For Vendor Strategy Professionals

Size: px
Start display at page:

Download "For Vendor Strategy Professionals"

Transcription

1 Inquiry Insights: Enterprise Mobility, Q by Michele Pelino with Ellen Daley and Madiha Ashour Executive Summary Each year, Forrester receives more than 20,000 inquiries on a variety of topics that provide insight into the key issues and challenges facing our clients. During the past two years, the number of enterprise mobility inquiries increased nearly 55%, jumping from 360-plus inquiries in 2007 to 550-plus inquiries in In the past year, we have seen a spike in the number of inquiries focused on mobile network architecture, new types of mobile devices, and deploying vertically focused mobile applications that address the needs of workers in certain industries (e.g., retail, transportation, and healthcare). The roles of individuals asking these questions include not only IT infrastructure executives but also marketing and business process professionals, as enterprise mobility solutions are often implemented across multiple organizational business units. Enterprise mobility momentum Jumps in 2008 Forrester fields thousands of inquiries each year from clients in a variety of roles, including CIOs, enterprise architects, vendor strategists, and marketing professionals. These inquiries provide insight into the broad range of issues and challenges that clients supporting many different types of emerging technologies and solutions face. Since 2002, Forrester has fielded more than 1,500 inquiries on the topic of enterprise mobility. Forrester defines enterprise mobility as the ability for an enterprise to communicate with suppliers, partners, employees, assets, and customers irrespective of location. Technologies that support enterprise mobility include wireless networks, mobile applications, middleware, devices, security, and management. 1 Forrester tracks increased interest in the enterprise mobility arena through inquiries received from clients. In 2008, we received more than 550 enterprise mobility inquiries a 55% increase compared with 2007 (see Figure 1). What are these inquiries about? Mobile network infrastructure, mobile devices, and a variety of mobile applications. Why all these mobility inquiries now? The promise of mobility to improve productivity in the economic downturn. During difficult economic times, CEOs and business unit leaders tell us they want to enhance the productivity of all workers, and mobility solutions can help achieve this goal. For example, traveling account mangers can quickly respond to a prospect s questions using mobile to shorten the sales cycle time, and field service technicians can increase the number of installation calls made in a day by gathering real-time scheduling updates and cancellations through mobile scheduling applications. Headquarters Forrester Research, Inc., 400 Technology Square, Cambridge, MA USA Tel: Fax:

2 2 More availability of various wireless networks and enterprise mobility solutions. In 2008, Forrester received an influx of inquiries from firms trying to determine when and how to deploy equipment using the n standard to extend the reach and throughput of devices. These enterprises are asking which vendors are developing products using the n standard, as well as the implications of using this new network technology. Companies are also asking for guidance on which mobile device management solutions to use for administering the growing number and variety of mobile devices in their corporations. A fragmented and confusing mobile device landscape. The number of workers who are on the road, working in remote locations, or working away from their desks is increasing rapidly. These workers use a variety of corporate-sanctioned and personally chosen devices to stay in touch with the office. Corporate IT organizations are tasked with developing overarching mobility strategies to address questions from employees using many devices and mobile applications, as well as with establishing security policies to address concerns over deploying confidential information over these mobile devices. What do we see in our inquiries? Mobile apps top the list. Questions about mobile applications accounted for 23% of all enterprise mobility inquiries in The majority of these application inquiries (55%) were focused on vertical applications, including fleet management solutions in the transportation industry that enable more efficient, real-time routing of vehicles. 2 Today, and calendaring mobile applications are mainstream in most enterprises, so many companies are broadening their mobile application initiatives to address the needs of particular types of workers in their industry (e.g., retail, healthcare, oil and gas, and financial services). For example, hospitals with home healthcare nurses look for solutions that enable nurses to access and update patients electronic medical records remotely at the point of care to shorten billing cycle timelines and improve quality of care. Forrester s take: We expect continued growth in the number of mobile application inquiries during the coming year. Where do we expect increased demand for these apps? Primarily among mobile task workers such as those who use direct store delivery solutions in the retail industry or pipeline integrity applications to monitor the flow of oil in the petroleum industry. We also expect more inquiries concerning which users (e.g., information workers or task workers) should have access to mobile applications and how to cost-effectively deploy and maintain these applications over various devices. 3 Interest in wireless network infrastructure for a host of reasons. Approximately 21% of all enterprise mobility inquiries in 2008 were focused on campus wireless and wireless network infrastructure issues. Clients asked Forrester for clarification on the benefits, challenges, and deployment road maps for various wide-area wireless network technologies, such as WiMAX

3 3 and 3G/4G. As companies of all sizes struggle to implement wireless network solutions to support their business initiatives, a key question we receive is when n technology should be deployed and how quickly access points should be updated with n equipment. Firms are also trying to determine which technology or combination of technologies can support their current and future wireless network requirements and how to integrate these networks to support fixed-mobile convergence (FMC). Forrester s take: Within the next 12 to 18 months, we expect the n standard to be approved. This standard will expand the reach and throughput of compatible wireless network equipment and devices. Most companies will gradually replace access points using the standard and are interested in understanding which vendors are deploying equipment using the standard. To address this requirement, wireless local area network (WLAN) equipment vendors such as Aruba Networks and Cisco Systems must clearly identify the technical and functional implications of transitioning to n, the integration requirements, and the product road maps, and they must clearly articulate the return on investment (ROI) of an upgrade. Clients also want to know how to secure data deployed over these networks. We believe that addressing security issues is particularly important in the deteriorating economic environment due to the value of proprietary corporate information and employee data among identity thieves. Concerns over mobile device support and platform standardization. Approximately 20% of enterprise mobility inquiries in 2008 focused on mobile devices, operating systems, and device management processes. Most of the questions focused on comparing the benefits and challenges of using specific devices or operating systems. The most commonly used mobile operating systems used in North America are BlackBerry and Windows Mobile, while European enterprises often support Symbian, as well. Following the iphone 3G launch in 2008, many enterprise IT organizations are being pressured by senior executives to provide support for this mobile device. Forrester s take: The mobile device landscape is extremely fragmented within enterprises and includes BlackBerry, Windows Mobile, Palm, Symbian OS, and now iphone smartphones. During the next few years, we expect that most enterprises will support two or three operating systems to address a variety of enterprise user application requirements and geographic network specifications, so they must ultimately support at least two to three diverse platforms. We believe that the iphone 3G is ready for prime time because it supports Microsoft ActiveSync, push , contacts, and calendar and can be remotely wiped if lost of stolen. As a result, enterprises must carefully weigh the iphone benefits (e.g., hardware design, Internet browser capabilities, and usability) against the challenges (e.g., battery removal process and shorter battery life) before determining whether to support iphone devices in the corporation. Marketing strategy executives must document how their device management solutions address corporate requirements for selecting, managing, and maintaining mobile devices, as well as ensuring device security.

