, gedruckt, muss das Porsche Wappen ohne Schatten verwendet werden. Das Logo sollte, je nach Papierformat, folglicherweise auch als Hoch- bzw. Quer format erscheinen. Aus nahmen sind je nach Gesamtgestaltung zugelassen, z.b. Brief bögen. Das Wappen erscheint als 4-farb-Satz nach Euroscala. Die mittelstehende Linie wird gedruckt mit 30 % Cyan, 100 % Magenta und 70 % Gelb. Ist bei den Signets der Porsche Clubs ein Rotton vorhanden, kann dieser auch für die Linie verwendet werden. Die Signets der Clubs können ebenso als Sonderfarben gedruckt werden. Erscheint das Signet der Clubs 4-farbig, so ist auch das Porsche Wappen 4-farbig zu drucken. Die Druckfarbe für den Schriftzug Porsche Club und die Namensbezeichnung ist ausschließlich im Vollton schwarz zu halten. Das Porsche Club Zeichen erscheint eher dezent und zurückhaltend, nicht aufdringlich oder zu dominant. Es darf die Größe des Porsche Wappens nicht überschreiten. Bei Briefbögen ist das Logo mittelachsig zu stellen, Gesamtbreite zwischen 85 mm und 95 mm. Der Mindestabstand des Porsche Wappens zum oberen Blattrand beträgt 10 mm. Die Schrifttype unter der Linie ist die Porsche Franklin Gothic Condensed und kann gesperrt gesetzt werden. Die rest lichen Texte erscheinen in der Porsche News Gothic Regular, der Text mit der Anschrift vorzugsweise in 8 pt, alle weiteren Texte in 6 pt. Die unterschiedlichen postalischen Bestimmungen der einzelnen Länder sind zu beachten. If the single-colour version black is printed the Porsche crest without the shadow must be used. The logo should be represented in portrait or landscape format, in accordance with the paper format. Exceptions in keeping with overall layout designs such as letterheads are permissible. The crest appears as a four-colour Euroscale reproduction. The centre line is printed with 30 % cyan, 100 % magenta and 70 % yellow. If there is a red tone in the marks of the Porsche Clubs, it may also be used for the line. The Clubs marks may also be printed as special colours. If the mark appears in four colours, the Porsche crest must also be printed four-colour. The print for the Porsche Club signature and the name should be kept to full black only. The Porsche Club badge gives an appearance of understatement and restraint, not imposing or too dominant. It should not be larger than the Porsche crest. On letterheads the logo is to be positioned centrally; the total width should be 85 mm 95 mm. The minimum distance of Porsche crest from upper edge of sheet 10 mm. The type underneath the line is Porsche Franklin Gothic Condensed, and can be set spaced. The remaining texts are in Porsche News Gothic Regular; the address type preferentially 8 point, all other texts 6 point. The various postal rules of the individual countries should be observed. 2

27 M u s t e r l a n d Porsche Club Musterland Postfach Musterstadt Porsche Club Musterland Musterstraße Musterstadt Telefon ( ) Telefax ( ) Ihre Zeichen Ihre Nachricht vom Unsere Zeichen, Durchwahl: Tel. Fax Datum Muster für einen Briefbogen Sample letterhead Präsident Armin Mustermann Beispielstraße Musterstadt Schatzmeister Christina Musterfrau Im Muster Musterstadt Bankverbindung Sparkasse Musterstadt BLZ Kto.-Nr

28 Verwendung des Porsche Clublogos im DIN-A4-Hochformat Using the Porsche Club logos in DIN A4 portrait Bei dem DIN-A4-Hochformat steht das Porsche Clublogo mittelachsig, mit einem Abstand zum oberen Papierrand von einer Wappenhöhe. Bedingt durch das Papier- Hochformat sollte auch das Logo in der hochformatigen Version gewählt werden. Die Breite des Logos beträgt 55 mm. Das Papier ist in jedem Fall weiß, das farbige Porsche Wappen steht grundsätzlich auf weißem Hintergrund. Die Headline kann gerastert (ca. 50 %) oder als Vollton gedruckt werden. In DIN A4 portrait format the Porsche Club logo is positioned centrally, with a crest s height distance to the top edge of the sheet. Because the paper format is portrait, the portrait-format logo should also be chosen. The logo is 55 mm wide. The paper is always white; the coloured Porsche crest is always set against a white background. The headline may be printed as a half-tone (approximately 50 %) or as a full tone. 4

29 I t a l i a Muster DIN-A4-Hochformat Sample DIN A4 portrait Einladung

30 Verwendung des Porsche Clublogos im DIN-A5-Hochformat Using the Porsche Club logos in DIN A5 portrait Das Logo im Hochformat erscheint auf hochformatigen DIN-A5-Druckmitteln. Eine Wappenhöhe Abstand zum Papierrand ist zu beachten. Die Breite des Logos beträgt 40 mm. Es ist mittelachsig zu stellen. The portrait-format logo appears on portraitformat DIN A5 printed matter. A crest s height is to be maintained as the distance between the logo and the edge of the sheet. The logo is 40 mm wide and is to be positioned centrally. Muster DIN-A5-Hochformat Sample DIN A5 portrait Einladung

31 Bei dem DIN-A5-Querformat ist vorzugsweise die querformatige Version des Logos einzusetzen. Die Gesamtbreite sollte 95 mm nicht überschreiten. Der Mindestabstand vom Wappen zum oberen Rand beträgt eine Wappenhöhe. Bei farbigem Logo ist die Papierfarbe weiß. In DIN A5 landscape format the landscapeformat version of the logo should preferentially be used. The total width should not be more than 95 mm. The minimum distance of the crest to the top edge of the sheet is a crest s height. With a colour logo the paper is white. Muster DIN-A5-Querformat (Abbildung nicht Maßstabsgetreu) Sample DIN A5 landscape (Illustration not true to scale) Invitation 7

32 Verwendung des Porsche Clublogos im Lang-DIN-Format Using the Porsche Club logos in long DIN format Beim Lang-DIN-Hochformat wird das hochformatige Logo verwendet. Der Freiraum zum Blattrand beträgt eine Wappenhöhe. Die Breite des Logos soll nicht mehr als 35 mm betragen. Es sollte mittig gestellt werden. Bei einer Titelseite ist eine eventuelle Headline im unteren Teil zu integrieren. M u s t e r l a n d In long DIN portrait format the portrait-format logo is used. The gap to the edge of the sheet is a crest s height. The logo should not be wider than 35 mm. It should be positioned centrally. On a title page any headline should be integrated in the lower part. Muster Lang-DIN-Hochformat Sample long DIN portrait 8

33 Bei einem Druckmittel im Lang-DIN-Querformat kann das auf Mitte gestellte Logo oben oder unten erscheinen. In dieser Version ist der Ab stand vom Wappen zum Blattrand nach unten (bzw. oben) eine Wappenhöhe. Die Breite des Logos beträgt 75 mm. On printed matter in long DIN landscape format the centred logo may appear at the top or bottom. In this version the distance of the crest from the bottom (or top) edge of the sheet is a crest s height. The logo is 75 mm wide. M u s t e r l a n d Muster Lang-DIN-Querformat (Abbildung nicht Maßstabsgetreu) Sample long DIN landscape (Illustration not true to scale) 9

34 Verwendung des Porsche Clublogos im Scheckkartenformat Using the Porsche Club logos in credit card format Bei den Visitenkarten im Scheckkartenformat (85 x 54 mm) bietet sich das querformatige Logo mit 70 mm Breite an. Bei der Version im Hochformat ist darauf zu achten, dass die Größe des Logos so gewählt wird, dass das Porsche Wappen in der Höhe nicht kleiner als 10 mm erscheint. Der Text, Porsche News Gothic Regular, ist vorzugsweise linksbündig zu setzen. For the credit-card format business cards (85 x 54 mm) the 70 mm wide landscapeformat logo is the most suitable. In the portrait-format version, ensure that the size of the logo is chosen such that the Porsche crest s height is not less than 10 mm. The text in Porsche News Gothic Regular should preferentially be left-justified. M u s t e r l a n d Max Mustermann Präsident Porsche Club Musterland Musterstraße Musterstadt Telefon ( ) Telefax ( ) M u s t e r l a n d Max Mustermann Präsident Porsche Club Musterland Musterstraße Musterstadt Telefon ( ) Telefax ( )

35 Weitere Anwendungsbeispiele Other application examples Porsche Club Flagge Porsche Club flag Pin und Button Pin and button M u s t e r l a n d M u s t e r l a n d M u s t e r l a n d Tischwimpel Desk-top pennant M u s t e r l a n d 11

36 Maßangaben im Verhältnis zum Porsche Clublogo Dimensions proportional to the Porsche Club logo Papierformat DIN A 4, hoch, 210 x 297 mm DIN A 5, hoch, 148 x 210 mm Lang-DIN, hoch, 105 x 210 mm Visitenkarten, 85 x 54 mm Logobreite 55 mm (Hochformat-Logo) 40 mm (Hochformat-Logo) 35 mm (Hochformat-Logo) 30 mm (Hochformat-Logo) Papierformat DIN A 4, hoch, 210 x 297 mm DIN A 5, quer, 210 x 148 mm Lang-DIN, quer, 210 x 105 mm Visitenkarten, 85 x 54 mm Logobreite mm (Briefbögen) (Querformat-Logo) 95 mm (Querformat-Logo) 75 mm (Querformat-Logo) 70 mm (Querformat-Logo) Bei s/w-anzeigen oder im s/w-druck mit einem 54-er Raster, oder weniger, ist bei der Porsche AG, Abt. Porsche Club Betreuung, anzufragen. Paper format DIN A4, portrait, 210 x 297 mm DIN A5, portrait, 148 x 210 mm Long DIN, portrait, 105 x 210 mm Business cards, 85 x 54 mm Logo width 55 mm (portrait-format logo) 40 mm (portrait-format logo) 35 mm (portrait-format logo) 30 mm (portrait-format logo) Paper format DIN A4, portrait, 210 x 297 mm DIN A5, landscape, 210 x 148 mm Long DIN, landscape, 210 x 105 mm Business cards, 85 x 54 mm Logo width mm (letterheads) (landscape-format logo) 95 mm (landscape-format logo) 75 mm (landscape-format logo) 70 mm (landscape-format logo) For black-and-white ads or black-and-white printing with a 54 raster, consult Porsche AG, Porsche Club Support Department. 12

37 Copyright: 3/09 Dr. Ing. h.c. F. Porsche AG, Abt. VM Änderungen vorbehalten. Auf Vollständigkeit wird kein Anspruch erhoben. Subject to change. No guarantee can be given in whole or part for the contents. Printed in Germany. WVK Gedruckt auf chlorfrei gebleichtem Papier. Printed on unbleached, chlorine-free paper.

38 Order Form for a Porsche Club Logo By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany We would like to request suggestions for a new logo for our Porsche Club. W e would like Club Coordination to develop the logo at no char ge. We would like a ver tically arranged version of the logo. We would like a horizontally arranged version of the logo. We would like to incorporate the following input and/or integrate the following elements: Please integrate our current Club logo. Please suggest a completely new Club logo. Please create a new Club logo that includes the following elements: Porsche silhouettes or vehicles as attached. Porsche silhouettes or vehicles from the Porsche archive. City coat of arms or emblem as attached. City or regional colors as attached. National flag or emblem as attached. Other: Name: Porsche Club: Street: Postal code/city: Tel./Fax:

39 5. The Porsche Club Website Recognition of an Official Porsche Club Website: The Domain Agreement Nowadays, a website is one of the most impor tant of all communication mediums and information channels. For your Porsche Club, a website is the best way of contacting your members and interested parties and raising awareness of your Club. An official Porsche Club website is also r ecognized by Porsche Club Coordination at Porsche AG. Only the websites of official Porsche Clubs that adhere to the Porsche Corporate Communication Guidelines, Part 12.1 Electronic Media for Porsche Clubs can have a link on the Porsche AG website. Registering a Porsche Club Domain The Domain Agreement is the second major contractual provision between a Porsche Club and Porsche AG. Porsche Club Coordination has drawn up a contractual agreement relating to this in cooperation with the legal department at Porsche AG. The signed agr eement grants the Porsche Club the right to use the name Porsche in conjunction with the Club name on the Internet. For more detailed information, see Chapter 5.4 Corporate Communication Guidelines Part 12.1 Electronic Media for Porsche Clubs. Individual Club Domain Agreements are issued exclusively by central Porsche Club Coordination at Porsche AG. The signing of the document will be agr eed beforehand together with the market-specific Club Coordination body. The Domain Agreements are sent in duplicate, along with the official Club formation letter, to the respective Porsche Club to be countersigned. Only once these two original documents have been signed by Porsche Club Coordination will they be signed by Porsche AG. When all the requirements have been fulfilled and the Club website adheres to the CI guidelines, the Club will r eceive a version of its documents that has been countersigned by Porsche AG. 5.2 The Content Management System (CMS) In order to make your af filiation to Porsche AG clear and to ensure the recognition effect of your official Porsche Club on the Internet, it is impor tant that your website also adheres to the standards and guidelines of Porsche AG. The Content Management System, which Porsche Club Coordination provides to your Club as a special service for creating your individual website, is an editing system that enables you as a recognized Porsche Club to create a CI-compliant Porsche website quickly and easily. The basic design is preconfigured by the system and you simply have to maintain your individual Club content. You do not even need to be concerned about making design adjustments as these are automatically set within the system. You do not require HTML knowledge (programming skills) in order to use the CMS to design your Club s website in accordance with Porsche AG standards. Benefits of the CMS The system is easy to use The overseeing agency is familiar with the system and is on hand at all times to assist you if you have questions The Porsche CI Guidelines are predefined, modified and updated by the system. The level of ef fort invested by you to create and maintain the website is low The website identifies you as an of ficial Porsche Club and affiliates you visually with Porsche AG as being part of the company Your Porsche Club CMS website has a link on the official Porsche website and can therefore be found much more easily. Interested parties can therefore become members much more quickly You only need to make a one-off payment (from 1st of August 2009) of EUR 390 incl. sales tax for the software and the agency support. The hosting and ongoing agency services are included in the one-off payment!

40 5.3 Programming and Hosting 5 2 A special Corporate Identity (CI) has been developed for Porsche Club websites in close cooperation with the Porsche Clubs. It is intended both to highlight the individual character of the Clubs and to r eflect their status as Porsche Clubs that have officially been recognized by Porsche AG. The guidelines can be found in Chapter 5.4 Porsche Corporate Communication Guidelines Part 12.1, Electronic Media for Porsche Clubs. Programming Two basic options are available to Clubs when setting up a Club website for the first time or aligning an existing Club website with the Porsche Corporate Communication Guidelines: Solution 1: You develop your Club website as described using the Content Management System (CMS). Our agency sends you a CD-ROM containing the necessary software for your PC as well as your personal Internet address. Your Quickplace work area is stored behind this address. The Quickplace includes a preconfigured and CI-compliant page layout as well as a sample navigation structure with different useful functions. You can populate the sample navigation structure and preconfigured sample pages and functions with your own content. Solution 2: You create your own website in accordance with the Porsche Corporate Communication Guidelines. You must be mindful that sound pr ogramming knowledge is required to create a professional website. are established from the website of Porsche AG and its relevant sales partners. You will not be charged for the insertion of the links or for the checks by Porsche AG. In order to ensure that the website review and amendment processes are as simple as possible, we r ecommend that you create your Club website either using the Content Management System or through a professional agency of your choice that can implement the CI guidelines without difficulty. Hosting Depending on which of the two above solutions you choose to develop your website, there are also two hosting options: If you have opted for Solution 1 (CMS): Our Internet agency will host the Club website (on the Porsche web server). The server is located in Germany. There are no monthly hosting costs for the Porsche Club. (Exception: Videos. These will be hosted via YouTube). If you have opted for Solution 2: Either the Club, its agency or its Internet pr ovider will host the website and pay the associated costs. Content on the Club Website The Club determines what content is uploaded onto its website subject to general legal and moral standards, of course. In terms of content, only e-commer ce, sponsors, and links are subject to certain rules. For more details, see Chapter 5.4 Porsche Corporate Communication Guidelines, Part 12 Electronic Media for Porsche Clubs. Approval and Linking Once the website has been programmed, it will be checked for CI compliance by Porsche AG. This applies to the CMS version as well as to individually pr ogrammed websites. Once this has been checked and appr oved, links

41 Corporate Communication Guidelines Elektronische Medien für Porsche Clubs Electronic Media for Porsche Clubs Part 12.1

42 Inhalt Contents 1. Porsche Clubs Porsche Clubs Domains Domains Rechthinweis Legal notice E-Commerce E-commerce Externe Hyperlinks External hyperlinks 7 2. Domainregelung Domain Registration Benennung Domains Naming of domains Anmelderichtlinie Registration guidelines 9 3. Weiterführende Informationen Further Information 11

43 1. Porsche Clubs Um die Eigenständigkeit der Clubs auch in ihrem Internetauftritt zu dokumentieren, sind die folgenden Abweichungen zulässig: Auf der Homepage muss anstelle des Porsche Wappens das offizielle Porsche Club Logo verwendet werden. Dieses Logo muss von der Porsche Clubbetreuung freigegeben sein (siehe Corporate Communication Guidelines, Part 11). Die direkte Möglichkeit der Händlersuche auf der Homepage wird nicht angeboten, da diese Funktion bereits auf porsche.com verfügbar ist. Die Service Tools können auch andere, clubspezifische Themen darstellen. Es besteht keine Verpflichtung zur Verwendung eines Service Tools. Die Metanavigation enthält einen Link, der auf die länderspezifische Website der Porsche AG linkt. Besteht eine solche Website nicht, wird ein Link zur Länderauswahlseite unter eingefügt. Der Link öffnet sich in einem neuen Browserfenster. Ein Punkt der Hauptnavigation wird Weltweite Clubkoordination genannt und verlinkt zu der jeweiligen, länderspezifischen Startseite des Kapitels Weltweite Clubkoordination auf der Porsche Website. Dieser Link öffnet sich ebenfalls in einem neuen Browserfenster. Um die Erstellung der Seite möglichst problemlos und kosteneffizient abzuwickeln, wird empfohlen, ein speziell für die Bedürfnisse der Porsche Clubs entwickeltes Content Management System zu benutzen. Dieses kombiniert eine einfache Eingabe von Inhalten mit einer garantiert CI-konformen Darstellung. Bitte wenden Sie sich direkt an die Porsche Club betreuung, um weitere Informationen zu diesem Thema anzufordern (siehe hierzu auch Kapitel 5 des Porsche Club Handbuchs Die Porsche Club Website ). Beispielhafte Club Homepage mit 4 Teasern Sample Club homepage with 4 teasers 3

44 1. Porsche Clubs In order to reflect the individual character of the clubs on their website, the following deviations are permitted: The official Porsche club logo must be used on the homepage in place of the Porsche Crest. This logo must be approved by the Porsche Club Coordination (see Corporate Communication Guidelines, Part 11). The direct Find a Porsche Centre function is not offered on the homepage, as this function is already available on porsche.com. The service tools can also display other club-specific topics. It is not compulsory to use a service tool. A point in the main navigation is called Global Club Coordination and is linked to the relevant, country-specific start page of the Global Club Coordination chapter on the Porsche website. This link also opens in a new browser window. In order to make the creation of the site as simple and cost-efficient as possible, we recommend the use of a content management system developed especially for the requirements of the Porsche Clubs. This combines simple entry of contents with a guaranteed CI-compliant display. Please contact the Porsche Club Coordination directly for more information on this topic (see chapter 5 of the Porsche Club Handbook The Porsche Club Website ). The meta-navigation contains a link which leads to the country-specific website of the Porsche AG. If such a website does not exist, a link to the country selector page under is added. The links opens in the new window browser. 4

45 1.1 Domains Für die Benennung der Domains gelten die allgemeinen Regelungen der Corporate Communication Guidelines (Part 12, Kapitel 6 Domain-Regelung ). Für Porsche Clubs wird in der Regel folgende Domainkonstruktion verwendet (ausgenommen sind evtl. abweichende Regelungen aus den Domainvereinbarungen der Clubs mit der Porsche AG): (z.b. Die jeweiligen Porsche Club Seiten öffnen sich immer in einem separaten Fenster. Die Clubbetreuung hat in Kooperation mit der Rechtsabteilung der Porsche AG eine Vereinbarung entwickelt, die Porsche Clubs unterzeichnen müssen, wenn sie eine eigene Domain anmelden möchten. Durch die Unterschrift erhält der Club das Recht, den Namen Porsche in Verbindung mit dem Clubnamen im Internet zu nutzen. Die Vereinbarung lautet wie folgt: Der Porsche Club XY ist berechtigt, im Internet den Domain Namen Porsche Club XY zuzüglich Top Level Domain des jeweiligen Landes für den Porsche Club XY eintragen zu lassen und unter diesem Domain Namen eine eigene Website zu betreiben, deren Gestaltung unter den von der Porsche AG niedergelegten Vorgaben zu erfolgen hat. Der Domain Name ist auf Anforderung der Porsche AG auf diese oder auf Dritte zu übertragen bzw. unverzüglich bei Wegfall der Anerkennung als offizieller Porsche Club zu löschen. Die Distribution der individuellen, auf die Clubs ausgestellten Domainvereinbarungen erfolgt über die Porsche Vertriebspartner in den einzelnen Märkten. Diese stimmen die Unterzeichnung mit ihren Clubs ab und halten die Porsche Clubbetreuung darüber auf dem Laufenden. Das unterschriebene Dokument wird in zweifacher Ausführung an die Porsche AG zum Gegenzeichnen geschickt. Der Club erhält nach der Freigabe der Club Homepage durch die Porsche AG eine gegengezeichnete Version für seine Unterlagen zurück. Sollte ein Club von seinem zuständigen Porsche Importeur oder Händler noch keine Domainvereinbarung erhalten haben, kann diese auch direkt bei der Porsche Clubbetreuung angefordert werden. Die Clubs, die bereits in der Vergangenheit eine Domain registriert haben, sind aufgefordert, diese schnellstmöglich durch die Porsche AG mit dem beschriebenen Dokument im Nachhinein billigen zu lassen. Die Porsche Clubbetreuung steht für alle Fragen bzw. die Weitervermittlung an die zuständigen Ansprechpartner zur Verfügung (siehe 3. Weiterführende Informationen ). 1.2 Rechtshinweis Generell verbindlich ist der Rechtshinweis für Porsche Clubs (siehe Kapitel 2.4. Rechtshinweis ). Insbesondere zu beachten ist, dass die rechtlichen Hinweise auf den Porsche Club Seiten immer nur im Namen des jeweiligen Clubs und nicht im Namen der Porsche AG erfolgen dürfen. Folgende Formulierung wird empfohlen: Porsche, das Porsche Wappen, Carrera, Targa, Boxster, Cayenne, Tiptronic und Tequipment sind eingetragene Marken der Dr. Ing. h.c. F. Porsche AG. Bitte verwenden Sie nur Original Porsche Teile für Ihr Fahrzeug. Diese Teile können Sie über Porsche Vertragshändler beziehen. Ihr jeweiliger Porsche Partner ist über den geprüften Teileumfang informiert und wird Sie gerne beraten. Für die von Porsche freigegebenen Teile übernimmt Porsche im Rahmen der gesetzlichen Bestimmungen die Verantwortung. Bei Verwendung anderer Ersatzteile oder Zubehöre muss Porsche jede Haftung für Schäden, die durch diese Teile verursacht worden sind, ablehnen. Selbst wenn ein Anbieter für Zubehör oder Teile eine allgemeine Betriebserlaubnis erhalten hat, kann dennoch die Sicherheit des Fahrzeugs betroffen sein. Bei der Vielfalt der auf dem Zubehörmarkt angebotenen Produkte ist eine Überprüfung solcher Teile durch Porsche nicht möglich. Bitte beachten Sie weiter, dass bei Verwendung von Teilen, die von Porsche nicht freigegeben sind, auch die Gewährleistung für Ihr Fahrzeug betroffen sein kann. Copyright Texte, Bilder, Audio- und Video-Dateien und weitere hier veröffentlichte Informationen, mit Ausnahme der gekennzeichneten Artikel, die dem Copyright des Porsche Club XY unterliegen, dürfen weder als Ganzes noch in Teilen, ohne die schriftliche Genehmigung des Porsche Club XY reproduziert oder wiedergegeben werden. Der Porsche Schriftzug und das Porsche Wappen sind geschützte Marken der Dr. Ing. h.c. F. Porsche AG. Die Dr. Ing. h.c. F. Porsche AG ist beim Registergericht Stuttgart HRB-Nr eingetragen. Anschrift des Porsche Club XY 5

46 1.1 Domains For the naming of the domain, the general regulations of the Corporate Communi cation Guidelines apply (see Part 12, chapter 6 Domain Registration ). For Porsche Clubs, the following domain construction is usually used (except in cases where deviations occur in the domain agreements of the Club with Porsche AG): name].[country code] (e.g. The respective Porsche Club pages always open in a separate window. The club coordination, in cooperation with the legal department of the Porsche AG, has developed an agreement which Porsche Clubs must sign when they wish to register their own domain. The signature gives the club the right to use the name Porsche in connection with the club name in the Internet. The agreement is as follows: The Porsche Club XY is entitled to register the domain name Porsche Club XY plus the Top Level domain of the respective country for the Porsche Club XY on the Internet and to operate its own website under this domain name. The presentation of this site must meet the regulations laid down by Porsche AG. At Porsche s request, the domain name is to be assigned to Porsche AG or a designated third party, or deleted immediately if the club is no longer recognised as an official Porsche Club. Porsche sales partners are responsible for the distribution of individual Domain Agreements in the various markets. In this capacity, they administer the procedure and keep Porsche Club Coordination informed. Two copies of the signed agreement are sent to Porsche AG for countersigning. After the approval of the Club homepage by Porsche AG, the club receives a countersigned version for its records. A Domain Agreement can be applied for directly from Porsche Club Coordination if a club has not received one from its importer or dealer. Clubs who have already registered a domain in the past are requested to have it officially approved by Porsche AG by means of the Agreement. The Porsche Club Coordination is available to answer any questions or to establish contact with the appropriate person or department (see 3. Further information ). 1.2 Legal notice The legal notice for Porsche Clubs (see Chapter 2.4. Legal notice ) is generally binding. Particular attention must be paid to ensuring that the legal notices on the Porsche Club pages only appear in the name of the respective club and not in the name of Porsche AG. The following formulation is recommended: Porsche, the Porsche Crest, Carrera, Targa, Boxster, Cayenne, Tiptronic and Tequipment are registered trademarks of Dr. Ing. h.c. F. Porsche AG. Please only use original Porsche parts for your vehicle. Please fit only genuine Porsche parts available from your Porsche dealer. Your Porsche dealer has full information on the approved range of parts and will be glad to help. Porsche accepts liability for genuine Porsche parts, but cannot accept responsibility for damages resulting from the use of third-party spares or accessories. Even in cases where a third-party supplier of parts or accessories has obtained type approval, the safety of your car can be impaired. Given the wide range of products on the accessories market, Porsche is not in a position to check such parts. Please also note that the use of parts which are not approved by Porsche may also affect the warranty on your vehicle. Copyright All texts, pictures, audio and video files and other information published here, with the exception of the marked article are subject to the copyright of the Porsche Club XY. They may not be produced or copied in whole or part without the written permission of Porsche Club XY. The Porsche marque and the Porsche Crest are protected trademarks of Dr. Ing. h.c. F. Porsche AG. Dr. Ing. h.c. F. Porsche AG is registered at the registration court Stuttgart HRB-No Address of Porsche Club XY 6

47 1.3 E-Commerce 1.4 Externe Links E-Commerce, d. h. der Vertrieb von Club Werbeartikeln über das Internet, ist Porsche Clubs grundsätzlich nicht erlaubt. Durch einen Vertrieb von Werbeartikeln über das Internet überschreiten die Clubs die Grenzen ihres Clubgebiets und können außerdem nicht mehr gewährleisten, dass der Vertrieb dieser Produkte nicht kommerziell ist und vornehmlich an Clubmitglieder erfolgt. Möglich ist der Vertrieb von Club Werbeartikeln über das Internet nur, wenn diese in einem paßwortgeschützten Bereich angeboten werden, der nur Clubmitgliedern zugänglich ist. Es wird empfohlen, Informationen zu Sponsoren über einen eigenen Punkt in der Haupt navigation darzustellen. Dies erhöht die Sichtbarkeit der Sponsoren und schafft eine übersichtliche Struktur für den Besucher der Website. Der Bereich Sponsoren sollte dann die folgenden Untermenüpunkte aufweisen: Namentliche Nennung der Offiziellen Club Partner (also z.b. Michelin, Mobil1) Offizielle Co-Partner Offizielle Ausrüster Event Sponsoren Während die namentlich genannten Club Partner jeweils über eigene Seiten mit Informationen sowie einem Hyperlink zur Website des Partners verfügen, werden die Sponsoren der anderen Kategorien gebündelt auf einer Übersichtsseite präsentiert. Auch diese Informationen können durch einen Link zur Website des Sponsors ergänzt werden. Beim Schalten sämtlicher Links ist zu beachten, dass beim Verlassen der Porsche Club Website ein Fenster mit dem folgenden Hinweis erscheint: Lieber Besucher, Sie verlassen jetzt die Porsche Club Website. Für den Inhalt der folgenden Seiten ist der Porsche Club nicht verantwortlich. Namentliche Darstellung eines Offiziellen Club-Partners Naming of Official Club Partners 7

48 1.3 E-Commerce Auf den Club Homepages sind folgende direkte Links nicht gestattet: Links zu Porsche Wettbewerbern Links zu inoffiziellen Porsche Händlern und Serviceanbietern Links zu nicht anerkannten Porsche Clubs und Institutionen Auch die Nennung solcher Firmen oder Institutionen als Sponsoren auf der Club Homepage ist nicht gestattet. Generell ist die Nennung von Sponsoren und die Schaltung von Links vorab durch die Porsche AG genehmigen zu lassen. Weitergehende Informationen zum Thema Porsche Club Sponsoring entnehmen Sie bitte der Corporate Communciation Guidelines, Part 8.2. E-Commerce, i.e. the distribution of Club advertisement articles over the Internet, is categorically not permitted for Porsche Clubs. Through the distribution of advertisement articles over the Internet, clubs violate the restrictions of their Club Area and can no longer guarantee that the distribution of these products is not commercial and is only taking place among club members. The distribution of club advertisement articles is only permitted if this is offered in a password-protected area which can only be accessed by club members. 1.4 External links We recommend that information to sponsors regarding one s own product be displayed in a separate point in the navigation menu. This increases the visibility of the sponsors and creates a simple structure for visitors to the website. The sponsors area should include the following submenu points: Name of Official Club Partners (e.g. Michelin, Mobil1) While the named club partners each have their own page with information and a hyperlink to the partner s website, the sponsors of the other categories are grouped together and presented on an overview page. This information can also be enhanced by a link to the website of the sponsor. When creating links, it is important to ensure that on leaving the Porsche Club website a window with the following notice appears: Dear visitor, you are now leaving the Porsche Club Website. The Porsche Club is not responsible for the content of the following sites. On the Club homepages, the following direct links are not permitted: Links to Porsche competitors Links to unofficial Porsche Dealers and service providers Links to unacknowledged Porsche Clubs and institutions The naming of such firms and institutions as sponsors on the Club homepage is not permitted either. Official Co-partners Official suppliers The naming of sponsors and the inclusion of links in general must by approved by the Porsche AG beforehand. Event Sponsors Further information on the topic of Porsche Club sponsoring can be found in the Corporate Communication Guidelines, Part

49 2. Domainregelung Die benutzerfreundliche Struktur der Porsche Websites wird auch durch eine übersichtliche Regelung der Domain-Namen unterstützt. Das folgende Kapitel stellt im Detail dar, was bei der Registrierung einer Porsche Domain zu beachten ist Benennung der Domains Die Adresse Die Adresse dient als zentrale Adresse zu allen Porsche Internetseiten. Sie fungiert als Portal, unter dem der Nutzer alles Wissenswerte über das Unternehmen Porsche sowie seine Produkte und Dienstleistungen findet. Die hierunter befindliche Länderauswahlseite dient zugleich als Sprungbrett zu den marktspezifischen Auftritten der Landesgesellschaften Anmelderichtlinie (inklusive Eigentumsvorbehalt) Domain-Adressen für Porsche Tochtergesellschaften und Business-to-Business Anwendungen werden zentral von der Porsche AG angemeldet. Domain-Adressen für Zentren und Clubs werden von den jeweiligen Zentren und Clubs oder durch die zuständigen Vertriebsgesellschaften unter Beachtung obiger Nomenklatur-Regelungen selbständig durchgeführt. Um eine einheitliche Außenwirkung der Marke Porsche in ihrem Webauftritt zu ermöglichen, gelten bei der Registrierung einer Domain die folgenden Regelungen: Porsche Clubs Für Porsche Clubs wird in der Regel folgende Domainkonstruktion verwendet: (z.b. Domain-Adressen für Importeure werden, wenn rechtlich möglich, zentral im Namen der Porsche AG angemeldet und dem Importeur zur Nutzung für die Dauer des Importeursvertrages überlassen. Sollte dies aus rechtlichen Gründen nicht möglich sein, gilt folgende Regelung: Die Länderauswahlseite The country selector page 9

50 Die Porsche AG bestätigt dem jeweiligen Importeur schriftlich, dass dieser dazu berechtigt ist, im Auftrag der Porsche AG eine, den obigen Regelungen entsprechende Domain ( zu registrieren. Diese Autorisierung gilt nur für die Dauer eines bestehenden Importeursvertrages zwischen der Porsche AG und dem Importeur. Nach Auflösung des Importeursvertrages behält die Porsche AG sämtliche Rechte an dem Domain-Namen und kann frei über die Verwendung der Adresse verfügen. Der Importeur verliert in jedem Fall die Rechte an der Nutzung der Porsche Domain. Der Importeur muss vor Registrierung der Domain-Adresse den Vertrag über die Nutzung des Porsche Markennamens innerhalb der Domain-Adresse unterschrieben an die Porsche AG zurücksenden. Zusätzlich sollte die Porsche AG nach Anmeldung eine Kopie des Registrierungsvertrages zwischen dem Importeur und der lokalen rechtlichen Institution erhalten. Es ist dem Importeur dabei während der gesamten Dauer eines bestehenden Importeursvertrages nicht gestattet, nach Eingabe der Porsche Domain zunächst auf einen nicht CI-konformen Bereich zu verlinken. 2. Domain registration The user-friendly structure of the Porsche website is supported by the simple rules governing domain names. The following chapter outlines in detail the aspects which must be taken into account during the registration of a Porsche domain Naming of the domains In order to create a standardized external impression for the Porsche marque on your website, the following rules apply when registering a domain: The address The address serves as a central address to all Porsche Internet sites It acts as a portal where the user can find all essential information about the Porsche company, its products and services. The country selector page included here also serves as a springboard to the market-specific websites of the local company. Porsche Clubs For Porsche Clubs the following domain construction is usually used: name].[country code] (e.g Registration guidelines (incl. Retention of title) Domain addresses for Porsche subsidiaries and business-to-business applications are registered centrally by Porsche AG. Domain addresses for centres and clubs are carried out independently by the relevant centre or club or by the responsible distribution companies in compliance with the regulations outlined above. Domain addresses for importers are, where legally possible, registered centrally in the name of Porsche AG and the importer is provided with usage rights for the duration of the importer contract. If this is not possible for legal reasons, the following regulation applies: Porsche AG provides the importer with written confirmation that he has the right, in the name of Porsche AG, to register a domain corresponding to the regulations outlined above ( abbreviation]. This authorization is valid only for the duration of an existing importer contract between Porsche AG and the importer. On conclusion of the importer contract, Porsche AG reserves all rights for the domainname and is free to decide how the address is used. The importer is relieved of all rights regarding the use of the Porsche domain. Before registering the domain, the importer must send back the signed contract to the Porsche AG regarding the use of the Porsche marque within the domain. In addition, Porsche AG should also receive a copy of the registration contract between the importer and the local legal institution following registration. During the entire duration of an existing importer contract, the importer is not permitted, after entering the Porsche domain, to include a link to an area which does not conform to CI standards. 10

51 3. Weiterführende Informationen Wir verweisen Sie auf weiterführende Informationen in folgenden Bänden der Corporate Communication Guidelines: CCG Part 1: Markenzeichen CCG Part 7: Dialog Marketing CCG Part 8.2: Porsche Club Sponsoring Der komplette Inhalt dieser Guidelines, erweitert um vielfältige Downloadmöglichkeiten, ist ebenfalls abrufbar unter Um auf den Online Styleguide zuzugreifen, benötigen Sie Benutzerdatum und Paßwort, welches Sie unter den hier aufgeführten Kontaktdaten erhalten. Fragen bezüglich Porsche Clubs: Porsche Clubbetreuung (VM.30) Telefon: +49 (0) 7 11 / Fax: +49 (0) 7 11 / [email protected] 3. Further information Further information is available in the following editions of the Corporate Communication Guidelines: CCG Part 1: Marque CCG Part 7: Dialogue Marketing CCG Part 8.2: Porsche Club Sponsoring The entire content of these guidelines, including a wide range of download options can also be accessed from In order to use the online style guide, you will need a user date and password. These can be obtained from the contact details listed here of this document. Questions concerning Porsche Clubs: Porsche Club Coordination (VM.30) Telephone: +49 (0) 7 11 / Fax: +49 (0) 7 11 / [email protected] 11

52 Copyright: 3/09 Dr. Ing. h. c. F. Porsche AG, Abt. VM Änderungen vorbehalten. Auf Vollständigkeit wird kein Anspruch erhoben. Subject to change. No guarantee can be given in whole or part for the contents.

