Top illustrators for Make It Wonderful

Transcription

1 Top illustrators for Make It Wonderful The new Franke campaign brings creativity and effortlessness to the industry. Eight internationally renowned artists depict the world of experiences with Franke products in inspiring illustrations. Franke aims to make everyday life a little less ordinary and provide its customers with perfect support in their daily lives with its products. Already when purchasing a product, buyers imagins how they will use it, where they will put it and how it will give them the most joy. For instance, one can sense the delicious smell of the cake slowly escaping the oven or the coffee business operator imag ines satisfied customers enjoying their cappuccino in the morning. A future is depicted where the new product makes work easier, increases well-being or improves sales. This is how Franke creates worlds fuelled by the power of imagination. The new Make It Wonderful brand campaign turns the images in people s minds into tangible pictures. Using doodles, it focuses on products and people in a playful manner. Such doodles are fully in line with our nature. We often scribble our ideas on a piece of paper, thereby creating imaginative structures. In Make It Wonderful, Franke introduces more effortlessness, humor, creativity and inspiration to the industry. After all, dry products in sterile spaces hardly evoke emotional moments of everyday life in customers. Renowned artists from around the world A large number of illustrators from all around the world was available for the brand campaign. Franke consciously opted for artists with hand-drawn illustrations and an emotional, natural style. Gyro, a London-based agency, drew up a shortlist of 35 favorites from the 120 candidates. These artists work was then jointly assessed. Finally, eight renowned illustrators were chosen. Depending on their style, the artists were assigned to the various divisions. With sample sketches, the artists were shown what statements and ideas needed to be conveyed by Make It Wonderful. They were then granted any freedom they desired, provided they stuck to the one re quirement: Make It Wonderful! In no time at all, authentic and natural illustrations were created that perfectly embodied Make It Wonderful. The illustrations can now be used in various ways. They can adorn business cards, embellish packaging, be used in advertising or be printed as bumper stickers. There is no limit to the possible applications. Make It Wonderful strapline drawn in doodle style In addition to their illustrations, all artists also drew a Make It Wonderful strapline that may only be used with the matching illustration. However, if the strapline is used without illustration, it can be used freely. All these straplines stand for playfulness and effortlessness. This also became clear when the neutral strapline was created for the claim. When visiting the Gyro agency, Nina Pieper drew a doodle for Make It Wonderful. Nina Pieper, a member of the Artemis Board of Directors and daughter of Artemis CEO Michael Pieper studied fashion design in Munich, is the founder and owner of a Swiss fashion accessories chain and has worked for Tom Tailor Hamburg, Jean Yu New York and Yoh Atelier de Couture Zurich. Her sketch suits the campaign s style perfectly and can be used wherever product images are displayed.

2 Victo Ngai I was born in Hong Kong and traveled around the world at lot because of my parents professions. Drawing was already my great passion as a kid. Since studying at the Rhode Island School of Design, I have been living in New York, working as an illustrator. I have had the privilege to work with The New York Times, Lufthansa und McDonald s among others, and have received various awards. Wondrous and surreal illustrations have always fascinated me. I am passionate about creating fantasy worlds and thereby capturing the beholder s imagination. I integrate little details in my work that need to be discovered. When an artist loves his or her work, this can also be sensed by the beholder.

3 Shan Jiang I grew up in Shanghai and studied at the Fine Art College of Shanghai University. I then completed a Master s in Visual Art at the Edinburgh College of Art. I now live in London and have been working as an illustrator and visual artist since gradu - ating. I am currently a partner at the Art & Design Studio Shotopop in London. For me, the key aspect is the movement of flowing. In my work, I wanted to capture that moment when everything is in flux. Water is my biggest inspiration. When looking at my picture from up close, you see lines and dots; only from a distance do they start to move and begin to flow. This is an everyday experience, but I tried to focus on the movement, the flow, so that the everyday becomes wonderful.

4 ilovedust We are designers from Spain, South Africa, China and the region and live and work in Portsmouth. Our different life stories and backgrounds make an exciting mix. Our tenth anniversary last year was a major success for us. We are proud of our outstanding collaboration with clients such as Nike, Microsoft, Red Bull and IBM. We had lots of fun when working on our illustrations. We created elements that tell stories: a child who plays ball with an octopus or skates on a grain of corn; or the man who goes sailing in a teacup. The idea of a fantastic journey fascinated us. A utopian world with butterflies and tropical birds...

5 Amaia Arrazola Otaduy I was born in the Basque region, in Vitoria. After studying in Madrid and a couple of years of working in the advertising industry, I moved to Barcelona and made a fresh start here. I established my own co-working office together with other illustrators and artists. Since then, I have had the pleasure of working with clients such as Coca-Cola, Nobel, Movistar, Fiat or Bounce. I find the best source of inspiration is in the street: a conversation between two people, children playing with a ball, a kissing couple in love everyday scenes. I only need ordinary life for inspiration. The wonderful can be found in the small details: the choice of color, the right brush or pencil. One should make one s work wonderful every day!

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7 Steve Simpson I was born in the small English town of Northwich. I have been living in Dublin for the past 25 years and been working as an illustrator for various international companies. I studied technical illustration in Portsmouth. I then worked in animation (Danger Mouse, Duckula and Ninja Turtles) and also in comics (The Beano and Mickey Mouse). I specialized in illustration 20 years ago. If I were asked what I love more than anything else in the world, I would answer: doodling in my notebook. That just makes me happy. Make It Wonderful could be written on my headstone one day: that is precisely what I try to achieve day in day out. Make It Wonderful is also my motto.

8 Am I Collective Our group of artists originally comes from Stellenbosch, South Africa, and is now based in Cape Town. We specialize in design, illustration, typography and animation for clients such as Orange, ESPN, the Glastonbury Festival or Nike. Our strength is the cultural South African diversity. We create a work atmosphere where talents can work together this also includes an innovative internship program. The variety and the contemporary design of the Franke products were our source of inspiration. We tried to create illustrations that present the key values of Franke and simultaneously evoke a playful feeling of camaraderie.

9 Gabriel Picolo Bertasoli I was born in São Paulo and still live here today. Even when I was a kid, drawing was my favorite hobby. At some stage I realized that I wanted to make drawing my profession. I have now been attending a graphic design course for a year. I mostly work on private commissions. I recently participated in a major project by El Cabriton with 54 Brazilian artists. Make It Wonderful becomes apparent in the multitude of scenes of people having fun. When drawing the coffee machine doodles, the scent of coffee and coffee beans was a huge source of inspiration for me to create a wonderful atmosphere. I am a coffee lover and I drew a great deal of my work in a café nearby.

10 Christopher Martin I originally come from North London, but today I live in East London. I simply cannot leave this city. After college, I studied illustration art at Southampton Solent University. In addition to the great collaborations with Nexus Productions, Nike and Umbro, my biggest success so far has certainly been the D & AD Yellow Pencil, which I won for my work for a project with Johnny Walker. I think Make It Wonderful comes alive in the funny and droll way of how the story of producing the perfect pint is narrated in my illustration. I created a mini world of figures and events.