CHE COSA E HYRA? WHAT IS HYRA
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1 CHE COSA E HYRA? WHAT IS HYRA HYRA è un MARCHIO ITALIANO specializzato nella produzione di capi per lo sci! HYRA is an ITALIAN BRAND specialized in the production of garments for skiing HYRA è la DEA della neve che trasmette passione per disegnare e creare capi tecnici che possano migliorare il look e le prestazioni dello sciatore! HYRA is the GODDESS of snow that conveys passion to design and create technical clothing that can enhance the look and performance of the skier! HYRA ha come MISSIONE quella di evolvere costantemente ogni collezione creando prodotti tecnici ed innovativi al miglior prezzo possibile! HYRA S MISSION is to be constantly evolving each collection by creating technical and innovative products at the best possible price. HYRA ha come FILOSOFIA di marchio quella di creare una sorta di snowscene dove non ci sono preoccupazioni ma solo divertimento e sci sicuro! HYRA has a PHILOSOPHY of brand to create a sort of snowscene where there are no worries but just fun and safe skiing!
2 Posizionamento di Mercato? Market positioning?
3 MERCATO DELL ABBIGLIAMENTO NEVE: SNOW MARKET: POSIZIONAMENTO DI MERCATO MARKET POSITIONING Ci sono 3 grandi segmenti di mercato in cui si concentra l abbigliamento neve: There are 3 big areas concerning the snow apparel: SCI CLASSICO SKI CLASSIC SCI TECNICO/ALPINISMO SKI TECHNICAL/ALPINISM SCI FASHION/MONDO SNOWBOARD SKI FASHION/SNOWBOARD WORLD SCI CLASSICO: SKI CLASSIC: Spyder Icepeek Descente Colmar Goldwinn Phoenix Vuarnet Kjus West Scout Brugi HYRA ALPINISMO: ALPINISM: North Face Arc Teryx Mammut Schoeffel Columbia Peak Performance Patagonia Salewa Bailo Jack Wolfskin SCI FASHION: SKI FASHION: Belfe Sportalm Reiner Burton Quicksilver Divisione orizzontale Horizontal division
4 POSIZIONAMENTO DI MERCATO MARKET POSITIONING Per quanto riguarda il prezzo, abbiamo 3 grandi aree: As far as concern the prices, we have 3 big areas: SEGMENTO ALTO SEGMENTO MEDIO SEGMENTO BASSO HIGH SEGMENT MEDIUM SEGMENT LOW SEGMENT ALTO HIGH MEDIO MEDIUM Spyder; Phoenix; Goldwinn; Kjus North Face; Vuarnet West Scout Aesse; Bailo; Colmar; Shoeffel; Bitting; Icepeek; Trespass; Hyra BASSO LOW Brugi Private Labels DIVISONE VERTICALE VERTICAL DIVISION
5 MERCATO DELL ABBIGLIAMENTO NEVE: SNOW APPAREL: POSIZIONAMENTO RISPETTO AI COMPETITORS POSITIONING VS COMPETITORS POSIZIONAMENTO DI MERCATO MARKET POSITIONING North Face Spyder Phoenix Prezzo Alto/High Price Goldwinn Colmar Descente Tecnico Technical Hyra Icepeek West Scout Prodotto povero Poor product Prezzo Basso/Low Price Brugi Note: Aggressivi in termini di prezzo ma con un prodotto di alto livello. Note: Aggressive in terms of price but with an high segment product.
6 POSIZIONAMENTO POSITIONING Prodotto tecnico e di qualita Technical and quality product Nostra scommessa!! Our bet!!! Prezzo Aggressivo Aggressive prices
7 HYRA segue la regola delle 4 G HYRA follows the rule of 4 W PRODOTTO giusto! al PREZZO al POSTO giusto! giusto! al MOMENTO giusto! right PRODUCT! at a right PRICE! to the right PLACE! at the right TiME!
