Factsheet: Market research

Size: px
Start display at page:

Download "Factsheet: Market research"

Transcription

1 Factsheet: Market research A close understanding of the local childcare market and your customers needs is essential in order for your childcare business to succeed. Performing market research on potential customers and your competitors will help you to gain this knowledge. Through doing market research you will be able to find out: who is likely to buy your services how much they are willing to pay if the services you want to provide meet the needs/wants of potential customers if your location in an area where there is a need for childcare. And therefore be able to answer the question: Are you able to compete with new and existing childcare businesses and will there be a market for your business? Once you begin providing childcare, market research can also help you stay aware of changing demands of your market so you can adapt with it and stay in business. The results of your research should form the basis of your planning and help with future marketing activity. You can gain information about your market through primary and secondary Research. Primary research allows you to find out what your potential customers want in terms of price, quality, flexibility and service. If you can work out how they choose their childcare then you can tailor your services to fit their needs. Questionnaires are a useful tool or doing this and allow you to gain specific information about your customers needs.

2 Designing a questionnaire Questionnaires can help you to research new markets, measure customer satisfaction or find out more about people s perceptions of your services. Tips to help you design an effective questionnaire: 1. What are you trying to find out? You need to know what you want to find out and then write the questions around this. 2. How are you going to use the information? Make sure you know why you are asking each question and how you are going to use the results. If you are not going to use the results, there is no point in asking the question. 3. Quantitative or qualitative? Quantitative research provides statistical information for example, how many potential customers are there, or, 75% of respondents thought that Qualitative research is used to gain an understanding of attitudes and behaviours, asking how and why questions. 4. Telephone, web, postal or face-to-face? Self completion postal questionnaires can be a cost effective way to reach a large audience. Response rates generally tend to be lower than other methods. Telephoning can be costly by often generates a higher response rate, gives a fast turn around and also allows for further questioning. Faceto-face is usually the most costly and time consuming, however it can generate the fullest responses and enables you to target specific groups such as Children s Centres or parent and toddler groups. You can set up web based questionnaires using websites such as and out the link to your survey. This method is dependent on you knowing addresses for potential customers and response rates generally tend to be lower than telephone and face-to-face methods.

3 5. Keep it short and simple If you are going to ask your customers to answer your questionnaire make sure that it takes no longer than 10 minutes to complete. If you are using a printed questionnaire, make sure that it is no longer than two sides of A4. 6. Test your questionnaire This will allow you to time your questionnaire, make any final changes and get feedback from your colleagues. 7. Data Protection You should state that the information will be treated confidentially and provide details of how it will be stored. Suggested wording for your questionnaire: The information you provide will be used to, the information will be stored in accordance with the Data Protection Act 1998, and will be destroyed after 1 year. Respondents should be given the chance to receive feedback. 8. Analysis When you have gathered all of the responses, you must analyse the information. If the response rate was particularly poor you might need to send out some more copies in order to have realistic data on which to base your planning. Obtain permission to distribute your survey through local venues to reach the people that may become your customers. Think about the venues that are used by your target market such as: schools health clinics supermarkets libraries cinemas parks

4 Secondary research This is information and research gathered that has already been published. It may include: the number of children in the appropriate age group in the area the number of childcare businesses in the area and what services they offer the number of childcare places in the area new businesses in the area new housing developments in the area current emerging trends in childcare. Most of this information can be found in the Childcare Sufficiency Assessment (CSA). This report identifies the childcare needs in Barnet and any potential gaps in the market. The CSA is available online at Information on new housing and businesses in Barnet can be accessed from You can also search for official UK statistics online at It contains information about the General Household Survey, population trends, family expenditure etc Other useful sources of information include: local publications such as local newspapers, community newsletters and magazines covering local early years and childcare news national publications such as trade magazines and specialist marketing reports about the UK early years and childcare market. Remember: It is important that the validity of the data is checked and it is not out of date.

