Application Awareness for Service Providers

Size: px
Start display at page:

Download "Application Awareness for Service Providers"

Transcription

1 Application Awareness for Service Providers Why application awareness matters to managed service providers By John E. Burke Principal Research Analyst, Nemertes Research Executive Summary New applications and an evolving organizational environment drive enterprise bandwidth growth and a need for predictable, stable, real-time performance. A new generation of enterprise application Web front-ends and Software as a Service (SaaS) offerings, plus the move to direct-to-internet branch connections are shifting where optimization and security services must be delivered. Faced with budget and staffing issues, enterprise interest in managed optimization for WAN and Internet traffic is growing, and among managed service providers, carriers are well positioned to offer such services. As profit margins shrink on services that become commoditized, such as connectivity itself, service providers must move up the stack to add value and find new revenues. Managed Service Providers (MSPs) can inject application awareness into their services as their next value-add and as a critical differentiator. Anyone offering managed services, either on-premise, in the cloud or as a hybrid solution, must build application awareness into their infrastructures from the bottom up. The Issue: Engineering Network Performance In a Changing Enterprise Organizations must regularly re-engineer their networks for performance as the set of services and applications to which they tailor them changes continually. Today s enterprise is reorganizing itself and its processes around new generations of applications that require lots of bandwidth and real-time performance. Because these applications are critical to new modes of collaboration and customer service their performance is likewise critical. The organization itself continues to spread, indicated by the 9% per year mean growth in the number of branches prior to the recession. Although growth dropped to -3% in the depths of the downturn, it will bounce back to a projected 6% rate for 2010 as the economy recovers. At the same time that they spread the staff to whom IT must deliver applications further apart, organizations of all sizes continue to centralize IT services into data centers, and to consolidate into fewer data centers. More than Nemertes Research DN0767 1

2 half (57%) of organizations are committed to a fully centralized application delivery model, and another 32% deliver most that way. Complicating network engineering is the growing use of direct branch-to- Internet connectivity: 57% of organizations now have direct Internet access in at least some branches, and only 28.6% backhaul all Internet traffic via data centers. Increasing use of direct-to-net access shifts more of the burden of performance management, optimization, and network security to branches. New Enterprise Applications and the Webification of Everything Networks must adapt to new, real-time communications tools: voice over IP (VoIP) and unified communications (UC) systems such as audio and video conferencing. Already most organizations (59.6%) deploy some form of UC, and 17% are planning and piloting solutions. Every organization s network needs to be engineered with real-time communications in mind, and no network optimization solution can ignore the needs of real-time voice and video traffic. In addition to new applications such as UC, changes to existing enterprise applications are altering the picture for performance management. Most enterprise applications have already shifted their user interfaces from custom-built fat clients to Web interfaces. Web front-ends are now moving to a second generation, utilizing Web 2.0 technologies such as AJAX. This shift changes the nature of the traffic the front end generates, often moving much more data through many independent and simultaneous calls to Web servers; this alters how that traffic can best be optimized. Likewise, most organizations (59.1%) now use some software as a service solution, and another 9.1% plan to. Like the shift to direct-to-net connectivity, this continuing shift of enterprise application traffic from WAN to Internet moves some optimization needs from inward-facing to outward-facing connections. In addition to whatever WAN optimization may be required (caching, compression, etc.), branches will require their own Internet-focused optimization, centering on bandwidth guarantees, prioritization, and traffic shaping to make sure enterprisecritical SaaS applications get what they need. Use of direct Internet access to critical applications (and ultimately the use of any cloud resources) puts an increased security burden on the branch network too. Branches need Internet-facing security that can meet organizational requirements for protection from malware, suspect Websites, attacks, and data leakage, as well as the visibility needed for compliance auditing and reporting. Bandwidth and Class of Service Are Not Enough Bandwidth demands rise even (if more slowly) when optimization is in use. Even where enough bandwidth is available, lack of conditioning of that bandwidth can be crippling to applications such as remote desktop or desktop video conferencing. IT must mitigate the effects of latency (the bane of voice and video communications) and packet loss to guarantee the performance and response time of such applications. Nemertes Research DN0767 2

3 IT also needs control over network traffic, both for security purposes (to filter out the bad) and for prioritization (protecting the good). Organizations need to be able to ensure that capacity goes to applications according to their priority to the organization. Prioritization has to be fine-grain, especially with the use of media sharing, bandwidth-intensive social media, and recreational sites still rising. IT must be able to ensure, for example, that a video conference between a key client and sales does not suffer because there is a new Wedding Dance video on YouTube. Likewise, access to critical SaaS applications must take priority over basic Web browsing or even over other, less-critical SaaS services. While class-of-service and quality-of-service features can provide some prioritization on a WAN link, they usually can provide only four to 10 levels of discrimination and prioritization. This will not be granular enough for many an environment with dozens or hundreds of applications and services in use across a similar number of departments and divisions. Application Awareness on the Web As nearly all applications become Web-mediated services, whether internal or external, optimization and security need to parse Web traffic streams with all the granularity they previously brought to bear when application traffic flowed over product-specific ports using application-specific protocols. Treating the Web as a single class of traffic has long been inadequate for performance management; it became so as soon as Web access to enterprise applications became widespread. For a while it was enough to discriminate among URLs or domain names: this domain is high priority, these domains are low, these are forbidden. But when an organization comes to use Web protocols to reach almost everything internally and externally, from applications to shared storage, URL discrimination becomes insufficient. So, organizations requiring fine-grain application awareness need optimization that can distinguish among the different communications streams of applications sharing the same protocol and ports across the firewall. This may simply be for application performance tracking, such as it takes X seconds for an acknowledgement of a transaction to reach the user after the user sends the update request. More likely, though, once an organization has visibility, it will also want to exert some control: give sales transactions priority over reporting transactions, for example, or give all production use of Oracle Web applications priority over training uses. Managed Optimization Services As organizations more frequently outgrow their first optimization systems, they look into upgrading with their current vendors. They look at competitive vendors solutions, too. Increasingly, they also contemplate new deployment paradigms, such as outsourcing some or all of the problem. Nemertes Research DN0767 3

