ONLINE QUANT - ACCESS PANELS - ONLINE QUAL - VIEWING FACILITY HIRE - RECRUITMENT

Transcription

1 ONLINE QUANT - ACCESS PANELS - ONLINE QUAL - VIEWING FACILITY HIRE - RECRUITMENT

2 Northern Ireland IRELAND Scotland UNITED KINGDOM England Wales London Made in Surveys in figures... OVER 300 CLIENTS 548 online surveys commissioned in employees at your service 14 LITRES OF COFFEE/DAY YEARS OFFICES OPEN 365 DAYS/YEAR 2001 MADE IN SURVEYS ESTABLISHED EXPERIENCE IN MARKET RESEARCH FIELDWORK panellists all over the world ( in UK) 30 PROPRIETARY WEBSITES 7 of our own viewing rooms in Paris, Lyon and Lille LILLE 2006 LONDON PARIS 2011 LYON ? m 2 dedicated to research 2009

3 The Made In Surveys Team... Nicolas Keller CEO / Founder Romain Leray UK Manager Laure Feron Market Researcher Maria Butylina Project Manager Carine Hochart Executive Assistant Mathilde Ananie Graphic Designer And also our recruitment and facility managers : Claire Paugam Site Manager in Paris Marie-Alix De Villepin Site Manager in Lyon Charlotte Ryckelynck Site Manager in Lille Without forgetting our IT team : Benjamin Dubray Web Developer Albert Lalau Web Developer...etc! And... Happy!

4 Online Quant The full potential of the internet for your market research TAILOR-MADE SOLUTIONS ADAPTED TO YOUR NEEDS Before commissioning fieldwork it is essential to establish a strategy. We provide you with a range of marketing solutions adapted to your requirements. Furthermore, we guide you through the set-up of your tailor-made market research studies and provide personalised and adapted solutions, with the help of our wide skill set (website development, graphic design, communications...) in order to meet your demands or those of your clients. THE ADVANTAGES OF MADE IN SURVEYS Advice and solutions Cost reductions Speedy set-up Tailor-made process for going live Data confidentiality Fast results PANEL CREATION AND MANAGEMENT Make the most of your online panel Create a panel: a very worthwhile investment that allows you to survey respondents whenever you want, quickly and for a low cost: 1. Ideas and recommendations on methodology 2. Creation and development of your access panel 3. Recruitment of panellists according to your criteria 4. Creation and administration of your questionnaires 5. Collection of responses 6. Analysis of responses and delivery of results OUR AREAS OF SPECIALISATION Satisfaction surveys - brand awareness surveys - image research - tests for: packaging logos posters radio/tv advertisements press advertisements websites mailshots home pages newsletters services concepts purchase intentions...

5 Online Quant Standard options for a Made in Surveys online study The introduction Each questionnaire has an introduction to present different aspects such as the name of the study, its duration, instructions or recommendations... Single response questions A single response question allows the respondent to choose just one of several options. Multiple response questions Item rotation management is possible to randomise the order of the possible answers for respondents. Compulsory questions If you wish, you can make giving a response compulsory before respondents can move on to the next question. Open-ended questions These questions give respondents the freedom to express themselves in their own words. Sliding scales The sliding scale is a fun way of allowing respondents to provide an evaluation by simply moving a slider. Sorting and ranking Ranking questions allows respondents to rank items in order of importance, preference, etc... Use of media (images, sounds, videos) Creation of virtual store shelves Viewing products that are arranged on a shelf, the option of zooming in, selecting a product and viewing its description, and finally choosing one or several products. Ergonomics of the survey Adapt the questionnaire to your graphic charter, use our themes, or create a full set of questionnaire visuals. Progress bar, personalised invitation to participate in the study and reminder s. Filter questions: target a profile These questions allow you to select respondents according to a specific profile. Filter questions: determine a route Further on, filters are used to determine a route through the questionnaire depending on profile. Matrix questions Matrix questions are presented as a table. They allow respondents to give an opinion on different proposals (texts, images...) using different types of evaluations. Survey monitoring Chart for real-time monitoring, send reminders to nonrespondents at any time from our panel or your files, the option of targeting reminders to certain profiles. Response monitoring system Track time spent on the questionnaires and consistency of responses, monitor IP addresses, assign panellist confidence scores. Delivery of results Export results at any time in SPSS, ASCII or Excel format, etc... Data cleaning and checking, presentation of a report in the form of an Excel, Word, PDF document etc...

