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1 1
2 PARTICIPATING COMPANIES
3 THE SUMMIT 2011 The newly-launched CFO Summit Southern Europe has come off to an excellent start. Close to 140 top finance executives from places as far apart as Turkey and Portugal came together at the Palazzo Mezzanotte in Milan on 8 February to discuss the challenges ahead. Perfect organisation, commented one CFO from an Italian manufacturing group. Keynote speakers included Luigi Ferraris, CFO of Italy s largest utility Enel, and Roberto Chollet Ibarra, CFO of Spanish hotel chain NH Hotels. While Mr Ferraris outlined Enel s deleveraging programme, the biggest of its kind in Europe, Mr Chollet explained how he was preparing the group for the uncertainty created by the sovereign debt crisis. Other highlevel panels touched on the general role of the CFO, cash flow generation and various other key CFO topics. The event was kicked off at a gala dinner the night before the actual conference. The NHow, a new design hotel format launched by NH Hotels in Milan and Berlin, provided the perfect setting for excellent food and intimate talks. Massimo Campioli, director of finance, administration and compliance of Italy s number 1 football club AC Milan gave a passionate speech on the parallels between finance and football. Please visit the website at for more information on this extraordinary event. Registered participants: 177 Attending participants: 134 No-show rate: 24,3% Breakdown of participants: List of participants: 75,4% Corporate finance executives 24,6% Representatives of the corporate finance industry (Lead Sponsor, Cooperative Partners, etc.) see appendix 3
4 PARTICIPANTS ASSESSMENT (Extract) Contents Networking 9% 33% Excellent 8% 32% Excellent 58% Good Average 60% Good Average Organisation Overall Impression 36% 0% 64% Excellent Good 63% 8% 29% Excellent Good Average 92% of the interviewees consider joining 1st CFO Summit Southern Europe was rewarding for them 90% of the interviewees would join CFO Summit Southern Europe again 4
5 MARKETING ACTIVITIES PRINT FINANCE Europe Ads and Flyer Circulation: Issue; 1 st issue 2010 (February), 1/1 ad, page 13 Issue: 2 nd issue 2010 (May), 1/1 ad, inside back cover Issue: 3 rd issue 2010 (September), 1/1 ad, page 7 and Flyer Issue: 4 th issue 2010 (November), 2/1 ad, pages 34/35 FINANCE Emerging Europe Ads Circulation: Issue: 4 th issue (November), 2/1 ad, pages 26/27 FINANCE (German Edition) Ads Circulation: Issue: October 2010, 1/1, page 81 Issue: November 2010, 1/1, page 43 Issue: December 2010, 1/1 ad, page 79 5
6 MARKETING ACTIVITIES PRINT Cooperative Partners Ads November / December 2010 Save-the-Date- & Reminder-Mailings September 2010, January 2011 Circulation: Distribution to all potential target-group participants of the summit Programme brochure November 2010, length: 16 pages, Circulation: Extensive integration of sponsors Distribution to all potential target-group participants of the summit Event agenda February 2011, length: 24 pages, prominent presentation of participating companies Distribution to all target-group participants at the summit 6
7 MARKETING ACTIVITIES ONLINE CFO Summit website Summer 2010 onwards Logo presence with link to the sponsors corporate websites Cooperative Partner websites
8 IMPRESSIONS
