1 How Big Data will change your life. (what is it and why should you care?) We swim in a sea of data and the sea level is rising rapidly. Pew Research Center s Internet & American Life Project - July 2012 Stu Miller Chief Operating Officer The Rehab Documentation Company Osher Lifelong Learning Institute at Vanderbilt The Commons October 11, :00am 12:15pm
2 DEFINITION: B D Big Data is used in the singular and refers to a collection of data sets so large and complex, it s impossible to process them with the usual databases and tools. Because of its size and associated numbers, Big Data is hard to capture, store, search, share, analyze and visualize. The phenomenon came about in recent years due to the sheer amount of machine data being generated today thanks to mobile devices, tracking systems, RFID (definition to follow), sensor networks, social networks, Internet searches, automated record keeping, video archives, e commerce, etc. coupled with the additional information derived by analyzing all this information, which on its own creates another enormous data set. Companies pursue Big Data because it can be revelatory in spotting business trends, improving research quality, and gaining insights in a variety of fields, from IT to medicine to law enforcement and everything in between and beyond.
4 DEFINITION: RFID RFID stands for Radio Frequency IDentification, a technology that uses tiny computer chips smaller than a grain of sand to track items at a distance. RFID chips have been hidden in the packaging of Gillette razor products and in other products you might buy at a local Wal Mart, Target, or Costco and they are already being used to spy on people. Each tiny chip is hooked up to an antenna that picks up electromagnetic energy beamed at it from a reader device. When it picks up the energy, the chip sends back its unique identification number to the reader device, allowing the item to be remotely identified. These chips can beam back information anywhere from a couple of inches to up to 20 or 30 feet away. Shown at left is a magnified image of actual RFID tag found in Gillette Mach3 razor blades. The chip appears as the tiny black square. The coil of wires surrounding the chip is the antenna, which transmits your information to a reader device, which can be located anywhere!
5 DEFINITION: RFID This technology is rapidly evolving and becoming more sophisticated. Now RFID chips can even be printed, meaning the dot on a printed letter "i" could be used to track you. (R U kidding me?) Companies are even experimenting with making the product packages themselves serve as antennas. RFID chips can be well hidden. For example they can be sewn into the seams of clothes, sandwiched between layers of cardboard, and molded into plastic or rubber. Unlike a bar code, these chips can be read from a distance, right through your clothes, wallet, backpack or purse without your knowledge or consent by anybody with the right reader device. Many large corporations, including Philip Morris, Procter and Gamble, and Wal Mart, have begun experimenting with RFID chip technology and have recently placed an order for up to 500 million RFID tags from a company called Alien Technology (I kid you not). Oooooo scary!
6 Speaking of miniaturization.. (a slight digression) Smartphones and tablets outsold desktop and laptop computers in There are more Smartphones in the U.S. in 2012 than people! The phone in your pocket has more programmable memory, more storage and more capability than several large IBM computers. It takes dozens of microprocessors running 100 million lines of code to get a premium car out of the driveway, and this software is only going to get more complex. In fact, the cost of software and electronics accounts for 30 40% of the price. Self driving cars are not just a Jetson s fantasy they exist!
7 What do self driving cars have to do with Big Data? Glad you asked Computers in cars know where you go, when you go, how fast you go, how many times you stop along the way, whether you stay in your lane, what your average MPG is, how you like your temperature, how close you get before stepping on the brake, and tens of thousands of other facts.instantly. Analyzing all of this data rapidly allows a self driving car to: Anticipate where you are going by looking at driving history Check road signs using sensors to know what the speed limit is or if a stop sign is approaching Alert and activate your braking and steering systems if pedestrians are in the street or you re too close to the curb or you drift into another lane or you doze off.
