NEXUS ENTERPRISE SOLUTIONS, INC. (Exact Name of registrant as specified in it s charter)

Transcription

1 Page1of26 OTCMarketsAlternativeReporting Issuer sinitialdisclosureobligations [X] QuarterlyReport FortheQuarterEnding:30June2011 [] TransitionReport FortheTransitionPeriodfrom to Commissionfile NEXUSENTERPRISESOLUTIONS,INC. (ExactNameofregistrantasspecifiedinit scharter) Wyoming (Stateorotherjurisdictionofincorporation) 5340NFederalHwySTE206 LighthousePoint,Florida (addressofprincipalexecutiveoffices) * (IRSIdentificationNumber) (ZipCode) Registrant stelephonenumber: Securities: TitleofEachClass: 1) Common 2) end NameofExchangeregisteredon: None

2 Tableofcontents: Item Page PartA GeneralCompanyInformation 3 Item1:NameoftheIssuer(Inc.f.k.a.) 3 Item2:Theaddressoftheissuer sprincipalexecutiveoffices 3 Item3:Thejurisdictionanddateoftheissuer sincorporationororganization 3 PartB ShareStructure 3 Item4:Theexacttitleandclassofsecuritiesoutstanding 3 Item5:Parorstatedvalueanddescriptionofthesecurity 3 Item6:TheNumberofsharesoftotalamountofthesecuritiesoutstandingforeachclassofsecurities 3 authorized. Item7:Thenameandaddressofthetransferagent 3 PartC BusinessInformation 4 Item8:ThenatureoftheIssuer sbusiness 4 Item9:Thenatureofproductsorservicesoffered 5 Item10:ThenatureandextentoftheIssuer sfacilities 12 PartD ManagementStructureandFinancialInformation 12 Item11:Thenameofthechiefexecutiveofficer,membersoftheboardofdirectors,aswellascontrol 12 persons Item12:FinancialinformationfortheIssuer smostrecentfiscalperiod 12 Item13:Similarfinancialinformationforsuchpartofthetwoprecedingfiscalyearsastheissuerofits 22 predecessorhavebeeninexistence Item14:Beneficialowners 22 Item15:Thename,address,telephonenumber,and addressofeachofthefollowingprovidersthat 22 advisetheissueronmattersrelatingtooperations,businessdevelopmentanddisclosure Item16:Management sdiscussionandanalysisorplanofoperation 23 PartE IssuanceHistory 24 Item17:Listofsecuritiesofferingsandsharesissuedforservicesinthepasttwoyears 24 PartF Exhibits 24 Item18:MaterialContracts 24 Item19:ArticlesofIncorporationandBylaws 24 Item20:PurchaseofequitysecuritiesbytheIssuerandaffiliatedPurchasers 24 Item21Issuer scertifications 24 Exhibit1 NexusEnterpriseSolutions,Inc.PreliminaryBusinessPlan 26 Page2of26

3 PartA GeneralCompanyInformation Item1:NameoftheIssuer(includingpriornames) NexusEnterpriseSolutions,Inc.formerlyknownas(f.k.a)MutualoanCorp.(September2011) Item2: TheaddressoftheIssuer sprincipalexecutiveoffices: 5340NFederalHwySTE206LighthousePoint,Fl33064 Tel (800) ;fax (561) ; Item3:TheJurisdiction(s)anddateoftheIssuer sincorporationororganization NexusEnterpriseSolutionswasincorporatedintheStateofWyomingon19October1995. PartB ShareStructure Item4:Theexacttitleandclassofsecuritiesoutstanding Class Title CUSIP Symbol 1 CommonStock Common 62846T104 MUTA end Item5:Parorstatedvalueanddescriptionofthesecurity Class ParValue Dividend Voting Preemption Conversion Liquidation Redemption Sinking Fund Common $0.001 N/A 1:1 none N/A N/A N/A N/A end Item6:Thenumberofsharesortotalamountofthesecuritiesoutstandingforeachclassofsecuritiesauthorized Class PeriodEnd Date ofshares authorized ofshares outstanding Freelytradable shares(public float) Total of beneficial shareholders Total of shareholdersof record Common 30June 500,000, ,432 34, Item7:Thenameandaddressoftransferagent FirstAmericanStockTransfer,Inc. 4747N.7 th St.,Suite170 Phoenix,AZ85014 PartC BusinessInformation Item8:TheNatureoftheIssuer sbusiness Page3of26

4 Page4of26 ThisreportonInitialDisclosurecontainsforward lookingstatementsthatarebasedoncurrentexpectations,estimates, forecastsandprojectionsaboutthecompany,us,ourfutureperformance,ourbeliefsandourmanagement's assumptions.inaddition,otherwrittenororalstatementsthatconstituteforward lookingstatementsmaybemadeby usoronourbehalf.wordssuchasìexpects,îìanticipates,îìtargets,îìgoals,îìprojects,îìintends,îìplans,îìbelieves,îìseeks,î ìestimates,îorvariationsofsuchwordsandsimilarexpressionsareintendedtoidentifysuchforward looking statements.thesestatementsarenotguaranteesoffutureperformanceandinvolvecertainrisks,uncertaintiesand assumptionsthataredifficulttopredictorassess.therefore,actualoutcomesandresultsmaydiffermateriallyfrom whatisexpressedorforecastinsuchforward lookingstatements.exceptasrequiredunderthefederalsecuritieslaws andtherulesandregulationsofthesec,wedonothaveanyintentionorobligationtoupdatepubliclyanyforwardlookingstatementsafterthefilingofthisinitialdisclosure,whetherasaresultofnewinformation,futureevents, changesinassumptionsorotherwise. Unlessthecontextotherwiserequires,throughoutthisInitialDisclosurethewordsìCompany,îìwe,îìusîandìourîrefer tonexusenterprisesolutions,inc.anditsconsolidatedsubsidiaries. NexusEnterpriseSolutions,Inc.(f.k.a.MutualoanCorp.(September2011)wasincorporatedinWyomingon19October 1995withitsfiscalyearendingon31December.NeitherNexusEnterpriseSolutionsnorMutualoanhasgoneinto bankruptcy,receivership,oranysimilarproceeding,andhasnotdefaultedonanynote,loan,lease,orother indebtednessorfinancialarrangementrequiringtheissuertomakepayments,ormaterialcontract. Mutualoan,Corp.completedabusinessmergerwithNexusEnterpriseSolutions,Inc.Theresultingcompanywas renamedasnexusenterprisesolutions,inc.andcontinuesunderthearticlesandbylawsofthesurvivingentity.the Theeffectofthecombination,attheEffectiveDate,shallbeprovidedbytheWyomingStatutesandtheFloridaStatutes asoftheeffectivedate.withoutlimitingthegeneralityoftheforegoing,andsubjectthereto,upontheeffectivedate, theseparateexistenceofnexusenterprisesolutions,inc.shallcease,andthesurvivingentity,mutualoancorp.,shall possessalltherights,privileges,immunities,powers,authority,franchises,ofap[ublicaswellasaprivatenature,and thesurvivingentityshallbesubjecttoalloftherrestrictions,liabilities,obligations,anddutiesofeachoftheconstituent Corporations;andallproperty,real,personal,mixed,andalldebts,liabilitiesandobligationsduetoeachofthe ConstituentCorporationsonwhateveraccountorbelongingtoanyoftheConstituentCorporationsshallbevestedin thesurvivingentitywithoutfurtheractordeed;andallproperty,rights,privileges,immunities,powers,authorityand franchises,allandeveryotherinterest,shallbethereafteraseffectuallythepropertyofthesurvivingentityasthey wereoftheconstituentcorporations;andallrightsofcreditorsandallliensuponanypropertyofeachofthe ConstituentCorporationsshallnotrevertorbeinanywayimpairedbyreasonofthismerger,ononlytheproperty affectedbysuchliensimmediatelypriortotheeffectivedate.anyactionorproceedingpendingbyoragainsteachof theconstituentcorporationsattheeffectivedatemaybeprosecutedasifthemergerhadnottakenplace,orthe SurvivingCorporationmaybesubstitutedinsuchcorporation splace. BasedinLighthousePoint,Florida,NexusEnterpriseSolutions,Inc.isaleadgenerationservicescompanydedicatedto helpingthelargestconsumer facingbrandsidentify,engageanddeveloplongtermcustomerrelationships.nexus EnterpriseSolutions,Inc.wasnotoperationalbuthaditsagentsattemptingtosecurelinesofcredittocommence operations.nexusenterprisesolutions,inc.hasatotalofelevenemployees. Throughahostofproprietaryleadgenerationsystemsdesignedtoidentifycustomersthataremorelikelytogrowwith itsclientsbeyondasingletransaction,nexusenterprisesolutions,inc.hasestablisheditselfasaleaderinprovidinga broadrangeofinternetmarketingstrategiestocapturetargetedbuyerdataandusethatdatatogeneraterevenues throughbothaffiliatemarketingandleadgenerationsales.

