! 2015!GUIDELINES!!! SALES!PARTNERSHIP!PROGRAM!!GUIDELINES!!
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1 2015GUIDELINES SALESPARTNERSHIPPROGRAM GUIDELINES Summary TourismPrinceGeorgeseekstobuildstrongpartnershipswithlocalmeetingandconvention(M&C) stakeholdersbyhelpingthemtoachievetheirsalesgoalsthroughenhancingancomplimentingtheir existingsalesstrategies.thegoalsofthesalespartnershipprogramaretoincreasetheprofileofprince Georgeasabusinesstourismdestination,raiseawarenessofthebusinesstourismservicesavailablein PrinceGeorgeandtoincreasethemarketingcapacityofourindustrypartners.Ourstrategyistogrow tourismrevenuesbyinvestinginstrategicm&cmarketingthatdrivesreturnoninvestment,andaligns withtourismprincegeorge sbusinessstrategy. SalespartnershipprojectsneedtocomplywiththeprogramguidelinestobeconsideredbyTourism PrinceGeorge.The2015programwilltakeplacefromApriltoNovember2015. Buy<inOpportunities In2014welaunchedourpilotSalesPartnershipprogram.Basedonitsdemand,wedecidedtotake amorestrategicapproachin2015.wehavechosentwobuyqinopportunitiesthatwebelievewill benefitthem&cindustryandtheindividualstakeholderswhochoosetoparticipate. 1) CSAEShowcase,October29 th,2015incalgaryab 2015boastsauniqueopportunity;theCSAE (CanadianSocietyofAssociationExecutives)nationalconferenceiscomingtoWesternCanada. AlthoughtherewillbeassociationandorganizationrepresentativesfromacrossCanada,manyof theprovincialbodiesonlyattendwhenitisclosertohome.thereforetherewillbealarger delegateturnoutfromwesterncanada,whichisourprimarygeographictargetmarketfor growingbusinessandincreasingournumberofnonqresidentdelegatedays.theconferencehas atradeshowcomponent,whichwillallowtpgandtheinterestedstakeholderstofirstlysellprince Georgeasadestinationandtheirspecificvenuesecond.Thiswillcreatesalesleadsandfoster contactsthatwewillencouragetohostinpginthecomingyears.theprogramwilloffer interestedstakeholderstheopportunitytoattendtheshowcaseunderthetpgumbrellaata discountedrate.thebuyinforthisprogramwilldependontheamountofpartnerswhowishto participatebutitwillbetoamaximumcostof$800. 2) M&CVideo UNBCutilizedthefundsfromthe2014pilotprojecttocreateanamazingvideothat showcasestheirconferenceandeventsservices.thequalityoftheproductanditsabilitytobea sellingtoolissuperb.forthatreasonwehavecreatedavideobuyqinopportunity.for$1,400up to4partnerscanparticipateandhaveatailormadem&cvideocreatedforafractionofthe normalcost.tpgwillthenuseallthefootagecapturedtocreateanoverarchingpgm&cvideoas anawarenessandmarketingpiece. DependingonstakeholderbuyQintothesetwoopportunitiestheremaybeadditionalfunding availableformorestakeholderspecificfunding,similarinframeworktothepilotprogram.thiswill bedeterminedinquarter3.
2 SALESPARTNERSHIPPROGRAM GUIDELINES 2015GUIDELINES Funding TourismPrinceGeorge(TPG)willpayalltheassociatedfeesandparticipantswillpayTPGtheirbuyQin amount(s)bythedatesspecified.thebuyqinfeesarestructuredinawaythattpgiscontributinga minimumof50%.completedevaluationformsarestillrequired.failuretosupplycompletedevaluation formsmayhindertheirselectionduringfutureprogramapplications. Requirements Inexchangeforprovidingsupportthroughthisprogram,TourismPrinceGeorgerequiresthefollowing fromeachapprovedapplicant: TourismPrinceGeorgeexpectseachpropertytobringcopiesoftheVisitorGuide,Business TourismGuideorSportTourismGuidetoeachsalesmeeting/eventaswellasdisplaytheguidesin theirproperties. TourismPrinceGeorgebrandingonassociatedpromotionalmaterial.Proofsmustbesubmittedin advance. TourismPrinceGeorgerequiresadetailedfollowQupreport(evaluationform)regardingthe businessconducted,valueoftheprogram,andlessonslearned. SelectionProcess Asthebudgetisrestricted,TourismPrinceGeorgewillreviewandevaluateallsubmittedapplication forms.eachapplicationwillbejudgedbasedonthemeritsoftheproposedplanasitrelatestoincreasing