8 So what does a self driving car look like? In September 2012, California passed a law allowing self-driving cars to be tested on its roads. In 2040, it is anticipated people will not need to get driver s licenses. Cars will be able to drop someone off and then go find a parking space. There have recently been tests of self-driving tanks in the Army. The thing you see on top of a self-driving car is called the Ladar system (Laser Detection And Ranging) which can provide 3D images of everything around the vehicle to at least 50 yards. Engineers are working to hide Ladar within the chassis of a car so it won t look so ugly. Take a ride in a self driving car.
9 Talking cars can prevent wrecks Think Knight Rider s KITT* revisited Cars will have wireless devices inside and wifi will be embedded in intersections and traffic signs. Wireless connectivity will be mandated by $25 million has been allocated to the project. GM, Ford, Toyota, Honda, Nissan, VW, Hyundai and Mercedes Benz have done the basic legwork. Cars talking to cars is the future of vehicle safety. * Knight Industries Two Thousand
10 What is collecting all this data? Web Browsers Search Engines Microsoft s Internet Explorer Google s Mozilla s FireFox (Non-profit foundation, used to be Netscape) Google s Chrome Microsoft s Yahoo s Apple s Safari IAC Search s Time-Warner s AOL Explorer
11 What is collecting all this data? Smartphones & Apps Tablet Computers & Apps Apple s iphone (Apple O/S) Apple s ipad Samsung, HTC. Nokia, Motorola (Android O/S) Samsung s Galaxy RIM Corp s Blackberry (BlackBerry O/S) Amazon s Kindle Fire
12 What is collecting all this data? Games Boxes and GPS Systems Internet Service Providers
13 What is collecting all this data? HDTV s and Blu Ray Players with built in Internet connectivity Movie Rental Sites
14 What is collecting all this data? Hospitals & Other Medical Systems Banking & Phone Systems Pharmacies Laboratories Imaging Centers Emergency Medical Services (EMS) Hospital Information Systems Doc in a Box Electronic Medical Records Blood Banks Birth & Death Records Can you hear me now? (Heh heh heh!)
15 What is collecting all this data? A real pain in the apps! What are they collecting? Restaurant reservations (Open Table) Weather in L.A. in 3 days (Weather+) Side effects of medications (MedWatcher) 3 star hotels in New Orleans (Priceline) Which PC should I buy and where (PriceCheck)
16 Who is collecting all of this data? Government Agencies Big Pharmaceutical Companies (Hey, I didn t say which government!)
17 Who is collecting all this data? Consumer Products Companies Big Box Stores
18 Who is collecting what? Credit Card Companies What data are they getting? Airline ticket Restaurant check Grocery Bill Hotel Bill
19 Why are they collecting all this data? Target Marketing To send you catalogs for exactly the merchandise you typically purchase. To suggest medications that precisely match your medical history. To push television channels to your set instead of your pulling them in. To send advertisements on those channels just for you! Targeted Information To know what you need before you even know you need it based on past purchasing habits! To notify you of your expiring driver s license or credit cards or last refill on a Rx, etc. To give you turn by turn directions to a shelter in case of emergency.
20 Examples of big data.. Walmart handles more than 1 million customer transactions every hour, which is imported into databases estimated to contain more than 2.5 petabytes * of data the equivalent of 167 times the information contained in all the books in the US Library of Congress. FICO Credit Card Fraud Detection System protects 2.1 billion active accounts world wide. The volume of business data worldwide, across all companies, doubles every 1.2 years, according to estimates (1 Petabyte = B = B = B = 1 million gigabytes) * Think of the hard drive on your computer at home having 500 gigabytes. Now multiply that by 2,000!