5 Page5of26 NexusEnterpriseSolutions,Inc.isquicklyexpandingintoanumberofdifferentverticalsandcurrentlyservesasalead generationengineforseveralofthenation slargestcompaniesintheinsuranceandfinancialservicesectors. MutualoanCorp.hasterminateditsmergeragreementwithGreatVacationLeads,Inc.baseduponthecontractual provisionsofthemergeragreement.towit,thecontractualagreementprovidedthatmutualoancorp.provide assistanceinraisingfundsfortheoperationsofgreatvacationleands,inc.,andgreatvacationleads,inc.hadcertain benchmarkprovisionsforrevenuegeneration.neithermutualoancorp.,norgreatvacationleads,inc.fulfilledits contractualobligations.thesituationturnedintoacatch22situationbecausemutualoancorp.couldnotraisecapital becausegreatvacvationleands,inc.wasnothittingthebenchmarks,becausemutualoancorp.coldnotraisecapital. Assuch,allpartiesinvolvedagreedtoamicablypartswaysongoodtermsasallpartiesagreedthatnoinstanceofbad faithwasinvolved,oraverred,anditwassimplyabusinessideathatdidn tworkoutashopedfor. Duringthesecondquarter2011,Leadbarrel,Inc.wasmutuallyandamicablyspunout,pursuanttorescissionprovisions inthecombinationagreement,uponsuchtermsandconditionsthereto,andupontimingthatwouldmutuallybenefit andnotdisadvantageanypartymaterially.alsoduringthesecondquarterof2011,mutualoanwasunwoundasboth partieswereunabletofulfilltheircontractualobligations.bothpartiesretainedtheirindividualassetsandbothparties partedwayamicably. NexusEnterpriseSolutions,Inchasneverbeenashellcompany.Itiscurrentlyinoperationandiscurrentlyinthe processofestablishingverticalleads.therearenosubsidiaryoraffiliatesofthecompany. NexusEnterpriseSolutions,Inc.hasnotdeclaredastockdividend,recapitalizeditsstock,nordeclaredastockdividend. NexusEnterpriseSolutions,Inc.hasnotbeendelistedbyanysecuritiesexchangeordeletedfromtheOTCBB.Nolegal proceedingsarependingorthreatenedagainstnexusenterprisesolutions,inc.,itsdirectors,officers,oraffiliates. Nofinancialeffectsofexistingorprobablegovernmentalregulationsareanticipatedinourbusinessmodel.Also,wedo notanticipateandcostsrelatedtocomplianceofenvironmentallaws.noothermaterialreclassification,merger, consolidation,orpurchaseorsaleofanysignificantamountofasset(s)havetakenplace,norhasanymaterialchangein controltakenplace,noranyincreaseof10%ormoreofanyclassofsecuritiesoutstandingtakenplace. Item9:Thenatureoftheproductsorservicesoffered EXECUTIVESUMMARY DescriptionLeadGenerationandHowLeadsAreGenerated LEADGENERATIONDEFINITION:Alead,inamarketingcontext,isapotentialsalescontact:anindividualororganization thatexpressesaninterestinyourgoodsorservices.leadsaretypicallyobtainedthroughthereferralofanexisting customer,orthroughadirectresponsetoadvertising/publicity.acompany'smarketingdepartmentistypically responsibleforleadgeneration.pursuingandclosingleadsnormallyfallstothecompany'ssalesdepartment.for example,avendorwilldisplaytheirwaresatanindustrytradeshow,hopingtoattracttheattentionofqualifiedbuyers attendingtheexhibit.eachinquiryformorevendorinformationwouldbea"lead,"whichmightsubsequentlybe developedintoasale.acompany'sleadgenerationeffortsanditsapproachtodealingwithleadscansignificantly impactitssuccessinthemarketplace. Wecanbreakdownhowleadsaregeneratedintotwocategories.Theyareonlinegenerationandofflinegeneration.

