Using Proprietary Change of Address (PCOA) Processing to Enhance Mail Deliverability
|
|
- Dorcas Richard
- 8 years ago
- Views:
Transcription
1 Using Proprietary Change of Address (PCOA) Processing to Enhance Mail Deliverability
2 Data is the least expensive component of a marketing campaign, but it is the deliverable that determines if all of the other components will work. Background RealSource, Inc. is a data aggregator providing list services to customers in a variety of vertical markets. Their largest asset is a database of timeshare owners that marketers generally consider to be the premier source within the timeshare industry. Even though RealSource has its own data processing department and maintains an online technology infrastructure, they choose to utilize Relevate s database platform and data hygiene processes to maintain its master databases. RealSource relies heavily upon Relevate to ensure that their timeshare files are in optimum condition at all times. Relevate compiles, maintains and cleans the data, which they house on a secure online platform. In addition, Relevate handles fulfillment, creating the specific lists that have been requested by RealSource customers. Six years ago, when Relevate began managing the RealSource timeshare database, it contained 800,000 records. Since then growth has been significant. During the past eighteen months, for example, the file has undergone twelve major updates, bringing in files from a wide variety of input lists. As a result RealSource now has a database of four million, one per address, timeshare owners. Situation / Problem Millions of records per month are mailed from the RealSource Timeshare File. A problem arose when, after a series of major updates, mailers began reporting up to 10% undeliverable records using the file. It was clear to both RealSource senior management and the Relevate team that a solution needed to be found quickly, before confidence in the quality of the file began to erode.
3 Successful Solution Part of Relevate s responsibility is to capture movers within the timeshare database and provide their new address, so that RealSource doesn t lose track of them. Every year, approximately 17% of the United States population changes address. As part of their data hygiene protocol Relevate had been running the entire file through 48-month National Change of Address, or NCOALink processing every quarter. Note: NCOALink processing uses data updated by the U.S. Postal Service every week to identify individuals, families and businesses that move. This data is compiled from the change of address cards filled out by movers and given to their local post office. However, the Relevate team discovered that of the individuals who move, only 60% of them fill out a change of address card and are entered into the NCOALink database, which means that 40% of the movers aren t captured by the USPS. This created a huge gap in their ability to find the movers for their list owner. They found that the majority of the undeliverables were because a particular address was unoccupied. The owner had left, but hadn t filled out a change of address card and wasn t appearing on the NCOALink list. Note: There are several reasons why individuals fail to fill out change of address cards. The majority of people simply forget. Others are trying to reduce the amount of unsolicited mail they receive at their new address. Finally, there is a group who are trying to avoid creditors. To eliminate the problem, Relevate enhanced their data hygiene protocol by adding an additional element running the RealSource list through PCOA (Proprietary Change of Address) processing. The Proprietary Change of Address database is a compiled from a wide range of transactional data utility bills, credit card transactions, catalog transactions, and much more. The PCOA database is a cooperative venture among a consortium of organizations
4 that captures and maintains over 8 billion transactions on a rolling basis in order to link moves that go back, in some cases, over 100 months. Every time people make purchases, the name and address information tied to that purchase is fed into this database. The Relevate team was able to find many more movers using this two-tiered data hygiene approach than with the straight up NCOALink. In addition to finding more movers than NCOALink, adding PCOA to the mix addressed issues with the potential to prevent the Relevate team from catching duplicates involving the reversal of first and last names a common database problem. PCOA also gave Relevate and RealSource the ability to append apartment number information, allowing for more accurate household matching and increased deliverability in the mail stream. When RealSource s four million record timeshare database was processed through PCOA, 400,000 additional move records were found and corrected that weren t captured on NCOALink. As a result, Relevate now runs PCOA three times a year on the timeshare file. The bottom line: Since adding PCOA processing to the RealSource data hygiene process, undeliverables have been reduced to under 1% and the company has not had a single customer complaint about deliverability.
5 About Relevate Relevate builds, manages and analyzes marketing data to arm you with behavioral targeting and data driven solutions so you can implement targeted offers that deliver meaningful value to your customers so they will spend more, buy more and be more responsive. We offer real-time and web-based digital delivery platforms, combined with your unique business rules. Our service is world class.
