No Charge Co-Marketing with Campaign Designer

Transcription

1 Business Partner Marketing No Charge Co-Marketing with Campaign Designer Take advantage of new, monthly offers featured in the IBM Express Seller Flash

2 Business Unit or Product Name Express Seller Flash Co-Marketing Each month, IBM offers no charge co-marketing to our Business Partners via the IBM Express Seller Flash newsletter. The promotional offer templates in Campaign Designer are designed to drive in-market IBM Express Seller promotions in the US and Canada. The offer mailer is available during the life of the promotion (typically 60 days) and tie to IBM announced Business Partner incentives and rebates. If you take advantage of an offer postcard, IBM will print and mail from 50 to 2,500 postcards to your data list at no charge! The maximum of 2,500 postcards can be ordered via one order, or multiple orders, within the life of the life of the promotion IBM Corporation

3 What is Campaign Designer? Campaign Designer is a demand generation tool made available to IBM Business Partners. Direct marketing offers great reach and is very cost effective. In less than one hour you can develop multi-tactic demand-generation campaigns at no charge and execute highquality customized marketing collateral at affordable prices. Use Campaign Designer for: Direct Mail: Postcards, Tri-folds and more marketing Event invitations Image downloads and Solution messaging Visit the new Campaign Designer video IBM Corporation

4 Get Started Logging On is Easy 2 1 Get Started: Log on to: or go directly to Sign-in, or register if you are a new user. You will get an ID for the Campaign Designer site within 24 hours IBM Corporation

5 Campaign Designer Navigation is Easy Get Started! From the Home Page, look at the What s New section Click on Express Seller: No Charge Marketing Campaigns and More from the home page. Easiest Path to Express Seller Templates IBM Corporation

6 Campaign Designer Navigation is Easy Follow the prompt and Click here 6

7 Ordering Postcards: Your Monthly No Charge Marketing Offer 7

8 Express Seller Campaign Overview Page Scroll to the Promotional offer template services section of the Express Seller page. Select the offer for the current or previous month that you would like to promote to your end user customers. Click to begin customizing your monthly mailer - there are versions for US and Canadian customers. 8

9 Customizing Your Postcard Template Each month, the Flash offer mailer will provide you with several opportunities to customize the deliverable. A sample of the editable sections are highlighted in red Front Side of February Postcard Back Side of February Postcard 9

10 Customizing Your Postcard Template 1. First, select a section to edit. This will vary by template, but is usually back and front 2. Next choose an element to edit. This also will vary, but will include elements such as headlines, images, solution copy, product text and emblems 3. Select from the provided copy or image options when available. Otherwise, enter text into the space provided. 4. Be sure to click Update Document once you have completed your selection and edits. 5. As you make your selections and edits and continue to click Update Document, your changes will appear on the pdf to the right. 6. You can retain your work at any time by naming your campaign and saving it in the Document Name field

11 Ordering Your Campaign Once you have completed and saved your campaigns, it is very easy to order them. After you save a document, you will be directed to the My Campaigns page. Or at any time, you may click on My Campaigns from the main menu. Select the campaign you wish to order from your list of campaigns. From this screen you may Edit, View, Order, , Copy or Delete any of the campaigns you have created. 11

12 Printer Selection and Terms Once you are ready to order your mail pieces and click on Order from the My Campaigns page, you will be prompted to make a Printer Selection. The printer for the Express Seller Campaign is Rye Printing. You will then be taken to the Printer Terms page. Click the Send me an invoice option. If you order 2,500 pieces or less, you will not receive an invoice. The invoice comes to IBM as we will pick up the tab for printing and postage as a part of this campaign. You are welcome to order as many pieces as you would like above the 2,500 for a minimal fee. You will not be billed when ordering the Express Seller Flash promotional postcards when placing an order of up to 2,500 mail pieces. 12

13 Ordering Your Campaign You are now ready to select the quantity you would like to order. You may also have unaddressed mailers sent to you for your sales team to hand out for you to address in house. 13

14 Providing Data for Your Campaign The Express Seller no charge offer requires that you supply your own data or have the full quantity bulk shipped to you. Your data will go to a third party mail house and will remain confidential. All undeliverable mail pieces will be returned to you. 14

15 Providing Data for Your Campaign You can now attach your data list and provide any Special Instructions. You may also submit your data list to if it is not ready at this time. The data goes directly to Marketblox, an IBM vendor and not to IBM. Data lists need to be formatted as csv, tab delimited, Excel spreadsheet, etc. Your postcard will typically mail in 5 to 7 business days once your data has been received. For campaigns, data can be loaded directly into the tool. 15

16 Help Desk and Additional Contact Information For Further Information, contact: Tim Koepp, North America Program Manager Phone: Campaign Designer Tool Help Phone (North America) Thank you and good luck selling Express! We hope you find value in this no charge co-marketing offer and take advantage each month! 16