Real Dental Marketing Campaigns & Their Results

Transcription

1 Real Dental Marketing Campaigns & Their Results

2 General 4.25 x6 Postcard Card #74041 Summer Savings to Smile About! Fluoride Treatments! To any school age child who completes a new patient check-up, cleaning & exam* at our office To qualify for Free Fluoride treatments, child must be under 18 years of age. All qualifying patients must have cleaning, exam and any required x-rays. Patients with insurance do qualify. Must present postcard. Offer good for each family member. Cannot be combined with any other offer or discount. No cash value. ABC Dentistry Expires in 30 days. Promo Code PC0508. Each NEW patient will receive a 25 Gas Card All qualifying patients must be a new patient who obtains a cleaning, exam, and any required x-rays. Oral health must qualify. Patients with insurance do qualify. Must present postcard. Offer good for each family member. Cannot be combined with any other offer or discount. No cash value. ABC Expires in 30 days. Promo Code PC0509. Schedule Your Appointment Today! Photo of Dentist Dr. John Doe, DDS ABC Dentistry (Conveniently located on SR 37 & Pleasant Street in Noblesville) Map The response has been amazing! We re getting at least 5-10 new patients a day off the card and it just keeps getting better! Provided 5k records (carrier route around office). Mailed 5000 three times

3 General 4.25 x6 Postcard Card #78717 ABC Dental All insurances accepted Payment plans Kids welcomed Braces, implants, crowns, dentures Now accepting Medicaid New Patient Special Free Consultation & X-Rays New Patient Special 150 Teeth Whitening (Normally 300) Kids Special Free Cleaning & Check-up (Children 12 and under) Call for an appointment! hablamos español He got about 200 responses from this campaign of 6000 cards Purchased 2000 records: consumers in a certain zip code Mailed 2,000 cards - 3X - every 4-6 weeks

4 General 4.25 x6 Postcard Card #79462 Dr. John Sample, DDS Most insurances accepted Extended business hours Payment plans with no interest Kids welcomed New Cash Patient Special Free Consultation & X-Rays New Patient Special 100 Teeth Whitening (Normally 325) Kids Special Free Cleaning, Check-up & X-Rays (Children 12 and under) Call for an appointment! We mailed out about 5800 cards - got about 20 patients, made an average of 450 per person, so that s almost 9,000 from spending only2200! Age 30+, Income 50k+, Zip Mailed 5872 cards one time in November (now mails every 2-3 months)

5 General 4.25 x6 Postcard Card #82161 ABC Dentistry Exam and Necessary X-Rays New Patients Only Expires in 30 days. Call to schedule your appointment We ve only been open 2 days since the cards hit. On the first day we made 4 appointments and today we made 9! I d say it s working out amazingly! Purchased 12,000 records - age 21+, income 50k+ Mailed 12,000 cards one time in May (now mailing 12,000 cards every 3-5 months)

6 Pediatric 4.25 x6 Postcard Card #49058 Orthodontics for All Ages consultation Flexible payment plans Saturday & evening appointments available ipod Shuffle when you start treatment please present this card for redemption Dr. Sample, DDS In the Lakes Business Park Presorted FIRST CLASS U.S. Postage PAID PostcardMania Picture of Dentist Call Today Dr. Sample Got 6 new patients from this campaign! Purchased 2k records: Female consumers with children present ages 7-18 Mailed 2k cards 3x every 2 weeks

7 Invisalign 4.25 x6 Postcard Card #53088 A Clear Alternative to Braces! Invisalign is a method of straightening teeth using a series of clear, almost invisible, removable Aligners. It s a clear alternative to wires and brackets. Come join us at our Open House to see if Invisalign is right for you. Have you ever wondered what your teeth would look like with straight teeth? With ClinCheck, a virtual 3-D software, we are able to show you how your teeth would look when the Invisalign treatment is complete. In Ash Flat 1171 Hwy Space is Limited to the First 20 RSVP s Call today to reserve your seat! (800) Gift for the first 10 people who schedule an appointment. ipod Giveaway to one person who accepts treatments that day. ABC Dentistry Presorted FIRST CLASS U.S. Postage PAID PostcardMania DAy SpecIAl OFFer: Free Invisalign Consultation & Invisalign work-up (200 value!) Free enrollment in Whitening for Life (99 value!) 700 Off Invisalign full mouth treatment if scheduled & accepted by Oct. 26 They did their first mailing for an Invisalign open house and got 8 new patients which totaled 22k! Purchased 6k records: age 18-55, Income 30k+ Mailed 6k, 1X

