Awad Mousa Marketing Manager - AV

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1 Awad Mousa Marketing Manager - AV

2 Contents t Overview Terminology Stop XDCAM, Professional Disc, Proxy, Metadata, t MXF, The Workflow NLE support Product Line-up The Future Who is using XDCAM?

3 What is XDCAM?

4 What is Professional Disc? New recording Medium similar to size and shape to CDs and DVDs Designed by Sony, based on Blue-Violet Laser technology. Can only be used with XDCAM equipment Format independent

5 Professional Disc Features Non-linear Medium High-Capacity and High Transfer Rate Disc Non-Contact Recording and Playback Format Independence Highly Resistant Against Heat and Shock Thin and Lightweight

6 Professional Disc Partners Sony Maxell TDK Fuji

7 What is Proxy? Low Resolution Copy of Recorded Clip. Video =1.5Mbps, Audio = 64kbps/ch Good for Fast File Transfer : Up to 50x Real time speed Quick Ingest and browsing Small capacity occupation of the HDD Good for Laptop PC or Field operation (Off-line Edit) Remote Browsing via Internet Browse purpose for Archive Good enough for emergency transmission.

8 What is Metadata? t Data about the recorded data Type of Metadata RealTime (RT) Metadata (Frame information): Timecode, UMID, GPS position, etc. Non-RealTime (NRT) Metadata (Clip Information): LTC Change Table, UMID Change Table, Essence Mark Table, Creation Date, Text Description, etc Disc Metadata: Disc Title, Disc ID, Date Initialized, etc Proxy AV Data: MPEG-4 Video and Audio Data, etc * Shot Mark is like a bookmark for video file.

9 What is? The Gateway to IT-Based Platform Material exchange Format The basic objective of the MXF file format is the exchange of program material in IT-based environments An interchange file format A flexible wrapper for Video, Audio and Meta-data. t A compression, network & operating system independent file format A rich metadata aware file format A stream-able file format with AAF & SDTI compatibility

10 The Inter-Island Format

11 Types of? OP-1A (Most Vendors including XDCAM) OP-Atom

12 What do broadcasters want from a Medium? 1. CAPACITY: Recording time 2. RELIABILITY: Scratches, weather, shocks 3. LOW COST: Tape 4. PORTABILITY: Size, weight, label, 5. Works across the ENTIRE production chain Professional Disc maintains the benefits of tape with its high capacity, small size, low unit cost and ruggedness

13 Capacity Recording Time 23.3GB 50GB 50 Mbps 43 min 95 min 35 Mbps 60 min 145 min 25 Mbps DVCAM & MPEG HD 90 min 190 min 18 Mbps 120 min 250 min

14 Proven Reliability Non-contact Technology No drop out (as tape) Humidity 10% - 90% Operational Temperature -5 to 40C Storage Temperature -20 to 60C Magnetic Tolerance (Optical Recording) X-Ray (no influence) Archiving i Life (up to 50 years) High resistance to dust and scratches Dual file system Shocks & Vibrations Shockproof Memory Outer Lid with Rubber Sealing Inner Lid Rubber Damper

15 Media Costs Buffering Technology Requires an Archive media 1,000, ,000 Solid State 10,000 Cost per Gb $/ 1,000 Hard-Drive 100 Optical Disc 10 1 Number of Hrs Archive-able Format

16 Tape vs. Professional Disc

17 IT vs. AV

18 Professional Disc Contents root High-Resolution Audio & Video Simple Storyboard Edit / EDL Proxy Audio & Video Generic data files 500 Mb Guaranteed Reserved Space INDEX.XML DISCMETA.XML Clip C0001.MXF C0001M01.XML C0002.MXF C0002M01.XML C0003.MXF C0003M01.XML Edit Sub E0001E01.SMI E0001M01.XML E0002E01.SMI E0002M01.XML C0001S01.MXF C0002S01.MXF C0003S01.MXF General

19 Professional Disc : Terminology root MXF File Extension Material Exchange Format Used for High-resolution and Proxy audio & video files XML File Extension Extensible Markup Language g Used for Metadata files INDEX.XML DISCMETA.XML Clip C0001.MXF C0001M01.XML C0002.MXF C0002M01.XML C0003.MXF C0003M01.XML Edit Sub E0001E01.SMI E0001M01.XML E0002E01.SMI E0002M01.XML C0001S01.MXF C0002S01.MXF C0003S01.MXF General

20 XDCAM in the production environment

21 XDCAM in the production environment

22 What is XDCAM all about? Video Audio Timecode Synchronous Linear Workflow o Innovation o Interoperability Proxy Creation Audio & Video Metadata Handling Files IT Connectivity Metadata Format Independent Non-Linear It s not just about the media!!!

23 Recording Data High-Resolution Audio & Video REC Proxy Audio & Video REC Metadata Not possible to record High-resolution files without t proxy files; or vice versa both are recorded by design!!!

