SOLUTION BRIEF Communications as a Service (CaaS) February 2011

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1 SOLUTION BRIEF Communications as a Service (CaaS) February 2011

2 What s the one constant in today s economy? Change. And in this ever-changing economy, it s the more nimble enterprises that will survive and thrive. That s why enterprises are rapidly adopting Cloud Services. It didn t take smart CIO s long to realize that in today s economy, where IT departments are challenged with reducing costs and driving revenue, a transformation had to happen. At Global Crossing, Cloud Solutions not only represent a change in the delivery and consumption of networked technology but a whole new way of thinking about networked technology. Whether you re expanding your business or looking to drive greater efficiencies, consider the advantages: Predictable, efficient billing with a per-seat or usage model Services are controlled remotely over a reliable network No need to buy expensive hardware, that sometimes sits idle in the control room Easily scalable, so your company can grow with little operational impact. Turn it on when you need it, turn it off when you don t IT spends time on managing development rather than having to support different technologies You ll have done your part in improving your company s Green Initiative by helping to reduce its carbon footprint The Global Crossing Network: A Vision Ahead of its Time and The Enabler of Today s Cloud Services Purpose built, the Global Crossing all-ip network is reliable, secure, and designed to deliver a globally consistent and predictable experience. A strong network let s our customers get the most from what the cloud model has to offer. We know how to connect the technology to the network without a hitch. It s seamless. 2

3 Introducing Global Crossing Communications as a Service (CaaS) featuring new conferencing options that lower costs while enabling key capability advances Enterprises can save 10% to 30% on conferencing costs by moving services to the cloud As an enterprise, you re looking to stabilize and lower conferencing and corporate communication costs. You re also interested in increasing communications efficiency and reducing travel costs while minimizing environmental impacts. With limited resources, it s not easy to keep up with advances in communications technology, to manage integrations, to maintain your onsite equipment and to track unpredictable SLAs. As a matter of fact, a few general trends impact a wide variety of companies today, including: Inefficient business processes for communications and provisioning High-cost equipment, requiring maintenance and support Scalability issues when it comes to applications Lack of consistent, high-quality end-user experiences These trends enhance the benefits of leveraging new network technology and enabling services that appear to be onsite but are actually accessed from the cloud. Rate Challenges The traditional per-minute rate model for conferencing is no longer meeting corporate needs. Per user charges of several cents per minute per user (per leg) add up fast and are totally unpredictable This is why many purchasing departments have pushed mandates that demand annual rate reductions (15%, for example) from their vendors. Enterprises could purchase equipment and manage it on the premises, but that s not easy. And, it s very risky to commit to a particular technology stack for unified communications, purchase the equipment, and license the software. Plus, companies don t want to take focus away from their core business competencies. With constant technology advances, changing the ecosystem can introduce huge costs. But, ignoring the advances can require in-house expertise that just isn t there. CaaS offers relief Global Crossing Communications as a Service (CaaS) offers relief. The cloud services model maintains a high-quality end user communications experience while off-setting the ever-increasing expense and complexity of managing infrastructure onsite. 3

