Introduction. RGF Research Guide Page 2/7

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Introduction. RGF Research Guide Page 2/7"

Transcription

1 RGF Research Guide

2 Introduction The Responsible Gaming Principles state that WLA members will develop their practices concerning responsible gaming-related issues on the fullest possible understanding of relevant information and analysis of documented research. The principles also state that WLA members will work with stakeholders to share information, develop research and promote responsible gaming as broadly as possible, and encourage a better understanding of the social impact of gaming. The Responsible Gaming Framework encourages members to support/and or conduct, integrate and disseminate responsible-gaming-related research. This guide aims to help WLA members understand the research process so they can meet the requirements of the Responsible Gaming Principles and Framework, and ensure they become properly informed about problem gaming so that best practices in the development of policy and programming leading to the prevention of problem gaming and the promotion of responsible play can be identified and adopted. RGF Research Guide Page 2/7

3 Why Do You Need Research? Making a business decision is easier when you have all the facts. If the facts aren t available, research can help you acquire the information you need. By definition, research is the methodical investigation into a subject in order to discover facts, to establish or revise a theory, or to develop a plan of action based on the facts discovered. As a gaming operator, up-to-date research will provide you with the information needed to implement the best possible gaming policies and programs. You can then evaluate the success of these policies and programs by using research and use the results to improve your programs. As gaming is a relatively new field of study, it is essential that new research is conducted and the results are shared. Gaming operators must continue to learn about players, the impact of gaming and the development of responsible gaming practices. Among the benefits are: Enabling operators to continue contributing to the prevention of problem gaming and the promotion of responsible play through effective programs. Understanding player behaviour and how product features or marketing campaigns might affect those with a gambling disorder. Speaking more knowledgeably with treatment professionals, academic researchers, advocates, policy makers, and the media. Responding more confidently to critics. RGF Research Guide Page 3/7

4 Role of Lotteries in Problem Gambling Research How does a gaming operator acquire the information they need to make responsible decisions? There are four options: 1. Produce 2. Facilitate 3. Collaborate 4. Consume 1. Gaming operators produce the research. Gaming operators may play a role in conducting their own responsible gaming research. When presented for outside consumption, the credibility of industryconducted research may be questioned due to a perception that the operator has influenced the findings. If a lottery operator decides to conduct its own research, they must have staff that is competent in this area. There are some areas of research currently conducted by gaming operators that may interest those in the field of responsible gaming. Researchers who wish to identify what is acceptable and non-acceptable play may want to review an operator s research on player behaviour. Others may be interested in knowing the results gaming operators obtained when they evaluated their own responsible gaming policies and programs. 2. Gaming operators facilitate the research. If a gaming operator cannot conduct its own research, the second option is to provide the funds for others to carry out the research. Money could be provided directly to researchers or allocated to a third party that oversees responsible gaming research. Again, the credibility of this research may be questioned so it is essential that the operator is not seen as influencing the results in anyway. For example, operators should not review research they fund before publication unless the operator is listed as a co-author. While some gaming operators are mandated by its governing body to set money aside for responsible gaming research, others have chosen to set up a research fund as part of their responsible gaming programs. RGF Research Guide Page 4/7

5 3. Gaming operators collaborate with research providers. Like gaming operators who conduct their own research, gaming operators who work in partnership with an individual researcher or organization, may have the creditability of the results questioned. Researchers may even avoid this arrangement fearing it would negatively affect their ability to maintain high ethical standards and independence. On the other hand, gaming operators may be approached by researchers desiring access to customers or to sales records. Should the operator decide to collaborate with the researcher, care must be taken to not compromise customer privacy and the operator must be reasonably certain that the researcher will not antagonize the customers. An agreement, between the gaming operator and the researcher, should be reached before the research takes place to determine how the research will be conducted and the results used. As a means to engage its stakeholders, a gaming operator may build a relationship with a group or individual that studies gaming. If this relationship enables the operator to help the group or individual better understand the realities of lottery operations, the result can only be more meaningful research. 4. Gaming operators consume research produced by others. There are many research groups and individuals who regularly produce research about responsible gaming. Gaming operators should ensure they have resources dedicated to learning as much as they can about problem gambling including the review of any new research. Access to a good librarian is critical to any organization seeking to be a serious consumer of research. Attending Responsible Gaming conferences and developing relationships with researchers will also help you become more conversant with research findings. RGF Research Guide Page 5/7