4 4 Growing interest in understanding the profile of emerging mobile worker segments. Many enterprises view mobility as a strategic initiative that enhances worker productivity and flexibility, and as a result, they believe it is imperative to define a holistic strategy to support the mobility needs of various user segments in the corporation. In 2008, approximately 10% of all enterprise mobility inquiries focused on user segmentation and overall trends driving demand for enterprise mobility. Forrester s take: Forrester believes that three key mobile worker segments exist and will grow in firms: 1) mobile information workers who spend a significant amount of time on the road; 2) mobile task workers who are away from their desks most of the day and use mobile applications to complete specific work-related activities; and 3) mobile wannabes who are non-mobile workers, such as executive assistants and human resource personnel, but who want to use their personal mobile devices in a work setting. Growth will come from the mobile wannabe segment. Mobile wannabes will use a light version of mobile applications and services such as , calendaring, and access to corporate portals. Application developers need to create easy-to-use versions of these applications to appeal to mobile wannabes who have a consumer mindset and are not willing to spend time in application training sessions. Marketing and vendor strategy executives influence enterprise mobility decisions. A wide array of individuals representing user, vendor, and marketing organizational roles are asking questions about enterprise mobility (see Figure 2). IT infrastructure and operations executives are the leading user role making enterprise mobility inquiry requests in 2008, accounting for 82 inquiries. However, if we look at enterprise mobility inquiry requests from 2002 through 2008, enterprise architects lead the user role category, making 182 enterprise mobility inquiry requests during this time frame. Although they are certainly not dominant, we are seeing an increase in queries from marketing and business executives, including technology product management, and the business process and applications roles. Forrester s take: The purchasing decision-makers for mobility products are primarily IT executives (e.g., CIOs, enterprise architects, and IT infrastructure and operations) today, as well as individuals making their personal device choice. However, business decision-makers often influence the mobile purchasing decision-making process, as well. Given the range of employee roles participating in the mobility decision-making process, vendors must be role-focused in their marketing activities. For example, to address the needs of enterprise architects, collateral materials must address the technology specifications and identify network architectural issues associated with deploying wireless networks and issues, such as choosing a platform for mobile middleware to broker all mobile applications enterprisewide. Further, because mobile application interest is on the rise, it is important to create nontechnical messages that point to the business benefits of mobile applications and the time frame for ROI.

5 5 Figure 1 Enterprise Mobility Inquiries By Topic, 2002 To 2008 Number of inquiries Campus wireless/network infrastructure Contracts/pricing/SLAs Mobility strategy/fmc Devices/licensing models Enterprise applications/vertical applications Mobile operator positioning Overall trends/user segmentation Security Other Source: Enterprise mobility-related inquiries from 2002 to Source: Forrester Research, Inc.

6 6 Figure 2 Role-Based Segmentation Of Enterprise Mobility Inquiries, 2002 To Enterprise mobility inquiries for user roles, 2002 to 2008 Number of inquiries by user role 100 CIO Application development and program management 80 Enterprise architecture IT infrastructure and operations Information and knowledge management 60 Security and risk Sourcing and vendor management Business process and applications Enterprise mobility inquiries for vendor and marketing roles, 2002 to Number of inquiries by vendor and marketing roles Market research Vendor strategy Direct marketing Technology product management and marketing Marketing leadership Interactive marketing Customer experience ebusiness Source: Enterprise mobility-related inquiries from 2002 to 2008 Note: In 2008, 150 inquiries had an unidentified or other role and are not included in the above graphs Source: Forrester Research, Inc.

7 7 Endnotes 1 For insight and analysis of the trends and factors driving demand for enterprise mobility among corporations in North America and Europe, see the July 11, 2008, Demand Insights: Enterprise Mobility 2008 report. 2 The count for each inquiry represents a single request from a client, except for application inquiries. For those inquiries, we noticed that clients in earlier years asked about one application, whereas more recently, they were asking about multiple applications. To accurately represent the application inquiries, we counted inquiries for each specific type of application as separate inquiries, even though separate clients were not asking. This means that firms that were asking about applications were asking about multiple applications across the firm, rather than just a point application, implying more widespread usage of mobility in the firms that were asking. 3 For a detailed description and profile of the mobility requirements of the mobile wannabes segment, see the October 9, 2008, Enterprise Mobile User Forecast: Mobile Wannabes Are The Fastest-Growing Segment report. Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit 2009, Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester, Technographics, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. To purchase reprints of this document, please For additional information, go to

