AWS Benefits, Regions & Across. Paul Yung Head of Territory Development HK, Macau & TW pyung@amazon.com

Transcription

1 AWS Benefits, Regions & Across Paul Yung Head of Territory Development HK, Macau & TW

2 Consumer Business Seller Business IT Infrastructure Business

3 What is Cloud Computing? An analogy: think of electricity services Power is a utility service - available to you on-demand and you pay only for what you use. You simply plug into a vast electrical grid managed by experts to get a low cost, reliable power supply available to you with much greater efficiency than you could generate on your own.

4 What is Amazon Web Services? Amazon Web Services is a cloud computing platform that provides flexible, scalable, and cost-effective IT infrastructure for businesses of all sizes around the world running on the same reliable, secure technology platform used to power Amazon.com s global web properties.

5 Why are customers adopting AWS cloud computing?

6 The Attributes of Cloud Computing Trade Capital Expense for Variable Expense Lower Total Cost of IT You Don t Need to Guess Capacity Experience with Operational Reliability & Cloud Security Dramatically Increase Speed, Agility & Innovation Shift Focus To Differentiation Go Global in Minutes

7 1. Trade Capital Expense for Variable Expense On-Premises ( or Private Cloud Capital Expense Model High Upfront Capital Cost High Cost of Ongoing Support Big and Long term commitment Inflexible Metered, Pay As You Go Model No Up-Front Capital Expense Metered Usage $0 to get started Flexible Average of 400 servers replaced per customer Source: IDC Whitepaper The Business Value of Amazon Web Services Accelerates Over Time July 2012

8 2. Lower Variable Expense than Companies Can Do Themselves 50 Price Reductions since 2006 We build IT at higher scale than most any operator of data centers in the world We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices and continuous reductions Economies of scale allow AWS to continually lower costs

9 Glacier Price Reduction (16-Sep-2015) Effective September 1, 2015, we are reducing the price for data stored in Amazon Glacier from $0.01 / gigabyte / month to $0.007 / gigabyte / month. As usual, this price reduction will take effect automatically and you need not do anything in order to benefit from it. Old Pricing 1 TB Monthly Storage USD per month New Pricing 1 TB Monthly Storage USD per month 50 Price Reductions since % Cheaper

10 Gartner Magic Quadrant for Cloud Infrastructure as a Service It is the overwhelming market share leader, with over 10 times more cloud IaaS compute capacity in use than the aggregate total of the other 14 providers in this Magic Quadrant.

11 AWS Rapid Pace of Innovation +516 Since inception AWS has: Released 1604 new services and features Introduced more than 40 major new services Announced 50 price reductions Over 1 million active customers across 190 countries 900+ government agencies 3,400+ educational institutions 11,200+ NGO +24 Amazon EBS Amazon CloudFront Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon SNS AWS Identity & Access Management Amazon Route Amazon SES AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache AWS Direct Connect GovCloud AWS Storage Gateway Amazon Dynamo DB Amazon CloudSearch Amazon SWF Amazon Glacier Amazon Redshift AWS Data Pipeline Amazon Elastic Transcoder AWS OpsWorks Amazon CloudHSM Amazon AppStream Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis 2013 Amazon EC2 Container Service AWS Lambda AWS Service Catalog AWS Config AWS CodeDeploy AWS CodeCommit AWS CodePipeline AWS Key Management Service Amazon RDS for Aurora Amazon Cognito Amazon Mobile Analytics Amazon Zocalo AWS Directory Service 2014 *as of Nov 13, 2014

12 Analysts Have Proven the Results AMAZON CLOUD INFRASTRUCTURE REPRESENTS A 72% SAVINGS SAP applications on AWS provides infrastructure savings of up 71% AWS is a Price Leader AND Intangible Cost Savings: World Class Security & Compliance (Reduced downtime By 72%, IDC Report) Automation (development, deployment, monitoring, backup, maintenance..etc) Transparent pricing model with tier pricing discount Time to market

13 Lower Total Cost of IT Saved $34M on SmartHub app 40% reduction in fixed cost of launching a software products 10 s of millions of $ saved with first 12 apps migrated to AWS 82% savings in initial stages of the startup versus on-premise deployment 70% lower 5 year TCO per app Source: IDC Whitepaper The Business Value of Amazon Web Services Accelerates Over Time July 2012

14 3. You Don t Need to Guess Capacity Un-met Demand Dis-satisfaction Capacity Demand Capacity Demand Excess Capacity Wasted $$ Traditional: Rigid AWS Cloud: Elastic

15 Singaporean Telco

16 Customer Success Stories Telecommunications Company iphone 5s/5c, 6/6+,6S/6S+ and Samsung Note III launch Needed a system to handle a huge number of concurrent requests Failed previously at the iphone5 launch Management directive to succeed at all costs!