53 Order Form for a Porsche Club Website 5 20 By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany Yes, we are interested in creating a Club website within the framework of the Content Management System of Porsche AG. Please send us the contact details of your agency. We do not already have our own Club website. We already have our own website, registered under the domain name: The content of our existing Club website should be copied to the new CMS website. We would like to program our website ourselves. Please contact us so that we can make the necessary arrangements. Regardless of whether you choose the CMS project, decide to program your own website independently or have already programmed it, we request that you sign a Domain Agreement with us. You can request a copy of the agreement for signing along with this form. We have already signed a Domain Agreement with Porsche AG. We have not yet signed a Domain Agreement with Porsche AG. However, we have duplicate original printouts of the Agreement and will sign and send it to Club Coordination immediately. We have not yet signed a Domain Agreement with Porsche AG. Please send us duplicate original printouts of the Agreement (Note: It will be sent to the Club President, who is the only person authorized to sign this document). The Club Logo that is displayed on the website must comply with the Porsche Corporate Identity (CI) Guidelines. If this is not the case with your Club Logo, we will be happy to help you modify your logo. Our Club Logo already complies with the Porsche Corporate Identity Guidelines. Our Club Logo does not yet comply with the Porsche Corporate Identity Guidelines. Please contact us so we can make the necessary adjustments. Our Club contact person for all website-related matters is: First name/surname: Porsche Club: Address: Tel./Fax: Date: Signature:

54 6. Porsche Club Management 6.1 Club Management This chapter is aimed at making your voluntary work easier and providing you with useful advice on the overall management of your Club, so that you can run your Club and Club activities successfully and with as little ef fort invested as possible. The basics for consistent Club work include managing the Club well and professionally. The following important topics are discussed in detail in the next sections: Cooperation with Porsche Dealers From financial support through to event cooperation and joint public relations, the regional Porsche dealer is not just a competent par tner in many aspects of Club Coordination. The dealer is nearby, knows the needs of your Club and can of fer you direct and local support. See Chapter 6.2 Acquiring Members If you have the right service por tfolio, you will be able to secure your membership levels and acquire new members, which is an impor tant issue for long-term Club management that should not be neglected. See Chapter 6.4 Public Relations Blow your own trumpet. It isn t just your Club members who you should share your news with. Consider your Club as part of the commercial activities within your region and allow others to take par t. Public relations is also a good means of acquiring new members. See Chapter 6.5 Comprehensive Activities for Young People Aimed at the junior members, although they first become driving members when they turn 18: The "junior members" are our future. Include your future members in your program so that they are integrated into Club life from the start. See Chapter 6.6 Porsche Club Sponsoring Porsche Clubs require sponsors in order to finance their Club activities. In order to project a positive image of the Porsche brand externally, it is very important to choose top-quality sponsors. Due to the level of importance associated with sponsors, we would like to provide you with some information about sponsoring. See Chapter Cooperation Between Porsche Clubs and Porsche Dealers Porsche AG truly values the enthusiasm shown by Club members around the world towards the Porsche brand and would like to contribute towards the success of the Clubs. The official Porsche dealers play a significant r ole in this partnership, in particular in the larger markets. Due to their local proximity alone, they are best situated to maintain close relationships with the Clubs and to look after their interests. The cooperation between Porsche dealers and a Club can be extremely beneficial to both par ties. For the dealers, this gives them the chance to build up close contact with a customer group. It can also enhance the dealer s performance and service portfolio through joint events. The Clubs benefit from the dealer s wide range of services. Dealers support Clubs: Organizationally and financially at events By providing meeting rooms for Club events (e.g. Club Board meetings) By acquiring new members (e.g. the Club s brochure is displayed in the Porsche Center) Through technical support in servicing and routinely maintaining the Club s vehicles (e.g. for events) By providing first-hand information concerning Porsche Through interesting contacts for possible collaboration For the reasons outlined above, it is in the Club s interests to maintain a good relationship with the local dealer. The Club should be responsive to the interests of the dealer if it requires the dealer s support, and the dealer should accept that the Club is independent and that its members are not employees but are actually customers! There are various options for cooperation, and these ar e considered in more detail below: Deciding Upon a Dealer In order to establish a mutually win-win situation and further strengthen the sense of community, every Club should be assigned to a local dealer and every dealer should also be assigned to a par ticular Club. This creates clear and simple channels of communication and provides for long-term cooperation. Dealer Membership in the Club To simplify the coordination between the two par ties and to strengthen the partnership, Club Coordination recommends that the Porsche sales par tner becomes a member of the Club or even a member of the 6 1

55 Porsche Club's Board (dealer in regional Club, importer in umbrella organization). This means that the dealer is actively involved in the Club's events and can also offer a dealer perspective on impor tant issues within the Club. This can, for example, also be in the form of a Board member who does not have voting rights. Mutual Contacts If the importer or dealer is not a member of the Club Board, it should at least establish a r egular contact person at the Porsche Center, who can be available to support the interests of the Club, whether with regard to events, publications or general questions relating to cooperation. The Club should also nominate a member as a contact person for the dealer. The Club representative should also represent the official voice of the Club on these matters. Support from the Porsche Dealer The support offered by the dealer can vary, for example: Financial subsidy e.g. for events Support from staff with the preparation and running of events Organization of a mobile technical service at events Use of existing dealer-specific media and pr omotional activities (e.g. insertion of advertisements in dealer magazines) Exchange of experiences on topics such as event management and media relations Provision of existing contacts (e.g. hotels, r estaurants, race circuits, agencies etc.) and special terms Provision of free or discounted prizes, giveaways or children's toys Automatic issuing of the latest product and company information to all Club members Provision of video and information material as well as procurement of contributors and guest spea - kers for Club evenings Invitation to the Porsche Center for pr oduct presentations Through advertising and public relations for your Club event, the dealer also benefits fr om: Announcements, post-event coverage and adver tisements in the Club magazine Being mentioned in magazines, newspapers, and other media such as radio, TV, and Internet Integration of its brochures and advertising material in your participant documentation Display of its advertising material at the event venues Use of its company name on tr ophies, T-shirts and other advertising material Presentation and sales of its products and services within the framework of the event (vehicles, parts, Porsche Design Driver s Selection, Tequipment, Travel Club, Porsche Financial Services) These measures not only support the dealer but also add to your Club s event! Joint Events The dealer and the Club can plan and run joint events whereby: A Club meeting is organized at the Porsche Center at the same time as a vehicle launch event The dealer is involved at the star t and destination points of a Club excursion - The dealer s customers are invited to Club events as non-members (Aim: To acquire new members for the Club) As a Club, you suppor t the dealer at its dealer events, road shows and exhibitions (e.g. by pr oviding assistants, instructors, speakers or exhibits) Your Club provides advertising space for the dealer in the Club magazine. This can be of fered free of charge, in return for the dealer s support or at a cost as part of an existing cooperation agreement You organize joint charity events whereby both parties benefit from free public relations work Joint Acquisition of Club Members The dealer is a key figure if you wish to acquire new Club members in addition to the afor ementioned events. The dealer can display information about your Club and your events, as well as the Club magazine, at the dealer center, or it can even set up a Club Zone on site, where you can display your material and where, for example, there are always Club members on-hand every Saturday. This can act as a drop-in center for members as well as inter ested parties. Ask your dealer if it would be possible to set up such a Club Zone at its local and r egional exhibitions or dealer events, so that your Club can showcase itself. The Club Zone can consist of a counter or a display with information material. 6 2

56 6 3 The approaches outlined above do of course r equire intensive teamwork between the Club and the dealer, but they are hugely beneficial to both par ties (for the dealer: customer loyalty; for the Club: new members) Supporting the Dealer Cooperation between the Porsche Club and the Porsche dealer can only work in the long-term if both parties benefit from the relationship. The Club can support the dealer in many ways. Suggest to your dealer, for example, ways in which you can encourage your Club members to visit the dealer. Or suggest to your Club members that they contact the dealer with any relevant inquiries. This way, you are offering the dealer support in positioning its range of services. Example of a Porsche Info Counter In addition to the Porsche Info Counter, elements of the Outdoor Event Kit ( for further information see Chapter 9) are also suitable for setting up a Club Zone. The dealer can also include information material (e.g Porsche Club brochure, see Chapter 8.2) and a Club membership application with the customer letter, the Welcome Package for new customers, or its other publications. It can also refer to the Club on its website or include a link to the Club s website. Conversely, the Club should refer to the dealer on its website and link to the dealer s website. A highly effective means of acquiring new members is to offer the dealer s customers automatic, free membership in the Porsche Club for a limited period (six months or one year). In this case, the member s contribution can be covered by the dealer/importer and Club on a pro-rata basis. Once the free membership has expired after one year, the customer should be asked whether he or she wishes to continue the membership in return for payment of the membership fee. Another way of cooperating to acquire new members is to provide a voucher, which the dealer issues to custo - mers when they purchase a vehicle, offering free entry to a Club event. This way, potential new and interested members can be introduced to the Club. This decision naturally resides with the respective dealer. Develop a joint reward and loyalty program for Club members. Collected loyalty points can be r edeemed against the purchase of accessories or services of fered by the dealer. Alternatively, you could set up a bonus system, whereby the Club receives support from the dealer (the type of suppor t is agreed in advance) if the Club members have contributed towards a certain level of sales at the dealer center. Inform the dealer of the vehicles within your Club and enable the Porsche sales par tner to determine how much of the sales volume is attributable to Club members. This will enable you to demonstrate how valuable this customer group is to the dealer. Small gestures can strengthen the friendship. Offer to provide the dealer support for its activities, mention the dealer s support in your Club magazine and pr e- sent the dealer with a trophy or a gift at the Club s end-of-year party as a thank you for the suppor t given throughout the year. 6.3 The Written Cooperation Agreement (Letter of Intent) The cooperation itself and the defined activities between the Porsche sales partner and the Porsche Club or umbrella organization should be documented in an annual Cooperation Agreement (letter of intent). This includes, for example, the events and activities which will be jointly planned and the events and activities wher e each party will offer mutual support and the scope in which this support will be offered. This ensures ongoing cooperation that can be monitor ed and controlled, irrespective of changes in personnel on either side. By reaching an agreement early on, this enables both partners to plan their personnel and financial resources effectively. Rome wasn t built in a day.

57 6 4 Therefore, the aforementioned suggestions may require a little time and commitment until a close and trusting r elationship has built up between the Club and the dealer. Every dealer is different and some dealers are more willing to get involved than others. There are many examples of long-term and beneficial cooperation between Porsche Clubs and Porsche dealers or importers. It is Porsche Club Coordination s aim to offer you active support and contribute towards a positive relationship enabling such cooperation to be integrated into Club work around the world. We are happy to provide you with information about projects and examples of successful cooperation between dealers and Porsche Clubs. Get the ball rolling and start talking with your local Porsche dealer. You will see that it r eally is worthwhile! 6.4 Maintaining Membership Levels and Acquiring New Members A Porsche Club lives through its members. Therefore, an important element of Club work is to keep incr easing the Club s membership numbers. Although from time to time, a Porsche Club, like any other association, may have to face dwindling or sluggish membership numbers. As there are usually reasons behind such developments, there is not always a simple solution. Therefore, the following points include tools which can be utilized in or der to tackle this problem in advance. The Service Portfolio is Important Porsche Clubs should offer an attractive program in order to retain members and acquire new members. In order to take into account the dif ferent interests (even potential ones) of your Club s members, you must strike a good balance between commercial, tourist, sport, family, cultural and motor spor t activities. If you are not sure where your members interests lie, you can ask them by , cir cular letter, in the Club magazine, on the website or directly on the membership application. You should also record information about your members vehicles. This will help you to establish focus areas for your events or Club magazine. W e recommend that you regularly review your service portfolio to avoid always having the same members attending Club events, to prevent the number of employees who actively participate at events from falling, or even to avoid having to cancel events due to an insuf ficient number of participants. We are happy to help you with new ideas or information to provide you with inspiration. Nomination of a Member Representative Define clear responsibilities for matters relating to the acquisition of members and member suppor t. An universal concept and a regular contact person can enhance the acquisition of new members and provide them with support. Nominate one of your Club members as a representative for member acquisition and suppor t, who fulfills the following criteria: Readily available Easy to get hold of Socially competent Experienced Club member Has a good network within the Club As a representative, he/she should be able to develop and implement a long-term concept for acquiring new Club members. The representative s area of responsibility might include the following activities: Responding to inquiries from interested parties Collating and sending information packs including the following content: Personal letter, information brochure, membership application, copy of the latest Club magazine, an up-to-date event calendar and specific information on upcoming events Sending welcome letters, membership passes and up-to-date Club information to new members Personally inviting new members to the next Club event by phone or Organizing welcome events for new members Running active acquisition and member commitment initiatives at Club events Following up cancelled memberships and finding out why the membership has been cancelled Motivating these individuals to rejoin Contact for the dealer (see 6.2) This position is extremely important to the Club and in terms of maintaining membership levels. Include the r epresentative s contact address in all important Club media such as brochures, website, Club magazine, and member - ship applications. Motivating Members Offer incentives (e.g. small gifts) to your Club members for acquiring new members. Umbrella organizations can also do this and of fer their membership Clubs an attractive prize for the best percentage increase or nominal increase in membership numbers. Regional Clubs can also of fer their members incentives for acquiring new members over a certain period. Social Commitment Within the Club Clubs lose most members during the first two years of membership. This is because they either fai - led to make a connection with the Club or the Club s program did not fulfill their expectations.

58 6 5 Help get your new members of f to a good star t in the life of the Club by integrating them into the Club scene right from the start. Welcome new members at your events, for example by introducing them to other members or setting up a special contact point. Small Clubs can also introduce new members in their Club magazine. Agree with your members whether the list of members should be circulated among fellow members of the Club in order to make it easier for new members to make contact with other members. Schedule regular special welcome events for new members, e.g. a brunch. You can present the Club's program and activities at these events. The activities should be pr e- sented by the respective person in charge, for example the Sports Manager presents the motor sport activities and the Editor presents the Club magazine and website. New members will also be given the oppor tunity to sign up for events. They have the chance to meet other new members and therefore recognize a few faces when they take par t in the Club's activities for the first time. If your Club program includes motor sport activities or other competitive elements, you should of fer regular beginners courses with instructors. For further information see Chapter 10 Porsche Sports Cup. Trial Membership and Taster Events Enable Porsche drivers who are interested in joining the Club to attend a small event, e.g. a day trip, fr ee of charge. Include provisions in your Articles of Association for trial membership without voting rights, e.g. for six months. You can also offer this membership option to individuals who are planning to purchase a Porsche. If the membership is not renewed after six months or if the member has not purchased a Porsche, the membership is automatically cancelled. However, we recommend that in each instance you talk directly to the member to find out if the membership should be renewed. Ask your dealer if he can imagine offering a trial membership like this to new customers. Activities for the Junior Members Encouraging junior members is fascinating and is becom - ing increasingly important in many areas of Club life. Porsche Clubs should tailor at least some of their events and other Club activities towards junior members, because these members are of particular importance within the Club. For detailed information on this subject, see Chapter 6.6 Activities for the Junior Members of Porsche Clubs. Chapter 9 Events also includes information on youth-oriented events. 6.5 Porsche Club Public Relations Comprehensive and widespread press and public relations are hugely important to the success of Porsche Clubs. These enable Clubs to acquire new members or sign up visitors to events, for example. Pr ess relations work is also a necessary par t of raising awareness of the Club, creating or improving its image, and gaining sponsors and donations. This chapter outlines some of the public r elations activities you could consider. Porsche Club Coordination can actively support some of the activities. The Porsche Club Brochure The Porsche Club Brochure is very important for the acquisition of new members. It can be displayed at dealer centers or be distributed by the dealer at dif ferent events. It should also be used at the Club s different events and activities, or, as mentioned in Chapter 8.2, it should be included in the vehicle delivery packs for new customers. Porsche Clubs can either design their own br ochure or use the brochure provided by Porsche Club Coordination (in a specific quantity and according to availability). For further information see Chapter 8.2 The Porsche Club Brochure. Cooperation with the Porsche Dealer As previously mentioned, the dealer s various promotional activities provide the Club with a much larger promotional and communication platform. For further information on the public relations support that your Porsche dealer can of fer you, see Chapter 6.2 Cooperation Between Porsche Clubs and Porsche Dealers. The Porsche Club Website A highly effective means of acquiring and communicating with members is to set up a Club website. A website is also an excellent platform for announcing Club events. Your website should include the event pr ogram and other activities as well as contact information, e.g. an address or a contact form which inter ested individuals can use to contact the Club and r equest further information. The website should also include a membership application form. To ensure that interested parties can easily find your website, you should register it with the most popular search engines and link it to the websites of Porsche Club Coordination and your Porsche dealer. However, this requires your website to comply with the CI.

59 Important details that you should take into consideration when registering a domain and setting up a CI-compliant Club website are included in Chapter 5 The Porsche Club Website. Advertisements in Magazines and Newspapers Small advertisements in specialist magazines or local daily newspapers are suitable for acquiring new members and also signing up participants for Club events. Ideally, the advertisements will be included under the categories Porsche, Events," or "Clubs. Advertising at Trade Fairs and Exhibitions Representing your Club at public events such as car shows and exhibitions or events in your r egion is a good way of acquiring members and maintaining member relations. This can be in the form of an information stand or a Club Counter on your Porsche dealer or impor ter s stand ( Chapter 6.2 Cooperation Between Porsche Clubs and Porsche Dealers ). Cooperation with Other Porsche Clubs To sign up national and international par ticipants to your events, you can also cooperate with other Porsche Clubs. Send them your invitations or completed ar ticles and ask if they could be included in their Porsche Club magazines. You can also send event flyers or invitations to other Porsche Clubs and ask them to cir culate the material to their members. Ask nearby Clubs to hand out your invitations at their events. Cooperation with Porsche Club Coordination Porsche Club Coordination can also offer you communication support. For example, through our website, which is accessed by the many Porsche customers who ar e interested in joining a Porsche Club. Inter ested individuals can find your Club address on our website, as well as your website address, if applicable, if it is CI-compliant and has a link on our site. You can also enter your events into the electronic event calendar on our website. ( >Country selection > Motorspor t and Events > Porsche Clubs > Event Calendar) We regularly publish our newsletter, Porsche Club News, which supports Club publications, advertises all kinds of events around the world and provides the latest information about the Porsche company. Porsche Club News is introduced in detail in Chapter 8.4. Porsche Club Coordination has access to dif ferent communication media, such as the Porsche Club Br ochure from Club Coordination, and we are happy to provide you with a certain number of copies for your events. W e also use this medium in terms of our own r epresentation to actively promote the Clubs. You can find more information on this topic in Chapter

60 The Porsche Magazine Christophorus The Porsche magazine Christophorus is an excellent medium for informing Porsche customers about your Club and events. It should be noted that due to the international character of the magazine, Porsche Club activities can generally only be included on the market pages. Christophorus is available within the large markets and includes a limited number of pages to cover nationwide topics. 6 7 If Christophorus includes pages covering your market, you should speak to your impor ter about the regular publication of Club events, the event calendar and the Club s contract addresses within these pages. Please understand that this is not possible for every issue and every event; it is usually only possible once a year, because the importer s pages are very limited and incur a cost. Fundamentally, the articles in Christophorus should be designed and selected so they will be of inter est to both Club members and Porsche customers in general. The articles should motivate the reader to join the Club. Example pages from the Christophorus magazine: Market pages for France, Australia, and Germany

61 6.6 Activities for the Junior Members of Porsche Clubs 6 8 As is the case with many Porsche Clubs, the Porsche owner s membership automatically includes his/her family. Even if the children within the family cannot be acquir ed as members of the Porsche Club at a later stage, because they cannot afford or do not want a Porsche, you should ensure that Club life is as attractive as possible for them so that they will try to r eturn one day as an adult member. Also, Porsche Club members with families ar e usually only satisfied members if the Club of fers an attractive program for the whole family, so that everyone can enjoy and experience Club life. The following activities proposed by Club Coordination can help you optimize the activities for your junior members. Many of the suggestions come fr om the extensive experience gained by sports clubs where these activities have been in place for many years. Nomination of a Junior Representative Nominate a special representative for junior activities within your Club a young member who demonstrates responsibility for integrating younger topics into the dif ferent areas of your Club life. In doing so, you will ensur e that the wishes of junior members ar e promoted seriously and are not repeatedly overlooked when preparing events. The younger members also have a special point of contact with whom they can discuss their own suggestions and organize junior meetings, for example. It is impor tant that the voice of the junior members is taken serio usly and taken into consideration when making decisions. Junior Areas in the Club Magazine and on the Website Allocate a special page in your Club magazine or on your website to your younger members. Depending on the age of the target group, you could offer a children s page that includes a drawing competition or a Porsche quiz, for example. Of course, you can use these pages to r eport on events that are aimed at children and young people, to announce the latest news about the Junior Club Championship or simply to include information that is tailor ed to the audience and covers Porsche's history or looks at dif ferent Porsche models. Announcement of Family Awards One way of integrating families into Club life is to announce a Family of the Year Award in recognition of the significant contribution that a family has made towards the Porsche Club, whether this is because the family has committed a lot of time to the Club or whether it has come up with an especially good idea. Announcement of a Junior Club Championship Aside from individual competitions for children and young members, you could introduce a Junior Club Championship into your Club s events, whereby several competitions are carried out over the year and a championship t rophy is awarded at the end. The championships can r elate to different activities (such as carting, mountain biking, miniature motorway races, photography, drawing, reporting on events etc.) and should be divided into dif ferent age groups. Organization of Events Aimed at Children and Young Members Events are a great way of reaching young fans of the brand, familiarizing them with the Club and encouraging their enthusiasm for the Club. This does however r equire a suitably tailored program that promotes the interests of the children and young people at the Club. You could, for example, of fer special rates for children and older children to attend your events. We recommend that you offer free overnight accommodation and board for smaller children and do not charge them a fee to attend the event. You could offer older children overnight accommodation and board at reduced prices, with no fee to attend the event. Of fer overnight accommodation and board to young people at the usual prices, but do not charge them a fee to attend the event. You should publicize the reduced prices and the possibility of a children s program, as well as childcare facilities, in the registration documentation. On the basis of the ages specified on the registration form, you can decide what program you want to offer. If you offer competitions for children, you need to make the same preparations as you would for the competitions and championships for your adult members: You must establish the rules and schedules and appoint a r eferee. You could also plan to hold an awar ds ceremony so that the young guests can be center of attention for a while during the evening event. Childcare facilities at racing and Club spor ting events have proved particularly worthwhile. They mean that the Club sports drivers do not have to choose between their family and the Club event. The par ents know that their youngsters are in good hands. In addition to these general suggestions, ther e are other age-based options that can be incorporated into a childr en s program at your events.

62 Options for Small Children Aged 3 6 You do not necessarily have to of fer a program for children of this age. The main aim is to make the event as attractive as possible to the whole family. We recommend that you set up a childcare facility for the young children, with a supervisor and children s toys. Your event could incorporate a picnic rather than a restaurant meal. This will enable families and Club members to get together in an environment that is informal and suitable for children. Position attention-getters for children at exits. Hold a themed rally with images positioned along the r oute. Children travel in the vehicle with their par ents and can find the images. Ask someone to do face painting, or hire a clown or a magician as an attraction at your events. Keep your costs down for these types of activity by contacting a student service or simply by asking around the members of your Club to see if someone can take on this role. Provide giveaways at your events for childr en too not just the adults! Think about setting up separate tables for childr en that are nicely decorated and where there is sufficient room for playing. You should choose restaurants with grassed areas or playgrounds that are within sight, where the children can play. Special children s menus should be offered for meal times. Porsche AG will support you at your larger events by providing small Porsche children s toys such as drawing books, magic cubes, or card games that you can use in the childcare facility or as raf fle or competition prizes. You can order these from Club Coordination using the enclosed order form. The order will then be agreed in detail between your Club and Club Coordination. Options for Children Aged 7 11 At this age, children no longer want to attend a childcare facility where there are small children. They would rather be surrounded by children of their own age, and take part in their first competitions. Organize a cycle rally, a cycle course or a car quiz, for example. Alternatively, you could design a separate competition such as a photo hunt with childr en s answer sheets. The children can search for special pictures or answer simple questions (on the subject of Porsche, of course!). Organize a drawing competition (theme: Porsche) or an award for handmade Porsche model cars. You can, of course, also offer children s games (that are probably similar around the world) such as a paper chase, childr en s rummage sale, sack race, card games etc. Alternatively, you could build a model motorway, which some Club members probably have in their basement (although you can also rent them from agencies), where you can stage competitions. Organize competitions with remote-controlled cars. The cars can be provided by the Club or as a one-of f by a Porsche sales partner, as a show of suppor t for your event. Soap box derby races are especially popular, and create a lot of work well in advance of the event, par ticularly in terms of creating the wheels. Options for Children Aged Young people are already very independent and are generally only happy to accompany their par ents to events that they find interesting and attractive. Offer competitions based on computer games, such as Need for Speed, the Porsche computer game that is available from computer specialists or your Porsche sales partner. Junior carting races are a highlight for young members. However, the selected carting track should be checked out first, and if necessary special insurance should be purchased. Arrange a youngsters afternoon where the teenagers can learn about Porsche technology from a Porsche technician. Ask at your Porsche Center if they can provide rooms or speakers for this type of event. Engage the youngsters as babysitters, for example, at evening events or within the childcare facilities. This way, you can include them in the event and of fer them the added bonus of being able to earn some money at the same time. Organize a kids or teens Porsche Club Par ty, either as a separate event or within a separate ar ea at an adult event. 6 9

63 Merchandising for Children 6 10 Drawing kit Consists of water colors, wax crayons, felt tip pens, wood pencils and a drawing book WWM Reflector Soft, adhesive, in the shape of a 911 WWM Model car Pull-back toy car (with pull-back engine) Approx. size 01:36 Width 13 cm, length 6 cm, height 5 cm WWM Magic cube WWM Porsche Memory Evolution card pairs with Porsche theme in high quality storage box WWM Chapter 9 includes further promotional items.

64 Example Application for Porsche Club Membership The header of the application form should include the Club s address and the name of the Club contact person, together with telephone number, fax number, and address Applicant s Personal Information: Title: Mr./Ms.: Name: Address: Date of birth: Tel./Fax/ Marital status: Number of children (incl. age): Occupation: Applicant s Vehicle(s) Model: Additional Porsche vehicles: Year of construction: (number) Applicant's Personal Interests I am primarily interested in the following activities and topics: Social events (dinner, cultural, regular get-togethers etc.) Tourism-related events (tours, weekend trips, photo hunts etc.) Family events (picnics, BBQ s, day trips, events of fering childcare facilities etc.) Motor sport events (circuit track races, slalom races etc.) Driving courses Car exhibitions/concours d Elégance Oldtimers Technical information/information about the product and brand (Club magazine/presentations/ information stands at events etc.) Sporting events (tennis, golf etc.) Other:

65 Contribution This part of the membership application should include the following information: Registration fee Annual contribution Mention what payment types the Club accepts (specify check, cr edit card, direct debit or bank transfer, together with the necessary details) Mention whether contributions (pro-rata) are reimbursed if the member leaves the Club 6 12 Signature: Place: (To confirm the payment or authorize the dir ect debit) Date: Data Protection Clause I would like to take advantage of the Porsche Club Coor dination benefits. I therefore understand that the data I specify here will be stored on a database managed centrally by Dr. Ing. h.c. F. Porsche AG, Germany, provided this is in place, and consolidated with other data fr om the Porsche company. The data will be used exclusively by Dr. Ing. h.c. F. Porsche AG, Germany, the responsible sales organization within your country and the r elevant Porsche Center, as well as the assigned service provider, for the purpose of market and opinion r esearch and for information about products and services offered by the Porsche company. I can choose to withdraw my consent at any time by advising this in writing. Admission Procedure/Conditions of Membership Here, the Club should provide information on whether The member is automatically admitted upon payment of the contribution, or whether admission into the Club must first be appr oved by the Board The membership can be transferred to another person. Contact How did you hear about our Porsche Club? Through the Porsche Club s website In the Porsche Club magazine From a Porsche dealer or impor ter Through the Porsche website Through the website or magazine of another Porsche Club In specialist magazines In Christophorus At one of the Porsche Club s events/appearances at an exhibition At one of the Porsche dealer's events/appearances at an exhibition From other Club members Signature: (To confirm the membership application) Place: Date: The application should also contain a section that is to be completed only by the Club and that includes, for example, the membership number and comments on whether the membership application has been approved, along with the signature of the person responsible for admitting the new member: Comments: Signature: Place: Date: (To confirm the membership application)

66 Order Form for Porsche Children s Merchandizing By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany Porsche Club: Event: Contact person at the Club: Tel./Fax: We hereby place an order for the following promotional items: Item Order number Quantity Drawing kit WWM Model car 1:36 WWM Magic cube WWM Evolution 911 memory game WWM Reflectors WWM Delivery date: Delivery address: Date: Signature:

67 7. Coordination of Porsche Clubs by Porsche AG 7.1 Porsche Club Coordination The first Porsche was created in The first Porsche Club was formed in The enthusiasm of the pioneers of old quickly spread to the growing community of fans who wanted to share in this passion. And this enthusiasm still lives on today. Passion and independence are typical characteristics of Porsche Clubs. Each Club has an individually designed program, its own range of services and its own par ticular mix of members. Porsche drivers are enthusiastic individuals! But all the Clubs around the world have one thing in common a sense of unity with the Porsche company. Right from the start, Porsche has always been delighted with the enthusiasm of the Clubs and their members, and at an early stage decided to of fer its support to the Clubs and their activities. Over 30 years ago, Porsche was one of the first automotive brands to set up a team, the central Porsche Club Coordination, dedicated to looking after the Clubs. Integrated into the Sales and Marketing depar tment at Porsche AG, central Porsche Club Coordination has a strategic and coordinating function, and offers the Porsche Clubs and Porsche sales partners support with all Porsche Club-related matters. As the Club scene expanded quickly and pr oliferously in recent years, it became clear that one single coor dination team in Stuttgart was no longer enough. Therefore, in 2001, the Porsche Club Coordination structure was extended on both a national and r egional basis. The main objective of this was to position Club Coordination closer to the customers and to ensur e that the Clubs in the various markets ar e well coordinated. An employee was therefore appointed in Club Coordination for each of the markets with high membership numbers. In other Porsche AG markets, the r espective Marketing Manager at the subsidiary or impor ter looks after and coordinates the Porsche Clubs. Porsche Club Coordination is based upon three pillars: International Club Coordination at Porsche AG National Club Coordinators for subsidiaries and importers Regional Club Coordinators for local dealers and Porsche Centers The respective contact person and contact data for central Club Coordination is provided in Chapter 7.3 Contacts at Porsche Club Coordination and on the Porsche website. 7.2 Responsibilities and Targets of the Porsche Club Coordination Club Coordination as an Interface for Markets and Clubs As explained in the preface, central Porsche Club Coordination acts as an advisory inter face between Porsche AG, the subsidiaries and impor ters and the Porsche Clubs. In this intermediary role, it represents the interests of the Porsche Clubs in the company as well as the interests of Porsche AG and its sales par tners vis-à-vis the Clubs. Club Coordination Club Coordination is responsible for taking on board the interests of all the recognized Porsche Clubs, supporting all the parties involved with a view to working together effectively, and encouraging medium and long-term coordination and collaboration across the entire Club world, including all cooperation partners. Club Coordination also establishes the link between the Porsche Clubs and other depar tments within the Porsche company, such as the Porsche Spor t Driving School and the Porsche Travel Club. It is also responsible for smoothing out any disagreements within or between Clubs as well as between Porsche sales partners and the Clubs. Personal Advice An important element of the role of central Porsche Club Coordination is the personal dialog and personal advice available to Porsche Clubs, their members and Porsche sales partners on: Club formations Matters regarding Porsche AG Corporate Identity Joint organization of events and factory visits Other collaborative projects Legal interests (e.g. trademark violations) Warning of and protection against unofficial Clubs First and foremost however, the aim of Porsche Club Coordination is to communicate the sense of belonging to a worldwide Porsche family and to unite and strengthen the Clubs under this umbrella. Factory Visits Organized by Porsche Club Coordination Another service that Porsche Club Coordination offers to Clubs is that of special contingent to visit the factories in Zuffenhausen and Leipzig. These Club visits ar e organized and supported by Porsche Club Coordination and can, for example, be combined with other of fers from the Porsche Travel Club or from the Porsche Sport Driving School. 7 1

68 For further information, see Chapter 8 Services Offered to Porsche Clubs by Porsche AG. Support at Club Events Every year, approximately 9000 Club events take place around the world. Porsche Clubs are represented at these events as brand ambassadors of Porsche AG. Porsche Club Coordination and the responsible importer or dealer support the Club with regard to planning and organization. The Club Coordination employees also act as official representatives of Porsche AG at large Porsche Club events (with 200 plus vehicles). To assist the Clubs in their r ole as brand ambassadors, a range of supporting equipment has been designed, including tents, lecterns, and screens etc. The Outdoor Event Kit and the Club Kit comply fully with the Porsche Corporate Identity. The concept of the Outdoor Event Kit is a flexible modular design that has been cr eated especially for use at Porsche Club events. In addition to these event kits, Porsche Clubs also have access to official promotional items such as flags, banners, table-top pennants, napkins, sugar bags etc. all the finishing touches for a per fect and successful event. These "small" promotional items play a large part in terms of identifying with the Porsche brand and can be ordered free of charge in limited quantities at any time from Porsche Club Coordination. Close cooperation between Porsche Club Coordination, the Porsche sales partners and the Porsche Clubs is important, particularly at large events and parades. This cooperation offers value and benefits to both the Porsche Clubs and Porsche AG: Coordination of different international events with regard to date and type of event International communication and acquisition of participants and members for the Clubs Porsche AG s acknowledgement of your Porsche Club through joint representation at events Appropriate representation of the brand by the Clubs at large events through use of Porsche promotional items Presentation of the Porsche model range and integration of the accompanying of fers (e.g. Porsche Design Driver s Selection and Tequipment) Enhancement of customer retention for Porsche Communication and Information Porsche Club Coordination helps the Porsche Clubs com - municate with each other and also of fers support with their public appearance and communication with Porsche customers. It also encourages the exchanging of views between Porsche AG, the Porsche sales organization, the Porsche Clubs, and their members. In addition, it pr ovides the Porsche Clubs with up-to-date information, r eports, and news from the Club world and the Porsche company. Club Coordination produces various communication media such as this Porsche Club Handbook, Porsche Club News, the Porsche Club Coordination website, the Porsche Club Brochure, and circular letters. For further information, also see Chapter 8 Services Offered to Porsche Clubs by Porsche AG. Managing Worldwide Club Development In order to project a uniform appearance with high brand recognition value both on the Club scene and externally, Porsche Club Coordination is responsible for the strategic management of Porsche Club work. Ther efore, in consultation with the Clubs and the Porsche sales par t- ners, it has developed event guidelines and coor dinates the Porsche sales partners with the aim of improving cooperation and assisting both par tners. In order to ensure that all parties pull together, central Porsche Club Coordination has developed a strategic management concept incorporating the following: License Agreement The License Agreement is the first step towards becoming an officially recognized Porsche Club and it governs the future collaboration between the Club and Porsche AG. The basis for the License Agreement is compliance with trademark rights use and a CI-compliant logo. See Chapter Recognition as an Authorized Porsche Club: License and Domain Agreement Domain Agreement The Domain Agreement is the second major contractual provision between the Club and Porsche AG. This authorizes the Club to use the Porsche name in connection with the Club name on the Internet and to develop its own website in line with the Porsche CI standards. For further information, see Chapter 5.4 Corporate Communication Guidelines Part 12 Electronic Media for Porsche Clubs and Recognition as an Authorized Porsche Club: License and Domain Agreement Corporate Identity (CI) Clubs that have signed the Porsche AG License Agreement and Domain Agreement have the right as well as an obligation to use the components of the Porsche Corporate Identity, once these agreements have been checked and approved by Club Coordination. Primarily, this grants the Club the right to develop a Porsche Club logo and to align its online presence with that of Porsche AG. 7 2

69 7 3 For the ideal structure of the worldwide Club Organization and further information, see Chapter 3.2 Porsche Club Organization Structure Organization of Porsche Club Conferences Porsche Club Coordination not only supports the Porsche Clubs with planning and running events, it also initiates workshops for Clubs and sales par tners. The workshops are useful in terms of: Setting common goals and promoting mutual understanding Strengthening the sense of togetherness by integrating social activities and events Increasing communication and cooperation between the Clubs and the Porsche par tners Worldwide coordination of the Porsche Clubs Analysis of opportunities and duties in the Club world and integration of suggestions for improvement Introduction of new products from Porsche AG, thereby bringing the Club and its members closer to the Porsche brand The national workshops are a platform for exchange between Porsche Clubs and representatives from the Porsche sales partners in the respective market. The overall aim is to improve cooperation and take into account the individual characteristics of the markets. These workshops also focus upon managing and coor dinating all the Porsche Clubs within a single market or consolidated markets. In addition, inter-market topics such as the interests of the Porsche Classic Clubs ar e discussed and developed once a year at the Classic Round Table. In order to take account of the br oad basis of the Club scene, these workshops are aimed at different operational levels: International Club President workshop: For Club Presidents from the umbrella organizations and sales partners worldwide National Porsche Club committee: For Club Presidents from the umbrella organizations on a European level Theme-related Club workshops: Such as the Classic Round Table as part of large Classic events The International President workshop is the most significant and largest workshop of its kind. Through workshops and working groups, the participants compile suggestions and assistance on impor tant Club matters, while presentations provide information on Porsche AG projects as well as the work and aims of Porsche Club Coordination.