6 Types of Research How do you determine the most appropriate way to obtain the information you need? Here are a few questions to help you decide: What is the decision that needs to be made? What has occurred that has lead to this decision needing to be made? Does any research currently exist that contains useful information? What are the limitations of the existing research? What are the biases of the authors? What additional information is needed? From whom could you collect this information (with whom do you need to speak)? How could this information be collected? In what form do you need this information? How else could this research be used? By whom? When is the information needed? What is your budget? To what extent are you prepared to make the information public? You may decide to use research that already exists. This type of research is called secondary research and can be obtained through libraries, the Web, books, business publications, magazines and newspapers. Secondary research can also include new analysis of existing data. Primary research is designed to gather information to meet your specific needs. This type of information can be obtained through focus groups, surveys, interviews or observations. Because it is customized, it is usually more expensive than secondary research. Research can also be classified depending on how the data is collected. Data that is collected in a systematic fashion, generates measurable, numeric results, and can reasonably be generalized to a larger population is often called quantitative research. Survey research with respondents selected randomly from the target population is a common example of quantitative research, as is the analysis of official statistics such as sales records or census results. Qualitative research, on the other hand, is generally done through methods such as focus groups, intensive individual interviews, or observation. Often, it does not generate numerical data, or if it does, the data cannot be reliably generalized to the broader population. Qualitative research is often conducted before beginning a quantitative study for guidance on what questions to ask, or after a quantitative study to aid in the interpretation of results. RGF Research Guide Page 6/7

7 It is often assumed that qualitative research is inferior to quantitative research, but this is not the case. The choice of techniques depends on careful consideration of the questions that need to be answered, the relative strengths and weaknesses of the available methods, and the available budget. Difficulties arise when the two are confused, such as when a questionnaire given to non-randomly selected customers at one lottery retail outlet generates numerical results that are generalized to the entire population of lottery customers. Selecting an Outside Agency Depending on the resources available within your organization, you may have access to an in-house service that conducts research. Even organizations with their own inhouse research department may use an external resource. There are many different kinds of agencies who offer research services. Full service agencies do everything from designing a research project to collecting, analyzing and evaluating the data. Some companies specialize in analyzing data while others specialize in only one of these activities. Consultants can also be hired to provide these services. Research agencies are not limited to private, for-profit companies, either. Many lotteries have contracted with public or private universities for research services. Private non-profit agencies may also have research capabilities that can be used if the research objectives are consistent with the non-profit s mission. If you need to use an outside agency, most reputable companies belong to associations that promote standard practices among its members. They may also belong to an organization, such as the World Association for Public Opinion Research, that requires its members to subscribe to a code of ethics. If asked, most companies will supply information so you know the company s level of experience as well as the experience of its staff. Many companies will also provide references from companies that have used their services. RGF Research Guide Page 7/7

BTEC UNIT Seventeen: Marketing Intelligence. Unit Code: K/601/0955

BTEC UNIT Seventeen: Marketing Intelligence. Unit Code: K/601/0955 BTEC UNIT Seventeen: Marketing Intelligence Unit Code: K/601/0955 Issues and methods relating to the use of primary Market research is a systematic, objective collection and analysis of data about your

More information

Determining Your Advertising Objectives

Determining Your Advertising Objectives Determining Your Advertising Objectives by BNET Editorial Tags: marketing, advertising, sales Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand

More information

Factsheet: Market research

Factsheet: Market research Factsheet: Market research A close understanding of the local childcare market and your customers needs is essential in order for your childcare business to succeed. Performing market research on potential

More information

Market research. Chapter 4 Market research. The objectives of market research

Market research. Chapter 4 Market research. The objectives of market research Market research Businesses regard having an understanding of the market place as a major priority. This is because of the following factors: the expense of launching new products; the importance of maintaining

More information

Strategic Communications Audits

Strategic Communications Audits Strategic Communications Audits Prepared for the Communications Consortium Media Center Julia Coffman October 2004 Nonprofit organizations are now continuously being challenged to be more strategic in

More information

Prepared by the Policy, Performance and Quality Assurance Unit (Adults) Tamsin White

Prepared by the Policy, Performance and Quality Assurance Unit (Adults) Tamsin White Principles of Good Research & Research Proposal Guidee Prepared by the Policy, Performance and Quality Assurance Unit (Adults) Tamsin White March 2006 Principles of Good Research All research is different

More information

Health Consumers Council - Strategic Plan 2013-2015

Health Consumers Council - Strategic Plan 2013-2015 Health Consumers Council - Strategic Plan 2013-2015 Vision: Western Australian health consumers achieve the best possible outcomes from WA s public and private health services. HCC works to support the

More information

Chapter 2: Research Methodology

Chapter 2: Research Methodology Chapter 2: Research Methodology 1. Type of Research 2. Sources of Data 3. Instruments for Data Collection 4. Research Methods 5. Sampling 6. Limitations of the Study 6 Chapter 2: Research Methodology Research

More information

GLOSSARY OF EVALUATION TERMS

GLOSSARY OF EVALUATION TERMS Planning and Performance Management Unit Office of the Director of U.S. Foreign Assistance Final Version: March 25, 2009 INTRODUCTION This Glossary of Evaluation and Related Terms was jointly prepared

More information

BSBMKG506B Plan market research

BSBMKG506B Plan market research BSBMKG506B Plan market research Revision Number: 1 BSBMKG506B Plan market research Modification History Not applicable. Unit Descriptor Unit descriptor This unit describes the performance outcomes, skills

More information

How to Measure the Performance of Your Outreach Programs

How to Measure the Performance of Your Outreach Programs How to Measure the Performance of Your Outreach Programs April 2006 About DeHavilland Associates DeHavilland Associates is a consulting and communications firm that helps its corporate, nonprofit, and

More information

When you complete the course, you will have the option of receiving a course completion confirmation from the SBA.