9 IMPRESSIONS KEY 1) Congress Venue: Palazzo Mezzanotte, Milan 2) Luigi Ferraris, CFO, Enel SpA and Chairman, Enel Green Power, Italy 3) Left to right: Bastian Frien, Editor in Chief, FINANCE Europe, Germany Donato Iacovone, Sub-Area Managing Partner for the Mediterranean, Ernst & Young, Italy Armand Angeli, President, IAFEI Europe, France Dieter John, CFO, Eurocopter Group, France Jan-Erik Dehio, CFO, Siemens Italy Paola Bosso, CFO, Luigi Lavazza SpA, Italy 4) Massimo Campioli, Director of finance, administration and compliance, AC 5) Roberto Chollet Ibbara, CFO, NH Hoteles, S.A., Spain 9
10 FINANCE Europe says thank you! Thank you for your trust and the outstanding collaboration over the last year! We will approach you concerning the future plans within a short time. 10
11 APPENDIX: LIST OF PARTICIPANTS This list of participants has been provided exclusively for personal use only of the participants of the CFO Summit Southern Europe. Any further use is excluded by German law ( 28 Bundesdatenschutzgesetz). If you have any questions regarding contents and copyright, please contact the organiser: FINANCIAL GATES GmbH, Business Unit Events and Cooperations, Bismarckstr. 24, Friedberg,Tel.: , Fax: , 11
12 Company Name Position Country A FINANCE Europe Aiginger, Katharina Project Manager Events Friedberg, Germany EPTA SpA Albertario, Massimo CFO DFCG Association Nationale des Directeurs Financiers et de Contrôle de Gestion Angeli, Armand President International Group Paris, France FINANCE Europe Arons, Steven Managing Editor Frankfurt/Main, Germany B Eurotranciatura SpA Bacchin, Fabrizio CEO Baranzate, Italy Loro Piana Baldanza, Paolo CFO Quarona, Italy Grupo Logista Portugal Ballayer, Pascal CFO Palhava, Portugal Edison SpA Balsamo, Franco Finance Director Waste Italia SpA Baraldi, Riccardo CFO MOBY SpA Bariletti, Marco CFO SCA Hygiene Products AE Barla Wagner, Ioanna CFO of SCA Greece Nea Ionia, Greece Retelit SpA Barzago, Ivano CFO J.P. Morgan Asset Management Basilico, Marco Vice President FINANCIAL GATES GmbH Behrens, Iris Head of Events and Cooperations Friedberg, Germany Ereğli Demir ve Çelik Fabrikaları T.A.Ş. Beydüz, Bülent CFO Istanbul, Turkey Ernst & Young Bodoni, Paolo Lobetti Executive Director Red Lion Communications Srl Bonini, Piergiorgio CFO Siemens Hearing Instruments Srl Bonometti, Dario CFO Luigi Lavazza SpA Bosso, Paola CFO Turin, Italy Media MD Buller, Mark Managing Partner London, United Kingdom C A.C. Milan Campioli, Massimo Director Finance, Administration and Compliance Noemalife SpA Campo, Simona CFO Bologna, Italy Bosch Rexroth SpA Caratti, Ugo Vice President Finance & Administration Cernusco Sul Naviglio, Italy Api SpA Cardello, Stefano CFO Rome, Italy Lamberti Spa Cardinali, Andrea CFO Gallarate, Italy Cooperativa Ceramica d'imola Cederle, Andrea CFO Imola, Italy Indutech SpA Ceriottio, Fabrizio V. Financial Manager Hydac SpA Chiappa, Paolo COO Agrate Brianza, Italy NH Hoteles SA Chollet, Roberto CFO Madrid, Spain Selcom Elettronica SpA Cianciulli, Andrea CFO Castel Maggiore, Italy Landi Renzo Spa Cilloni, Paolo CFO Cavriago, Italy Nissan West Europe SAS Clementi, Maurizio CFO Regional Businees Unit West (FRA/Hol/Bel/Lux) Trappes, France Teobrass Srl Coglitore, Fabio CFO Rome, Italy Eaton Industries Collins, William Vice President Finance and Treasury for Europe, Middle East and Africa (EMEA) Morges, Switzerland BASF Poliuretani Italia SpA Conenna, Fulvio Finance & Administration Manager Villanova