2012 Education Strategy

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2 About Education Strategy 25 year history of assisting institutions in over 100 different markets develop and deploy curriculum First online partnership, a complete major, was in 2002 Executive team members are active online instructors that understand the dynamics taking place at small and midsize institutions

3 Education Strategy Adult & Online Learning Solutions Leadership Driven Faculty Driven Student Driven Institution Driven Strategy & Analytics Online Course Migration Market- Ready Course Library Scalable Online Growth & Retention Clients: Emerging colleges with enrollment levels < 5000

4 The Current State of Higher Education According to the United States Department of Education and other education statistics agencies, as of 2012, 51% of the population in higher education is over the age of 25 The 21 st Century Student is 73% of total enrollments According to a recent SLOAN report entitled Online Nation, institutions that embrace the two sectors of returning adult learners and online learners have annual growth rates up to six times those of institutions which do not embrace these sectors By 2018 there will be a 3 million demand shortfall (-- The Georgetown University Center)

5 Strategically, we know the need. As of 2010, 2.4% of institutions accounted for 55% of all fully online students And, 44% of institutions offered no online degree programs (-- The Council of Graduate Schools) 75 % of H.E. executive leadership indicate online should be core to strategy And less than 50% of institutional strategic plans call that out Backdrop: How are we responding? There is a five year window to establish a significant footprint in the online market space (-- SLOAN-C) 1/3 of all institutions are on an unsustainable financial path with decreased equity in assets and increased expenses as a percentage of revenue (-- Bain & Company)

6 To talk or not to talk YES Migration Strategy Design Assumptions Missional Integration Project Management NO Marketing Lead Generation Call Centers LMS Selection Retention & Persistence Faculty Training

7 Five Key Elements To an online course migration strategy Onboarding Market Design Missional Project Stakeholders Research Standards Distinctives Management

8 Onboarding Stakeholders 1. Executive Administration Financial Backing Strategic Core 2. Faculty Intellectual Capital Production 3. Marketing Research Positioning 4. Retention Persistence to Graduation 5. Placement ownership in both process and product Pragmatic Outcomes Another key strategic consideration Intellectual Property Ownership

9 Diligence in Market Research build what the market demands 1. Competitive Advantage Differentiation The Message Price Point The Decision Structural Advantage The Moat 2. Strategy is not only what you are going to do but also what you are not going to do

10 Design Standards & Analytics 1. Methodology Constructivistic Andragogical 2. Course Leveling Assessment Rigor 3. Tool box Synchronous Streaming Live Chats Asynchronous Video Recording Forums don t encourage whiplash

11 Integration of Missional Distinctives how will you leave your mark? 1. Programmatically? Within program 2. By Course? Within course

12 Project Management accountability gets the job done 1. Creation of project milestones to track production 2. Rewarding attainment 3. Utilizing Instructional Designers

13 Sample Role of ID Faculty serve as content experts, IDs serve as support coaches IDs understand multiple learning styles and help faculty adapt materials to meet learners needs in the virtual environment IDs question faculty for clarity and assist in achieving consistency in course design IDs provide suggestions/resources for media enhancements to move from a linguistic model to a visual model that improves student engagement

14 Five Key Elements To an online course migration strategy Onboarding Market Design Missional Project Stakeholders Research Standards Distinctives Management

15 Thank You Education Strategy uniquely serves small and midsize colleges - helping them extend mission through online education, integrate business acumen, and ultimately scale to serve a new population of learners