5B OTTOM LINE F INDING THE I MPACTING GEMS HIDING IN YOUR DATA. Maximize the ROI of your next campaign with the data you already have.
F INDING THE 5B OTTOM LINE I MPACTING GEMS HIDING IN YOUR DATA BROUGHT TO YOU BY Maximize the ROI of your next campaign with the data you already have. 38 % O F MARKETERS RAN CAMPAIGNS WITH THREE CHANNELS
More informationHow To Improve Your Mailman
Improve Direct Mail Results Up to 20% and More! Welcome! Thank you for joining. We will begin ~5 minutes past the hour. If you have questions during the presentation, enter them in the dialogue box on
More informationTarget Analytics Data Enrichment Services Portfolio
Target Analytics Data Enrichment Services Portfolio Data Enrichment Services To ensure that your database is ready for any analytics, the first step is to optimize the information you already have: first
More informationSuccessful marketing in today s challenging insurance environment. Acquire new customers. Postal databases
CONSUMER INFORMATION SOLUTIONS Insurance Successful marketing in today s challenging insurance environment With more options available to your customers and more businesses competing for those customers,
More informationPerformance Direct Marketing
Performance Direct Marketing marketing data data services data analysis voice messaging 4575 Via Royale #201 Fort Myers, FL 33919 www.alescodata.com 800-701-6531 web based technologies Performance Direct
More informationWhere Did My Customers Go? The Problem of Undeliverable-As-Addressed Mail
Where Did My Customers Go? 2 Where Did My Customers Go? The Problem of Undeliverable-As-Addressed Mail INTRODUCTION The U.S. Postal Service said it best when it noted in its recent annual report that Nothing
More informationList Hygiene Products & Services Detailed Overview
CONSUMER INFORMATION SOLUTIONS List Hygiene Products & Services Detailed Overview Why Should You Use Our List Hygiene Services? Equifax has more than one hundred years of experience in the collection of
More informationSUPERCLEANSE MAILING LISTS TO IMPROVE MAIL DELIVERABILITY AND YOUR BOTTOM LINE
SUPERCLEANSE MAILING LISTS TO IMPROVE MAIL DELIVERABILITY AND YOUR BOTTOM LINE www.anchorcomputer.com E@AnchorComputer.com 888-728-6262 W H I T E P A P E R Industry expert s state that 25% or more of pieces
More informationWeeding Out For Results
Weeding Out For Results Little known ways to cultivate direct mail results with minimal investment Plus: Three ways to deepen customer relationships without selling Picking the right dance partners for
More informationData Driven Market Intelligence
Data Driven Market Intelligence The Cornerstones Data Management Data Appends / Analysis Data Visualization Target Solutions Data Management Data Management Data Warehousing Creation / Maintenance Providing
More informationData Enhancement Solutions The essential source for comprehensive and integrated data sevices
Data Enhancement Solutions The essential source for comprehensive and integrated data sevices [A] uthenticom has been more than a reliable vendor; they have served as a valued partner in the design and
More informationFinance. Acquire New Customers CONSUMER INFORMATION SOLUTIONS. Financial Insights Suite P$YCLE
CONSUMER INFORMATION SOLUTIONS Finance Successful marketing is highly challenging in today s competitive financial environment. With more options available to your customers and more businesses competing
More informationWHAT IS DOUBLE OPT-IN EMAIL VERIFICATION?
Direct Marketing via email, or Email Marketing, can be a powerful and profitable channel for any business. According to the Direct Marketing Association, every single dollar spent on Email Marketing can
More informationBig Data s Big Payday:
Big Data s Big Payday: Marketers Approach ROI Tipping Point in 2015 INFOGROUP OUTLINES THE 10 COMMANDMENTS OF BIG DATA ROI Based on survey results over three years. Executive Summary It s exciting to watch
More informationConsumerViewSM. Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns
ConsumerViewSM Insight on more than 235 million consumers and 113 million households to improve your marketing campaigns Learn how Experian s ConsumerView SM database enables better segmentation for brands
More information7 Myths of Direct Mailing Think all your mail is delivered equally? Think again.
