When Music meets Kitchens

Transcription

1 When Music meets Kitchens 1

2 Market Research Kitchen becomes a more and more important room in the house; not only for preparing meals, but also for dinner, work, reading newspaper, play and more Roughly 5 million kitchens sold per year in the biggest Western European countries The kitchen industry is generating more and more additional turnover (mainly built-in electronics) 2

3 The Striking Question With so much more time spend in the kitchen, how can people listen to their favorite music in the kitchen? 3

4 A Possible Solution (1) Turn up the volume of the system in the main room to hear the audio in the kitchen Downturn: - loud noise all through the house - can only listen to one source at a time - no remote control 4

5 A Possible Solution (2) Use an ipod or other mobile device with headphones Downturn: - no contact with outer world - dangerous with the wires - compressed audio quality - the ipod might be out of the house with partner or kids 5

6 A Possible Solution (3) Use an ipod docking station in the kitchen Downturn: - where are you going to put this in a designer kitchen? - consumes working space in the kitchen - the ipod might get dirty or wet during dinner preparation - no wall outlet on kitchen islands - compressed audio quality 6

7 The Real Solution Introducing harman kardon Maestro the world s first audio system that has been carefully designed to be fully integrated in your kitchen cabinets. 7

8 The Real Solution Introducing harman kardon Maestro Plays music from CD s Plays music from ipod and iphone Plays music from USB thumb drives or USB hard disk Plays music from FM radio Plays music from digital DAB radio Plays music from portable devices 8

9 The Real Solution Introducing harman kardon Maestro Hidden audio package Invisible loudspeakers No cables No conventional loudspeakers No dust Does not reduce workspace in kitchen Does not reduce storage space in the kitchen 9

10 The Real Solution Introducing harman kardon Maestro An exciter converts an electrical signal from an amplifier into force, which in turn produces bending waves in the panel. These bending waves then generate acoustic (sound) waves that travel from the loudspeaker to the listener. Or, in other words: The cabinet door becomes a loudspeaker! 10

11 The Real Solution Introducing harman kardon Maestro If you want astonishing audio performance and no speakers at sight, the new harman kardon Maestro system is just what you're looking for. Maestro is carefully designed to be fully integrated in your kitchen cabinets. You'll enjoy superb, natural hi-fi stereo sound and all you see is a sophisticated glass panel with a fullcolor touch screen display. No loudspeakers, no cables, no mess, just audio! 11

12 The Real Solution Introducing harman kardon Maestro Left speaker Right speaker CD Player/Amplifier Subwoofer 12

13 Core User: Core user for kitchen: needs solutions to be suited to daily use needs solutions that exactly match personal needs and habits creates a space for the whole family for cooking and living aspires highest degree of individuality looks for a kitchen that reflects his/her personality regards the kitchen as a central living space looks for inspiration and individual ideas in both functional as well as aesthetic aspects is looking for durability, he or she is buying a kitchen for years to come sees quality as an important aspect is part of the early majority is benefit driven, not price driven* combines aesthetics with machinery * due to the economical crisis, price has become a more important element again 13

14 Core Needs: Use-case scenario s I am in my kitchen drinking coffee/cooking/reading/playing/ cleaning/chatting and would like to listen to music Someone is watching TV in the living room, and I want to listen to my preferred music We have friends over for dinner, and we would like to listen to (their or our own) music while drinking/preparing dinner/having dinner/doing dishes While having dinner, I do not want to leave the table to change music I do not like I am in my kitchen, and do not want to turn on my main audio system to listen to music I would like to listen to my preferred music when in the kitchen, but do not want to carry my portable radio or docking station with me. I want quality sound. I would need a system and remote control that are easy to clean 14

15 Core Features with their Benefits: Carefully designed system loudspeaker package Sonic excellence: Enjoy good quality audio in the kitchen from a variety of sources Looks good: No need for stand alone products that interfere with the design of the kitchen/take place away from the working space Looks good: No visible loudspeakers in my kitchen 15

16 Core Features with their Benefits: Multiple inputs: CD, Radio, ipod, USB Ease of use: I can listen to music independently from what is being watched or listened to in the main living room 16

17 Core Features with their Benefits: Intuitive remote control, easy to clean Easy to control: I can select the music I want to listen to without having to leave my chair, simple to operate, intuitive, activity based Ease of use: I can clean the source and the remote control easily and as much as I want 17

18 Core Features with their Benefits: Source fits standard kitchen cabinet dimensions Easy to install: The system is integrated in the kitchen Looks good: No need for stand alone products that interfere with the design of the kitchen/take place away from the working space 18

19 Core Features with their Benefits: Subwoofer integrated behind the plinth on the floor Easy to install: The system is integrated in the kitchen Looks good: No need for stand alone products that interfere with the design of the kitchen/take place away from the working space 19

20 Core Features with their Benefits: Satellite loudspeakers nicely integrated in the design of the kitchen Easy to install: The system is integrated in the kitchen Looks good: No need for stand alone products that interfere with the design of the kitchen/take place away from the working space 20

21 Core Features with their Benefits: System works as a stand-alone system dedicated for the kitchen area Sonic excellence: Enjoy good quality audio in the kitchen from a variety of sources Ease of use: I can listen to music independently from what is being watched or listened to in the main living room Ease of use: I do not have to turn on my main audio system to listen to music 21

22 Unique Selling Points Introducing harman kardon Maestro astonishing audio performance no speakers in sight carefully designed to be fully integrated in your kitchen superb, natural hi-fi stereo sound sophisticated glass panel with a full-color display capacitive touch control buttons no cables, no mess, just audio! playback from CD, ipod/iphone, USB, FM only available through kitchen retail mounted by a professional installer can be included in mortgage/loan 22

23 What is in the Box? A Maestro system consists of: Source with FM, CD and amplifier Wall plate with USB connectors for ipod/iphone, USB and mini-jack Two loudspeaker drivers for the doors Two rear covers for the inside of the doors One or two subwoofers (depending on the size of the kitchen) One remote control All cables, connectors, FM antenna, power supply Adjustable feet Installation manual 23

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