Auto Service Professional. Auto Service Professional

Transcription

1 Auto Service Professional 2016 Media Kit (including Editorial Calendar and Rate Card) Auto Service Professional Total Circulation 150,000 magazine Trending News enewsletter website

2 Marketplace ASP readers are responsible for 83% of all aftermarket service and repair 121,000 Independent Repair Facilities Responsible for over $100 Billion in aftermarket service and repair Perform over 51% of all aftermarket service and repair Employ over 500,000 professional repair technicians Over 50% of service technicians are ASE certified / Used Car Dealers, 11% / Light Truck Fleet, 8% pendent Repair Facilities 81% Other, 3% 16,500 New Car Dealer Service Departments Responsible for Fleet almost Manager, $51 4% Billion in aftermarket service and repair Perform over 27% of all aftermarket service and repair Employ over Other, 275,000 Technician/ 3% professional Mechanic, 2% repair technicians Over 60% of service technicians are ASE certified Fleet Manager, Service/ Shop 4% Manager, 22% President/ Owner/ 12,500 Light Technician/ Fleet Mechanic, 2% Maintenance Facilities Corp. Executive, 69% Responsible for over $10 Billion in aftermarket service and repair Perform over Service/ 5% Shop of all Manager, aftermarket 22% service and repair Employ over 75,000 professional repair technicians President/ Owner/ Over 50% of service technicians are ASE certified Corp. Executive, 69% The Light Vehicle Marketplace There were more than 252 million registered light vehicles in the U.S. in Over $193 Billion 2 was spent on professional aftermarket service and repair. Other, 17% ASP readers captured 83% of this total. Auto/ Light Truck Fleets, 5% Auto/ Light Truck Fleets, 5% Auto Service Professional readers Other, 17% New Car Dealers, 27% New Car Dealers, 27% Independent Repair Facilities, 51% Independent Repair Facilities, 51% ASP s readers employ 83% of all aftermarket repair technicians Auto/ Light Truck Fleets, 75,000 Auto/ Light Truck Fleets, 75,000 Auto Service Professional readers Other, 200,000' Other, 200,000' New Car Dealers, 275,000 Independent Repair Facilities, 500,000 Independent Repair Facilities, 500,000 New Car Dealers, 275,000 Sources: Info USA, Dun & Bradstreet, R.L. Polk, NADA, Bobit Fleet Central. 1. Other includes service chains like Sears, Pep Boys, Midas, quick-lubes,tire dealers and Auto Service used car dealer service departments. 2. Does not Professional include $29.7 readers Billion in replacement tire sales. 2

3 Marketplace ASP targets and is delivered to 150,000 light vehicle repair facilities responsible for over 83% of all aftermarket service and repair Alaska 246 Hawaii 349 Washington 2,831 Oregon 1,959 California 16,966 Nevada 865 Idaho 809 Arizona 2,649 Total Circulation 150,000 Utah 1,365 Montana 681 Wyoming 374 Colorado 2,487 New Mexico 874 North Dakota 469 South Dakota 519 Nebraska 1,086 Kansas 1,528 Oklahoma 1,885 Texas 11,923 Minnesota 2,913 Iowa 2,015 Wisconsin 3,001 Missouri 3,013 Arkansas 1,357 Illinois 5,673 Louisiana 1,933 Michigan 4,506 Indiana 3,130 Tennessee 2,984 Kentucky 2,045 Alabama 2,529 Ohio 5,992 Mississippi 1,335 New Hampshire 967 Vermont 450 West Virginia 3,650 Georgia 4,963 New York 7,631 Pennsylvania 7,130 Virginia 3,650 North Carolina 5,243 South Carolina 2,371 Florida 10,797 Maine 827 Massachusetts 3,226 Rhode Island 494 Connecticut 1,807 New Jersey 4,151 Delaware 420 Maryland 2,702 Washington D.C. 126 North East 34,335 Midwest 35,890 South 47,320 West 32,455 Magazine distribution by job function Magazine distribution by business classification Other, 3% Other, 3% Fleet Manager, Fleet 4% Manager, 4% Technician/ Mechanic, Technician/ 2% Mechanic, 2% Service/ Shop Service/ Manager, Shop 22% Manager, 22% New/ Used Car New/ Dealers, Used 11% Car Dealers, 11% Auto/ Light Truck Auto/ Fleet, Light 8% Truck Fleet, 8% Independent Independent Repair Facilities Repair 81% Facilities 81% President/ Owner/ President/ Owner/ Corp. Executive, Corp. 69% Executive, 69% 3