7 Myths of Direct Mailing Think all your mail is delivered equally? Think again. Direct mail has the highest response rate and some of the best return on investment numbers of any marketing channel available
More informationSelect exactly what you need
Select exactly what you need Click links and logos Based on the latest, greatest intelligence Inside: Valassis National Enhanced File (VNEF) Valassis Premium Selections (Personalization) Prospect Marketing
More informationDIRECT MAIL SOLUTIONS. Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.
End-to-End Solutions High Quality Results Competitive Prices DIRECT MAIL SOLUTIONS Redi-Mail Direct Marketing 5 Audrey Place Fairfield, NJ 07004 973.808.4500 sales@redimail.com www.redimail.com RM 1599
More informationWhat are the important elements in effective direct marketing? What are the most common applications of effective direct marketing?
What is effective direct marketing? Effective direct marketing talks to your prospects, not at them. It reveals a clear understanding of their needs, and speaks in a tone and provides information that
More informationDriving Campaign Profitability Using Match Back Response Analysis in B to B Marketing
Driving Campaign Profitability Using Match Back Response Analysis in B to B Marketing By Andy Pappas, VP Database Marketing & Analytics, Relevate Imagine that you could dramatically increase response rates
More informationAn Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL
EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email
More informationHow to Market Your Online Business With Direct Mail and Email Marketing Services
300 Knickerbocker Road Cresskill NJ 07626 YOUR DIRECT RESPONSE PARTNER Mail Online Direct Response Mailing List Brokerage and Management Online Marketing Services Full Service As a Conrad client, you can
More informationPAST PRESENT FUTURE YoU can T TEll where ThEY RE going if YoU don T know where ThEY ve been.
PAST PRESENT FUTURE You can t tell where they re going if you don t know where they ve been. L everage the power of millions of customer transactions to maximize your share of customer travel spend. Vistrio
More informationWin Back Lost Customers with Email Append
A M e l i s s a D a t a W h i t e Pa p e r Win Back Lost Customers with Email Append 2 Win Back Lost Customers with Email Append INTRODUCTION Customer turnover could be robbing your company of substantial
More informationHow To Print Mail From The Post Office
PRINTING AND MAILING, INC. Understanding Mailing UPDATED January 23, 2014 www.successprint.com www.successprint.com Let s Be Friends! 10 Pearl Street Norwalk, CT 06850 tel 203-847-1112 fax 203-846-2770
More informationROI. Build a Better ROI for Your Marketing. Print Email PURLs Mobile. HEIDI TOLLIVER-WALKER www.digitalprintingreports.com
Build a Better ROI for Your Marketing Print Email PURLs Mobile ROI HEIDI TOLLIVER-WALKER www.digitalprintingreports.com 11900 West Roosevelt Road Hillside, Illinois 60162 Ph. 708.236.4900 Fx. 708.236.5820
More information2013 Media Kit. Your Marketing and List Strategies Start Here. Copyright 2003-2013 Take 5 Solutions - All Rights Reserved.
Copyright 2003-2013 Take 5 Solutions - All Rights Reserved. Overview Why Take 5 Solutions? Take 5's Unique Advantages Leadership Team Product Offerings Direct Mail List Rentals Email List Rentals Mobile
More informationThe History of Worksharing Discounts and CASS Certified Software
The History of Worksharing Discounts and CASS Certified Software The History of Worksharing Discounts and CASS Certified Software In 1983, the United States Postal Service (USPS) implemented a program
More informationBenefits of Real-Time Data Services for Online Marketers
By Kelly Idol, Vice President Regional Sales and Jarom Hagen, Vice President Information Technology Businesses are generating thousands of leads each month by driving traffic to data collection web forms.
More informationEmail Marketing Metrics Around The World
Email Marketing Metrics Around The World Introduction Email marketing is increasing in popularity around the globe, as more marketers discover the cost and ROI benefits. The GetResponse Team thought it
More informationCreating a Comprehensive Email Scientists Automotive Database
A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE
More informationThe Future of Address Validation
Solutions for Customer Intelligence, Communications and Care. The Future of Address Validation Going Beyond Move Update to Cut Costs and Connect with Customers W H I T E PA P E R : MAILING EFFICIENCY AND
More informationList Management Tricks to exploit the lists.