70 7.3. Contacts at Porsche Club Coordination 7 4 In recent years, the number of Clubs ar ound the world has continued to increase, spreading into new markets and initiating new activities. Club Coordination has been split by market so that it can pr ovide the Clubs with as much personal support as possible. This ensures that Clubs have a personal contact person and constant contact with Club Coordination. Above all, it enables Club Coordination to provide the best possible support to specific markets in terms of addr essing their needs and requests. The members of the Club Coordination team have been assigned clearly defined tasks, which means they can concentrate on their market. In addition to the ongoing projects within the markets, Alexander Klein also looks after Porsche Club News and Mathias Menner looks after factory visits. Sandra M ayr is the Team Spokesperson and is readily available to discuss all manner of issues and inter ests for all markets. Sandra Mayr Role: Languages: Team Manager German, English, French Joined Porsche: June 2006 Contact Tel: +49 (0) [email protected] Paul Gregor Role: Languages: German, Responsible for USA/Canada Australia/New Zealand Russia English Joined Porsche: February 2007 Contact Tel: +49 (0) [email protected]

71 Claudia Schäffner 7 5 Role: Languages: German, Responsible for Europe Middle East & South Africa English Joined Porsche: August 1978 Contact Tel: +49 (0) [email protected] Mathias Menner Role: Languages: Responsible for Latin America Asia Pacific, China/Japan Factory visits German, English Joined Porsche: April 2002 Contact Tel: +49 (0) [email protected] Alexander E. Klein Role: Languages: German, Responsible for Classic Clubs worldwide Porsche Club News English Joined Porsche: July 2006 Contact Tel: +49 (0) [email protected]

72 7.4 Coordination of Porsche Clubs by Porsche Sales Partners 7 6 As mentioned previously, the structure of central Porsche Club Coordination was extended in 2001 to include Club Coordinators at dealer and impor ter level on a national and regional basis. National Club Coordination focuses upon communication with the umbrella organization within the country and upon improving overall cooperation. National Club Coordination is also responsible for developing regional Club Coordination so that it can of fer extensive support to the individual regions (dealers), registers, and their members. Collaboration Between Porsche Club and Porsche Center As previously explained in detail in Chapter 6.2, each regional Porsche Center should have one employee who is in charge of Club work, and each Club should be assigned to a Porsche Center. This has many clear advantages: The Porsche dealer has direct contact with customers, which is ideal for coordinating regional Club activities and providing Club members with personal support. The Club in turn has a contact at Porsche within its region, town etc. To simplify coordination between the two par ties and to strengthen the partnership, Club Coordination recommends that the sales par tner becomes a member of the respective regional Porsche Club, perhaps even as a member of the Board, if desired. A Win-Win Situation In reality, the cooperation between a Porsche Club and a Porsche dealer can only be successful if both par ties are able to benefit from the relationship since both parties invest in it. Cooperation between the Porsche Clubs and the Porsche sales organization will enable the entire Club world to be professionalized in the long-term. Also, due to the level of trust that builds up between the sales or ganization at Porsche AG and the Clubs, the Clubs interests can be better addressed, and vice versa of course. This Handbook includes many references to the potential cooperation between Porsche Clubs and Porsche sales partners. If you need help in establishing contact with a dealer, please do not hesitate to contact us or your national Club Coordinator. Chapter 6.2 Cooperation between Porsche Clubs and Porsche Dealers includes more detailed information on this topic. To find out the complete address details of the Porsche sales partners and Marketing Managers, visit our website select the relevant country, and choose Find a Dealer. If the sales partner does not become a Board member, he should at least appoint a r egular contact person for his Porsche Club. This contact person should be available to address all Club interests such as events, publications, or general matters relating to cooperation. Each Club should also appoint a contact person who is responsible for responding to cooperation-related matters and coordinating with the sales par tners.

73 8. Services Offered to Porsche Clubs by Porsche AG 8.1 The Porsche Club Coordination Website 8 1 As has been mentioned several times within the Handbook, Porsche Club Coordination also has an Internet presence. To visit the Club Coordination website, go to: > International country selection page > Country > Central Club Coor dination > Motorsport and Events > Porsche Clubs If you are unable to find your country or the Porsche Clubs section, you can choose Other countries on the country selection page to go to the central Club Coordination page. The Club Coordination website includes detailed information on the following: 1. Areas with Public Access Porsche Club Coordination This section, like this Handbook, introduces the members of the central Porsche Club Coordination team and their areas of responsibility. Porsche Club Addresses This section contains the addresses of Porsche Clubs around the world. It only includes the addr esses of the branches or the Club Presidents, as Porsche Club Coordination does not hold any fur ther information due to data protection laws. The Club Coordination website also links to the individual websites of the Porsche Clubs around the world, provided that these comply with the CI guidelines. Visitors who are interested in becoming a Club member can find the relevant contact information here. Club members can search for information on other Clubs or find out about and par ticipate in the open events offered by Clubs in other countries. Porsche Club Sport Here, you can publish details about your Club s sporting events and also find out about the motor spor t events of other Clubs. This section is aimed at all motor sport fans, whether they enjoy being a spectator or want to take part themselves in their own Porsche (see also detailed information in Chapter 10 Porsche Club Sport and Porsche Sports Cup ). Event Calendar The Event Calendar provides an overview of the events being held by Porsche Clubs ar ound the world, and you can search the calendar for specific events or insert and promote your own events. If you insert an event, it is not added automatically to the calendar, but is first sent to Club Coor dination. We check all entries for compliance and to ensur e that they are complete. These checks enable us to pr event third parties from inserting unauthorized events. Once approved by Club Coordination, the data is activated online. If you wish to update, edit, or delete one of your entries, you can forward these changes to Club Coordination. We purposely chose not to include an editing function in the Event Calendar, in order to protect this tool from misuse and to prevent unauthorized people from changing the information. Therefore, if you wish to make any amendments, please send the details in a brief, informal to: [email protected]. We are of course also happy to enter your events into the Event Calendar on your behalf. However, we do ask that you provide us with all the necessary informa - tion in German or English in plenty of time, ideally by November of the preceding year. Additional information such as content, activities, and contact details Club Membership This section is aimed at potential new members and helps them to join the Porsche Club world. It includes an introduction, general Club information, as well as essential forms. Porsche Club News You can browse through the various issues of our Club newsletter Porsche Club News in this section of the website. The issues are archived in the secure Exclusive for Club Members area, where Porsche Club members can search for them at any time by issue and by year of publication. The access data for the secure area is included at the end of page 8/2. Event Calendar on the Porsche website

74 are useful for potential par ticipants. Please indicate in your that you would like us to inser t the dates into the Event Calendar on your behalf. 8 2 Club Coordination can insert links from the Event Calendar to your website, directing the visitor to announcements of Club events that are of international interest, such as the large Porsche parades that are held on a regular basis. 2. Exclusive for Club Members Please note that to access the information in this area, you must log in and enter a passwor d. The access details are included at the end of this page. The password should only be shared with selected Club members who, for example, ar e involved in Club Management or the or ganization of Club events (e.g. organization team, Sports Manager etc.). Services for Clubs This area of the website includes all the or der forms and checklists that are also contained within this Handbook. It also includes information on the Porsche Outdoor Event Kit, the Porsche Club Kit ( Chapter The Outdoor Event Kit and The Porsche Club Kit ) as well as the other Porsche decorative materials and promotional items that are included in this Handbook ( Chapter 9.3 Decorative and Supporting Materials for Porsche Club Events ). It also provides information about Porsche Club logos ( Chapter 4 Porsche Club Logo ), Porsche Club websites ( Chapter 5 Porsche Club Website ) and factory visits. Detailed Porsche Club Addresses This section includes the address details of individual Board members such as the Chief Executive, the Spor ts Manager or the Editor of the Club magazine, as well as some additional tools (search function, creation of distribution lists). The Porsche Club Addresses area on the Porsche Club Coordination website Download From here, you can access all the PDF and W ord files. You can, for example, download checklists, or der forms, and issues of Porsche Club News etc. This area too should only be accessible to Club members and is therefore protected by the same password that is used to access the Services for Clubs section. The password for the following areas Download Services for Clubs Addresses Club Coordinators Detailed Porsche Club Addresses is: Username: porsche_club Password: service This area should only be accessed by Club members and is therefore password-protected (see below). The password is the same as that used to access the Services for Clubs section. Addresses Club Coordinators To make it easier for you to liaise with our sales par tners, this section includes the addresses of the national Club Coordinators at the Porsche sales subsidiaries and the Porsche importers around the world. These addresses are updated regularly.

75 8.2 The Porsche Club Brochure 8 3 To support the Porsche Clubs with their public r elations and membership promotion, Porsche Club Coordination provides the Porsche Clubs with a Porsche Club Brochure. The brochure was completely revised in 2008 and includes current topics, offers and fantastic images illustrating the Porsche Club world. The Brochure Provides general information on the history, world wide expansion, and size of the Porsche Club world Illustrates the relationship between the Porsche Clubs and the Porsche company Introduces the general spectrum of Porsche Club activities Refers to the area of the website that includes the address information for all the Porsche Clubs, enabling the reader to contact the Clubs directly Includes a reply card for interested individuals to contact Club Coordination and obtain further information. The card has a blank address field in which The Club can insert its own stamp on brochures that it distributes The interested individual can enter the Club address that he has retrieved from the website, if he obtained the brochure from Porsche, at an exhibition, for example. Club s address onto the brochure and, if desired, include a separate information sheet. The Club can also use the brochure as part of its events and activities. Porsche importers and Porsche AG can also include the brochures as part of their events and activities as a means of advertising the Club world and acquiring new members. Each Club can also choose whether to inser t a separate sheet in the brochure, providing information on the individual Club s services and contacts. The brochure is available in five languages: German, English, French, Spanish, and Italian. The brochure is available to Porsche Clubs and Porsche sales partners in limited quantities and is fr ee of charge. Each Porsche importer, Porsche dealer, and Porsche Club can use the enclosed order form to order Porsche Club brochures from Porsche Club Coordination. Porsche Clubs Faszination verbindet. The Porsche Club Brochure, version WVK DIWW Application and Use The brochure can be displayed at dealer centers, used at dealer events, or be included with the pur chase of new vehicles as a means of adver tising the Club to new members. The Porsche Club should first agr ee with the Porsche dealer the options for displaying and distributing the brochures. In this case, the Club should stamp the

76 8.3 Porsche Club News 8 4 The Porsche Club News newsletter is an electr onic medium for all Porsche Clubs worldwide. It enables all the Porsche Clubs around the world to exchange information with other Clubs, report on their events, or extend invitations. However, the newsletter is also the platform thr ough which Porsche AG or Club Coordination can communicate with the Clubs. Porsche Club News includes sections such as New from Porsche AG, Porsche Club Management, and Information Exchange. In the newsletter, we publish news about the company and about Porsche products as well as suggestions for managing your Club. And, of course, it also keeps you informed about Porsche AG events and news fr om Club Coordination. Your contact at Club Coordination for Porsche Club News is: Alexander E. Klein Tel.: +49 (0) Fax: +49 (0) [email protected] Porsche Club News is distributed to all Porsche Club Presidents and we ask that they forwar d the newsletters to their members. Porsche subsidiaries and impor ters around the world also receive Porsche Club News by e- mail. You can also refer your members to the Porsche Club Coordination website, where they can view Porsche Club News online. > International country selection page > Country > Central Club Coor dination > Motorsport and Events > Porsche Clubs > Porsche Club News If your Club is not yet included in our distribution list for Porsche Club News, please contact us. Chapter 7.3 Contacts at Porsche Club Coordination. You can contribute towards Porsche Club News, which is published five times a year, so please send us your ar ticles! To simplify the production of Porsche Club News, we ask that you send us your contributions by . Attach your copy to the as a W ord file. Please send us your images in TIFF or JPEG format (minimum resolution 300 dpi). We are unable to use images that are embedded in Word files, due to poor image quality. Examples of pages from Porsche Club News When sending us your contributions, please note that the submission deadline is around two months before the publication date of the issue. The publication dates ar e always printed on page 4 of the curr ent issue. This applies in particular to event announcements, to make sure they are advertised in Porsche Club News well in advance.

77 8.4 Porsche Club Factory and Museum Visits 8 5 As a special service for of ficially recognized Porsche Clubs, Porsche Club Coordination offers special contingents of visits to the factory and museum in Stuttgar t, and the factory in Leipzig. These visits ar e also tailored and organized by Porsche Club Coordination. This organizational support also includes making hotel, restaurant, and coach reservations. We can also provide you with information and tips for visiting Stuttgar t and Leipzig. As part of your factory visit, all Clubs ar e invited by Club Coordination to lunch and dinner in Zuf fenhausen or to the Customer Center in Leipzig. Club members can also visit the Porsche Design Driver s Selection Shop at each of the locations. These shops sell the latest collections and, of course, souvenirs. To ensure that the visits are made as personal as possible, we limit them to a maximum of 40 people, all of whom must be over 16 years of age. The factory visits ar e conducted in German and English. Due to reasons of capacity, the number of Porsche Club factory visits is limited to ar ound 25 events per year. The best way to book a factory visit is via your umbrella organization. If there is no umbrella organization in your country, your Club can use the enclosed form to book directly. Please note that due to high demand, ther e may be a waiting time, so we must r eceive your registration in plenty of time. Planning for the following year is usually finalized in the fall of the curr ent year! Please send your inquiries and bookings to: Mathias Menner Tel.: +49 (0) Fax: +49 (0) [email protected] Of course, Porsche also offers you the chance to visit the main factory or museum outside of these 25 events. For detailed information, see Chapter 8.4 Other Factory Visits Porsche Club Factory Visit, Stuttgart The Main Factory There are very few other brands that ar e as closely associated with their points of origin as Porsche. The Porsche mythos begins at the factory in Stuttgar t-zuffenhausen. Club members find it very exciting to visit the birthplace of their cars. The two-hour (appr ox.) factory tours incorporate vehicle assembly, new motor production, and upholstery. (Subject to change.) The New Museum The fascination with the Porsche brand is not least based upon its unique tradition. The new museum brings this tra - dition to life like never befor e. The new museum was created as a central point that brings together all the historical and modern day knowledge about Porsche, making it available to the public. At the hear t of the museum is a grand exhibition space displaying around 80 fascinating car models. The museum complex also houses other Vehicle production at the Stuttgart-Zuffenhausen factory

78 features that are directly associated with the history of Porsche. The Porsche AG historical archive and the Classic workshop also form part of the new museum. Your visit to the Porsche factory includes a detailed tour of the new museum, which you can also visit separately at any time. Clubs that are planning an overnight stay in Stuttgar t when they visit the factory are also invited to dinner as guests of Club Coordination. This provides the opportunity to discuss issues with different Porsche employees and exchange overall impressions of the tour and museum Porsche Club Factory Visit, Leipzig The Leipzig location is par ticularly geared up for customer visits and offers appropriate facilities and attractions such as the break-in and control tracks or the of f- road track that is used for driver training. In Leipzig, Porsche Clubs can choose from four different programs, with each factory visit of fered free of charge to members. It lasts around three hours and includes: A tour of Production and the Customer Center, as well as a movie A visit to the modern test tracking contr ol center and the historical car exhibition Lunch invitation Members can also add fur ther modules to this basic pr o- gram, although the Club must pay for these additional modules, which are offered at a special price. Tour 1: The factory visit, not including the driving pr ogram, is offered free of charge to Clubs. This tour includes: Welcome in the Customer Center A tour of Production A tour of the Customer Center with a visit to the test tracking control center, the vehicle exhibition in the museum and a movie Lunch at the restaurant in the Customer Center Dinner invitation Taxi rides (hot laps) with the instructors (char geable) Duration of the tour: hours including lunch Cost of the tour: Free of charge to Porsche Clubs Tour 2: There is a charge to Clubs for the factory visit that includes the on-road driving program. This tour includes: All the modules from Tour 1 (not including hot laps) Following lunch, ten Cayenne cars will be made available to you for one hour. You are accompanied by an instructor and can drive around the break-in and control track. Dinner invitation Duration of the tour: Approx. 4 hours including lunch Cost of the tour: EUR This is for a gr oup of 40 people, equating to a fee of EUR per person. Tour 3: There is a charge to Clubs for the factory visit that includes the off-road driving program. This tour includes: 8 6 Vehicle production at the Leipzig factory

79 All the modules from Tour 1 (not including hot laps) Following lunch, ten Cayenne cars will be made available to you for two hours. You are accompanied by an instructor and can drive around the off-road track. Dinner invitation Duration of the tour: Approx. 5 hours including lunch Cost of the tour: EUR This is for a gr oup of 40 people, equating to a fee of EUR per person. Tour 4: There is a charge to Clubs for the factory visit that includes the full driving program. This tour includes: All the modules from Tour 1 (not including hot laps) Following lunch, ten Cayenne cars will be made available to you for two hours. You are accompanied by two instructors, divided into two groups and can drive around the break-in and control track as well as the off-road track. Dinner invitation Duration of the tour: Approx. 6 hours including lunch Cost of the tour: EUR 10,915. This is for a gr oup of 40 people, equating to a fee of EUR per person. It is also possible to combine the factory visits in Stuttgar t and Leipzig, which is par ticularly interesting for overseas Clubs. The transfer between the factories is usually by bus or plane. The flying time is one hour, while the journey by bus takes quite a bit longer (appr ox. 5 6 hours). The arrangements for the dif ferent tours are included on our website under Services for Clubs in the secure area. You can find the login details at the end of page 8/ Other Factory Visits If the Club Coordination factory visits are fully booked for your chosen date, or if your Club members wish to have a private factory visit, the individual locations offer other options for factory visits. You can also combine the Club factory visits in Stuttgart and Leipzig, along with of fers from the Porsche Sport Driving School and/or the Porsche Travel Club. Factory Visit in Stuttgart Porsche AG offers daily tours of the factory fr ee of charge, which include a visit to the pr oduction facility and museum in Zuffenhausen and last around two hours. For further information, please contact: Porsche AG, Zuffenhausen Factory Head of Customer Contact Management Tel.: +49 (0) Fax: +49 (0) [email protected] Visit to the Porsche Museum If your Porsche Club is interested in a private visit to the Porsche Museum, please book this dir ectly through the Porsche Museum. All Porsche Club members ar e offered a reduced entry price of EUR 4 per person, upon presentation of the Club membership card or an equivalent written confirmation from your Club President. For further information and bookings, please contact: Museum Visitors Service: Tel: +49 (0) Fax: +49 (0) [email protected] Internet: Porsche Museum Opening Times: Tuesday Sunday From 9:00 am to 6:00 pm Closed on Mondays Factory Visit in Leipzig Porsche Leipzig GmbH offers a free factory visit to Club members that lasts approx. two hours. Besides the welcome, the program includes a tour of the pr oduction facility and the Customer Center, a visit to the latest vehicle exhibition and selected vehicles from the museum, and a movie. You can also hire the function rooms in the Customer Center, the break-in and control track or the off-road track as platforms for your Club events. For further information: Porsche Leipzig GmbH Head of Customer Contact Management Tel.: +49 (0) Fax: +49 (0) [email protected] You can also order information material from here, such as brochures and videos about Porsche Leipzig. Factory Visits with the Porsche Travel Club The Porsche Travel Club offers overseas Clubs that are unable to travel in their own vehicles the chance to combine the factory visit with an excursion. A Porsche can be provided by the factory and, depending on your individual preferences, this excursion can be to the Black Forest, Switzerland, or on the trail of Ferry Porsche to Gmünd, for example. There is a charge for this service. 8 7

80 8 8 For further information: Dr. Ing. h.c. F. Porsche AG Porsche Travel Club Porschestr Ludwigsburg Germany Tel: +49 (0) Fax: +49 (0) [email protected] Internet: Factory Visits with the Porsche Sport Driving School The Porsche Sport Driving School offers several options for driver safety training at the br eak-in and control track in Leipzig. It also provides off-road training at the of f-road track in Leipzig. Tel: +49 (0) Fax: +49 (0) [email protected] Internet: You can obtain further information about the break-in and control track and the of f-road track from: Porsche Leipzig GmbH Head of Customer Contact Management Tel: +49 (0) Fax: +49 (0) [email protected] For further information on the Porsche Spor t Driving School, see point 8.10 in this chapter. For further information: Dr. Ing. h.c. F. Porsche AG Marketing Services Porsche Sport Driving School Porschestraße Ludwigsburg Germany Cayenne off-road Porsche Driving Experience on the factory pr emises in Leipzig

81 8.5 Porsche Accessory Brands 8 9 Porsche Design Group The classic men s accessories by Porsche Design are characterized by a functional, timeless, and purist design. Back in 1972, Ferdinand Alexander Porsche set up this luxury brand with par ticular emphasis on creating technically inspired products. In the fall of 2003, Ferdinand Alexander Porsche and the remaining partners of Porsche Design set up a new company, Porsche Lizenz- und Handelsgesellschaft mbh & Co. KG (Porsche Design Group), together with Porsche AG as a majority shareholder. The companies activities focus upon Porsche Design, Porsche Design Driver s Selection, and the Porsche Design Studio in Zell am See in Austria. Porsche Design The product portfolio by Porsche Design includes watches, sunglasses, luggage, a spor t and model collection, electrical products, and a range of men s aftershaves. All the products under the brand are designed at the Porsche Design Studio in Zell am See in Austria. The pr oducts by Porsche Design are sold worldwide in own stores, franchises, shop-in-shops, exclusive department stores, and upmarket specialist shops. Customers in Germany and Austria can purchase selected products online at The website also includes a detailed overview of all the Porsche Design Stor es worldwide. Porsche Design Driver s Selection The Porsche Design Driver s Selection brand encompasses the vehicle-related product range for Porsche drivers and fans. The collection, which includes model cars, lifestyle accessories, and luggage combinations tailored specifically for the cars, distinguishes itself thr ough quality, sporting design, and functional ef ficiency. The products by Porsche Design Driver s Selection are available at the three Porsche AG shops in Ludwigsburg, Zuffenhausen, and Weissach, at the Porsche Centers worldwide, and in certain markets they can also be purchased online. If you are interested in making a purchase, visit the official Porsche website for your country; for example in Germany visit Porsche Design Studio If one considers the functional features of a product, its design becomes self-evident. Ferdinand Alexander Porsche Porsche Design Store in Hamburg

82 8 10 The Porsche Design Studio was founded in 1972 by Ferdinand Alexander Porsche in Stuttgar t, and two years later relocated to Zell am See. Since its foundation, products that have been designed at the studio have received over 120 national and international design prizes and awards. The Porsche Design Studio in Zell am See, Austria, stands for the distinctive, timeless, and unmistakable design signature that characterizes all of the Porsche Design Group s products. The studio also does work for other companies in the areas of industrial and product design. Today, Porsche Design Studio is one of Eur ope s most recognized design companies. You can book to visit the Porsche Design Studio in Zell am See. The contact person is Irina Steger Tel: +43 (0) , [email protected] For further information: Porsche Design Group: Porsche Lizenz- und Handelsgesellschaft mbh & Co. KG Porschestraße Bietigheim-Bissingen, Germany Telephone Numbers for Customer Inquiries: Porsche Design: Tel: +49 (0) Porsche Design Driver s Selection: Tel: +49 (0) Dr. Ing. h.c. F. Porsche AG, Germany: Porscheplatz Stuttgart-Zuffenhausen, Germany Porsche Design Driver s Selection Shop Ludwigsburg Opening times: Monday Thursday from 9:30 am to 5:30 pm and Friday from 9:30 am to 4:30 pm. Tel: +49 (0) Porsche Design Driver s Selection Shop Zuffenhausen Opening times: Monday Friday from 8:30 am to 4:30 pm Tel: +49 (0) Porsche Design Driver s Selection Shop Weissach Opening times: Monday Friday from 8:30 am to 4:30 pm Tel: +49 (0) Internet: The Porsche Design Studio in Zell am See

83 8.6 Porsche Classic 8 11 For millions of people around the world, 356 is nothing more than just a number. However, for some, this number is the numerical code of an engineering phenomenon, of pure technical genius. In other words, for these people it is the legendary Porsche 356, one of the most fundamental cornerstones in Porsche s history. Of course, a lot has changed since then; but a lot still r emains the same as it always was. The aim of Porsche Classic is to pr ovide you and your Porsche with a contact point at this historical location. A contact point where the Porsche quality standard is achieved in meeting all your expectations for r epair, servicing, maintenance, restoration, and original parts. This service is usually available for all Porsche models for which standard production was discontinued at least ten years previously. In short, this means the 356, 914, 911 up to and including type 993 and 959, as well as all water cooled four and eight-cylinder Porsche r oad vehicles. Why are we so sure that we can meet these high demands? We know how much you care about your Porsche Classic. And we feel the same way. The employees at Porsche Classic are first and foremost specialists. However, if you asked them to describe themselves, they would reel off an endless list of terms, such as: enthusiasts, artists, mechanics, sticklers, master craftsmen etc. What does this mean for you? Quite simply that you are placing your vehicle in the hands of a team of trusted exper ts. And in doing so, you are not alone. Vehicle owners from around the world and the Porsche Museum itself ar e content with nothing less than this knowledge that has built up over decades. This unique wealth of experience is applied within the areas of repair, servicing, maintenance, and restoration in particular. The workshop can carry out all the necessary work to ensur e that the authenticity of each Porsche is maintained. This r equires a technical balancing act. On the one hand, for example, the team must draw upon the original technical equipment and documents that were used in the past. On the other hand, there is the need to fulfill a high technological standard that goes way beyond the usual r ealms of restoration projects. These quality standards are replicated across all the stations involved in the r estoration: body shop, component assembly, suspension, upholstery, and paint shop. The vehicle s original condition is always the yardstick against which we measure all our work. We obtain the information we require for this from the original data sheets and drawings. With an original restoration, you The end result of an intricate restoration project at Classic: the Porsche 356

84 8 12 Classic workshop receive a restoration folder with a cer tificate and restoration badge. Regardless of which service you choose, quality and guarantee continue to be of the high standar d expected from Porsche. Porsche Classic Original Parts Where possible, we obtain our original par ts from the former series suppliers. If this is no longer possible, we find new supply sources. We ensure that the look is always as close to series production as possible and that all standards are met at all times with r egard to technology and safety. In total, our range currently has approximately 38,000 items. When required to remanufacture parts, we have access to a compr ehensive store of samples that we can use. The worldwide sales network ensures that orders whether for parts or literature can be taken directly by your Porsche par tner. For further information: Dr. Ing. h.c. F. Porsche AG Classic Customer Center Factory 1/Gate 1 Porscheplatz Stuttgart Germany Contact the Classic workshop: [email protected]

85 8.7 Factory Collection in Zuffenhausen 8 13 The Porsche collection service at Zuf fenhausen has been in place since Every day, customers come from all around the world to experience first-hand the fascination of Porsche when taking delivery of their new spor ts car, and to get to know the vehicle s birthplace, which for many people is the fulfillment of a childhood dr eam. The special thing about the Zuf fenhausen factory is that the series production cars are produced alongside the racing cars on one production line, which is unique within the entire automotive industry. This is one sight that you do not want to miss out on when you collect your vehicle from the factory. The Porsche factory collection service in Zuf fenhausen is available from Monday to Friday between 8:00 am and 4:00 pm. We do not deliver any vehicles on Satur days, Sundays and public holidays, or during factory shutdown. Once you have agreed the collection date in advance with your Porsche Center or dealer, your new Porsche will be ready waiting for you. Your tour around the factory is booked through the Porsche Center or dealer in conjunction with your collection date. Factory Visit in Conjunction with Vehicle Collection Do give yourself time to enjoy a tour ar ound the factory, making this one of the highlights when you collect your vehicle. Our factory visits are carried out by Porsche enthusiasts, who have built up tremendous passion and knowledge surrounding the Porsche brand over many years. Our factory tour lasts between one and one and a half hours, and is conducted in German and English. Unfortunately, children below the age of 16 ar e not permitted on factory visits for internal security r easons. The factory in Zuffenhausen also offers many other ways in which you can learn more about the world of Porsche, such as the new Porsche Museum or our Porsche Design Driver s Selection Shop. Car handover in Stuttgart-Zuffenhausen vehicle to you, right down to the tiniest detail. And, of course, they show you how to get the best out of the vehicle s technology. We help you to cherish this emotional moment by pr esenting you with a professional and personal souvenir photo of the handover as a memento of the collection of your vehicle. We are also pleased to offer you a small gift, which can be engraved at our Porsche Design Driver s Selection Shop. As we know how painful it is to interrupt a journey in a Porsche, we have filled up the tank for you. Step inside, start up the engine and experience the unparalleled feeling of driving your Porsche away from the factory. Contact: Factory Collection in Zuffenhausen Customer Reception Tel.: +49 (0) Fax: +49 (0) The Porsche VIP Dining Room Taking delivery of your Porsche is an experience that ignites all the senses. Therefore, we are delighted to invite our guests to a sumptuous meal. Enjoy a gastr onomic three-course menu and take a moment to sit and r elax, even though you may not feel like r elaxing when you are just about to pick up the keys to your Porsche. The Car Handover The highlight is of course the delivery of your Porsche, which is handed over by specialists who know your vehicle inside-out. They take the time to explain your new

86 8.8 Porsche Exclusive & Tequipment 8 14 If you drive a Porsche, you don t buy off the peg. When you opt for the Boxster, the Cayman, the 911, t he Cayenne, or the Panamera, you have alr eady chosen an individual vehicle. Through our Porsche Exclusive and Porsche Tequipment ranges, we also of fer you the chance of personalizing your vehicle by customizing the standard equipment to suit your tastes, ther eby expressing individuality and exclusivity and creating an unmistakable design either direct from the factory (Porsche Exclusive) or as retrofit options (Porsche Tequipment). Both business areas represent the classic Porsche brand values of innovation, sporting character, performance, design, suitability for daily use, and individuality, and they make a significant contribution towards maximizing the experience value of the brand. Porsche Exclusive With the delivery of a new Porsche, Porsche Exclusive offers a range of individual design pr eferences direct from the factory, both visual and technical, for the interior and exterior. Exclusive uses high-grade materials for the interior, such as leather, wood, aluminum, stainless steel, Alcantara, and even carbon, a light and extr emely durable material used on the race track. When personalizing a car, it is not enough simply to use fine materials. Our overriding principle has always been to customize each vehicle by making full use of the traditional skills of our craftsmen, carrying out the work by hand. In terms of personalizing the exterior, exclusive wheels, Sport Design packages, and aerokits also add to the personalization of each car along with the technical finishes such as a spor ts exhaust system or an increased performance option. For more information on the Porsche Exclusive range of products, see the Exclusive catalogs and vehicle price lists or visit Porsche Tequipment In addition to the Exclusive range, Tequipment also offers products that can be purchased at a later date from your Porsche Center and fitted in your vehicle. The Porsche Tequipment range includes different personalization options as well as classic accessories that can be retrofitted. Porsche 911 Turbo with Exclusive equipment