4 Editorial Content ASP readership facts 615,000 ASP not only has the highest circulation among automotive repair publications with its 150,000 circulation, but each issue is viewed by 4.1 readers. Our reach is massive. 45,000 That s the number of shops that receive ASP and do not receive any other competitive magazine. 97% The percentage of ASP readers who confirm that they find our editorial useful and like our digest size. 84% The percentage of ASP readers who directly make decisions on the parts and equipment purchases for their shop. 48% The percentage of ASP readers who indicate they purchased a product after seeing it in an issue of ASP 4

5 Editorial Schedule FEB APR JUN AUG SEP OCT DEC Cover Feature: Complete Brake Work; friction, rotors, calipers, cylinders The Chassis: Profiting from TPMS Service Powerplant: Check engine light diagnostics; Testy driveability issues Tech Bench: Gas and emission analysis Space Close: January 8 Material Close: January 15 Cover Feature: Oxygen/air/fuel sensors; Fuel and air starvation The Chassis: Replacing coil and strut assemblies, tie rod ends Powerplant: Cooling system service; AC recycling/recharging Tech Bench: Electronic fuel pump diagnosis Space Close: March 4 Material Close: March 11 Ad Readership Study Cover Feature: Air/oil/cabin filtration; Full synthetic oil & filter replacement The Chassis: Noise, Vibration, Harshness; brake noise, squeaks, chattering Powerplant: Cure for chronic leaks, gasket sealing for oil pan, valve cover, manifold Tech Bench: Battery testing; Using a multimeter for additional charging test Space Close: May 6 Material Close: May 13 Cover Feature: Spark, ignition, electronics; How to diagnose stalling or no-start vehicles The Chassis: Ride control/strut replacement Powerplant: Leak detection & dye, smoke machine, analyzing what the testing reports reveal Tech Bench: Voltage drops and computer reflashing Space Close: July 8 Material Close: July 15 Cover Feature: Shop Equipment & lifts, compressors, air tools, lighting, shop atmosphere The Chassis: Wheel end service, alignment wheel bearing replacement Powerplant: Belt technology, drivebelts, serpentine belt replacement, new technology Tech Bench: OBD II, circuit testing using your lab scope Space Close: August 5 Material Close: August 12 Ad Readership Study AAPEX/SEMA Show Issue Cover Feature: Training, locating tech training, attending AAPEX classes The Chassis: Brake diagnostics; Curing low and soft pedal problems Powerplant: Replacing timing belt, engine rebuild/reman Tech Bench: EVAP diagnostic strategies; Advanced emission techniques Space Close: September 16 Material Close: September 23 Cover Feature: Companies helping technicians The Chassis: 4x4 and AWD chassis repairs Powerplant: Fuel injection, fuel system and diesel fuel additives Tech Bench: Software systems, updating your diagnostic tools Space Close: November 9 Material Close: November 16 5