5 Know your competition Gaining an insight into your competition is very important. It is important to build up as much information as you can on local childcare businesses. You need to know what their services are, find out about their prices and reputation as well as how busy they are. If they have spaces available then perhaps there are already enough childcare places in the area. Find out how they advertise and promote themselves. Get a copy of their prospectus. Use this information you gather to produce a comparison table listing everything that might affect what you decide to offer, for example opening times, facilities and extra services. Think about their strengths and weaknesses and then compare them with yours and also think about where there could be opportunities or threats presented for your business. This is called a SWOT analysis and it may help you to see what customers value and you may identify a gap in the market. Keep up to date with potential developments / government initiatives that may increase competition in the future. For example, the government may have plans to open a local Children s Centre close to your business. Being aware of these developments will enable you to plan your business more effectively. Interpreting results Through thorough analysis of your market research you will be able to develop realistic and achievable business aims. While it can be tempting to pick out results that confirm what you want to hear, and ignore the rest, this approach is likely to damage your business. By making informed business decisions you will ensure that your business has the best chance of success.

www.doncaster.gov.uk

www.doncaster.gov.uk Market Research It is essential that market research is undertaken to establish there is a need for childcare within a specified area and have knowledge of the local community that a business wishes to

More information

Marketing at McDonald s

Marketing at McDonald s at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the

More information

Tool 7: Writing a Communications Plan 7.1

Tool 7: Writing a Communications Plan 7.1 7 Using this tool: 1. Bring together staff, parents or students to help you work on a School Communications Plan. 2. Discuss why you need a School Communications Plan /Action Planner (whether or not you

More information

3.1 CONDUCTING MARKET RESEARCH; DRAWING THE RIGHT CONCLUSIONS. Doing Market Research. Market Research; Examples Of Information Needed

3.1 CONDUCTING MARKET RESEARCH; DRAWING THE RIGHT CONCLUSIONS. Doing Market Research. Market Research; Examples Of Information Needed 31 MARKET RESEARCH 3 CONDUCTING MARKET RESEARCH; DRAWING THE RIGHT CONCLUSIONS Doing Market Research Market Research; Examples Of Information Needed Market Research 1 Market Research 2 Some Market Research

More information

How do I: Conduct Market Research?

How do I: Conduct Market Research? How do I: Conduct Market Research? Think the business needs some market research and not sure how to go about it? This guide will help you quickly answer these, understand the task ahead, its key elements

More information

MARKETING Market research market strategy target market market mix Market Research

MARKETING Market research market strategy target market market mix Market Research MARKETING Marketing is the management process for identifying and anticipating customer requirements profitably. All company policies and activities should be directed toward satisfying customer needs.

More information

How to Write a Marketing Plan: Identifying Your Market

How to Write a Marketing Plan: Identifying Your Market How to Write a Marketing Plan: Identifying Your Market (Part 1 of 5) Any good marketing student will tell you that marketing consists of the four functions used to create a sale: The right product to the

More information

Guide to Market Research and Analysis

Guide to Market Research and Analysis The Orangeville & Area Small Business Enterprise Centre (SBEC) 87 Broadway, Orangeville ON L9W 1K1 519-941-0440 Ext. 2286 or 2291 sbec@orangeville.ca www.orangevillebusiness.ca Supported by its Partners:

More information

Role Activity Grade 5 PAS Professional Officer

Role Activity Grade 5 PAS Professional Officer Role Activity Grade 5 PAS Generic Post Job Title: Market Insight Officer Title: Reporting to: Head of Market Insight School/ External & Community Relations Department: Job Family: Professional and Administrative

More information

When you complete the course, you will have the option of receiving a course completion confirmation from the SBA.

When you complete the course, you will have the option of receiving a course completion confirmation from the SBA. Market Research 1.1 Introduction The SBA Learning Center presents: Market Research. Produced by the SBA s Office of Entrepreneurship Education, this self-paced course provides an introduction to market

More information

Marketing Challenges in the Legal Sector UK June 2013

Marketing Challenges in the Legal Sector UK June 2013 Marketing Challenges in the Legal Sector UK June 2013 Challenge 1# Low Usage! Use of lawyers and solicitors is typically occasional and is often a distress purchase, for example after an accident, during