When you complete the course, you will have the option of receiving a course completion confirmation from the SBA. Market Research 1.1 Introduction The SBA Learning Center presents: Market Research. Produced by the SBA s Office of Entrepreneurship Education, this self-paced course provides an introduction to market

More information

Definition of Marketing Research

Definition of Marketing Research Chapter One Introduction to Marketing Research Figure 1.1 Introduction to Marketing Research: An Overview Opening Vignette Definition of Marketing Research What Would You Do? Fig. 1.2 A Classification

More information

437 PROMOTE YOUR ORGANISATION AND ITS SERVICES TO STAKEHOLDERS

437 PROMOTE YOUR ORGANISATION AND ITS SERVICES TO STAKEHOLDERS Unit overview Elements of competence 437a 437b 437c Plan to promote your organisation and its services Communicate key messages to stakeholders Evaluate the effectiveness of promotional activities About

More information

Careers in Advertising, Marketing and Public Relations

Careers in Advertising, Marketing and Public Relations Careers in Advertising, Marketing and Public Relations If you would like more information or have questions about this document, feel free to speak with a Career Advancement counselor. You can make an

More information

A framework to plan monitoring and evaluation

A framework to plan monitoring and evaluation 6. A framework to plan monitoring and evaluation Key ideas Monitoring and evaluation should be an integral part of (and therefore affect) all stages of the project cycle. As mentioned earlier, you need

More information

Key Trends, Issues and Best Practices in Compliance 2014

Key Trends, Issues and Best Practices in Compliance 2014 Key Trends, Issues and Best Practices in Compliance 2014 What Makes This Survey Different Research conducted by independent third party Clients and non-clients 301 executive decision makers 35 qualitative

More information

Market Research: Friend or Foe to Christian Charities?

Market Research: Friend or Foe to Christian Charities? Market Research: Friend or Foe to Christian Charities? by Redina Kolaneci Senior Fundraising & Stewardship Consultant McConkey Johnston international UK If you are ignorant of yourself, in addition to

More information

How to gather and evaluate information

How to gather and evaluate information 09 May 2016 How to gather and evaluate information Chartered Institute of Internal Auditors Information is central to the role of an internal auditor. Gathering and evaluating information is the basic

More information

STRATEGIC PLANNING: A TEN-STEP GUIDE *

STRATEGIC PLANNING: A TEN-STEP GUIDE * STRATEGIC PLANNING: A TEN-STEP GUIDE * I. IMPORTANCE OF PLANNING There is broad agreement among nonprofit leaders and experts that planning is a critical component of good management and governance. Planning

More information

Community engagement: Developing a strategy

Community engagement: Developing a strategy Community engagement: Developing a strategy Some questions to help with planning... This guidance outlines some important things to consider when planning a community engagement strategy for your project

More information

Criminal Justice Evaluation Framework (CJEF): Conducting effective outcome evaluations

Criminal Justice Evaluation Framework (CJEF): Conducting effective outcome evaluations Criminal Justice Research Department of Premier and Cabinet Criminal Justice Evaluation Framework (CJEF): Conducting effective outcome evaluations THE CRIMINAL JUSTICE EVALUATION FRAMEWORK (CJEF) The Criminal

More information

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom 2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies

More information

The Emotional Economy at Work

The Emotional Economy at Work The Emotional Economy at Work White Paper Series: Paper 400: Selecting & Working with Emotional Engagement Performance Metrics Jeremy Scrivens This paper is dedicated to my highly rational but emotionally

More information

Safe and Healthy Minnesota Students Planning and Evaluation Toolkit

Safe and Healthy Minnesota Students Planning and Evaluation Toolkit Safe and Healthy Minnesota Students Planning and Evaluation Toolkit AUGUST 2008 Safe and Healthy Minnesota Students Planning and Evaluation Toolkit Tips, techniques, and resources for planning and evaluating

More information

Welcome to the McPin Foundation

Welcome to the McPin Foundation Welcome to the McPin Foundation About us: Thank you for your interest in our organisation and this Senior Researcher position. Our aim is to transform mental health research to place people affected by

More information

PRO-NET. A Publication of Building Professional Development Partnerships for Adult Educators Project. April 2001

PRO-NET. A Publication of Building Professional Development Partnerships for Adult Educators Project. April 2001 Management Competencies and Sample Indicators for the Improvement of Adult Education Programs A Publication of Building Professional Development Partnerships for Adult Educators Project PRO-NET April 2001

More information

Chapter 5 Market Research and Business Intelligence 2001.