6 Page6of26 Onlinegeneration Therearemanywaystogenerateleadsonline.Eachhasitsownformulathatneedstobeperfectedinordertofindthe balancebetweenquantityandquality.theyarethefollowingwithdescription. 1.ProprietaryLeadPortals:providesseveralwaysforadvertiserstoputtargetedoffersinfrontofabuyingconsumer audienceviaaproprietarynetworkofwebsitesallspecificallybuiltforabroadorspecificvertical.advertiserspayper generatedleadonacostperlead(thedeliveryofjustthenameandcontactdetails)orcostperacquisitionbasis(an actualcreditcardpaidtransaction.) 2.Searchengineoptimization(SEO):istheprocessofimprovingthevolumeorqualityoftraffictoawebsitefrom searchenginesvia"natural"orun paid("organic"or"algorithmic")searchresultsasopposedtosearchengine marketing(sem)whichdealswithpaidinclusion.typically,theearlier(orhigher)asiteappearsinthesearchresultslist, themorevisitorsitwillreceivefromthesearchengine.seomaytargetdifferentkindsofsearch,includingimagesearch, localsearch,videosearch,andindustry specificverticalsearchengines.thisgivesawebsitewebpresence. AsanInternetmarketingstrategy,SEOconsidershowsearchenginesworkandwhatpeoplesearchfor.Optimizinga websiteprimarilyinvolveseditingitscontentandhtmlandassociatedcodingtobothincreaseitsrelevancetospecific keywordsandtoremovebarrierstotheindexingactivitiesofsearchengines. Theacronym"SEO"canreferto"searchengineoptimizers,"atermadoptedbyanindustryofconsultantswhocarryout optimizationprojectsonbehalfofclients,andbyemployeeswhoperformseoservicesin house.searchengine optimizersmayofferseoasastand aloneserviceorasapartofabroadermarketingcampaign.becauseeffectiveseo mayrequirechangestothehtmlsourcecodeofasite,seotacticsmaybeincorporatedintowebsitedevelopmentand design.theterm"searchenginefriendly"maybeusedtodescribewebsitedesigns,menus,contentmanagement systems,images,videos,shoppingcarts,andotherelementsthathavebeenoptimizedforthepurposeofsearchengine exposure. Anotherclassoftechniques,knownasblackhatSEOorspamdexing,usemethodssuchaslinkfarms,keywordstuffing andarticlespinningthatdegradeboththerelevanceofsearchresultsandtheuser experienceofsearchengines.search engineslookforsitesthatemploythesetechniquesinordertoremovethemfromtheirindices. 3.PayPerClick:isanInternetadvertisingmodelusedonwebsites,inwhichadvertiserspaytheirhostonlywhentheir adisclicked.withsearchengines,advertiserstypicallybidonkeywordphrasesrelevanttotheirtargetmarket.content sitescommonlychargeafixedpriceperclickratherthanuseabiddingsystem. Costperclick(CPC)istheamountofmoneyanadvertiserpayssearchenginesandotherInternetpublishersforasingle clickonitsadvertisementthatbringsonevisitortoitswebsite. Incontrasttothegeneralizedportal,whichseekstodriveahighvolumeoftraffictoonesite,PPCimplementssocalled affiliatemodel,thatprovidespurchaseopportunitieswhereverpeoplemaybesurfing.itdoesthisbyofferingfinancial incentives(intheformofapercentageofrevenue)toaffiliatedpartnersites.theaffiliatesprovidepurchase pointclickthroughtothemerchant.itisapay for performancemodel ifanaffiliatedoesnotgeneratesales,itrepresentsnocost tothemerchant.theaffiliatemodelisinherentlywell suitedtotheweb,whichexplainsitspopularity.variations include,bannerexchange,pay per click,andrevenuesharingprograms. WebsitesthatutilizePPCadswilldisplayanadvertisementwhenakeywordquerymatchesanadvertiser'skeywordlist, orwhenacontentsitedisplaysrelevantcontent.suchadvertisementsarecalledsponsoredlinksorsponsoredads,and appearadjacenttooraboveorganicresultsonsearchengineresultspages,oranywhereawebdeveloperchoosesona contentsite. AlthoughmanyPPCprovidersexist,GoogleAdWords,Yahoo!SearchMarketing,andBingadCenterarethethreelargest networkoperators,andallthreeoperateunderabid basedmodel.costperclick(cpc)variesdependingonthesearch engineandthelevelofcompetitionforaparticularkeyword.

7 Page7of26 ThePPCadvertisingmodelisopentoabusethroughclickfraud,althoughGoogleandothershaveimplemented automatedsystemstoguardagainstabusiveclicksbycompetitorsorcorruptwebdevelopers. 4. Advertising:isaformofdirectmarketingwhichuseselectronicmailasameansofcommunicatingcommercial orfundraisingmessagestoanaudience.initsbroadestsense,everye mailsenttoapotentialorcurrentcustomercould beconsiderede mailmarketing.however,thetermisusuallyusedtoreferto: sendinge mailswiththepurposeofenhancingtherelationshipofamerchantwithitscurrentorprevious customersandtoencouragecustomerloyaltyandrepeatbusiness, sendinge mailswiththepurposeofacquiringnewcustomersorconvincingcurrentcustomerstopurchase somethingimmediately, addingadvertisementstoe mailssentbyothercompaniestotheircustomers,and sendinge mailsovertheinternet,ase maildidanddoesexistoutsidetheinternet ResearchersestimatethatUnitedStatesfirmsalonespentUS$600millionone mailmarketingin OnlineInternetPublishers:arecompaniesspecializinginleadgenerationandspendagreatdealofmoneybuying ,search,andbannertraffictodrivepotentialleadstoproprietaryportalsthattheyown.usingadspromoting informationaboutproductsandservices,potentialleadsarriveattheseportalsatwhichtimetheyarerequiredtofill outtheirfullcontactinformation.theleadprospectsseeavarietyofdifferentadvertisementsfromalltypesof industries healthcare,auto,finance,andofcoursetraveltonameafew.theprospectsthenchoosefreelywhat advertisementstheyareinterestedinbyoptingintoorfillingoutacustomformofeachoffertheywantmore informationabout.aftertheyclickedonaofferorfilledoutaform,theythenbecomealeadwhichwillbedeliveredto anagencyorclientreal timeto oracontactrelationshipmanagementsolution.sinceeachleadoptsin,the Internetpublisherscapturetheipaddressofthecomputereachleadcomesfrom,aswellasthedateandtimeof capture.thisprotectsanoutboundcallcenteragainsthavinganyonecomplainagainstbeingonthedonotcalllist, becausebyoptingintheyhavegivenacompanypermissiontocall. 6.WebsiteBannerAdvertisements:AwebbannerorbanneradisaformofadvertisingontheWorldWideWeb.This formofonlineadvertisingentailsembeddinganadvertisementintoawebpage.itisintendedtoattracttraffictoa websitebylinkingtothewebsiteoftheadvertiser.theadvertisementisconstructedfromanimage(gif,jpeg,png), JavaScriptprogramormultimediaobjectemployingtechnologiessuchasJava,ShockwaveorFlash,oftenemploying animation,sound,orvideotomaximizepresence.imagesareusuallyinahigh aspectratioshape(i.e.eitherwideand short,ortallandnarrow)hencethereferencetobanners.theseimagesareusuallyplacedonwebpagesthathave interestingcontent,suchasanewspaperarticleoranopinionpiece.affiliatesearnmoneyusuallyonacpc(costper click)basis,foreveryuniqueuserclickonthead,theaffiliateearnsmoney. Thewebbannerisdisplayedwhenawebpagethatreferencesthebannerisloadedintoawebbrowser.Thiseventis knownasan"impression".whentheviewerclicksonthebanner,theviewerisdirectedtothewebsiteadvertisedinthe banner.thiseventisknownasa"clickthrough".inmanycases,bannersaredeliveredbyacentraladserver. Whentheadvertiserscanstheirlogfilesanddetectsthatawebuserhasvisitedtheadvertiser'ssitefromthecontent sitebyclickingonthebannerad,theadvertisersendsthecontentprovidersomesmallamountofmoney(usually aroundfivetotenuscents).thispaybacksystemisoftenhowthecontentproviderisabletopayfortheinternetaccess tosupplythecontentinthefirstplace.usuallythough,advertisersuseadnetworkstoservetheiradvertisements, resultinginarevsharesystemandhigherqualityadplacement. Webbannersfunctionthesamewayastraditionaladvertisementsareintendedtofunction:notifyingconsumersofthe productorserviceandpresentingreasonswhytheconsumershouldchoosetheproductinquestion,althoughweb bannersdifferinthattheresultsforadvertisementcampaignsmaybemonitoredreal timeandmaybetargetedtothe viewer'sinterests.behaviorisoftentrackedthroughtheuseofaclicktag. Manywebsurfersregardtheseadvertisementsashighlyannoyingbecausetheydistractfromawebpage'sactual contentorwastebandwidth.(ofcourse,thepurposeofthebanneradistoattractattentionandmanyadvertiserstryto

