Cloud Hosting Business Case.

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1 Cloud Hosting Business Case

2 So what is Cloud Hosting all about? If you re reading this then it s likely you are familiar with the concept of hosting and outsourcing parts of your IT infrastructure. A Hosting Service Provider is able to leverage their expertise and scale to provide hosting infrastructure that is more reliable and cost effective than doing it inhouse. Historically this has meant that you had two options: 1. Shared hosting where your site or applications were hosted on a server with other Customers. This often created problems with platform limitations, lack of control, scaling issues and resource squeeze from hungry neighbours. However it was cheap and did the job, to a point. 2. Dedicated Server hosting whilst giving you more flexibility that shared hosting, renting your own server(s) creates its own unique set of challenges including ensuring high-availability, managing the cost of growth (or decline) and maintaining control over increasingly complex hardware and network infrastructure. AppLogic Private Cloud Hosting from DNS Europe now offers a new approach towards managing and provisioning your online IT services (or Hosting) which allows you to simplify your complex hosting infrastructure, increase agility and respond quickly to market opportunities thus helping your business to stay competitive. Private Cloud Hosting takes advantage of Virtualisation technology that allows the translation of your physical and application infrastructure into easily scalable, deployable and manageable virtual infrastructure components. Simply put, this means that now your infrastructure and hosting costs can be exactly matched to your immediate needs based on a truly Enterprise-class Cloud platform.

3 The business case for moving to the Cloud The business case for moving to the Cloud Making the move to the Cloud should naturally be prefaced with consideration of the benefits weighed against the cost and risks involved. Whereas some of the benefits appear to be immediately obvious e.g. reduced capital expenditure, there are other key benefits, costs and risks involved which are often overlooked. In our experience there are many flavours of this evaluation process however the key factors for consideration are: Benefits Costs Risks Incremental scalability & charging Inherent high-availability Reduced CAPEX over in-house deployments Lower infrastructure evolution costs Rationalise diverse IT hosting on one platform Centralise & Simplify system deployment & management Improved response capabilities to global opportunities New technology adoption skills acquisition Infrastructure/App Encapsulation for Cloud Hot stand-by hardware capacity on smaller Clouds Business operations workload increase Current contract exit losses Strategic/Business planning for Cloud adoption Enforced High-Availability policy Security & compliancy issues Single platform/vendor dependency Loss of direct infrastructure control Operations disruption Adoption of maturing technology Integration capabilities with off-cloud or other-cloud IT Virtualisation compute performance overhead AppLogic Cloud Hosting from DNS Europe provide the benefits of an Enterprise-class Cloud platform and together with our Consultancy & Support companion services, we can help you understand and minimise both the costs and risks as you embark on your own Cloud adoption projects.

4 Understanding AppLogic s business impact Infrastructure & scaling savings Compared to traditional infrastructure hosting, AppLogic Cloud significantly reduces the cost and complexity of stepping-up infrastructure as well as providing an overall saving from a more efficient use of all available hardware resources. Since virtual applications can be assigned needed resources from across a hardware pool, the lifetime value of the hardware is extended significantly as it can continue to provide useful compute-power to less demanding application components. Cost Value Traditional Cost Saving Cloud Time Traditional Cloud Time Hot Spare Built-in High-Availability minimising downtime losses The AppLogic Cloud platform has built-in protection against hardware failure with volume mirroring capabilities across your Private Cloud. Should any server fail, the affected application components are automatically restarted on a healthy server. PrimaryS Live Mirroring econdary AppLogic will also attempt to recover failed hardware automatically and with DNS Europe s hot-spare policy providing an additional level of protection, this ensures that not only is your application availability maintained but also your high-availability status. Rationalisation & Management savings AppLogic allows you to bring together diverse IT resources onto one platform, allowing you to simplify infrastructure and reduce costs for application, storage & network deployment and management. As well as reducing your costs for achieving High-Availability across your hosted IT, Security & Compliancy become easier to manage within the boundaries of your own Private Cloud. Design, Build, Deploy, Manage single platform benefits AppLogic Private Cloud from DNS Europe is a turnkey Private Cloud solution that allows you to rapidly integrate Cloud technology into your business services and processes. Together with our support & training services we can minimise the cost of adoption and growth by bridging the gap between your in-house abilities and needs on an on-demand basis. Our Private Cloud solutions are delivered with ready-to-use common Cloud Server templates, Appliance Catalogue, a Cloud Services Control Panel and AppLogic s intuitive browser-based Virtual Application & Infrastructure management tools.