Chapter 5 Market Research and Business Intelligence 2001. Chapter 5 Market Research and Business Intelligence Lessons from Vignette 5 Advertising networks track consumers online Tracking can: reveal consumer preferences lead to better pricing decisions enable

More information

PROJECT MANAGEMENT TRAINING MODULES

PROJECT MANAGEMENT TRAINING MODULES PROJECT MANAGEMENT TRAINING MODULES KENYA PROJECTS ORGANIZATION < Projects Solutions Provider > Macjo Arcade, 4 th Flr., Suite 15E P.O Box, 3029 00200, Nairobi - Kenya Tel: 254 (0)202319748 Mob: 0725 788

More information

Spring 2010. Understanding International B2B Research for Printing and Imaging Markets. 4 Key Components. Introduction

Spring 2010. Understanding International B2B Research for Printing and Imaging Markets. 4 Key Components. Introduction Topic: International B2B Research Understanding International B2B Research for Printing and Imaging Markets 4 Key Components Introduction iprint is produced by Business Advantage, a B2B research, business

More information

05/10/2015. Chapter 3 - Marketing Research. Marketing Project Plan

05/10/2015. Chapter 3 - Marketing Research. Marketing Project Plan Chapter 3 - Marketing Research Copyright 2013 Pearson Canada Inc. Marketing Project Plan How do we begin the project? Identify product What do we need? We need to gather information We also need to do

More information

Guide to Market Research and Analysis

Guide to Market Research and Analysis The Orangeville & Area Small Business Enterprise Centre (SBEC) 87 Broadway, Orangeville ON L9W 1K1 519-941-0440 Ext. 2286 or 2291 sbec@orangeville.ca www.orangevillebusiness.ca Supported by its Partners:

More information

ONTARIO LOTTERY AND GAMING CORPORATION. Employee Training OLG RG TRAINING PROGRAMS - CASE STUDY

ONTARIO LOTTERY AND GAMING CORPORATION. Employee Training OLG RG TRAINING PROGRAMS - CASE STUDY ONTARIO LOTTERY AND GAMING CORPORATION Employee Training OLG RG TRAINING PROGRAMS - CASE STUDY Table of Contents EMPLOYEE TRAINING Gaming Employees 2 Corporate Employees 5 Gaps and Opportunities 7 Employee

More information

Seven steps to effective board and director evaluations

Seven steps to effective board and director evaluations COMPANY SECRETARY Seven steps to effective board and director evaluations By Geoffrey Kiel, Professor, University of Queensland; Founder and Chairman, Competitive Dynamics Pty Ltd; and James Beck, Managing

More information

THE ROLE OF CONSUMERS NEEDS AND WANTS IN THE DESIGN OF MBA (MARKETING) CURRICULUM: OPPOSING VIEWS FROM STUDENTS VS. EMPLOYERS IN THE DESIRED COURSE

THE ROLE OF CONSUMERS NEEDS AND WANTS IN THE DESIGN OF MBA (MARKETING) CURRICULUM: OPPOSING VIEWS FROM STUDENTS VS. EMPLOYERS IN THE DESIRED COURSE THE ROLE OF CONSUMERS NEEDS AND WANTS IN THE DESIGN OF MBA (MARKETING) CURRICULUM: OPPOSING VIEWS FROM STUDENTS VS. EMPLOYERS IN THE DESIRED COURSE Assistant Professor Kawpong Polyorat, Ph.D. Department

More information

National Commission for Academic Accreditation & Assessment. Standards for Quality Assurance and Accreditation of Higher Education Institutions

National Commission for Academic Accreditation & Assessment. Standards for Quality Assurance and Accreditation of Higher Education Institutions National Commission for Academic Accreditation & Assessment Standards for Quality Assurance and Accreditation of Higher Education Institutions November 2009 Standards for Institutional Accreditation in

More information

Introduction to Marketing

Introduction to Marketing Introduction to Marketing Theocharis Katranis Spring Semester 2013 1 Today s Lecture 1. We will explain the importance of information in gaining insights about the marketplace and customers. 2. We will

More information

4 MEAL planning and budgeting

4 MEAL planning and budgeting Monitoring, Evaluation, Accountability and Learning (MEAL) Keywords: Monitoring, evaluation, accountability, learning, plan, budget Introduction In this session on MEAL Planning and Budgeting, you will

More information

Glossary Monitoring and Evaluation Terms

Glossary Monitoring and Evaluation Terms Glossary Monitoring and Evaluation Terms This glossary includes terms typically used in the area of monitoring and evaluation (M&E) and provides the basis for facilitating a common understanding of M&E.

More information

Effective Internal Audit in the Financial Services Sector

Effective Internal Audit in the Financial Services Sector Effective Internal Audit in the Financial Services Sector Recommendations from the Committee on Internal Audit Guidance for Financial Services: How They Relate to the Global Institute of Internal Auditors

More information

Evaluation Proposal. Author Compensation Program FASTFORWARD CONSULTING

Evaluation Proposal. Author Compensation Program FASTFORWARD CONSULTING Evaluation Proposal Author Compensation Program Our Consulting Team Jennifer Turner Trina Caines Rachel Alwala Overview Key Gaps Stakeholders Evaluation Design Indicators Workplan and Budget Issues and