8 Page8of26 getattentiontotheadvertbymakingthemannoying.withoutattractingattentionitwouldprovidenorevenueforthe advertiserorforthecontentprovider.)newerwebbrowsersoftenincludeoptionstodisablepop upsorblockimages fromselectedwebsites.anotherwayofavoidingbannersistouseaproxyserverthatblocksthem,suchasprivoxy. 7.Blogs:Aweblog,weblogorsimplyablog,isawebapplicationwhichcontainsperiodictime stampedpostsona commonwebpage.thesepostsareoftenbutnotnecessarilyinreversechronologicalorder.suchawebsitewould typicallybeaccessibletoanyinternetuser."weblog"isaportmanteauof"web"and"log".theterm"blog"cameinto commonuseasawayofavoidingconfusionwiththetermserverlog. Blogsrunfromindividualdiariestoarmsofpoliticalcampaigns,mediaprogramsandcorporations,andfromthewriting ofoneoccasionalauthortothecollaborationofalargecommunityofwriters.manyweblogsenablevisitorstoleave publiccomments,whichcanleadtoacommunityofreaderscenteredaroundtheblog;othersarenon interactive.the totalityofweblogsorblog relatedwebsitesisusuallycalledtheblogosphere.whenalargeamountofactivity, informationandopinioneruptsaroundaparticularsubjectorcontroversyintheblogosphere,itiscommonlycalleda blogstormorblogswarm. Theformatofweblogsvaries,fromsimplebulletlistsofhyperlinks,toarticlesummarieswithuser providedcomments andratings.individualweblogentriesarealmostalwaysdateandtime stamped,withthenewestpostatthetopofthe page.becauselinksaresoimportanttoweblogs,mostblogshaveawayofarchivingolderentriesandgeneratingastatic addressforindividualentries;thisstaticlinkisreferredtoasapermalink.thelatestheadlines,withhyperlinksand summaries,areofferedinweblogsintherssoratomxmlformat,tobereadwithafeedreader. Aweblogisedited,organizedandpublishedoftenthroughacontentmanagementsystemorCMS. 8.SocialNetworking:isatermthatdescribesuseofsocialnetworks,onlinecommunities,blogs,wikisoranyother onlinecollaborativemediaformarketing,sales,publicrelationsandcustomerservice.commonsocialmediamarketing toolsincludetwitter,linkedin,facebook,flickr,wikipedia,orkutandyoutube. Inthecontextofinternetmarketing,socialmediareferstoacollectivegroupofwebpropertieswhosecontentis primarilypublishedbyusers,notdirectemployeesoftheproperty(e.g.,thevastmajorityofvideoonyoutubeis publishedbynon YouTubeemployees). 9.AffiliateNetworks:isanInternet basedmarketingpracticeinwhichabusinessrewardsoneormoreaffiliatesfor eachvisitororcustomerbroughtaboutbytheaffiliate'smarketingefforts.itisanapplicationofcrowdsourcing. Examplesincluderewardssites,whereusersarerewardedwithcashorgifts,forthecompletionofanoffer,andthe referralofotherstothesite. Theaffiliatemarketingindustryhasfourcoreplayers:themerchant(alsoknownas'retailer'or'brand'),thenetwork, thepublisher(alsoknownas'theaffiliate')andthecustomer.themarkethasgrownincomplexitytowarranta secondarytierofplayers,includingaffiliatemanagementagencies,super affiliatesandspecializedthirdpartiesvendors. AffiliatemarketingoverlapswithotherInternetmarketingmethodstosomedegree,becauseaffiliatesoftenuseregular advertisingmethods.thosemethodsincludeorganicsearchengineoptimization,paidsearchenginemarketing,e mail marketing,andinsomesensedisplayadvertising.ontheotherhand,affiliatessometimesuselessorthodoxtechniques, suchaspublishingreviewsofproductsorservicesofferedbyapartner. 10.AffiliatePrograms:usingonewebsitetodrivetraffictoanother isaformofonlinemarketing,whichisfrequently overlookedbyadvertisers.whilesearchengines,e mail,andwebsitesyndicationcapturemuchoftheattentionof onlineretailers,affiliatemarketingcarriesamuchlowerprofile.still,affiliatescontinuetoplayasignificantroleineretailers'marketingstrategies. OfflineLeadGeneration LivePhoneLeadTransferDivision

9 Usingacombinationofapredictivedialercallcentersolutionandanoverseasoutsourcedcallcentersolution, managementwillgeneratecustomlivetransferleadsfortheeducation,debtsettlement,mortgage,andtravellead vertical.managementhasconsultedwithsomeofthecurrentleadersinthecallcenterspace,andisconfidentthata highvolumeofliveleadscanbegeneratedandsoldforaprofit.apre screenedcustomreal timeliveleadisconsidered thebesttypeofleadforanysalesorganization.fromthisfactalone,itispossibletochargehighpricesforleads generatedbythedivisioninordertomeetprofitabilitygoalsforleadbarrelandacquisitioncostsgoalsfortheclient. Competitivepricingwillbedeterminedfromtheabilitytogenerateacertainvolumeofleads/dayforeachcustom campaign.scalingupordownforanycampaignwillbedeterminedeachdayfromthelivephoneleadtransferdivision SalesManagerwhomwillbemonitoringallcampaignseachbusinessdayfromtheInternetandwiththecurrentclient base.thegoalofthisdivisionistocontinuallygrabmarketsharethroughafullcommissionsalesforce,tradeshows, networking,andawebsite. DirectMailDivision UsingdatafromLeadBarrelsexistingdatabaseofover100millionrecentoptinrecordswithfullcontactinformationand datacardsfromtrusteddatamanagementcompanies,managementwillprovidetargeteddirectmaildatasolutionsto companieswhoneedthem.havingtheadvantageofowningdatawillallowleadbarreltobeverycompetitivewith pricingcomparedtomostcompanies.leadbarrelalsohassignificantlargeprintingrelationshipswithtwocompaniesout ofnewyorkanddallaswhoconsistentlydealwithfortune500companiesfortheirprintingneeds.leadbarrelcan outsourceprintingandfulfillmentneedsforourclienttothesefirmsifneedbe. Page9of26

10 Item10:ThenatureandextentoftheIssuer sfacilities NexusEnterpriseSolutions,Inc.hasnominalbusinessfacilities,equipment,andassets. PartD ManagementStructureandFinancialInformation Item11:Thenameofthechiefexecutiveofficer,membersoftheBoardofDirectors,aswellasthecontrolpersons. Name Position Age BoardMemberships,other Compensation Ownership affiliations John Limansky 1 ChiefExecutive Officer 33 ChairmanoftheBoardof NexusEnterpriseSolutions, Inc.,nootheraffiliations Nofamilyrelationswithinthecompanyareknowntoexist,norareanyrelatedpersons 2 involved. JOHNLIMANSKY,CEO Dr.Limanskyisaphysicianininternalmedicine.Hisbackgroundinfinanceincludes5yearsexperienceasanequities traderinnewyork.hecombineshisknowledgeinfinancewithhismedicalexperiencetogenerateideasforfuture growthinhealthinsuranceleads. Dr.LimanskyholdsaB.S.fromUCLAaswellasadoctrateofmedicineandiscurrentlypursuingaboardcertificationin Internalmedicine. HeiscurrentlyemployedbyExemplaSt.JosephHospitalandhasnootheremploymenthistoryinthepastfiveyears. Item11 DisclosureofRelatedPartyTransactions. Notransactionshavetakenplaceduringthesecondquarterof2011intheamountexceedingthelesserof$120,000or onepercentoftheaverageofourtotalassetsatyear endforthelastthreefiscalyears. None O% 1 JohnLimanskyhasnotbeeninvolvedinanymateriallegalproceedings.(non materialexample:trafficviolations,etc.) 2 Relatedpersons Director,Officer,nomineeforDirector,orbeneficialownerofmorethen5%ofanyclassofsecurities,immediate familymembersofanysuchperson,andanyperson(otherthanatenantoremployee)sharingthehouseholdofsuchperson. Page10of26