More information

MARKET RESEARCH GUIDE

MARKET RESEARCH GUIDE MARKET RESEARCH GUIDE MARKET RESEARCH In order to establish whether there is a need for childcare provision in your area, you need to carry out some basic market research. This can be done by speaking

More information

Introduction. RGF Research Guide Page 2/7

Introduction. RGF Research Guide Page 2/7 RGF Research Guide Introduction The Responsible Gaming Principles state that WLA members will develop their practices concerning responsible gaming-related issues on the fullest possible understanding

More information

Unit code: D/601/1102 QCF level: 5 Credit value: 15 credits

Unit code: D/601/1102 QCF level: 5 Credit value: 15 credits Unit 30: Internet Marketing Unit code: D/601/1102 QCF level: 5 Credit value: 15 credits Aim This unit provides learners with an understanding of internet marketing so they can develop the skills to use

More information

INTRODUCTION DERBYSHIRE COUNTY COUNCIL - COMMUNICATIONS STRATEGY

INTRODUCTION DERBYSHIRE COUNTY COUNCIL - COMMUNICATIONS STRATEGY DERBYSHIRE COUNTY COUNCIL - COMMUNICATIONS STRATEGY INTRODUCTION Communication is at the heart of everything we do. Not only is it key to strengthening links with local people, service users, partner organisations

More information

A Guide to Carrying Out a SWOT Analysis Introduction

A Guide to Carrying Out a SWOT Analysis Introduction A Guide to Carrying Out a SWOT Analysis Introduction Resource 1.4 A SWOT (strengths, weaknesses, opportunities and threats) analysis is often done as part of the process of developing a business plan or

More information

your people are our business Performance Management

your people are our business Performance Management Performance Management Introduction As a business owner, it is crucial to ensure that employees are motivated, inspired, productive and working to their fullest potential. As a manager of people, performance

More information

Market Research Guide

Market Research Guide Market Research Guide MARKET RESEARCH GUIDE Prepared by: Thunder Bay Community Economic Development Commission (CEDC) Thunder Bay & District Entrepreneur Centre P.O. Box 800, Suite 201, 34 Cumberland St.

More information

Customer Market Research Primer

Customer Market Research Primer Customer Market Research Primer This factsheet acts as a primer to the basic concepts of Market Research and how a business or individual could do their own research. Market research is an effective way

More information

How to Brief an Agency

How to Brief an Agency How to Brief an Agency Contents: Introduction - Introduction - What makes a good brief? - Important Steps to take - Finalising the Brief - Evaluating the Agency's proposal Giving a thorough brief to your

More information

Education Campaign Plan Worksheet

Education Campaign Plan Worksheet Education Campaign Plan Worksheet GEORGIA TOBACCO-FREE COLLEGES & UNIVERSITIES TOOL KIT This worksheet should be used as a guide. Don t worry about filling in each item in this exact order. Developing

More information

Marketing planning toolkit for small business

Marketing planning toolkit for small business 10 Minute Guide Marketing planning toolkit for small business Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered

More information

Reviewing success - identifying what has worked and what hasn t, and taking remedial action if necessary.

Reviewing success - identifying what has worked and what hasn t, and taking remedial action if necessary. Developing a Social Enterprise - a resource pack has been produced by Birmingham & Solihull Social Economy Consortium (BSSEC) - a practitioner-led network that supports and promotes the social enterprise

More information

Writing a marketing plan

Writing a marketing plan Writing a marketing plan 1 Contents 1 Writing a marketing plan 3 1.1 Tips for writing a marketing plan 1.2 Link to your strategy 1.3 Make it happen 2 Structure of a marketing plan 4-7 2.1 Introduction

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

Market research. Chapter 4 Market research. The objectives of market research

Market research. Chapter 4 Market research. The objectives of market research Market research Businesses regard having an understanding of the market place as a major priority. This is because of the following factors: the expense of launching new products; the importance of maintaining

More information

Customer Service Programme

Customer Service Programme 10 Minute Guide Customer Service Programme Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered Institute of Marketing,

More information

Monitoring and Evaluation

Monitoring and Evaluation Communication Handbook - Factsheet 4 Version 1 April 2012 Monitoring and Evaluation The need for monitoring your communication How to plan and resource your evaluation The main evaluation tools Why to

More information

Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al.

Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al. Creative communications for innovative companies. Integrated Marketing Communications Plan Outline 2009, Hutchins, Et al. Prepared by: James A. Hutchins IMC Instructor, University of Washington President,

More information

Marketing for Hospitality

Marketing for Hospitality Unit 18: Marketing for Hospitality Unit code: T/601/0487 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to gain knowledge

More information

BUSINESS OCR LEVEL 2 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS CUSTOMER RELATIONS IN BUSINESS CERTIFICATE/DIPLOMA IN T/502/5321 LEVEL 2 UNIT 10

BUSINESS OCR LEVEL 2 CAMBRIDGE TECHNICAL. Cambridge TECHNICALS CUSTOMER RELATIONS IN BUSINESS CERTIFICATE/DIPLOMA IN T/502/5321 LEVEL 2 UNIT 10 Cambridge TECHNICALS OCR LEVEL 2 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN BUSINESS CUSTOMER RELATIONS IN BUSINESS T/502/5321 LEVEL 2 UNIT 10 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 CUSTOMER RELATIONS

More information

Training Needs Analysis and Skills Audit

Training Needs Analysis and Skills Audit Fill this form and mail to kgguruji@gmail.com & call at +919503158760 for free consultation & finalization of training plan Training Needs Analysis and Skills Audit??? easy Seven Step Who received training

More information

Marketing Essentials. Section 17.3 Public Relations. Chapter 17 Promotional Concepts and Strategies. Chapter 17 Promotional Concepts and Strategies 1

Marketing Essentials. Section 17.3 Public Relations. Chapter 17 Promotional Concepts and Strategies. Chapter 17 Promotional Concepts and Strategies 1 Marketing Essentials Chapter 17 Promotional Concepts and Strategies Section 17.3 Chapter 17 Promotional Concepts and Strategies 1 Before You Begin Burke DECA s Annual Parent Meeting is next Thursday, 9/3.

More information

on investment of your multimedia campaigns

on investment of your multimedia campaigns Measuring the return Measuring the return on investment of your multimedia campaigns Optimise and Measure Time to go multimedia and measure your campaign effectiveness. Marketing has changed dramatically.

More information

Creating a Successful Website

Creating a Successful Website Creating a Successful Website The widespread adoption of Superfast Broadband by consumers and businesses means that you can include more features on your website, which in turn makes it more likely that

More information

Market Research: Friend or Foe to Christian Charities?

Market Research: Friend or Foe to Christian Charities? Market Research: Friend or Foe to Christian Charities? by Redina Kolaneci Senior Fundraising & Stewardship Consultant McConkey Johnston international UK If you are ignorant of yourself, in addition to

More information

Creating mutual trust

Creating mutual trust 13. 3and Creating mutual trust respect Organisations that thrive are those where the company culture promotes mutual trust and respect of colleagues, and this is as true in PR as it is elsewhere. In this

More information

Digital Engagement Strategies

Digital Engagement Strategies Digital Engagement Strategies You obtain trustful insights and interact only with Senior Consultants We bring more value because you interact only with senior account managers & senior consultants. You

More information

White Paper. Mobile Device Management. VAR Channel Tracking. How to Influence VARS to Recommend Your MDM Software and Service

White Paper. Mobile Device Management. VAR Channel Tracking. How to Influence VARS to Recommend Your MDM Software and Service White Paper Mobile Device Management VAR Channel Tracking How to Influence VARS to Recommend Your MDM Software and Service Henk Hoets MSS February 2012 MDM VAR Tracking How to Influence VARS to Recommend

More information

EXCHANGING KNOWLEDGE A RESEARCH DISSEMINATION TOOLKIT

EXCHANGING KNOWLEDGE A RESEARCH DISSEMINATION TOOLKIT EXCHANGING KNOWLEDGE A RESEARCH DISSEMINATION TOOLKIT 1 DISSEMINATING COMMUNITY-BASED RESEARCH Community research projects are often initiated with action and change in mind. That is, the knowledge generated