List Management Tricks to exploit the lists. Files supporting direct marketing : In countries like DE UK etc. before to send a mailing, usually the list is cleaned from dead, and address changed (with
More informationAbout Us. Auto Leads. Call Center B.D.C. Direct Mail Campaigns. Special Promotion. - Auto Leads Team. YourHotLeads.com CustomerTrack Platform
Issue #1230b YourHotLeads.com CustomerTrack Platform Auto Leads Do you wonder where all the buyers are? Would you like to know every customer in your area who is actively looking to purchase a vehicle
More information2014 MedData Group, LLC www.meddatagroup.com. WHITE PAPER: Ten Tips for More Effective Physician Email Marketing
WHITE PAPER: Ten Tips for More Effective Physician Email Marketing Marketing to physicians is no easy task not only are they hard to reach, but they have limited attention spans for content that doesn
More informationQuick guide to better CRM data. How to turn your CRM into a clean and effective tool that adds value to your sales pipeline
Quick guide to better How to turn your CRM into a clean and effective tool that adds value to your sales pipeline 1 Sales teams are measured on the numbers of new accounts made. Marketing teams are measured
More informationClub Accounts. 2011 Question 6.
Club Accounts. 2011 Question 6. Anyone familiar with Farm Accounts or Service Firms (notes for both topics are back on the webpage you found this on), will have no trouble with Club Accounts. Essentially
More informationWhite Paper. Transforming Big Data into Insight: Getting Past the Hyperbole
Transforming Big Data into Insight: Getting Past the Hyperbole Transforming Big Data into Insight: Getting Past the Hyperbole Introduction: Big Data, Roadmap to a Big Revenue Opportunity It doesn t matter
More informationMetrics that Matter. From the study The Measurable Contribution of Marketing
Metrics that Matter From the study The Measurable Contribution of Marketing Debbie Qaqish, Chief Revenue Officer & Principal Partner of The Pedowitz Group Introduction Tracking, measurement, and metrics
More informationWhy do we need Fundraising Software?
Why do we need Fundraising Software? By Cascade Data Solutions We have very few donors. We can manage a list in Excel. We have QuickBooks for Nonprofits. We don t have the funds in our budget to purchase
More informationThe Actionable Barcode
Solutions for Enabling Lifetime Customer Relationships The Actionable Barcode How organizations have turned a new postal mandate into much-needed customer insight WHITE PAPER: CUSTOMER EXPERIENCE MANAGEMENT
More informationWhen preparing your Mail Plan there are a few key decisions that you must determine before you start.
Pre-Production Setting up Your Mailing Plans: When preparing your Mail Plan there are a few key decisions that you must determine before you start. Determine Source of Data. For example, are you using
More informationEmail List Cleansing: Questions Answered
Email List Cleansing: Questions Answered 1. Introduction to email cleansing 2. How do email addresses become invalid? 3. How is Sender Reputation determined? 4. How does an email address validator check
More informationLeveraging Data the Right Way
Leveraging Data the Right Way Use It or Lose It Unless organizations use information to drive action, Big Data or any data is more of a liability than an asset. The bottom line: Just get started. Here
More informationThe Future of Mail and Transaction Documents
The Future of Mail and Transaction Documents Direct Marketing Data Center Print Ouput Electronic Presentment Document and Content Management Customer Relationship Management This study examines in detail
More informationApril 26, 2016 9:00 AM PDT We will begin ~1 minute past the top of the hour. Introducing NEW Data Services for Bulk Mailer
April 26, 2016 9:00 AM PDT We will begin ~1 minute past the top of the hour Introducing NEW Data Services for Bulk Mailer Speaking Today Kim Mauch Senior Product Manager Satori Software Rob Perin Director
More informationCOMPLETE. nationwide COVERAGE. America s Largest Direct Mail List Where do all of your best customers live?
COMPLETE nationwide COVERAGE America s Largest Direct Mail List Where do all of your best customers live? 150,000,000 Unique Addresses Coast-to-Coast! The Best of Both Worlds: Total Market Coverage and
More informationIMb Tracing Solutions. Leverage IMb tracking to improve response rates, cash flow, customer experience and more
Leverage IMb tracking to improve response rates, cash flow, customer experience and more 1 Abstract The Intelligent Mail barcode or IMb, is now required for any mailer looking to earn postal discounts.