4 Advanced Services UC, SaaS, Cloud Managed Application Hosting, Messaging, Filtering Managed VPN Managed Security, MPLS Basic Connectivity Managed Router Business-level Complex SLA Application Fluent Rich Business Portal Basic Application SLA Application Aware Business Portal, Reporting IP SLA, Quality Guarantees Application Identification Per User Billing/Basic Portal Basic SLA Application Unaware Simple Billing / No Portal Evolution of Managed Services Figure 1: Evolution of Managed Services (Nemertes Research Spring 2009) Fewer than 5% of organizations outsource optimization today, but Nemertes finds about 43% of organizations would prefer to, with a carrier-based managed optimization service layered atop basic connectivity. This is notable, given that outside a traditional you buy it, we manage it outsourcing model, such options barely existed two years ago. Now, solutions exist that treat optimization as the service, rather than management of an optimization appliance. This excites the interest of IT shops strapped for cash and for in-house experts and attention. For the MSP, Applications are the Key Gradual commoditization of once-profitable services puts providers in a never-ending struggle to stay one step ahead of the race to the bottom on pricing. As a result of there being little money to be made in basic connectivity, value-add has to come from somewhere further up the stack, in the application layers. Enterprises focus on delivering applications to remote users with solid performance; this makes deep understanding of application behaviors on the network critically important for providers in the search for profitable value-add services, and optimization an area of vital interest. Nemertes Research DN0767 4

5 Application awareness begins with basic identification of applications present on the network. Once the network knows applications exist, the next step is for it to understand the state and flow of applications communications, what constitutes a conversation and how content flows in each direction. Ultimately, the network should understand various applications protocols well enough to tear down and rebuild network traffic, injecting intelligence, security, control and optimization, providing deep visibility. Application-savvy networks let service providers move their value proposition up the stack, ahead of the oncoming wave of commoditization. The application-fluent network becomes a platform on top of which service providers can build managed services, raise profit margins, and deliver services that can map directly to customers' core businesses. (Please see Figure 1: Evolution of Managed Services, Page 4.) What Managed Optimization Lets Carriers Deliver Ultimately, the application-enabled carrier can define, monitor, and deliver on complete service-level agreements (SLAs) that touch on performance at all layers of the network stack, from base connectivity through transaction times. More than that, they can address issues of visibility and reporting, security and auditability as well, addressing all the layers of enterprise function that IT needs to consider rather than just the lowest ones. To see who will not just survive but thrive in this intensely competitive market, look at customers needs, preferences, and buying requirements. Incumbency in a rapidly changing market is only a temporary advantage and at times, thanks to commoditization, may even be a disadvantage. As many service providers have discovered, cost motivates customers enough to switch providers. When providers fail to cut costs fast enough, they lose customers. Once lost, it takes much bigger price cuts to lure customers back. Price, however, is not the only consideration. Customers are already choosing the next winners in the managed services market, and surprisingly, they are not choosing based on cost alone. In fact, cost is not even the leading selection criterion for choosing a provider; instead, it is the type of services offered. (Please see Figure 2: Criteria for Choosing Managed Service Providers, Page 6.) Even more surprising, this research was conducted in 2009, in the midst of a global recession, with 85% of research participants having experienced flat or declining budgets in the preceding year, and 80% facing them in the coming year. Despite all that, cost was secondary to services. Given all this, we conclude that application fluency will play an increasingly important role in provider competition in this market. Layering services up the protocol stack in ever-increasing value (and profitability) and weaving them together across different service offerings will ultimately enable managed service providers to offer exciting new services with a high degree of customer intimacy. This allows providers to differentiate from competitors and increase customer loyalty by aligning services to the core business processes of the customers. Nemertes Research DN0767 5

6 Figure 2: Criteria for Choosing Managed Service Providers Traditional telecommunication providers have been in the race for decades now. They are adept at weaving together service offerings, and are increasingly focused on applications and optimization. The list of carriers offering some form of managed optimization services now includes AT&T, BT, Orange Business, Sprint, TaTa, and Verizon Business. Most managed optimization services fit the classic managed-services mold: the customer buys and the carrier deploys appliances to the locations requiring optimization, which the carrier then manages. They may be part of the CPE for the carriers own connectivity services, or layered on top of some other carrier s connectivity. Increasingly, though, carriers try an opex only version. The carrier retains ownership of all the appliances, and the customer buys optimization as a service, no capital investment required. A few carriers are even offering non-cpe optimization, a service truly in the cloud, with all traffic shaping and protocol acceleration happening inside the carrier s infrastructure and without appliances on customer sites. Increasingly, carrier offerings reach beyond basic optimization to weave in adjacent, allied technologies such as security, auditing, and logging. Security is a natural complement to optimization; after all, no one wants to optimize delivery of malware, spam, data leaks, or other undesirable material, inbound or outbound. Filtering out bad traffic before it even touches the organization s own network makes security an especially apt pairing with carrier-cloud optimization. Likewise, Nemertes Research DN0767 6