The Expanding Role Of Mobility In The Workplace

The Expanding Role Of Mobility In The Workplace A Custom Technology Adoption Profile Commissioned By Cisco Systems February 2012 Corporate Mobility Initiatives Gain Momentum Workers are increasingly mobile, and a majority of enterprises are focused

More information

Economic Impact Of A BlackBerry Solution In North American Enterprises

Economic Impact Of A BlackBerry Solution In North American Enterprises September 2009 Economic Impact Of A BlackBerry Solution In North American Enterprises A Study Of The Adoption And Total Economic Impact (TEI) Of BlackBerry At Enterprise Organizations A commissioned study

More information

Latest IT Trends For Secure Mobile Collaboration

Latest IT Trends For Secure Mobile Collaboration A Custom Technology Adoption Profile Commissioned By Cisco Systems September 2013 Corporate Mobility Momentum Accelerates Among Enterprises The pace of enterprises deploying corporate mobility initiatives

More information

Key Strategies To Capture And Measure The Value Of Consumerization Of IT

Key Strategies To Capture And Measure The Value Of Consumerization Of IT A Forrester Consulting Thought Leadership Paper Commissioned By Trend Micro Key Strategies To Capture And Measure The Value Of Consumerization Of IT Enterprises Achieve A Wide Range Of Benefits By Deploying

More information

TRENDS Includes Business Technographics data

TRENDS Includes Business Technographics data TRENDS Includes Business Technographics data Government Leads The Pack In Mobile Application Adoption by Alan E. Webber with Bradford J. Holmes, Julie Hanson, and Alyssa L. Baer EXECUTIVE SUMMARY As enterprise

More information

Case Study: Beefing Up Software Developer Skills How Maritz Solved The Developer Skills Problem

Case Study: Beefing Up Software Developer Skills How Maritz Solved The Developer Skills Problem Case Study: Beefing Up Software Developer Skills How Maritz Solved The Developer Skills Problem by Dave West with Mike Gilpin and David D Silva Executive Summary The skills of the software development

More information

August 24, 2007 Are You Ready For Unified Communications?

August 24, 2007 Are You Ready For Unified Communications? August 24, 2007 Are You Ready For Unified Communications? by Elizabeth Herrell for Infrastructure & Operations Professionals Making Leaders Successful Every Day For IT Infrastructure & Operations Professionals

More information

TECH CHOICES. September 20, 2006 Comparing The ROI Of SaaS Versus On-Premise Using Forrester s TEI Approach. by R Ray Wang

TECH CHOICES. September 20, 2006 Comparing The ROI Of SaaS Versus On-Premise Using Forrester s TEI Approach. by R Ray Wang September 20, 2006 Comparing The ROI Of SaaS Versus On-Premise Using Forrester s TEI Approach by R Ray Wang TECH CHOICES Helping Business Thrive On Technology Change TECH CHOICES Includes a TEI model and

More information

For Business Processes & Applications Professionals

For Business Processes & Applications Professionals How Kelly Services Implemented Onboarding To Retain Quality Workers by Claire Schooley with Connie Moore and Ralph Vitti Executive Summary Kelly Services did not have a formal onboarding program. New hires

More information

For Enterprise Architecture Professionals

For Enterprise Architecture Professionals Case Study: How Wyeth Upgraded Its B2B Operations To Support A Global ERP Strategy Ken Vollmer with Alex Cullen and Matt Czarnecki Executive Summary Wyeth Pharmaceuticals recently completed a major upgrade

More information

For Business Process & Applications Professionals

For Business Process & Applications Professionals Proactive Outbound Notification Saves Money And Provides A New Level Of Personalized Services To Customers by Elizabeth Herrell with Robert Whiteley and Margaret Ryan Executive Summary Proactive customer

More information

A Forrester Consulting Thought Leadership Paper Commissioned By Zebra Technologies. November 2014

A Forrester Consulting Thought Leadership Paper Commissioned By Zebra Technologies. November 2014 A Forrester Consulting Thought Leadership Paper Commissioned By Zebra Technologies November 2014 Internet-Of-Things Solution Deployment Gains Momentum Among Firms Globally Improved Customer Experience

More information

For Enterprise Architecture Professionals

For Enterprise Architecture Professionals Case Study: Using SOA And BPM To Support Enterprise Agility How A Florida College Used An Integrated Approach To Reach Its Goals by Ken Vollmer with Gene Leganza and Matt Czarnecki Executive Summary Case

More information

December 2, 2011 Consumerization Drives Smartphone Proliferation by Ted Schadler for Content & Collaboration Professionals

December 2, 2011 Consumerization Drives Smartphone Proliferation by Ted Schadler for Content & Collaboration Professionals December 2, 2011 Consumerization Drives Smartphone Proliferation by Ted Schadler for Content & Collaboration Professionals Making Leaders Successful Every Day December 2, 2011 Consumerization Drives Smartphone

More information

For Infrastructure & Operations Professionals

For Infrastructure & Operations Professionals Case Study: AMERICAN SYSTEMS Demonstrates The Value Of Business Service Management From Reactive To Proactive: Using Service Management To Leverage Integrated Event Correlation Executive Summary by Evelyn

More information

For Infrastructure & Operations Professionals

For Infrastructure & Operations Professionals Case Study: California State University, Fresno Implements ITSM Without Breaking The Bank by Evelyn Hubbert with Peter O Neill and Lindsey Kempton Executive Summary When faced with austere budget challenges,

More information

Understand Communication Channel Needs To Craft Your Customer Service Strategy

Understand Communication Channel Needs To Craft Your Customer Service Strategy For: ebusiness and Channel strategy Professionals Understand Communication Channel Needs To Craft Your Customer Service Strategy by Kate leggett, march 11, 2013 Key TaKeaWays The Majority of Consumers

More information

Managed Mobility Cloud Services Gain Momentum With European Midmarket Organizations