24 XDCAM Compression Formats SD only SD & HD

25 Recording Resolution

26 Video Connectivity it Analogue composite video. Single BNC coaxial cable connection. Acceptable quality. Analogue compressed. Not good for post-production. SDI. Single BNC coaxial cable connection. Uncompressed component digital video connections. Up to 8 channels of embedded digital audio. Superb quality.

27 Audio Connectivity it Analogue audio. Phono or XLR connections. Good quality. Good for post-production. Digital audio. BNC connections. Serial data. Up to 24 bit samples. 32, 44.1, or 48kHz sample rate (internally 48kHz). SDI. Embedded digital audio with the video. 48kHz sample rate. 4 channels, 24 bits. 8 channels 16 bits. Superb quality.

28 IT Connectivity No USB-2 connectivity Using Traditional DV editing software i.link AVC (Audio, Video & Control) Real-time transfer XDCAM appears as a DVCAM Camera AVC Using File Base editing software i.link FAM (File Access Mode) Network FAM Ethernet (Optional for XDCAM SD camcorders not available for XDCAM HD camcorders) Faster than real-time transfer XDCAM appears as a DVD Drive Using Traditional HDV editing software i.link TS (Transport stream)* Real-time transfer XDCAM appears as an HDV Camera * XDCAM HD Decks only. TS

29 Connectivity

30 Connectivity

31 Old Fashion News Production Workflow News Gathering Linear Editing Playout News Acquisition: On tape w/ Camcorder Editing: Linear tape to tape editing Playout: Tape playback

32 Current News Production Workflow Tape Transfer On Air News Gathering Digitize Hi-Res Editing Playout News Acquisition: On tape w/ Camcorder Digitize: Transfer tape to Video Server Editing: Non-linear digital editing Playout: Video Server playback

33 Current News Production Workflow Tape Transfer On Air News Gathering Digitize Hi-Res Editing Playout Tape to Disk transfer is the bottle neck Broadcasters seek more efficient production o workflows o

34 Improved News Production Workflow File Transfer On Air News Gathering Hi or Lo Res Proxy or Hi-Res Editing Playout News Acquisition: On XDCAM File Transfer : Ready to edit

35 Problems with present workflows Mixture of technologies slows workflow. Reasons :- Mix of linear & non-linear, synchronous & asynchronous. Acquisition tapes (rushes) are converted to files (digitized). i i d) Material transferred on tape and via IP. Final programs sometimes converted back to linear tape. : Workflow 35

36 Problems with present workflows Organization of material is often difficult. Clips and segments difficult to find on tape. Time wasted searching for material. A lot of important material may go unnoticed. Reasons :- Inconsistent use of metadata. Use of metadata not properly understood. Islands of non-standard metadata. Metadata transfer not always easy. : Workflow 36

37 The XDCAM workflow features All XDCAM material is stored as files. All XDCAM clips are recorded in the camcorder as files on disk. Lo-res AV proxy is also recorded to disk automatically. Metadata a added at source. All XDCAM clips have metadata added automatically in camcorder. Metadata includes dates, times, labels, markers, thumbnails, etc.. : Workflow 37

38 The XDCAM workflow features Metadata is consistent throughout production workflow. Same S metadata t recorded d in camcorder is used in editing. Metadata is retained for all final edits as well. Scene selection data can reside on disk with material. This data can be made to play only selected clips in the order they were selected. : Workflow 38

39 Advantages of XDCAM workflow Low media running costs. Using Professional disk keeps media costs similar to tape. Media can be lent, borrowed and stored with impunity. A shoot can use extra disks without impacting costs. Fast operation. Archive can hold everything as a series of files. Hi-res and Lo-res files, EDL s, final program files and metadata. Searching through the archive can be done via metadata. : Workflow 39

40 Cost of ownership Low cost media. Disks can be re-recorded at least 1,000 times. Disk/data shelf life at least 50 years. 7 years warranty offered on all XDCAM products. Worry free warranty on critical mechanical parts. Cover free replacement of the optical drive. Including the laser, seek motor and disk drive motor. End-of-life and manufacturing defects.

41 XDCAM Tools : PDZ-1 Logging g Tool PROXY Playback of Proxy Add Metadata Create Storyboard edit-lists / EDL View High-resolution audio & video Version 2.0

42

43 XDCAM Tools : PDZ-VX10 Viewer PROXY DVCAM MPEG-IMX 30/40/50 Mbps MPEG-HD 18/25/35 Mbps Playback of Proxy Playback of High Resolution View Metadata No logging or Editing functionality Version 1.0

44 XDCAM Transfer Tool for Mac users New Features Clip Rename and Deletion Quick Thumbnail Load Metadata Editing Connect Multiple XDCAM Devices via FAM Import with Disc Name + Clip Name Improve Performance of Partial HD Clip Import ClipList Preview and Import Partial HR Clip

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