7 central access to network traffic makes auditing the content of the traffic for compliance purposes a natural add-on service. With both separate and integrated offerings in mind, service providers select the vendors they partner with in part based on who can offer both standalone and integrated services. They would much prefer, whether the customer owns the CPE or they do, that there be as little equipment added to each location as possible. When optimization happens in the cloud, they likewise want gear that is ready for multi-tenancy and rapid scaling. Integrated service management should be seamless, requiring as few additional, custom tools as possible and as little replication of policy definition or other efforts as possible. Carrier Case Studies: What Customers Get From Managed Optimization Service providers sell managed optimization services on the benefits customers should expect. As with internal optimization solutions, improved service (application) delivery is the key benefit. Alongside that, the benefits (and risks) that accrue with any managed service offering apply as well: owning less of the infrastructure and shifting capital to operating costs as much as possible; shifting ancillary management and expertise requirements to an outside entity, reducing the internal skill set but allowing internal IT to focus on the most critical subjects. In years like 2008 and 2009, in which capital budgets have been small to nonexistent, and in which IT staffs have been shrinking or holding steady for over 85% of organizations, relying more on operating budgets and pushing additional areas of responsibility to outsourcers looks especially attractive. So, reducing TCO while improving performance is the focus. Application performance typically improves many-fold. For example, TaTa cites 5x performance improvements as typical for many LAN applications running across an optimized WAN. AT&T cites 2x to 10x improvements. TCO reduction is driven partly by externalizing management costs but mostly by slowed/deferred bandwidth upgrades. Carriers typically see customer traffic drop by more than 50% if they put compression in place, allowing upgrades to be postponed for 1 or more years for most customers. The majority of our managed optimization customers see a double-digit reduction in TCO, said an executive with Orange. Deferring major bandwidth upgrades can, in itself, provide very significant savings and, in Nemertes cost modeling, leads to positive ROI in under a year in most cases. Carrier Case Studies: What Carriers Get From Managed Optimization Carriers realize several benefits themselves. Optimization offerings broaden that essential catalogue of services, the key decision criterion for enterprises selecting MSPs as discussed above. Further, they offer another entry point to new accounts; they make RFP responses more robust; and, most importantly, they improve customer intimacy. Nemertes Research DN0767 7

8 A foot in the door. Orange, TaTa, Sprint, and others all cite optimization as an opportunity to gain entry to accounts where other carriers are handling commodity connectivity. Whether coming in to manage active traffic optimization, or simply deploying optimization gear in order to gain deep visibility into network traffic, as a secondary service provider they come in with the opportunity to point out and help fix performance problems, an excellent first step toward becoming a primary service provider. A better response. Most carriers with optimization services begin to add them to lots of RFP responses as an additional service. The majority of network services RFPs go out without any requirement for optimization included. However, being able to offer things like application-level QoS or application performance SLAs can be a valuable differentiator in a response. Applications are the key, notes a Verizon Business executive. Folks often come in with one problem, but leave with the resolution to several. Given 43% of organizations having an interest in carrier-based optimization, Nemertes believes both that optimization will be the specific focus of as steadily increasing number of RFPs in the short term (for the next 3 years or so), and that it will become a required feature on the majority of large WAN RFPs within the next 5 years. A new level of intimacy. By their nature, optimization appliances provide an unprecedented level of visibility into enterprise network traffic, especially that driven by the newest generation of web-everything applications. Combine that with extensive discussion about what applications and services really matter to the customer, and these carriers gain a much deeper level of intimacy with those customers. Being able to act on that deeper knowledge of the business and better serve their needs by effecting changes in network vastly increases the importance of the carrier to the customer when compared to being just plumbing. As a TaTa executive puts it, We can stop talking about dollars per megabit and instead about the applications they need, the bandwidth those use, and about guaranteeing their performance, a sentiment echoed by Orange: Ultimately, we come to learn more about the customer s business and therefore can better serve their needs. By establishing relationships that revolve around more than bandwidth (on which they make little or no profit) these carriers establish relationships they expect to last longer and be more lucrative. Conclusions and Recommendations To deliver all the new and old services users require, IT may need to compress traffic to conserve bandwidth, but must condition network traffic to guarantee acceptable performance. IT must control traffic to ensure security and also accountability, making sure network resources go to applications according to their organizational priority, no matter what else they may share protocols or delivery models with. IT may do this in-house or via managed or cloud services. IT service delivery requires focusing on application performance. This makes application awareness of value to carriers and other network service Nemertes Research DN0767 8

9 providers. Service providers, to prepare infrastructures, organizations, and processes for application awareness, should: Add application-fluent components to the network edge, intermediate and even core layers. Multi-tenancy and high throughput with low latency while using all features are critical criteria. Integrate reporting data from application-fluent components into portals and standard dashboards. Provide, as value added services, drill-down to very granular data about process, transaction, application or component performance, as well as per-site and per-user performance. Develop, or partner to provide business-process integration and reengineering services; optimization services enabling resource centralization or worker distribution will enable customers to re-imagine how they work, but be ready to help them realize their visions. Strengthen security, reporting, audits, and mechanisms for working with customer auditors. Weaving more tightly into client business processes increases your clients exposure, so be prepared to demonstrate that you are not significantly increasing their risk. About Nemertes Research: Nemertes Research is a research-advisory firm that specializes in analyzing and quantifying the business value of emerging technologies. You can learn more about Nemertes Research at our Website, or contact us directly at Nemertes Research DN0767 9

Do More with MPLS: Ensure Application Performance

Do More with MPLS: Ensure Application Performance Do More with MPLS: Ensure Application Performance Buy More Performance, Not More Bandwidth By John Burke Principal Research Analyst, Nemertes Research Executive Summary VoIP and collaboration tools, provisioned

More information

Delivering Managed Services Using Next Generation Branch Architectures

Delivering Managed Services Using Next Generation Branch Architectures Delivering Managed Services Using Next Generation Branch Architectures By: Lee Doyle, Principal Analyst at Doyle Research Sponsored by Versa Networks Executive Summary Network architectures for the WAN

More information

Business Benefits of Smarter Networks for Smarter Branches

Business Benefits of Smarter Networks for Smarter Branches Business Benefits of Smarter Networks for Smarter Branches By John Burke CIO and Principal Research Analyst, Nemertes Research Executive Summary The next iteration of the WAN and the branch is an opportunity

More information

Application Delivery for Virtualized Infrastructures

Application Delivery for Virtualized Infrastructures Application Delivery for Virtualized Infrastructures By Andreas M. Antonopoulos, SVP and Founding Partner, Nemertes Research and John E. Burke, Principal Research Analyst Executive Summary Virtualized

More information

Ipanema Technologies: A True Synergy Between WAN Optimization and Application Performance Management

Ipanema Technologies: A True Synergy Between WAN Optimization and Application Performance Management Ipanema Technologies: A True Synergy Between WAN Optimization and Application Performance Management Introduction When WAN optimization technologies were first introduced to the market, solution providers

More information

White Paper. The Assurance Checklist for Branch Networks A pragmatic guide for building high performance branch office networks.