Managed Mobility Cloud Services Gain Momentum With European Midmarket Organizations A Custom Technology Adoption Profile Commissioned By VeliQ & SAP January 2014 Managed Mobility Cloud Services Gain Momentum With European Midmarket Organizations 1 Introduction The mobile mind shift resulted

More information

September 16, 2008 Why IT Service Management Should Matter To You

September 16, 2008 Why IT Service Management Should Matter To You September 16, 2008 Why IT Service Management Should Matter To You by Evelyn Hubbert for IT Infrastructure & Operations Professionals Making Leaders Successful Every Day Client Choice topic September 16,

More information

EXECUTIVE SUMMARY. For Interactive Marketing Professionals. Applications

EXECUTIVE SUMMARY. For Interactive Marketing Professionals. Applications Includes Forrester research panel data, Client Choice topic Social Media Playtime Is Over Applications by Jeremiah K. Owyang with Josh Bernoff, Tom Cummings, and Emily Bowen EXECUTIVE SUMMARY The recession

More information

The Unified Communications Journey

The Unified Communications Journey A Custom Technology Adoption Profile Commissioned By Cisco Systems How IT Is Responding To Increasing Demand For Mobile And Visual Collaboration July 2012 Introduction Today s IT managers have to navigate

More information

April 4, 2008 The Five Essential Metrics For Managing IT by Craig Symons with Alexander Peters, Alex Cullen, and Brandy Worthington

April 4, 2008 The Five Essential Metrics For Managing IT by Craig Symons with Alexander Peters, Alex Cullen, and Brandy Worthington The Five Essential Metrics For Managing IT by Craig Symons with Alexander Peters, Alex Cullen, and Brandy Worthington EXECUTIVE SUMMARY CIOs frequently ask what IT should measure and report to business

More information

For ebusiness & Channel Strategy Professionals

For ebusiness & Channel Strategy Professionals Retailers Plan To Expand Online Customer Service Channels In 2010 But Disconnection Between Customer Service And Brand May Spell Trouble by Diane Clarkson with Carrie Johnson, Elizabeth Stark, and Kate

More information

October 27, 2009 Case Study: ING Delivers Personalized Product Offers Across Channels In Real Time

October 27, 2009 Case Study: ING Delivers Personalized Product Offers Across Channels In Real Time October 27, 2009 Case Study: ING Delivers Personalized Product Offers Across Channels In Real Time by Alexander Hesse for Customer Intelligence Professionals Making Leaders Successful Every Day October

More information

For Interactive Marketing Professionals

For Interactive Marketing Professionals Case Study: InterContinental Hotels Group Consolidates Email And Data Management by Shar VanBoskirk with Kate van Geldern and Angie Polanco Executive Summary InterContinental Hotels Group (IHG) revamped

More information

Is It Time To Refresh Your Wireless Infrastructure?

Is It Time To Refresh Your Wireless Infrastructure? A Forrester Consulting Thought Leadership Paper Commissioned By Zebra Technologies October 2015 Is It Time To Refresh Your Wireless Infrastructure? Table Of Contents Executive Summary... 1 The Age Of The

More information

by Michael Speyer with Eric G. Brown, Emily Van Metre, and Christina Lee

by Michael Speyer with Eric G. Brown, Emily Van Metre, and Christina Lee Includes data from Business Data Services, Client Choice SaaS Economics Will Change ISVs SI And VAR Channels Channel Managers: Retool Partner Programs To Prevent SaaS Delivery Disaster by Michael Speyer

More information

Enable Mobility With Application Visibility At The Edge Of The Network

Enable Mobility With Application Visibility At The Edge Of The Network A Custom Technology Adoption Profile Commissioned By Aerohive December 2014 Enable Mobility With Application Visibility At The Edge Of The Network Introduction Customer-obsessed companies have shifted

More information

I&O Execs: It's Time To Rediscover BSM 2011

I&O Execs: It's Time To Rediscover BSM 2011 May 13, 2011 I&O Execs: It's Time To Rediscover BSM 2011 by Jean-Pierre Garbani with Robert Whiteley and Alex Crumb for IT Operations Professionals Making Leaders Successful Every Day For Infrastructure

More information

October 1, 2007 The Right CRM Metrics For Your Organization by William Band with Sharyn C. Leaver and Mary Ann Rogan

October 1, 2007 The Right CRM Metrics For Your Organization by William Band with Sharyn C. Leaver and Mary Ann Rogan The Right CRM Metrics For Your Organization by William Band with Sharyn C. Leaver and Mary Ann Rogan EXECUTIVE SUMMARY Forrester interviewed 58 executives about their best practices for getting more value

More information

Building Value from Visibility

Building Value from Visibility A Forrester Consulting Thought Leadership Paper Commissioned By Zebra Technologies Building Value from Visibility 2012 Enterprise Internet of Things Adoption Outlook October 2012 Table Of Contents Executive

More information

EXECUTIVE SUMMARY. For IT Infrastructure & Operations Professionals

EXECUTIVE SUMMARY. For IT Infrastructure & Operations Professionals Silver Peak Systems Provides The Most Scalable WAN Optimization Appliance The Forrester Wave Vendor Summary, Q3 2007 by Robert Whiteley with Simon Yates and Rachel Batiancila EXECUTIVE SUMMARY Silver Peak

More information

UC And Collaboration Adoption By Business Leads To Real Benefits

UC And Collaboration Adoption By Business Leads To Real Benefits A Custom Technology Adoption Profile Commissioned By Cisco Systems UC And Collaboration Adoption By Business Leads To Real Benefits July 2013 Deployment Of Broad Set Of Collaboration Capabilities Across