More information

MOST DIFFICULT INTERVIEW QUESTIONS

MOST DIFFICULT INTERVIEW QUESTIONS MOST DIFFICULT INTERVIEW QUESTIONS When preparing for an interview, go through the following list of questions and write down appropriate responses. Don t memorize your answers; review them for content

More information

Strategic Planning Toolkit

Strategic Planning Toolkit Strategic Planning Toolkit TABLE OF CONTENTS INTRODUCTION...1 The Purpose... 1 How to Use the Toolkit... 2 What is Strategic Planning?... 2 What Can Strategic Planning Do For Your Organization?... 3 DESIGNING

More information

COVENANT UNIVERSITY NIGERIA TUTORIAL KIT OMEGA SEMESTER PROGRAMME: MASS COMMUNICATION

COVENANT UNIVERSITY NIGERIA TUTORIAL KIT OMEGA SEMESTER PROGRAMME: MASS COMMUNICATION COVENANT UNIVERSITY NIGERIA TUTORIAL KIT OMEGA SEMESTER PROGRAMME: MASS COMMUNICATION COURSE: PRE 325 DISCLAIMER The contents of this document are intended for practice and leaning purposes at the undergraduate

More information

Developing Work Plans

Developing Work Plans Developing Work Plans Communications Strategy Template This template can be used to plan how you want to promote your partnership. The template helps set out the key messages about the partnership as well

More information

The Grant Writing Game

The Grant Writing Game 101 Ways to Win The Grant Writing Game by Steve Price, Ed.D. and Stephen Price, M.A. Introduction In this brief ebook, Dr. Steve Price and Stephen Price share 101 strategies for successful grant writing

More information

Non-random/non-probability sampling designs in quantitative research

Non-random/non-probability sampling designs in quantitative research 206 RESEARCH MET HODOLOGY Non-random/non-probability sampling designs in quantitative research N on-probability sampling designs do not follow the theory of probability in the choice of elements from the

More information

Community-Based Prevention Marketing Step 7: Monitor and Evaluate Full Transcript

Community-Based Prevention Marketing Step 7: Monitor and Evaluate Full Transcript Community-Based Prevention Marketing Step 7: Monitor and Evaluate Full Transcript Introduction In this step, titled, "Monitor and Evaluate," the coalition will learn about the importance of monitoring

More information

IT Risk Closing the Gap

IT Risk Closing the Gap IT Risk Closing the Gap Giving the Board what it needs to understand, manage and challenge IT risk PWC Contents Foreword 1 Executive summary 3 Survey findings Does the Board fully understand the impact

More information

Developing new copyright services at academic libraries

Developing new copyright services at academic libraries Developing new copyright services at academic libraries Inga-Lill Nilsson Karlstad University Library Keywords: copyright, academic libraries, copyright guidance, professional development, copyright education,

More information

Measuring Awareness and Outcomes

Measuring Awareness and Outcomes Measuring Awareness and Outcomes knowyourlimit.ca olg.ca ONTARIO LOTTERY AND GAMING CORPORATION / Responsible Gambling Measuring Awareness and Outcomes 1 Measuring Awareness and Outcomes OLG works to evolve

More information

Market Analysis Guide

Market Analysis Guide Market Analysis Guide Toll Free: 1.800.713.3558 Page 1 www.awebusiness.com Table of Contents Demonstration of Your Knowledge of the Industry...3 General Approaches to Market Research...4 Types of Market

More information

The Five Rules for Reliable Marketing Research

The Five Rules for Reliable Marketing Research URBAN WALLACE ASSOCIATES 35 Bedford St., Suite 8, Lexington, MA 02420 ph 781 862 0033 fax 781 862 1292 web www.uwa.com The Five Rules for Reliable Marketing Research Marketing Research Produces New Knowledge

More information

AS Sociology. The distinctions between primary and secondary data, and between quantitative and qualitative data;

AS Sociology. The distinctions between primary and secondary data, and between quantitative and qualitative data; AS Sociology Revision Sociological Methods The distinctions between primary and secondary data, and between quantitative and qualitative data; Chris. Livesey 2006: www.sociology.org.uk Types of Data Primary

More information

HOW TO USE NEEDS BASED CUSTOMER SEGMENTATION IMPROVE YOUR MARKETING AND SOCIAL MEDIA STRATEGY

HOW TO USE NEEDS BASED CUSTOMER SEGMENTATION IMPROVE YOUR MARKETING AND SOCIAL MEDIA STRATEGY HOW TO USE NEEDS BASED CUSTOMER SEGMENTATION IMPROVE YOUR MARKETING AND SOCIAL MEDIA STRATEGY A publication of London, September 2012 HOW TO USE NEEDS BASED CUSTOMER SEGMENTATION by Michalis A. Michael

More information

INTERNATIONAL COUNCIL OF NURSES

INTERNATIONAL COUNCIL OF NURSES INTERNATIONAL COUNCIL OF NURSES 3, place Jean-Marteau CH-1201 Geneva (Switzerland) Tel. (+41 22) 908 01 00 Fax (+41 22) 908 01 01 E-mail: icn@icn.ch Web site: www.icn.ch Guidelines on shaping effective