More informationBest Practices for Creating and Maintaining a Clean Database. An Experian QAS White Paper
Best Practices for Creating and Maintaining a Clean Database An Experian QAS White Paper Best Practices for Creating and Maintaining a Clean Database Data cleansing and maintenance are critical to a successful
More informationBuild More Loyal Customers with Email Marketing. Email Marketing from Constant Contact
Email Marketing from Constant Contact Build More Loyal Customers with Email Marketing Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Experts agree and evidence
More informationChoosing a print management outsourcing provider 6. Conclusion 8. The Pitney Bowes approach 9. The Power of Print Outsourcing
How organizations can optimize their marketing communications through print management outsourcing Print outsourcing defined 2 Print management outsourcing: A growing solution 3 Delivering value and control
More informationThe Cost of Lazy Email Marketing
The Cost of Lazy Email Marketing Listrak s Email Marketing Best Practices Webinar Series: June 17, 2009 Visit www.listrak.com/resources.asp to view other webinars on demand after today s presentation.
More informationGuide to B2B email marketing. Part Four: Effective Email Reporting
Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right
More informationHow To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List
How To: Engineer A Direct Mail Campaign, One That Really Works! When it comes to generating new leads and sales for your business, direct mail remains one of the best and most successful options. According
More informationPROCESSING ACKNOWLEDGEMENT FORM (PAF) GUIDE
PROCESSING ACKNOWLEDGEMENT FORM (PAF) GUIDE United States Postal Service National Customer Support Center (NCSC) January 8, 2014 This page intentionally left blank. Table of Contents WHY IS THE PAF REQUIRED?...
More informationProblems and Measures Regarding Waste 1 Management and 3R Era of public health improvement Situation subsequent to the Meiji Restoration
More information
Intelligent Mail Tracking: Smarter Solutions that Lettershops, Printers and Service Bureaus Can Present to Clients
Smarter Solutions that Lettershops, Printers and Service Bureaus Can Present to Clients New opportunities to improve response rates, cash flow, customer experiences and more 1 Abstract This e-book details
More informationHarness the power of data to drive marketing ROI
Harness the power of data to drive marketing ROI I need to get better results from my marketing......and improve my return on investment. Are you directing spend where it ll have the greatest effect? MAKING
More informationWHITEPAPER. The importance of a clean data infrastructure STIRISTA 1
WHITEPAPER The importance of a clean data infrastructure STIRISTA 1 Customer data is the backbone of successful email marketing efforts. The more information businesses have about their customers, the
More informationData Products and Services. The one-stop-shop for all your business-to-consumer data requirements
Data Products and Services The one-stop-shop for all your business-to-consumer data requirements Put data and insight back at the heart of your marketing Knowing who to target, when, via what channel and
More informationVISA EUROPE USES TEAMQUEST MODEL TO MAKE BEST USE OF INVESTMENTS
CLIENT INFO AT A GLANCE CASE STUDY VISA EUROPE USES TEAMQUEST MODEL TO MAKE BEST USE OF INVESTMENTS TeamQuest specializes in IT Service Optimization CLIENT INFO AT A GLANCE Company: Visa Europe Inc. Location:
More information5 Easy Ways to. Take Your. to the
5 Easy Ways to Take Your Email LIST to the Next Level Though there are a excess of avenues today by which to connect customers, marketers still rely a great deal on email marketing. It is a cost-effective
More informationSpan Global Services Marketing and Data Management Solutions
Span Global Services and Data Management Solutions Customer Acquisition Customer Retention Customer Loyalty A Compete Package of Data Management products from Span Global Services Call Us: 877-837-4884
More informationData Processing & Enhancement Services
Data Processing & Enhancement Services Update Number 15: 4th Quarter, 2013 December 2013 For More Information Contact: Teresa Roemer troemer@pac-comm.biz 1 Table of Contents Subject Page Introduction 2
More informationRetail Supply Chain Reboot: Agilely Facing the Unknown. by Mirko Martich