White Paper. The Assurance Checklist for Branch Networks A pragmatic guide for building high performance branch office networks. White Paper The Assurance Checklist for Branch Networks A pragmatic guide for building high performance branch office networks. - 1 - Executive Summary The era of mobility and consumerization has fundamentally

More information

Application Visibility and Monitoring >

Application Visibility and Monitoring > White Paper Application Visibility and Monitoring > An integrated approach to application delivery Application performance drives business performance Every business today depends on secure, reliable information

More information

Do More with MPLS: A Foundation for Security

Do More with MPLS: A Foundation for Security Do More with MPLS: A Foundation for Security By John E. Burke Principal Research Analyst, Nemertes Research Executive Summary Organizations of all sizes find it a challenge to maintain the skilled staff

More information

Business Case for S/Gi Network Simplification

Business Case for S/Gi Network Simplification Business Case for S/Gi Network Simplification Executive Summary Mobile broadband traffic growth is driving large cost increases but revenue is failing to keep pace. Service providers, consequently, are

More information

The Financial Benefits of Using LiveAction Software for Network QoS

The Financial Benefits of Using LiveAction Software for Network QoS White Paper The Financial Benefits of Using LiveAction Software for Network QoS How implementing network quality of service management can provide quantifiable cost savings, improved profitability and

More information

WAN OPTIMIZATION FOR TELCOS, MANAGED SERVICE AND CLOUD PROVIDERS

WAN OPTIMIZATION FOR TELCOS, MANAGED SERVICE AND CLOUD PROVIDERS WAN OPTIMIZATION FOR TELCOS, MANAGED SERVICE AND CLOUD PROVIDERS DATA SHEET INTRODUCTION This document outlines Expand Networks proposition to service providers who want to use its market leading WAN optimization

More information

Network-Based Firewall: Extending the Firewall into the Cloud

Network-Based Firewall: Extending the Firewall into the Cloud Network-Based Firewall: Extending the Firewall into the Cloud By Ted Ritter, CISSP, senior analyst, Nemertes Research Executive Summary Network-based firewall services (NBFW) are gaining momentum. By their

More information

Enterprise. Application Performance Optimization Services Boosting your application performance by optimizing network resources

Enterprise. Application Performance Optimization Services Boosting your application performance by optimizing network resources Enterprise Application Performance Optimization Services Boosting your application performance by optimizing network resources Optimization Services (APO) Deploying and maintaining applications and communications

More information

WAN Optimization Integrated with Cisco Branch Office Routers Improves Application Performance and Lowers TCO

WAN Optimization Integrated with Cisco Branch Office Routers Improves Application Performance and Lowers TCO WAN Optimization Integrated with Cisco Branch Office Routers Improves Application Performance and Lowers TCO The number of branch-office work sites is increasing, so network administrators need tools to

More information

The Ultimate Guide to Gaining Control of the WAN

The Ultimate Guide to Gaining Control of the WAN LAYLAND CONSULTING The Ultimate Guide to Gaining Control of the WAN A TechTarget Document Robin Layland November 2009 The e-book, The Ultimate Guide to Gaining Control of the WAN, explains the drivers

More information

Application Delivery Networks: The New Imperative for IT Visibility, Acceleration and Security > White Paper

Application Delivery Networks: The New Imperative for IT Visibility, Acceleration and Security > White Paper Application Delivery Networks: The New Imperative for IT Visibility, Acceleration and Security > White Paper Application Delivery Networks: The New Imperative for IT Visibility, Acceleration and Security

More information

Navigating to MPLS-Enabled Networks: The Search for Security, Flexibility and Simplicity

Navigating to MPLS-Enabled Networks: The Search for Security, Flexibility and Simplicity AT&T s 4 POINTSOF CONVERGENCE Navigating to MPLS-Enabled Networks: The Search for Security, Flexibility and Simplicity AT&T s Four Points of Convergence Business leaders are quickly recognizing that a

More information

The Next Generation of Wide Area Networking

The Next Generation of Wide Area Networking The Next Generation of Wide Area Networking Introduction As pointed out in The 2014 State of the WAN Report 1, the vast majority of WAN traffic currently uses either the Internet or MPLS. Since the Internet

More information

Managed Network Services: The TCO Payoff

Managed Network Services: The TCO Payoff Managed Network Services: The TCO Payoff s Executive Summary Three out of four midsize businesses describe themselves as network dependent. Cloud computing and mobility are important drivers of network-centric

More information

Managed Network Services: The TCO Payoff White Paper Sponsored by Time Warner Cable Business Class

Managed Network Services: The TCO Payoff White Paper Sponsored by Time Warner Cable Business Class Managed Network Services: The TCO Payoff White Paper Sponsored by Time Warner Cable Business Class s Executive Summary Three out of four midsize businesses describe themselves as network dependent. Cloud

More information

E-Guide. Sponsored By:

E-Guide. Sponsored By: Security and WAN optimization: Getting the best of both worlds E-Guide As the number of people working outside primary office locations increases, the challenges surrounding security and optimization are

More information

Virtual Patching: a Proven Cost Savings Strategy

Virtual Patching: a Proven Cost Savings Strategy Virtual Patching: a Proven Cost Savings Strategy An Ogren Group Special Report December 2011 Executive Summary Security executives, pushing the limits of traditional labor-intensive IT patch processes

More information

Video Conferencing: A TCO Analysis

Video Conferencing: A TCO Analysis Video Conferencing: A TCO Analysis A Look at What Companies Really Spend By Irwin Lazar, Vice President & Research Director, Nemertes Research Philip Clarke, Research Analyst, Nemertes Research Executive

More information

The Ultralight Branch

The Ultralight Branch The Ultralight Branch By John E. Burke Principal Research Analyst, Nemertes Research Executive Summary The distributed, virtualizing enterprise seeks to limit or break the relationship between physical