6 Access Panels 30 panel websites profiled by 12 subject areas We guarantee our recruitment strategy, the qualification and renewal of our panel on our own websites, and we ensure its quality (response rate, responsiveness, respecting deadlines...). We can also conduct fieldwork and studies on your own access panels (client databases or prospect databases). PROPRIETARY ACCESS PANELS in UK and Internationally Worldwide panellists Made in Surveys owns more than 30 panellist recruitment websites. Age Females Males % of total y.o 15.1 % 14.7 % 15.0 % y.o 34.2 % 36.8 % 34.6 % y.o 24.0 % 25.0 % 24.1 % y.o 15.1 % 13.6 % 14.9 % y.o 7.9 % 5.9 % 7.6 % % 3.9 % 3.8 % Total 100 % 100 % 100 % 12 SUBJECT AREAS General Media UK panellists Diet, Eating Habits Homeware Sport/Leisure Finances High Fashion Internet Travel/Holiday Transport/Vehicles Work Age Females Males % of total y.o 20.0 % 16.1 % 19.6 % y.o 28.1 % 32.1 % 28.5 % y.o 21.4 % 23.7 % 21.7 % y.o 17.1 % 16.4 % 17.0 % y.o 8.6 % 7.3 % 8.4 % % 4.3 % 4.8 % Total 100 % 100 % 100 %

7 Online Qual A tailor-made tool that allows for a new approach towards qualitative research We provide you with a made-to-measure, customisable tool to manage your: Online Focus Group All recruited participants log on simultaneously and engage in a discussion with the moderator for a set amount of time (1-3 hours). Bulletin Board / Asynchronous Blog Participants log on at regular intervals for several days and hold individual (or sometimes group) discussions with the moderator (for 2-30 days). Communities The moderator regularly discusses one or several issues with a set target over a long period of time (several months). Interaction between members and the moderator, a real exchange and honest responses following spontaneous reactions are within reach! Online qual is not limited by space or time. It is a rewarding dialogue combining two styles: expression and interaction. The advantages of Online Qual 1. More in-depth responses, 2. Generate 4 times more data than a classic meeting or interview, 3. Spontaneity of responses, thanks to anonymity, 4. Simplified logistics, 5. A new tool that allows for new approaches.

8 Recruitment A tailor-made qualitative recruitment process throughout the UK YOUR RECRUITMENT Top quality respondents METHODOLOGY Controlled recruitment As an agency we have specialised in your qualitative and quantitative recruitment for 14 years. Thanks to our qualified access panels of 150,000 members across the UK, we can recruit participants for all your needs. From your recruitment brief, we will conduct an online prerecruitment drive on our access panels. We then refine the profiles over the phone in order to recruit the participants we are looking for We receive your brief and/or recruitment questionnaire We select participants for our panels using an online screener questionnaire Second profile validation over the phone Further profile validation over the phone and by THE ADVANTAGES of working with Made in Surveys 1. Effectiveness: methods and a quality charter that are proven to work, 2. Speed: the key to effective recruitment: respect of deadline, 3. Quality: reliable panellists: participative nonprofessionals, 4. Follow-up: regular updates and the opportunity to get involved in the recruitment process, 5. Costs: competitively priced compared to other recruitment methods. RECRUITMENT FROM DATABASE*/ACCESS PANELS *Depending on the quality of the database. THE BENEFITS of working with Made in Surveys A unique contact for your market research fieldwork in UK Fast online pre-selection Revalidation of criteria quality over the phone Daily monitoring

9 Online Quant Our clients Access Panels Viewing facility Recruitment Universities

10 Contacts ACCESS PANELS ONLINE QUANT ONLINE QUAL MADE IN SURVEYS LONDON United House North Road LONDON N7 9DP Tel. +44 (0) Contact : Romain LERAY r.leray@madeinsurveys.com MADE IN SURVEYS UK United House North Road LONDON N7 9DP Tel. +44 (0) Contact : Romain LERAY r.leray@madeinsurveys.com MADE IN SURVEYS FRANCE 36 rue de l Hôpital Militaire Lille Tel. +33 (0) Contact : Maria BUTYLINA m.butylina@madeinsurveys.com