Predictive Analytics World San Francisco 2014 Key out-takes

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1 Predictive Analytics World San Francisco 2014 Key out-takes IAPA Qld 8 May 2014

2 General Themes What are the hot topics? Big Data and Hadoop/in-memory analytics Crowd sourcing predictive analytics- Kaggle Cloud analytics platforms Visualisation and dashboarding Digital analytics- adaptive behavioural modelling Small Data Talent shortage and defining the Data Scientist Target Shuffling Analytics team structures Story telling 2

3 Case Study: BrisConnections Targeting Pre-Opening Marketing Actions: How Predictive Analytics Helped a Toll Road Operator Reduce Marketing Risk Andy Gray- Client Manager Deloitte Decision Science and San Francisco 17 March 2014

4 Moral(s) of the story What did we learn? Identify 1 Start 2 Look 3 Join 4 Tailor 5 the risk of action or inaction. What is the prize/ potential for loss? small and bring predictive analytics to life. What is a low risk way you can demonstrate PA potential? everywhere for external data where required and be prepared for the trials and tribulations of obtaining it. big data analytics with claimed behavior and attitudinal research. How can layering enhance outcomes?.. outputs appropriately for different audiences. Tell relevant stories and embrace data visualization. Targeting Pre-Opening Marketing Actions: How Predictive Analytics Helped a Toll Road Operator Reduce Marketing Risk 2014 Deloitte Touche Tohmatsu 4

5 Eric Siegel Author of Predictive Analytics 5

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7 Daniel Porter Obama for America 7

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14 Understanding False positives by measuring the placebo effect of your data and models What is the chance of chance? 14

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16 Presentation Decks Available 16

17 Presentation Decks Available 17

18 Presentation Decks Available 18

19 Hit me up on LinkedIn Any Questions? Andy Gray Client Manager Deloitte Decision Science and Analytics General information only This presentation contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the Deloitte Network ) is, by means of this presentation, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this presentation. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte's approximately 195,000 professionals are committed to becoming the standard of excellence. About Deloitte Australia In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of Australia s leading professional services firms. Deloitte Touche Tohmatsu and its affiliates provide audit, tax, consulting, and financial advisory services through approximately 6,000 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, we are dedicated to helping our clients and our people excel. For more information, please visit our web site at Liability limited by a scheme approved under Professional Standards Legislation. Member of Deloitte Touche Tohmatsu Limited Targeting Pre-Opening Marketing Actions: How Predictive Analytics Helped a Toll Road Operator Reduce Marketing Risk 2014 Deloitte Touche Tohmatsu 19

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