Building Applications with Vision Media Servers

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1 Building Applications with Vision Media Servers Getting Your Ideas to Market Fast David Asher Director, Product Management, Platform Solutions

2 NMS at a Glance Founded in 1983, publicly traded since 1994 Technology and solutions Designed into products deployed in 90 countries Major telecom operators, equipment and solution providers rely on NMS Product Development Sales & SE Support Channel Partner s Headquarters

3 20+ Years of Innovation Open Communications Deploy in any network TDM to IP Blade to system versatility; superior scalability Innovative, future-proof solutions Rapid ROI Blue chip partnerships Applications, content, integration, support

4 Building Applications with Vision Media Servers Getting Your Ideas to Market Fast David Asher Director, Product Management, Platform Solutions

5 What Is A Media Server? The User Interface for Telephony Applications Prepaid Conferencing Self-Service Voice Mail Attendant Ringback Media Server The Telephony User Interface SIP Protocols and Markup Languages: Industry Standards

6 NMS Approach to Media Servers Build a layered architecture Foundation on mature Open Access components Integrate the media and signaling gateway Separate the VoiceXML server Broad product set from a single vendor Flexible approach Wide variety of configurations available off-the-shelf Configurable, Adaptable, Open Standards Define the Media Server as an Open Development Platform customers & 3 rd parties can enhance functionality

7 Typical Application Context Content HTTP SIP, CCXML Application VoiceXML Vision VoiceXML Server SIP Complex user dialogs and speech recognition MRCP High-transaction rate and high availability ISUP and TCAP interfaces Vision Media Server ISDN VOIP ASR / TTS Vision Signaling Server SS7 Dense media processing and network interfaces: IVR, conferencing, fax, video

8 p2 Typical Applications Contact Centers Prepaid Cards Conferencing Media Streaming Content HTTP Application VoiceXML SIP, CCXML Vision VoiceXML Server SIP MRCP Vision Media Server ASR / TTS Vision Signaling Server SS7

9 Slide 8 p2 This slide is too literal (sorry David) and doesn't state the point in text. Replace with the diagram on pg 12 of the strategy/attack plan document. That's our story really clearly and also includes existing products in the context pkukla, 8/19/2005

10 High Service Availability Internet Model of Distributed Network Elements Use SIP and Internet Protocols (like DNS) Load balance among multiple servers Single failure reduces capacity, not functionality VoiceXML VoiceXML Server SIP Media Server Application Media Server Application VoiceXML Server Media Server Callers Callers Callers

11 Vision Media Server Internal Functions Vision Vision Media Media Server Server Application Call Control Application Media Control Content Management SIP SIP CCXML CCXML NETANN NETANN MSCML MSCML HTTP HTTP SNMP SNMP Signaling Signaling G/W G/W Media Media G/W G/W 324M 324M Video Video G/W G/W Media Media Server Server Signaling Signaling Processor Processor Media Media Processor Processor TDM SIP Network Bearer Connections VoiceXML and ASR Connections

12 DSP or Host Media Processing (HMP) Natural Natural Access Access Host Host Runtime Runtime Environment Environment Media, Media, Signaling, Signaling, Other Other Services Services SIP SIP User User Agent Agent CG CG Device Device Library Library and and OAM OAM Plug-Ins Plug-Ins Kernel Kernel Driver Driver User-space User-space Library Library SIP PCI Bus CG CG 6x 6x Boards Boards PCI PCI Device Device Inter-process Communication PacketMedia PacketMedia HMP HMP Software Software Process Process TDM

13 Vision Media Server Feature Set Standard SIP gateway control for ISDN bearer connections SIP gateway features for ISUP bearer connections using NMS Signaling Server Extensible call control using CCXML Basic Network Media Services with SIP, also known as Net Announce (IETF draft) Media Server Control Markup Language, also known as MSCML (IETF draft) Interfaces to the Vision VoiceXML Server for speech and DTMF dialog processing Runs on CG family of DSP boards for high-density PSTN or VoIP connections Runs on PacketMedia HMP for a complete software solution to VoIP media processing and signaling Supports Windows and Linux operating systems