More information

EXECUTIVE SUMMARY. For IT Infrastructure & Operations Professionals

EXECUTIVE SUMMARY. For IT Infrastructure & Operations Professionals NetQoS Offers An Experience Monitoring Solution For Global Performance Management The Forrester Wave Vendor Summary, Q2 2007 by Jean-Pierre Garbani with Thomas Mendel, Ph.D., and Reedwan Iqbal EXECUTIVE

More information

Win The Social Marketing Measurement Game

Win The Social Marketing Measurement Game FOR: Interactive Marketing Professionals Win The Social Marketing Measurement Game by Nate Elliott, November 21, 2012 KEY TAKEAWAYS Avoid The Temptation To Oversimplify Your Metrics Blended single engagement

More information

Top Unified Communications Trends For Midsize Businesses

Top Unified Communications Trends For Midsize Businesses A Custom Technology Adoption Profile Commissioned By Cisco January 2014 Top Unified Communications Trends For Midsize Businesses 1 Introduction As the corporate landscape becomes increasingly mobile, and

More information

Database-As-A-Service Saves Money, Improves IT Productivity, And Speeds Application Development

Database-As-A-Service Saves Money, Improves IT Productivity, And Speeds Application Development A Forrester Consulting Thought Leadership Paper Commissioned By VMware Database-As-A-Service Saves Money, Improves IT Productivity, And Speeds Application Development October 2012 Table Of Contents Executive

More information

Connect and Protect: The Importance Of Security And Identity Access Management For Connected Devices

Connect and Protect: The Importance Of Security And Identity Access Management For Connected Devices A Forrester Consulting Thought Leadership Paper Commissioned By Xively By LogMeIn August 2015 Connect and Protect: The Importance Of Security And Identity Access Management For Connected Devices Table

More information

A Forrester Consulting Thought Leadership Paper Commissioned By AT&T Collaboration Frontier: An Integrated Experience

A Forrester Consulting Thought Leadership Paper Commissioned By AT&T Collaboration Frontier: An Integrated Experience A Forrester Consulting Thought Leadership Paper Commissioned By AT&T August 2013 Table Of Contents Executive Summary... 2 The Profile Of Respondents Is Across The Board... 3 Investment In Collaboration

More information

Page 2. Most Of The Information Workforce Now Works Remotely

Page 2. Most Of The Information Workforce Now Works Remotely The workplace landscape is changing rapidly as people walk into the office with the expectations and sometimes the tools they carry from home. The requirements for flexibility rise even higher as employees

More information

For Content & Collaboration Professionals

For Content & Collaboration Professionals Leveraging Millennials To Drive Enterprise Social Initiatives by Rob Koplowitz with Matthew Brown and Joseph Dang Executive Summary Investments in enterprise social technology continue to rise. At the

More information

May 8, 2009 The ROI Of Project Portfolio Management Tools. by Craig Symons for CIOs. Making Leaders Successful Every Day

May 8, 2009 The ROI Of Project Portfolio Management Tools. by Craig Symons for CIOs. Making Leaders Successful Every Day May 8, 2009 The ROI Of Project Portfolio Management Tools by Craig Symons for CIOs Making Leaders Successful Every Day May 8, 2009 The ROI Of Project Portfolio Management Tools A Total Economic Impact

More information

The Forrester Wave : Application Release Automation, Q2 2015

The Forrester Wave : Application Release Automation, Q2 2015 For: Infrastructure & Operations Professionals The Forrester Wave : Application Release Automation, Q2 2015 by Amy DeMartine and Kurt Bittner, April 14, 2015 Key Takeaways I&O Pros Are Turning Toward Release

More information

September 27, 2007 PremiTech s Passive End User Experience Monitoring Agent Is Performance-Oriented The Forrester Wave Vendor Summary, Q3 2007

September 27, 2007 PremiTech s Passive End User Experience Monitoring Agent Is Performance-Oriented The Forrester Wave Vendor Summary, Q3 2007 PremiTech s Passive End User Experience Monitoring Agent Is Performance-Oriented The Forrester Wave Vendor Summary, Q3 2007 by Jean-Pierre Garbani with Thomas Mendel, Ph.D. and Reedwan Iqbal EXECUTIVE

More information

Digital Business Requires Application Performance Management

Digital Business Requires Application Performance Management A Custom Technology Adoption Profile Commissioned By BMC Software January 2015 Digital Business Requires Application Performance Management Introduction Digital is transforming the rules of business success.

More information

Executive Q&A: Learning Maps; Innovative Tools For Customer Experience Training

Executive Q&A: Learning Maps; Innovative Tools For Customer Experience Training Customer Experience Professionals June 18, 2014 Executive Q&A: Learning Maps; Innovative Tools For Customer Experience Training by Samuel Stern with Harley Manning and Dylan Czarnecki Why Read This Report

More information

TRENDS Includes Business Technographics data

TRENDS Includes Business Technographics data TRENDS Includes Business Technographics data Large Canadian Financial Firms See Value In Managed IP Services Bell Canada s Proactive Approach Defines Its Leadership by Brownlee Thomas, Ph.D. with Christine

More information

ebay Enterprise Is A Strong Performer Among Omnichannel Order

ebay Enterprise Is A Strong Performer Among Omnichannel Order For ebusiness & Channel Strategy Professionals July 29, 2014 ebay Enterprise Is A Performer Among Omnichannel Order Management Vendors Excerpted From The Forrester Wave : Omnichannel Order Management,

More information

Not All Cloud Solutions Are Created Equal: Extracting Value From Wireless Cloud Management

Not All Cloud Solutions Are Created Equal: Extracting Value From Wireless Cloud Management A Custom Technology Adoption Profile Commissioned By Aruba Networks March 2014 Not All Cloud Solutions Are Created Equal: Extracting Value From Wireless Cloud Management 1 Introduction With the rise of

