Informatica Data Replication: Maximize Return on Data in Real Time Chai Pydimukkala Principal Product Manager Informatica

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2 Informatica Data Replication: Maximize Return on Data in Real Time Chai Pydimukkala Principal Product Manager Informatica Terry Simonds Technical Evangelist Informatica 2

3 Agenda Replication Business Drivers and Use Cases Informatica Data Replication and Fast Clone Product Overview Preview of 9.5 and beyond Customer Success Story Q&A 3

4 Safe Harbor The information being provided today is for informational purposes only. The development, release and timing of any Informatica product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision. Statements made today are based on currently available information, which is subject to change. Such statements should not be relied upon as a representation, warranty or commitment to deliver specific products or functionality in the future. 4

5 Informatica Data Replication Business Drivers and Use Cases 5

6 Why is Data Replication Important? Customers and Analysts agree At the CAB (Customer Advisory Board) meetings, the # 1 asked for enhancement to Informatica s portfolio has been Data Replication Data replication is a flexible technology that can be used for many purposes, including data integration, data movement for data warehouses and ODS, reporting server, migrations,and high-availability requirements. Transactional log-based replication is one of the most common usage scenarios - Forrester TechRadar Q Enterprise Data Integration report Survey Sez: Replication is the second most common DI technique. Almost half of DI specialists use data replication and/or data sync. - April 2011 TDWI Best Practices Report, Next Generation Data Integration, available via free download at tdwi.org/best-practices-reports. 6

7 Business Drivers for Data Replication The Top Use Cases and Benefits Enable Real-Time Data Warehousing for Operational BI and Analytics Improve decisions and insight by combining real time and historical data Respond quickly to changing business conditions with near real time decisions Scale Up While Reducing IT Spend Offload to cost effective systems for query, analysis and reporting Allow more users access without impacting application performance Reduce risk and improve compliance with full audit trail of all transaction activity Continuous Availability for Business Continuity Eliminate downtime from hardware/software upgrades Eliminate downtime from application maintenance Prevent unplanned outages from interrupting information access 7

8 Primary Data Replication Use Cases Improve Decisions Increase Agility Eliminate Interruptions Reduce Costs Real Time Data Warehousing Data Update Synchronization Continuous Availability Offload Reporting and Analysis Update EDW/ODS continuously with high volumes of current data Send updates to all marts, appliances, etc. for operational BI and analytics Ensure consistent transaction data is in use in sync across the enterprise. Maintain access to original system while upgrading or migrating, then switch to new system Eliminate downtime from maintenance operations Move reporting, query, and analytics to lower-cost systems Scale up end user access without impacting performance 8

9 Informatica Data Replication The Unique Strengths Fast Time to Value Quick configuration and rapid deployment via easy, comprehensive GUI Single day versus weeks to deploy Heterogeneous Platform Support Architected for transactional replication across many source and target database and OS platforms Only solution today that can support all top tier warehouse appliances Optimized for Real Time Data Warehousing Uses innovative techniques to optimize transaction loading into warehouses and appliances Live Audit Capability Audit Apply allows full transaction auditing without impact on production system 9

10 Informatica Data Replication Product Overview 10

11 The Solution: Informatica Data Replication A set of technologies to: Manage the capture, routing and delivery of transactional data in real-time Sources EXTRACT Transaction Logs Optimize delivery to databases, warehouses, and appliances APPLY Databases Appliances JMS Datawarehouses JMS Automate the cloning of application data thousands of mixed tables at once 11

12 Rapid Load: Informatica FastClone Technology that provides: High speed extraction from Oracle to Target Databases and Appliances Source EXTRACT Oracle Data Files Optimized Loading Scripts Optimized scripts for loading databases, warehouses, and appliances Optimized Loading Scripts Databases Datawarehouses Appliances Direct Streaming Direct Streaming Options 12

13 Informatica Data Replication Architecture 13

14 Informatica Data Replication Architecture Replay changes Merge and apply Write to Audit tables Databases EXTRACT HTTPS APPLY Appliances Logs Server Manager Log based Extract Compression Encryption Server Manager High Speed Apply Data warehouses JMS Transaction Integrity Data Consistency Recovery and Restart JMS Sources Targets Synchronize sources to targets Switch to Replication 14

15 Informatica Data Replication 9.5 Features and Roadmap 15

16 Informatica Data Replication A Success Story 16

17 The Situation Memorylane.com (a.k.a Classmates.com) Oracle 11g application database Netezza Data Warehouse 5 member BA/DA team heads down day to day Adhocs Adhocs - 30% on App db and 70% on Data Warehouse Data migration to Netezza supporting daily ETL s 17

18 Problems No Real-time Data Heterogeneous adhocs Night mare Parallel ETL s unknown to BI Eng Team Many stage, detail and summary tables unknown to BI Eng team Poorly performing App DB for both Adhoc and other users Productivity loss for BI Team Effecting daily SLA s 18

19 How Were We Solving It? Building bunch of Informatica 1-1 ETL s Some Shell/SQL script loads Keep writing for new reqs Maintenance headache No checks and balances No Integrity checks More and more requests coming for data in NZ 19

20 Time for Automation! Need a framework for automation of moving and syncing tables from App DB to WareHouse DB Production to DR (Netezza) Need a tool to assist in data sync Auto checks and balances is a Bliss 20

21 What are the Options? Buy vs Build Decision Buy!!! Tools explored WisdomForce (Informatica Data Replication - IDR) GoldenGate DBMoto Infosphere 21

22 Why IDR? Easy to implement Set once and repeat again Even Offshore can do it with step by step instructions Cost effective 22

23 Recap 23

24 Business Drivers for Data Replication The Top Use Cases and Benefits Enable Real-Time Data Warehousing for Operational BI and Analytics Improve decisions and insight by combining real time and historical data Respond quickly to changing business conditions with near real time decisions Scale Up While Reducing IT Spend Offload to cost effective systems for query, analysis and reporting Allow more users access without impacting application performance Reduce risk and improve compliance with full audit trail of all transaction activity Continuous Availability for Business Continuity Eliminate downtime from hardware/software upgrades Eliminate downtime from application maintenance Prevent unplanned outages from interrupting information access 24

25 Marketplace Overview A Trusted, Open Ecosystem Virtual Marketplace for Data Integration Apps Solutions across all technology areas DI, DQ, MDM, Cloud, etc. Open Ecosystem Apps from Partners, ISVs, Consultants, and Developers Seal of Approval ensures App quality R More than 600 Apps, over 200 Free! M 15k visits per month, 2k downloads Please download trial version of Fast Clone on 25

26 Coordinates Chai Pydimukkala cpydimuk Chai Pydimukkala Terry Simonds Terry Simonds 26

27 Questions? 27

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