More information

Market Analysis Guide

Market Analysis Guide Market Analysis Guide Toll Free: 1.800.713.3558 Page 1 www.awebusiness.com Table of Contents Demonstration of Your Knowledge of the Industry...3 General Approaches to Market Research...4 Types of Market

More information

Telemarketing- Customer Satisfaction Campaigns

Telemarketing- Customer Satisfaction Campaigns Telemarketing- Customer Satisfaction Campaigns Why undertake them? An overview Insight into Customer Satisfaction Surveys Customer Satisfaction surveys are often overlooked as a core marketing activity,

More information

How to grow through new and existing customers

How to grow through new and existing customers 10 Minute Guide How to grow through new and existing customers Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered

More information

05/10/2015. Chapter 3 - Marketing Research. Marketing Project Plan

05/10/2015. Chapter 3 - Marketing Research. Marketing Project Plan Chapter 3 - Marketing Research Copyright 2013 Pearson Canada Inc. Marketing Project Plan How do we begin the project? Identify product What do we need? We need to gather information We also need to do

More information

BSM Connection elearning Course

BSM Connection elearning Course BSM Connection elearning Course Developing a Marketing Plan 2008, BSM Consulting All Rights Reserved. Table of Contents OVERVIEW...1 DEVELOPING YOUR MARKETING PLAN...1 Step 1: Conduct Market Research...1

More information

Using Research for Effective Media Planning Cider Advertising UK Case Study

Using Research for Effective Media Planning Cider Advertising UK Case Study Using Research for Effective Media Planning Cider Advertising UK Case Study By Samira Mohamed, Research Manager, Ipsos ASI September 2012 Ipsos ASI: Cider Advertising UK Case Study People read around 10Mb

More information

Title Agency Sales & Marketing Plan Workbook

Title Agency Sales & Marketing Plan Workbook Title Agency Sales & Marketing Plan Workbook A Sales and Marketing Planning Guide Prepared by Stewart Marketing 2010 Stewart Title Guaranty Company. All rights reserved. Trademarks are the property of

More information

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you

More information

CFO #CFOPERFORMANCE. Building Your Brand: The Value of Reputation

CFO #CFOPERFORMANCE. Building Your Brand: The Value of Reputation #CFOPERFORMANCE Building Your Brand: The Value of Reputation Your firm is looking to grow, but you re not sure of the next step. Traditional client referrals are no longer enough to keep ahead of the increasing

More information

CHAPTER. Market Research. Research? Section What Is Your Competitive Advantage?

CHAPTER. Market Research. Research? Section What Is Your Competitive Advantage? CHAPTER Market Research Section Research? What Is Market Section What Is Your Competitive Advantage? SECTION What Is Market Research? OBJECTIVES Explain why market research is important Consider important

More information

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360.

C G. Got a Plan? MARKETING. How to Build Your Marketing Plan & Budget. PCGMarketing.com. P.O. Box 4633 Des Moines, Iowa 50305 515.360. Got a Plan? How to Build Your Marketing Plan & Budget P.O. Box 4633 Des Moines, Iowa 50305 515.360.9176 An Introduction We are a full-service marketing company that uses creative strategies to develop

More information

What do we do at Cimigo?

What do we do at Cimigo? Careers at Cimigo What do we do at Cimigo? As a Market Research Consultancy we help organisations achieve their business objectives: we. Identify opportunities & threats Measure behaviour & attitudes Benchmark

More information

Applies from 1 April 2007 Revised April 2008. Core Competence Framework Guidance booklet

Applies from 1 April 2007 Revised April 2008. Core Competence Framework Guidance booklet Applies from 1 April 2007 Revised April 2008 Core Competence Framework Guidance booklet - Core Competence Framework - Core Competence Framework Core Competence Framework Foreword Introduction to competences

More information

USING BUSINESS PLAN RESOURCES 2015 PowerUP! Competition

USING BUSINESS PLAN RESOURCES 2015 PowerUP! Competition USING BUSINESS PLAN RESOURCES 2015 PowerUP! Competition 2 AGENDA We will cover the following research areas: Research Types and Techniques General Business Plan Resources Legal Structure Market Research

More information

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Science Week event. If you have already run a National Science

More information

Why conduct engagement surveys?