More information

UC FOR THE CLOUD ERA HOSTED, VIRTUAL & MANAGED

UC FOR THE CLOUD ERA HOSTED, VIRTUAL & MANAGED UC FOR THE CLOUD ERA HOSTED, VIRTUAL & MANAGED WHITE PAPER WHITE PAPER UC FOR THE CLOUD ERA 2 COMMUNICATION: THE FOUNDATION OF BUSINESS In the past, the private branch exchange (PBX) likely saved your

More information

Getting the Most Out of Your Existing Network A Practical Guide to Traffic Shaping

Getting the Most Out of Your Existing Network A Practical Guide to Traffic Shaping Getting the Most Out of Your Existing Network A Practical Guide to Traffic Shaping Getting the Most Out of Your Existing Network A Practical Guide to Traffic Shaping Executive Summary As organizations

More information

Silver Peak s Virtual Acceleration Open Architecture (VXOA)

Silver Peak s Virtual Acceleration Open Architecture (VXOA) Silver Peak s Virtual Acceleration Open Architecture (VXOA) A FOUNDATION FOR UNIVERSAL WAN OPTIMIZATION The major IT initiatives of today data center consolidation, cloud computing, unified communications,

More information

On the Edge: A Hybrid Approach to Cloud Communications for SMBs

On the Edge: A Hybrid Approach to Cloud Communications for SMBs On the Edge: A Hybrid Approach to Cloud Communications for SMBs Table of Contents Introduction....3 The QoS Problem....3 Edge Devices...4 QoS Techniques Multiservice Business Gateways Hybrid Deployments....5

More information

Opportunities for CSPs in Enterprise-Grade Public Cloud Computing

Opportunities for CSPs in Enterprise-Grade Public Cloud Computing Opportunities for CSPs in Enterprise-Grade Public Cloud Computing Differentiating the public cloud offer: from commodity to enterprise-grade services Reference Code: OT00142-004 Publication Date: May 2012

More information

Top 10 Reasons Enterprises are Moving Security to the Cloud

Top 10 Reasons Enterprises are Moving Security to the Cloud ZSCALER EBOOK Top 10 Reasons Enterprises are Moving Security to the Cloud A better approach to security Albert Einstein defined insanity as doing the same thing over and over again and expecting different

More information

Voice and Video over IP: Leveraging Network Convergence for Collaboration

Voice and Video over IP: Leveraging Network Convergence for Collaboration ISSUE PAPER Voice and Video over IP: Leveraging Network Convergence for Collaboration By Melanie Turek, Senior Vice President & Founding Partner Nemertes Research Executive Summary For several years, the

More information

The State of Application Delivery in 2015

The State of Application Delivery in 2015 The State of Application Delivery in 2015 a report by F5 f5.com/soad 1 Introduction F5 surveyed customers from more than 300 organizations (of all sizes) across a broad spectrum of vertical markets such

More information

Convergence: The Foundation for Unified Communications

Convergence: The Foundation for Unified Communications Convergence: The Foundation for Unified Communications Authored by: Anthony Cimorelli, Senior Product Marketing Manager Onofrio Norm Schillaci, Principal Sales Engineer Michelle Soltesz, Director, Marketing

More information

Cohesion Managed Services

Cohesion Managed Services Cohesion It is s objective to deliver, through its Cohesion managed & hosted services portfolio, the kind of business cohesion that IT managers dream of, but never imagine they can afford. The services

More information

SDN and NFV in the WAN

SDN and NFV in the WAN WHITE PAPER Hybrid Networking SDN and NFV in the WAN HOW THESE POWERFUL TECHNOLOGIES ARE DRIVING ENTERPRISE INNOVATION rev. 110615 Table of Contents Introduction 3 Software Defined Networking 3 Network

More information

Ethernet Wide Area Networking, Routers or Switches and Making the Right Choice

Ethernet Wide Area Networking, Routers or Switches and Making the Right Choice Ethernet Wide Area Networking, Routers or Switches and Making the Right Choice The Road To Ethernet WAN Various industry sources show trends in globalization and distribution, of employees moving towards

More information

IP Telephony: Reliability You Can Count On

IP Telephony: Reliability You Can Count On WHITE PAPER IP Telephony: Reliability You Can Count On Architecture Matters Table of Contents 1. IP Delivers a Foundation for Reliability.................................. 3 2. Compare Three Different

More information

Supporting Server Consolidation Takes More than WAFS

Supporting Server Consolidation Takes More than WAFS Supporting Server Consolidation Takes More than WAFS October 2005 1. Introduction A few years ago, the conventional wisdom was that branch offices were heading towards obsolescence. In most companies today,

More information

WHITE PAPER OCTOBER 2014. Unified Monitoring. A Business Perspective

WHITE PAPER OCTOBER 2014. Unified Monitoring. A Business Perspective WHITE PAPER OCTOBER 2014 Unified Monitoring A Business Perspective 2 WHITE PAPER: UNIFIED MONITORING ca.com Table of Contents Introduction 3 Section 1: Today s Emerging Computing Environments 4 Section

More information

Best Effort gets Better with MPLS. Superior network flexibility and resiliency at a lower cost with support for voice, video and future applications

Best Effort gets Better with MPLS. Superior network flexibility and resiliency at a lower cost with support for voice, video and future applications Best Effort gets Better with MPLS Superior network flexibility and resiliency at a lower cost with support for voice, video and future applications A White Paper on Multiprotocol Label Switching October,

More information

Whitepaper. Controlling the Network Edge to Accommodate Increasing Demand

Whitepaper. Controlling the Network Edge to Accommodate Increasing Demand Whitepaper Controlling the Network Edge to Accommodate Increasing Demand February 2007 Introduction A common trend in today s distributed work environment is to centralize applications and the data previously

More information

Optimize Your Microsoft Infrastructure Leveraging Exinda s Unified Performance Management

Optimize Your Microsoft Infrastructure Leveraging Exinda s Unified Performance Management Optimize Your Microsoft Infrastructure Leveraging Exinda s Unified Performance Management Optimize Your Microsoft Infrastructure Leveraging Exinda s Unified Performance Management Executive Summary Organizations