More information

File Sync And Share And The Future Of Work

File Sync And Share And The Future Of Work A Forrester Consulting Thought Leadership Paper Commissioned By Dropbox March 2014 File Sync And Share And The Future Of Work Table Of Contents Executive Summary...1 Workers Are Embracing Sync And Share

More information

Cloud Without Limits: How To Deliver Hybrid Cloud With Agility, Governance, And Choice

Cloud Without Limits: How To Deliver Hybrid Cloud With Agility, Governance, And Choice A Custom Technology Adoption Profile Commissioned By Dell November 2014 Cloud Without Limits: How To Deliver Hybrid Cloud With Agility, Governance, And Choice Introduction With more and more business applications

More information

Capacity Management Benefits For The Cloud

Capacity Management Benefits For The Cloud A Custom Technology Adoption Profile Commissioned By BMC Software November 2014 Capacity Management Benefits For The Cloud Introduction There are many benefits that enterprises can realize by moving workloads

More information

The Forrester Wave : Digital Agencies In China Strategy And Execution, Q1 2015

The Forrester Wave : Digital Agencies In China Strategy And Execution, Q1 2015 For: Marketing Leadership Professionals The Forrester Wave : Digital Agencies In China Strategy And Execution, Q1 2015 by Xiaofeng Wang, January 27, 2015 Key Takeaways OgilvyOne, Isobar, And Razorfish

More information

EXECUTIVE SUMMARY. For CIOs

EXECUTIVE SUMMARY. For CIOs SaaS-Based Tools Lower Barriers To PPM Success Flexibility And Lower Barriers To Entry Enable PPM Across Maturity Levels by Lewis Cardin with Alex Cullen and Tim DeGennaro EXECUTIVE SUMMARY As CIOs face

More information

The Enterprise Information Management Barbell Strengthens Your Information Value

The Enterprise Information Management Barbell Strengthens Your Information Value July 15, 2013 The Enterprise Information Management Barbell Strengthens Your Information Value by Alan Weintraub with Leslie Owens and Emily Jedinak Why Read This Report Businesses increasingly rely on

More information

For Customer Intelligence Professionals

For Customer Intelligence Professionals Intelligence-Powered CRM Enhance Existing CRM Initiatives With Customer Intelligence by Suresh Vittal with Dave Frankland and Allison Smith Executive Summary As organizations become increasingly customer-centric,

More information

April 4, 2008 BPM Tool Usage Varies By Sector. by Ken Vollmer for Enterprise Architecture Professionals. Making Leaders Successful Every Day

April 4, 2008 BPM Tool Usage Varies By Sector. by Ken Vollmer for Enterprise Architecture Professionals. Making Leaders Successful Every Day April, 00 by Ken Vollmer for Enterprise Architecture Professionals Making Leaders Successful Every Day April, 00 Manufacturing And Financial Services Sectors Highlight Key Differences This is the second

More information

Accenture Is A Leader Among Global Infrastructure Outsourcing Vendors

Accenture Is A Leader Among Global Infrastructure Outsourcing Vendors January 13, 2015 Accenture Is A Leader Among Global Infrastructure Outsourcing Vendors Excerpted From The Forrester Wave : Global Infrastructure Outsourcing, Q1 2015 by William Martorelli and Wolfgang

More information

BEST PRAC TICES Includes a case study

BEST PRAC TICES Includes a case study BEST PRAC TICES Includes a case study First Horizon: A Case Study In BPM Success Seven Steps For Successful BPM Implementation by Mary Pilecki with Bruce D. Temkin and Emily Van Metre EXECUTIVE SUMMARY

More information

Are SMBs Taking Disaster Recovery Seriously Enough?

Are SMBs Taking Disaster Recovery Seriously Enough? A Custom Technology Adoption Profile Commissioned By Colt September 2014 Are SMBs Taking Disaster Recovery Seriously Enough? Introduction Small and medium-size businesses (SMBs) have the same challenges

More information

For IT Infrastructure & Operations Professionals

For IT Infrastructure & Operations Professionals Why Isn t Server Virtualization Saving Us More? A Few Small Changes May Dramatically Increase Your Efficiency by Galen Schreck with Stephanie Balaouras and Alex Crumb Executive Summary Companies have rapidly

More information

The Total Economic Impact Of SAS Customer Intelligence Solutions Real-Time Decision Manager

The Total Economic Impact Of SAS Customer Intelligence Solutions Real-Time Decision Manager A Forrester Total Economic Impact Study Commissioned By SAS Project Director: Dean Davison May 2014 The Total Economic Impact Of SAS Customer Intelligence Solutions Real-Time Decision Manager Table Of

More information

Why Endpoint Backup Is More Critical Than Ever

Why Endpoint Backup Is More Critical Than Ever A Custom Technology Adoption Profile Commissioned By Code42 April 2014 Why Endpoint Backup Is More Critical Than Ever Introduction The mobile mind shift is here, and as employees increasingly favor using

More information

For Direct Marketing Professionals

For Direct Marketing Professionals Optimizing Customer Retention Programs by Suresh Vittal with Christine Spivey Overby and Emily Bowen Executive Summary Managing customer churn continues to flummox direct marketers. They struggle to define,

More information

2011 Forrester Research, Inc. Reproduction Prohibited

2011 Forrester Research, Inc. Reproduction Prohibited 1 Developing A Successful Mobile Strategy Christian Kane Analyst Forrester Research May 31, 2012 2 2011 2009 Forrester Research, Inc. Reproduction Prohibited Agenda Workforce trends for supporting mobile

More information

Cloud Change Agents Drive Business Transformation

Cloud Change Agents Drive Business Transformation A Forrester Consulting Thought Leadership Paper Commissioned By Microsoft The Status Of Cloud Computing As A Business Transformation Tool In The UK December 2012 Table Of Contents Executive Summary...