21 Examples of Big Data A 2011 study predicted that roughly 1.8 zettabytes (say what? A zettabyte is equal to 1 billion terabytes. A terabyte is equal to 1024 gigabytes) of data would be generated in that year alone. That's the same amount of data that would be created if everyone in the U.S. posted 3 Tweets every 60 seconds for a little under 27,000 years. Ahealth care consultancy has made the data coming out of medical practices the focus of its thriving business. The company collects billing and diagnostic code data from 10,000 doctors on a daily, weekly and monthly basis to create a virtual clinical integration model. The consulting company analyzes the data to help the groups understand how well they are meeting the FTC guidelines for negotiating with health plans and whether they qualify for enhanced reimbursement based on offering a more cost effective standard of care. It also sends them automated information to better take care of patients, like creating an automated outbound calling system for pediatric patients who weren t up to date on their vaccinations.
22 Examples of Big Data With a smart meter, a utility company goes from collecting one data point a month per customer (using a meter reader in a truck or car) to receiving 3,000 data points for each customer each month, while smart meters send usage information up to four times an hour. One small Midwestern utility is using smart meter data to structure conservation programs that analyze existing usage to forecast future use, price usage based on demand and share that information with customers who might decide to forestall doing that load of wash until they can pay for it at the nonpeak price.
23 Examples of Big Data Global position satellite technology now allows trucking firms to track their trucks and the merchandise inside them. Practically anything you can attach an RFID tag to can be tracked. How a company uses that information to re route trucks to create efficient routes, alert customers to deliveries, and forecast and price services depends on the ability to manage and analyze data effectively.
24 Big Brother Needs Big Data In March 2012, the Obama Administration announced the Big Data Research and Development Initiative, $200 million in new R&D investments, which will explore how Big Data could be used to address important problems facing the government. The initiative was composed of 84 different Big Data programs spread across six departments. The U.S. Federal Government owns six of the ten most powerful supercomputers in the world.
25 How Companies Like Use Big Data To Make You Love Them Article by Sean Madden, May 2012, an expert in service design and innovation strategy. Last month, I talked to Amazon customer service about my malfunctioning Kindle, and it was great. Thirty seconds after putting in a service request on Amazon s website, my phone rang, and the woman on the other end let s call her Barbara greeted me by name and said, "I understand that you have a problem with your Kindle." We resolved my problem in under two minutes, we got to skip the part where I carefully spell out my last name and address, and she didn t try to upsell me on anything. After nearly a decade of ordering stuff from Amazon, I never loved the company as much as I did at that moment. The fact is, Amazon has been collecting my information for years not just addresses and payment information but the identity of everything I ve ever bought or even looked at. And while dozens of other companies do that, too, Amazon s doing something remarkable with theirs. They re using that data to build our relationship.
26 What are some impacts of Big Data? Decisions like your credit score and your insurance rates may be based on the analysis of big data, for good or bad. After Haiti s 2010 earthquake, Columbia University tracked the movements of 2 million refugees by the SIM cards in their cell phones and were able to determine where health risks would likely develop. Why companies collect, buy and sell Big Data?
27 Is Big Data good or bad for consumers? How would you feel about paying more for the same product than the person checking out in front of you? The real challenge: are you willing to get better value and more innovation for some loss of privacy? Since there is no way to stop the accumulation of Big Data, should its use be regulated by the Federal government?
28 How Can You Avoid Big Data? Pay cash for everything! Never go online! Don t use a telephone! Don t use Kroger or Harris Teeter cards! Don t fill any prescriptions! Never leave your house!