11 Item12 FinancialInformationfortheIssuer smostrecentfiscalperiod NEXUS ENTERPRISE SOLUTIONS, INC. (fka MutuaLoan Corporation) (a Development Stage Company) Balance Sheets ASSETS CURRENT ASSETS December September 30, 31, (unaudited) (unaudited) Cash $ 85,009 $ - Accounts receivable, net 1,362 - Total Current Assets 86,371 - TOTAL ASSETS $ 86,371 $ - CURRENT LIABILITIES LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) Accounts payable and accrued expenses $ 157,436 $ - Notes payable 445,985 - STOCKHOLDERS' EQUITY Total Current Liabilities 603,421 - Preferred stock, 10,000,000 shares authorized, at no par value, no shares issued and outstanding. - - Common stock, 300,000,000 shares authorized at no par value; 100,351,679 shares issued and outstanding, respectively - - Additional paid-in capital (343,590) - Accumulated deficit (173,460) - Total Stockholders' Equity (Deficit) (517,050) - TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) $ 86,371 $ Page11of26

12 The accompanying notes are an integral part of these financial statements. 2 Page12of26

13 NEXUS ENTERPRISE SOLUTIONS, INC. (fka MutuaLoan Corporation) (a Development Stage Company) Statements of Operations (unaudited) From Inception For the Three Months Ended For the Nine Months Ended through September 30, September 30, September 30, REVENUES $ 3,315 $ - $ 3,315 $ - $ 3,315 COST OF SALES GROSS MARGIN 3,315-3,315-3,315 OPERATING EXPENSES General and administrative 69,320-69,320-69,320 Research and development 10,615-10,615-10,615 Consulting fees 59,591-96,840-96,840 Total Operating Expenses 139, , ,775 NET LOSS FROM OPERATIONS (136,211) - (173,460) - (173,460) OTHER EXPENSES Interest expense (7,431) - (14,862) - (14,862) LOSS BEFORE INCOME TAXES (136,211) - (173,460) - (173,460) PROVISION FOR INCOME TAXES NET LOSS $ (136,211) $ - $ (173,460) $ - $ (173,460) BASIC AND DILUTED LOSS PER COMMON SHARE $ (0.00) $ 0.00 $ (0.00) $ 0.00 Page13of26

14 WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING 100,351, ,351, ,351, ,351,679 The accompanying notes are an integral part of these financial statements 3 Page14of26

15 NEXUS ENTERPRISE SOLUTIONS, INC. (fka MutuaLoan Corporation) (a Development Stage Company) Statements of Stockholders' Equity (Deficit) (unaudited) Additional Total Common Stock Paid-in Accumulated Stockholders' Shares Amount Capital Deficit Equity Balance, December 31, ,000,000 $ - $ - $ - $ - Net income for the year ended December 31, Balance, December 31, ,000, Recapitalization 351,679 - (343,590) - (343,590) Net loss for the nine months ended September 30, (173,460) (173,460) Balance, September 30, ,351,679 $ - $ (343,590) $ (173,460) $ (517,050) Page15of26

16 NEXUS ENTERPRISE SOLUTIONS, INC. (fka MutuaLoan Corporation) (a Development Stage Company) Statements of Cash Flows (unaudited) From Inception For the Nine Months Ended through September 30, September 30, OPERATING ACTIVITIES Net loss $ (173,460) $ - $ (173,460) Adjustments to reconcile net loss to net cash used by operating activities: Changes in operating assets and liabilities: INVESTING ACTIVITIES FINANCING ACTIVITIES Accounts receivable (1,362) - (1,362) Accounts payable (4,554) - (4,554) Net Cash Used in Operating Activities (179,376) - (179,376) Purchase of furniture and equipment Net Cash Used in Investing Activities Proceeds from notes payable 264, ,385 Net Cash Provided by Financing Activities 264, ,385 NET INCREASE IN CASH 85,009-85,009 CASH AT BEGINNING OF PERIOD CASH AT END OF PERIOD $ 85,009 $ - $ 85,009 SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION Page16of26

17 CASH PAID FOR: Interest $ - $ - $ - Income Taxes $ - $ - $ - NON CASH FINANCING ACTIVITIES: Debt assumed in recapitalization $ 343,590 $ - $ 343,590 The accompanying notes are an integral part of these financial statements. 5 Page17of26

18 Item13 Similarfinancialinformationforsuchpartofthetwoprecedingfiscalyearsastheissueroritspredecessorhas beeninexistence Incorporatedfrompriorfilingsbyreference. NOTE1 SUMMARYOFSIGNIFICANTACCOUNTINGPOLICIES NatureofBusiness NexusEnterpriseSolutions,Inc.(fkaMutualoan.,Inc.),acorporationorganizedunderthelawsoftheStateofWyoming, enteredintoabusinesscombinationwithnexusbusinesssolution,inc.,acorporationorganizedunderthelawsofthe StateofFlorida.ThebusinesscombinationwaseffectiveonSeptember16,2011. Thebusinesscombination(the Agreement )stipulatedthatthecompanieswouldundergoabusinesscombinationand the surviving entity would be Mutualoan Corp.. Nexus Enterprise Solutions, Inc. was then dissolved into Mutualoan Corp.MutualoanCorp.thenchangeditsnametoNexusEnterpriseSolutions,Inc.Thetransactionhasbeenaccounted forasareversemerger,wherebymutualoanisthesurvivingentitylegalpurposesandnexusisthesurvivingentityfor accountingpurposes. Theshareholders of NexusEnterpriseSolutions,Inc. willreceive100,000,000sharesinaggregate;theshareholdersof MutualoanCorp.willretaintheirholdings1:1andtheauthorizednumberofsharesinthesurvivingentityremainedat 500,000,000 and the issued and outstanding shares will be accordingly adjusted to 100,351,679, upon total issuance; eventhough the100,000,000share considerationfornexusenterprisesolutions,inc.willbebrokenoutintothefirst trancheof13,000,000shares,threetranchesof20,000,000shares,andthefourthtrancheof27,000,000. BasisofPresentation TheunauditedfinancialstatementsasofJune30,2011andDecember31,2011andforthesixmonthsendedJune30, 2011and2010havebeenpreparedinaccordancewithaccountingprinciplesgenerallyacceptedintheUnitedStatesfor interimfinancialinformationinaccordancewithsecuritiesandexchangecommission(sec)regulations Xrule8 03.In the opinionofmanagement, theunauditedfinancial statementshavebeenpreparedonthesamebasisastheannual financialstatementsandreflectalladjustments,whichincludeonlynormalrecurringadjustments,necessarytopresent fairlythefinancialpositionasofjune30,2011andtheresultsofoperationsandcashflowsfortheperiodsthenended. The financial data and other information disclosed in these notes to the interim financial statements related to the periodareunaudited.theresultsforthesixmonthperiodendedjune30,2011and2010,arenotnecessarilyindicative oftheresultstobeexpectedforanysubsequentquartersorfortheentireyearendingdecember31,2011and2010. UseofEstimates ThepreparationoffinancialstatementsinconformitywithaccountingprinciplesgenerallyacceptedintheUnitedStates ofamericarequires management to make estimates andassumptions thataffect thereportedamountsofassetsand liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reportingperiod.actualresultscoulddifferfromthoseestimates. RecentAccountingPronouncements Management has considered all recent accounting pronouncements issued since the last audit of our financial statements.thecompany smanagementbelievesthattheserecentpronouncementswillnothaveamaterialeffecton thecompany sfinancialstatements. NOTE2 GOINGCONCERN Page18of26