4 The Global Crossing CaaS offer includes: SIP-based audio conferencing MPLS connection with QoS Customer facing API for integration with enterprise applications (GC Connect) Mobile apps for roaming users Per seat bundled pricing Future phases of CaaS will include: Messaging/IM Telephony Presence Find Me, Follow Me Call Routing SIP Reservation-less Video Elastic Call Scaling (SIP Virtualization) Customer portal for provisioning and SLA analytics It s pretty simple. We deliver the data connection and SIP trunk so your calls stay within our global MPLS network, as opposed to incurring tolls on the PSTN. You get all the great technology advances, like audio and video Session Initiated Protocol (SIP) with presence, Instant Messaging (IM) and web communications--without the local equipment and maintenance burdens. The Global Crossing CaaS solution provides: High quality SIP-based audio conferencing MPLS connectivity with the highest quality of service PDA applications for roaming users providing onclick access Per seat pricing A customer-facing API toolset for integration with company productivity applications Virtualized redundancy and scalability A consistent global experience and solution supported by network and data center expertise Technology growth burdens shouldered by Global Crossing The CaaS solution is a transparent addition to your existing technology. It spares you the network maintenance and services evolution support costs associated with your current equipment. As a result, you ll have the benefit of: A cost-effective global flat rate for on net conference calls Predictable monthly expenditures Faster scalability Seamless integration of services A higher-quality user experience On Net Benefits Each CaaS user has unlimited audio conferencing minutes. The services are easily provisioned remotely by Global Crossing. With CaaS, the services appear on premise, but they re really delivered via the cloud. Some of your calls will incur additional charges for local loop and off-net minutes, but the on net savings accumulate quickly. For example, if you re paying two cents per minute for off net calls (customer, vendor and partner calls that originate via the PSTN), you reduce your effective rate to 1.5 cents per minute with just 50% of your 4

5 The Cloud s Silver Lining Charge by the service utilized Scalability and high availability Flexible service terms Automated, self-provisioning Consume services remotely over the IP network Dynamic growth and scaling without operational impact Highly available and resilient Automated service activation calls on net. The blended effective rate per minute equates to 10%-30% savings for most of our customers. All those team conferences and remote calls enjoy one flat, all-you-can-eat monthly charge. You can immediately offer conferencing to thousands of users with simple pass codes. Global Crossing also has mobile applications that allow roaming users to get onto the conference from their smart phones. Simple Implementation and Integration Global Crossing can integrate CaaS into any enterprise environment. It s a seamless add-on to your existing technology. All you need is an IP-enabled PBX and a router. We order up CaaS and terminate it to the edge of your network. It s that simple. You are in Control Global Crossing s ucommand TM analytic tools help you optimize the services for the exact amount of capacity you need. The CaaS solution also includes a customer-facing API, bundled pricing, the mobile apps for roaming users, and Global Crossing Connect, a communications application that helps you increase productivity enterprise-wide. Growing into the Solution and Taking it Global As your distributed enterprise adds IP telephony capabilities across the globe, you can bring in field offices and put more of your calls on net. Home users that connect to the VPN via soft phones are also considered on net. The higher percentage of your calls that are on net, the more you save. With Global Crossing CaaS, you have access to all the capabilities of traditional conference calling, like integration with Cisco WebEx, Microsoft Office Live Meeting and Global Crossing Web Meeting. We re also systematically layering on capabilities with a two to three year technology roadmap. The vision is to offer additional applications that integrate with the CaaS solution. Customers can then purchase applications that include: Automated SIP Video IM and presence Desktop Web conferencing Telephony Hosted IT services ( ) and directory services 5

6 Reliable, Proven MPLS is the Key Unlike other providers of cloud services, when you opt for Global Crossing s CaaS solution, you re partnering with a proven communications provider. We deliver a highly reliable, owned and operated global IP network as a backbone that s what s needed to optimize a cloud-based service. And, we re an industry leader in collaboration, SIP trunking and Global MPLS. So in summary--along with our flexible pricing model, you can optimize the solution for your unique needs, systematically reduce costs, improve business communications efficiency and go Green, all with one solution. It s that easy. To learn more about Global Crossing CaaS and how it can improve your enterprise communications experience, please call us at in the U.S. or in the UK or anywhere else in the world. Visit us at Global Crossing Holdings Limited. Global Crossing and the 7 Cable Design are registered trademarks of Global Crossing Holdings Limited in the United States and other countries. Global Crossing IP VPN Service is a trademark of Global Crossing Holdings Limited. ucommand is a registered mark of Global Crossing Holdings Limited in the United States. Some services are subject to geographic availability and technological limitations. Other restrictions may apply. Services subject to change without notice.

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