8 SUCCESSFUL DENTAL PROMO General 6 x8.5 Postcard Card #68654 The Dentist for Your Whole Family! ABC Dental Bring this coupon in for 100 off your next appointment! Same Day Service Guaranteed. Emergencies & Walk-ins Welcome Accept Most Insurances & SoonerCare New State-of-the-Art Equipment Photo of Dental Office Schedule your appointment today The response has been amazing! We re getting at least 5-10 new patients a day off the card and it just keeps getting better! Provided 5k records (carrier route around office). Mailed 5000 three times w w w. p o s t c a r d m a n i a. c o m Presorted STANDARD U.S. Postage PAID PostcardMania 33756

9 General 6 x8.5 Postcard Card #83398 Gentle, Caring Dentist You Can Trust... for the Whole Family! Your health and comfort are our passion! Using the highest quality, personalized dental care and advanced technology, we give you a beautiful, confident smile you can be proud of for years to come! Brand New Facility Beautiful Sunlit Treatment Rooms Early Morning, Lunchtime & Evening Appointments Invisalign Certified Nitrous Oxide Available Most PPO insurance plans accepted. Schedule your appointment today Offers End Soon! map ABC Dental 1000 MAIN STREET YOURTOWN, USA Real testimonial from happy customer. John Doe WHITENING With New Patient Exam, Cleaning and x-rays. 500 OFF INVISALIGN With this coupon. Offers valid 30 days after receipt of card I would estimate that we have over 150 patients in our office as a result of the cards, direct or indirect, they worked great! We tracked 75 new patients directly from the cards so far, generating 58,000 which averages to per patient. 1ST LIST: 5000 records from zip code 43082, Age 25-60, income 75k+ 2ND LIST: 3384 records from zip code (new records) and cards once a month in April and May (Grand Opening announcement) cards every 1-2 weeks (same list as May and June mailings) from July - November every week November - December (new list)

10 General 6 x8.5 Postcard Card #80395 My kids love their dentist exam & X-rays Includes comprehensive exam & all necessary x-rays Coupon not valid with insurance. May not be combined with any other offers. Professional TeeTh WhiTening for life! Upon completion of exam, x-rays and cleaning. Coupon may not be combined with any other offers. 150 OFF any restorative Procedure Fillings Crowns Root Canals Bridges Extractions Coupon not valid with insurance. May not be combined with any other offers. sonicare Xtreme E 3800 Power Toothbrush (for adults) OR Children s Electric Toothbrush Upon completion of exam, x-rays and cleaning. Coupon may not be combined with any other offers. Convenient no interest in-office payment plans available Emergency care Calm & relaxing office with a caring team Complimentary consults Preferred provider for most insurances Convenient insurance assistance Individual rooms for patient privacy Meet Dr. John Sample and His Family Gentle, Caring Dentist you can trust for the Whole Family! Paragraph of information about the dentist. His education, his family. Quote from dentist explaining that he cares about patients and really wants you to enjoy your visit. ~John Sample, D.D.S. ABC Family Dental Map Wow, if you are in need of a dentist, Dr. Sample is awesome! Testimonial from a very happy customer. - Happy Customer Name GRAND OPENING SPECIALS We Cordially invite you to Call Picture of dentist and family. I m so busy and going at about 100mph. The marketing campaign has been huge and we ve been busy since day 1, and we are very thankful. In the last 2.5 months, the cards have brought in 148 new patients! PC Mania has been great to work with! Resident/Occupant- contact name where available, surrounding zips + towns Mailed 13,000-2 times - 1 month apart