14 Vision VoiceXML Server Internal Functions Application and Content VoiceXML and HTTP Vision Vision VoiceXML VoiceXML Server Server HTTP HTTP Optional Media Media G/W G/W Signaling Signaling G/W G/W VoiceXML VoiceXML Interpreter Interpreter Prompt Prompt Server Server SSML SSML Processor Processor TTS TTS ASR ASR TDM TDM SIP SIP MRCP MRCP TDM SIP MRCP Network Call Connections External ASR and TTS Connections

15 Vision VoiceXML Server Feature Set VoIP or T1/E1 network interfaces SIP or ISDN network signaling ISUP support using the NMS Signaling Server /SIP connections to media server or gateway Implements W3C VoiceXML 2.0 with support for SSML, SRGS, and SISR HTTP streaming of media files with caching and SSL MRCP interface to speech resources Prompt Server uses SSML for improved speech synthesis Web console allows an administrator to view the current status and perform management activities Supports Windows and Linux operating systems

16 Vision VoiceXML Server Special Extensions Call-Placer API An XML/HTTP extension that allows applications to initiate outbound sessions Authorization API An XML/HTTP extension that enables access control over session establishment VoiceXML <object> API C++ interface for enable custom implementations that may be invoked with the VoiceXML <object> tag Usage Indication API An XML/HTTP extension that is typically used to gather information for call detail reports

17 Next Generation Messaging ASR & TTS Servers MRCP Content Store HTTP Easy expansion of existing messaging applications Speech-enabled voice interaction Content streaming Simple migration to VoIP and IMS NMS VoiceXML Server VoiceXML SIP New Application Existing Application Natural Access Natural Call Control NMS CG Board VoIP Caller PSTN Caller

18 VoIP Contact Centers ASR & TTS Servers Self-Service Application Add speech-enabled self-service to reduce call agent loads Distributed call agents and supervisors on the Internet to reduce overhead and communications costs Deliver applications as software, not as equipment SIP, MRCP VoiceXML NMS VoiceXML Server Contact Center App SIP Call Manager (IP-PBX) VoIP Calls SIP NMS Media Server (Gateway, Conferencing) Supervisor Call Agent VoIP Caller PSTN Caller

19 IP and Mobile Centrex Centrex features in converged broadband and wireless environments Easy expansion to new speech-driven applications Build conferencing into the basic application ASR & TTS Auto-attendant, Servers Messaging, etc. MRCP VoiceXML Centrex Application NMS VoiceXML Server NMS Media Server (Gateway, Conferencing) SIP SIP T1/E1 Switch SIP VoIP Caller PSTN Caller

20 Vision Media Servers A Configurable Family of Products Rack Size Network Connections Platform Type Port Range 1U VOIP PCI U TDM, VOIP PCI U TDM, VOIP cpci

21 The Vision Difference First-generation media servers Vision Media Server Appliance, one-product-fits-all Broad features built on Open Access, off-the-shelf configurations VoIP-only Supports VoIP, SS7, ISDN: All versions are SIP-enabled and IMS-ready Multiple vendors and interop problems Single vendor with integrated gateway and complete product line Closed architecture = NO enhancement Open platform invites customers to enhance & solve problems

22 Roadmap for Vision Media Servers Q Q Q Video VoIP PSTN Vision VoiceXML Server VoIP PSTN Video Vision Media Server ISUP Vision Signaling Server

23 Do You Need a Media Server? Extend functionality of your current applications Built new applications faster Focus your business on new application software and services Not platform construction Absorb new technologies faster

24 NMS s Vision Media Servers Application-ready: SIP, VoiceXML, CCXML Any media: Speech, text, music, images, video Any network: VoIP, ISDN, SS7, IMS Carrier-grade: Highly scalable, highly available Trusted: Built on Open Access components

25 For more information Contact David Asher, Director, Product Management, Platform Solutions, NMS ; Upcoming Events Webinar - Oct. 11: Expand Beyond Mobile Video Broadband Video over IP with Video Access 2.0 Oct Conversations, Solutions Showcase, Phoenix, AZ

26 Full Speed Ahead: NMS Developer Conferences 2005 Are you looking for the best technologies to develop hot new applications for the telecom market? Join us at the NMS Developer Conferences, where you ll find the information, technologies, products and interaction that will get you moving Full Speed Ahead. Munich: September Great success! Boston: November 7 8 Bangkok: December 7 8

27 Thank You! Note: PDF will be posted today Recorded version posted in a few days

28 NMS COMMUNICATIONS

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