8 COLLEZIONE FW2013/14 FW2013/14 COLLECTION SCI CLASSICO / SKI CLASSIC MOUNTAIN MOOD SKI CLUB PROGRAM
9 COLLEZIONE FW2013/14 FW2013/14 COLLECTION SCI CLASSICO SKI CLASSIC
10 HYRA COLLECTION FW2013/14 STRUCTURE SKIWEAR LINES POLARTEC LINE KNITWEAR LINE UNDERWEAR LINE ACCESSORIES LINE
11 SKIWEAR COLLECTION FW2013/14 NEWS SKIWEAR lines MAN LADY JUNIOR HIGH TECH LINE RACE TECH LINE RETRO LINE UNIVERSAL EVOLUTION LINE NEWS HIGH TECH LINE RACE TECH LINE RETRO LINE UNIVERSAL EVOLUTION LINE UNIVERSAL EVOLUTION LINE UNIVERSAL CLASSIC EASYLINE EASYLINE EASYLINE
12 SKIWEAR COLLECTION FW2013/14 NEWS POLARTEC NEWS MAN/LADY POWER SHIELD (JACKETS AND PANTS) DWR PATENTED WATER REPELLENT TREATMENT POWER STRETCH (SHIRTS AND VESTS) 4 WAY STRETCH WIND AND ABRASION RESISTANT POWER DRY (SHIRTS) HIGHLY BREATHABLE, ANTI-MOISTURE, ANTIDAMPNESS EFFECT, DRIES QUICKLY
13 SKIWEAR COLLECTION FW2013/14 KNITWEAR MAN/LADY BASIC SOFTSHELL (JACKET) POLAR FLEECE (SHIRTS) MICROPOLAR FLEECE (SHIRTS) POLYESTER (SHIRTS)
14 SKIWEAR COLLECTION FW2013/14 UNDERWEAR MAN/LADY/JUNIOR & UNISEX T-SHIRT; SHIRT LS; PANT; LONG PANT DRYARN/SKINLIFE
15 SKIWEAR COLLECTION FW2013/14 ACCESSORIES UNISEX/JUNIOR HATS; HEADBANDS POLAR FLEECE/WOOL SOCKS POLYPROPYLENE/WOOL
16 HIGH TECH-MAN FABRIC: 4 WAY STRETCH WP MM; MVP 8000/SQM/24H FABRIC: SOFTSHELL WITH MEMBRANE WP MM; MVP 6.000/SQM/24H FABRIC (INSIDE): 40 D WIND AND WATER RESISTANT NEWS PANT WITH DETACHAB. INSIDE NEWS 1 STYLE: 3 IN 1 JACKET NEWS 1 STYLE: 2 IN 1 JACKET HIGH TECH: 2 JACKETS; 1 PANT PADDING: DOWN 80/20 PADDING FOR DETACHABLE INSIDE 3D HOLLOW FIBER 80 GR
17 RACE TECH-MAN FABRIC: 4 WAY STRETCH WP MM; MVP 8000/SQM/24H FABRIC: SOFTSHELL WITH MEMBRANE WP MM; MVP 6.000/SQM/24H RACE TECH: 4 JACKETS; 1 PANT 2 SOFTSHELL JCKTS; 1 PANT PADDING: THERMOLITE QUALLO BY DUPONT 115 GR BODY
18 RETRO -MAN FABRIC: 2 WAY STRETCH WP MM; MVP 5.000/SQM/24H FABRIC: NYLON DOBBY WP MM; MVP 5.000/SQM/24H FABRIC: 4 WAY STRETCH WP MM; MVP 8.000/SQM/24H NEWS 1 STYLE: 3 IN 1 JACKET RETRO : 2 JACKETS; 1 PANT PADDING: 3D HOLLOW FIBRE 120 GR BODY; 100 GR SLEEVES PADDING: DOWN 80/20; WEIGHT 234 GR-BODY
19 UNIVERSAL EVOLUTION-MAN FABRIC: 2 WAY STRETCH WP MM; MVP 5.000/SQM/24H UNIVERSAL EVOLUTION: 3 JACKETS; 1 PANT PADDING: 3D HOLLOW FIBRE 120 GR BODY; 100 GR SLEEVES