Retail Supply Chain Reboot: Agilely Facing the Unknown by Mirko Martich Are retailers winning the customer experience battle but losing the profitably war? As more companies increase their investments
More informationailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More
ailing List A M e l i s s a D a t a W h i t e Pa p e r Saturation Mail: A Best Kept Secret No More Saturation Mail: A Best-Kept Secret No More As postal rates continue to rise every year, mailers must
More informationSummary: Presenter: Start Time: Duration: Winifred Robinson: Les Matheson, Chief Executive of personal and business banking at RBS and NatWest:
Summary: Interview with Les Matheson, Chief Executive of Personal and Business Banking at RBS and NatWest. Presenter: Winifred Robinson Start Time: 12:18:15 Duration: 11 minutes Ministers have written
More informationFive Questions to Ask Your Mobile Ad Platform Provider. Whitepaper
June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable
More informationDigital Analytics Checkup:
Digital Analytics Checkup: How to evaluate the impact of your web analytics data A Digital Marketing Depot White Paper Executive Summary Marketing organizations are being inundated with a greater volume,
More informationBuilding a Better Business Process
Building a Better Business Process How Splunk Software is Used to Provide Real-time Visibility Into Sales and Marketing Data CUSTOMER profile Splunk customer profiles are a collection of innovative, in-depth
More informationData Collection Data Enhancement
Data Collection Data Enhancement Drive your application s ROI with the premier provider of comprehensive and integrated data services. authenticom.com 1 [A] uthenticom has been more than a reliable vendor;
More informationFind over 400 other case studies on digital print applications. www.podi.org/casestudy
1 Find over 400 other case studies on digital print applications at. 2010, Caslon, a PODi Affiliate. Terms of Use: PODi members can distribute the case study in hard copy form or may post up to two case
More informationData quality and the customer experience. An Experian Data Quality white paper
Data quality and the customer experience An Experian Data Quality white paper Data quality and the customer experience Contents Executive summary 2 Introduction 3 Research overview 3 Research methodology
More informationCENTRAL COAST SMALL BUSINESS DEVELOPMENT CENTER
CENTRAL COAST SMALL BUSINESS DEVELOPMENT CENTER (831) 479-6136 Fax (831) 479-6166 6500 Soquel Drive, Aptos, CA 95003 sbdc@cabrillo.edu www.centralcoastsbdc.org A Partnership of and the US Small Business
More informationBIZO SPECIAL REPORT DATA-DRIVEN MARKETER
BIZO SPECIAL REPORT The DATA-DRIVEN MARKETER Bizo Special Report: The Data-Driven Marketer Big data. It s an intimidating term. Big implies a large investment. The word big also suggests big data is only
More informationA M e l i s s a D a t a W h i t e Pa p e r. Greening Your Mail Can Keep You in the Black
A M e l i s s a D a t a W h i t e Pa p e r Greening Your Mail Can Keep You in the Black 2 G r eening Y our Mail C an Keep Y ou in the Black IN T RODU C T ION A recent Aperture Research Institute study
More informationDepartment Chair Online Resource Center Starting a New Program: A Case Study
Department Chair Online Resource Center Starting a New Program: A Case Study Melvyn Jay Oremland, director, B.S./M.S. Forensic Science Program, Pace University. Starting a New Program: A Case Study. In
More informationMail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc.
Mail tracking in today s marketplace - Why it is more than just a cost for suppliers By AccuZIP Inc. With increased competition in today s marketplace, printers and mailers must identify ways to distinguish
More informationThe Direct Marketing Association s (DMA) Power of Direct
Email Deliverability and the Marketer s ROI The connection between deliverability and marketing effectiveness by Dave Lewis The Direct Marketing Association s (DMA) Power of Direct study has consistently
More informationA Guide To Better Digital Advertising Through Data
A Guide To Better Digital Advertising Through Data Best Practices For Applying Data to Online Advertising Tactics, tools and real-life brand case studies that show advertisers how they can use additional
More informationThe easiest 5% ROI lift you might ever achieve.