19 Theaccompanyingfinancialstatementshavebeenpreparedinconformitywithaccountingprinciplesgenerallyaccepted intheunitedstates,whichcontemplatecontinuationofthecompanyasagoingconcern.however,thecompanyhas notgeneratedrevenuessinceinceptionandhasanaccumulateddeficitof$37,249asof June30, 2011.TheCompany currentlyhaslimitedliquidityandhasnotcompleteditseffortstoestablishastabilizedsourceofrevenuessufficientto cover operating costs over an extended period of time.these factors raise substantial doubt about the Company s abilitytocontinueasagoingconcern. Management anticipates that the Company will be dependent, for the near future, on additional investment capital, primarily from its shareholders, to fund operating expenses. The Company intends to position itself so that it may be abletoraiseadditionalfundsthroughthecapitalmarkets.inlightofmanagement sefforts,therearenoassurancesthat the Company will be successful in this or any of its endeavors or become financially viable and continue as a going concern. NOTE3 NOTESPAYABLE DuringthesixmonthsendedJune30,2011,theCompanyreceived$100,000ofproceedsfromitsnotespayable. NOTE4 SUBSEQUENTEVENTS DuringthethreemonthsendedSeptember30,2011,theCompanyreceivedanadditional$264,385ofproceedsfromits notespayable. OnOctober26,2011,theCompanyreceivedanequityinvestmentof$67,500. InaccordancewithASC 855the Company s managementreviewedallmaterial eventsthroughthe date ofthisreport andtherearenomaterialsubsequenteventstoreport. Item14 BeneficialOwners NAME OWNERSHIP Cede&Co. 14,385 P.O.B.BowlingGreenStation NewYork,NY10004 LindaHawk 22, KirkwoodCourt Sugarland,Texas77478 MutualoanCorp. 72,235 PeterCamitiello,Esq. RarterKrinsky&Drogin,LLP 1350Broadway,NewYork,NewYork10018 BrianTompakov 200, GatewayBlvd BoyntonBeach,Fl33426 Item15 Contactinformationformaterialadvisors 15.1 InvestmentBankers N/A Page19of26

20 15.2 Promoters N/A 15.3 Counsel MarshalShichtman&Associates,P.C. OneOldCountryRoadSTE360 CarlePlace,NewYork11514 (516) AccountantorAuditors N/A 15.5 PublicRelations N/A 15.6 InvestorRelations N/A 15.7 OtherRelations N/A Item16 Management sdiscussionandanalysisorplanofoperation WehavealsoengagedindiscussionswithNexusEnterpriseSolutions,Inc.,aninternet basedcompanythat utilizesdifferentinternetmarketingstrategiestocapturetargetedbuyerdataandusethatdatatogeneraterevenues throughbothaffiliatemarketingandleadgenerationsales. Thereisanincrediblygrowingdemandfromcompaniestospecificallytargetmarkettheirconsumersandthe internethasbeenthetoolthatallowsadvertisingcompaniestodothat. NexusEnterpriseSolutionsplanstobuildoutdifferentwebpropertiesthatmeetthesearchneedsofpeopleforspecific areasandhavethoseindividualswhomaresearchingtoallowoutsidecompaniestocontactthem.nexusenterprise Solutionswillthenbeabletocreatearevenuestreamfrombothaleadgenerationandaffiliatemarketingstrategy. NexusEnterpriseSolutions,Inc.isattemptingtobringaboutafundamentalchangeinthestrategicmindsetconcerning howservices,informationandproductsaremarketedanddistributed.thecompanyisspecificallydesignedtothrivein anyregionalmarketplace,whereanorganization sactionsdirectlyaffectbothitscoststructureanditsvalueproposition toconsumers.theiruniquemethodologiesgeneratesignificantcostsavingsbygreatlyreducingthefactorswhich generatematerialpricethresholds.buyervalueisdirectlyliftedbycreatinginnovativeanduniqueelementstopromote industrycompetitionandgivetherespectiveconstituentcompaniesacompetitiveedge.itisexpectedthatovertime, costswillbereducedevenfurtheraseconomiesofscaletakeeffect,duetothehighsalesvolumesthatthissuperior valueisexpectedtogenerate. Withthatbeingsaid,wehaveenteredintoapreliminaryagreementtoacquireNexusEnterpriseSolutionfor $100,000incashand10millionshares.Thefinalagreementisexpectedtobedraftedandlaidoutforinvestorsinthe thirdquarterof2011. PartE IssuanceHistory Item17 Listallsecuritiesofferingsorsharesissuedforservicesinthepasttwoyears Duringthesecondquarter2011NexusEnterpriseSolutions,Inc.enteredintoatwenty fourmonthconsulting agreementwithffbdcapitalandauthorizedffbdcapitaltoraise175,000usdfrominvestorsforthefundingof operationsofnexusenterprisesolutions,inc.thefundingsourceswerethecmbfamily,clisteconsultingandadam Wasserman. TheCompanyhasaconsultingagreementwithFFBDCapital,datedMay6,2011.Inexchangeforservices renderedbytheconsultant,thecompanyowes500,000sharestotheconsultant,whichweredeemedtobeearnedby Page20of26

21 theconsultantontheexecutiondateoftheagreement.ffbdcapitalwillbereimbursedforanyandallexpenses incurredduringmanagementofbusinessoperations,includinganypersonalexpensesincurred. PartF MaterialContracts Item18 MaterialContracts None Item19 ArticlesofIncorporationandbylaws Incorporatedbyreferencefrompriorfilings. Item20 Purchasesofequitysecuritiesbytheissuerandaffiliatedpurchasers None Item21 Issuer scertifications I,JohnLimansky,certifythat: 1. IhavereviewedthisSecondQuarterInitialDisclosureStatementofNexusEnterpriseSolutions,Inc.; 2. Basedonmyknowledge,thisdisclosurestatementdoesnotcontainanyuntruestatementofamaterialfactor omittostateamaterialfactnecessarytomakethestatementsmade,inlightofthecircumstancesunderwhich suchstatementsweremade,notmisleadingwithrespecttotheperiodcoveredbythisdisclosurestatement; and 3. Basedonmyknowledge,thefinancialstatements,andotherfinancialinformationincludedorincorporatedby referenceinthisdisclosurestatement,fairlypresentinallmaterialrespectsthefinancialcondition,resultsof operationandcashflowsoftheissuerasof,andfor,theperiodspresentedinthisdisclosurestatement. Date: June30,2011 Exhibit1 NexusEnterpriseSolutions,Inc.PreliminaryBusinessPlan Page21of26