29 Next class. Social Media and Journalism Challenge and opportunity Gene Policinski Sr. VP and Executive Director, First Amendment Center
CHAPTER 7 Wireless Technologies and the Modern Organization CHAPTER OUTLINE 7.1 Wireless Technologies 7.2 Wireless Computer Networks and Internet Access 7.3 Mobile Computing and Mobile commerce 7.4 Pervasive
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
The Computer in the Sciences: RFID Technology California State University, Stanislaus Student s Name Professor Dan Bratten CS4000-5 March 30, 2006 Last Name 2 The Computer in the Sciences: RFID Technology
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
Mobile Operating Systems & Security How can I protect myself? Operating Systems Android Apple Microsoft What do they do? operate smartphones, tablets, watches and other mobile devices includes touchscreens
1 Guide Contents Using Stirling Libraries and Archives ebook Service 2 Downloading to Adobe Digital Editions 6 Transferring to an E-Reader from Adobe Digital 7 Editions Downloading to an Apple ipad and
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
SEPTEMBER 0 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends September 0 Device & Manufacturer Data Top Manufacturers (all devices) CHART A Top 0 Mobile Phones CHART
GPSintegrated - GPS Tracking Platform Cloud based GPS Tracking platform used in over 25 countries for real-time tracking of People, Cars, Fleet & Assets using GPS trackers & Mobile Apps. We are your one
The Mysterious Cloud What s In It For Propane? Aaron Cargas firstname.lastname@example.org CargasEnergy.com Booth: 1339 Introduction Aaron Cargas VP of Marketing and Product Development at Cargas Systems Our Company
There are two new acronyms affecting most businesses today. And, like all change, these can have both positive and negative impacts on your business. We put this document together to help you understand
1. How does SmartCar Solution work? FAQ s 1. A GPS tracking device that is fitted into your car. This device is designed to operate even when your vehicle is turned off. 2. The GPS tracking device collects
LIBRARY MEMBER USER GUIDE CONTENTS PAGE Part 1) How to create a new account... 2 Part 2) How to checkout a magazine issue... 4 Part 3) How to download and use Zinio Reader 4... 8 a) For your PC... 8 b)
Tutorial: Big Data Algorithms and Applications Under Hadoop KUNPENG ZHANG SIDDHARTHA BHATTACHARYYA http://kzhang6.people.uic.edu/tutorial/amcis2014.html August 7, 2014 Schedule I. Introduction to big data
LIBRARY MEMBER USER GUIDE CONTENTS PAGE Part 1) How to create a new account... 2 Part 2) How to checkout a magazine issue... 4 Part 3) How to download Zinio Reader 4... 10 a) For your PC... 10 b) For your
social media - mobile media MediaPro Burgdorf / Olli Alm 30.8.2012 Olli.Alm@metropolia.fi social What is social media? New platforms of communication providing user generated content and ways for reflecting
Banking at the speed of your life. Online. Mobile. Superior. Safe. PARKSTERLING Answers You Can Bank On. At Park Sterling Bank, we know that there are times when our answer can help expand a child s future,
GPS TRACKING/FLEET MANAGEMENT What it REALLY does for your company Through the years in this business I have learned that most companies that start looking for a GPS Tracking System are interested in what
SuperValu Car Insurance FAQs 1. What discounts are available? As well as offering you low cost car insurance from only 285*, we ll also give you a 10% discount for being a SuperValu Real Rewards customer,
Cloud Computing INTRODUCTION Cloud computing is where software applications, processing power, data and potentially even artificial intelligence are accessed over the internet. or in simple words any situation
Riding the Wave of Big Data: Towards a Rapid Systematic Innovation Framework Dr. Kim Hua Tan Head, Operations Management & Information Systems Division Nottingham University Business School, England Table
February 17, 2015 RFID, NFC and BLE: What Are They, and Which One Should Retailers Use? RFID, NFC and BLE stand for Radio Frequency Identification, Near Field Communication and Bluetooth Low Energy, respectively
The Vision for the Internet of Things CS525T Fall 2015 Internet of Things (IoT) CS525 IoT Vision 2 Cisco Commercial CS525 IoT Vision 3 A Few IoT Facts The phrase Internet of Things was first used in 1999.