d'asti, Italy SIBA SpA Costa, Angelo CFO UniCredit Costa, Alberto Resp. Business Management DFCG Association Nationale des Directeurs Financiers et de Contrôle de Gestion Couvois, Georges Echanges Comitee Member Paris, France Recordati SpA Crivello, Elisa Group Treasury Manager D Multicedi Srl D Elia, Gianpiero Finance Manager Pastorano, Italy Barilla G. e R. F.lli SpA De Berardinis, Cristina Group Treasury & Fiscal Director Parma, Italy NH Hoteles SA de Entrambasaguas, Joaquín Corporate Finance Director Madrid, Spain Starhotels SpA Decandia, Giovanni Battista CFO Florence, Italy Siemens Italy Dehio, Jan Erik CFO Zambon Group SpA Dejana, Alberto CFO Tally Weijl della Piana, Marco Director Administration, Finance, Controlling Ernst & Young delli Paoli, Massimo Partner Rome, Italy
13 Company Name Position Country F Impregilo SpA Faina, Stefano Director Administration, Information Systems Mylan SpA Falasco Volpin, Cinzia CFO Alpiq Energia Italia SpA Fasoli, Angelo Head of Financial Services Agco SA Fayziev, Ravshan Director Finance Massey Ferguson Beauvais, France Nycomed Pharma SA Fernandez, Pedro Luis Finance Director Madrid, Spain Laboratories Indas Fernandez, Jesus M. CPA, CFO Pozuelo, Spain Enel SpA Ferraris, Luigi CFO Rome, Italy YOOX Group Fietta, Paolo CFO Zola Predosa, Italy Coswell SpA Francois, Alberto CFO Funo di Argelato, Italy FINANCE Europe Frien, Bastian Editor in Chief Frankfurt/Main, Germany Bellin GmbH Finanzdienste Frontzek, Wolfgang Senior Consultant Sales Ettenheim, Germany G ANDAF Associazione Nazionale Direttori Amministrativi e Finanziari Gabbrielli, Mario President of the ANDAF Committee for Corporate Finance RBS Garcia Palencia, Javier CFO Spain & Portugal Madrid, Spain UniCredit Gemelli, Stefano Head of Cash Management Sales International Customers Ernst & Young Giambanco, Claudia Leader of Human Capital, COO of MED Tax & Law Ernst & Young Girardi, Maurizio Partner ANDAF Associazione Nazionale Direttori Amministrativi e Finanziari Guelmani, Romano Assistant to the President NH Hoteles SA Gutiérrez de Escofet, Ida Corporate Affairs Director Madrid, Spain H FINANCE Europe Häberle, Armin Editor Frankfurt/Main, Germany FINANCIAL GATES GmbH Hülsbömer, André Managing Director Friedberg, Germany I Ernst & Young Iacovone, Donato Sub Area Managing Partner for the Mediterranean Mdit I Viaggi del Turchese Srl Inzani, Gian Luigi Finance Director Fidenza, Italy J Airwell Italia Srl Janowski, Pawel Director Administration, Finance Barlassina, Italy Eurocopter Group John, Dieter CFO Marignane Cedex, France K Carlson Wagonlit Travel Karako, Marc Executive Vice President and CFO Paris, France FINANCIAL GATES GmbH Kieslich, Stefanie Deputy Head of Events and Cooperations Friedberg, Germany Bellin GmbH Finanzdienste Knierim, Benjamin Treasury Consultant Sales Ettenheim, Germany L Linde Gas Italia Srl Leva, Andrea CFO Arluno, Italy Bellin GmbH Finanzdienste Little, Carina Sales & Marketing Ettenheim, Germany Industrie De Nora SpA Lodrini, Matteo CFO Mangiarotti SpA Lovisotto, Cristiano Administration & Finance Manager Sedegliano, Italy Salvagnini Lualdi, Stefano CFO Sarego, Italy S.C.A. SpA Lupani, Bruno Director Administration, Finance, Controlling Lunata, Italy M ANDAF Associazione Nazionale Direttori Amministrativi e Finanziari Malusà, Michele General Secretary TARROS SpA Manzone, Eugenio CFO La Spezia, Italy Elica SpA Maragliano, Vincenzo