22 NexusBusinessSolutions,Inc. Page22of26

23 Page23of26 ORGANIZATIONPLAN SUMMARY NexusEnterpriseSolutions,Inc.isaninternet basedcompanythatutilizesdifferentinternetmarketingstrategiesto capturetargetedbuyerdataandusethatdatatogeneraterevenuesthroughbothaffiliatemarketingandlead generationsales. Thereisanincrediblygrowingdemandfromcompaniestotargetmarkettheirconsumersandtheinternethasbeenthe toolthatallowsadvertisingcompaniestodothat.nexusenterprisesolutionsplanstobuildoutdifferentwebproperties thatmeetthesearchneedsofpeopleforspecificareasandhavethoseindividualswhomaresearchingtoallowoutside companiestocontactthem.nexusenterprisesolutionswillthenbeabletocreatearevenuestreamfrombothalead generationandaffiliatemarketingstrategy. NexusEnterpriseSolutions,Inc.isbringingaboutafundamentalchangeinthestrategicmindsetconcerninghow services,informationandproductsaremarketedanddistributed.thecompanyisspecificallydesignedtothriveinany regionormarketplace,whereanorganization sactionsdirectlyaffectbothitscoststructureanditsvaluepropositionto consumers.ouruniquemethodologiesgenerateamazingcostsavingsbygreatlyreducingthefactorsuponwhichan industrymustcompete.buyervalueisdirectlyliftedbyraisingandcreatingelementsthattheindustryhasneverbefore offered.overtime,costsarereducedevenfurtherasscaleeconomieskickin,duetothehighsalesvolumesthatthis superiorvaluegenerates. Amongthelargestchallengesfacingbusinessesinourmarketplaceare: Leadgenerationandcustomeracquisitionisexpensiveanddifficult Companiesarenotversedwellincustomerretention Conversionratiosareabysmal BusinessIntelligenceisseverelylacking Customertrustisverydifficulttoachieve Customerloyalty,engagement,andthebottom linearesuffering Cross sellingopportunitiesareminimizedifavailableatall Companiesconstantlyspendmillionsofdollarstryingtobringdifferentservices,products,andtheircustomerstogether. Thecurrentmethodsthatareattemptingtobridgethegapinthiseffortareanythingbutefficient,morespecifically businesseshavebeenunabletoeffectivelyaddresstheselostdollarsandopportunities. Theshort termgoalsofnexusenterprisesolutions,inc.aretocreatewebsitesthatmeettwocriteria: 1)Anindustryorideathatdemonstratesalargeamountofsearchtrafficandthusademandforinformationonthe topicand 2)Anindustryorideawherecompaniescouldcapitalizeonthosesearchersdemandsforproductsrelatedtothat particularindustryoridea; Thesewebsiteswillincludebloggingandexpertanalysisonaparticulartopicandtheopportunityforthesearcherto gainmoreinformationbydownloadingwhitepapers.inordertoobtainthislevelofinformation,theindividualwould needtoinputtheirinformation,including,butnotlimitedto:theirname, address,zipcodeanddate of Birth. Withthisinformation,NEScanthencreateanaffiliatemarketingcampaignaroundthisdataorselltheleadstoa procuringparty.intheinitialstage,neswillcreatewebpropertiesinfivedifferentindustriesthatmeettheabove criteria. Thelong termgoalfornexusenterprisesolutions,inc.istobecomealarge scalepublisherofhighly targeted informationandleads.withtheemergenceofinternetgiantslikefacebook,groupon,andgoogle,marketing companieshavemadeatremendouspushtobeabletodemographicallytargetpotentialcustomersandalsobeableto quantifyresults.

24 Page24of26 Withtheinternet sabilitytotracktrafficpatternsofpotentialcustomers,companiesnolongerneedtoadvertiseona billboardormagazinepageinhopesofgettingexposure.thecurrenttrendsaretoknowexactlyhowmanypeoplehave viewedyourad,exactlyhowmanyshowedinterestinyourad(clickedonanad)andexactlyhowmanypeopletook actionspecificallyonthatparticularadordidtheybuywhati msellingthem.inaddition,apublishingcompanysuchas NexusEnterpriseSolutionswillbeabletoknowthoseconsumers buyinghabitsandinterests,sothatfutureadvertisers donothavetowastetimeormoneyonconsumersthatwouldmostlikelynotbeinterestedintheirproductsorservices. Manycompaniesareslowtoadapttotheevolutionofbusinessandthiscreatesatremendousadvantageforacompany suchasnexusenterprisesolutions,inc.thebloodlineofacompanyisitsabilitytoattractandconvertbusiness,and thereforemanycompaniesarewillingtospendalargeportionoftheirbudgetdoingjustthis.neswillbeableto accommodatetheneedsofthesecompaniesthatdonothaveeithertheknowledgeorbudgettoexploreandexecute thistypeofmarketingprogram.forinstance,ifwecreateablogorwhitepaperaboutwhatthelatesttrendsinrunning areandwehave20,000readersregistertoreadthisarticle,weknowthatthesepeoplehaveshownaninterestin running.ifwethenapproachnikeabouttheirnewrunningshoelineandtheyinformusthattheyarelookingfornames ofpeoplebetweentheagesof25 45thatrun,NEScanbeprettysurethattheycandrawfromourdatabaseofnames thatregisteredtoreadourinformationonrunningtoaccommodatenike sdemands. ThisbiggestthreatthatfacesNexusEnterpriseSolutionsisthequicklychangingandevolvingmarketplace.Itisbecause ofthis,thatneswillputconsiderableresourcesandfollowinginternetmarketingtrendsandwillthereforebeonthe forefrontofthesetrends. SERVICES NexusEnterpriseSolutionswillconsistofamultiplerevenuestreamapproach.Theinitialrevenuestreamwillbefrom purchasingthewhitepapersonthesubjectwherethecustomerwillgainunpublishedinformationonwhateverindustry orideatheyarelookingfor.uponthereaderregisteringwithnes,theywillbeabletodownloadawhitepaperfrom their thatwillincludethisproprietaryinformationtheyarelookingfor. Oncethereaderhasinputtheirinformation,theywillhaveagreedtogetnotifiedbyourpartners.Theseìpartnersî wouldbethecompaniessuchasnikeintheaforementionedexample.withthislead,wehaveamoresegmented, highlytargetedlead.sincenexusenterprisesolutionswillberunningoffersindifferentmarketsegments,wecan correlateandpartnerwithcompaniesinsimilarindustriesthatarelookingforthesecustomertypes.throughthese strategicpartnershipsnexusenterprisesolutionscansellthisdatadirectlytothepartners,cancustomizeapremium campaignforthepartner,orworkthroughmultipleaffiliatenetworkssuchascommissionjunctionorlinkshareto createcustompublishingcampaignsforlargerpartnerssuchasatarget,walmart,andsportsauthority. Bytakingthisapproach,NexusEnterpriseSolutionsisabletofindpeoplethatareinterestedinaspecificareaand thereforenesisabletosellthatperson sinformationtomultiplepartners.ifwelookbacktoourrunnerexample,we wouldnothavetostopatmarketingnike sshoestothem.theremaybea5kraceinorlandothatislookingtopromote itseventandmayaskustomarkettopeoplethathaveaninterestinrunningwithin200milesoforlandooraproduct likeeverstridethatisalubricantthatrunnersusetoavoidchaffingintheirinner thighsandchest.totheviewpointof theresearcher,theywillbehappyasmarketingwillbeunobtrusiveandwillbringnewproductsandeventsthatthey havedemonstratedinterestintotheforefront.bymarketingtotheminthismanner,wecancontinuallygenerate revenuefromtheleadthatcostusaone timecosttogenerate. Inaddition,NexusEnterpriseSolutions,Inc.iscreatingaproprietarycontentgeneratingsystemthatwillbeableto generatemassiveamountsofhigh qualitycontentthatcannotonlybeusedforallowingnestogarnerelitesearch EngineOptimizationrankingswiththemajorsearchengineslikeGoogleandBing,butwillcreateanadditionalrevenue streamfornes.contentwillbeabletobesoldata100%markup,yettheretailpricewillstillbefarbelowcurrentprice pointsthatcanbefoundforcontentwritingthatoriginateswithintheunitedstates. SomekeycomponentsoftheNexusBusinessSolution sapproachareto:usetrustedaffinitycommunicationtoolsto raiseawareness,createwebpropertieswhereallinquiriesareonanopt inbasis,makesuretoprotectaffinityand memberdataandrespecttheprivacyofall,andmakesuretomanageinformationaccesstocontrolunauthorizedagent use.thisalongwiththevastemphasisnesplacesonanalyticsandpropertytestingandonecanseehownesstrivesto bealeaderintheindustry.