17 Great Success! Tested with 150,000 concurrent users All phones gone within 2 minutes No phones misallocated or unallocated Management said the system was too fast! Actual launch went smoothly

18 4. Dramatically Increase Speed, Agility & Innovation Old World: Infrastructure in Weeks & Months On- Premises Infrastructure in Minutes Add New Dev Environment Add New Production Environment in Japan Add 1000 Servers Remove 1000 Servers Deploy 2 PB Data warehouse Shut down 2 PB Data warehouse We reduced application deployment times from 2 months to 3 days

19 Tokyo Stock Exchange uses to Test Software Faster and Cheaper Tokyo Stock Exchange runs their Oracle Application in Amazon VPC Reduced 90% if the infrastructure Cost for Dev & Test Got agility to start Dev & Test Our application for the current test environment of the Tokyo Stock Exchange is running on AWS cloud which is low cost and convenient to use. Tsuyoshi Hirayama, Assistant to Director, IT Service Department of Tokyo Stock Exchange

20 Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Failure is expensive Less Innovation Experiment Often Fail quickly at a low cost More Innovation

21 Customer: Netflix Netflix Runs Nearly 100% of its Online Video Service on AWS, Achieves Near Zero Downtime Use of AWS: Runs nearly 100% of its online video service on AWS Global Use of Amazon EC2, Amazon S3, Amazon SQS, Amazon EMR Business Benefits: Application achieves near zero downtime Scaled to handle Netflix s rapid online growth, 37x in 2010, over 20B requests per month by Jan 2011 AWS is the market leader and has been able to create a continuous and virtuous cycle. Kevin McEntee, VP Content Engineering, Netflix

22 5. Shift Focus To Differentiation We take care of it So you don t have to Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor Buy and install new hardware Setup and configure new software build or upgrade data centers You Can Focus On Your Business

23 Comba Telecom uses AWS To host SAP For us, AWS had a clear edge over rival cloud providers in a range of areas global reach, ease of use and deployment, a clear and flexible pricing scheme, and the depth of its service portfolio Maverick Wong - Assistant IT Manager Reduce System latency 40% lower cost than hosting options Used only 16% of the budgeted Capital

24 AWS offers a service that includes everything in the price Server Network Hardware Software OS + VMs DC/Co-lo Floor Space Powering Cooling Internet Bandwidth Personnel Admins HW Maint. Storage Redundancy Resource Mgmt. /SW Automation Hardware Vendor Offering

25 6. Go Global in Minutes

26 Spotlight Customer: Dropbox Business Challenge Secure Robust, highly-scalable, durable, and secure infrastructure Use of AWS Scalable 100% on AWS Growing and scaling with AWS Saving Money We used AWS since Day 1 and we relied on its premium security features from back in the day when we were a 2- person startup to today, when we serve over 45 million users globally. - Drew Houston, Founder & CEO

27 Experience with Operational Reliability We are driven to remove any all causes of failure. Our goal is to make our operational performance indistinguishable from perfect. We have spent over a decade building the world s most reliable, secure, scalable, and cost-effective infrastructure. Service SLAs between 99.9% and 100% availability. Amazon S3 maintains a durability of %. Availability Zones exist on isolated fault lines, flood plains, and electrical grids to substantially reduce the chance of simultaneous failure. The AWS Service Health Dashboard provides 24/7 visibility in the real-time operational status of all services around the globe.

28 99.999% availability without any loss of data Numbers: Over 17 million active users 256-byte reads in under 10 miliseconds Global replication of writes in under 350 miliseconds Runs on Amazon Web Services in US, Japan and European data centres Result Ability to write data to the database and read it anywhere else in the world in under one second Source: itnews

29 Experience with Cloud Security AWS provides the same, familiar approaches to security that companies have been using for decades with increased visibility, control, and auditability. Visibility Control Auditability View your entire infrastructure with a click You have sole control WHO can do WHAT with your environment and from WHERE 3 rd party validation Based on our experience, I believe that we can be even more secure in the AWS cloud than in our own data centers. Tom Soderstrom, CTO, NASA JPL

30 The Forrester Wave : Public Cloud Platform Service Providers' Security, Q Gartner concludes AWS is the safe choice and has a diverse customer base and the broadest range of use cases AWS is the only Leader recommended for running enterprise applications in the cloud. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

31 AWS Marketplace: One-stop shop for security tools Many Purchase Options to Support Different Needs Free Trail Hourly Rate Monthly Plan Annual Subscription BYOL Advanced Threat Analytics Application Security Identity and Access Mgmt Server & Endpoint Protection Network Security Encryption & Key Mgmt Vulnerability & Pen Testing

32 GovCloud (US ITAR Region) AWS Global Infrastructure US West (Northern California) US West (Oregon) US East (Northern Virginia) South America (Sao Paulo) EU (Ireland) Asia Pacific (Singapore) Asia Pacific (Tokyo) 11 x AWS Regions 53 x AWS Edge Locations Private AWS fiber links interconnect all major regions

33 AWS Regions and Availability Zones US East (VA) US West (CA) Asia Pacific (Tokyo) Asia Pacific (Singapore) Asia Pacific (Sydney) AZ - A AZ - E AZ - B AZ - A AZ - B AZ - A AZ - B AZ - A AZ - B AZ - A AZ - B AZ - C AZ - D AZ - C AZ - C US West (OR) EU (Ireland) EU (Frankfurt) South America (Sao Paulo) China (Beijing) AZ - A AZ - B AZ - A AZ - B AZ - A AZ - B AZ - A AZ - B AZ - A AZ - B AZ - C AZ - C

34 Why Does AWS Offer AZs? <2ms Network Cooling Power Network Cooling Power

35 How to migrate to cloud?

36 Cloud for Development & Test Environments Build New Apps in the Cloud Oracle Enterprise Applications Reduced test environment costs Financial Record Archiving Use Cloud to Make On-Premises Apps Better Integration with On-Premises Apps Oracle Databases Automated backup to S3 with Oracle RMAN AWS serves web application Integration to physical DC for backend data Migrate Existing Apps to the Cloud Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks All In 100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth

37 Thank You