11 General 6 x8.5 Postcard Card #77277 Gentle, Caring Dentist You Can Trust for the Whole Family! Your health and comfort are our passion! Using the highest quality, personalized dental care and advanced technology, we give you a beautiful, confident smile you can be proud of for years to come! Calm and Relaxing Office with a Caring Team Nitrous Oxide Available Preventative, Restorative and Cosmetic Dentistry Veneers, Crowns, and Implant Restoration INVISAlIgN (Clear Braces) Certified Patients of All Ages Welcome ABC DENTISTRY WHITENING for new patients With New Patient Exam, Cleaning and x-rays 45 CHILDREN s CLEANING & ExAm Ages 12 and under ZERo% FINANCING AvAILAbLE Call for details Presorted STANDARD U.S. Postage PAID PostcardMania Most PPO insurance plans accepted. Schedule your appointment today Offers End Soon! map Received new patients from the first mailing! Purchased 6K records - age 30-75, income 80k+ Mailed 6,000 cards - 1X

12 General 6 x8.5 Postcard Card #72892 ABC Dental is Now Accepting New Patients! ABC Dental Yourtown, USA Presorted FIRST-CLASS U.S. Postage PAID PostcardMania Accept Most Insurances Evening & Saturday Hours Flexible Financing Available Walking distance to Clarendon Metro Adult Cleaning, Polishing, Fluoride, Exam and X-Ray 99! * (Regular Value 387) Excluding periodontal treatment. Child Cleaning, Polishing, Fluoride, Exam and X-Ray 79! * (Regular Value 266) Office Hours: Monday Friday 8am 7pm Saturday 8am 3pm map Complimentary Consultation! * Complimentary Teeth Whitening! * (Regular Value 500) Custom-fit kit offered with a full-fee exam and cleaning. Convenient Payment Options Available! Ask About Our Interest-Free Financing! * Offers available to the first 500 patients with this postcard. All offers are cash, check or credit for new self-pay patients only and cannot be used with dental insurance. No coupon necessary. Offers may not be combined. Not redeemable for cash or services. Schedule your appointment today! Health Card THIS SPACE RESERVED FOR M A I L I N G L A B E L We started our postcard campaign last week, and have gotten 5-8 new patient calls per day! Radius to 10,000 within 2 miles of location. Mailed 10,000 cards - 1X

13 SUCCESSFUL DENTAL PROMO Orthodontics 6 x8.5 Postcard EBsItE RY ENTIST Your smile is a first impression that will last a lifetime, so don t trust it to simply anyone. Our board certified orthodontic specialists aren t just degree-holders they re artists. We don t just apply braces. We consider your entire facial structure and achieve a full alignment of the jaw, teeth and lips that s unique to you to balance and beautify your smile completely. Get a more attractive smile Gain confidence and self-esteem More comfortable and aesthetic braces Flexible payment options Invisalign for adults and teens Have a beautiful, healthy smile for life Dentists trust us with their families Over 15,000 beautiful smiles created already! 500 OFF Braces or Complimentary Home Whitening System Must present card. Expires 30 days from mailing. 0% Financing Everyone s Approved! Consultation (300 Value) Must present card. Expires 30 days from mailing. ABC DENTISTRY SChEDUlE YOUR AppOINTMENT TODAY people have already come in with postcards in hand off this first mailing! Purchased 6k records: Children present ages 8-14, income 50k+ Mailed 6000 one time ABC DENTISTRY You re Not Ordinary Come Get a Smile that SAYS SO! ABC D today! C all us CoM Braces. 500F OF Braces!. l u f i t u a e B. t n e d fi n o C See ba entar y Compsliumltation Con ck for details. %ing No & 0 c n a n in Dow t F ne is Approved! n e er yo Ev m y a P Card #84487 w w w. p o s t c a r d m a n i a. c o m