Why conduct engagement surveys? At first glance it might appear to be a straightforward task to measure the level of employee engagement in an organisation. In the past, you may have heard people say, It s just a case of putting together

More information

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations

8.2 MARKETING AND PROMOTION. Advertising And Image Making. Producing A Marketing Plan. Promoting Community Organisations 82 RUNNING THE ENTERPRISE 8 MARKETING AND PROMOTION Advertising And Image Making Producing A Marketing Plan Promoting Community Organisations Why Are You Promoting Yourselves? Generating Publicity Selling

More information

BUSINESS NAME. Applicant Name. You ve had the idea, that s the first step. But starting a good business will take persistence, enthusiasm and a lot of

BUSINESS NAME. Applicant Name. You ve had the idea, that s the first step. But starting a good business will take persistence, enthusiasm and a lot of BUSINESS NAME Applicant Name You ve had the idea, that s the first step. But starting a good business will take persistence, enthusiasm and a lot of hard work. A clear business plan is essential for all

More information

Launching a cloud application proposition Five steps to success

Launching a cloud application proposition Five steps to success Launching a cloud application proposition Five steps to success More and more large corporate brands are promoting cloud applications to their small business customers. But many are finding that their

More information

Autonomy etalk White Paper. Optimizing Customer Feedback: Executing a Valuable Post-Call Survey

Autonomy etalk White Paper. Optimizing Customer Feedback: Executing a Valuable Post-Call Survey Autonomy etalk White Paper Optimizing Customer Feedback: Executing a Valuable Post-Call Survey Proprietary and Confidential to Autonomy etalk. Optimizing Customer Feedback: Executing a Valuable Post-Call

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ

Guide to marketing. www.glasgow.ac.uk/corporatecommunications. University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ Guide to marketing www.glasgow.ac.uk/corporatecommunications University of Glasgow Corporate Communications 3 The Square Glasgow G12 8QQ 0141 330 4919 2 Introduction One of the easiest mistakes to make

More information

How to get to grips with your competitors

How to get to grips with your competitors 10 Minute Guide How to get to grips with your competitors Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered

More information

An introduction to marketing for the small business

An introduction to marketing for the small business An introduction to marketing for the small business Membership Services Moor Hall, Cookham Maidenhead Berkshire, SL6 9QH, UK Telephone: 01628 427500 www.cim.co.uk/marketingresources The Chartered Institute

More information

A guide to using the business plan template

A guide to using the business plan template A guide to using the business plan template Small Business Development Corporation 13 12 49 smallbusiness.wa.gov.au The small business specialists Writing your business plan This is guide is to assist

More information

Performance Management Is performance management really necessary? What techniques are best to use?

Performance Management Is performance management really necessary? What techniques are best to use? Performance Management Is performance management really necessary? What techniques are best to use? This e-book is a guide for employers to help them discover tips and methods of performance management,

More information

Ways to Attract New Patients to Your Practice.

Ways to Attract New Patients to Your Practice. Ways to Attract New Patients to Your Practice. Basic Philosophy From a marketing perspective, a dental practice is no different to any other business type. Every business with a front door needs people

More information

A social marketing approach to behaviour change

A social marketing approach to behaviour change A social marketing approach to behaviour change An e-learning course in using social marketing to change or sustain behaviour About The NSMC Established by Government in 2006, we are the centre of excellence

More information

Preparing A Business Plan. Presented By: Raed Daoudi

Preparing A Business Plan. Presented By: Raed Daoudi Preparing A Business Plan Presented By: Raed Daoudi The Business Plan Whether it s a start-up company, an expansion of an existing firm, a spin-off from a parent corporation, or even a project within a

More information

Understanding the Path to Purchase

Understanding the Path to Purchase Understanding the Path to Purchase Lisa Allan Research Director SPA Future Thinking Introduction Understanding the purchase decision process within the automotive sector is increasingly complex. In less

More information

A personalised approach to Home Insurance

A personalised approach to Home Insurance A personalised approach to Home Insurance We re delighted to announce the launch of our brand new Home Insurance that significantly moves the home insurance market forward by allowing customers a greater

More information

Understanding Floristry Marketing Strategies

Understanding Floristry Marketing Strategies Unit 20: Understanding Floristry Marketing Strategies Unit code: QCF Level 3: Credit value: 10 Guided learning hours: 60 Aim and purpose D/602/0740 BTEC National This unit aims to introduce learners to

More information

MARKETING & FUNDRAISING STRATEGY WORKSHOP FOR BAFA CONFERENCE by Debbie Liggins, Business Development Director, Orchestra of the Swan.