UNDERSTANDING BEACONS A GUIDE TO BEACON TECHNOLOGIES By Greg Sterling, Jules Polonetsky & Stephany Fan Introduction UNDERSTANDING BEACONS LOCAL SEARCH ASSOCIATION & FUTURE OF PRIVACY FORUM 1 December 2014
SMART PHONES A review based on Android from Samsung Apple IPhones will have very similar operational characteristics Compelling reasons to own one Some are now low cost May cost less than a new battery
Northwind The Northwind Guide to Working smarter, with Business Technology Working Smarter Working smarter is good for all of us. New technology offers many options for working smarter, but which are the
VEHICLE TRACKING SYSTEM USING GPS Pooja P. Dehankar 1, 1 Student, ME (IT) Pursuing, SCOE, Vadgaon, Pune Prof. S. P. Potdar 2 2 Asst. Professor, SCOE, Vadgaon, Pune Abstract- Global Positioning System is
HP Cloud Printing Rachel Tang, Market Development Manager 3 Dec, 2013 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Great
DESIGNING FOR TODAY S WEB LUKE WROBLEWSKI WEBDAGENE SEPTEMBER 2010 @LUKEW 1 TODAY S WEB What is changing the way we interact with the Internet? How does this impact our designs? Flickr photo by swamibu
Contents Introduction What is the Cloud? How does it work? Types of Cloud Service Cloud Service Providers Summary Introduction The CLOUD! It seems to be everywhere these days; you can t get away from it!
BW4 Concurrent Session 11/7/2012 10:15 AM "It's a Phone First! How to Test Your Five-star Mobile Apps" Presented by: Will Hurley Quality and Security Services Brought to you by: 340 Corporate Way, Suite
Using the Online ebooks Library Moray Council Libraries & Information Services For more information log on to http://moray.libraryebooks.co.uk How does the ebooks Service work? Log in to ebooks website
DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 Table of contents Online video consumption 03 Key insights 04 Device type share of online video starts 05 Device type share of online vide starts (via
WHITEPAPER BEST PRACTICES IN MOBILE APPLICATION TESTING 1 The basic frame of software testers mind-set is attuned to check documentation, functionality, stability, API and performance and make sure that
IBM Software Business Analytics Cognos Business Intelligence Ensuring the security of your mobile business intelligence 2 Ensuring the security of your mobile business intelligence Contents 2 Executive
By Properties Online, Inc. 2014 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2013 National
The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads RISE OF THE TABLET According to Gartner, tablets have sold faster than any other
Back to School Car Safety Direct Buy Warranty Staff September 19, 2014 It s back to school season, and that means kids are picking out new clothes, putting on their backpacks, and hitting the road to get
KEEPING YOUR SANITY AS YOU EMBRACE CLOUD AND MOBILE There s been lots of buzz about the tsunamis of change hitting IT. Talk of pivoting to the cloud, the growing mobile workforce, and the Internet of Things
IBM United States Software Announcement 215-078, dated February 3, 2015 solutions provide a comprehensive, secure, and cloud-based enterprise mobility management platform to protect your devices, apps,
HOW MOBILE CAN EMPOWER YOUR BUSINESS 10 ADVANTAGES FOR COMPANIES THAT GO MOBILE The choice to optimize your website is up to you, but the facts are crystal clear: mobile-optimized websites equal business
TABLE OF CONTENTS Are you ready for #GenMobile? ARE YOU READY FOR How a new group is changing the way we work, live and communicate How a new group is changing the way we work, live and communicate Page
RCN2GO FAQS 1. What is RCN2GO? RCN2Go presents a unique opportunity to watch hundreds of shows anywhere you have internet access on your laptop/pc, ios/apple and Android devices. Some of these programs
Since the launch of the iphone in 2005, over one million apps have been launched in the Apple s app-store. While the app market is still growing, new research indicates that only a small portion of apps
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
Using Your Smartphone for Everything! Pt. II It s a Remote Control Introduction Smartphone Swiss Army knife of Mobile Devices, a device capable of doing multiple tasks. The idea of turning off the lights