meeting&conventionvisitationtoprincegeorge.prioritywillbegiventopropertiesthatareabletoshow alongqtermsalesstrategyand/orlongqtermgoalsforgrowth.alldecisionsrenderedbytourismprince Georgearefinal. HowtoApply ApplicantsthatareinterestedinpartneringwithTourismPrinceGeorgeareaskedtocompletethe SalesPartnershipProgramApplicationinordertobeconsideredforsupportbyMay15 th,2015. Whenisfundingavailable? ThedeadlineforthetwobuyQinopportunities,theCSAEShowcaseandtheM&CVideo,isMay15 th,2015. Allinterestedpartiesareencouragedtoapplybeforethisdeadline.Shouldtherestillbefundsremaininga secondroundofapplicationswillbeacceptedforindustryleadinitiatives. Questions IfyouhaveanyquestionsregardingtheTourismPrinceGeorgeSalesPartnershipProgram guidelinesand/orapplication,pleasecontactjentkachuk,meeting&conventionsalesmanager,at
3 SALESPARTNERSHIPPROGRAM GUIDELINES 2015GUIDELINES Buy<InOpportunity#1<CSAEShowcase Whatyourbuy<incovers SharedboothspaceattheCSAEShowcase,October29 th,2015from10amq2pmincalgaryab. Boothdécor(includesTPGbrandedbooth,backandsidepipeanddrape,carpet),signage, giveaways,collateral,electricity,lightingandinsurance. OnenonQtransferableexhibitorbadge. Boothspacewillbedeterminedbasedoninterest.However,weareanticipatingthepurchaseofa 10 x20,10 x30 orshouldinterestbereallyhigha10 x40 booth. Theregularratefora10 x10 booth,aftermay1,2015,foracsaememberis$1,645andanonq memberrateis$2,345.thebuyinforthisprogramwilldependontheamountofpartnerswho wishtoparticipatebutitwillbetoamaximumcostof$800plustax. Expectations ProfessionallyrepresentPrinceGeorgeattheShowcase TosellPrinceGeorgeasadestinationfirstandyourspecificvenuesecond Wewillworkcollaborativelyandsharesalesleadsandcontacts.Allparticipantswillreceivea sharedsalesleadsandcontactsdocumentpostevent. Expensesnotcovered TransportationtoandfromCalgaryaswellasgroundtransportationinCalgary Accommodation Mealsandincidentals CSAEConferencefeesshouldyouwishtoattendtheconference Estimatedcostbreakdownforexpensesnotcovered Flying Driving TransportationfromPGtoCalgary $300(flyinOctober28am fly outoctober29pm) GroundtransportationinCalgary $70 N/A Accommodation(October28) $200 $400 Mealsandincidentals($70perdiem/day) $140 $210 TOTAL $710 $810 Deadlines ApplicationDeadline:May15,2015 TPGDecisionandCostBreakdownDetermined:May29,2015 PaymentDue:June30,2015 $200(drivethereonOctober28 drivebackoctober30;gasmay belessexpensivedependingon thevehicle)
4 SALESPARTNERSHIPPROGRAM GUIDELINES 2015GUIDELINES Buy<InOpportunity#2<M&CVideo Whatyourbuy<incovers Thecreationofatailormade,quality2Q3minutevideopromotingyourmeetingandconvention productfilmedandproducedby6ixsigmaproductions. AllstakeholderswhoparticipatewillbeincludedinacompilationPrinceGeorgevideothatwillbe usedasanawarenessandmarketingpiece. Maximum40hours;approximately10hoursofvideoshootingand30hoursofediting.Shouldyou requireadditionalhourstheycanbepurchasedthroughtpgatourdiscountedrateof$70/hour plustax. Theregularrateis$100/hourandthis40Qhourprojectwouldnormallycost$4,000plustax. Thebuyinforthisprogramis$1,400plustax. Expectations ProfessionallyrepresentPrinceGeorge. Forconsistency,TPGwillbeinvolvedininitialmeetingandscripting. Stakeholdertocoordinateallshootingandstoryboardwith6ixsigma. Deadlines ApplicationDeadline:May15,2015 TPGDecision:May29,2015 PaymentDue:June30,2015 SecondRoundofApplications IndustryLeadInitiatives Shouldtherestillbefundsremaining,asecondroundofapplicationswillbeacceptedforindustrylead initiatives.thiswillbedeterminedinthethirdquarter.thisisadollarfordollarmatchprogramuptoa totaltpgcontributionof$2,000. EligibleProjectExpenses Meetingandconventionmarketingexpenses(online,print,radio,television,directmail, collateral,etc.)targetedtoconsumersfromaminimumdistanceof40kilometers. Tradeshowandtravelexpensesincludingmealsandtransportationwhenattendingconsumer andtraveltradeshows.