20 EASY LINE-MAN FABRIC: POLY DOBBY WP MM; MVP 5.000/SQM/24H RACE TECH: 3 JACKETS; 1 PANT PADDING: 3D HOLLOW FIBRE 120 GR BODY; 100 GR SLEEVES
21 HIGH TECH-LADY FABRIC: 4 WAY STRETCH WP MM; MVP 8000/SQM/24H FABRIC (INSIDE): 40 D WIND AND WATER RESISTANT NEWS 1 STYLE: 3 IN 1 JACKET NEWS PANT WITH DETACHAB. INSIDE NEWS 1 STYLE: 2 IN 1 JACKET HIGH TECH: 2 JACKETS; 1 PANT PADDING: PADDING: DOWN 80/20 PADDING FOR DETACHABLE INSIDE PANT: 3D HOLLOW FIBER 80 GR
22 RACE TECH-LADY FABRIC: 4 WAY STRETCH WP MM; MVP 8000/SQM/24H FABRIC: SOFTSHELL WITH MEMBRANE WP MM; MVP 6.000/SQM/24H FABRIC: MARCY WP MM; MVP 3.000/SQM/24H RACE TECH: 4 JACKETS; 1 PANT 1 SOFTSHELL JCKT; 1 PANT 1 COMFORT SIZE JCKT; 1 COMFORT SIZE PANT PADDING: THERMOLITE QUALLO BY DUPONT 115 GR BODY PADDING: DOWN 80/ GR.
23 RETRO -LADY FABRIC: 2 WAY STRETCH WP MM; MVP 5.000/SQM/24H FABRIC: NYLON DOBBY WP MM; MVP 5.000/SQM/24H FABRIC: MARCY WP MM; MVP 3.000/SQM/24H FABRIC: 4 WAY STRETCH WP MM; MVP 8.000/SQM/24H NEWS 1 STYLE: 3 IN 1 JACKET RETRO : 5 JACKETS; 1 PANT IMBOTTITURA: 3D HOLLOW FIBRE 120 GR CORPO; 100 GR MANICHE IMBOTTITURA: PIUMA D OCA 80/20; PESO 234 GRAMMI CORPO
24 UNIVERSAL EVOLUTION-LADY FABRIC: 2 WAY STRETCH WP MM; MVP 5.000/SQM/24H UNIVERSAL EVOLUTION: 4 JACKETS; 1 PANT PADDING: 3D HOLLOW FIBRE 120 GR BODY; 100 GR SLEEVES
25 EASY LINE-LADY FABRIC: POLY DOBBY WP MM; MVP 5.000/SQM/24H EASY LINE: 3 JACKETS; 1 PANT PADDING: 3D HOLLOW FIBRE 120 GR BODY; 100 GR SLEEVES
26 UNIVERSAL EVOLUTION JR FABRIC: 2 WAY STRETCH WP MM; MVP 5.000/SQM/24H UNIVERSAL EVOLUTION: 5 JACKETS; 1 PANT PADDING: 3D HOLLOW FIBRE 120 GR BODY; 100 GR SLEEVES
27 UNIVERSAL CLASSIC JUNIOR FABRIC: NYLON DOBBY WP MM; MVP 5.000/SQM/24H UNIVERSAL EVOLUTION: 3 JACKETS; 1 PANT PADDING: 3D HOLLOW FIBRE 120 GR BODY; 100 GR SLEEVES
28 EASY LINE JUNIOR FABRIC: POLY DOBBY WP MM; MVP 5.000/SQM/24H UNIVERSAL EVOLUTION: 3 JACKETS; 1 PANT PADDING: 3D HOLLOW FIBRE 120 GR BODY; 100 GR SLEEVES
29 SKI CLUB PROGRAM COLLEZIONE FW2013/14 FW2013/14 COLLECTION
30 SKI CLUB PROGRAM COLLEZIONE FW2013/14 FW2013/14 COLLECTION we have in our warehouse a line for ski clubs the styles will last for at least 3 seasons agressive prices compared with the competitors possibilities of personalization made by us different colours to choose price list export
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