STOCKHOLM REGISTRATION How do I register? All registrations will take place via: https://www.nike.com/events- registration/event?id=6153 You can register via your mobile or desktop You will be prompted
Chapter 2 The Mobile Device and Operating System Landscape 50 billion connected devices by 2020. Ericsson, 2010 Networked computers. Connected devices. Mobile devices. Machine-to-machine (M2M). On-the-Go
Version 1.0 iphone App Talent User Guide The Official Guide For The Voices.com iphone App David Ciccarelli Chief Executive Officer and Co-Founder of Voices.com USING THIS GUIDE This guide will help you
WHITE PAPER AUGUST 2010 THE SIX GOTCHAS: COMMON MISCONCEPTIONS IN MOBILE APPLICATION DEVELOPMENT White Paper The 6 Gotchas: Common Misconceptions in Mobile Application Development Overview Companies recognize
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
How to work flexibly Flexible working for your business Flexible working means your people can work the way that s best for them and your business. With the use of smartphones, car kits, wifi, and mobile
Table of Contents Executive Summary..1 Introduction...2 Stack Layers in Internet of Things...4 Trends..5 Assignee-wise technology distribution. 8 Appendix...9 Executive Summary Internet of Things (IoT)
The Genealogy Cloud: Which Online Storage Program is Right For You Thomas MacEntee, of High-Definition Genealogy http://hidefgen.com email@example.com Clouds in Genealogy? What is the Genealogy Cloud?
Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to
1. Evolution of the smart phone 2. The cloud and how it will make us smarter 3. Hadoop the smart reporting tool 4. Connecting it all to payments ( hint: it involves the term smarter) Oliver Rajic firstname.lastname@example.org
Tablets Set to Change Medical Practice By Mary Modahl, Chief Marketing Officer, QuantiaMD Tablets Set to Change Medical Practice 1 Executive Summary A new generation of physicians is embracing mobile technology,
Wireless communications have come a long way Claude Chappe s wireless semaphore communications system Origin of the word telegraph. No network security. Didn t work at night. Didn t work in bad weather.
EXTENDING ORACLE WEBCENTER TO MOBILE DEVICES: BANNER ENGINEERING SUCCEEDS WITH MOBILE SALES ENABLEMENT Kellie Christensen, Banner Engineering ABSTRACT This white paper details Banner Engineering successful
RFID BASED VEHICLE TRACKING SYSTEM Operating a managed, busy parking lot can pose significant challenges, especially to a government organization that also owns some of the vehicles in the lot. The parking
Luxriot Broadcast Server Manual 21.01.2013 Table of contents Introduction... 2 Luxriot Broadcast Server system requirements...3 Installation... 4 Luxriot Broadcast Server configuration...5 Broadcast Server
Review of the Air Force Academy No 3 (30) 2015 REAL TIME MONITORING AND TRACKING SYSTEM FOR AN ITEM USING THE RFID TECHNOLOGY For the past few years, location systems have become a major studying field,
Islington ebooks Help / FAQs How does the ebook Service work? Using your Library Card and pin, an Islington Libraries user can login into a secure ebook service and select up to 4 ebooks to download at
Chapter 1 Basic Introduction to Computers Discovering Computers 2012 Your Interactive Guide to the Digital World Objectives Overview Explain why computer literacy is vital to success in today s world Define
Business Case and Strategy for Executing Mobile SEO Programs in Large Advertisers Michael Martin and Craig Macdonald Is 2012 the year when mobile hits the big time in the US and most key advertising markets?
MAX Anywhere What is MAX Anywhere? MAX Anywhere is a simple-to-use, web-based application that makes your most frequently used Exact MAX ERP features accessible with a compatible web browser on desktops,
Participants Making Mobile Banking Relevant to Small Business Michael Cheravitch SVP Small Business Banking, First Merit Bank Michael Coulter Head of Group Measurement, Standard Bank of South Africa Moderator
The Impact of Mobile on Contact Centers Figures from the Pew Research Center released in June 2013 show that more than half of US adults now own a smartphone. This has grown considerably compared to two