More information

Marketing Research for Nonprofits. Brad Majors Goodwill Industries of Upstate/Midlands SC

Marketing Research for Nonprofits. Brad Majors Goodwill Industries of Upstate/Midlands SC Marketing Research for Nonprofits Brad Majors Goodwill Industries of Upstate/Midlands SC You can only improve something if you can measure it. William Thomson, Lord Kelvin Marketing Research The systematic

More information

Lead your Generation: An Inclusive Future

Lead your Generation: An Inclusive Future Lead your Generation: An Inclusive Future RESEARCH BRIEF: DECEMBER 2013 INTRODUCTION AND BACKGROUND The Youth Sport Trust (YST) has been successful in securing National Lottery funding through the Big

More information

Strategic Agenda for Library-based Research Data Support Services

Strategic Agenda for Library-based Research Data Support Services Strategic Agenda for Library-based Research Data Support Services Background The Lamar Soutter Library (LSL) provides the University of Massachusetts Medical School (UMMS) research community with the relevant

More information

Carnegie Library of Pittsburgh Strategic Plan 2013-2017

Carnegie Library of Pittsburgh Strategic Plan 2013-2017 Carnegie Library of Pittsburgh Strategic Plan 2013-2017 January - March April - June July September October Final Plan Identify issues, opportunities, wants, needs Community Workshop 1 Develop and test

More information

Delaware Performance Appraisal System

Delaware Performance Appraisal System Delaware Performance Appraisal System Building greater skills and knowledge for educators DPAS-II Guide for Administrators (Principals) Principal Practice Rubric Updated July 2015 1 INEFFECTIVE A. DEVELOPS

More information

How do I: Conduct Market Research?

How do I: Conduct Market Research? How do I: Conduct Market Research? Think the business needs some market research and not sure how to go about it? This guide will help you quickly answer these, understand the task ahead, its key elements

More information

LA SIERRA UNIVERSITY School of Business SYLLABUS

LA SIERRA UNIVERSITY School of Business SYLLABUS LA SIERRA UNIVERSITY School of Business MKTG 386 Advertising (4) Winter 2010 - MW 1-2:50 SB 210 Instructor: Dr. Victoria Seitz, Phone: W: 537-5753, H: 883-1762 before 9pm FAX: (909) 537-7515, Email: VSeitz@csusb.edu

More information

Public Relations And Communications Strategy 2006-2007

Public Relations And Communications Strategy 2006-2007 Public Relations And Communications Strategy 2006-2007 Center School District 8701 Holmes Road Kansas City, Missouri 64131 816-349-3730 www.center.k12.mo.us Page 1 Table of Contents Executive Summary.

More information

Converting Technology to Wealth Workshop. Module 1: Commercialization. Day 2 Market Research

Converting Technology to Wealth Workshop. Module 1: Commercialization. Day 2 Market Research Converting Technology to Wealth Workshop Module 1: Commercialization Day 2 Market Research 1 Review Technology Summary Sheets Present and Comment Delivered to the Malaysian Technology Development Corporation

More information

Knowledge Management is like Sorting Socks: KM for Nonprofit Organizations

Knowledge Management is like Sorting Socks: KM for Nonprofit Organizations Knowledge Management is like Sorting Socks: KM for Nonprofit Organizations A white paper from Annkissam Developed in collaboration by Rachael M. Stark, Deborah Elizabeth Finn, and Kevin Palmer Introduction:

More information

Exemplars. Research Report

Exemplars. Research Report Exemplars Research Report Every effort has been made to trace and contact the authors of these works, but this has not been possible in every case. If notified, we will undertake to rectify any errors

More information

PERFORMANCE EXPECTATION 1: Vision, Mission, and Goals

PERFORMANCE EXPECTATION 1: Vision, Mission, and Goals PERFORMANCE EXPECTATION 1: Vision, Mission, and Goals PERFORMANCE EXPECTATION 1: Vision, Mission, and Goals Education leaders ensure the achievement of all students by guiding the development and implementation

More information

STRATEGIC PLANNING 1. 1 Excerpt from unpublished TANNA Branch Manual, as an activity under the Tanzania Nursing Initiative

STRATEGIC PLANNING 1. 1 Excerpt from unpublished TANNA Branch Manual, as an activity under the Tanzania Nursing Initiative STRATEGIC PLANNING 1 Strategic planning is the core of the work of an organization whether at the branch or national level. Without a strategic framework you don t know where you are going or why you are

More information

Using qualitative research to explore women s responses

Using qualitative research to explore women s responses Using qualitative research to explore women s responses Towards meaningful assistance - how evidence from qualitative studies can help to meet survivors needs Possible questions Why do survivors of SV

More information

Terms of Reference PUBLIC PERCEPTION SURVEY. Office of Disaster Preparedness and Emergency Management

Terms of Reference PUBLIC PERCEPTION SURVEY. Office of Disaster Preparedness and Emergency Management Terms of Reference PUBLIC PERCEPTION SURVEY Office of Disaster Preparedness and Emergency Management Background The ODPEM is the National Disaster Office responsible for disaster management in Jamaica