87 All the Tequipment model-specific products are designed from the point of view of the complete car. They are designed, tested, and tuned by the same Porsche engineers who also design, test, and tune the cars. Each component must be distinctive in terms of its appearance and technical features. All of this takes place pr edominantly at the Porsche development center in W eissach. From the design stage right through to product release. All of the products undergo intensive functionality and durability testing during the development stage. They must satisfy the same high Porsche quality standards and guidelines as the series production cars. Irrespective of which Tequipment products you choose to have retrofitted by your Porsche partner, each product comes with a full warranty. The product portfolio encompasses visual highlights such as red rear lights or trim elements through to functional accessories such as child seats or transpor t systems. For more information on the Porsche Tequipment range of products, see the Tequipment catalogs and price lists or visit > Country selection > Personalization and Service > Personalization > optional: Tequipment/Exclusive 8 15 Examples from the range of Porsche vehicle accessories Exclusive & Tequipment

88 8.8.1 Exclusive and Tequipment Porsche Consultation Service at the Zuffenhausen and Leipzig Factories 8 16 A Porsche is far more than just a car. To its owner, it is the perfect expression of personal freedom and of his or her own personal taste and lifestyle. Therefore, it has long since been a tradition at the Customer Center in Zuffenhausen and more recently at the Customer Center in Leipzig, that we show Porsche customers how each individual vehicle can be personally designed and tailored to suit the owner s tastes. During this consultation, we present a variety of sample par ts and paints as well as unique demonstration vehicles across the entire Porsche range. We also use the Porsche Car Configurator to run through the complete car together with you on our 50 plasma screen. To make sure that you are satisfied with the consultation after the event, we take our time to discuss your requests and run through the configuration with you right down to the tiniest detail. A tour thr ough our Exclusive manufacturing facility gives you the chance to experience first-hand the high-grade quality of the components. The Exclusive consultation service in Zuf fenhausen and Leipzig is completely personalized and we demonstrate on-site how our Porsche models are finished by hand to create individual designs. To set up an appointment, contact your Porsche Center/dealer or one of our Exclusive and Tequipment consultants. Contact: Exclusive and Tequipment Consultation Service Zuffenhausen Tel.: +49 (0) Tel.: +49 (0) [email protected] Exclusive Lounge at the main factory in Stuttgar t-zuffenhausen

89 8.9 The Porsche Sport Driving School 8 17 A Porsche is made for thresholds. Nobody knows this better than Porsche Club members, many of whom regularly take part in the many motor sport events such as circuit track races, slalom races, and driver training courses of fered by their Clubs. In addition to Club activities, the Porsche Spor t Driving School has been offering the chance, since 1974, to experience what is probably the most emotional of all Porsche moments driver training courses in some of the most beautiful places and on some of the most well-known racing circuits in the world! The New Porsche Sport Driving School For the first time, each spor t driving school in each and every market will have the name Porsche Sport Driving School ( Although the name has changed, successful learning and driving pleasure have remained the same since the school was first established. Even back then, the focus was not just upon the evolution of the spor ts car, but also on the development of the driver. Club members can practice their driving skills and experience the ultimate driving pleasure on-road, off-road, nationally, and internationally. More than 8000 thrilled and repeat customers a year are testament to this. Due to international standardized training levels, you can further extend your own driving safety to an international level, forever under the guidance of trained Porsche instructors. The Porsche Sport Driving School offers endless training opportunities. Through a series of structured development levels, the Porsche Spor t Driving School offers advanced and professional training courses, special courses, and one-to-one training courses that pr ovide Club members with the theoretical and practical skills that they require to maintain a driving style that is both safe and eco-friendly, whether in road traffic or in sports mode on the race track. The on-road training program allows you to experience the thrill of driving on some of the most well-known international racing circuits in your area as well as on Porsche s own FIA-certified break-in and control track at our facility in Leipzig. For of f-road events, the grounds at our site in Leipzig span over 100 hectar es, where you can train on 18 challenging modules and hone your off-road driving skills. In the meantime the training range of the Porsche Sport Driving School has expanded with Women Only training, and Track Days. The Saisonabschluss in the fall offers Club members the chance to shar e their Porsche Sport Driving School at the Nürburgring race track

90 experiences with like-minded people and to dream about the forthcoming events. At our special winter training courses in Finland, Austria, Italy, and Colorado/USA, you can learn how to maneuver your car safely during the cold season, r ounding off our training portfolio. Under the professional guidance of our Porsche instructors, learn how to master and impr ove your personal reaction times and reaction processes in critical driving situations. All Porsche instructors are trained at the Instructors Academy to ensure that the high quality requirements of all course par ticipants are fulfilled. In the future, the Porsche Sport Driving School will be available in other markets and will of fer new training courses on thrilling racing circuits (such as driver style analysis based on vehicle telemetry data). You will also have the chance to complete a beginners Precision training course, for example, at one of our training locations, and, if you wish, you can complete the next training level ( Performance ) at another location. Currently, you can attend one of our international colleges in the USA, England, France, Spain, Italy, Australia, Japan, and various countries in Latin America and enjoy the fantastic training programs offered by the Porsche Spor t Driving School. Irrespective of which of our Porsche Spor t Driving Schools you choose to improve your driving skills, you can rest assured that they will all fulfill your expectations in terms of the nucleus of the Porsche driving experience: Start up the engine and let your emotions run wild. We would be delighted to welcome you at one of our events! You can also enjoy some of the most beautiful and touching moments from the Porsche world of experience Travel Club and Sport Driving School on the Porsche Driving Experience DVD. The relevant order form is included at the end of this chapter. For further information: Dr. Ing. h.c. F. Porsche AG Marketing Services Porschestraße Ludwigsburg Germany Tel: +49 (0) Fax: +49 (0) [email protected] Internet: Porsche Sport Driving School instructors at the factory test track in Leipzig

91 8.10 Porsche Travel Club 8 19 The services offered by the Porsche Travel Club differ significantly from the usual type of tours available. After all, we believe that what you ar e travelling in can be just as important as delightful destinations and interesting itineraries. The Porsche Travel Club was established to give Porsche enthusiasts the chance to drive a Porsche in some of the most beautiful places in the world. Our tours are as varied as the Porsche models themselves, which are made available for you to use on the tours. All of our of fers are complete packages, which means we take responsibility for all organizational aspects, from accommodation in first-rate hotels to dining in exquisite restaurants. To ensure that you don t get lost along the way, we will provide you with a roadbook prior to departure, showing the exact route and all the impor tant features of the itinerary. To further enhance the Porsche experience, you also travel in convoy with the gr oup. You might well have already experienced this on Club excursions. Whichever package you choose, you will also be accompanied by experienced guides. The Porsche Travel Club provides the following travel offers: Behind the Scenes with Porsche The Porsche Travel Club allows you to enter the world of Porsche by offering you the chance to get a glimpse behind the scenes at Porsche, the company. At the factories in Zuffenhausen and Leipzig, you can see how the Porsche idea is developed into a legend of automotive engineering. You can visit our production sites and learn about the origin, development, and technology of our vehicles. If you are planning to take delivery of your car from the factory, then this offer is the perfect enhancement to your trip. Through the Porsche Travel Club Ticket Service, you can also reserve tickets to high-profile sporting events such as the Porsche Carrera Cup, or the Porsche Tennis Grand Prix, as par t of a VIP tour. Porsche Weekends The Porsche Travel Club offers exciting short breaks: Porsche Weekends. Explore beautiful countryside in the heart of Switzerland or around Lake Constance by Porsche. Or discover Germany by Porsche on a tour of the Allgäu or the Black Forest. The journey from Leipzig to Dresden is an unforgettable driving experience offering Porsche Travel Club Bavaria/Black Forest/Heidelberg Tour

92 a wealth of cultural highlights. Or marvel at the charming landscapes and the epicurean delights of the Rheingau. Whichever Porsche Weekend you choose, it is guaranteed to be a memorable one. Porsche Adventure Tours The Adventure Tours from the Porsche Travel Club offer a varied program of unforgettable driving holidays. You can take to the wheel of a Porsche and experience wonderful sights, even on the other side of the world if you so wish. Or why not discover the challenging mountain roads of the Pyrenees. Lovers of winding mountain roads will enjoy the Porsche St. Moritz tour and the tour through Southern Germany with breathtaking landscapes. Alternatively, take in the sea air on the Porsche tour of Rügen. For those who enjoy living life to the full, our tour of the Côte d Azur is ideal. Or enjoy the wine and culinary delights on the tours of Burgundy and Alsace. Porsche Camps The Porsche Travel Club has selected some of the most beautiful training tracks to make sure you enjoy fulfilling your goal. Improve your driving skills on ice. Porsche camps (Camp4 and Camp4S) give you the oppor tunity to experience driving in the Arctic Circle in Finland. Porsche Club members can book the events that ar e published in our catalog and also enjoy Club trips with tailor-made itineraries. When designing the itinerary, your requirements and ideas take top priority. All our offers can be personalized to meet your needs. W e will be able to accommodate most of your ideas. Make the most of our experience in planning a par ticular itinerary in the Porsche of your choice. You can also give friends and other Porsche enthusiasts Porsche Travel Club gift vouchers, enabling them to enjoy the alternative holidays of fered by the Travel Club. For further information: Porsche Travel Club Porschestr Ludwigsburg Germany Tel.: +49 (0) Fax: +49 (0) [email protected] Internet: Porsche Driving Experience: Winter training at Camp4 in Finland

93 Booking Form for a Factory Visit in Stuttgart and Leipzig By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany Name: Porsche Club: Street: Postal code/city: Tel./Fax: (Please write in block letters; do not specify a PO box addr ess) We would like to register our Club for a factory visit in Stuttgart. (Registration via umbrella organizations) We would like to register our Club for a factory visit in Leipzig. Chosen tour: Tour 1 Free factory visit for Club members Tour 2 Factory visit incl. on-road driving program (EUR 4540) Tour 3 Factory visit incl. off-road driving program (EUR 5815) Tour 4 Factory visit incl. complete driving program (EUR 10,915) Preferred date: Number of people (max. 40): Duration of stay: Scheduled supporting program/planned meals: Our Club last attended a factory visit in the year: Date: Signature:

94 Order Form for Porsche Club Brochures By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany Name: Porsche Club: Street: Postal code/city: Tel./Fax: (Please write in block letters; do not specify a PO box addr ess) I would like to order: Porsche Club Brochure Language Order number Quantity German WVK English WVK French WVK Italian WVK Spanish WVK Intended use: Date: Signature:

95 Order Form for the Porsche Driving Experience DVD By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany Name: Porsche Club: Street: Postal code/city: Tel./Fax: (Please write in block letters; do not specify a PO box addr ess) I hereby agree to purchase: DVD Language System Quantity Porsche Driving Experience Deutsch/Englisch PAL NTSC SECAM Date: Signature:

96 9. Porsche Club Events Porsche Club Events 9 1 Individuality is also of the essence when it comes to organizing Club events. Whether you choose to or ganize a Porsche Parade over several days, a Concours d Elégance, a motor sport event, or an end-of-year par ty, the possibilities are endless. As a result, every Club develops its own individual program and range of services. In this chapter, we would like to provide you with a few tools that will help you prepare for and run your Club events successfully, while investing as little ef fort as possible. Chapters Outdoor Event Kit, Porsche Club Kit, and 9.3 Decorative and Supporting Materials for Porsche Club Events include a comprehensive selection of materials that are provided free to your Club in limited quantities by Porsche Club Coordination. Please contact us as soon as possible if you would like to or der these materials. Porsche Club Deutschland event 2008 in the cour tyard of Ludwigsburg Palace

97 9.1 Organization of Porsche Club Events 9 2 This chapter includes detailed information on the most important elements of event organization. At the end of this chapter is also a checklist to help you prepare for and run your Porsche Club events. These documents are designed to help with the pr eparation of Club events. They help you to r etain an overview of all your organizational activities and, where necessary, assign tasks to several helpers without losing overall control. However, please note that: These documents are intended to be used when planning large events (although you can use a scaleddown version of them for smaller events) The planning times specified in the checklists must be adjusted to suit the size of the event. Ther efore, if you are planning an international parade, it would certainly be inappropriate to start planning just six months before it takes place, whereas you are unlikely to need several months to plan a weekend trip Visit > Country selection > Motorsport and Events > Porsche Clubs > Exclusive for Club Members Login > Services > Download to download the lists and forms. Please note that this section is contained within the secure area and you must log in to access it. The login information is included at the end of Chapter 8.1. You can adapt these lists to suit your own needs as well as the individual requirements of each event: For example, you can delete the sections that you do not r equire and insert additional items that you wish to include. This way, you can relatively easily convert a lengthy and comprehensive document into a shor t and precise checklist for smaller events. When organizing your event, we ask that you pay par ticular attention to the visual aspects, as your activities both convey and shape the image of the Porsche brand to the public. Club members are a special type of brand representative and at Club events in par ticular, the communication potential should not be underestimated but rather it should be utilized in a way that pr ojects Porsche in a positive light. This chapter 9.1 Organization of Porsche Club Events includes detailed information on the important elements of event organization, such as hotel bookings, catering, communication etc., as well as the afor ementioned checklists. Here are some of the most impor tant details that you should consider when or ganizing your Club events: Naming Your Porsche Club Events When planning an event, please note that the name of the event must clearly indicate that it is a Club event and not an actual Porsche company event. (e.g. Porsche Club Tour and not Porsche Tour ) Organizer Role and Cooperation with Agencies, Service Providers, and Other Partners It is only possible for a Club (not a service pr ovider such as an agency or tour operator) to take on the r ole of event organizer. You can outsource activities to these service providers, so that, if necessary, the service provider carries the financial risk. However, the responsible Porsche Club (and not the agency) must be clearly recognizable as the sender of the invitations and any other communications. Porsche Clubs are not authorized to issue sublicenses to use the Porsche brand to thir d parties such as agencies. This means, therefore, that an agency cannot act as an event organizer for a Porsche Club event You can include specifications such as liability if this is to be assumed by the agency rather than the Club in the terms and conditions of par ticipation. In the documentation, you can of course name the agency as the contact for inquiries We recommend that you involve external service pr oviders and agencies in the voluntary organization of your Club events, at least in terms of pr eparing for and running events. Local tourist of fices and travel agencies as well as associations such as automobile clubs or spor ts associations can also actively suppor t you, often without stretching your budget Once an external service provider has been selected, the allocation of tasks and r esponsibilities should also be clearly defined in advance. Choose between the following alternatives:

98 1. The tasks are divided between the Club and the agency/cooperation par tners. The division of tasks should be defined and recorded in writing: Event design Program organization: Event preparation and implementation Obtaining and coordinating technical equipment/structures/decorations Recruitment of and responsibility for personnel Communication (invitations/mailings/hotline etc.)/public relations Acquisition and involvement of sponsors Other General organization by an agency: The agency operates within the framework of a contract (the Club pays the agency a fee, usually carries the financial risk for the event itself, and r eceives all revenues) The agency operates on a cost/revenue-sharing basis or may even bear the financial risk in full Aim to involve the agency at an early stage so that the additional costs can be taken into consideration when setting participation fees and the agency can be involved in the pr oject right from the start. You should obtain several quotes and ask the agencies to pr ovide references! Agree upon payment terms in writing, and make sur e that at least a third of the amount payable to the agency is only to be paid once the agency has successfully completed the agr eed tasks. Date and Venue of the Event Are there any other events or large gatherings taking place in the surr ounding area that could be competing with your event for participants and visitors? Are there other events in the surrounding area that could be beneficial to your event or be suitable for cooperation? Are there any traffic restrictions in place in the surrounding area due to other events (check with police/authorities)? Does the date clash with regional or national holidays? Bear this in mind especially when planning international or transnational events Hotels: Accommodation and Hospitality You must try to accommodate all the event par ticipants in the same hotel. If this is not achievable (owing to insufficient capacity at individual hotels or the need to of fer different price/quality categories), the hotels should be as close to each other as possible or be as close as possible to the central event venue/meeting point. Note in particular the increased effort that must be invested in terms of welcoming and looking after par ticipants if they are staying in several dif ferent hotels: Who will hand out the par ticipant documentation and where? Will there be a welcome desk at each hotel or just at the central meeting point? How will the par ticipants meet each other? Is a shuttle service required between the various hotels and venues? Remember to reserve hotel rooms for the event team and for external service pr oviders and artists if necessary You should choose the hotel(s) depending on the size of the event at least six months prior to the event. We recommend the following selection and booking pr ocedure: Once you have selected the potential hotels, you should first contact them by telephone. Y ou should clearly communicate the following: The date (or month if the date has not yet been finalized) The number of hotel rooms required for participants, VIP guests, your team (Club and service providers) and artists The number and type of any additional r ooms that you require (e.g. restaurants, function rooms, event organizer s office, recreation rooms, storerooms etc.) Options for mounting/assembling stages, welcome desk, information stands or sales stands, banners, flags etc. Space available in or in front of the hotel to exhibit vehicles Availability of reserved/secure parking spaces Request a written reply confirming the following: The number of hotel rooms available on the requested date The rates for single/double rooms per day including breakfast The rates for accommodation and board for children (specifying age limits) The prices of welcome drinks for par ticipants The prices of aperitifs, non-alcoholic drinks, wine, beer, and coffee The prices of different menu options and children s meals, and, if available, a

99 typical local dish as well as a vegetarian dish (for lunch and/or dinner depending on r equirements) The prices and capacities for parking/security The terms of cancellation for accommodation and boar d (time limits/costs) The number and size of rooms available (ideally with names) for catering and for event management (event organizer s office/recreation room and dining area for the event team) A general list of all the possible sundry items including costs The general terms and conditions of business Other suggestions made by the hotel Renegotiate the required items or discuss these in detail by phone or in person. Make sur e that you visit the hotels/rooms before you place your booking! Send confirmation to the chosen hotel(s), including the following: The number of hotel rooms required. Specify if you are placing a firm or provisional booking The rates for single/double rooms per day including breakfast The negotiated reservation and cancellation periods for accommodation and boar d The negotiated cancellation fees for accommodation and boar d The special rates for board and accommodation for children and young people (specifying age limits) The prices of the chosen meals and drinks (binding pricelist in advance) Dates and rates of hire for the required rooms (event rooms/restaurants) The prices for parking/security The methods of booking (does the Club make the bookings on behalf of the par ticipants or do the participants book directly into the hotel, by quoting a r eference number, for example? Who confirms the reservations? The hotel or the event organizer?) Request that the hotel sends you the r equired quantity of hotel brochures (for all participants) in the required languages, as well as the addr ess and directions to the hotel, or alternatively if the hotel is managing the bookings, specify if all the par ticipants should receive the documentation directly with their booking confirmation The payment terms (who pays for the r ooms, meals and drinks? The event organizer or the guests?) The agreed options for putting up por table facilities and decorations Miscellaneous (technical equipment, menus, table decorations, information boar ds etc.) Ask the hotel to countersign your confirmation or send you an equivalent contract. Well in advance of the event, the following information should be shar ed with the hotel: Depending on who is processing the bookings for the rooms (hotel or event organizer) obtain a list of participants from the hotel (if the hotel is r esponsible for processing the bookings) or forward a list of names to the hotel (if the bookings have been sent to you dir ectly) 9 4 Use the opportunity to obtain a written confirmation of all points that have not yet been agr eed in writing Hospitality: Restaurants and Caterers If you wish to ensure that your event is successful, then the catering should be given a high priority, as you do not want your participants to return home complaining of hunger and thirst. Quite the contrary, you want your guests to have eaten and drunk well. The restaurant or catering firm should be selected well in advance (for lar ger events, at least three months in advance) Whether you choose a caterer and/or restaurant depends on the type of event, the surr oundings, logistics, and schedule. If, for example, you want to hold an event at a race track and ther e is not enough time to eat at a restaurant, then you should employ a catering service. Often this is pr ovided with the race track package, or, in many cases, a fixed caterer is appointed for race track events In any case, you must choose a cater er that is experienced (ask to see photos fr om previous events). We recommend comparing quotes from different suppliers When it comes to choosing a r estaurant, do not hesitate to go for the mor e exotic, or, alternatively, one that is typical of the region or set in par ticularly scenic surroundings. Examples include a castle restaurant, a rustic restaurant, or for lunch you could also opt for a barn with a barbeque and drinks stands. If possible, you should sample the food before making a final decision When choosing your venue, make sure that there are sufficient parking facilities or that these ar e reserved exclusively for your event and include security (exclusive vehicle fleet) Ask for a layout of the function r ooms (for table arrangements, stage, dancing, and buf fet area etc.) Well in advance, you should forward your personnel, furniture, and crockery requirements to the restaurant/caterer

100 in order that they can arrange these, otherwise these must be or ganized separately (applies in par ticular to outdoor events): Drinks stands Buffet tables Self-service stands Tables, bar tables, benches, chairs, parasols, table cloths Crockery, glasses etc. Disposable cutlery etc. Establish who is responsible for the table decorations and menus and what the r equirements are Reserve separate rooms and catering for personnel: Club members External service providers (agencies, security personnel, stage builders, assembly and dismantling teams) Clarify which meals and drinks you would like to of fer your participants free of charge and which ones will be chargeable. Agree the payment terms with the restaurants/caterers well in advance, as they will need to make arrangements in terms of personnel and logistics Only serve alcoholic drinks if the par ticipants do not have to drive afterwar ds. At evening events, always of fer a shuttle service between the hotel and the r estaurant, as alcohol is usually served at evening events Further information on making restaurant reservations or booking caterers can be found in the pr evious section Hotels: Accommodation and Hospitality. Restaurant and catering reservations should also be made in writing. Also note the suggestions included in Chapter 6.6 Activities for Junior Members of Porsche Clubs for involving children and youngsters at events 9 5 Program Check that your program is balanced and includes: A ladies program A children/young people s program (Chapter 6.6 Activities for Junior Members of Porsche Clubs ) Different participants interests (sport, motor sport, Concours d Elégance, sightseeing tours etc.) Establish the requirements for speakers and presenters: Issue invitations well in advance to speakers/pr esenters Agree upon the time, duration, and content of the speeches with all those concerned. Agree upon the content of the dif ferent speeches so as to avoid any overlap. Forward the speeches/content of presentations well in advance to interpreters Shortly before the presentation, recheck the lectern (height, microphone, lighting, and sound check) Establish the entertainment program: Select and negotiate with the ar tists/actors or the artist management agency Organize the artists' cloakroom/backstage area (size/location/furnishings) Coordinate the required technical equipment (stage, acoustics, lighting etc.) Take care of accommodation/board/expenses Register music programs with GEMA or other national r oyalty collection agencies Plan an alternative program (in case of bad weather/dependent upon number of par ticipants) Devise the competition program: Design detailed competition schedule Compile the event description/rules of competition and par ticipation Define competition areas (e.g. start/finish, course etc.) Set up and obtain the necessary equipment (stop watches, traf fic cones, barriers, score sheets, timesheets etc.) Decide upon and obtain the personnel r equired for the competitions Purchase the prizes and plan the awar ds ceremonies Organize photo hunts/excursions: With expert advice, decide on a route, check track condition, distance/times, positioning of marshals, stop-off points for breaks and sightseeing, as well as competition activities Compile a road book depending on the group of participants, specifying the distances in kilometers and/or miles and in different languages if required Ask a non-competitor to test drive the r oute and check that the roadbook is comprehensible Print the final version of the r oadbook When finalizing the detailed timings for the pr ogram, note the following: Time required for each individual item on the pr ogram

101 Journey time or transfer time between the items on the pr ogram Schedule plenty of breaks and buffer periods 9 6 Involvement of Porsche Sales Partners and Porsche Club Coordination in Club Events Club Coordination is happy to provide you with comprehensive support in the preparation and staging of your Club events. We can provide information and recommendations, and also help you with your Porsche Club booking, Event Kits, or communication for your event (e.g. in Porsche Club News or the Event Calendar on the Porsche Club Coordination website). For further information, see Chapter Porsche Outdoor Event Kit, Porsche Club Kit, and 9.3 Decorative and Supporting Materials for Porsche Club Events and Chapter 6.5 Porsche Club Public Relations If you need further support from Club Coordination for your event, the details of this should be agr eed well in advance between the Porsche Club, Porsche Club Coor dination, and the local Porsche sales par tner If you would like a representative of Club Coordination or Porsche AG to attend the event, we r equest that you contact Club Coordination well in advance, as our experience has shown that the Event Calendar soon fills up You should also agree the following in advance with your local Porsche sales par tner: How can your Porsche sales par tner support your event, e.g. through communication activities, personnel, provision of rooms or items, or through sponsoring? What opportunities can you offer the dealer in terms of pr esentation, sales, and/or communication both prior to and during the event in r eturn for his involvement? For further information on this, see Chapter 6.2 Cooperation between Porsche Clubs and Porsche Dealers. Portable Facilities/Decorations/Technical Equipment/Signage at Porsche Club Events Check what equipment is available at the dif ferent venues and establish any additional r equirements for portable facilities/decorations/technical equipment for the overall event, obtain dif ferent quotes and outsource to the suppliers. Portable facilities Porsche Outdoor Event Kit/Porsche Club Kit ( Chapter 9.2.1/9.2.2) Welcome desks Cloakrooms Stage (including stage background and floor) Setting up of backstage area for artists and engineers Floor covering for dance floors Roofing for outdoor areas (e.g. for spectators, track marshals etc.) Rest rooms/mobile toilets (at all venues!) Interpretation booths/equipment Decorations Porsche advertising materials ( Chapter 9.3) Club s decorative materials Other graphics and decorations, e.g. from sponsors Signage Access roads to the venues Traffic routing on excursions Parking Welcome desks/cloakrooms/rest rooms Event organizer s office Event areas (different competitions/stands etc.) Technical equipment Sound system for audio and music at the dif ferent venues: microphones, speakers, media players (CD player, recorder etc.) Lighting at the different venues: Indoor and outdoor areas, stage, lectern Appliances/mains distributor/extension cable/connections for light, audio etc. Water supply and sewage e.g. for mobile toilets Office equipment (telephones, fax, photocopier, PC etc.)

102 Other equipment Traffic cones Barrier tape ( Chapter 9.3 Decorative and Supporting Materials for Porsche Club Events ) Radio equipment Ensure availability of a gas station/car wash facilities Plan the assembly/dismantling of the materials and transpor tation to the different venues, obtain quotes and outsource to suppliers: Drivers/forwarders for the transport Club volunteers or external personnel for the assembly/dismantling Ensure access and temporary storage facilities for the delivery and collection of the r equired materials Schedule sufficient time/personnel/modes of transport in case you need to transfer the materials fr om one venue to another Communicate the timings for assembly/dismantling to the service pr oviders/team members/owners of the venues Obtain plans of the dif ferent rooms and areas for the event and mark on usage/division of ar eas: Buffet tables, food and drink stands, cloakr ooms Number and distribution of tables, seating arrangements Stage, dance floor and other por table facilities Technical installations Competition areas (different courses, start and finish, barriers etc.) Position of rest rooms/mobile toilets Position of stands/roofing (e.g. for spectators, track marshals etc.) Position of exhibitors/exhibits/sponsors Position of the emergency services and service vehicles (ambulance/fire/police etc.) 9 7 Authorizations Note that you will require authorizations for many aspects of your event, such as: Journeys where a large number of participants travel in convoy (parades) on public r oads The use of public areas and buildings (museums, market places, castles etc.) The exhibition of vehicles in public ar eas (agree upon the necessary procedures with the owner of the pr emises) Pay particular attention to fire protection measures and seek the advice of the fir e department if necessary You should ask the police for suppor t if you wish to organize a convoy (traffic management, crossing of main arterial roads/traffic lights etc.) Contact the relevant local authorities well in advance; check what authorizations ar e required and who the appropriate contact person is Liaise with the police and other authorities to obtain information on any other events that might be taking place that could either hinder or suppor t your event Participant Management Target group definition define the target group that you would like to aim your event at: Your Club s members, members of neighboring Clubs, members of all Clubs Porsche customers in general as a means of acquiring new Club members General public (e.g. at charitable events) Define a minimum/maximum attendance for your event Establish a list of VIP guests/patrons that you wish to invite Define the target group that should be invited as visitors (not as par ticipants) Invitation documents If you plan to outsource the creation of an event brochure to an agency/printer, you should schedule suf ficient budget and production time. Depending on experience, you will r equire four weeks for the briefing to cr eate a print-ready version and a fur ther two weeks for production (printing and binding) If you are to invite participants from overseas, you should print the documents in dif ferent languages. Ensure there is sufficient time and budget for this The first invitation should be sent out ar ound six months prior to the event, if necessary accompanied by an event brochure (depending on the size of the event), and should include the following: Name and address of the organizer (telephone, fax, , web address) Name and (if applicable) logo of the event Exact time and location of the event Highlights, type/theme of event

103 The detailed program if available (if necessary, state that this is subject to change) Special program for ladies or children if you are offering this Contact for inquiries (telephone hotline, addr ess) or website address for detailed information Terms and conditions of par ticipation: What group of people and what vehicles ar e allowed? Registration deadline Attendance fee/special rates for children What does the attendance fee include/not include (e.g. hotel, meals, drinks, entrance fees etc.) Payment terms (payment deadline, type, bank details, curr ency etc.)/signing of an agreement Cancellation options (possibly give information on travel cancellation insurance, if pr ovided) Information on insurance terms and conditions Cancellation of the event/force majeure Registration card/form including the following information (applies to long events, i.e. longer than one day) Personal information of the par ticipant and companions (surname, first name, addr ess, nationality, date of birth, clothing size for free T-shirt if applicable) Vehicle details (model/year of construction/color) Participant arrival and departure times Hotel booking (only if you are responsible for processing the bookings (see Hotels section in this chapter). If the hotel, rather than the organizer, is responsible for processing the bookings, you should enclose a separate room reservation form or forward the copy of the registration form to the hotel): All proposed hotels, specifying rating and location as well as prices for those paying dir ectly. Provide checkboxes for participants to tick (chosen hotel/double or single r oom/number of nights) Confirmation: I hereby acknowledge that I have read and understood the terms and conditions of participation as stated in the registration documentation. Upon signing this document, I her eby confirm my registration. Place/date/signature of participant If necessary, include a section where the organizer can make notes, e.g. allocation to a competition team during the event or the points scor ed in different competitions etc. Receipt of registration forms by organizer/creation of participant lists: If there are more participants than there are free places, it can be difficult to make a choice. In this case there is only one solution: Collate the r egistration forms in chronological order Once the list of par ticipants is full, start a second list the standby list Create different participant lists for the dif ferent organizational tasks/requirements during the event. Include these criteria when setting up the database: Alphabetical by name By participant number By accommodation (if there are different hotels) By group allocation (if there are competitions/different programs) By language Confirmation letters/negative replies For the people who will par ticipate in the event, you should Confirm their participation Confirm their hotel reservation if it was not automatically included in the event package. Include a hotel brochure with address/telephone number/directions to the hotel If the participant first has to travel to another event location rather than to the hotel, send the exact address and directions to this location Send the final version of the pr ogram Suggest suitable clothing (mention weather conditions, clothing r equired for different activities (sportswear, helmet, driver overalls etc.), dress code for evening events (cocktail dr ess, tuxedo etc.) Send the emergency and contact numbers (breakdown service or Porsche dealer on the r oute and/or at the location, towing service, police, or ganizer) If you are providing a list of par ticipants, state which hotel each par ticipant is staying in Send a negative reply to the people who are unable to participate in the event 9 8 Consider translating these documents if you ar e holding an international event. Participant documentation Create or purchase the following documentation and items. Issue the documentation/items to the par ticipants upon arrival or have them delivered to the hotel rooms

104 Name badges/tags/promotional gifts Entry tickets/wristbands for the dif ferent parts of the program Participant list stating which hotel each par ticipant is staying in Emergency and contact numbers, preferably landline and mobile numbers (list of emer gency doctors/ambulance, police/fire department, breakdown service/porsche dealer/towing service, gas station/car wash facility, members of the event team) Detailed program specifying meeting points, depar ture times of buses etc. (in dif ferent languages) Non-liability clause (in different languages) Roadbooks, directions and/or formalities for individual elements of the pr ogram (in different languages) Team allocation and other material for the competitions Sponsor material (brochures, promotional gifts etc.) Seating arrangements (these can also be displayed outside the event r oom) Porsche Club Coordination provides Porsche Club folders that you can use to collate the participant documentation, which you can order using the enclosed form. Limited numbers of the folders ar e available at no charge. Please place your order well in advance of your event as you need to schedule the d ispatch, and depending on the quantity, the production time Seating arrangements Agree upon the size and position of the tables together with the r estaurant/caterer Designate any VIP tables (e.g. for the Pr esident, his family, market, organization team etc.) Draw up seating arrangements for par ticipants and/or VIP's; finalize the plan and include in the par ticipant documentation and/or display outside the event r oom Create place cards 9 9 Event Team/Team Members When organizing larger events, you should ensure that the event team, which is r esponsible for organizing the event, is kept as small as possible. It is easier for smaller gr oups to schedule meetings and to make decisions at those meetings. An event team could be made up of the following, for example: Chairman of the organization committee Coordinates the different areas of activity/achievement of milestones/calls and manages event team meetings (drafts the agenda/reserves required rooms)/sets up an event of fice (secretary s office)/welcomes and bids farewell to participants at the event Vice Chairman Supports and deputizes for the chairman in all tasks/keeps the minutes Program Manager Selects hotels, restaurants, caterers, and other venues/plans, and organizes the program/prepares the replacement program/involves and coordinates artists, presenters, speakers etc./organizes travel, accommodation, catering, relaxation areas and changing facilities for all event personnel etc. Technical Manager (technical equipment, safety) Specifies, orders, organizes assembly and dismantling of por table facilities/technical equipment/ decorations/signage, obtains authorizations from authorities, police, fire department etc./responsible for safety (emergency doctors, barriers, security guards etc.)/takes out all insurance policies/outsources cleaning and waste disposal Public Relations Manager (participant management/public relations) Participant management/press and public relations/coordinates communication-related activities with the sponsors/sends thank you letters and documentation following the event Finance Manager Budgets the event (expenditure/income)/liquidity planning/inspects and advises on contractual agr eements with hotels, restaurants, agencies, suppliers, artists etc./monitors individual managers spending in line with budget Personnel Manager Personnel planning and acquisition/creates team (employee) handbook/team (employee) orientation, management, and supervision Sponsorship Manager Develops sponsoring strategy/acquires sponsors/involves sponsors in communication and pr ogram in consultation with the managers/looks after sponsors befor e, during, and after the event

105 Merchandise Manager (merchandise/promotional gifts/team clothing/trophies) Establishes sizes and quantities/selects and orders the products/distributes promotional gifts to participants/distributes team clothing to team members/looks after mer chandising sales during the event/organizes the trophies during the event 9 10 The event team agrees how many additional people are required for each specified area before and during the event and how these roles should be filled (voluntary/service provider). When outsourcing to external service providers, think about the following: Voluntary support services and associations (ambulance/emergency doctor, track marshals, admission controllers, parking stewards etc.) Security guard duty Shuttle service/bus companies Cleaners Hostesses Instructors/track crew Translators Engineers Assembly and dismantling crew If you feel it is appropriate, everyone involved can wear team clothing. If the entire team wears the same team clothing, it makes it easier for team members to r ecognize each other and for par ticipants to recognize members of the team and contact people. You should order the team clothing, if required, together with the merchandising products. The team clothing could also include the event logo or name of the event for example, but the color should be distinguishable from the items that the event par ticipants can receive or purchase. If you do not want to pr oduce special shirts or T-shirts for the event, you can of course use tops of the same design and color or existing Club T-shirts If you are not planning to use team clothing, the "team members" must at least be r ecognizable by their name badge, cap, or similar Establish the garment sizes and overall quantities for the team members well in advance Remember to book accommodation and catering for all team members (see sections Hotels and Restaurants/Catering ) Provide all team members with a handbook befor e the event, which includes the following: Directions/layouts of all venues Contacts, telephone and fax numbers for all venues (hotels, r estaurants etc.) Address of the hotel where the team members are staying Emergency and contact numbers (list of emergency doctors/ambulance, police/fire department, breakdown services/porsche dealer/towing service, gas station/car wash facility, electrician) List of team members with responsibilities and radio or mobile numbers (including external employees such as stage assembly manager, technology manager, security manager etc.) Personnel plan with process description for each individual team member and a complete overview of the activities of all team members Detailed program schedule List of participants Name badge Guidelines on claiming expenses/travel costs Recommendation: Print the most impor tant addresses and telephone numbers on the r everse of each participant's pass! Shortly before the event, call a team meeting: Hand out the team (employee) handbooks Hand out the event documentation and other materials to the people involved (team clothing, radio equipment, name badges, competition scoring sheets, stop watches etc.)