6 Specs & Dates Digital Specifications APPLICATIONS PDF, InDesign, IllUstrator or Photoshop, EPS, JPEG or TIFF. PREFERRED FORMAT PDF (Press Optimized with no RGB or Spot Colors). Photoshop files created for any ad configuration that contains a bleed, must be set to bleed size before saving as a PDF. NOTE: All printer s marks must be offset outside the bleed area of the ad. OPEN FILES Collect all elements used to construct the file: layout, images, art and fonts. Export InDesign Documents as InDesign Interchange (.inx) files. IMAGE FORMATS 300 dpi or higher. Image Mode is CMYK Color or Grayscale. Color Type is Process. Ad Configurations COLOR All ads must be converted to CMYK. The use of Pantone/Spot colors may incur additional charges if used. FONTS Do not apply Style Attributes to copy (Bold, Italic, etc.). Use the actual Bold or Italic font. TRAPPING Set all type and elements on top layers to knockout. If overprint is specified for desired effect, do not knockout. PROOF Submit PDF file or hard copy with crop marks. Include additional instructions on proof. Production Manager Karen Runion , Ext. 10 karen.runion@bobit.com Space and Materials Closing Dates Month Space Material 2016 Close Close February January 8 January 15 April March 4 March 11 June May 6 May 13 August July 8 July 15 September August 5 August 12 October September 16 September 23 December November 9 November 16 Auto Service Professional Advertising sales: Publisher Greg Smith Ext Fax Greg.Smith@bobit.com Dan Thornton Mobile djtinc@gmail.com Spread Bleed= 12-1/4 x 9-1/4 Live= 11 x 8 Trim= 12 x 9 Full Page Bleed= 6-1/4 x 9-1/4 Live= 5 x 8 Trim= 6 x 9 2/3 Horizontal 5 1/2 x 5 5/8 1/2 Vertical 2-5/8 x 8 Michele Vargo Ext Fax Michele.Vargo@bobit.com The Dyal Company Marianne Dyal Marianne.Dyal@bobit.com 1/2 Horizontal Bleed Bleed= 6 1/4 x 4-7/8 Live= 5 x 4 Trim= 6 x 4 5/8 6 1/2 Horizontal 5-1/2 x 3-7/8 1/3 Horizontal 5-1/2 x 2 5/8 1/4 Vertical 2-5/8 x 4 Production Manager: Karen Runion Ext Fax Karen.Runion@bobit.com

7 Rates for 2016 Advertising Rates (All figures are gross rates in U.S. dollars) Space Unit 1 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1X 8,900 7,150 5,170 3,650 2,650 3X 8,500 6,800 4,950 3,470 2,530 6X 8,000 6,450 4,700 3,300 2,410 9X 7,500 6,100 4,470 3,120 2,290 12X 7,100 5,650 4,230 2,950 2,180 (All rates include color) Special position rates Covers and a limited number of preferred positions are available, conditions and rates on request. GENERAL INSTRUCTIONS Publisher reserves the right to reject any advertising that, in the sole discretion of the publisher, does not conform to publication standards. Publisher reserves the right to place the word advertisement on copy that, in its opinion, closely resembles editorial matter. Advertisers will be short-rated if, within a 12-month period from the date of first insertion, they do not use the amount of space upon which their billings have been based. Publisher is not bound by conditions appearing on contracts, insertion orders or instructions from any agency or advertiser that conflict with the terms listed herein. Only written instructions including those on contracts and insertion orders, agreed to in writing by the publisher, are binding. INVOICES, CREDIT & CONDITIONS Our invoices are NET 30 Days on approved credit for all services, payable in U.S. dollars. New advertisers and agencies may be required to prepay their first insertion and submit a credit application. Extension of credit is subject to approval of our Credit Department. Payments received will be credited to the oldest outstanding balance. POSITIONING REQUESTS Positioning of advertisements is at the discretion of the Publisher. Position requests other than those specified in the rate card with an additional charge are valid only with the written acceptance of the Publisher. SEQUENTIAL LIABILITY Publisher holds advertiser and/or its advertising agency jointly and severally liable for payment due to Publisher. This applies even when a sequential liability clause is included in a submitted contract or insertion order. PUBLISHER S LIABILITY Advertisers and their agencies assume liability for advertisement and agree to indemnify the Publisher from any loss or claim based upon the subject matter (including text, images and illustrations), representations, trademark or copyright of submitted advertisements. Publisher s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held liable for circumstances beyond its control affecting production or delivery. DIGITAL AD PRODUCTION REQUIREMENTS Complete digital ad specifications can be downloaded at: Click on the Advertise icon then Ad Specifications. All ad materials and production questions can be addressed to: Karen Runion, Production Manager 3515 Massillon Rd. #350 Uniontown, OH PH: (330) Ext. 10, Fax: (330) karen.runion@bobit.com Digital Submissions for Advertisers (Print edition): All files must be Mac compatible. Ads can be accepted on CD, DVD or via our ftp site. Please provide a digital proof or color laser with crop marks. Acceptable file formats for page layout and images include: PDF, InDesign, Illustrator or Photoshop, EPS, JPEG or TIF. Resolution must be at least 300 dpi. Please convert all colors to CMYK (no PMS or RGB colors/ images). Fonts must be Type 1 postscript (include both printer font and screen font). We do not accept True Type, Multiple Master or PC fonts. No embedded ICC profiles. Please contact the Production Manager for our ftp instructions and/or further requirements. Digital Submissions for Advertisers (Digital edition): Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All Web/URLs must contain active links. INSERTS AND OTHER SPECIAL MARKETING INNOVATIONS Inserts, tip-in, gatefolds, business reply cards and other custom publishing are available by custom quote. Please consult with your Sales Rep for a specific quotation on any of these services. If you have a unique marketing concept, please let us know we would be happy to accommodate your special needs. Before ordering custom printing, advertisers should contact our Production Manager to determine quantity, size specs, mechanical requirements and shipping instructions. AUTO SERVICE PROFESSIONAL NEW PROD- UCT RELEASE SUBMISSIONS FOR EDITORIAL Advertisers may send new product releases for complementary editorial publication to: Lori.Mavrigian@bobit.com or via regular mail. Only 5 X 300 dpi color photos or images are acceptable for proper production quality. We do not guarantee product release placement or editorial PR text will appear in an issue. Editor has sole right to choose materials for insertion. Executive Offices: 3520 Challenger Street, Torrance, CA Chairman ( ): Edward J. Bobit CEO & President: Ty F. Bobit CFO: Armand Del Duca COO: Cyndy Drummey