5 Enhance your services earnings potential Enhance your services earnings potential Cloud Server Cloud App Private Cloud DNS Europe offers AppLogic Cloud services to meet any size of demand including single Cloud Servers (using only a fraction of a physical server), Cloud Apps (a fully managed Cloud service for complex n-tier applications) and Private Clouds (independent Cloud infrastructure for your own exclusive use). As a Private Cloud owner, our suite of templates, Cloud Control Panel, together with our expertise as a managed service provider, are available to you as you discover enhanced earnings potential through offering your own Cloud-based application services. Rapid response to Global opportunities AppLogic Private Clouds can be deployed anywhere on standard server hardware, in a third-party datacenter or within the Enterprise. DNS Europe s partnerships and Cloud deployment & management capabilities gives you the ability to react rapidly to response to global opportunities. Once established, AppLogic gives you the ability to move, export, replicate and update entire application & virtual infrastructure stacks around the world using just a web-browser interface. Bridging the gap with Hybrid Clouds There are times when, either for financial or risk-assessment reasons that migration of an entire infrastructure to the Cloud is either not feasible or desirable. AppLogic is a highly versatile and rapidly developing platform that can seamlessly integrate with traditionally hosted infrastructure and IT assets, placing the choice in your hands. Our AppLogic-Hybrid Cloud design services are aimed at helping you to analyze the impact of a Cloud-adoption process and helping to design a Cloud-centric but not necessarily Cloud-exclusive environment. Reducing the cost of learning The cost of Cloud-adoption and skills acquisition can be minimised by taking advantage of the free online training resources and videos designed as a self-learning program. Our Support & Development services are provided on an on-demand basis to augment these courses and your in-house expertise providing further learning opportunities. Going forward we can provide expert assistance with Cloud development, Application deployment, Support and even Remote Management of in-house Private Clouds, worldwide.

6 AppLogic: The Future View AppLogic: the future view In March 2010 CA Technologies acquired 3Tera, a pioneer in cloud computing and the creators of the AppLogic Cloud Platform. CA Technologies have included AppLogic at the heart of their Cloud-Connected Management Suite: Getting applications to market faster, and at a lower cost, creates opportunities. Cloud computing allows that as demand increases, resources can be added ondemand. 3Tera AppLogic is the first commercial cloud computing platform, designed from the ground up to provide a comprehensive infrastructure solution. Be up and running with quick time to value and start putting the cloud to work for you. At DNS Europe we are eagerly anticipating CA Technologies guidance of the evolution and integration of AppLogic with a wider set of Cloud-Management tools that we are committed to offering and supporting as part of our ongoing Cloud strategy for both the Enterprise and Managed Service Providers (MSPs). A word from CA Technologies: Let CA Technologies make the cloud revolution work for you by helping to transform IT into master of its own dynamic service supply chain. With solutions for public and private cloud computing across diverse virtual and physical platforms, CA Technologies helps you realize the promise of cloud computing so you can quickly realize agility, efficiency and optimized business value. Plan, assemble and provision elastic cloud services Secure, assure and support mixed services Measure and compare internal and external service choices In the rapidly evolving world of Cloud Computing CA Technologies and AppLogic are emerging as a leading example of the way it should be done and an investment today in AppLogic will form a secure foundation for your IT infrastructure provisioning & management as you develop business processes, applications and opportunities in the Cloud. Read more about CA Technologies Cloud Solutions here:

7 DNS Europe Cloud Services pricing Since 2008, DNS Europe has established itself as a leader in AppLogic Cloud Solutions design in Europe and experience has taught us that every Cloud-adoption project is unique. We welcome the opportunity to discuss your specific needs in greater detail but for now the pricing table below will give you some indication of the starting costs of our Cloud Service offerings: CPU RAM Disk Storage Traffic Support Engineering 29 per (Xeon) core per month 19 per GB per month 49 per TB per month 39 per TB per month 49 per TB per hour per hour We look forward to hearing from you!

8 Cloud Services Enquiries Tel: +44 (0) Web: DNS Europe Ltd. Unit 4, Walpole Court Ealing Green London W5 5ED United Kingdom Useful Information Locations: Services: Cloud Technology: EU, SE Europe, Worldwide remote management of Private Clouds Cloud Servers, Cloud Applications, Private Clouds, Support, Solutions & Networking AppLogic from CA Technologies ( Datacenter partners: Interxion, Level3, Telenor, EUnet Network partners: Hardware partners: Level3, Cogentco, Telenor, EUnet Cisco, HP, Supermicro, NetApp Copyright 2010 DNS Europe Ltd.