More information

Qualifications, Roles and Responsibilities of the Implementation Team. The Implementation Team should include the following members:

Qualifications, Roles and Responsibilities of the Implementation Team. The Implementation Team should include the following members: Qualifications, Roles and Responsibilities of the Implementation Team Skilled personnel who are well trained and motivated can strongly influence the success of your field operation. The implementation

More information

Study on Hong Kong People s Participation in Gambling Activities (2005) Key Statistics

Study on Hong Kong People s Participation in Gambling Activities (2005) Key Statistics Study on Hong Kong People s Participation in Gambling Activities (2005) Key Statistics Contents 1. The Survey... 3 a)telephone Survey... 3 b)youth Survey... 3 2.Findings of Telephone Survey... 4 2.1 Participation

More information

How companies are marketing online: A McKinsey Global Survey

How companies are marketing online: A McKinsey Global Survey pagina 1 van 8 How companies are marketing online: A McKinsey Global Survey A survey of marketers from around the world shows where online tools are most important, how they re being used, and on which

More information

QUALITY ALERT: HOW TO ENSURE YOUR SOCIAL AND MARKET RESEARCH

QUALITY ALERT: HOW TO ENSURE YOUR SOCIAL AND MARKET RESEARCH QUALITY ALERT: HOW TO ENSURE YOUR SOCIAL AND MARKET RESEARCH IS SIGNIFICANT, MEANINGFUL AND CREDIBLE. DUNCAN STUART FMRSNZ Policy makers in Government and social service agencies are being warned to stick

More information

MARKETING RESEARCH and INFORMATION SYSTEMS

MARKETING RESEARCH and INFORMATION SYSTEMS MARKETING RESEARCH and INFORMATION SYSTEMS Senad Basic Admir Mesalic Marketing, Part 2 Reference: David JOBBER, Principle and Practice of Marketing, 4th Edition, Chapter 6 2/18 Objective Nature and Purpose

More information

CREATING AND IMPLEMENTING A COMMUNICATION STRATEGY

CREATING AND IMPLEMENTING A COMMUNICATION STRATEGY CREATING AND IMPLEMENTING A COMMUNICATION STRATEGY A CASE FOR MINISTRY OF STATE FOR PLANNING, NATIONAL DEVELOPMENT AND VISION 2030- KENYA James Kiumu Maina INTRODUCTION Development planning in Kenya a

More information

AER reference: 52454; D14/54321 ACCC_09/14_865

AER reference: 52454; D14/54321 ACCC_09/14_865 Commonwealth of Australia 2014 This work is copyright. In addition to any use permitted under the Copyright Act 1968, all material contained within this work is provided under a Creative Commons Attribution

More information

School Library Media Specialist (502)

School Library Media Specialist (502) School Library Media Specialist (502) NES, the NES logo, Pearson, the Pearson logo, and National Evaluation Series are trademarks in the U.S. and/or other countries of Pearson Education, Inc. or its affiliate(s).

More information

3.1 CONDUCTING MARKET RESEARCH; DRAWING THE RIGHT CONCLUSIONS. Doing Market Research. Market Research; Examples Of Information Needed

3.1 CONDUCTING MARKET RESEARCH; DRAWING THE RIGHT CONCLUSIONS. Doing Market Research. Market Research; Examples Of Information Needed 31 MARKET RESEARCH 3 CONDUCTING MARKET RESEARCH; DRAWING THE RIGHT CONCLUSIONS Doing Market Research Market Research; Examples Of Information Needed Market Research 1 Market Research 2 Some Market Research

More information

The 2015 email data quality trends report. How organizations today are managing and using email

The 2015 email data quality trends report. How organizations today are managing and using email The 2015 email data quality trends report How organizations today are managing and using email CONTENTS Summary...1 Research methodology...1 Key findings...2 Email collection and database maintenance challenges...2

More information

Business Opportunity Enablement through Information Security Compliance

Business Opportunity Enablement through Information Security Compliance Level 3, 66 King Street Sydney NSW 2000 Australia Telephone +61 2 9290 4444 or 1300 922 923 Business Opportunity Enablement through Information Security Compliance Page No.1 Business Opportunity Enablement

More information

SCDHSC0437 Promote your organisation and its services to stakeholders

SCDHSC0437 Promote your organisation and its services to stakeholders Promote your organisation and its services to stakeholders Overview This standard identifies the requirements when promoting your organisation and the services it provides to a range of stakeholders. The

More information

CSR / Sustainability Governance and Management Assessment By Coro Strandberg Principal, Strandberg Consulting www.corostrandberg.