106 Run through the emergency plans (what happens if it rains/if the par ticipants do not arrive at the venue on time or arrive late, or if some do not arrive at all) Inspect the venues and hold a briefing 9 11 Instructors Instructors are needed to plan and monitor the r outes and driving activities. The track planners should lean on their wealth of experience and choose the safest track possible, as the safety of all people par ticipating in the event is of the highest priority. If you are holding a competition on an enclosed terrain, the instructors can also guide the participants with their own vehicles, for example. If the par ticipants drive in convoy, they can occupy the most strategically important positions: one travels at the star t to clear the road, another travels in the middle of the convoy and another at the back to r ound up stragglers Instructors should draw on their competence and experience when handling a Porsche in or der to support those participants who want to learn more about their car. Instructors should be able to pr ovide participants with comprehensive information about the dynamics of their vehicles. T o enable them to do this, they must be experienced drivers themselves. Instructors can travel as fr ont passengers or take the wheel. They have a huge responsibility towards the participants and should explain that the event is not a platform for demonstrating their ability but rather is aimed at enabling the par ticipants to improve their driving skills and providing them with valuable tips Due to this huge responsibility towards people and vehicles, the instructors should be selected very car efully, should have appropriate training/experience and should be suitably insur ed Public Relations for the Event Chapter 6.5 Porsche Clubs Public Relations includes tips on how public relations can support your event, e.g. by making potential new members aware, making your event more attractive to sponsors, or encouraging par ticipants to enter competitions on the program Advertise your event by placing an announcement in Porsche Club News ( see Chapter 6.5 Porsche Clubs Public Relations ) You can also insert your event into the Porsche Club Coor dination Event Calendar on the Internet, ther eby enabling Porsche Club members worldwide to view your event and you to acquir e these as participants For more information on the Event Calendar, see Chapter 8.1 Club Coordination Website Merchandising/Giveaways/Trophies When using the Porsche brand on Club mer chandising, see the general information in Chapter Recognition as an Authorized Porsche Club and License Agreement If you are planning an event, you should contact potential suppliers at least thr ee months prior to your event. Explain your requirements (trophies, engravings, chosen products and promotional gifts), ask to be sent or shown samples and obtain quotes Determine the specific requirements for each individual product well in advance (type and sizes) When planning your deadlines, you should bear in mind that deliveries do not always arrive on time. Ther efore, set a delivery deadline which is earlier than the date of the event When ordering merchandising products, you should also consider placing an or der for team clothing ( see Event Team/Team Members in this chapter)

107 9.2 The Porsche Club Event Kits 9 12 As mentioned already in the previous chapter, Club members are ambassadors of the Porsche brand and this should also be reflected in the organization and staging of Club events. External appearance is key and a professional and CI-compliant representation of the Porsche company is extremely important for Club members, participants, and non-club members alike. Club members feel part of a community and feel a sense of belonging to the Porsche family. To outsiders, there should be no doubt that such an event is an of ficial Porsche Club event that is actively suppor ted by Porsche. For these reasons, our Event Kits are extremely popular and are used at Club events around the world. The Porsche Club Kit was successfully intr oduced to the markets in 2003, thereby providing a total of 12 subsidiaries and importers with a complete kit free of charge (excluding carriage), which can be used at their respective Club events. In 2007, some elements of the existing kits wer e revised to make them suitable for outdoor use and easier to transport, which resulted in the Outdoor Event Kit. This kit was recently ordered by several markets and, depending on availability and after consultation with the market (Club Coordination), is available to help you fur ther enhance your Club events. In either case, please place your or der well in advance (two months prior to the event if possible), as the materials are in limited supply and reservations are made on a first come first served basis. Central Porsche Club Coordination has a complete Club and Outdoor Event Kit that can be loaned out and used for Club activities. T o reserve the kits, please use the attached or der form or the relevant form on our website. > Country selection > Motor sport and Events > Porsche Clubs > Exclusive for Club Members Login > Services > Download form Please bear in mind that this information is contained within the secure area. The login information is included at the end of Chapter 8.1. Both Event Kits are illustrated in detail over the following pages, and we ask that you take advantage of this service and actively use the elements of the Event Kit at your Club events. As the elements of both kits ar e very different in terms of appearance, they are difficult to combine, so we recommend that you use them separately. The ordering process for both kits is as follows: If your subsidiary/importer has one of the above mentioned kits, this is usually made available to you for Club events. You can of course also order individual elements of the kit. You should agree the allocation or sharing of the costs directly with your contact, as depending on the scope of the event, your market may be able to offer you financial support. If your market does not have its own kit, you can borrow the kit or elements of it fr om central Porsche Club Coordination. Club Coordination will assume most of the costs for delivery, assembly, and disassembly, meaning that this service is usually offered to your Club free of charge.

108 9.2.1 The Outdoor Event Kit The new Outdoor Event Kit is a modular system that is easy and practical to transpor t, and is intended for outdoor use at Club events. All the components of the kit fit in a Cayenne. Therefore, the Event Kit is ideal for events that can only be reached by car and do not r equire complicated logistics. Markets that do not yet have a Club or Event Kit and that place an initial order will immediately receive the new Outdoor Event Kit. Eventually, the Outdoor Event Kit will replace the current Club Kit. Compared with the existing Club Kit, the following components have been revised in terms of their appearance, materials, and handling: pylon, quick screen, tent, car platform, counter, and lectern. These elements are, unless otherwise requested and ordered, supplied with the Porsche lettering and/or the Porsche cr est. It is possible to personalize the pylon, one side of the quick screen and the sides of the tent, so that these elements include your Club logo, for example. However, in this case we do ask that you pay any associated costs we are happy to forward your requests to our agency. Please bear in mind that we r equire a lead time of four to six weeks. The elements of the Outdoor Event Kit ar e illustrated individually over the following pages. You can also find this information along with the contact address for ordering from your national Club Coordinator on the Internet in the Services for Clubs section. > Country selection > Motorspor t and Events > Porsche Clubs > Exclusive for Club Members Login > Services for Clubs Please bear in mind that this information is contained within the secure area. The login information is included at the end of Chapter The Porsche Club Kit Markets that already have one of our tried and tested Club Kits can of course continue to use this Kit and reorder elements of it, especially when it comes to replacing individual elements that are damaged. The individual components of the Porsche Club Kit ar e also illustrated over the following pages, printed with either the individual Porsche Club logo or the Porsche Clubs Worldwide logo. However, we must point out that not all of the items shown ar e available in all markets. The item may display the logo of the national umbr ella organization or the Porsche Clubs Worldwide logo, depending on the specific country and Club structur e. In contrast to the Outdoor Event Kit, you can personalize nearly all the components of the Club Kit with your Club s logo, excluding, for example, showcases, car platform, and barrier stands. You can reorder individual elements from central Porsche Club Coordination, although we ask that you allow a lead time of four to six weeks. W e will send you a corresponding cost estimate prior to production. For further information, you can also visit our website. If you have any questions about our Event Kits, please contact the central Porsche Club Coordination team and we will be happy to help. > Country selection > Motor sport and Events > Porsche Clubs > Exclusive for Club Members Login > Services for Clubs Please bear in mind that this information is contained within the secure area. The login information is included at the end of Chapter

109 9.2.1 Outdoor Event Kit 9 14 Pylon Overall dimensions: 2200 x 850 x 150 mm Floor plate (steel): 850 x 850 x 6 mm, powder-coated in black-gray matt on adjustable feet; weight: 35 kg 3 aluminum connecting segments 3D Porsche logo 580 x 433 mm made of aluminum sheet metal, gold-anodized and screen printed in red/black; for outdoor use UV-stabilized (protective coating) Logo in individual letters (can be personalized) 4 carry bags Outdoor Quick Screen Overall dimensions: 1800 x 850 mm Double-sided screen made of PVC banner material: One side can be personalized; the other side shows the Porsche crest and lettering Materials suitable for outdoor use, resistant against corrosion, UV-rays and scuffing Floor element made of aluminum, natural anodized Steel support rod and feet Resistant up to wind force of 6 Suitable for most weather conditions Complete with carry bag

110 Tent 9 15 Overall dimensions: 3000 x 3000 mm Aluminum frame/folding system; tent covering made of high-grade polyester (white) 3 side walls made of high-grade polyester (white), one side can be personalized 2 base plates (galvanized), each weighing 7.5 kg Complete with carry bag Car Platform Overall dimensions: 1800 x 3000 mm Can be stored easily in a Cayenne Total height: 9 mm Black polypropylene fibers; heat and UV-stabilized, washable 3 carry bags Counter Overall dimensions: 1200 x 1045 x 510 mm 3 parts: Front and side panel, top plate and sandwich plate Individual lightweight sections, 20 mm thick Styr odur centerpiece laminated on both sides with 4 mm thick MDF panels Series of 3 grooves running across all sections of the counter 2 carry bags Speaker s Lectern Interlocking, height-adjustable lectern attachment Dimensions: 118 x 65 x 550 mm Assembled and disassembled using tools, does not include lighting 3 carry bags Car Display Lightweight aluminum car display with perspex pocket suitable for storing data sheets Dimensions: 210 x 360 x 800 mm

111 Info Sign 9 16 Porsche info sign with Porsche lettering in black Dimensions: 300 x 800 x 300 mm Showcases Made of glass and aluminum with a glass base Dimensions: 600 x 2000 x 600 mm Brochure Stands With different storage options Dimensions: 750 x 2000 x 300 mm

112 Barrier Stands With Porsche lettering on the tape 9 17 Table Display Two different options for brochures and information sheets: Single sheet, A4 10 pce Brochures, A4 Advertising Banner Foldable aluminum banner Dimensions: 2000 x 700 x 400 mm Flagpole Two different options available: Flagpole with trough x 2 Flagpole with vehicle stand x 2 (no pictur e) Please use Porsche AG flags with the flagpoles. The flags are not included.

113 9.2.2 Porsche Club Kit 9 18 Pylon Light, three-cornered collapsible design made from aluminum, with A3 perspex pockets that can be attached to a magnetic area in the center of the pylon. A steel trough can be filled to ensure stability. Can be used indoors or outdoors Dimensions: 750 x 750 x 750 x 2200 mm Packaging: 2260 x 885 x 885 mm Weight incl. Packaging: ~150 kg Printed Screen for Indoor Use White printed fabric panel with aluminum pr ofile, fixed to two aluminum supports with two base plates. Can be used indoors Dimensions: 600 x 2250 x 2250 mm Packaging: 2500 x 600 x 600 mm Weight incl. Packaging: ~30 kg

114 Quick Screen 9 19 Basic cartridge with white plastic banner overprinted, easy to pull out. Can be used indoors Dimensions: 1000 x 220 x 2000 mm Packaged in nylon bag: 1000 x 200 x 200 mm Weight incl. Packaging: 10 kg Info Counter Counter coated in aluminum dibond material, elliptical base profile and height-adjustable feet, perspex front surface, green transparent perspex tray on top, inside storage shelves and lockable cupboard. Can be used indoors or outdoors Dimensions: 1000 x 530 x 1150 mm Packaging: 1100 x 600 x 1300 mm Weight incl. Packaging: ~80 kg Speaker s Lectern Foldable lectern coated in aluminum dibond material, elliptical base profile and height-adjustable feet, perspex front surface. Can be used indoors or outdoors Dimensions: 650 x 1150 x 550 mm Packaging: 700 x 1200 x 300 mm Weight incl. Packaging: ~40 kg

115 Car Display 9 20 Aluminum car display with perspex pocket, suitable for data sheets in A4 and US A4 format. Can be used indoors or outdoors Dimensions: 210 x 360 x 800 mm Packaging: 350 x 410 x 850 mm Weight incl. Packaging: ~30 kg Order quantity: 2 x car displays Info Sign Free-standing aluminum sign. Can be used indoors or outdoors Dimensions: 300 x 300 x 800 mm Weight incl. Packaging: ~10 kg Order quantity: 2 x information signs

116 Showcases 9 21 Shatterproof glass showcase with lockable doors, frame made of coated aluminum dibond material, elliptical base profile, 3 fixed shatterproof glass shelves. Can be used indoors Dimensions: 600 x 600 x 2000 mm Packaging: 2200 x 750 x 800 mm Weight incl. Packaging: ~150 kg Brochure Stands Coated aluminum dibond material and elliptical base profile, height-adjustable perspex display shelves. Can be used indoors Dimensions: 750 x 300 x 2000 mm Packaging: 850 x 400 x 2200 mm Weight incl. Packaging: ~70 kg

117 Tent 9 22 Simple white plastic tent construction for pr oviding outdoor cover, with clips and fixing weights. Can be used indoors or outdoors Dimensions: 3000 x 3000 x 5000 mm Weight incl. Packaging: ~80 kg Barrier Stands Stainless steel airport cordons with retractable tape. Gray tape with Porsche lettering. Can be used indoors or outdoors Weight incl. Packaging: ~102 kg Order quantity: 6 x barriers

118 Table Display 9 23 A4 or US A4 perspex pocket with MDF base. Can be used indoors or outdoors Dimensions: 300 x 210 x 50 mm Weight incl. Packaging: ~2.5 kg Order quantity: 10 x table displays Model 1 Model 2 Car Platform Stainless steel surface (4800 x 2400 mm) consisting of stainless steel structure plate. Can be used indoors or outdoors Dimensions: 4 x 1200 x 2400 mm Packaging: 1300 x 2500 x 300 mm Weight incl. Packaging: ~80 kg

119 Foldable Advertising Banner 9 24 Light aluminum design with white, printed plastic sur face on both sides. Can be used indoors or outdoors Dimensions: 2000 x 700 x 400 mm Packaging: 2300 x 800 x 200 mm Weight incl. Packaging: ~60 kg Order quantity: 5 x foldable banners Flagpole Free-standing flagpole with height-adjustable pole with anodized aluminum surface. A steel trough can be filled to ensure stability. Alternatively, the pole is available with a vehicle stand. Can be used indoors or outdoors Height: 4000 mm Weight incl. Packaging: ~120 kg Order quantity: 2 x flagpoles Pole with vehicle stand Pole with sand trough

120 9.3 Decorative and Supporting Materials for Porsche Club Events 9 25 Good orientation, easy access, and good visibility ar e extremely important at events. The aim is to choose localities and venues that are easy for all par ticipants to find, to section off the different areas, and to eliminate any dangers, e.g by using barrier tape or by putting out traffic cones. Make sure for all events that you display a r easonable number of sign posts. If staging a tour, Porsche and/or Club elements should be positioned where they are visible, so that the venues can be recognized from a distance (e.g. on a rally). Flags and banners are suitable options for outdoor use. Elements suitable for indoor use include the Porsche Club Kit and table-top pennants. All materials should be kept clean and damage-fr ee. Check your existing items well in advance so that if you need to order a replacement, there is still sufficient time to order and deliver the new items. The decorations and equipment that Porsche pr ovides to Porsche Clubs are featured on the next page. Unlike the items in the Porsche Event Kit, you do not need to r eturn these items at the end of your event; they ar e provided to you free of charge in limited quantities consider these a gift to your Club. However, due to cost reasons, we must limit the number of items we send to you. Therefore, please agree your requirements with us in advance. Please bear in mind that this information is contained within the secure area. The login information is included at the end of Chapter 8.1. Our experience has shown that Porsche Clubs value their individual image and as such prefer to be represented as independent entities. This desire is carried through to the designs on promotional items. Central Porsche Club Coordination offers a very special service to help Clubs promote their individuality: Flags, banners, and table-top pennants can be printed with your Club logo, pr ovided that your Club logo complies with our CI guidelines. Y ou can order these products from us, along with those featured here, although there is a cost for this service. Ther e is no official price list, as the cost depends on the quantity you order. If you are interested in placing an order, please send an to Porsche Club Coor dination: [email protected] We will forward your inquiry as necessary and issue you with a price quotation. Please note when placing your order that the delivery time for personalized promotional materials is approximately eight weeks. If you are planning to hold an event, you should select the required items and use the attached form to place your order. Take into account the time for delivery of Porsche AG items to your location. The optimal lead time is approx. six weeks, which allows us enough time to reorder any items that are no longer available and to deliver these to you in good time. The images and corresponding order form are stored on the Internet in the Services for Clubs section. > Country selection > Motorspor t and Events > Porsche Clubs > Exclusive for Club Members Login > Services > Download form

121 Outdoor Decorative Material for Porsche Club Events 9 26 In order to fulfill all the requirements for the various available flag systems, and to ensur e that flags are all mounted optimally, the flags are available as two dif ferent options: Version 1: (For flagpoles without a crossbar) The flags used on flagpoles without a cr ossbar are reinforced with a fiber glass rod, which means that the flags remain fully unfolded, even when there is no wind. Flag, with Porsche trademark WWM White, color trademark, 1.5 x 2.5 m Flag, with Porsche trademark WWM White, color trademark, 1.5 x 4.0 m hooks. Version 2: (For flagpoles with a crossbar) The flags used on flagpoles with a cr ossbar are attached to the bar using suspension Flag, with Porsche trademark WWM White, color trademark, 1.5 x 4.0 m Flag, Porsche Clubs Worldwide WWM White, color trademark, 1.5 x 4.0 m Pennant chain, Porsche lettering WWM White/red, 7.0 m Barrier tape, Porsche lettering WWM White/red, 500 m White banner, Porsche lettering WWM White/red, landscape 4.0 x 1.0 m White banner, Porsche Clubs Worldwide WWM White/color overprint, landscape 4.0 x 1.0 m Info sign, Porsche lettering WWM Plastic sign with 4 drill holes, printed on both sides, 66.0 x 22.0 cm Fan flag, Porsche trademark WWM x 60 cm, With gray wooden pole 100 cm

122 Supporting Materials for Porsche Club Events 9 27 Plastic name badge, WWM Transparent, with safety pin 9 x 5.5 cm Order quantity: 10 units Insertable labels for name badge, with Porsche trademark WWM x 5.5 cm Order quantity: 100 units Sugar bags, with Porsche trademark WWM x 45 mm Order quantity: 2000 bags Round matchboxes, with Porsche trademark WWM x 25 cm Order quantity: 20 units Paper napkins, with Porsche trademark WWM x 24 cm Order quantity: 1000 units Porsche Club folder, with Porsche trademark WVK with Porsche Clubs lettering Format: 22 x 30 cm Promotional Items for Porsche Club Events Ball-pen, Porsche lettering WWM Black/white Post-its, Porsche trademark WWM Format 10 x 7.5 cm Order quantity: 5 blocks For promotional items for children, see Chapter 6.6 Activities for Junior Members of Porsche Clubs.

123 Order Form for the Outdoor Event Kit By to: Reply by fax: +49 (0) You can obtain the address of your national Club Coordinator on the Internet at > Country selection > Motorsport and Events > Porsche Clubs > Exclusive for Club Members Login > Services > Detailed Addresses of Importers and Subsidiaries Porsche Club: Event: Contact person at the Club: Tel./Fax/ We would like to place an or der for the following individual components of the Outdoor Event Kit, if available: Quantity Quantity Pylon Printed Screen for Indoor Use Quick screen, with logo Quick screen, with printed image Quick screen, with printed image Speaker s Lectern Car Display Info Sign Showcases Brochure Stands Tent Barrier tapes (6 items per box) Table display A4 Table display US A4 Car Platform Foldable Advertising Banner Flagpole with vehicle stand Flagpole with sand trough The items listed above do not include any electrical installations such as micr ophones or lighting etc. The images and detailed descriptions for these items ar e included in Chapter Porsche Outdoor Event Kit. To find out which components of the Club Kit ar e available in your country, as well as the reference addresses, visit > Country selection > Motorspor t and Events > Porsche Clubs > Services for Clubs > Club Kit. We are interested in purchasing our own Outdoor Event Kit with our Club logo. Please send us a quotation for the dif ferent elements. Delivery date: Delivery address: To be returned on: Contact person on site: Tel./Fax: Date: Signatur e:

124 Reorder Form for the Porsche Club Kit By to: Reply by fax: +49 (0) You can obtain the address of your national Club Coordinator on the Internet at > Country selection > Motorsport and Events > Porsche Clubs > Exclusive for Club Members Login > Services > Detailed Addresses of Importers and Subsidiaries Porsche Club: Event: Contact person at the Club: Tel./Fax/ We would like to place an or der for the following individual components of the Outdoor Event Kit, if available: Quantity Quantity Pylon Printed Screen for Indoor Use Quick screen, with logo Quick screen, with printed image Quick screen, with printed image Speaker s Lectern Car Display Info Sign Showcases Brochure Stands Tent Barrier tapes (6 items per box) Table display A4 Table display US A4 Car Platform Foldable Advertising Banner Flagpole with vehicle stand Flagpole with sand trough The items listed above do not include any electrical installations such as micr ophones or lighting etc. The images and detailed descriptions for these items ar e included in Chapter Porsche Outdoor Event Kit. To find out which components of the Club Kit ar e available in your country, as well as the reference addresses, visit > Country selection > Motorspor t and Events > Porsche Clubs > Services for Clubs > Club Kit. We are interested in purchasing our own Outdoor Event Kit with our Club logo. Please send us a quotation for the dif ferent elements. Delivery date: Delivery address: To be returned on: Contact person on site: Tel./Fax: Date: Signatur e:

125 Order Form for Porsche Supporting Materials and Promotional Items for Club Events By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany Porsche Club: Event: Contact person at the Club: Tel./Fax/ We would like to place an order for the following materials: Item Order number Quantity Plastic name badge WWM Order quantity: 10 units Insertable labels for name badge, with Porsche trademark WWM Order quantity: 100 units Sugar bags WWM Order quantity: 2000 bags Round matchboxes, with Porsche trademark WWM Order quantity: 20 units Paper napkins, with Porsche trademark WWM Order quantity: 1000 units Porsche Club folder, with Porsche trademark WVK Ball-pen with Porsche lettering WWM Post-its, with Porsche trademark WWM Order quantity: 5 blocks The images and detailed descriptions for these items ar e included in Chapter 9.3 Decorative Materials and Supporting Materials for Porsche Club Events. Delivery date: Delivery address: Date: Signatur e:

126 Order Form for Porsche Outdoor Decorative Materials for Club Events By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany Porsche Club: Event: Contact person at the Club: Tel./Fax/ We would like to place an or der for the following materials: Item Order number Quantity Flag, with Porsche trademark WWM For flagpole without crossbar, 1.5 x 2.5 m Flag, with Porsche trademark WWM For flagpole without crossbar, 1.5 x 4.0 m Flag, with Porsche trademark WWM For flagpole with crossbar, 1.5 x 4.0 m Pennant chain, with Porsche lettering, 7 m WWM Barrier tape, with Porsche lettering, 500 m WWM Banner, with Porsche lettering, 4.0 x 1.0 m WWM Info sign, with Porsche lettering, 66.0 x 22.0 cm WWM Fan flag, with Porsche trademark, 90 x 60 cm WWM The images and detailed descriptions for these items ar e included in Chapter 9.3 Decorative Materials and Supporting Materials for Porsche Club Events. Delivery date: Delivery address: Date: Signatur e:

127 10. Porsche Club Sport and Porsche Sports Cup (PSC) Specific Details to be Observed when Organizing Club Sport Events This chapter looks at what should be taken into account when or ganizing Club sport events. It includes guidelines aimed at helping you to run race track events both safely and ef ficiently. They do not, however, offer any kind of guarantee. Motorsport events are more risky than leisure excursions or dinner events. The r esponsibility lies entirely with the organizing Club. Therefore, do not rely solely upon these guidelines. V isit other Club sport events, observe how things are done elsewhere and conclude what works and what doesn't. In addition to the guidelines in this chapter, you should also observe the general r equirements for organizing a successful event (e.g. hotel bookings, catering, cooperation with the Porsche dealer, personnel, transfers, awarding of trophies and prizes, logistics). Prior to the event, you should note the following: Agree upon the dates of the event with the race track well in advance. Hire the race track (contract!) and obtain the track license specifying the r equired security measures and track personnel. Establish the sport and technical regulations. The Porsche Motorsport department has produced draft Club Sport regulations on the basis of existing Club Spor t regulations and international motor spor t laws. This includes the many years experience of the Motorsport department and the large Porsche Club umbrella organizations that are heavily involved in Club Spor ts. This concept is par ticularly useful if your Club is just star ting to introduce motor sport activities. It can also act as a guideline if you need to align your existing r egulations with current developments in the Porsche model range and international motor spor t laws. You can also obtain a copy of the draft regulations from Club Coordination. They are also on the Club Coordination website in the Porsche Club Sport section. > Country selection > Motorspor t and Events > Porsche Clubs > Porsche Club Spor t Obtain authorization for your event from the national motor spor t association. If you wish to hold an event on public roads, then you must obtain authorization fr om the local (legal) authorities. Organize equipment and crew for the race track (as de fined in the track license): Track marshals Race stewards Fire department, emergency medical services, doctor Tow truck Traffic cones, barrier tape, flags, radio equipment, vehicle numbers Recovery equipment (to recover vehicles/to free drivers from their vehicles) Fire extinguishers etc. Take out an insurance policy: Event organizer s liability insurance, covering Spor ts Managers, with an insured sum of at least one million euro You may have to procure additional insurance for the par ticipants and spectators of the race (insur ed sum of one million euro) Compile the announcement and entry documentation and include all the r elevant details: Event venue and date Name and address of organizer Status of event and type of race Schedule Required drivers licenses Required or permitted equipment for driver and vehicle (spor t and technical regulations) Liability disclaimer Issue announcement and entry documentation. It is impor tant that the participant submits a signed liability disclaimer along with the entry Organize the timekeeping: Decide upon the scoring method and communicate this to the timekeeping team Put together the overall organization team and allocate responsibilities:

128 Race director Track safety manager Stewards Instructors coordinator Timekeeping coordinator Documentation inspection/registration coordinator Pit coordinator Track commentator Master of ceremonies for presentation ceremony View the rooms and equipment at the track and plan how you intend to use them: For the race director s office For the track commentator For the timekeepers For technical inspections For the hospitality and recreation room For the stewards For the drivers briefing Send confirmations to participants along with the following information: Directions to venue, addresses, and telephone numbers of hotels, campsites, and r estaurants close to the race track Addresses, telephone numbers, opening times, layout of the race track and any other information about the race track Vehicle pass and map of paddock Catering options and supporting program, changing facilities, showers Name and location of the on-site contact person (race dir ector, other organizers) Schedule Time and place for document inspection Times and rules for technical inspections Times of drivers briefing Spectator management: Do you want spectators at the event? How will you invite and contact them? How will they gain entry to the race track? Do you need to print special entry passes? What areas of the race track are they able to access (paddock, pit lane, stands, hospitality)? Do you need to print different types of entry pass? Who is r esponsible for cleaning/looking after the stands? Are spectators sufficiently insured? Produce vehicle passes and the dif ferent entry passes for par ticipants and visitors Inform the local hospital (see track license) 10 2 Pay attention to the following during the event: Race Management: The management of a racing event must be carried out fr om a central point. The race management team is responsible at all times for ensuring that the event is run ef ficiently and safely. Ensure that each person who is responsible for an area of the event knows where and how to contact race management. All communication during the event must be coordinated and controlled by race management. This especially applies to the track marshals who inform race management of what is happening on the race track. Briefing of personnel by the race organizer and familiarization with venues Admission control to the race track and the paddock and pit lanes for drivers and spectators Documentation inspection: Register all participants upon arrival Issue papers Check driver s license Signing of liability disclaimer/payment of par ticipation fee, if not already completed with the entry Technical inspection of vehicles Drivers briefing: Present current schedule Run through vehicle starting order and start procedure

129 Flags: The flags must be fully demonstrated Run through the track and its special featur es either using a diagram of the track or by inspecting the track Explain the overtaking zones and signals: These zones should be clearly marked on driving courses. Also focus upon the correct signals (indicators) and techniques for over taking Explain the safety regulations and the consequences of dangerous driving as a result of a violation of these regulations Safety regulations: It is strictly prohibited to drive or tow a vehicle in the opposite dir ection to the traffic on the track during a race. This also includes driving or towing alongside the race cir cuit and within the perimeter fence. This r egulation also applies to emergency vehicles. Only race management can give permission to drive or tow a vehicle in the opposite direction to the traffic on the track, and only if all vehicles have either left the cir cuit or have come to a stop. It is also prohibited to enter the race circuit on foot or to abandon a vehicle on the race cir cuit. The consumption of alcohol or intoxicating drugs is strictly forbidden on the pr emises during the event. A violation of these regulations by drivers or team members will lead to immediate disqualification fr om the event. Positioning of track marshals and other personnel 10 3 Track Marshals: The track marshals must be familiar with all the r egulations for correct communication and correct use of flags There should be at least two track marshals at every bend; one for communication and one for flags. The entir e course must be monitored at all times by the track marshals Radio equipment must be available at each post, to enable two-way communication between the track marshals and race management The track marshals must have a safe and shelter ed place to stand Every track marshal should be equipped with a fir e extinguisher Make sure that the track marshals understand the serious natur e and importance of their role. It is advisable to ban radios and cameras etc. while the track marshals ar e working at their posts, to ensur e they are not distracted them from their duties Make sure that the ambulance, tow truck, and other vehicles (safety/pace car) ar e equipped with radio equipment, fire extinguishers and other tools if required, and that they are positioned in the designated locations Pit Exit and Entrance A team member must be positioned at the pit exit to make sur e that all drivers are properly strapped in and wearing the correct racing clothing and helmet The team member at the pit exit should also check whether each par ticipant is in the right group and that each vehicle has been certified fit to race Set a low speed limit (e.g. 60 km/h) for entry into the pit lane Track Volume: Limiting the number of cars on the track per kilometer or mile can incr ease the safety and enjoyment levels for everyone at the event. If there is a high volume of traf fic on the track with few safe oppor tunities to overtake, this can make drivers drive aggressively Different tracks have different characteristics and, therefore, vary in the number of vehicles they can accommodate. As a general rule of thumb, a good benchmark for driving courses is eight to ten cars per kilometer/mile to prevent the track from becoming too overcrowded. Clubs that already have a lot of experience in or ganizing and running driver training events can allow up to 15 cars per kilometer/mile on cer tain tracks, whilst still ensuring the required level of safety. Nevertheless, track density of more than ten cars per kilometer/mile r equires particular attention and supervision of the race by the or ganizers. Behavior/Attitude of the Drivers: Even if the drivers and cars ar e well prepared and everyone is familiar with the r egulations, this is no guarantee against accidents. Nevertheless, there are a few points that can incr ease overall safety at the event. The most impor - tant is the positive attitude and behavior of the drivers. Instructors must set a good example by driving in a pr ecise and controlled manner. Above all, they must adhere to the fundamental regulations for overtaking and signaling Avoid using the word race and discussing lap times on driver training events

130 Each individual regulation should be either adhered to or abolished. There should be as few regulations as possible; they should be simple and suppor t the safety and ef ficiency of the event. Rules must apply equally to all drivers, without exception! Course participants should maintain a speed that they feel comfor table with and should not push themselves or the vehicle excessively. Pushing too hard can lead to erratic driving, which is generally unsafe and slows down the learning process. The instructor should be happy with the course par ticipant's speed and technique and should not urge them to drive faster 10 4 Differences in Speed: The main problem on race tracks is not the fast or slow cars but the mixtur e of the two. Par ticipants on driving courses should be grouped together with people with similar lap times. If you only put teams together based on the performance of the cars, this does not necessarily mean that the speeds within the gr oup will be the same. Both the performance of the car and the driver s ability must be taken into consideration. Observe your race groups carefully. Is there a car that continually has a trail of cars behind it? Is ther e another car that is always over taking? Do not hesitate to move drivers up or down into the next gr oup during the event, should this be required. Make sure that the instructors note any gr eat differences in speed within the group. Note: If you are forming different groups of speed level, use colors ra ther than designations. People react negatively to terms such as newcomer or beginner, but they do not have a pr oblem with blue or green. Overtaking: At motor sport events, there are always problems with participants who do not use their mirr ors, who take risks overtaking, who overtake when there is a yellow flag and people who drive fast on the straights but slow down at the bends. In such cases, the track marshals should use the blue over taking flag. This flag also helps you to deal with people who do not check their mirrors or who are slow in the bends. If participants ignore the blue flag or any other color flag that signals no over taking, show them the black flag and take the matter up with them. On driving courses, an experienced driver should point out the zones wher e overtaking is safest. The end of the overtaking zone is identified by some kind of marker such as traf fic cones. Traffic cones can also be used to steer drivers towards the correct turning point in the bend at the end of the straights. Race Stoppage: Nothing is more painful at an event than race stoppage. Sometimes this is caused by weather conditions, although more often it is due to one of the following r easons: Accidents: Sending emergency vehicles to the point of the accident, towing away the car, carrying out repairs, and cleaning the track all take time. Avoid such pr oblems through preventative measures (see above). An accident can spoil a good event. Mechanical problems: Faulty cars can break down at unsafe points and r esult in the event being cancelled or suspended until the car has been clear ed away. Technical inspections before the race by the race organizer can minimize this problem. Be prepared for loss of oil and coolant on the track and have the necessary cleaning and absorbent materials available. Results and Presentation Ceremony Once the results of the individual races have been evaluated, they should be displayed at a central point. The pr esentation ceremony should also take place at a central point and suitable time so that spectators and other drivers can be present.