8 Online Website top 728x90 $2,350/Mo. right #1 300x250 $2,250/Mo. mid #1 300x250 $2,000/Mo. right #2 300x250 $1,800/Mo. mid #2 300x250 $1,600/Mo. bottom 728x90 $1,800/Mo. ASP Website: Avg. Monthly Users: 70,941 Avg. Monthly Sessions: 81,305 Avg. Monthly Pageviews: 122,451 Source: Google Analytics January-June 2015 ASP enewsletters: ASP enews Avg. Sends: 19,942 Monthly Sends: 79,768 ASP Trending Tech Tips Avg. Sends: 19,335 Monthly Sends: 77,340 Source: Publisher s Own Data April-June 2015 Technicians will be viewing our weekly e-newsletter to look at the latest incentives, spiffs and programs that companies are offering. Other opportunities include: High impact banners Channel sponsorships enewsletter Web Technical Seminars epromos is backed by a company with over 50 years of publishing excellence Bobit Business Media is in business, for business. For over 50 years we have connected buyers with sellers in a wide variety of business-to-business markets. We have done this with a successful portfolio of magazines, trade shows, websites, directories, newsletters and e-newsletters. We have the experience, the resources and expertise you need to effectively reach and market to your specific industry in print, in person and online. We firmly believe we are only as good as the products and services that we provide. We are committed to superior quality, innovation and value. We believe that superiority derives from strict attention to details. Accuracy is a must as is in-depth knowledge of our respective industries Massillon Road, Suite 350, Uniontown, Ohio Phone (330) , Fax (330) Website 728x90 Banner $2,200/Mo. 468x60 Banner $1,350/Mo. E-Newsletter 160x600 Skyscraper $2,150/Mo. All rates shown on this page are NET. Automotive Aftermarket Group Modern Tire Dealer Fleet Group Automotive Fleet Auto Rental News Business Fleet Fleet Financials Government Fleet Green Fleet Heavy Duty Trucking Limousine, Charter & Tour Metro Magazine School Bus Fleet Work Truck Dealer Group F&I Showroom Beauty Group Nails Magazine VietSalon Protection Group Police Police Recruit 8