CSR / Sustainability Governance and Management Assessment By Coro Strandberg Principal, Strandberg Consulting www.corostrandberg. Introduction CSR / Sustainability Governance and Management Assessment By Coro Strandberg Principal, Strandberg Consulting www.corostrandberg.com June 2015 Companies which adopt CSR or sustainability 1

More information

EXECUTIVE SUMMARY: Report on the Research Agenda of the Massachusetts Gaming Commission

EXECUTIVE SUMMARY: Report on the Research Agenda of the Massachusetts Gaming Commission EXECUTIVE SUMMARY: Report on the Research Agenda of the Massachusetts Gaming Commission Prepared in collaboration with the UMASS Amherst Social and Economic Impacts of Gambling in Massachusetts (SEIGMA)

More information

HOW TO EVALUATE YOUR TRUANCY REDUCTION PROGRAM

HOW TO EVALUATE YOUR TRUANCY REDUCTION PROGRAM HOW TO EVALUATE YOUR TRUANCY REDUCTION PROGRAM National Center for School Engagement September 2005 An initiative of the Colorado Foundation for Families and Children 303 E. 17 th Avenue, Suite 400 Denver,

More information

HUMAN SERVICES MANAGEMENT COMPETENCIES

HUMAN SERVICES MANAGEMENT COMPETENCIES HUMAN SERVICES MANAGEMENT COMPETENCIES A Guide for Non-Profit and For Profit Agencies, Foundations and Academic Institutions Prepared by: Anthony Hassan, MSW, Ed.D. William Waldman, MSW Shelly Wimpfheimer,

More information

Brand Development and Management Enabling Strategy

Brand Development and Management Enabling Strategy Brand Development and Management Enabling Strategy Table of Contents 1. Purpose... 2 Enabling Strategy... 2 2. Scope... 2 Overall aims... 2 Specific objectives... 2 3. Strategy... 2 Initiatives and actions...

More information

Thinking about Information Sources

Thinking about Information Sources Writing Skills III Thinking about Information Sources Internet Resources & Magazine Articles Name Date Austin Community College Library Services 8/11 RW Part I: Internet Resources Directions for completing

More information

MRS Regulations for Administering Incentives and Free Prize Draws. February 2012

MRS Regulations for Administering Incentives and Free Prize Draws. February 2012 MRS Regulations for Administering Incentives and Free Prize Draws February 2012 MRS is the world s largest association for people and organisations that provide or use market, social and opinion research,

More information

Board Development. Writing a Grant Proposal. What Do I Do First? Where Do I Search for Funders?

Board Development. Writing a Grant Proposal. What Do I Do First? Where Do I Search for Funders? Board Development You are a staff person or board member tasked with writing a grant proposal. DON T PANIC! The information outlined in the following paragraphs should give you an understanding of what

More information

Strategic Planning. Strategic Planning

Strategic Planning. Strategic Planning 4 Strategic Planning Strategic Planning 1 4 TABLE OF CONTENTS Strategic Planning 3... What is Strategic Planning? 3... Why do Strategic Planning? 4... Assessing Your Strategic Planning 5... Developing

More information

Public Relations. National Occupational Standards December 2013

Public Relations. National Occupational Standards December 2013 Public Relations National Occupational Standards December 2013 Skills CFA 6 Graphite Square, Vauxhall Walk, London SE11 5EE T: 0207 0919620 F: 0207 0917340 E: info@skillscfa.org www.skillscfa.org No. NOS

More information

Organization and its Context

Organization and its Context Sustainability and the Organization Organization and its Context (Week 2) It should be clear that it is possible to succinctly define sustainability from the perspective of an organization. There are also

More information

Notes. Business Management. Higher Still. Higher. www.hsn.uk.net. HSN81200 Unit 1 Outcome 2. Contents. Information and Information Technology 1

Notes. Business Management. Higher Still. Higher. www.hsn.uk.net. HSN81200 Unit 1 Outcome 2. Contents. Information and Information Technology 1 Higher Business Management Unit 1 Outcome 2 Contents Information and Information Technology 1 Data and Information 1 Information Sources 1 Information Types 2 The Value of Information 3 The Use of Information

More information

Managing Marketing Information. Chapter 4

Managing Marketing Information. Chapter 4 Managing Marketing Information Chapter 4 Marketing Info. System Marketing Information System (MIS) Consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed,

More information

Measuring Up! Performance Measurement for Economic Development

Measuring Up! Performance Measurement for Economic Development Measuring Up! Performance Measurement for Economic Development Ontario First Nations Economic Development Association August 26, 2015 Training Objectives To describe what performance measurement is and

More information

PLEASE ENABLE MACROS FOR SPELL CHECK!

PLEASE ENABLE MACROS FOR SPELL CHECK! PLEASE ENABLE MACROS FOR SPELL CHECK! NEW RESEARCHER AWARD FINAL REPORT Prepare and submit within one month of completion of grant DATE: 8/25/2012 TO: Office of Sponsored Programs AS 210 St. Cloud State

More information

Inputs Activities. Initial Intermediate Long-Term Outcomes. Outcomes. Outcomes

Inputs Activities. Initial Intermediate Long-Term Outcomes. Outcomes. Outcomes Process Evaluation Tb Tobacco Control Paul W. Mattessich Benefits of Process Evaluation Understand the first three boxes of the logic model Inputs Activities Outputs Relate process to outcomes Obtain other

More information