MARKETING & FUNDRAISING STRATEGY WORKSHOP FOR BAFA CONFERENCE by Debbie Liggins, Business Development Director, Orchestra of the Swan. MARKETING & FUNDRAISING STRATEGY WORKSHOP FOR BAFA CONFERENCE by Debbie Liggins, Business Development Director, Orchestra of the Swan Strategy Strategic planning focusses on longer range objectives and

More information

Market Research with Social Media

Market Research with Social Media Community Ebook / September 2012 / / 1 888 6radian Market Research with Social Media Gives you the direction and tools you need to use social media to become a more agile, engaged, profitable and productive

More information

Handbook for Degree Project Writers MASTER S PROGRAMMES IN ENGINEERING 2012 THE FACULTY OF ENGINEERING (LTH) LUND UNIVERSITY

Handbook for Degree Project Writers MASTER S PROGRAMMES IN ENGINEERING 2012 THE FACULTY OF ENGINEERING (LTH) LUND UNIVERSITY Handbook for Degree Project Writers MASTER S PROGRAMMES IN ENGINEERING 2012 THE FACULTY OF ENGINEERING (LTH) LUND UNIVERSITY Contents HANDBOOK FOR DEGREE PROJECT WRITERS Lund University Faculty of Engineering

More information

Botanic Marketing Plan 2010. Mouna MAACHE, Anne JACQUINOT, Sophie FILIP

Botanic Marketing Plan 2010. Mouna MAACHE, Anne JACQUINOT, Sophie FILIP Botanic Marketing Plan 2010 Mouna MAACHE, Anne JACQUINOT, Sophie FILIP Presentation of the company Since 1995, France In the Savoie region, by Claude Blanchet. The company is run by a group of horticulturalist

More information

Up Your Game: Seven Steps to Budget Planning

Up Your Game: Seven Steps to Budget Planning Up Your Game: Seven Steps to Budget Planning Think of your marketing plan as a roadmap that helps your financial institution navigate objectives, strategies, tactics, costs and projections. Similarly,

More information

A guide to B2B Marketing Planning

A guide to B2B Marketing Planning A guide to B2B Marketing Planning Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business.

More information

2015 Healthcare Call Center Survey Results

2015 Healthcare Call Center Survey Results 27th Annual Conference Of Healthcare Call Centers 2015 Healthcare Call Center Survey Results Executive Summary of Findings, Insights and Ideas June 11, 2015 Healthcare Call Center Times Corporate Healthcare

More information

Public Relations (Ontario College Graduate Certificate) Program Standard

Public Relations (Ontario College Graduate Certificate) Program Standard Public Relations (Ontario College Graduate Certificate) Program Standard The approved program standard for Public Relations program of instruction leading to an Ontario College Graduate Certificate delivered

More information

Customer Service. 1 Good Practice Guide

Customer Service. 1 Good Practice Guide Customer Service 1 Good Practice Guide Contents Photography by OzShots Foreword 3 The application of this guide to employees in the public service 4 Core principles of customer service 4 Leading and modelling

More information

CUSTOMER INSIGHT. Industry case study from Huntswood

CUSTOMER INSIGHT. Industry case study from Huntswood CUSTOMER INSIGHT Industry case study from Huntswood 1. Customer insight Contents Customer insight...3 Major international high st. bank...4 International credit card company...5 International general insurance

More information

Market Research Overview

Market Research Overview Page 1 of 6 MARKET RESEARCH OVERVIEW Market research is not handed to you on a silver platter unless you are paying a consulting firm to do it. You need to go out there, find lots of disparate pieces of