More information

Advantages of Managed Security Services

Advantages of Managed Security Services Advantages of Managed Security Services Cloud services via MPLS networks for high security at low cost Get Started Now: 877.611.6342 to learn more. www.megapath.com Executive Summary Protecting Your Network

More information

MARKET BRIEF Plug and Play: Managed IP Telephony

MARKET BRIEF Plug and Play: Managed IP Telephony MARKET BRIEF Plug and Play: Managed IP Telephony Sponsored by: NEC William Stofega September 2006 IP TELEPHONY: BENEFITS AND CHALLENGES Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200

More information

Next generation enterprise communications

Next generation enterprise communications Next generation enterprise communications Peter Hall Principal Analyst July 2010 1 Agenda Top CIO/IT manager issues The role of managed services and outsourcing Evolution of players - the expanding role

More information

Why Cloud Computing Needs a Cloud-Intelligent Network

Why Cloud Computing Needs a Cloud-Intelligent Network Why Cloud Computing Needs a Cloud-Intelligent Network April 2012 Prepared by: Zeus Kerravala Why Cloud Computing Needs a Cloud-Intelligent Network 2 Why Cloud Computing Needs a Cloud-Intelligent Network

More information

Cisco Data Center Optimization Services

Cisco Data Center Optimization Services Cisco Data Center Optimization Services Evolve your data center solutions to support business growth, deliver nextgeneration services, and maintain competitive advantage with Cisco Data Center Optimization

More information

GETTING THE MOST FROM THE CLOUD. A White Paper presented by

GETTING THE MOST FROM THE CLOUD. A White Paper presented by GETTING THE MOST FROM THE CLOUD A White Paper presented by Why Move to the Cloud? CLOUD COMPUTING the latest evolution of IT services delivery is a scenario under which common business applications are

More information

Delivering Dedicated Internet Access (DIA) and IP Services with Converged L2 and L3 Access Device

Delivering Dedicated Internet Access (DIA) and IP Services with Converged L2 and L3 Access Device Delivering Dedicated Internet Access (DIA) and IP Services with Converged L2 and L3 Access Device THE NEED Communications Service providers (CSPs) have been transitioning from legacy SONET/SDH to IP and

More information

Acceleration, Optimization, Security and the Data Center: Application Delivery s Next Step

Acceleration, Optimization, Security and the Data Center: Application Delivery s Next Step Acceleration, Optimization, Security and the Data Center: Application Delivery s Next Step Robin Layland Layland Consulting April 2009 The economic downturn is putting pressure on IT to reduce costs and

More information

Opex vs. Capex. How your Business Can Take Advantage of Technology and Increase ROI. www.ipromedia.us

Opex vs. Capex. How your Business Can Take Advantage of Technology and Increase ROI. www.ipromedia.us Opex vs. Capex How your Business Can Take Advantage of Technology and Increase ROI www.ipromedia.us Content 4 Opex vs. Capex 8 Take Advantage of Opex With a Hosted Communications System 12 How to Take

More information

Cisco and Visual Network Systems: Implement an End-to-End Application Performance Management Solution for Managed Services

Cisco and Visual Network Systems: Implement an End-to-End Application Performance Management Solution for Managed Services Cisco and Visual Network Systems: Implement an End-to-End Application Performance Management Solution for Managed Services What You Will Learn In today s economy, IT departments are challenged to decide

More information

ENTERPRISE CONVERGED NETWORK SOLUTION. Deliver a quality user experience, streamline operations and reduce costs

ENTERPRISE CONVERGED NETWORK SOLUTION. Deliver a quality user experience, streamline operations and reduce costs ENTERPRISE CONVERGED NETWORK SOLUTION Deliver a quality user experience, streamline operations and reduce costs THE NEW CHALLENGES IN DELIVERING A HIGH-QUALITY USER EXPERIENCE Key trends are driving new

More information

A Blueprint to the Future of Managed Services Direction of Managed Services with Cloud Initiatives

A Blueprint to the Future of Managed Services Direction of Managed Services with Cloud Initiatives A Blueprint to the Future of Managed Services Direction of Managed Services with Cloud Initiatives Key Takeaways Economic pressures and the new expectations of users, which are being driven by the growth

More information

White Paper. A Guide to Assessing the Network Benefits and Requirements of Cloud VoIP

White Paper. A Guide to Assessing the Network Benefits and Requirements of Cloud VoIP White Paper A Guide to Assessing the Network Benefits and Requirements of Cloud VoIP A Guide to Assessing the Network Benefits and Requirements of Cloud VoIP The positive impact that hosted VoIP can have

More information

Top IT Pain Points: Addressing the bandwidth issues with Ecessa solutions

Top IT Pain Points: Addressing the bandwidth issues with Ecessa solutions Top IT Pain Points: Addressing the bandwidth issues with Ecessa solutions TABLE OF CONTENTS 02 02 05 07 08 Introduction Reliability Performance Scalability Flexibility 1 Amazon lost almost $31,000 per

More information

PRODUCTS & TECHNOLOGY

PRODUCTS & TECHNOLOGY PRODUCTS & TECHNOLOGY DATA CENTER CLASS WAN OPTIMIZATION Today s major IT initiatives all have one thing in common: they require a well performing Wide Area Network (WAN). However, many enterprise WANs

More information

How do you gain the network-level visibility you need to optimize the performance of your mission-critical applications?

How do you gain the network-level visibility you need to optimize the performance of your mission-critical applications? SOLUTION BRIEF CA Technologies Application-driven Network Performance Management How do you gain the network-level visibility you need to optimize the performance of your mission-critical applications?