More information

Hybrid Cloud Adoption Gains Momentum

Hybrid Cloud Adoption Gains Momentum Redefining The Role Of IT As Digital Transformation Takes Center Stage GET STARTED Evaluating The Trends In Hybrid Cloud Adoption Organizations have been adopting cloud solutions, both public and private,

More information

A Tidal Wave of Dynamic Web Content Is Coming How Will You Respond?

A Tidal Wave of Dynamic Web Content Is Coming How Will You Respond? A Custom Technology Adoption Profile Commissioned by Riverbed A Tidal Wave of Dynamic Web Content Is Coming How Will You Respond? March 2012 Introduction As enterprises shift from desktop apps to web and

More information

For Interactive Marketing Professionals

For Interactive Marketing Professionals Client Choice topic The Best And Worst Of Paid Search In 2009 Forrester Applies Its Search Marketing Review To 300 Keyword Ads by Shar VanBoskirk with Tom Cummings, Emily Bowen, and Angie Polanco Executive

More information

A Forrester Consulting Thought Leadership Paper Commissioned By Brother. December 2014

A Forrester Consulting Thought Leadership Paper Commissioned By Brother. December 2014 A Forrester Consulting Thought Leadership Paper Commissioned By Brother December 2014 Strategies And Solutions For Secure Webconferencing Choose Deployment Models And Products To Suit Security And Performance

More information

/// FRICTIONLESS BUSINESS USING I.T. TO STREAMLINE OPERATIONS

/// FRICTIONLESS BUSINESS USING I.T. TO STREAMLINE OPERATIONS WHITE PAPER /// FRICTIONLESS BUSINESS USING I.T. TO STREAMLINE OPERATIONS To move fast in today s market companies must work to remove areas of friction that slow their business down. A key element to

More information

Are SMBs Taking Disaster Recovery Seriously Enough?

Are SMBs Taking Disaster Recovery Seriously Enough? A Custom Technology Adoption Profile Commissioned By Cisco March 2015 Are SMBs Taking Disaster Recovery Seriously Enough? Introduction Small and medium-size businesses (SMBs) have the same challenges as

More information

For Customer Experience Professionals

For Customer Experience Professionals January 8, Rating Customer Service Experiences, Consumers Evaluate Customer Service At 9 Companies by Bruce D. Temkin with William Chu and Shelby Catino Executive Summary Forrester asked more than,6 US

More information

For Application Development & Program Management Professionals

For Application Development & Program Management Professionals Case Study: Reliant Security Innovates With Open Source Software by Jeffrey S. Hammond with John R. Rymer and Justinas Sileikis Executive Summary Retailers that want to accept credit cards need to demonstrate

More information

This is the 12th document in the IT Management Software Market series. by Peter O Neill with Thomas Mendel, Ph.D.

This is the 12th document in the IT Management Software Market series. by Peter O Neill with Thomas Mendel, Ph.D. The SLM/BSM Software Market Which Services Must Be Managed: Those Of IT Or Those Of The Business? This is the 12th document in the IT Management Software Market series. by Peter O Neill with Thomas Mendel,

More information

May 30, 2008 Building The Business Case For Master Data Management MDM Projects Should Start By Aligning With Key Business Drivers

May 30, 2008 Building The Business Case For Master Data Management MDM Projects Should Start By Aligning With Key Business Drivers Building The Business Case For Master Data Management MDM Projects Should Start By Aligning With Key Business Drivers by Rob Karel and R Ray Wang with Kyle McNabb and Norman Nicolson EXECUTIVE SUMMARY

More information

The Forrester Wave : Private Cloud Solutions In China, Q1 2015

The Forrester Wave : Private Cloud Solutions In China, Q1 2015 For: Infrastructure & Operations Professionals The Forrester Wave : Private Cloud Solutions In China, Q1 2015 by Charlie Dai and Frank Liu, January 23, 2015 Key Takeaways HP And VMware Lead Among Multinationals;

More information

The Forrester Wave : Loyalty Program Service Providers, Q4 2013

The Forrester Wave : Loyalty Program Service Providers, Q4 2013 For: Customer Insights Professionals The Forrester Wave : Loyalty Program Service Providers, Q4 2013 by Emily Collins, October 30, 2013 Key Takeaways Loyalty Service Providers Don t Just Support Points

More information

November 10, 2009 Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

November 10, 2009 Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact November 10, 2009 Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact by Reineke Reitsma for Consumer Market Research Professionals Making Leaders Successful Every

More information

The Era Of Intimate Customer Decisioning Is At Hand

The Era Of Intimate Customer Decisioning Is At Hand A Forrester Consulting Thought Leadership Paper Commissioned By FICO Decisions Based On An Informed, Intimate, And Immediate Understanding Of Customers Are the Next Normal January 2013 Table Of Contents

More information

For Business Process Professionals

For Business Process Professionals What To Look For In E-Signature Providers Segment E-Signature Use Cases To Help In Your Selection by Craig Le Clair with Connie Moore and Emily Fowler-Cornfeld Executive Summary Electronic signatures are

More information

A Custom Technology Adoption Profile Commissioned By Aerohive Networks. January 2014. Cloud Networking

A Custom Technology Adoption Profile Commissioned By Aerohive Networks. January 2014. Cloud Networking A Custom Technology Adoption Profile Commissioned By Aerohive Networks January 2014 Cloud Networking 1 Introduction Business decision-makers are increasingly prioritizing company growth and new customer

More information

What are your firm s plans to adopt x86 server virtualization? Not interested

What are your firm s plans to adopt x86 server virtualization? Not interested The benefits of server virtualization are widely accepted and the majority of organizations have deployed virtualization technologies. Organizations are virtualizing mission-critical workloads but must