The easiest 5% ROI lift you might ever achieve. Harnessing the power of address information A communication piece that doesn t reach its recipient because of unsanitary data is a wasted opportunity. The
More informationDoubleClick Email Solutions Analysis of Open Rate Trend Data
White Paper Analysis of Open Rate Trend Data October 2005 Name of author Detailed Analysis of Open Rate Trend Data Over the past three years, DoubleClick has seen steady improvements in list hygiene and
More informationDirect Mail As A Promotional Product
Direct Mail As A Promotional Product Scott Perry Director of Sales Direct Mail As A Promotional Product Looking To Increase Sales? Interested in discovering products your existing customers might already
More informationFrequency Matters. The keys to optimizing email send frequency
The keys to optimizing email send frequency Email send frequency requires a delicate balance. Send too little and you miss out on sales opportunities and end up leaving money on the table. Send too much
More informationNorth America Consumer Home Equity Loan Survey. Unlocking home equity lending through a digitally empowered consumer
North America Consumer Home Equity Loan Survey Unlocking home equity lending through a digitally empowered consumer Signs of a rebound continue to show in the North American home equity lending market.
More informationWHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI
WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them
More informationBusiness Intelligence for Banking
Business Intelligence for Banking www.infosys.com/finacle Universal Banking Solution Systems Integration Consulting Business Process Outsourcing Business intelligence for banking Business Intelligence
More informationExecutive Summary On Target Marketing On-Demand Email Marketing from Payment Alliance International (PAI)
Executive Summary On Target Marketing On-Demand Email Marketing from Payment Alliance International (PAI) Copyright 2011; Payment Alliance International, Inc., All rights reserved. I. Overview The Payment
More informationQAS for Salesforce User Guide
Table of Contents 1. Verifying Addresses on Entry... 2 1.1. Edit account information... 2 1.2. QAS Address Verification... 2 2. Verifying Addresses on Entry using Typedown... 5 2.1. Edit account information...
More informationHow To Reduce The Cost Of Return Mail
Identifying causes and identifying solutions 1 Abstract Return mail is often seen by many large volume mailers as a relatively minor problem that rarely warrants a focused effort to reduce costs or streamline
More informationOUTSOURCING. Outsourcing Mission-Critical. Communications to Improve. Customer Relationships. DST Output
W H I T E P A P E R OUTSOURCING DST Output Outsourcing Mission-Critical Communications to Improve Customer Relationships 1 OUTSOURCING Successful outsourcing allows companies to focus on their core competencies
More informationBusiness-to-Business Customer Insight Your Best Source for Targeted Business Analysis & Prospecting
Business-to-Business Customer Insight Your Best Source for Targeted Business Analysis & Prospecting Are you targeting the right businesses? Can you find other businesses that have the same profile as your
More informationTYPE DESCRIPTION QUANTITY
TYPE DESCRIPTION QUANTITY Auto AUTO FINANCE. 100 per day. Volume discounts. Over 30 day files available. 28158 Auto Car Insurance. 125 per day. Volume discounts. Over 30 day files available. 30889 Auto
More informationCase study for email marketing own system vs. hosted service. TouchBase Pro
Case study for email marketing own system vs. hosted service Case Study 1 JHB Live JHBLive is a one-click stop to everything that is cool in Johannesburg this online content service run by The Content
More informationThe Value of Knowing More About Your Customers
The Value of Knowing More About Your Customers How Customer Intelligence can Increase Contact Center Efficiency While Improving the Customer Experience Today s consumers are more demanding than ever. The
More informationUnica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010
Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not
More informationUSING IDENTITY MONITORING SERVICES TO BOOST BRAND AWARENESS AND CUSTOMER RETENTION
USING IDENTITY MONITORING SERVICES TO BOOST BRAND AWARENESS AND CUSTOMER RETENTION IDT911 1 CAREFULLY CHOOSE THE RIGHT PARTNER FOR IDENTITY MONITORING SERVICES TO AVOID MARGINALIZING YOUR FINANCIAL INSTITUTION
More informationThe direct marketing report 2010
The direct marketing report 2010 Direct-mail data and trends for ultimate consumer reach An Experian white paper Emerging trends in 2010 As part of an integrated cross-channel marketing program, direct
More informationDirect Mail & Catalogues
Direct Mail & Catalogues The Transformation of Print-Based Direct Marketing October 2014 Sponsored by: CONTENTS Introduction 3 Direct Mail in North America 4 Direct Mail in Europe 8 Catalogues 12 2 Direct
More information