14 Dental Lab 6 x8.5 Postcard Card #87197 Give Your Patients the Best We know how important your patients smiles are, which is why we are dedicated to providing your dental office with the highest quality crowns, bridges and a variety of implants. Top Quality Materials Expert Craftsmanship Competitive Prices Specializing in Lava Crowns & Lava Bridges as low as 179/unit 1-Year Guarantee on All Work! Call today! Price list can be obtained at ABC Dental Lab 50% OFF Your First 2 Crowns New clients only. Must mention postcard Received 5-6 responses from first mailing and 1-3 responses per month after that initial mailing. Each new account averages 1,000 to 3,000 - the campaign has worked out very well! Purchased 1k records - business list - general dentists in surrounding area Mails 1k cards every 1-3 months to the same list

15 General 6 x11 Postcard Card #67389 Gentle, Caring Dentist You Can Trust for the Whole Family! Your health and comfort are our passion! Using the highest quality, personalized dental care and advanced technology, we give you a beautiful, confident smile you can be proud of for years to come! Calm and Relaxing Office with a Caring Team Nitrous Oxide Available Warm Towels and Spa Amenities Preventative, Restorative and Cosmetic Dentistry Implant Dentistry Gum Disease Treatment for Heart Health MAP Most PPO insurance plans accepted. Schedule your appointment today Offers End Soon! John Sample, dds, pa WHITENING for new patients With New Patient Exam, Cleaning and x-rays 45 CHILDREN s CLEANING & ExAm Ages 12 and under ZERo% FINANCING AvAILAbLE Call for details Presorted STANDARD U.S. Postage PAID PostcardMania w w w. w e b s i t e. c o m To date we re at 195 patients of record who have been referred by this card. We ve been doing great with the last mailer that we sent out and I can t wait to send another round. The specials on it have worked wonderful but it takes time for the office to get adjusted to the flow of the specials and how to make it work. We ve finally accomplished that and are better for it! 1.625% RESPONSE RATE! (1.38% OVERALL) Purchased 6k records: Income 75K+, surrounding zips Mailed 12,000 cards of this design - 6,000, 2X - 2 months apart

16 RT 4 SUCCESSFUL DENTAL PROMO General 6 x11 Postcard Card #91400 Feel Gentle, Great Caring About Dentist Your Smile You Can Trust and for the Your Whole Dentist! Family! Your health and comfort are our passion! Using the highest quality, Experience personalized patient-centered dental care and care advanced for your technology, whole family we with give you a Dr. beautiful, Sample. confident Whether smile you need you can a routine be proud exam of for a years complete to come! smile makeover, we know you ll love our positive attitude, modern dental technology Calm and and Relaxing quality Office care. with a Caring Team Nitrous Oxide Available Comfortable, Relaxed Environment Warm Towels and Spa Amenities Dental Education & Treatment Explanations Preventative, Restorative and Cosmetic Dentistry Most PPO Insurance Accepted 235 Implant Dentistry Digital X-rays Gum Disease Treatment for Heart Health MAP Gum Therapy Most Implants, PPO Veneers insurance & Dentures plans accepted. Schedule your appointment today Schedule your appointment today! Offers End Soon! Airport Road Clarks Mill Road map Wildewood Shopping Center Three Notch Road Wildewood Blvd VFW St. Andrews Church Road By the Mill Road ABC John DENTISTRY Sample, dds, pa WHITENING for new patients ZERo% FINANCING AvAILAbLE With New Patient Exam, Cleaning and X-rays. Offer ends in 30 days Please bring this coupon to your first visit. With New Patient Exam, Call for details Cleaning and x-rays 45 CHILDREN s CLEANING & ExAm Ages 12 and under Presorted STANDARD U.S. Postage PAID PostcardMania PRoFEssional WHiTEninG w w w. w. we eb s iitte. e c. ocm o m This dental office has doubled the number of new patients since starting their postcard campaign, and the number of new patients is still increasing every month! The campaign has paid for itself many times over. List 1: Purchased 6k records - income 75k+, radius to 6k List 2: Purchased 12k records - homeowners, income 60k+, radius to 12k Mailed 6k per month from Mails 12k per month beginning Jan 2011