More information

Virtual Patching: a Compelling Cost Savings Strategy

Virtual Patching: a Compelling Cost Savings Strategy Virtual Patching: a Compelling Cost Savings Strategy An Ogren Group Special Report November 2010 Executive Summary IT patch processes are at a critical crossroads. Exploits appear in the wild only a day

More information

MINIMUM NETWORK REQUIREMENTS 1. REQUIREMENTS SUMMARY... 1

MINIMUM NETWORK REQUIREMENTS 1. REQUIREMENTS SUMMARY... 1 Table of Contents 1. REQUIREMENTS SUMMARY... 1 2. REQUIREMENTS DETAIL... 2 2.1 DHCP SERVER... 2 2.2 DNS SERVER... 2 2.3 FIREWALLS... 3 2.4 NETWORK ADDRESS TRANSLATION... 4 2.5 APPLICATION LAYER GATEWAY...

More information

Accelerate Private Clouds with an Optimized Network

Accelerate Private Clouds with an Optimized Network Accelerate Private Clouds with an Optimized Network An Allstream White Paper 1 Table of contents The importance of WAN 1 WAN challenges for Private Clouds 1 WAN Optimization methods 2 Benefits of WAN Optimization

More information

Mobile Security Challenge Emerges Smart IT Leaders Evaluating Pervasive Security Options

Mobile Security Challenge Emerges Smart IT Leaders Evaluating Pervasive Security Options Mobile Security Challenge Emerges Smart IT Leaders Evaluating Pervasive Security Options By Robin Gareiss Executive Vice President and Founder, Nemertes Research Executive Summary As more employees bring

More information

Enterprise Broadband Access:

Enterprise Broadband Access: Enterprise Broadband Access: What s Your Choice? Executive Summary Today, broadband access isn t just about making a connection to the Internet; it s about running bandwidth-intensive business and multimedia

More information

CloudLink - The On-Ramp to the Cloud Security, Management and Performance Optimization for Multi-Tenant Private and Public Clouds

CloudLink - The On-Ramp to the Cloud Security, Management and Performance Optimization for Multi-Tenant Private and Public Clouds - The On-Ramp to the Cloud Security, Management and Performance Optimization for Multi-Tenant Private and Public Clouds February 2011 1 Introduction Today's business environment requires organizations

More information

Cisco Unified Communications: New Deployment Models for Communications and Collaboration

Cisco Unified Communications: New Deployment Models for Communications and Collaboration Cisco Unified Communications: New Deployment Models for Communications and Collaboration What You Will Learn According to a new survey by Forrester Research, 7 out of 10 enterprises are investing in collaboration

More information

Data Sheet. M o r e... making networks better

Data Sheet. M o r e... making networks better making networks better Data Sheet Networks Unlimited 5 The Colonnades London Road Pulborough West Sussex RH20 1AS Tel:+44 (0)1798 873 001 Fax:+44 (0)1798 873 002 Web: www.netunlim.com Email:sales@netunlim.com

More information

The Need to Rethink the WAN

The Need to Rethink the WAN The Need to Rethink the WAN Introduction In the past few decades, technology advances in the Internet, cloud computing, virtualization, and other technologies have proceeded at a brisk pace. During that

More information

Leveraging SDN and NFV in the WAN

Leveraging SDN and NFV in the WAN Leveraging SDN and NFV in the WAN Introduction Software Defined Networking (SDN) and Network Functions Virtualization (NFV) are two of the key components of the overall movement towards software defined

More information

SOLUTION BRIEF Communications as a Service (CaaS) February 2011

SOLUTION BRIEF Communications as a Service (CaaS) February 2011 SOLUTION BRIEF Communications as a Service (CaaS) February 2011 What s the one constant in today s economy? Change. And in this ever-changing economy, it s the more nimble enterprises that will survive

More information

Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com

Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com WHITE PAPER Converged Business Networks: Simplifying Network Complexity Sponsored by: Level 3 Melanie Posey November 2010 Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015

More information

Voice Over IP Performance Assurance

Voice Over IP Performance Assurance Voice Over IP Performance Assurance Transforming the WAN into a voice-friendly using Exinda WAN OP 2.0 Integrated Performance Assurance Platform Document version 2.0 Voice over IP Performance Assurance

More information

Unified Threat Management, Managed Security, and the Cloud Services Model

Unified Threat Management, Managed Security, and the Cloud Services Model Unified Threat Management, Managed Security, and the Cloud Services Model Kurtis E. Minder CISSP Global Account Manager - Service Provider Group Fortinet, Inc. Introduction Kurtis E. Minder, Technical

More information

The Key to Cost-Effective WAN Optimization - White Paper

The Key to Cost-Effective WAN Optimization - White Paper The Key to Cost-Effective WAN Optimization - White Paper Table of Contents General...3 The Challenges of WAN Link Management in the Datacenter...3 Link Up-time and Business Continuity...3 The Active-backup

More information

What Are Cloud-Connected Data Protection Services About? Architectural Advice for Resellers

What Are Cloud-Connected Data Protection Services About? Architectural Advice for Resellers Protecting Client Data in the Cloud: A Channel Perspective The Essentials Series What Are Cloud-Connected Data Protection Services About? Architectural Advice for Resellers sponsored by Introduction to

More information

A Whitepaper for Service Providers

A Whitepaper for Service Providers A Whitepaper for Service Providers Using SLAs to Gain a Competitive Advantage in Today s Managed Services Market How to Capitalize on the Shift from Managing the Network to Managing Business-Critical Applications

More information

Application Performance Management

Application Performance Management Application Performance Management Intelligence for an Optimized WAN xo.com Application Performance Management Intelligence for an Optimized WAN Contents Abstract 3 Introduction 3 Business Drivers for

More information

How Operating Systems Create Network Efficiency

How Operating Systems Create Network Efficiency White Paper How Operating Systems Create Network Efficiency Lake Partners Strategy Consultants, Inc. 1000 Second Avenue, Suite 3600 Seattle, WA 98104 USA 206.428.0300 888.240.6898 www.lakepartners.com

More information

NEED NETWORK VISIBILITY? www.netusage.net TOTAL NETWORK VISIBILITY

NEED NETWORK VISIBILITY? www.netusage.net TOTAL NETWORK VISIBILITY NEED NETWORK VISIBILITY? Look Inside >>>>>> www.netusage.net TOTAL NETWORK VISIBILITY Netusage in the enterprise Your Top 10 Network Dilemmas 1. Do you know at any point in time what applications are