25 Page25of26 Together,allofthesecomponentscreatethecompletepictureofpublishingforNexusEnterpriseSolutions.Withthe tremendousdemandforspecificleaddata,andcompanies inabilitytomeetthosedemands,neswillhavetheabilityto gatherasizeablemarketshareintheindustry. MARKETINGPLAN OVERVIEW NexusEnterpriseSolutions,Inc.willhaveamulti facetedmarketingapproachtodrivetrafficititswebproperties,offers andtodrivethecustomerbase.neswillinitiallyutilizeasearchenginemarketingapproachthroughdifferentsearch enginespay per clickcampaigns,searchengineoptimizationfromitsproprietarycontentwritinginitiativeandsocial mediaoutletsbothbybusinesspageeffortsandhighly targetedads. MarketingthroughthesedifferentmediumswillallowforNexusEnterpriseSolutionsbothtodrivesignificanttrafficto itscollectionofwebportalsandpathwayswhichcanthenbecustomizedandsortedfordatarelevancy,butcanalsobe re categorizedtomarketotherofferstoourexistingtraffic. NexusEnterpriseSolutions,Inc.hasdevelopedaninnovativesolutionthatcombinesproprietarysystemsandhighlyscalablewebpropertycomponents.Someoftheresultsinclude: Lowercostofcustomeracquisition Increasedcustomerretentionandloyalty Increasedsales,largerprofits,happierconsumers Extendedbusinessintelligenceacrossproductandaffiliates Minimizedinfrastructurereliancethroughtheuseofdifferenttechnologies Increasedcustomerengagementandsatisfaction Betterconversionrates MARKETOVERVIEW ThecurrentmarketoffersanincrediblyhighdemandforthewebpropertiesthatNexusEnterpriseSolutionshas.For theparticularverticalsthatneshaslaunchedin,thereareover20millionmonthlysearches,lookingforspecific information.byengagingexpertsinthesedifferentfields,nesoffersauniqueapproachtothequestionsthat researchersarelookingfor,andthusisabletoplaceapremiumonsuchinformation. Inaddition,searchtrendshavebeensteadilygrowingthroughoutallsearchenginequeriesacrosstheinternet.By focusingonindustriesthathaveahighsearchdemand,nexusenterprisesolutionsisabletocapitalizeonresearchers informationandadaptthatdata,tocreatethemostqualifiedleadsforitsstrategicpartners.withthisdata,nes incorporatesitsmulti facetedaffiliatemarketingandleadgenerationapproachtoconverttheseresearchers inquiries, tobecomebuyersofitspartners products. AlthoughsearchesonsearchenginessuchasGoogleandBinghavebeensteadilygrowing,individualssearchingarestill notfindingtheanswerthattheyarelookingforinitiallythefirsttime.nexusenterprisesolutionsplanstocatertothe 50%+ofsearchesthataredonewheretheindividualdidnotfeelliketheyreceivedtheinformationthattheywere lookingforbyusingindustryexperts,ratherthanjustgenericwriterstohavein depthanalysisofanindustryortopic. InanexperimentdoneattheUniversityofIllinoisChicago,ComputerScienceDepartment,thestudyfoundthat between35 50%ofinformationalquerieswerenotfullysatisfiedwhensearchingfortheirtopic(SeeTable2): Table1:Resultsfornavigationalqueries.

26 Navigationalquery Google Yahoo! MSN Notsatisfied 15(4%) 37(14%) 49(19%) Partiallysatisfied 39(11%) 60(23%) 70(27%) Completelysatisfied 303(85%) 166(63%) 141(54%) Total Table2.Resultsforinformationalqueries. Informationalquery Google Yahoo! MSN Notsatisfied 137(21%) 103(21%) 110(21%) Partiallysatisfied 93(14%) 149(30%) 162(31%) Completelysatisfied 416(65%) 247(49%) 257(48%) Total NexusEnterpriseSolutions,Inc.feelsthatitcanhelptosatisfythistrendbybeingtheresultoftopinformationalqueries andhavingexpertsineachresult,thiswillsatisfythequery.bydoingthis,searchersaremorelikelytoopt intoaresult, thereforeresultingindemographicandconsumerbehavioralinformationthatnescanthenmovetoitsstrategic partners. MARKETINGSTRATEGY OnceNexusEnterpriseSolutions,Inc.implementsthesewebportalsthroughoutthevariousindustryverticals,itwill havetoeithergenerateleadsthroughtheportalsforthestrategicpartneroritwillutilizethedataasapublisherfor multipleaffiliateofferings.onceneshasthedata,theinitialcategorizinghasbeencompletedaseachportalwillbe constructedwithaparticularconsumerorresearcherinmind.forinstance,awebportalthatdiscussesa10 StepGuide onhowtogetoutofdebtisgearedtowardssomeonewhoobviouslyhasdebtissues.inaddition,ourresearchhas shownthatconsumerswithdebtissues,alsogenerallyshowinterestinpay DayAdvances,MortgageModifications,and offersthatofferadditionalincomes.neswillthentakethatdataandsellittoourstrategicpartners. Inaddition,NexusEnterpriseSolutions,Inc.willthencreatecustommarketingcampaignstowardseachoftheseoffers, engagingtheestablishedaffiliateadvertisersintheinstancesuchasfinancialfreedomdebtrelieforquickercashpay DayLoansthatwouldpayoutanadditional$25 35perexclusiveleadorupto$250percustomer.Inthisexample,ifthe offerreceived2,500,000impressions,itisreasonableforustohaveaclick Thru Rateof2%resultinginuniquetrafficof 50,000permonth.NESwillconvertataminimumrateof5%or2500permonthatapriceof$29.99.Thiswillyieldan initialmonthlyrevenueof$74,975.inaddition,wewouldthenbeabletopingthose2500customersasleadsforpay DayandDebtRelief.IfNESonlychosetomovethemtothese2strategicpartnersatacostof$20(non exclusive)this offerwouldyieldanadditional$100,000ofmonthlyrevenue. CONCLUSION NexusEnterpriseSolutions,Inc.hasauniqueapproachtohelpingmatchcompaniestotheirconsumersthroughits uniqueinternetmarketingandcontentgenerationtechniques.withthetremendousdemandforfindingand developingarelationshipwiththeseconsumers,neshaspositioneditselfforgreatsuccesswithinthemarketingand businessconsultingareathatcompanieshaveagreatneedfor. Page26of26