5 2015GUIDELINES SALESPARTNERSHIPPROGRAM GUIDELINES Expenses(Detailed) Billboards Eligibleexpenses:design,productionandbillboardrentalifpartofanintegrated,multiQfacetedmarketing campaign.leveragewillbedeterminedonacasebycasebasis. Ineligibleexpenses:BillboardsasastandQalonemarketingactivity. Brochuredistribution Eligibleexpenses:Regularpostageandcoststoemployabrochuredistributioncompany.Regularpostage mayincludethepurchaseofstampsorpostagepurchasedthroughcanadapost. Ineligibleexpenses:Mileageand/orlabourpaidtoanindividualforbrochuredistribution. ConsumerShows/TravelTradeEvents/MediaMarketplaces Eligibleexpenses:Boothregistrationfees,basicboothaccessories(power,table,chairs,carpet),additional exhibitorpassesifrequired,promotionalitemsandaccommodation. Thecostofpromotionalitemswillbeconsideredwhentheitemsenhanceacampaignortheme, supporttheprojectobjectivesandperformancemeasurements. Accommodationforonepersonpershow.MaximumTourismPrinceGeorgeinvestmentisupto $150pernightplusfeesandtaxes. Travelexpensesincludingairfare,groundtransportation(includingcarrental,gasforpersonal vehicle,bus,taxi,etc.)andmeals. Ineligibleexpenses:Travelincidentalsincludingbutnotlimitedtointernetfees,drycleaning,phone charges,hotelservicesaswellaseventapparel. Onlinemarketing Eligibleexpenses:deliveryofpromotionalmarketingmessagesusing marketing,searchengine marketing,socialmediamarketing,displayadvertising(includingwebbanneradvertising),andmobile advertising. Ineligibleexpenses:websitehostingfeesanddomainnamepurchase. Printadvertising,includingtourismguides Eligibleexpenses:Advertisementsthatpresentameetingandconventiontourismmessageshowcasing thepartnerandacalltoactionsuchasaphonenumberorawebsitelandingpage. Ineligibleexpense:Advertisementsthatcombinemultiplebusinessadswithseparatecallstoaction. RadioandTelevision Eligibleexpenses:Advertisementsthatpresentameetingandconventiontourismmessageshowcasing thepartnerandusingacalltoactionsuchasaphonenumberorawebsitelandingpage. Ineligibleexpense:Advertisementsthatcombinemultiplebusinessadswithseparatecallstoaction.
6 SALESPARTNERSHIPPROGRAM GUIDELINES 2015GUIDELINES IneligibleProjectExpenses: Retroactiveexpenses.Anyexpenseincurredpriortothedatetheapplicationissubmitted. InQkindcontributionsbypartnersunlessprovidedformediavisitsandthirdpartyTVproductions, traveltradeandmeetingplannerfamiliarizationtours. Capitalandoperatingcosts(phone,fax,officeequipment,suppliesandwages). Administrationfeesandstaffingcosts. Agencyfees. Hotelincidentalswhenattendingconsumerandtraveltradeshows. Logodevelopment. Businesscards. PleasecontactTourismPrinceGeorgetodiscussifyourprojectwouldbeconsideredforfunding,Jen
7 2015%APPLICATION%% % % % ROUND%1%%% BUY3IN%OPPORTUNITIES% % SALES%PARTNERSHIP%PROGRAM% %APPLICATION SUBMISSION DATE: MM DD YYYY 1. A) NAME OF COMPANY APPLYING FOR FUNDING (to receive payment from Tourism Prince George): Contact Name: Company: Address: City, Postal Code: Phone No.: Fax No.: B) PROJECT MANAGER (if different than above): Contact Name: Company: Phone No.: 2. BUY-IN OPPORTUNITY CSAE Showcase (Max. $800) M&C Video ($1,400) 3. PLEASE EXPLAIN HOW AND/OR WHY YOUR ORGANIZATION OR COMPANY WILL BENEFIT FROM THIS OPPORTUNITY. 4. WHAT ARE YOUR LONG-TERM SALES STRATEGIES AND/OR LONG-TERM GOALS FOR GROWTH? By submitting this application to Tourism Prince George we the undersigned, a) declare that we understand the program(s), the fee structures and want to participate. b) acknowledge that any approval of a Tourism Prince George investment into a marketing project is based upon our acceptance of the Sales Partnership Program Guidelines, c) acknowledge that Tourism Prince George reserves the right to amend or rescind its approved investment if the project is not completed, the evaluation report is not submitted or lacks sufficient detail or the program was materially different than represented in this application. d) agree to notify Tourism Prince George in writing for further approval if there are changes to the program or if additional expenses are incurred that were not included in this application. Project Manager: Signature: Please send completed forms to meetings@tourismpg.com or fax to (250) or send by mail to Attn: Jen Tkachuk, # First Ave, Prince George, B.C. V2L 2Y3. For more information please call Jen Tkachuk at (250)
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