131 10.2 The Porsche Sports Cup 10 5 The Porsche Sports Cup first began in October 2005 in Germany. Within just three months, a new Porsche customer and Club sport series was launched. For semi-professional drivers, the Porsche Spor ts Cup closes the gap between international professional motor sport, such as the Carrera Cup and the Mobil 1 Super cup, and the Porsche Sport Driving School so it is perfect for many of our Club members. As a Porsche Club member, you have the chance to experience the Porsche Sports Cup races live, as either a participant or a spectator. The Porsche Sports Cup Deutschland is held on six different weekends at well-known race courses, including the Hockenheimring, the Nürburgring, the Sachsenring, and the Formula 1 traditional race course Spa- Francorchamps in Belgium. Ambitious and passionate drivers pit their motor racing skills against each other in six exciting series. Even during the first season in 2005, the Porsche Spor ts Cup caused a great deal of enthusiasm in the driver market in Germany and attracted over 700 par ticipants. Following another successful season in 2006 with 1220 participants, followed by 2300 par ticipants in 2007, the customer and Club sport series has now established itself as a permanent fixture in Germany. In order to be able to extend these appealing motor sport series to other markets and stage an international Porsche Club sport series in the medium to long term, Porsche AG is now planning to r oll out the series to other markets. See Chapter Above all, for motor spor t-oriented Porsche Clubs, the Porsche Sports Cup is a new and special event field that the Club can add alongside its own activities to cr eate an attractive sports program. Also, the thought of competing in a Eur opean championship and a Race of the Champions, or even in an international Club sport series in the Porsche Spor ts Cup, can result in a tremendous level of enthusiasm and engagement from the Club members while fur ther integrating worldwide Club activities. If you are interested in bringing your Club spor t series into line with the Porsche Spor ts Cup, and if you are interested in participating in a European Porsche Sports Cup championship in the medium term, please contact Mr. Mathias Menner. Mathias Menner Tel.: +49 (0) [email protected] Pit lane during the Porsche Spor ts Cup Deutschland at the Nürburgring

132 10.3 Porsche Sports Cup Events 10 6 License-Free Events Taster Day Be in the thick of things instead of on the side lines. Porsche drivers can get their first taste of motor spor t at these events. The par ticipants spend a day at the race track and experience everything associated with racing: drivers briefing, tour of the paddock, racing office and pit lane, followed by the r eal highlight on the race track under the guidance of Porsche instructors. The Porsche Driver s Cup The Porsche Driver s Cup allows Porsche drivers who have not yet acquired a racing license to demonstrate their driving skills. The overall aim for the par ticipants is not to achieve the highest speed but to impr ove driving skills for driving in everyday traf fic and to learn how to handle their vehicles safely. Experienced instructors at the Porsche Sport Driving School impart their knowledge on the racing line as well as on how to brake, turn, and accelerate correctly into and out of bends. At the end of the practice runs, the program also includes time trials. Series for Licensed Drivers Porsche Driver s Challenge Porsche Sports Cup Porsche Super Sports Cup Porsche Sports Cup Endurance These series are for drivers who are motor sports enthusiasts. Who like to push themselves to the limit. Who think in milliseconds. And who are looking towards their next victory. Starting grid, sprint races, long distance, pit stop, driver change, over taking maneuver, finish line all of which promise suspense! The Porsche children s world offers lots of fun and variety for youngsters including a bouncy castle, face painting, and table football. There is something for everyone. And on the children s race track, our future racing drivers have the chance to feel like the r eal thing. Good drivers have to start young. For further information, detailed regulations, and registration forms, visit Porsche Sport Driving School We recommend that participants in the Driver s Cup and the licensed series attend the training pr ogram at the Porsche Sport Driving School. The Porsche Spor t Driving School offers both beginners and advanced drivers with the chance to expand their knowledge thr ough the Warm up and Precision Training Levels. Other training courses are available if you wish to per fect your driving skills, e.g. to Performance Level and Master Level, and even through to acquisition of your national DMSB racing license A. Alternatively, experience a new dimension in sport driving at one of our training specials: the g-for ce Training or the Telemetric Session. For more information, contact: Tel.: +49 (0) Fax: +49 (0) [email protected] The Supporting Program At the Porsche Sports Cup, you can experience exciting competitions and tense qualifying rounds, you can visit the paddock and pit lane, talk with the drivers and learn about the latest Porsche products 911, Boxster, Cayman, Cayenne, and Panamera.

133 10.4 Formation of an International Porsche Club Sport Race Series 10 7 As mentioned previously, the Porsche Sports Cup in Germany has aroused enthusiasm. Steps are already underway to set up an international race series for Porsche Club sport. The Clubs themselves have already laid the foundations. Porsche Clubs around the world already hold race series at well-known racing courses, where many Club members compete against each other at events held on dif ferent weekends and in several series. PSC events in Switzerland and in Scandinavia are already enjoying a great deal of popularity. The aim is, together with the impor ters, sales partners, and Porsche Clubs, to establish and develop fur ther thrilling competitions in different countries. Porsche Club sport and PSC can be united under one r oof and thought can be given towards an European Championship. The points listed above form the basis for or ganizing a Porsche Sports Cup in your country. Changes to bring them into line with the needs of your market must be taken into account individually. If you are interested and/or have any queries, please contact Mr. Mathias Menner directly. Mathias Menner Tel.: +49 (0) [email protected] Detailed information and entry documentation for the individual series can be found on the Porsche Spor ts Cup website at In order to support the Clubs and sales par tners in the analysis and development of a potential Porsche Spor ts Cup in their country, we have put together a situation analysis checklist: How many official Porsche Clubs, members, and vehicles are represented in your market? Are the other Clubs also involved in motor spor t? How many Club members take par t in race series? If your Club takes par t in race events, what motor sport regulations does your Club enforce? How much effort would be involved in bringing these regulations into line with the regulations of the Porsche Sports Cup? How many Club vehicles can compete in the classes of the Porsche Sports Cup? How many racing courses in your market meet the current safety standard? Which motor sport event organizer could possibly be considered as an organizer? To what extent can the dealers or impor ters in your market support the series either financially or organizationally, and what technical suppor t can they offer? Which sponsors support the existing race spor t series? Is the Club tied into sponsorship agr eements or can the sponsors be changed so that ther e is consistency in the types of sponsors of the Porsche Sports Cup? Are you interested as a Club, dealer, or importer in developing racing activities, even though there are currently none within your market?

134 11. Acquisition of Sponsors 11.1 Searching for Sponsors As mentioned previously, Porsche Club members mostly operate on a voluntary basis and, ther efore, the sole source of the Club s income is through annual contributions from its members. However, an active Club is not able to (re)finance itself on these financial contributions alone. Careful searching for and selection of sponsors is therefore all the more important. Porsche Clubs need sponsors in order to finance the Club s activities and to por tray the image of the Porsche brand externally in a positive light and in the best possible way. This support is essential if Clubs wish to hold lar ge, professionally organized events or fund the long-term publication of a Club magazine. For example, it is very costly to hire a race track, and without financial s upport a Porsche Club would not be able to do this alone. Therefore, Porsche Clubs around the world are faced with the challenge of finding the right par tners and sponsors. In order to provide the Clubs with the best possible support, Porsche Club Coordination has compiled a set of Sponsoring Guidelines to help with selecting appropriate sponsors. We are unable to acquire new sponsors for your Club, but we are happy and willing to review and optimize your list of partners before you enter into a contractual agreement with them, and to make contact with the of ficial sponsors in your respective market (provided that they are official partners of Porsche AG). Chapter 11.2 includes our guidelines for acquiring sponsors. The Image Fit In order to judge the impact that a cooperation might have upon the image, it should be established whether the image of a par tner s brand or product is compatible with that of Porsche (image fit). The following four levels are used to rate the caliber of a par tnership s image: Image fit is excellent and promotes or positively enhances Porsche s image The partner s image is appropriate and does not compromise Porsche s image The image of the brand or sector is not especially appropriate and should not be used (or only used with strict restrictions) in connection with Porsche The image of the brand or sector is unacceptable and must not be used in connection with Porsche If you have difficulty assessing an image fit, contact central Porsche Club Coordination and we will be happy to help. We will try to support you as best we can Guidelines for the Acquisition of Sponsors Through the Porsche Clubs When choosing partners, there are a number of strict criteria that must be fulfilled in or der to prevent any weakening of the image of Porsche and to avoid compr o- mising the perception of Porsche as an independent company. This applies especially to cooperation that is purely sponsorship-based. The quality of a par tner is of the utmost importance, as cooperation with stable companies with a good image is beneficial in the longterm for you, your Club, and ultimately for us too. The following requirements must be fulfilled if you ar e to get the best out of the par tnership: Basically, quality is more important than quantity Aim for long-term cooperation with financially sound partners Choose cooperation partners with a good image fit Enter into cooperation that is par ticularly conducive to meeting specific goals (e.g. address target groups that are difficult for Porsche to reach) The partner company should not be active in an ar ea that overlaps with the activity and pr oduct/service portfolio of Porsche AG Avoid entering into cooperation with providers that are in direct competition with the official partners of Porsche AG (tire companies and engine oil) First of all, contact the of ficial sponsors of Porsche AG (e.g. Michelin, Mobil1) You must categorically avoid cooperation with Unofficial dealers or gray market dealers Tuners Companies with a questionable reputation Do not accept sponsorship from Club members who carry out business directly relating to the Club and who could therefore derive benefit from both the Club membership and the sponsorship. ( See also Chapter Purpose of the Club ) To maintain the prestige associated with the Porsche name in the business world, the cooperation should be beneficial to both par tners and should not be of a greater advantage to either par ty Parameters and Examples of Partner Companies 11 1

135 Product Link Is there an association between the sector and the product and Porsche or Porsche s activities? Positive: Official manufacturers and suppliers to Porsche AG, e.g. Mobil1, Michelin; tool manufacturers, e.g. FEIN; automobile clubs, e.g. ADAC Negative: Auto tuning and accessories suppliers Image Link Is there an association between the values and image of the sector or the product and Porsche and Porsche s activities (brand fit)? Positive: Hugo Boss, Bose, Eterna, Adidas Spor ting events (tennis, golf), General high-grade technology, audio equipment, sport, fashion, watches, accessories Negativ: Cheap discount firms, supermarket chains Target Group Link Are there interfaces to the target groups? Positive: Deutsche Bank, Hyatt, Lufthansa, golf, tennis, business trips, holidays Negative: Cheap flight operators, hotel and motel chains Best of Class Porsche endeavors always to cooperate with the best companies within each sector. Sector Exclusivity In certain sectors, there are exclusion criteria that are either justified through the Porsche philosophy or that result in exclusion due to an overlap with other areas, perhaps areas of Porsche Lizenz- und Handelsgesellschaft mbh: e.g. discount chains (textiles, tools etc.), high-pr oof alcohol and spirits, tobacco, fast food, adult entertainment products For many potential partner companies, the possibility of being associated with the Porsche name is extr emely appealing. This should be taken into consideration, particularly when making decisions relating to the financial commitment in a cooperation, since this could r esult in opportunities for Porsche Clubs to obtain extensive support for Club activities Corporate Communication Guidelines Porsche Club Sponsoring In addition to the Sponsoring Guidelines, which Porsche has provided to his sales par tners since several years, ( see also Porsche Corporate Communication Guidelines Part 8.2), now these Guidelines for Porsche Clubs and their partners and sponsors have been developed. These Guidelines are meant as a recommendation and assistance for the Clubs; for the par tners and sponsors they meant to be a dir ective. Of course should these Guidelines be known by Porsche Sales par tner in order to consult the Club and to advice sponsors how to behave with the Porsche Club trade marks. The more you take care, the unitary the Clubs appear and the higher the recognition value will be even for sponsors. In fact, this is very impor tant for sponsors, that support Clubs beyond country or market bor ders. For partners, a good organised international platform is a ideal basis for a long and lasting cooperation and therefrom certainly the Clubs can also take pr ofit. 11 2

136 Corporate Communication Guidelines Porsche Club Sponsoring Porsche Club Sponsoring Part 8.2

137 Inhalt Seite Einleitung 1 3 Kategorien und Ebenen von Club Partnern und Sponsoren 1 3 Leistungstabelle deutsch 4/5 Leistungstabelle englisch 6/7 Bereitstellung und Nutzung von Artwork 8 Markennutzung 9/10 Porsche Clublogos Porsche Club Eventlogos 15/16 Club Medien Club Briefbogen, Direct Mailing 17/18 Club Website 19/20 Club Magazin, Anzeigen Club Magazin, redaktioneller Beitrag 25/26 Club Newsletter 27/28 Club Broschüren Event Medien Club Event Broschüren 35/36 Club Event Einladungen 37 Startnummern 38 Club Banner 39 Club Fahnen 40 Club Tischwimpel 41 Merchandise-Artikel Merchandise-Artikel der Clubs Merchandise-Artikel der Club Partner und Sponsoren 45/46 Kontaktadresse zentrale Porsche Clubbetreuung 47 Contents Page Introduction 1 3 Club partner and sponsor categories / levels 1 3 List of services in German 4 / 5 List of services in English 6 / 7 Provision and use of artwork 8 Use of trademarks 9 / 10 Porsche Club logos Porsche Club event logos 15 / 16 Club media Club letterhead, direct mailing 17 / 18 Club website 19 / 20 Club magazine, advertisements Club magazine, editorial articles 25 / 26 Club newsletter 27 / 28 Club brochures Event media Club event brochures 35 / 36 Invitations to Club events 37 Vehicle numbers 38 Club banners 39 Club flags 40 Club Kit desk-top pennant 41 Merchandise Club merchandise Club partner / sponsor merchandise 45 / 46 Contact adress worldwide Porsche Club Coordination 47

138 Einleitung Introduction Liebe Benutzer der Porsche Club Sponsoring-Guidelines, in Ergänzung zu den Sponsoring-Guidelines, die Porsche bereits seit Jahren für seine Vertriebspartner bereitstellt (s. Porsche Corporate Communication Guidelines 8), wurden jetzt die vorliegenden Guidelines für die Porsche Clubs und ihre Partner und Sponsoren entwickelt. Diese Guidelines sind als Empfehlung und Hilfestellung für die Clubs gedacht, für die Partner und Sponsoren gelten sie als Richtlinie. Selbstverständlich sollten auch die Porsche Vertriebspartner diese Guidelines kennen, um ihren Club entsprechend beraten und Spon soren eine Vorgabe machen zu können, wie mit den Porsche (Club) Marken umzugehen ist. To all users of the Porsche Club sponsoring guidelines, in addition to the sponsoring guidelines that Porsche has been producing for years for its sales partners (see Porsche Corporate Communication Guidelines 8), we have now developed these guidelines for Porsche Clubs and their partners and sponsors. These guidelines offer recommendations and advice for Clubs and are an obligatory directive for partners and sponsors. Porsche sales partners should also be aware of these guidelines so that they can advise their Clubs accordingly and instruct sponsors as to how to use the Porsche (Club) trademarks. Das Club Sponsoringkonzept Sponsoring spielt bei den Porsche Clubs eine immer größere Rolle. Denn mit dieser finanziellen und materiellen Unterstützung können Events oder beispielsweise auch ein Club Magazin noch attraktiver gestaltet werden. Sie alle wissen jedoch auch, wie schwierig es ist, passende und langfristige Sponsoren zu finden. Deshalb hat die zentrale Porsche Clubbetreuung auf Wunsch der Clubs die folgenden Maßnahmen initiiert: 1. Es wurde ein Leitfaden zur Akquisition von Sponsoren durch die Clubs entwickelt. Lesen Sie dazu bitte Kapitel 11 des Porsche Club Handbuchs Leitfaden für die Akquisition lokaler Sponsoren durch die Porsche Clubs. 2. Diese Porsche Corporate Communication Guidelines Porsche Club Sponsoring wurden entwickelt, um den Clubs als Ge - staltungsempfehlung für die Kooperation mit Sponsoren zu dienen und mehr als nur eine Orientierungshilfe zu sein. The Club sponsorship concept Sponsoring is becoming increasingly important for Porsche Clubs. This financial and material support can help to make events or a Club magazine even more attractive. However, you all know just how difficult it can be to find suitable long-term sponsors. Porsche Club Coordination has therefore introduced the following measures at the request of the Clubs: 1. Guidelines on the acquisition of sponsors by Clubs have been produced. Please refer to chapter 11 of the Porsche Club Handbook, Guidelines for the acquisition of local sponsors by the Porsche Club. 2. These Porsche Corporate Communication guidelines on Porsche Club sponsoring were developed to provide Clubs with ad vice on how to set up cooperation agreements with sponsors and should be seen as more than just a point of reference. 1

139 Allgemeine Erklärungen General information Grundsätzliches Wie Sie gleich feststellen werden, erfüllen diese Guidelines optimal die gestaltungsästhetischen Gesichtspunkte. Je genauer Sie sich daran halten, desto einheitlicher treten die Clubs auf und desto höher ist der Wiedererkennungseffekt auch für Partner und Sponsoren. Denn gerade das ist für Partner und Sponsoren wichtig, die die Porsche Club Organisation über Landesgrenzen hinweg unterstützen. Sie erwarten, dass sich die Club Organisation als gut organisierte, internationale Plattform darstellt und dass bei der Kooperation der Partner und Sponsoren mit den Clubs in verschiedenen Ländern vergleichbare Regeln gelten. Unsere Vertriebspartner sowie die Porsche Clubs sollten sich daher die drei genannten Dokumente (Kapitel 11.1 und 11.2 im Porsche Club Handbuch sowie die CCG 8.2 Porsche Club Sponsoring) in diesem Zusammenhang sehr genau ansehen. Auswahl von Club Partnern und Sponsoren Porsche und die Porsche Clubs sind starke Marken. Deshalb bitten wir die Porsche Club Verantwortlichen, bei der Auswahl von Club Partnern und Sponsoren ähnlich strenge Kriterien anzulegen, wie auch Porsche es tut. Denn natürlich soll weder das Image Ihres Clubs noch das von Porsche verwässert werden. Außerdem kommt es darauf an, die Wahrnehmung der Porsche Clubs als unabhängige Organisation nicht zu gefährden. Um Ihnen die Auswahl der Partner und Sponsoren zu erleichtern, finden Sie Entscheidungskriterien in Kapitel 11.2 des Porsche Club Handbuchs Guidelines zur Sponsorenakquisition. Porsche Clubbetreuung und Porsche Club Handbuch Für nähere Erläuterungen zum Thema Porsche Club Sponsoring steht Ihnen außerdem die zentrale Porsche Clubbetreuung zur Verfügung. Dort können Sie auch das Porsche Club Handbuch bestellen, falls Ihnen dieses nicht vorliegt. Die Kontaktadresse finden Sie auf Seite 47. Die verschiedenen Kategorien und Ebenen von Club Partnern und Sponsoren Es gibt verschiedene Möglichkeiten von Ko operationsformen zwischen Porsche Clubs und ihren Partnern und Sponsoren. Die Tabellen auf Seite 4 / 5 geben Ihnen einen schnellen Über blick über die verschiedenen Varianten. Dabei unterscheiden die Tabellen die Bereiche Porsche Club Partner und Porsche Club Event Sponsoren. Porsche Club Partner sind solche, die einen Club ein ganzes Jahr und oft sogar über mehrere Jahre unterstützen. Dazu haben sie meist einen umfassenden Vertrag mit dem Club geschlossen und sind in den Club Medien und bei verschiedenen oder sogar allen Veranstaltungen des Clubs während der Vertragslaufzeit präsent. Vor allem aber dürfen diese Partner das Porsche Clublogo genauso nutzen wie Bildmaterialien des Porsche Clubs. Meistens sind die Club Partner auch Sponsoren von Club Events. Bei wie vielen Events sie sich in welcher Form engagieren, wird vertraglich definiert. Zum Beispiel, ob der Club Partner als Titelsponsor, Hauptsponsor, Sponsor oder als Ausrüster auftritt. Sobald ein Partner auch Event Sponsor wird, hat er automatisch die Rechte dieser jeweiligen Event Sponsoren- Ebene. Und zwar zusätzlich zu seinen Club Partner Rechten. Dann gibt es noch die Porsche Club Event Sponsoren. Das sind eher kurzfristige Partner für ein oder mehrere Events des Clubs. Ihre Lizenzrechte sind deshalb genauso wie ihre Präsenz in den Club Medien eingeschränkter als bei den Porsche Club Partnern. Natürlich dürfen diese Sponsoren das Eventlogo nutzen, das Clublogo zum Beispiel aber nicht. Sowohl auf der Club Ebene als auch auf der Event Ebene unterteilen wir die Club Partner und Sponsoren in verschiedene Ebenen. Abhängig von ihren Verträgen und ihrem finanziellen Engagement, haben sie unterschiedliche Rechte, bzw. beziehen unterschiedliche Leistungen vom Porsche Club. Die Leistungspakete Die Tabellen auf Seite 4 / 5 zeigen, wie eine Staffelung von Leistungen aussehen könnte. Selbstverständlich handelt es sich hier um Empfehlungen. Bei Bedarf können einzelne Leistungen auch anderen Sponsorenkategorien und -ebenen als den hier vorgeschlagenen vertraglich zugestanden werden. Die Tabelle gibt Ihnen aber einen Überblick, wie eine sinnvolle Abgren zung von Leistungspaketen für die unterschiedlichen Partner und Sponsoren aussehen kann. Schneller Überblick Damit Sie die Guidelines einfach und schnell für sich nutzen können, sind in den folgenden Tabellen auch die Seitenzahlen angegeben, auf denen sie die Gestaltungsvorschläge der jeweiligen Leistungen finden. Ein Inhaltsverzeichnis finden Sie außerdem gleich am Anfang dieser Guidelines. 2

140 Allgemeine Erklärungen General information The basics As you will soon see, these guidelines cover all aspects of design and communication. The more closely you adhere to these guidelines, the more consistent the image of the Clubs will be. This, in turn, will enhance the level of recognition for everyone involved, including the partners and sponsors. This is particularly important for partners and sponsors who support the Porsche Club organisation on an international level. They expect the Porsche Club organisation to represent itself as a wellorganised international platform and that the same rules will apply to cooperation with partners and sponsors in every country. Both our sales partners and the Porsche Clubs should therefore read through all three of the aforementioned documents (Chapter 11.1 and 11.2 of the Porsche Club Handbook, as well as the CCG 8.2 Porsche Club Sponsoring) very carefully. Selecting Club partners and sponsors Porsche and Porsche Clubs are strong brands. We therefore recommend that Porsche Club managers implement the same strict criteria when selecting Club partners and sponsors as Porsche itself. After all, the image of the Club and of Porsche should not be diluted in any way with partners and sponsors reflecting the same premium status and brand values of Porsche. Furthermore, nothing should alter the perception that Porsche Clubs are independent organisations. In order to assist you in selecting your partners and sponsors, we have set out some decision-making criteria in chapter 11.2 of the Porsche Club Handbook, Guide lines for the acquisition of local sponsors. Porsche Club Coordination and the Porsche Club Handbook You can also contact Porsche Club Coordination for more information about Porsche Club sponsoring or to request a copy of the Porsche Club Handbook, if you do not already have one. Address details can be found on page 47. Various Club partner and sponsor categories / levels There are a number of different methods available for cooperation between Porsche Clubs and their partners or sponsors. The tables on pages 6 / 7 provide a brief overview of the various options for both Porsche Club partners and Porsche Club event sponsors. Porsche Club partners are partners that support a Club over the period of a whole year or often even several years. They have generally signed a comprehensive agreement with the Club and are included in the Club media and at some or all of the Club s events during the period of the agreement. Above all, these partners may use both the Porsche Club logo and artwork. As a rule, the Club partners are also sponsors of Club events. The number of events and level of involvement is specified in each individual agreement. For example, the Club partner may be involved as a head sponsor, main sponsor, sponsor or supplier. As soon as a partner also becomes an event sponsor, he is automatically granted the relevant event sponsor rights in addition to his rights as a Club partner. Then there are the Porsche Club event sponsors. These are usually short-term partners for one or more Club events. Their licensing rights, just like their inclusion in the Club media, is therefore more restricted than those of Porsche Club partners. Naturally, these sponsors may use the event logo. However, they are not entitled to use the Club logo, for example. At both Club and event level, Club partners and sponsors are split into different categories. Depending on their contractual and financial commitments, they may be granted different rights and be provided with different services by the Porsche Club. Service packages The tables on pages 6 / 7 show how the various services can be broken down. Of course, these are only recommendations. Where required, individual services may be specified in agreements for other sponsor categories and levels than those shown here. The tables only serve as an example of how services can be broken down for different partners and sponsors. Quick overview In order for you to find your way quickly and easily through the guidelines, the following tables also show the pages on which you will find further design information about the relevant services. You can also refer to the index at the front of these guidelines. 3

141 Leistungs-Tabelle List of services Titel Allgemeines Maximale Anzahl Markennutzung Nutzung von Artwork der Clubs Porsche Club Partner Offizieller Partner des Porsche Offizieller Co-Partner des Clubs xy Porsche Clubs xy 1 3 Recht Recht zur Nutzung von Club Artwork zur Nutzung des Offizieller Ausrüster des Porsche Clubs xy 1 10 unbegrenzt Clublogos (mit entsprechendem Schriftzug) S. 9/10 Recht zur Nutzung von Club Artwork Präsenz des Club Partners in den Medien des Porsche Clubs Club Briefbogen Partnerlogo in der Fußleiste S. 17/18 Direct Mailing Mailing des Partners an Club Mitglieder mit Anschreiben des Club Präsidenten S. 17/18 Club Website Partnername in Navigation und eigene Seite für den Partner S. 19/20 Club Magazin 1 Artikel und 1 Seite Anzeige pro Ausgabe, Präsenz auf Partnerseite S Club Newsletter Partnerlogo in der Fußleiste und 1 Seite Anzeige pro Ausgabe, Präsenz auf Partnerseite S. 27/28 Club Broschüre Logo des Partners auf der Titelseite S Nutzung der Porsche Club Marken in den Medien des Club Partners Briefbogen Clublogo auf Briefbogen des Partners S. 17/18 Anzeigen Website Eventbezogene Broschüren/ Printmaterialien Event Medien/Aktivitäten Event Broschüre/ Teilnehmerunterlagen Einladungen Startnummern Menükarten Banner Fahnen Tischwimpel Club Kit Materialien Gewinnspiel Promotionstand Recht zur Nutzung von Club Artwork (S ) und Clublogo (S ) in den Anzeigen des Partners Recht zur Nutzung von Club Artwork und Clublogo (S. 19) auf der Website des Partners Recht zur Nutzung von Clublogo (falls vertraglich vereinbart) S. 35 Involvement-Programm für Club Partner Teilnahme von Partnern und bis zu 10 Personen ihren Gästen an Club Aktivitäten Merchandising Merchandise-Artikel der Clubs Merchandise-Artikel der Sponsoren Präsenz des Co-Partners auf der Co-Partner-Seite des Clubs S. 19/20 1 Artikel und 1 Seite Anzeige pro Ausgabe, Präsenz auf Partnerseite S Präsenz auf Partnerseite S. 27/28 Logo des Co-Partners auf der Umschlagseite 3 S Recht zur Nutzung von Club Artwork (S ) und Clublogo (S )in den Anzeigen des Partners Recht zur Nutzung von Club Artwork und Clublogo (S. 19) auf der Website des Co- Partners Recht zur Nutzung von Clublogo (falls vertraglich vereinbart) S. 35 Präsenz des Ausrüsters auf der Ausrüster-Seite des Clubs S. 19/20 Präsenz auf Partnerseite S Name des Ausrüsters auf der Umschlagseite 3 S Club Partner sind bei vertraglich definierten Events gleichzeitig Event Sponsoren. Somit stehen ihnen zusätzlich zu den Rechten von Club Partnern die Rechte der jeweiligen Event Sponsoren zu. Partnerlogo erscheint auf definierten Club Merchandise- Artikeln S Recht zur Nutzung des Club Logos auf definierten Merchandise-Artikeln des Partners S. 45/46 bis zu 5 Personen 4

142 Leistungs-Tabelle List of services Titel Allgemeines Maximale Anzahl Markennutzung Nutzung von Artwork der Clubs Titelsponsor 1 Recht zur Nutzung von Event Artwork Porsche Club Event Sponsoren Hauptsponsor Recht zur Sponsor Nutzung des Eventlogos (mit entsprechendem Schriftzug) S. 9/10/ S. 15/16 Recht zur Nutzung von Event Artwork Ausrüster unbegrenzt Präsenz des Event Sponsors in den Medien des Porsche Clubs Event Briefbogen - - Direct Mailing Club Website Präsenz des Titelsponsors auf der Event Sponsoren-Seite des Clubs Präsenz des Hauptsponsors auf der Event Sponsoren-Seite des Clubs Präsenz des Sponsors auf der Event Sponsoren-Seite des Clubs Präsenz des Ausrüsters auf der Event Sponsoren-Seite des Clubs S. 19/20 S. 19/20 S. 19/20 S. 19/20 Club Magazin 1 Seite Anzeige bei Eventbericht S Seite Anzeige bei Eventbericht S Eventbericht S Club Newsletter Club Broschüre Nutzung der Event Marken in den Medien des Event Sponsors Briefbogen Eventlogo auf Briefbogen des Titelsponsors S. 17/18 Eventlogo auf Briefbogen des Hauptsponsors S. 17/18 Anzeigen Recht zur Nutzung von Event Artwork und Eventlogo in Anzeigen des Titelsponsors S Website Recht zur Nutzung von Event Artwork und Eventlogo auf der Website des Titelsponsors S. 19/20 Eventbezogene Recht zur Nutzung von Event Broschüren/ Artwork und Eventlogo Printmaterialien S. 35 Event Medien/Aktivitäten Event Broschüre/ Teilnehmerunterlagen Einladungen Startnummern Menükarten Banner Fahnen Tischwimpel Logo des Titelsponsors auf der Titelseite und Integration in das Eventlogo S. 35/36 Logo des Titelsponsors in der Fußzeile und Integration in das Eventlogo S. 37 Logo des Titelsponsors in der Fußzeile und im Eventlogo S. 38 Titelsponsorenlogo in der Fußzeile (nur bei Namenssponsoring des Programmpunktes) nur eigene Banner S. 39 nur eigene Fahnen S. 40 nur eigene Tischwimpel S. 41 möglich Recht zur Nutzung von Event Artwork und Eventlogo in Anzeigen des Hauptsponsors S Recht zur Nutzung von Event Artwork und Eventlogo auf der Website des Hauptsponsors S. 19/20 Recht zur Nutzung von Event Artwork und Eventlogo S. 35 Logo des Hauptsponsors auf der Titelseite S. 35/36 Logo des Hauptsponsors in der Fußzeile S. 37 Logo des Hauptsponsors in der Fußzeile S. 38 Hauptsponsorenlogo in der Fußzeile (nur bei Namenssponsoring des Programmpunktes) nur eigene Banner S. 39 nur eigene Fahnen S. 40 nur eigene Tischwimpel S. 41 möglich Logo des Sponsors auf der Name des Ausrüsters auf Umschlagseite 3 der Umschlagseite 3 S S Sponsorenlogo in der Fußzeile (nur bei Namenssponsoring des Programmpunktes) nur eigene Banner S. 39 nur eigene Fahnen S. 40 nur eigene Tischwimpel S. 41 möglich Ausrüsterschriftzug in der Fußzeile (nur als Lebensmittel- und Getränkelieferant) Gewinnspiel Promotionstand Design des Titelsponsors Design des Hauptsponsors Design des Sponsors Design des Ausrüsters Involvement-Programm für Event Sponsoren Teilnahme von Teilnahme von bis zu 10 Teilnahme von bis zu 5 Sponsoren und ihren Personen am Event möglich Personen am Event möglich Gästen Merchandising Merchandise-Artikel der Clubs Merchandise-Artikel der Sponsoren Logo des Titelsponsors erscheint nur auf Event Merchandise-Artikeln S Titelsponsor hat das Recht zur Nutzung des Eventlogos auf vertraglich definierten Merchandise-Artikeln S. 45/46 Logo des Hauptsponsors erscheint nur auf Event Merchandise- Artikeln S Hauptsponsor hat das Recht zur Nutzung des Eventlogos auf vertraglich definierten Merchandise-Artikeln S. 45/46 5

143 Leistungs-Tabelle List of services Title General M aximum number Use of trademarks Use of artwork of the Clubs Incorporating Club partners into Porsche Club media Club letterhead Partner s logo in the footer p. 17/18 Direct mailing Partner mailing to Club members along with a letter from the Club President p. 17/18 Club website Partner s name in the navigation bar and own page for the partner p. 19/20 Club magazine 1 article and whole-page advertisement per edition, inclusion on partner page p Club newsletter Partner logo in the footer and whole-page advertisement per edition, inclusion on partner page p. 27/28 Club brochure Partner s logo on the front cover p Use of Porsche Club logos in the Club partner s media Letterhead Club logo on partner s letterhead p. 17/18 Advertisements Partner has the right to use Club artwork (p ) and Club logo (p ) in their advertisements Website Partner has the right to use Club artwork and Club logo (p. 19/20) on their website Event-related brochures/ Right to use Club logo (if printed materials specified in agreement) p. 35 Event media/activities Event brochure/participant documentation Invitations Vehicle numbers Menu cards Banners Flags Desk-top pennants Club Kit materials Seepstake Promotional stand Involvement programme for Club partners Participation of partners and Up to 10 people their guests in Club activities Merchandise Club merchandise Sponsor merchandise Porsche Club partners Official partner of Porsche Official co-partner of Porsche Club xy Club xy Official supplier to Porsche Club xy Unlimited Right to use the Club logo (in appropriate font) p. 9/10 Right to use Club artwork Right to use Club artwork Inclusion of co-partner on the Club s co-partner page p. 19/20 1 article and whole-page advertisement per edition, inclusion on partner page p edition, inclusion on partner page p. 27/28 Co-partner s logo on the inside back cover p Inclusion of supplier on the Club s suppliers page p. 19/20 edition, inclusion on partner page p Supplier s name on the inside back cover p Partner has the right to use Club artwork (p ) and Club logo (p ) in their advertisements Partner has the right to use Club artwork and Club logo (p. 19/20) on their website Right to use Club logo (if specified in agreement) p. 35 For contractually defined events, the Club partners are also event sponsors. This means that they have the respective event sponsor rights in addition to their rights as Club partners. Partner s logo appears on certain items of Club merchandise p Partner has the right to use the Club logo on certain items of their merchandise p. 45/46 Up to 5 people 6