More information

The conclusions of the marketing research projects planned and executed in Stage 1 are presented on the 3 specific objectives of this phase:

The conclusions of the marketing research projects planned and executed in Stage 1 are presented on the 3 specific objectives of this phase: Conclusions for Step 1 The conclusions of the marketing research projects planned and executed in Stage 1 are presented on the 3 specific objectives of this phase: Regarding the research of similar international

More information

BSBMKG506B Plan market research

BSBMKG506B Plan market research BSBMKG506B Plan market research Revision Number: 1 BSBMKG506B Plan market research Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes the performance outcomes, skills

More information

Measuring and Evaluating Results

Measuring and Evaluating Results Introduction Measuring and evaluating results will provide you and your associates with the vital information you need for making key strategic and tactical decisions prior to, at and after the trade shows,

More information

Sample Reporting. Analytics and Evaluation

Sample Reporting. Analytics and Evaluation Sample Reporting Analytics and Evaluation This sample publication is provided with the understanding that company names and related example reporting are solely illustrative and the content does not constitute

More information

TOOL D14 Monitoring and evaluation: a framework

TOOL D14 Monitoring and evaluation: a framework TOOL D14 Monitoring and evaluation: a framework 159 TOOL D14 Monitoring and evaluation: a framework TOOL D14 For: About: Purpose: Use: Resource: Commissioners in primary care trusts (PCTs) and local authorities

More information

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment

Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing

More information

Integrating media relations into your BtoB marketing communications plan

Integrating media relations into your BtoB marketing communications plan Integrating media relations into your BtoB marketing communications plan Media relations, a subset of public relations, should play an important role in your overall marketing communications plan. Utilizing

More information

New Mexico Broadband Program

New Mexico Broadband Program New Mexico Broadband Program Internet Tools for Small Business Success Module 4 Introduction to Online Marketing Internet Tools for Small Business Success Class Series 1. Terminology & Planning 2. Communication

More information

AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication

AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication AAA School of Advertising Part Time Bachelor of Arts in Marketing Communication 2014 CURRICULUM BA IN MARKETING COMMUNICATION DURATION: 4 YEARS COURSE STRUCTURE YEAR 1: 5 MODULES 1. Principles of Marketing

More information

FRANCHISING YOUR BUSINESS. How we can help you grow

FRANCHISING YOUR BUSINESS. How we can help you grow FRANCHISING YOUR BUSINESS How we can help you grow Our services for franchisors Developing your franchise business We are proud to support the growth of ethical franchising in the UK. We are committed

More information

ADVERTISING FOR AN ANNIE S PROJECT

ADVERTISING FOR AN ANNIE S PROJECT ADVERTISING FOR AN ANNIE S PROJECT Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Advertising is essential. It can be difficult to

More information

Guide to Penetration Testing

Guide to Penetration Testing What to consider when testing your network HALKYN CONSULTING 06 May 11 T Wake CEH CISSP CISM CEH CISSP CISM Introduction Security breaches are frequently in the news. Rarely does a week go by without a

More information

Market Research: Information Sources for Small Business

Market Research: Information Sources for Small Business Market Research: Information Sources for Small Business The New York Public Library Science, Industry and Business Library What We Will Cover Today What is Market Research? Why Do Market Research? Starting

More information

Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs

Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs Mark Glein, PhD, Marketing Florida State University Marketing Plan

More information

Marketing Plan. Montgomery County Public Libraries FY13 FY16. Where the County Reads, Where the County Meets, Where the County Learns

Marketing Plan. Montgomery County Public Libraries FY13 FY16. Where the County Reads, Where the County Meets, Where the County Learns Montgomery County Public Libraries Where the County Reads, Where the County Meets, Where the County Learns FY13 FY16 Marketing Plan MCPL Marketing Plan FY13 FY16 1 Executive Summary It is essential that

More information

13. Identifying stakeholders and their 1relevance

13. Identifying stakeholders and their 1relevance 13. Identifying stakeholders and their 1relevance All successful public relations work is built on the foundation of good working relationships. These relationships foster trust and open communication,

More information