More information

February 4, 2011 The Future Of EDI. by Ken Vollmer for Application Development & Delivery Professionals. Making Leaders Successful Every Day

February 4, 2011 The Future Of EDI. by Ken Vollmer for Application Development & Delivery Professionals. Making Leaders Successful Every Day February 4, 2011 by Ken Vollmer for Application Development & Delivery Professionals Making Leaders Successful Every Day February 4, 2011 It s Time To Take A More Holistic Approach by Ken Vollmer with

More information

Hybrid Cloud Places New Demands On The Network

Hybrid Cloud Places New Demands On The Network A Custom Technology Adoption Profile Commissioned By Juniper Networks April 2014 Hybrid Cloud Places New Demands On The Network Introduction Today s business pressures require IT resources to be a cost-effective

More information

Brief: GE Positions Itself As A Digital Industrial Leader

Brief: GE Positions Itself As A Digital Industrial Leader FOR CIOS Brief: GE Positions Itself As A Digital Industrial Leader by John C. McCarthy Why Read This Brief GE recently hosted Minds + Machines 2015, its fourth annual industrial Internet marketing and

More information

Managed Hosting And Private Hosted Cloud Both Are Viable Alternatives To Public And Virtual Private Cloud Models

Managed Hosting And Private Hosted Cloud Both Are Viable Alternatives To Public And Virtual Private Cloud Models A Forrester Consulting Thought Leadership Paper Commissioned By AT&T June 2014 Managed Hosting And Private Hosted Cloud Both Are Viable Alternatives To Public And Virtual Private Cloud Models Table Of

More information

Simplify And Innovate The Way You Consume Cloud

Simplify And Innovate The Way You Consume Cloud A Forrester Consulting October 2014 Thought Leadership Paper Commissioned By Infosys Simplify And Innovate The Way You Consume Cloud Table Of Contents Executive Summary... 1 Cloud Adoption Is Gaining Maturity

More information

An Executive Primer To Customer Success Management

An Executive Primer To Customer Success Management A Forrester Consulting Thought Leadership Paper Commissioned By Gainsight April 2014 An Executive Primer To Customer Success Management Table Of Contents We Live In A Subscription Economy Learn To Manage

More information

A Forrester Consulting Thought Leadership Paper Commissioned By HP IT Operations Managers Must Rethink Their Approach To Private Cloud

A Forrester Consulting Thought Leadership Paper Commissioned By HP IT Operations Managers Must Rethink Their Approach To Private Cloud A Forrester Consulting Thought Leadership Paper Commissioned By HP IT Operations Managers Must Rethink Their Approach To Private Cloud September 2011 Table Of Contents Executive Summary... 2 Firms Are

More information

Voice Transformation Enables Many Business Benefits

Voice Transformation Enables Many Business Benefits A Custom Technology Adoption Profile Commissioned By AT&T June 2012 Introduction Voice over Internet Protocol (VoIP) solutions enable enterprises to streamline and transform their corporate telecommunications

More information

Is Your Big Data Solution Production-Ready?

Is Your Big Data Solution Production-Ready? A Custom Technology Adoption Profile Commissioned By CenturyLink Technology Solutions January 2014 Is Your Big Data Solution Production-Ready? 1 Introduction This CenturyLink Technology Solutions (formerly

More information

February 6, 2008 Justifying And Funding Infrastructure Investments. by Craig Symons for CIOs. Making Leaders Successful Every Day

February 6, 2008 Justifying And Funding Infrastructure Investments. by Craig Symons for CIOs. Making Leaders Successful Every Day February 6, 2008 Justifying And Funding Infrastructure Investments by Craig Symons for CIOs Making Leaders Successful Every Day February 6, 2008 Justifying And Funding Infrastructure Investments by Craig

More information

Mobile Device Management for CFAES

Mobile Device Management for CFAES Mobile Device Management for CFAES What is Mobile Device Management? As smartphones and other mobile computing devices grow in popularity, management challenges related to device and data security are

More information

Application Delivery Controllers For Virtual Applications

Application Delivery Controllers For Virtual Applications A Custom Technology Adoption Profile Commissioned By Cisco June 2012 Introduction Over the past few years, business executives have driven fundamental business practices into IT to contain costs. So it

More information

Seize The Mobile Moment: Field Service Mobility Solutions Improve Customer Experience

Seize The Mobile Moment: Field Service Mobility Solutions Improve Customer Experience A Custom Technology Adoption Profile Commissioned By HP January 2015 Seize The Mobile Moment: Field Service Solutions Improve Customer Experience Introduction Customers expect to get what they want in

More information

The Forrester Wave : Room-Based Videoconferencing, Q3 2012

The Forrester Wave : Room-Based Videoconferencing, Q3 2012 FOR: CIOs The Forrester Wave : Room-Based Videoconferencing, Q3 2012 by Philipp Karcher, August 21, 2012 Key TaKeaWays Videoconferencing Lets Firms Cut Travel and improve everyday Meetings In a work culture

More information

The Future Of The WAN Is Software-Defined

The Future Of The WAN Is Software-Defined Software-Defined WAN Gives Network Managers Better Control Over Their Networks To Ensure Security, Reliability, And Cost Efficiency GET STARTED What Is The Future Of The WAN? The adoption of cloud resources,

More information

Governance Takes A Central Role As Enterprises Shift To Mobile

Governance Takes A Central Role As Enterprises Shift To Mobile A Forrester Consulting Thought Leadership Paper Commissioned By Druva October 2014 Governance Takes A Central Role As Enterprises Shift To Mobile Table Of Contents Executive Summary... 1 Mobility Adds

More information