144 Leistungs-Tabelle List of services Title General M aximum number Use of trademarks Use of artwork of the Clubs Head sponsor 1 Right to use event artwork Porsche Club event sponsors Main sponsor Sponsor Supplier Unlimited Right to use the Club logo (in appropriate font) p. 9/10/ p. 15/16 Right to use event artwork Incorporating event sponsors into Porsche Club media Event letterhead Direct mailing Club website Inclusion of head sponsor on the Club s event sponsor page Inclusion of main sponsor on the Club s event sponsor page Inclusion of sponsor on the Club s event sponsor page Inclusion of supplier on the Club s event sponsor page p. 19/20 p. 19/20 p. 19/20 p. 19/20 Club magazine Whole-page advertisement in the event report Whole-page advertisement in the event report event report p p p Club newsletter Club brochure Use of event logos in the event sponsor s media Letterhead Event logo on head sponsor s letterhead p. 17/18 Event logo on main sponsor s letterhead p. 17/18 Advertisements Website Event-related brochures/printed materials Event media/activities Event brochure/ participant documentation Invitations Vehicle numbers Menu cards Head sponsor has the right to use event artwork and event logo in their advertisements p Head sponsor has the right to use event artwork and event logo on their website p. 19/20 Right to use event artwork and event logo p. 35 Head sponsor s logo on the front cover and inclusion in the event logo p. 35/36 Head sponsor s logo in the footer and inclusion in the event logo p. 37 Head sponsor s logo in the footer and in event logo p. 38 Head sponsor s logo in the footer (only if sponsoring the name of part of the programme) Own banners only p. 39 Own flags only p. 40 Own pennants only p. 41 Optional Main sponsor has the right to use event artwork and event logo in their advertisements p Main sponsor has the right to use event artwork and event logo on their website p. 19/20 Right to use event artwork and event logo p. 35 Main sponsor s logo on the front cover p. 35/36 Main sponsor s logo in the footer p. 37 Main sponsor s logo in the footer p. 38 Main sponsor s logo in the footer (only if sponsoring the name of part of the programme) Own banners only p. 39 Own flags only p. 40 Own pennants only p. 41 Optional Sponsor s logo on the inside Supplier s name on the cover inside cover p p Sponsor s logo in the footer (only if sponsoring the name of part of the programme) Supplier s logo in the footer (only as food & drink supplier) Banners Own banners only p. 39 Flags Own flags only p. 40 Desk-top pennants Own pennants only p. 41 Sweepstake Optional - Promotional stand Head sponsor s design Main sponsor s design Sponsor s design Supplier s design Involvement programme for event sponsors Participation of sponsors Participation of up to 10 Participation of up to 5 people and their guests people at each event at each event Merchandise Club merchandise Sponsor merchandise Head sponsor s logo only appears on items of event merchandise p Head sponsor has the right to use the event logo on contractually specified items of merchandise p. 45/46 Main sponsor s logo only appears on items of event merchandise p Main sponsor has the right to use the event logo on contractually specified items of merchandise p. 45/46 7

145 Artwork Artwork Bereitstellung und Nutzung von Artwork Provision and use of artwork Ähnlich wie Porsche seinen Partnern und Sponsoren als Gegenleistung für ihr Engagement Porsche Bildmaterial das sogenannte Artwork zu vorab festgelegten Zwecken bereitstellt, können dies auch die Clubs für ihre Club Partner und Sponsoren tun. Das Porsche Club Artwork steht den Club Partnern bzw. Event Sponsoren für folgende Verwendungszwecke zur Verfügung: Anzeigen des Sponsors / Partners Website des Sponsors / Partners eventbezogene Printmedien des Sponsors / Partners Just as Porsche provides Porsche artwork to its partners and sponsors for previously specified purposes in return for their involvement, this service should also be offered to Club partners and sponsors from the Clubs. Porsche Club artwork can be supplied to Club partners or event sponsors for the following purposes: Sponsor / partner advertisements Sponsor / partner websites Event-related printed media produced by the sponsor / partner. Abbildung eines beispielhaften Club Artworks Example of Club artwork 8

146 Markennutzung Use of trademarks Markennutzung Wie in den Tabellen auf den Seiten 4 / 5 dargestellt, empfehlen wir, dass die Clubs ihren Partnern die Nutzung des Porsche Clublogos und ihren Sponsoren die Nutzung von Event logos gestatten. Der Nutzungsumfang muss selbst verständlich vertraglich detailliert und individuell geregelt werden. Außerdem sollten die Logos der Offiziellen Partner (maximal drei) und der Offiziellen Co-Partner (maximal zehn) räumlich vom Logo des Porsche Clubs getrennt sein, um nicht als Einheit wahrgenommen zu werden. Die Logos der Partner und Sponsoren werden deshalb immer in den unteren Bereich des jeweiligen Mediums, z.b. Briefbogen oder Broschüre, gesetzt. (see chapter of the Porsche Club Handbook, Recognition as an official Porsche Club: Licence and Domain Agreement ). General specifications Bitte beachten Sie aber bei allen Vereinbarungen, dass Porsche Bildmaterial und die Porsche Marken wie zum Beispiel der Schriftzug und das Wappen ausschließlich von den Sponsoren und Partnern der Porsche AG genutzt werden dürfen. Die Porsche Club Partner und ihre Sponsoren dürfen diese Marken und Bilder nicht nutzen. Auch die Porsche Clubs selbst dürfen die Porsche Marken nur in dem in der Porsche Club Lizenzvereinbarung definierten Umfang nutzen (s. Porsche Club Handbuch, Kapitel Anerkennung als autorisierter Porsche Club: Lizenz- und Domainvertrag ). Generelle Vorgaben Die eigentlichen Vorgaben für das Porsche Clublogo, das in den vorliegenden Guidelines verwendet wird, finden Sie im Club Handbuch unter Kapitel 4.3 Gestaltung eines Porsche Clublogos. Grundsätzlich aber gilt: Die Mindestgröße des Porsche Clublogos ist so definiert, dass die Höhe des Porsche Wappens darin nie kleiner als 10 mm sein sollte. Dazu wird eine Linie am unteren Satzspiegel gezogen, unter der einer oder die maximal drei Offiziellen Partner mittig in gleichem Ab stand positioniert werden (siehe Muster auf Seite 17). In den vorliegenden CI-Guidelines wird durchgehend mit einem beispielhaften Club - logo als Vorlage gearbeitet, dieses kann aber be liebig durch ein Eventlogo ersetzt werden. Das Muster eines Eventlogos finden Sie auf Seite 16, die Abbildungen der kontinentalen Club logos sehen Sie auf Seite 14. Use of trademarks As shown in the tables on pages 6 / 7, we recom mend that Clubs allow their partners to use the Porsche Club logo and their sponsors to use the event logos. Of course, the scope of this usage must be specified in detail and individually as part of individual agreements. In all agreements, however, please ensure that you specify that Porsche artwork and Porsche trademarks such as the Porsche logo and Porsche Crest are only to be used by sponsors and partners of Porsche AG. Porsche Club partners and their sponsors are not entitled to use these logos and images. Even the Porsche Clubs themselves are only entitled to use the Porsche logos as specified in the Porsche Club licence agreement The actual specifications for the Porsche Club logo referred to in these guidelines can be found in the Porsche Club Handbook under chapter 4.3, Creating a Porsche Club logo. The basic stipulation is that the minimum size of the Porsche Club logo is defined by the fact that the height of the Porsche Crest contained within it should never be smaller than 10 mm. Furthermore, there should always be a suitable distance between the official partner (maximum of 3) and official co-partner (maximum of 10) logos and the Porsche Club logo so that they can be clearly perceived as separate entities. Partner and sponsor logos are therefore always placed at the bottom of the me dium, e.g., letterhead or brochure. In addition, a line is drawn under the type area under which up to a maximum of three official partner logos can be centrally positioned at an equal distance from each other (see example on page 17). Throughout these CI guidelines we will use a sample Club logo as a template. However, this can be replaced by any other event logo, sample event logo is shown on page 16, while the continental Club logos are shown on page 14. 9

147 Markennutzung Use of trademarks 80 mm 80 mm 20 mm 10 mm Offizieller Partner Official partner Offizieller Co-Partner Official co-partner Beispiel für das Größenverhältnis der Logos zueinander: Offizielle Partner -Logos sollten 1/4 so breit sein wie der Schriftzug Porsche Club. Offizielle Co-Partner - Logos sind 1/8 so breit wie der Schriftzug Porsche Club. Example of logo sizes in relation to the Porsche Club logo: official partner logos should be 1/4 of the width of the Porsche Club logo; official co-partner logos should be 1/8 of the width of the Porsche Club logo. 10

148 Porsche Clublogos Porsche Club logos Vorgaben zum Logo Wird das Club- oder das Eventlogo von Partnern oder Sponsoren integriert, achten Sie bitte darauf, dass es immer auf Weiß steht. Außerdem sollte in diesem Weißraum über dem Logo immer ein Freiraum sein, der mindestens so hoch ist wie das Logo selbst. Wie schon an anderer Stelle erwähnt, soll die Wappenhöhe des Porsche Wappens 10 mm nie unterschreiten. Der Schriftzug, z.b. Offizieller Ausrüster des Porsche Clubs X, sollte in einem Abstand von einer halben Wappenhöhe oberhalb des Porsche Clublogos positioniert werden. Alternativ kann der Porsche Club oder das Club Event auch textlich in den Anzeigen der Partner / Sponsoren erwähnt werden: Michelin ist offizieller Ausrüster des Porsche Clubs X. Diese Zeile sollte in maximal 14 pt in der Schrift Porsche Franklin Gothic Condensed dargestellt und mittig platziert werden. Logo specifications If the Club or event logo is to be incorporated by partners or sponsors, please ensure that it is always set against a white background. In addition, in the area of white above the logo there should always be a space that is at least as high as the logo itself. As already mentioned, the Porsche Crest should never be less than 10 mm in height. The text, e.g., Official supplier to Porsche Club X, should always be positioned half a crest s height above the Porsche Club logo. Alternatively, the Porsche Club or Club event can also be mentioned in the text of partner / sponsor advertisements, e.g., Michelin is an official supplier to Porsche Club X. This line should be positioned centrally and should be in Porsche Franklin Gothic Condensed, maximum 14 point. 11

149 Porsche Clublogos Porsche Club logos halbe Wappenhöhe Offizieller Ausrüster des half a crest s height Official supplier to Beispiel für ein Porsche Club Logo in Verbindung mit einer entsprechenden Textzeile. Example of a Porsche Club logo with corresponding text line. 12

150 Porsche Clublogos Porsche Club logos Nutzung der nationalen und kontinentalen Porsche Clublogos Idealerweise wird es also künftig Club Partner und Sponsoren geben, die national und kontinental mit den Clubs zusammenarbeiten. Diese Partner erhalten das Recht, eines oder mehrere nationale oder kontinentale Clublogos zu nutzen. Selbstverständlich gilt auch hier, dass der Partner das Logo nur in Verbindung mit einer ent sprechenden Textzeile verwenden darf. Für Größenverhältnisse dieser Logos zu Partner- bzw. Sponsorenlogos gelten die gleichen Vorgaben wie auf Seite 10 gezeigt. Weitere Verwendungen der Clublogos Use of the national and continental Porsche Club logos Ideally, in the future we will have Club partners and sponsors working together with the Clubs on a national or continental basis, these partners will have the right to use one or more continental Club logos national and continental. Of course, in this case too, the partner may only use the logo in conjunction with the relevant line of text. For more information about the size of this logo in relation to partner or sponsor logos, please refer to the specifications on page 10. Ein einheitlicher Auftritt aller Porsche Clubs ist grundsätzlich wichtig. Ganz besonderen Wert legen darauf natürlich Partner und Sponsoren, die überregional die Porsche Clubs unterstützen. Diese sind wieder in eine der drei Kategorien eingeteilt: Offizieller Partner der Porsche Clubs national und kontinental Offizieller Co-Partner der Porsche Clubs national und kontinental Offizieller Ausrüster der Porsche Clubs national und kontinental Diese Partner dürfen die nationalen und kontinentalen Porsche Clublogos selbstverständlich auch verwenden. Wir bitten Sie auch hier, auf die Größenverhältnisse der Logos zueinander zu achten, die wir am Beispiel auf Seite 10 gezeigt haben. Other uses for the Porsche Club logo It is extremely important that all Porsche Clubs have a consistent style. This is particularly important for partners and sponsors who support Porsche Clubs worldwide. These come under one of the following three categories: Official partner of Porsche Clubs national and continental Official co-partner of Porsche Clubs national and continental Official supplier to Porsche Clubs national and continental Naturally, these partners may also use the national and continental Porsche Club logos. Again, please refer to the information about the size of the logo in relation to other logos on page

151 Porsche Clublogos Porsche Club logos North America Asia Latin America Europe Abbildung der kontinentalen Porsche Clublogos. Continental Porsche Club logos. 14

152 Porsche Club Eventlogos Porsche Club event logos Gestaltung der Porsche Club Eventlogos Creating a Porsche Club event logo Für ihre Events gestalten die Porsche Clubs weltweit häufig eigenständige Eventlogos, die je nach Veranstaltungsart und sonstigen Gegebenheiten der Veranstaltung und des Clubs sehr stark variieren können. Ein Muster ist auf der nachfolgenden Seite abgebildet. Wichtig bei der Gestaltung der Eventlogos bzw. bei der Namensgebung von Club Events ist die Erkennbarkeit als Club Event. Es muss für jeden Betrachter sofort ersichtlich sein, dass es sich um die Veranstaltung eines Porsche Clubs und nicht um eine Veranstaltung der Porsche AG oder ihrer Vertriebspartner handelt. Das Event sollte also beispielsweise Porsche Club Days und nicht Porsche Days heißen. Daraus folgt dann auch, dass bei der Gestaltung des Event logos das Porsche Wappen oder der Original Porsche Schriftzug nicht verwendet werden dürfen. Darüber hinaus sollte bei der Gestaltung des Eventlogos von vornherein die Integration eines Titelsponsors berücksichtigt werden. Er findet sich wie z.b. in nebenstehendem Muster mit seinem Firmenlogo im unteren Bereich des Eventlogos wieder. Dabei ist es ratsam, dass das integrierte Logo des Titelsponsors auf einer weißen Fläche abgebildet wird. Diese Fläche sollte mindestens 10 % der Gesamtfläche des Eventlogos betragen. Der Titelsponsor wird außerdem in den Namen der Veranstaltung integriert. Die Namensgebung könnte z.b. sein: Porsche Club Days Francorchamps, sponsored by Michelin. Wer darf das Eventlogo verwenden? Verwenden sollten die Eventlogos neben dem Club ausschließlich die jeweiligen Club Event Sponsoren bzw. Club Partner mit entsprechenden Rechten. Denn folgende Sponsoren zahlen ja auch dafür: Titelsponsor des Porsche Club Events XY Hauptsponsor des Porsche Club Events XY Sponsor des Porsche Club Events XY Ausrüster des Porsche Club Events XY Nutzung der Porsche Club Eventlogos Die Porsche Clubs bestimmen selbst, welche Events sie ausrichten. Also dürfen sie auch selbst bestimmen, welches Logo für das Event stehen soll. Um Sie dabei zu unterstützen, bekommen Sie hier eine Anregung, wie das aussehen kann. Bitte beachten Sie: Ein Event ist immer inhaltlich und zeitlich abgeschlossen. Daher sollten Eventlogos auch stets nur im Kontext des Events eingesetzt werden. Porsche Clubs worldwide often create their own event logos for their events. These can vary greatly depending on the type of event and other factors pertaining to the event or Club. See the example shown next page. When creating an event logo or coming up with a title for a Club event, it is important to ensure that it is recognisable as a Club event. It must be immediately recognisable to any observer that this is a Porsche Club event and not an event organised by Porsche AG or its sales partners. The event should therefore be called e.g. Porsche Club Days, and not Porsche Days. It therefore follows that when creating an event logo you should use neither the Porsche Crest nor the genuine Porsche lettering. Furthermore, when creating an event logo you should consider integrating a head sponsor right from the start. As in the example shown opposite, the sponsor s company name is positioned at the bottom of the event logo. We also advise that the integrated head sponsor logo is set against a white background, which should cover at least 10 % of the whole event logo area. The head sponsor may also be included in the title of the event. For example, the event could be called Porsche Club Days Francorchamps, sponsored by Michelin. This entitlement should be reserved for head sponsors only. Diese Rechte sollte nur der Titelsponsor haben. Und zwar exklusiv. 15

153 Porsche Club Eventlogos Porsche Club event logos Who is entitled to use the event logo? Besides the Club itself, the event logo should only be used by those Club event sponsors or Club partners entitled to do so, as the following sponsors have to pay for this right: September 2008 Rome Porsche Club event XY head sponsor Porsche Club event XY main sponsor Porsche Club event XY sponsor Porsche Club event XY supplier Use of the Porsche Club event logo The Porsche Clubs themselves decide which events they wish to organise. They may also decide themselves which logos to use for these events. To assist you with this, here is an idea of what this logo might look like. N.B.: An event is restricted in terms of its content and date. Event logos should therefore only ever be used in connection with the event itself. Beispiel für ein Porsche Club Eventlogo. Example of a Porsche Club event logo. 16

154 Club Medien Club media Club Briefbogen Auch auf den Briefbögen des Porsche Clubs können die Partner des Clubs auftauchen. Das sollte allerdings nur den maximal drei Offiziellen Partnern vorbehalten sein. Deren Logos oder Schriftzeichen werden optimal in der Fuß zeile des Briefbogens platziert. Dazu wird eine Linie am unteren Satzspiegel gezogen, unter der ein oder die maximal drei Offiziellen Part ner mittig in gleichem Abstand positioniert werden (siehe untenstehendes Muster). Sollte der Club einen speziellen Briefbogen für ein Event entwickeln, gelten dafür dieselben Regeln. Die ein bis drei Hauptsponsoren des Events werden wieder (wie im Beispiel) inklusive des Titelsponsors unter der Linie platziert. Der Titelsponsor taucht darüber hinaus noch einmal direkt im Eventlogo (Muster s. Seite 16) oben auf dem Briefbogen und im Event namen auf, falls dieser im Brief verwendet wird. Die Größenrelation der Sponsorenlogos zum Porsche Clublogo oder dem Eventlogo gelten wie auf Seite 9 / 10 dargestellt. Briefbogen des Club Partners / Sponsors Wie in den Tabellen auf den Seiten 4 / 5 gezeigt, dürfen Partner und Sponsoren auch das Club logo bzw. das jeweilige Eventlogo für vertraglich vereinbarte Zwecke einsetzen. Zum Beispiel für die Verwendung auf dem eigenen Briefbogen (siehe nebenstehend), der dann uneingeschränkt genutzt werden darf. Hierbei sollten Partner und Sponsoren die folgenden Gestaltungsrichtlinien beachten: Das Clublogo bzw. das jeweilige Eventlogo erscheint am Fuß des Briefbogens in der rechten Ecke. Seine Größe sollte optisch dem Logo des Partners bzw. Sponsors untergeordnet sein. Porsche Club Rhein Main e.v. Musterstraße Musterhausen Porsche Club Rhein Main e.v. Musterstraße D Musterhausen Tel. +49 (0) Fax +49 (0) Direct Mailing Damit Werbung auch wirklich bei den Club Mitgliedern ankommt, sollte den Offiziellen Partnern des Clubs die Möglichkeit eingeräumt Ihre Zeichen Ihre Nachricht vom Unsere Zeichen, Durchwahl: Tel. Fax Datum Sehr geehrter Herr Mustermann, makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni neubal nellen bom klaro eikisont most luscher dokanem ankas vorm dolliwatsch. Mestes dome wasne dok laschinke pro. Drostino rubinste ennasa scheckras dolde Deck im novi zon. Olla gefehrus kenekonzam scha kalain, hers dock innan bulassa jussa gomera schontikow balomre dupu. Esni uzer balome Neu kifa lenkai herangu sal. Henri herer lattenta ment, horch dessen bulassa Losal dem borten von real seckenam thal may basement hal tend drente pest. Serm drolle ekra immer noviton. Cool dol in an settente vorm kolie hantante noschassu. Dok bacara innan helo sehr gvollig heide setra begore. Bul de jussem masox am dukon lusch hanten bros kamp. mehr trenken noschas tas kulinen anan schao Eikistont help nekonza herangu enter nam Makrasch fell gomers end Kulian perin helzig dronte kessel eltassa. werden, ein Mailing zusammen mit einem An - schreiben des Club Präsidenten zu verschicken, in dem der Partner von diesem vorgestellt und empfohlen wird. Das garantiert ihm, dass die Mitglieder seine Werbung erst an- und dann wahrnehmen. Um den notwendigen Datenschutz zu gewährleisten, sollte der Versand des Mailings durch den Club vorgenommen werden, der sich die Portokosten durch den Partner ersetzen lassen kann. Kulian perin helzig * Eikistont help nekonza herangu enter nam Makrasch fell gomers end Kulian perin helzig dronte kessel eltassa. Darüber hinaus kann der Club dem Partner natürlich die Möglichkeit bieten, selbst Mit - glieder adressen zu generieren, z.b. durch Gewinnspiele. F.G.0005-Z Makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni neubal nellen bom klaro eikisont most luscher dokanem ankas vorm dolliwatsch. Makrasch fell gomers end Kulian peron balomren helzig Makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni neubal nellen bom klaro Beispiel eines Briefbogens des Porsche Clubs mit drei Offiziellen Partnern. Example of a Porsche Club letterhead featuring three official partners. 17

155 Club Medien Club media Club letterhead The Club s partners may also appear on the Porsche Club s letterhead. However, the max i- mum limit of three official partners should not be exceeded. Their logos or company names should ideally be positioned in the footer of the letter. A line is drawn under the type area under which up to a maximum of three official partner logos can be placed at an equal distance from each other (see example on page 17). Direct mailing In order to ensure that advertising material is actually read by Club members, the Club s official partners should be given the option of sending a mailing out along with a letter from the Club s President introducing and recommending the partner. This guarantees that the advertising material will be opened and read by the Club members. In order to comply with the relevant data protection laws, the mailing should be sent out by the Club itself, which will then be reimbursed for the cost of postage by the partner. In addition, the Club can offer the partner the opportunity to generate member addresses for itself, i.e., through the use of sweepstakes. The same rules apply, if the Club is producing a special letterhead for an event. Up to three main sponsors of the event can be positioned under the line (as in the example) including the head sponsor. The head sponsor also appears within the event logo itself (see ex - ample on page 16) at the top of the letterhead Michelin Musterstraße Musterhausen and in the event title, if this is used in the letter. Ihre Zeichen Ihre Nachricht vom Unsere Zeichen, Durchwahl: Tel. Fax Datum The size of the sponsor logos in relation to the Porsche Club logo or event logo is as outlined on pages 9 / 10. Club partner s / sponsor s letterhead As shown in the tables on pages 6 / 7, partners and sponsors are also entitled to use the Club logo or the relevant event logo for contractually agreed purposes. For example, unlimited use on their own letterheads (see example below). Sehr geehrter Herr Mustermann, makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni neubal nellen bom klaro eikisont most luscher dokanem ankas vorm dolliwatsch. Mestes dome wasne dok laschinke pro. Drostino rubinste ennasa scheckras dolde Deck im novi zon. Olla gefehrus kenekonzam scha kalain, hers dock innan bulassa jussa gomera schontikow balomre dupu. Esni uzer balome Neu kifa lenkai herangu sal. Henri herer lattenta ment, horch dessen bulassa Losal dem borten von real seckenam thal may basement hal tend drente pest. Serm drolle ekra immer noviton. Cool dol in an settente vorm kolie hantante noschassu. Dok bacara innan helo sehr gvollig heide setra begore. Bul de jussem masox am dukon lusch hanten bros kamp. mehr trenken noschas tas kulinen anan schao Eikistont help nekonza herangu enter nam Makrasch fell gomers end Kulian perin helzig dronte kessel eltassa. Kulian perin helzig In this respect, the partners and sponsors should adhere to the following guidelines. The Club logo or relevant event logo should be placed in the right-hand corner at the bottom of the letterhead. It should appear smaller than the partner s or sponsor s logo. Offizieller Partner des Beispiel eines Offiziellen Partners - Briefbogens mit Porsche Clublogo. Example of an official partner s letterhead featuring the Porsche Club logo

156 Club Medien Club media Club Website So gut wie jeder Porsche Club hat seine eigene Website, und die stetig steigende Anzahl von Zugriffen auf die Seiten beweist, dass diese auch von den Mitgliedern rege genutzt werden. Eine Integration in die Club Website bietet den Club Partnern und Sponsoren somit eine hohe Sichtbarkeit und damit eine hohe Wahrnehmung durch die Club Mitglieder ebenso wie durch die Öffentlichkeit. Wir schlagen vor, in die Navigation der Club Website einen Punkt Partner und Sponsoren aufzunehmen. Beim Anklicken des Navigationspunktes Partner und Sponsoren öffnet sich dann eine zweite Navigationsebene, in der die Offiziellen Club Partner namentlich aufgeführt werden sowie je ein Navigationspunkt für die anderen Partner- und Sponsorenkategorien angegeben ist: Offizielle Co-Partner Offizielle Ausrüster Event Sponsoren Klickt man die Namen der Offiziellen Partner wie z.b. Michelin auf der zweiten Navigationsebene an, öffnet sich eine Info-Seite über den jeweiligen Partner, die außerdem mit einem Link direkt zur Website des Partners versehen ist (siehe Seite 20, Abb. links). Bitte bei dem Link nicht vergessen, die Zwischenseite zu aktivieren: Sie verlassen die Website des Porsche Clubs (siehe Porsche Corporate Communication Guidelines 12 im Kapitel 5.4 des Porsche Club Handbuchs). Klickt man den Navigationspunkt Offizielle Co-Partner an, erscheint eine Übersichtsseite mit Kurzinformationen zu allen Co-Partnern des Clubs (siehe Seite 20, Abb. rechts). Diese Kurzinformationen sind ebenfalls jeweils mit einem Link versehen. Analog ist das Vorgehen für die beiden anderen Navigationspunkte Offizielle Ausrüster bzw. Event Sponsoren. Website des Club Partners / Sponsors Der Club Partner oder Event Sponsor wiederum kann von seiner Website aus einen Link zu dem oder den von ihm unterstützten Clubs / Club-Events schalten bzw. diese auf seiner Website prä sentieren. Hierfür empfehlen wir die folgenden Gestaltungsrichtlinien: Porsche Clublogos sollten immer auf weißem Untergrund platziert werden. Der Weißraum rundherum sollte nie die Höhe des Porsche Wappens im Clublogo unterschreiten. Die Eventlogos können je nach farblicher Gestaltung auch auf einfar bigen Hintergründen stehen. Wie bei allen Verwendungszwecken darf der Partner / Sponsor das Club- bzw. Eventlogo nur mit der zusätzlichen Textzeile verwenden, also z.b. Offizieller Partner des (Gestaltungshinweise siehe auf Seite 11 / 12). Der Club Partner bzw. Sponsor hat darüber hinaus die Möglichkeit, das vom Club bereitgestellte Artwork zu nutzen. Bei der Verwendung des Artworks muss immer auf die Herkunft des Materials verwiesen werden. Einen Musterscreen für dieses Navigationskonzept sehen Sie auf dieser Seite, Abb. rechts. Beispiel für die Integration der Partner und Sponsoren in Form eines Banners in die Club Website. Example of the integration of partners and sponsors on a Club website using a banner. Beispiel für die Integration der Partner und Sponsoren in die Navigation einer Club Website. Example of the integration of partners and sponsors in the navigation of a Club website. 19

157 Club Medien Club media Club website Almost all Porsche Clubs have their own websites, and the steadily increasing number of hits registered on these sites prove just how popular they are with Club members. Being incorporated into the Club website therefore offers Club partners and sponsors high exposure and generates a high level of awareness amongst Club members and the public as a whole. We recommend that a partners and sponsors option is incorporated into the Club website s navigation bar. When you click on partners and sponsors it will take you to a second navigation level where the names of the official Club partners are listed along with a navigational option for the other partner and sponsor categories: Official co-partners Official suppliers Event sponsors. A sample screen for this navigational concept is shown on page 19 (bottom right). If you click on the name of the official partner, e.g., Michelin, on the second navi gational level, it will open a page containing information about the respective partner with a link to their website (below left). When setting up the link, please remember to activate the bridging page containing the following message: You are now leaving the Porsche Club website (see Porsche Corporate Communication Guidelines 12 in chapter 5.4 of the Porsche Club Handbook). If you click on official co-partners in the navigation bar, it will open a summary page con taining information about all of the Club s co-partners (below right). Each brief summary also includes a link. The same applies to the official suppliers and event sponsors options in the navigation bar. Club partner / sponsor websites A Club partner or event sponsor can also incorporate a link to the Club(s) / Club event(s) that it supports and / or feature information about the Club(s) on its website. We recommend that the following design guidelines be observed. Porsche Club logos should always be set against a white background. The white area around the logo should never be lower than the height of the Porsche Crest in the Club logo. Depending on the colours used, the event logos can also be set against a single-colour background. As for all other purposes, the partner / sponsor can only use the Club or event logo in conjunction with the additional text line, e.g., Official partner of (see specifications on pages 11 / 12). In addition, the Club partner or sponsor also has the option of using the artwork provided by the Club. When using this artwork, a reference must always be made to the source of the material. Beispiel einer Infoseite über einen Offiziellen Club Partner auf einer Club Website. Sample information page about an official Club partner on a Club website. Beispiel einer Übersichtsseite mit Kurzinformationen zu Co-Partnern auf einer Club Website. Example of an overview page with a brief outline of co-partners on a Club website. 20

158 Club medien Club media Club Magazin. Die Anzeigen der Club Partner und Sponsoren In den Tabellen auf den Seiten 4 / 5 sehen Sie, dass die Porsche Club Partner und Sponsoren auch im Club Magazin präsentiert werden können. Eine Abstufung der verschiedenen Sponsorenkategorien ist z.b. möglich, indem Sie den Offiziellen Partnern, den Offiziellen Co-Partnern und den Titel - und Hauptsponsoren je eine 1 / 1 Anzeige zugestehen, während den Offiziellen Ausrüstern und den Sponsoren je Raum für eine halbseitige Anzeige des Club Magazins zur Verfügung gestellt wird. Darüber hinaus können die Partner und Sponsoren das Club- bzw. Eventlogo je nach vertraglicher Vereinbarung mit dem Club natürlich auch in ihren Anzeigen in anderen Medien verwenden. Das Muster einer halbseitigen Anzeige eines Offiziellen Ausrüsters eines Clubs sehen Sie nebenstehend. Er hat das Clublogo in seine halbseitige Anzeige integriert. Das Anzeigenbeispiel des Offiziellen Partners eines Clubs auf Seite 23 zeigt, wie das Clublogo in eine ganzseitige Anzeige integriert werden kann. Alternativ kann der Porsche Club oder das Club Event auch textlich in den Anzeigen der Partner / Sponsoren erwähnt werden: Michelin ist offizieller Ausrüster des Porsche Clubs X. Diese Zeile sollte in maximal 14 pt in der Schrift Porsche Franklin Gothic Condensed dargestellt und mittig platziert werden. Der Club Partner / Sponsor darf für die Ge staltung seiner Anzeigen neben dem Club- / Event logo auch das mit dem Club vertraglich vereinbarte Bildmaterial verwenden (siehe Beispiel Seite 24). Club magazine. Advertisements placed by Club partners and sponsors In the tables on pages 6 / 7, you will see that Porsche Club partners and sponsors can also be featured in the Club magazine. The various sponsor categories can be differentiated by, for example, offering a whole-page advertisement to official partners, official co-partners, head sponsors and main sponsors, while offering space for a half-page advertisement in the Club magazine to official suppliers and sponsors. Furthermore, depending on the agreement they have signed with the Club, partners and sponsors may also use the Club or event logo in their advertisements in other media. Opposite is an example of a half-page advertisement for an official supplier to a Club into which the Club logo has been incor p orated. The example of an advertisement by a Club s official partner on page 23 demonstrates how the Club logo can be incorporated into a whole-page advertisement. Alternatively, the Porsche Club or Club event can also be mentioned in the wording of the partner s/sponsor s advertisement, e.g., Michelin is an official supplier to Porsche Club X. This line should be in Porsche Franklin Gothic Condensed, maximum 14 point, and centrally positioned. When creating its advertisements, the Club s partner / sponsor may also use the artwork specified in their agreement with the Club in addition to the Club / event logo (see example on page 24). 21

159 Club Medien Club media Beispiel einer halbseitigen Anzeige eines Offiziellen Ausrüsters mit Integration des Porsche Clublogos. Example of a half-page advertisement for an official supplier incorporating the Porsche Club logo. Offizieller Ausrüster des halbe Wappenhöhe half a crest s height 22

160 Club medien Club media Offizieller Partner des halbe Wappenhöhe half a crest s height Beispiel einer ganzseitigen Anzeige eines Offiziellen Partners mit Integration des Porsche Clublogos. Example of a whole-page advertisement for an official partner incorporating the Porsche Club logo. 23

161 Club Medien Club media September 2008 Rome Beispiel einer ganzseitigen Anzeige eines Hauptsponsors mit bereitgestelltem Bildmaterial (siehe dazu Seite 8). Example of a whole-page advertisement for a main sponsor featuring supplied artwork (see page 8). 24

162 Club medien Club media Club Magazin. Redaktioneller Beitrag Für Partner und Sponsoren gibt es viele Möglichkeiten, in den Porsche Club Medien aufzutreten, wie die Tabellen auf den Seiten 4 / 5 zeigen. Neben den auf den Vorseiten beschriebenen Anzeigen können z.b. den Offiziellen Partnern und offiziellen Co-Partnern eines Clubs auch Raum für redaktio nelle Beiträge im Club Ma gazin angeboten werden. Verstärkt wird die Wirksamkeit dieser Beiträge durch die Einbindung des Partnerlogos am Ende des Berichts im Club Magazin. Am besten kommt das Partnerlogo zur Geltung, wenn es folgendermaßen platziert wird: Endet der Bericht auf einer linken Magazinseite, wird das Logo rechtsbündig zur letzten Fließtextspalte des Berichts positioniert (s. nebenstehendes Muster). Befindet sich das Ende des Berichts auf einer rechten Magazinseite, wird das Logo entsprechend linksbündig an der letzten Fließtextspalte ausgerichtet. Club Magazin. Die Club Partner Seite In Ergänzung zu Anzeigen und redaktionellen Beiträgen empfehlen wir die Integration einer Club Partner Seite in jede Ausgabe Ihres Club Magazins. Diese gewährleistet den Partnern eine sehr hohe Sichtbarkeit und demonstriert außerdem sehr deutlich die Unterschiede im Engagement der verschiedenen Partnerkategorien. Eine Musterseite sehen Sie ganz rechts. Makrasch fell gomers Makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni neubal nellen bom klaro eikisont most luscher dokanem ankas vorm dolliwatsch. Mestes dome wasne dok laschinke pro. Drostino rubinste ennasa scheckras dolde Deck im novi zon. Olla gefehrus kenekonzam scha kalain, hers dock innan bulassa jussa gomera schontikow balomre dupu. Esni uzer balome Neu kifa lenkai herangu sal. Henri herer lattenta ment, horch dessen bulassa Losal dem borten von real seckenam thal may basement hal tend drente pest. Serm drolle ekra immer noviton.ol in an settente vorm kolie hantante noschassu. Dok bacara innan helo sehr gvollig heide setra begore. Bul de jussem masox am dukon lusch hanten bros kamp. Quarin matig zig dronte maler kannst gefehrus kulinan setzt an klafor schao barcatra helper heres matig selbstigen schekra mehr trenken noschas tas kulinen anan schao Eikistont help nekonza herangu enter nam Makrasch fell gomers end Kulian perin helzig dronte kessel eltassa. Cool dol in an settente vorm kolie hantante noschassu. Dok bacara innan 18 PORSCHE CLUB LIFE 4/05 Beispiel eines Eventberichtes mit Inte gration eines Partnerlogos. Example of an event report incorporating a partner logo. 25

