The application of the system of intellectual property management in small and medium enterprises
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1 Neapolis University HEPHAESTUS Repository School of Economic Sciences and Business Master Degree Thesis The application of the system of intellectual property management in small and medium enterprises Constantinou, Christiana Master of Business Administration, Shcool of Business, Neapolis University Pafos Downloaded from HEPHAESTUS Repository, Neapolis University institutional repository
2 THE APPLICATION OF THE SYSTEM OF INTELLECTUAL PROPERTY MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES By CHRISTIANA CONSTANTINOU Master in Business Administration Neapolis University Pafos Pafos, Cyprus September 2014 A thesis Submitted to the Faculty of MBA in partial fulfillment of the requirements for the Degree of MBA i
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4 THE APPLICATION OF THE SYSTEM OF INTELLECTUAL PROPERTY MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES Dissertation Advisor Andreas Kakouris Program Director Professor John Politis iii
5 Abstract Purpose: This dissertation aims to study the application of the system of Intellectual Property, in Small and Medium enterprises in Republic of Cyprus. Design/Methodology/Approach: The conceptual model used for this study was the quantitative research method, in which questionnaires were answered from owners or managers of Small and Medium Enterprises especially in Paphos city, Republic of Cyprus. The questions asked aimed to answer the main question of the research if the system of Intellectual Property is applying, and if yes in which extend and if no, which are the main reasons of not applying. Findings: The results of this research were that the system of intellectual property rights in Small and Medium enterprises is applying in Cypriot businesses, but in a limited degree, especially the application of patents and copyrights, as Intellectual Property rights protection. The use of trademarks and trade names is applying in more extension as the enterprises are proceeding with the application of trademarks and trade names as Intellectual Property rights protection. In contrast with other researches in Europe concerning the Intellectual Property in SMEs in Europe the application of this system is also limited and the SMEs do not exploit their Intellectual Property in order to be more profitable or innovative. Research Limitations/Implications: The research was carried out only in Small and Medium Enterprises located in Paphos city and specifically thirty (30) questionnaires were analyzed. Originality/Value: This study provides some definitions of the basic Intellectual Property Rights and Small and Medium Enterprises. It was done in enterprises located in Paphos city, Cyprus and the main purpose was to understand the application of the system of Intellectual Property in SMEs in Cyprus. Also it was tried to contrast with some researches about this subject which were done in other countries. Keywords: Intellectual property, patents, copyrights, trademarks, trade names, Small and Medium Enterprises. iv
6 TABLE OF CONTENTS ABSTRACT.iv TABLE OF CONTENTS.v CHAPTER 1: INTRODUCTION...1 CHAPTER 2: LITERATURE REVIEW Intellectual property Types of Intellectual property Patents Copyrights Trademarks Trade names Small and Medium Enterprises Intellectual Property and SMEs... 6 CHAPTER 3: METHODOLOGY Qualitative and Quantitative research methods Choice of the most appropriate research method Quantitative research methodology Questionnaire development process: Content and sources Research Setting: Location and Target Populations Conduct of the main study Sample selection Data collection Data analysis procedures.. 12 CHAPTER 4: FINDINGS / DISCUSSION Participants general information Company Name Main part of the questionnaire Section 1: Enterprise structure Section 2: Enterprise activity Section 3: Patents Section 4: Copyrights Section 5: Trademarks 20 v
7 4.2.6 Section 6: Trade names Comparison of the utilization of patents, copyrights, trade marks and trade name by SMEs in Cyprus Comparison of the utilization of patents, copyrights, trademarks and trade name by enterprises providing services or produce/sale products CHAPTER 5:CONCLUSION / RECOMMENDATIONS Concluding Remarks Recommendations BIBLIOGRAPHY APPENDICES Appendix A Appendix B...50 vi
8 LIST OF FIGURES Figure 1: Company name 14 Figure 2: Is your Cypriot enterprise a subsidiary or branch of another enterprise? 15 Figure 3: Small of Medium Enterprise?. 15 Figure 4: Is your enterprise providing services or produces/ sales products?...16 Figure 5: Hold or use issued patents...17 Figure 6: Registration of patents Figure 7: Reasons of not using patents...18 Figure 8: As of December 2013, did your enterprise hold or use any copyrights? Figure 9: In 2013, how many copyrights were licensed from others?. 19 Figure 10: Reasons of not using copyrights.. 20 Figure 11: Use of Trademarks...21 Figure 12: Conforming of the trade marks...21 Figure 13: How did the trade marks acquired?...22 Figure 14: Registration of trade marks in Figure 15: Reasons of not using trademarks Figure 16: As of December 2013 or before did your enterprise hold or use any trade name?. 24 Figure 17: How did the trade name acquired? Figure 18: Reasons of not using trade name.. 25 Figure 19: Comparison of the utilization of patents, copyrights, trademarks and trade name by SMEs in Cyprus 26 Figure 20: Enterprises providing services (percentage of each IP).27 Figure 21: Enterprises produce or sale products (percentage of each IP).27 vii
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