More information

DELIVERING APPLICATION ANALYTICS FOR AN APPLICATION FLUENT NETWORK

DELIVERING APPLICATION ANALYTICS FOR AN APPLICATION FLUENT NETWORK DELIVERING APPLICATION ANALYTICS FOR AN APPLICATION FLUENT NETWORK INTRODUCTION Managing and designing an enterprise network is becoming more complex. Delivering real-time applications is a top priority

More information

ISI Unified Communications Intelligence Tools: Infortel Select and Microsoft Lync : Driving ROI From Your Lync Investment

ISI Unified Communications Intelligence Tools: Infortel Select and Microsoft Lync : Driving ROI From Your Lync Investment ISI SOLUTIONS WHITE PAPER ISI Unified Communications Intelligence Tools: Infortel Select and Microsoft Lync : Driving ROI From Your Lync Investment By: Mitchell Weiss Director of Product Strategy ISI Telemanagement

More information

How to Determine TCO for IP Telephone Systems

How to Determine TCO for IP Telephone Systems How to Determine TCO for IP Telephone Systems HOW TO DETERMINE TCO FOR IP TELEPHONE SYSTEMS 2 INSIDE: 3 4 5 6 7 8 9 10 11 12 Getting Started What is TCO for UC? Count up Operational Costs Consider the

More information

The changing face of global data network traffic

The changing face of global data network traffic The changing face of global data network traffic Around the turn of the 21st century, MPLS very rapidly became the networking protocol of choice for large national and international institutions. This

More information

2013 WAN Management Spectrum. October 2013

2013 WAN Management Spectrum. October 2013 2013 WAN Management Spectrum October 2013 Market Context... 2 Executive Summary... 3 By the Numbers... 5 Research Background... 6 WAN Management... 8 Business Impact... 9 Submarkets... 10 Deployment...

More information

The adoption of WAN optimisation as a managed service

The adoption of WAN optimisation as a managed service The adoption of WAN optimisation as a managed service Peter Hall Pauline Trotter July 2008 1 The adoption of WAN optimisation as a managed service The demands of business software applications continue

More information

Globus guarantees LYNC video conferencing performances while reducing WAN costs with Ipanema

Globus guarantees LYNC video conferencing performances while reducing WAN costs with Ipanema Globus guarantees LYNC video conferencing performances while reducing WAN costs with Ipanema CASE STUDY ( Re ) discover Simplicity to Guarantee Application Performance COMPANY CHALLENGES 1 Globus is one

More information

White Paper. Calculating the Real Cost of a Business Phone System

White Paper. Calculating the Real Cost of a Business Phone System White Paper Calculating the Real Cost of a Business Phone System Calculating the Real Cost of a Business Phone System How cloud phone systems eliminate the many hidden costs of an on-premise PBX Most IT

More information

NETWORK ISSUES: COSTS & OPTIONS

NETWORK ISSUES: COSTS & OPTIONS VIDEO CONFERENCING NETWORK ISSUES: COSTS & OPTIONS Prepared By: S. Ann Earon, Ph.D., President Telemanagement Resources International Inc. Sponsored by Vidyo By:S.AnnEaron,Ph.D. Introduction Successful

More information

Three Steps to Success with QoS

Three Steps to Success with QoS WHITE PAPER Three Steps to Success with QoS A Riverbed White Paper Introduction: QoS ensures predictable application performance QoS is one of the most widely deployed networking technologies. It is a

More information

WHATARETHEKEYBENEFITS OFMPLSTECHNOLOGY?

WHATARETHEKEYBENEFITS OFMPLSTECHNOLOGY? WHATARETHEKEYBENEFITS OFMPLSTECHNOLOGY? CHOOSINGTHERIGHTWIDEAREANETWORKSOLUTION FORYOURMULTI-LOCATIONENTERPRISE ExecutiveBrief P a g e 1 Executive Brief What are the Key Benefits of MPLS Technology? Choosing

More information

Cisco IWAN and Akamai Intelligent Platform : Maximize Your WAN Investment

Cisco IWAN and Akamai Intelligent Platform : Maximize Your WAN Investment Cisco IWAN and Akamai Intelligent Platform : Maximize Your WAN Investment What You Will Learn Cisco Systems and Akamai Technologies intend to deliver the world s first combined Cisco Intelligent WAN with

More information

Software-Based Session Border Controllers are Critical to the Evolution of Communications

Software-Based Session Border Controllers are Critical to the Evolution of Communications Software-Based Session Border Controllers are Critical to the Evolution of Communications October 2013 Prepared by: Zeus Kerravala Software-Based Session Border Controllers are Critical to the Evolution

More information

White. Paper. The Application Deluge and Visibility Imperative: How to ensure network performance for your business-critical applications

White. Paper. The Application Deluge and Visibility Imperative: How to ensure network performance for your business-critical applications White Paper The Application Deluge and Visibility Imperative: How to ensure network performance for your business-critical applications By Bob Laliberte, Senior Analyst November 2013 This ESG White Paper

More information

Network Enabled Cloud

Network Enabled Cloud Network Enabled Cloud Your company network is the company s vital circulatory system that quickly moves information to people so they can make informed decisions about ways to accelerate your business

More information

The term Virtual Private Networks comes with a simple three-letter acronym VPN

The term Virtual Private Networks comes with a simple three-letter acronym VPN Application Brief Nortel Networks Virtual Private Networking solutions for service providers Service providers addressing the market for Virtual Private Networking (VPN) need solutions that effectively

More information

UNIFIED PERFORMANCE MANAGEMENT

UNIFIED PERFORMANCE MANAGEMENT UNIFIED PERFORMANCE MANAGEMENT VISIBILITY CONTROL OPTIMIZATION COMPLETE WAN OPTIMIZATION Increase the speed and efficiency of your wide area network. Exinda s Unified Performance Management (UPM) solution

More information