The real impact of high-speed broadband on rural communities... Tara Morrison
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1 The real impact of high-speed broadband on rural communities... Tara Morrison
2 European Commission (2009) the internet has become a basic utility for homes and businesses in the same way as electricity or water
3 Broadband availability (November 2012) Key 1 Fastest/highest 2 I 3 I 4 I 5 Slowest/lowest Ofcom (2012)
4 The Scottish Government (2007)
5 Talbot, H. & Gillespie, A. (2008) p.160 The provision of appropriate infrastructure and public Internet access points (PIAPs) to rural regions is seen as an essential pre-condition to a context-based approach at the regional or local level in order to foster economic growth, quality of life, social equity and environmental sustainability...
6 Impact of high-speed broadband Availability and access to high quality education and training Improved business sustainability, growth and new ventures Enhanced health and social welfare Sustainability of long-established and significant communities Rise in economic growth Improved well-being Mason & Rennie, 2004; LaRose et al, 2006; 2011; Galloway, 2007; Stiglitz et al, 2008; Koutroumpis, 2009; HIE, 2009; Stojmenova et al, 2012; Dini et al, 2012; ONS, 2012; Wilson & Tyedmers, 2013; Rennie & Morrison, 2013
7 Bute - Key themes Working Education Living Communication Information Sourcing Shopping Leisure and Recreation
8 Working The Inland Revenue and all that are pushing for you to do it online. A farmer had to dismiss his one worker because they were wanting him to fill out his PAYE online and he didn t even have a computer it s vital to the running of the business...it s become the way society has gone...you can t go backwards they won t allow you to... Personal Perspective
9 Education I ve done stuff in the past but one of the reasons that didn t work was because of the poor internet connection...trying to get open links with the lecturer...now going to do the ECDL [Education City is] purely voluntary but encouraged-especially the early years...reiterates what the teachers are doing.
10 Living It wasn t one of our considerations...that s how naive we were when we moved from the mainland...we just took it for granted that broadband would be readily available...for it not to have been was a huge shock to the system...and it was too late to do anything about it... and we would have been in such deep trouble as I wanted to work from home...
11 Communication Keep in contact with the folk more than you would than just texting...keep in contact with people you wouldn t normally keep in contact with...keeping in touch with friends...faraway friends and family I would be probably quite lost without it...it s my main means of communication...
![Information sourcing [for the children] helping their education and...widen their horizons...use it as a visual tool...projects and questions.](/docs-images/27/11005612/images/12-0.png "..my son wanted to make a submarine, we googled a picture and got the stuff and then he made his version of a submarine but he had that as a visual reference because I missed Bolt s run one")
12 Information sourcing [for the children] helping their education and...widen their horizons...use it as a visual tool...projects and questions...my son wanted to make a submarine, we googled a picture and got the stuff and then he made his version of a submarine but he had that as a visual reference because I missed Bolt s run one of them...i caught up with it on the BBC website
13 Shopping [use the internet for] birthday presents getting decent presents here is very difficult I m not a shopper...it s delivered to your door...try it on in your own house...controlled spending...not off the island very often I just don t have the time
14 Leisure and recreation It s opened my world up to music...i can do yoga online...on YouTube it s all there Less time working [with slow connectivity] and more time with the family can compare sites [for holidays] to get the best deals...saves money and time
15 Overall Impact of Broadband Takes Less Time It's a utility... For business...
16 References Centre for White Space Communication: Retrieved from: [16th May 2012] Dini, P; Milne, C. & Milne, R. (2012) Costs and Benefits of Superfast Broadband in the UK [online] LSE. Retrieved from: Broadband-Summary-May-2012.pdf [24 th September 2012] European Commission (2009) Boost your Internet connection: European next-generation broadband access network technologies at your service, *online+ Retrieved from: [1 st August 2012] Galloway, L., Mochrie, R., & Deakins, D. (2004), "ICT-enabled collectivity as a positive rural business strategy", International Journal of Entrepreneurial Behaviour and Research, Vol. 10 No.4, pp Galloway, L. (2007) "Can broadband access rescue the rural economy?", Journal of Small Business and Enterprise Development, Vol. 14 Iss: 4, pp Highlands and Islands Enterprise (2009) Young people in the Highlands and Islands: Understanding and influencing the migration choices of young people to and from the Highlands and Islands of Scotland (Final report). Retrieved from: [5 th September 2012] Koutroumpis, P. (2009) The Economic Impact of Broadband on Growth: A Simultaneous Approach. Telecommunications Policy, 33, pp LaRose, R., Strover, S., Straubhaar, J., & Gregg, J. (2006). Closing the rural broadband gap: Toward a broadband development strategy. Poster presented at the Rural Development Project Director Meeting, US Department of Agriculture, Cooperative State Research, Education & Extension Service, Washington, DC, February 13 LaRose, R., Strover, S., Gregg, J.L & Straubhaar, J. (2011) The impact of rural broadband development: Lessons from a natural field experiment, Government Information Quarterly, Volume 28, Issue Ofcom (2012) UK fixed broadband map. Retrieved from: [17th January 2013 used with permission] Mason, R. & Rennie, F. (2004) Broadband: A solution for rural e-learning? The International review of research in Open and Distance Learning, Vol 5. No. 1 Rennie, F. & Morrison, T. (2013) elearning and Social Networking Handbook, 2 nd ed. New York: Routledge Self, A., Thomas, J. & Randall, C. (2012) Measuring National Well-being: Life in the UK, 2012 Office for National Statistics, 20 th November. Retrieved from: [17th January 2013] Stiglitz, J.; Sen, A.; Fitoussi, J. Commission of the Measurement of Economic Performance and Social Progress; Issue Paper 25/07/08-4, Paris, France, Stojmenova E., Imperl B., Žohar T., & Dinevski D. (2012) Adapted User-Centered Design: A Strategy for the Higher User Acceptance of Innovative e-health Services. Future Internet; 4(3):p.777 Talbot, H. & Gillespie, A. (2008) Policy and the rural information society in Rusten, G. & Skerratt, S. (eds) Information and Communication Technologies in Rural Society. Abingdon, Oxon: Routledge P.160 The Scottish Government (2007) Scotland Rural Development Programme Chapter 3 Scotland an analysis of the current situation. Retrieved from: [16th May 2012] Wilson, J. & Tyedmers, P. (2013) Rethinking what counts. Perspectives on Wellbeing and Genuine Performance Indicator Metrics from a Canadian Viewpoint Sustainability, 5. pp
![pdf [24 th September 2012] European Commission (2009) Boost your Internet connection: European next-generation broadband access network technologies at your service, *online+ Retrieved from:](/docs-images/45/11005612/images/page_16.jpg "http://ec.europa.eu/information_society/newsroom/cf/itemdetail.cfm?item_id=4838 [1 st August 2012] Galloway, L., Mochrie, R., & Deakins, D.")
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