CFO Fabriano, Italy Multicedi Srl Maresca, Salvatore Finance Manager Pastorano, Italy Osram SpA Maresta, Paolo Finance & Administration Director Trelleborg Wheel Systems SpA Marino, Salvatore Business Unit Controller, Finance Director Tivoli, Italy Infineon Technologies Italia Srl Matera, Alessandro CFO Parsitalia Real Estate Srl Miano, Mario Managing Director Rome, Italy RSA SUN Insurance Office Ltd Milanesi, Andrea Administration and Finance Director Genoa, Italy Candy Hoover Group Moretti, Mauro CFO Brugherio, Italy
14 Company Name Position Country N NH Hoteles Italia Nardotto, Guido Administration and Finance Director O SISAL Holding Finanziaria SpA Orsi, Corrado CFO Solaria Energia y Medio Ambiente SA Ortega Redondo, Borja CFO Madrid, Spain Logoplaste Ortigão Ramos, José CFO Cascais, Portugal Sumitomo Corporation Europe Ltd. Ozamoto, Masahiro General Manager London, United Kingdom P CLN SpA Pampuro, Giulio CFO Caselette, Italy Poltrona Frau SpA Parachini, Cesare CFO Meda, Italy B. Braun Milano SpA Pelosini, Oliviero CFO J.P. Morgan Asset Management Peukert, Julia Associate Frankfurt/Main, Germany Ferrovie dello Stato SpA Pierini, Stefano Head of Finance Rome, Italy ADAC Ufficio Assistenza e Informazioni Pistone, Domenico Director Monza, Italy NOKIA Siemens Networks Italia SpA Poletti, Aldo Country Controller Cassina de Pecchi, Italy Flint Group Italia SpA Pretto, Oscar Finance Director Italy and Turkey Cinisello Balsamo, Italy AHK Deutsch Italienische Handelskammer Pudzich, Norbert CEO R Novaol Srl Raffa, Antonio Financial Controller Demont Srl Ratti, Sergio CFO Millesimo, Italy ABB Italia SpA Rubino, Domenico CFO Sesto San Giovanni, Italy S RIRI SA Sabadin, Luca CFO Mendrisio, Switzerland Santacroce, Alessandro Bad Homburg, Germany UniCredit Santini, Fernando Cash Management Rome, Italy FINANCE Europe Schlumpberger, Christian Editor Frankfurt/Main, Germany Brenntag SpA Schneider, Lars CFO Brenntag Italy AHK Deutsch Italienische Handelskammer Scholz, Lara Leiterin Abteilung International Valet Parking & More GmbH Schreiner, Christin Berlin, Germany UniCredit Scopelliti, Federica Cash Management Sales International Customers Draeger Medical Italia SpA Scotti, Paolo Director Finance, Controlling Corsico, Italy Fratelli Averna SpA Scrofani, Michele Tresaury Caltanissetta, Italy J.P. Morgan Asset Management Servadei, Cinzia Vice President Avnet Technology Solutions Srl Silvestri, Federica CFO, President ACMI Simos, Nikitas Business Economist Athens, Greece Delhaize Group Smith, Bradley CFO, Southeastern Europe Athens, Greece Valdadige Costruzioni SpA Sperandio, Massimo Finance Director Verona, Italy BP Italia SpA Susino, Francesco Financial Manager T CWS boco Italia SpA Tesch, Michael Finance Director Lacchiarella, Italy Hewlett Packard Testa, Paolo Emilio HR Director Cernusco Sul Naviglio, Italy ENEL SpA Torchia, Luca Head of Investor Relation V Fri el Green Power SpA Vaja, Georg CFO Bolzano, Italy UniCredit Valli, Marco Chief Eurozone Economist Bobst Group Italia SpA Verhoeven, Frank CFO Piacenza, Italy Ernst & Young Villalba, Sergio Garrido Partner Advisory Services Madrid, Spain W Multirama SA Wagner, Stephane CFO Agios Stefanos, Greece Z CEFLA Zaccherini, Luca CFO Imola, Italy Bosch Zecchino, Roberto HR Director N&W Global Vending SpA Zocchi, Andrea CFO Valbrembo, Italy
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