163 Club Medien Club media Club magazine. Editorial articles There are many ways in which partners and sponsors can appear in Porsche Club media, as shown in the tables on pages 6 / 7. In addition to the advertisements described on the previous pages, official partners of a Club or main sponsors of an event can, for example, also be offered space for editorial articles in the Club magazine. The impact of these articles can be enhanced by including the sponsor logo at the end of the article in the Club magazine. To ensure that the partner logo has the maximum impact, it should be positioned as follows. If the end of the article is on the left-hand page, the logo should be aligned to the right in the last column of text (see example on page 25). If the end of the article is on the right-hand page, the logo should be aligned to the left in the last column of text. Club magazine. The Club partner page In addition to the advertisements described on the previous pages, official partners and official co-partners of a club or main sponsors of an event can, for example, also be offered space for editorial articles in the Club magazine. The impact of these articles can be enhanced by including the partner logo at the end of the article in the Club magazine. Offizielle Partner: Offizielle Co-Partner: Offizielle Ausrüster: Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster, Ausrüster Beispiel einer Club Partner Seite mit Integration der Partner und Sponsoren nach Engagement. Mit Logo oder als Schriftzug. Example of a Club partner page incorp o rating partners and sponsors with their logo or company name, depending on their level of involvement. 26

164 Club medien Club media Porsche Club Newsletter Im Club Newsletter werden die Offiziellen Partner des Clubs (maximal drei) ganz einfach integriert. Und zwar genau so wie in den Briefbogen des Porsche Clubs. Lesen Sie dazu die Anregungen auf Seite 17 / 18. Außerdem können Sie den Offiziellen Partnern und den Offiziellen Co-Partnern natürlich auch Anzeigenplatz in abgestufter Form zur Verfügung stellen. Bei der Gestaltung orientieren Sie sich am besten an den Angaben auf den Seiten Club Newsletter. Die Club Partner Seite Porsche Club newsletter The Club s official partners (maximum of three) are integrated into the Club newsletter in exactly the same way as for the Porsche Club letterhead. You will find some suggestions about this on pages 17 / 18. Furthermore, you can also offer official partners and official co-partners a range of advertising space. Details of this can be found on pages Wir empfehlen die Integration einer Club Partner Seite in jede Ausgabe Ihres Club Newsletters. Diese gewährleistet den Partnern eine sehr hohe Sichtbarkeit und demonstriert außerdem sehr deutlich die Unterschiede im Engagement der verschiedenen Partnerkategorien. Eine Anregung für die Gestaltung finden Sie auf Seite 26. Club newsletter. The Club partner page We recommend that you include a Club partner page in each edition of your Club newsletter. This ensures a high level of exposure for partners as well as clearly demonstrating the differences in the level of involvement of various partner categories. Details can be found on page

165 Club Medien Club media Club News 2009/03 Newsletter Nr.X März Marakesch fell gomers end Spotlight: Marakesch fell Das Jahr 2009 kann kommen. Makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni neubal nellen bom klaro eikisont most luscher Mestes dome wasne dok laschinke schec artkras dolde Deck im novi zoni. Nur daas balomre dupu. oishf fsihfüosihf hfshfi shfühaf. Junktimro esni neubal nellen bom klaro eikisont most luscher Mestes dome wasne dok laschinke schec artkras dolde Deck im novi zoni. Bildunterschriften heißen Bildunterschriften, weil sie unter dem Bild stehen. Makaresch fell gomers In der Stadt duftet es und so weiter und so fort. Kommt Blindtext über mehrere Zeilen, dann darf er sich ruhig wiederholen. Kommt Blindtext über mehrere Zeilen. dann darf er sich ruhig wiederholen. Kommt Blindtext über mehrere und Zeilen, dann darf er sich ruhig wiederholen. Makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni settente vorm kolie dukon lusch hanten bros kolie dukon kamp. Quarin matig zig dronte Inhalt Bildunterschriften heißen Bildunterschriften, Seite 2 Endlich neubal nellen bom klaro eikisont most luscher Mestes dome wasne dok laschinke scheckras dolde Deck im novi zon. nur das balomre dupu. dolde Deck im novi zon. Esni uzer balome Neu kifa lenkai herangu sal. neubal nellen bom klaro eikisont most luscher Henri herer lattenta ment, horch dessen bulassa Losal dem borten von real seckenam thal Serm drolle ekra immer noviton. Cool dol in an maler kannst gefehrus kulinan setzt an klafor schao barcatra helper heres matig selbstigen schekra ab mehr treneltassa. Makrasch fell gomers ende Kulian perin helzig. Treneltassa makrasch fell gomers end Kulian perin helzig. schekra ab mehr treneltassa. Makrasch fell gomers ende Kulian perin helzig.treneltassa. Makrasch fell gomers end Kulian perin helzig.helzig. Tr eneltassa makrasch fell gomers Seite 2 Ideen Seite 3 Inside Beispiel eines DIN A4 / DIN A3 Club Newsletters mit Inte gration der Offiziellen Partner mit Logo. Example of a DIN A4 / DIN A3 Club newsletter incorporating official partners with their logos. 28

166 Club medien Club media Club Broschüre (DIN A5). Die Positionierung von Offiziellen Partnern Nebenstehend sehen Sie die Abbildung einer DIN-A5-Broschüre, wie sie z.b. als Club Broschüre oder auch als Event Broschüre genutzt werden kann. Die in dieser Abbildung angegebenen Vermaßungen gelten nur für das DIN- A5-Format. Sollten Sie Ihre Club- oder Event Broschüre in DIN-lang-Format gestalten wollen, finden Sie die korrekten Vermaßungen auf Seite 33, die Maße für eine DIN-A4-Broschüre sehen Sie auf Seite 36. Bei der Integration der Club Partner in Ihre Club Broschüre empfehlen wir, die Offiziellen Club Partner auf der Titelseite zu platzieren. Die Logos der 1 bis 3 Unternehmen können dazu mit einem Abstand von 14 mm (bei DIN-A5- Format) unter dem Bild platziert werden. Und zwar zentriert in gleichem Abstand zueinander. Da Sie die Gestaltung Ihrer Club Broschüre selbst übernehmen, bitten wir Sie darauf zu achten, dass sie möglichst CI-gerecht wird. Anregungen dazu lesen Sie in der Porsche Corpo rate Communication Guideline, Part 11 Porsche Clubs im Kapitel 4.5 des Porsche Club Handbuchs. Club brochure (DIN A5). The positioning of official partner logos Opposite you will see a picture of a DIN A5 brochure, which can be used as a Club brochure or event brochure. The measurements given here apply only to brochures in DIN A5 format. If you wish to produce your Club or event brochure in DIN long format, you will find the correct measurements on page 33, while the dimensions for a DIN A4 brochure are given on page 36. When incorporating Club partners into your Club brochures, we recommend that you position the official Club partners on the front cover. The logos of up to three companies can be positioned centrally 14 mm (for DIN A5 format) under the picture at an equal distance from each other. As you design your own Club brochure from scratch, please ensure that it conforms as much as possible to the CI guidelines. For more details about this, please refer to chapter 4.5 of the Porsche Club Handbook, Corporate Communication Guidelines for Porsche Clubs, Part 11. Nella dimora di questa Nella dimora Beispiel einer DIN-A5-Broschüre mit drei Offiziellen Partnern mit Logo. Example of a DIN A5 brochure with three official partners and their logos. 29

167 Club Medien Club media 40 mm 13 mm 14 mm Porsche Clubs Faszination verbindet. Beispiel einer DIN-A5-Broschüre mit Inte gration eines Offiziellen Partners mit Logo. Example of a DIN A5 brochure incorporating an official partner with its logo. 30

168 Club medien Club media Club Broschüre (DIN A5). Die Positionierung von Offiziellen Co-Partnern und Offiziellen Ausrüstern Offizielle Co-Partner bzw. Offizielle Ausrüster des Clubs können auch in die Club Broschüre integriert werden. Sie sollten allerdings nicht ganz so präsent gezeigt werden und können deshalb ihren Platz z.b. auf der sogenannten Umschlagseite 3 finden, also der letzten Innenseite der Broschüre. Ein Muster einer solchen Seite im DIN-A5-Format sehen Sie neben stehend (entspricht der Gestaltung für das DIN-A4-Format). Die entsprechenden Gestaltungsvorschläge für eine Broschüre im DIN-lang-Format finden Sie auf Seite 33 / 34. Um die Abstufung zwischen Offiziellen Co-Partnern und Offiziellen Ausrüstern zu dokumentieren, werden diese unterschiedlich dargestellt. Erstere mit ihrem Logo, letztere nur mit einem Schriftzug. Die Breite der Logos der Offiziellen Co-Partner ist nach dem Prinzip auf Seite 11 zu bestimmen. Der Abstand zwischen den Logos sollte immer mindestens 10 mm betragen, darf aber natürlich auch größer sein. Club brochure (DIN A5). The positioning of official co-partner and official supplier logos The Club s official co-partners or official suppliers can also be incorporated into the Club brochure. However, they should not be given such a prominent position and are therefore ideally placed on the inside back cover of the brochure. A sample of this page in DIN A5 format is shown opposite (the same applies to DIN A4 format). Details about how to create a brochure in DIN long format can be found on pages 33 / 34. In order to differentiate between official copartners and official suppliers, they should be presented in different ways. The former could be featured with their logo and the latter with their company name only. The width of the logo for official co-partners is as specified on page 11. The space between the logos should always be 10 mm or greater. Die Offiziellen Ausrüster des Clubs werden unter den Offiziellen Co-Partnern mit einem Schriftzug abgebildet, und zwar in der Schrift Porsche Franklin Gothic Condensed. Die Schrift erhalten Sie kostenlos bei der zentralen Porsche Clubbetreuung (Adresse auf Seite 47). The company names of official suppliers are featured under the official co-partners in Porsche Franklin Gothic Condensed. This font is available free of charge from Porsche Club Coordination (see page 47 for address details). 31

169 Club Medien Club media Offizieller Co-Partner/Sponsor: Offizieller Ausrüster/Ausrüster: Makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni neubal nellen bom klaro eikisont most luscher dokanem ankas vorm dolliwatsch. Beispiel einer DIN-A5-Broschüre mit Integration der Offiziellen Co-Partner mit Logo und der Offiziellen Ausrüster mit Schriftzug auf der Umschlagseite 3. Dieses Beispiel gilt auch für die Plazierung auf Event Broschüren. Example of a DIN A5 brochure incorporating the official co-partners with their logos and the names of official suppliers on the inside back cover. The same applies to logo positioning in event brochures. 32

170 Club medien Club media Club Broschüre (DIN lang). Die Positionierung von Club Partnern 35 mm Nebenstehend sehen Sie ein Muster für die Gestaltung einer Club- oder Event Broschüre im DIN-lang-Format. In diesem Fall befinden sich die Offiziellen Co-Partner und die Offiziellen Ausrüster des Clubs je nach Faltung bzw. Heftung der Broschüre entweder wieder auf der Umschlagseite 3 (bei Heftung; dann ohne Foto) oder auf der Rückseite der Broschüre (bei Faltung; s. nebenstehendes Muster). 13 mm 14 mm Nella dimora Nella dimora Beispiel einer DIN-lang-Broschüre mit Integration der Offiziellen Partner mit Logos. Example of brochure in DIN long format incorporating official partners with their logos. 33

171 Club Medien Club media Club brochure (DIN long format). The positioning of Club partner logos Below is an example of a Club or event brochure in DIN long format. In this case, depending on whether the brochure is stapled or folded, the Club s official co-partners and official suppliers are to be found either on the inside back cover (no photo if stapled) or on the back cover of the brochure (see example below, folded). 4 mm Offizieller Co-Partner/Sponsor: Offizieller Ausrüster/Ausrüster: Makrasch fell gomers end Kulian peron balomren helzig dronte kessel eltassa. Junktimro esni neubal nellen bom klaro eikisont most. Porsche, das Porsche Wappen, 911 und Carrera sind eingetragene Marken der Dr. Ing. h.c. F. Porsche AG Porscheplatz 1 D Stuttgart Stand: 12/07 Printed in Germany Beispiel mit Integration der Co-Partner bzw. Sponsoren mit Logo und der Offiziellen Ausrüster bzw. Ausrüster mit Schriftzug. Dieses Beispiel gilt sowohl für Club als auch für Event Broschüren mit Faltung. Example of a brochure incorporating the co-partners or sponsors with their logos and the names of official suppliers or suppliers. The same applies to folded Club or event brochures. 34

172 Event Medien Event media Club Event Broschüre / Teilnehmerunterlagen Nebenstehend sehen Sie die Integration eines Titelsponsors sowie von maximal 3 Hauptsponsoren eines Club Events in eine Event Broschüre im DIN-A4 Format. Wie auf Seite 31 beschrieben, gelten die Vermaßungen auf der nächsten Seite nicht nur für Club Event Broschüren, sondern auch bei der Gestaltung einer DIN-A4-Club Broschüre. Bei der Produktion von Event Broschüren kann ebenfalls die bereits erwähnte Dokumentvorlage der Club Broschüre verwendet werden, die Ihnen die zentrale Clubbetreuung kostenlos zur Verfügung stellt. Diese Vorlage ist allerdings nur im DIN-A5-Format verfügbar, da Porsche dieses Format für alle Kommunikationsmedien gewählt hat. Somit vereinfacht die Produktion von Club Materialien im DIN-A5- Format die Integration des Materials. Wie z.b. in das Welcome-Package für Porsche Kunden oder auch die Auslage im Informationsregal im Porsche Zentrum. Bei dem auf der nächsten Seite abgebildeten DIN-A4-Format können die Sponsoren und Ausrüster eines Events analog zur Club Broschüre wieder auf der Umschlagseite 3 positioniert werden (Muster siehe Seite 32). Eventbezogene Broschüren der Sponsoren Club event brochure / participant documentation In the example opposite, you can see how a head sponsor and a maximum of three main sponsors of a Club event can be incorporated into an event brochure in DIN A4 format. As outlined on page 31, the measurements shown opposite apply to Club event brochures as well as when creating a DIN A4 Club brochure. When producing event brochures, you can also use the aforementioned document template for the Club brochure. This can be supplied free of charge by Porsche Club Coordination. However, this template is only available in DIN A5 format, as this is the format that Porsche has selected for all communication media. Incorporating material is therefore much easier if you produce your Club material in DIN A5 format. As, for example, in the Welcome Package for Porsche customers or information stand displays at Porsche Centres. As with the Club brochure, in the DIN A4 brochure shown opposite the sponsors and suppliers for an event can be positioned on the inside back cover (see example on page 32). Die Club Partner und die Club Event Sponsoren können ebenfalls, wenn sie vertraglich das Recht der Nutzung des Club- bzw. Eventlogos vereinbart haben, dieses beispielsweise in Broschüren und Foldern einsetzen, die sie anlässlich eines Club Events produzieren (Ge staltungsvorgaben für die Verwendung des Logos siehe Seite 11). Event-related brochures produced by sponsors If they are contractually entitled to use the Club or event logos, Club partners and Club event sponsors may also use these in any brochures or folders that they produce themselves for a Club event (see page 11 for details of how to use the logo). 35

173 Event Medien Event media 13 mm September 2008 Rome 20 mm Nella dimora di questa Nella dimora Beispiel einer DIN-A4 Event Broschüre mit Vermaßung und der Integration eines Titelsponsors und von drei Haupt sponsoren. Die Vermaßung gilt auch für Club Broschüren im Format DIN A4. Example of a DIN A4 event brochure with measurements incorporating a head sponsor and three main sponsors. These measurements also apply to DIN A4 Club brochures. 36

174 Event Medien Event media Club Event Einladungen September 2008 Rome Auf Event Einladungen des Clubs sollten sowohl der Titelsponsor als auch die maximal drei Hauptsponsoren des Events präsent sein. Der Titelsponsor wird wie immer in das Ver anstaltungslogo integriert, während die ein bis drei Hauptsponsoren zusammen mit dem Titelsponsor wieder unter der Linie mittig am unteren Blattrand positioniert werden. Auch hier sollte der Abstand zwischen diesen Logos gleich sein. Einladung Ein Muster, das in DIN A5 oder DIN A4, Hochoder Querformat gestaltet werden kann, sehen Sie nebenstehend. Invitations to Club events The head sponsor and a maximum of three main sponsors should be featured on all invitations to Club events. As always, the head sponsor should also be incorporated into the event logo, while up to three main sponsors should be positioned centrally along with the head sponsor under the line at the bottom of the page. The distance between each of the logos should be equal September 2008 Rome See sample invitation on the right, which can be produced in A5 or A4 formats, both portrait and landscape. Einladung Beispiel einer Event Einladung mit Event logo und Integration eines Titelsponsors und von drei Hauptsponsoren. Format DIN A5 quer bzw. hoch. Example of an invitation to an event with event logo, incorporating the head sponsor and three main sponsors in DIN A5 format, both portrait and landscape. 37

175 Event Medien Event media Startnummern September 2008 Rome Zu vielen Club Events gehören auch Startnummern bzw. sogenannte Rallyeschilder für die Fahrzeuge (siehe nebenstehende Abbildungen). Für die Gestaltung empfehlen wir Ihnen, den Titelsponsor wie immer in das Eventlogo zu integrieren. Das Eventlogo kann dann im oberen Teil der Startnummer mittig platziert werden. Der Titelsponsor und die maximal drei Hauptsponsoren können außerdem wieder unter einer Linie am unteren Rand des For mates nebeneinander mittig platziert werden. Die Abstände der Logos zueinander sollten gleichmäßig sein. 2 alternative Beispiele mit Startnummern. Two different types of race number. 34 Race numbers Many Club events require the use of race numbers or rally plates for vehicles (see examples on right). When producing these, we recommend that you incorporate the head sponsor into the event logo as always. The event logo can then be positioned centrally at the top of the race number. The head sponsor and up to three main sponsors can also be positioned centrally next to each other under the line at the bottom. The distance between the logos should be equal September 2008 Rome 34 38

176 Event Medien Event media Club Werbematerialien Auf den Seiten stellen wir die Integration von Sponsoren in die sogenannten Club Werbematerialien dargestellt. Hierbei handelt es sich um Banner, Fahnen und Tischwimpel mit dem individuellen Clublogo, die die Clubs entweder selbst produzieren oder kostenpflichtig über die zentrale Clubbetreuung produzieren lassen können. Letzteres ist für die Clubs im allgemeinen kostengünstiger als eine Einzelbestellung bei einem lokalen Lieferanten. Die Kontaktadresse der zentralen Clubbetreuung für die Bestellung der Werbematerialien finden Sie auf Seite 47. Club Banner Auf den Bannern werden ebenso wie bei den Fahnen nur die Logos von Offiziellen Partnern platziert. Titelsponsoren, Hauptsponsoren und Sponsoren dürfen bei Club Events eigene Banner im vertraglich vereinbarten Umfang anbringen. Die Logos der Offiziellen Partner sollten auf dem Banner wieder unterhalb einer Trennlinie in gleichen Abständen positioniert werden (siehe untenstehende Abbildung). Das Format des abgebildeten Banners beträgt x mm. Club advertising material The examples on pages show how sponsors can be incorporated into Club advertising material. These include banners, flags and desk-top pennants featuring individual Club logos that the Clubs have either produced themselves or had produced by Porsche Club Coordination for a fee. The latter option is generally more cost-effective for Clubs than placing an order with a local supplier. To order advertising material, contact Porsche Club Coordination (see page 47 for address details). Club banners As with flags, only the logos of official partners should be placed on banners. Head sponsors, main sponsors and sponsors may bring their own banners to Club events, as specified in their agreements. In this case too, the logos of official partners should be positioned under a line at the bottom of the banner and should be equidistant from each other (see picture below). The dimensions of the banner shown are 4,000 x 1,000 mm mm 340 mm mm mm mm 240 mm mm Beispiel eines Banners mit Integration der Offiziellen Partner mit Logos. Example of a banner incorporating official partners with their logos. 39

177 Event Medien Event media Club Fahnen 900 mm Auf den Fahnen sollten ebenfalls nur die Logos von Offiziellen Partnern platziert werden. Titelsponsoren, Hauptsponsoren und Sponsoren sollten bei einem Club Event ihre eigenen Fahnen im vertraglich vereinbarten Umfang einsetzen dürfen. 150 mm Das Format der abgebildeten Fahne beträgt 900 x mm. Club flags Only the logos of official partners should be placed on flags too. Head sponsors, main sponsors and sponsors should be able to bring their own flags to a Club event, as specified in their agreements. The dimensions of the flag shown are 900 x 2,000 mm mm 990 mm Beispiel einer Fahne mit Integration der Offiziellen Partner mit Logos. Example of a flag incorporating official partners with their logos. 40

178 Event Medien Event media Club Tischwimpel Club desk-top pennant Auch auf den Tischwimpeln sollten möglichst nur die Logos der Offiziellen Partner platziert werden. Titelsponsoren, Hauptsponsoren und Sponsoren können bei Club Events eigene Tischwimpel im vertraglich vereinbarten Umfang einsetzen. Where possible, only the logos of official partners should be placed on desk-top pennants too. Head sponsors, main sponsors and sponsors can use their own desk-top pennants at Club events, as specified in their agreements. Das reale Format des abgebildeten Tischwimpels beträgt 150 x 250 mm. The actual dimensions of the desk-top pennant shown are 150 x 250 mm. 32 mm 110 mm Beispiel eines Tischwimpels mit Integration der Offiziellen Partner mit Logos. Example of a desk-top pennant incorpor ating official partners with their logos. 41

179 Merchandise-Artikel Merchandise Merchandise-Artikel der Porsche Clubs Die Merchandise-Artikel, die von den Clubs produziert werden (siehe hierzu auch Kapitel des Porsche Club Handbuchs Allgemeine Richtlinien zur Führung eines Porsche Clubs ) sind nicht nur für Club Mitglieder interessant, sondern auch für die Partner und Sponsoren der Clubs. Merchandise-Artikel gewährleisten den Club Partnern oder Event Sponsoren eine sehr hohe Sichtbarkeit nicht nur bei Club Mitgliedern, sondern auch in deren sozialem Umfeld und in der Öffentlichkeit. Laut Lizenzvereinbarung dürfen die Porsche Clubs unter bestimmten Voraussetzungen (siehe hierzu auch Kapitel des Porsche Club Handbuchs Allgemeine Richtlinien zur Führung eines Porsche Clubs ) folgende Merchandise-Artikel produzieren: Textilbekleidung, Textilkappen, Hüte, Pins, Anstecker, Plaketten, Aufkleber, Nummernschildhalter, Anhänger, Modeschmuck, Regenschirme, Textil- und Nylon taschen und Textilrucksäcke. Bitte beachten Sie dabei immer, dass gemäß der Porsche Club Lizenzvereinbarung der Club verpflichtet ist, die mit dem Clublogo gekennzeichneten vorgenannten Waren dem nationalen Porsche Vertreter zur Zustimmung vorzulegen. Dieses gilt auch für Materialien, auf denen ein Eventlogo ver wendet wird, das den Namen Porsche enthält (Beispiel: Porsche Club Days). Keinesfalls jedoch dürfen die Porsche Clublogos bzw. Eventlogos auf folgenden Artikeln abgebildet werden: Brillen und Ferngläser, Uhren, Lederwaren jeder Art, Golf- und Tennisartikel, Schreib- und Schreibtischutensilien jeder Art, Raucherartikel jeder Art, Spiele jeder Art, Messer und Rasierer, Videospiele. Wir haben auf diesen Seiten einige Beispiele zusammengestellt, wie Club Partner oder Event Sponsoren auf Club Merchandise-Materialien integriert werden können. Dabei haben wir wieder auf eine strikte räumliche Trennung der Partner- / Sponsorenlogos vom Clublogo geachtet. Selbstverständlich könnte das in den nebenstehenden Abbildungen gewählte Clublogo auch durch ein Eventlogo ersetzt werden. Bitte auch hier die Mindestgröße des Porsche Clublogos (siehe Seite 11) und die Positionierung auf weißem Hintergrund (siehe Seite 11) beachten. Auf Textilien sollte das Porsche Clublogo ausschließlich gedruckt werden. Wir empfehlen außerdem, nur den Club Partnern Präsenz auf Club Merchandise-Artikeln zu gewähren, die mit dem Clublogo versehen sind, während Club Event Sponsoren nur auf Merchandise-Materialien, die anlässlich eines Events produziert werden (mit Event- statt Clublogo), abgebildet werden. alle Artikel ausschließlich an die Mitglieder des Clubs vertrieben werden und ausschließlich dem Zweck der Selbstfinanzierung des Clubs dienen dürfen. 42

180 Merchandise-Artikel Merchandise Porsche Club merchandise The items of merchandise produced by Clubs (for more details, see chapter of the Porsche Club Handbook, General Guidelines for the management of a Porsche Club ), are not only of interest to Club members, but also to the Club s partners and sponsors. Merchandising items ensure a high level of exposure for Club partners and event sponsors, not only among Club members but also to others within their social sphere and to the public in general. According to the licence agreement, Porsche Clubs may produce the following items of merchandise under certain circumstances (see chapter of the Porsche Club Handbook, General Guidelines for the management of a Porsche Club ): Clothes, caps, hats, pins, badges, medals, stickers, licence-plate holders, tags, costume jewellery, umbrellas, fabric and nylon bags, rucksacks. The following page contains some examples of how Club partners or event sponsorscan be incorporated into items of Club merchandise. In these examples, we have ensured that, once again, there is sufficient space between partner / sponsor logos and the Club logo. Naturally, the Club logo shown in the examples opposite could also be replaced by an event logo. Please ensure that requirements are met in terms of the minimum size of the Porsche Club logo (see page 11) and its positioning against a white background (see page 11). The Porsche Club logo should only be printed on fabric. We also recommend that only Club partners should feature on items of Club merchandise that include the Club logo, and that Club event sponsors should only be featured on items of merchandise that have been produced for a specific event (featuring the event logo rather than the Club logo). In accordance with the Porsche Club licence agreement, please always ensure that the Club undertakes to present the aforementioned articles featuring the Club logo to the national Porsche representative for approval. This also applies to items featuring an event logo containing the Porsche name (e.g., Porsche Club Days). all items shall be destined primarily for sale to Club members and used solely for the purpose of self-financing the Club. In no event, however, should the Porsche Club logo or event logo be used on the following items: Spectacles and binoculars, watches, leather goods of any kind, golf and tennis articles, writing material and desk paraphernalia of any kind, smoker s articles of any kind as well as games of any kind, knives and razors, and video games. 43

181 Merchandise-Artikel Merchandise Beispiel eines Polo-Shirt. Das Porsche Clublogo wird auf der linken Brustseite, die Logos der max. drei Offiziellen Partner auf den Ärmeln platziert. Die Logos sollten gedruckt werden. Example of a polo shirt featuring the Porsche Club logo on the front left and the logos of max. three official partners on the sleeve. The logos should be printed. Beispiel einer Tasse mit Porsche Clublogo auf der Vorderseite und drei Offiziellen Partnern auf der Rückseite. Example of a mug with the Porsche Club logo on the front and three official partner logos on the back. Beispiel einer Cap mit Porsche Clublogo auf der Vorderseite. Logos der 3 Offiziellen Partner auf der Rückseite. Die Logos sollten gedruckt werden. Example of a cap featuring the Porsche Club logo on the front and the logos of three official partners on the back. The logos should be printed. 44

182 Merchandise-Artikel Merchandise Merchandise-Artikel der Club Partner und Sponsoren Die hier dargestellten Merchandise-Artikel werden vom Partner bzw. Sponsor produziert. Club partner / sponsor merchandise Haben Offizielle Partner des Clubs vertraglich vereinbart, dass sie Merchandise-Artikel mit dem Clublogo produzieren dürfen, sollten sie sich an den nebenstehenden Abbildungen orientieren. Auch hier gilt, dass das Clublogo räumlich deutlich vom Logo des Partners zu trennen ist. Wenn der Club Partner andere als die hier abgebildeten Merchandise-Artikel herstellen möchte, muss dieses vorab mit der zentralen Porsche Clubbetreuung abgesprochen werden (Kontakt siehe Seite 47). Das vom Club Partner gewünschte Merchan dise- Material ist vor der Produktion vom nationalen Porsche Vertreter freizugeben. Der Kontakt kann über den verantwortlichen Club hergestellt werden. Grundsätzlich ist ein kommerzieller Vertrieb dieser Artikel über den Club Partner nicht zulässig. Analog den o.g. Regelungen für Merchandising der Club Partner, haben die Titelsponsoren und Hauptsponsoren eines Club Events die Möglichkeit, Merchandising im gleichen Rahmen mit dem Logo des von ihnen gesponserten Events zu betreiben. Bitte beachten Sie auch hier die Mindestgröße des Porsche Clublogos (siehe Seite 11) und die Positionierung auf weißem Hintergrund (siehe Seite 11). Auf Textilien sollte das Porsche Clublogo aus Qualitätsgründen ausschließlich gedruckt werden. The items of merchandise shown here have been produced by partners or sponsors. If the Club s official partners have signed an agreement to the effect that they are entitled to produce items of merchandise featuring the Club logo, they should do so as shown in the examples opposite. In this case too, the Club logo should be clearly separated from the partner s logo. If a Club partner wishes to produce items of merchandise other than those depicted here, they must agree this beforehand with the worldwide Porsche Club Coordination (see page 47 for contact details). Any merchandise that the Club partner wishes to produce must be approved beforehand by the national Porsche representative. This can be arranged by the relevant Club. The Club partner is not permitted to sell these items commercially. As with the regulations for merchandise produced by Club partners outlined above, head sponsors and main sponsors of a Club event may also produce the same merchandise featuring the logo of the event that they are sponsoring. Please ensure that requirements are met in terms of the minimum size of the Porsche Club logo (see page 11) and its positioning against a white background (see page 11). To ensure quality, the Porsche Club logo should only be printed on fabric. 45

183 Merchandise-Artikel Merchandise Beispiel eines Polo-Shirt. Das Porsche Clublogo wird auf der rechten Brustseite, das Logos des Sponsors auf der linken Brustseite platziert. Example of a polo shirt featuring the Porsche Club logo on the front right and the sponsor s logo on the front left. Beispiel einer Tasse, die sowohl vom Sponsor als auch vom Club produziert sein kann. Logo des Sponsors auf der Vorderseite, Porsche Clublogo oder Eventlogo auf der Rückseite. Example of a mug that can be produced either by the sponsor or the Club. The sponsor s logo is on the front and the Porsche Club logo or event logo is on the back. Beispiel einer Cap. Das Logo des Sponsors auf der Vorderseite und das Porsche Club- / Eventlogo auf der Rückseite. Example of a cap featuring the sponsor s logo on the front and the Porsche Club / event logo on the back. 46

184 Kontaktadresse Contact adress Zentrale Porsche Clubbetreuung Porschestraße D Ludwigsburg Tel.: + 49 (0) 7 11 / Fax: + 49 (0) 7 11 / [email protected] Worldwide Porsche Club Coordination Porschestraße D Ludwigsburg / Germany Phone: + 49 (0) 7 11 / Fax: + 49 (0) 7 11 / [email protected] 47

185 Copyright: 3/09 Dr. Ing. h.c. F. Porsche AG, Abt. VM Änderungen vorbehalten. Auf Vollständigkeit wird kein Anspruch erhoben. Subject to change. No guarantee can be given in whole or part for the contents. Printed in Germany. WVK Gedruckt auf chlorfrei gebleichtem Papier. Printed on unbleached, chlorine-free paper.

186 12. Addresses Worldwide Porsche Club Addresses Porsche Clubs are a global community of Porsche friends. Each year, up to ten new Clubs ar e set up around the world, and the markets that ar e currently experiencing most growth are the Middle East, Asia Pacific, Latin America, and China. Club Coordination wants to ensure that you are always kept up to date as much as possible. Our website is a perfect vehicle for this. Our website includes an up-todate address list of all Clubs and the dealer or ganization, which is also available to download. This serves as an extension to your Club Handbook. The website also includes the addresses of individual Club contacts, such as the Editor of the Club magazine or the Sports Manager. The website address and the required password are included at the end of Chapter 8.1 Porsche Club Coordination Website. Our website also includes some additional functions that we are unable to offer in a printed version of the Handbook. The online address directory includes a search function, enabling you to look up individual addr esses and contacts and create entire distribution lists. For example, if you would like to ask other Clubs to advertise your event in their Club magazine, and you therefore want to create a circular letter to send to the relevant contacts at the Clubs, you can do this easily by using the address directory. Visit our homepage at > Country selection> Motorspor t and Events > Porsche Clubs > Porsche Club Addr esses. The following search screen appears: Enter the appropriate information and click Start Search. The addresses corresponding to your search criteria will then be displayed. We hope that this will help to fur ther promote the network of the worldwide Club Or ganization Addresses of Porsche Clubs Worldwide Visit > Country selection > Motorsport and Events > Porsche Clubs > Porsche Club Addresses. Here, you can use the functions > Find Porsche Clubs and > Porsche Classic Clubs and > umbrella associations Addresses of Sales Partners Worldwide Search for all Porsche AG dealers and sales par tners in your country at > Country selection > Find a Dealer. If you have specific questions about the dealer network, such as how to establish the initial contact when selecting a dealer, or if you would like to find out which Clubs dealers in your area are cooperating with, you can contact Porsche Club Coordination directly. We request your active support in ensuring that we are able to provide the worldwide Porsche Clubs with correct and up-to-date contact information. Therefore, if addresses for your Club change, please complete and send us the attached form so that we can make the changes in our database and our online address directory. 12 1

187 Changes to Club Addresses By post to: Reply by fax: +49 (0) Dr. Ing. h.c. F. Porsche AG Porsche Club Coordination Porschestraße Ludwigsburg, Germany Address and contact data is provided on a voluntary basis. This data is necessary for maintaining good contact with your Club, and, unless otherwise agr eed, it will only be made available to other Clubs within the secure area of the worldwide Porsche Club Coor dination website. You can choose to withdraw your consent to save and publish your data at any time by advising us in writing. Club (visible to the public): Club name: Street, House number (do not include PO Box addr esses): Postal code, City: Tel: Fax: Website: President (visible to the public): Title, Surname, First Name: Street, House number (do not include PO Box addr esses): Postal code, City: Tel: Fax: Date of birth: Vice President: Title, Surname, First Name: Street, House number: Postal code, City: Tel: Fax:

188 Chief Executive or Secretary: 12 3 Title, Surname, First Name: Street, House number: Postal code, City: Tel: Fax: Treasurer: Title, Surname, First Name: Street, House number: Postal code, City: Tel: Fax: Sports Manager: Title, Surname, First Name: Street, House number: Postal code, City: Tel: Fax: Editor of Club magazine: Title, Surname, First Name: Street, House number: Postal code, City: Tel: Fax: