Economic Success Story - Raymond James Financial Services

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1 EMPOWERING FINANCIAL ADVISORS EMPOWERING FINANCIAL ADVISORS Our principal goal is to provide you with everything you need to put your clients first and manage your business well because our success starts with yours. 1

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3 EMPOWERING FINANCIAL ADVISORS IT S YOUR PRACTICE. WE THINK YOU SHOULD DECIDE HOW TO RUN IT. WE DON T WANT TO BE THE FIRM FOR EVERYONE WE WANT TO BE THE RIGHT FIRM FOR YOU. Advisors like you think a little differently you greet challenges enthusiastically, you serve clients with the utmost care, you see potential others miss, and you think this is more than a job it s a calling. That s why we believe that when it comes to your business, you know best. Because we think a little differently, too. 1

4 RAYMOND JAMES IS A DIFFERENT KIND OF FINANCIAL SERVICES FIRM. Our continued success and excellent performance haven t gone unnoticed. We regularly receive recognition from our industry, our peers and the media. Fortune WORLD S MOST ADMIRED COMPANIES LIST FIFTH MOST ADMIRED SECURITIES COMPANY IN THE WORLD Barron s 21 RAYMOND JAMES ADVISORS RECOGNIZED AMONG TOP 1,000 Rep BROKER REPORT CARD RANKED NO. 1 FOR SOCIAL MEDIA SUPPORT, ACCESS TO ALTERNATIVES AND FREEDOM FROM PRODUCT PUSHING And that s by design. Since our firm s founding, Raymond James has been dedicated to helping advisors like you meet the full range of their clients needs. Instead of following the trends of an industry focused on buying and selling products, we pioneered thoughtful, comprehensive financial planning for the individual investor by the empowered financial advisor. In 1962, we began building a financial services company that championed the entrepreneurial spirit while staying firmly rooted in simple, sensible values conservatism, integrity, and a belief in the vital importance of putting advisors and their clients first. We helped change the way the financial services industry worked 50 years ago, and we continue to change the way financial advisors work today. By providing the two things advisors need most the resources to build strong practices and the freedom to make their own decisions we place the real power to deliver superior advice and services directly in your hands. And this ongoing commitment to not simply serve but empower experienced financial advisors has enabled us to grow steadily from humble beginnings through good times and challenging markets and become the leading alternative to traditional brokerage firms. So, by our measure, the ongoing story of our success was and is written by advisors like you. Fortune ranking based on an average score of nine key attributes of reputation: people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, quality of products/ services, global competitiveness, and innovation. Rep. rating based on overall ethics; risk management; training and resources; and products and research. The survey identifies the top five analysts across various industry categories, basing the awards on stock-picking skill. 2

5 EMPOWERING FINANCIAL ADVISORS WE DON T MEASURE PROGRESS BY MERE PROFIT, BUT BY THE LONGEVITY AND PRODUCTIVITY OF OUR RELATIONSHIPS WITH ADVISORS. When Bob James took the first steps toward establishing this firm, times were simpler stocks were still tracked and traded by hand and the Dow Jones Industrial Average closed the year just above 652. But even then, Bob realized that the business of investing needed to be done differently, and it would require a different kind of firm to do it well. People needed plans that looked beyond the next trade, and advisors needed a company that would treat them as valuable partners, not distribution outlets. Today, Raymond James uses highly sophisticated technologies to track, among many other things, record-breaking Dow closes, and we have adapted nimbly to keep pace with innovations of an ever-evolving market. But when it comes to the way we relate to and support financial advisors, very little has changed. Our firm s culture remains as open and collaborative as it has always been, and our associates, analysts, experts and senior leaders continue to build strong, lasting relationships with the advisors they support. We ve never forgotten that advisors like you are not only our clients, but also our partners. And because we respect your values and honor your expertise, you will always have full freedom to do what is in the best interests of your clients and real influence to help shape the future of the firm Robert A. James Investments merges with Raymond and Associates Raymond James takes a seat on the New York Stock Exchange Raymond James completes $14 million IPO Bob James founds Robert A. James Investments Tom James is named CEO IM&R (later Raymond James Financial Services) reactivates as a broker/dealer.

6 OUR CONSERVATIVE PHILOSOPHY HASN T MERELY HELPED PRESERVE OUR STRENGTH IT MADE US STRONG IN THE FIRST PLACE. Things are good here. Just ask our advisors. In a recent firmwide survey, 97% of our advisors said they would recommend Raymond James to peers. Financial advisors frequently tell us that they made the move to Raymond James because of our firm s strength and solid performance through up cycles and down. And that stability is the result of an unwavering dedication to the conservative practices and principled leadership instilled half a century ago. Since our modest start, Raymond James growth has been deliberate and near uninterrupted. Today, we support approximately 6,200 financial advisors serving 2.4 million accounts in 2,600 locations throughout the world. Our stock (RJF) is listed on the New York Stock Exchange. And the firm has become a respected, global company with distinct business units serving a variety of clients, from individuals and small business owners to municipalities and major corporations. However, the true source of our strength is something more than our sound philosophy, sensible management and solid reputation it is the advisors themselves. Our Private Client Group has been, and will remain, the core of our firm, accounting for well over half of Raymond James total revenues. So, when we say, our business is you, we truly mean it Raymond James publishes the first Client Bill of Rights Raymond James subsidiaries IM&R and Robert Thomas Securities merge ,000-square-foot Tower 4 at the Raymond James Financial Center is completed Raymond James opens in Paris, the first of its international offices Raymond James purchases the naming rights to Raymond James Stadium in Tampa, Florida.

7 EMPOWERING FINANCIAL ADVISORS IT S YOUR PRACTICE. WE THINK YOU SHOULD DECIDE HOW TO RUN IT. Fifty years ago, Raymond James decided to put clients before products or profit. Today, we continue a proud tradition of doing the same for advisors. Because we believe our success begins with yours and the way you achieve that success should be entirely up to you. Through AdvisorChoice SM, a revolutionary approach to broker/dealer affiliation, we offer advisors the ability to match their career goals to one of five robust business models, each offering a distinct combination of independence and support. With us, you re free to build relationships, to grow your practice your way, and even to change platforms as your goals and needs evolve. At Raymond James, we ve always done things a little differently and providing you with choices is only the beginning. In addition to giving you control of your business, we offer you the means to see it succeed, providing the extensive resources and support of our entire firm regardless of how you affiliate. And here, you ll never feel the pressure of meeting quotas on proprietary products or banking products or be limited by account size restrictions. So, however you want to build your business, you ll find the way to do it at Raymond James. TRADITIONAL EMPLOYEE Build and manage your business in a branch office setting. Enjoy the synergy and support of working with other financial professionals. INDEPENDENT EMPLOYEE Run your own business while enjoying the full benefits and rewards of being an employee. We handle all major administrative tasks. INDEPENDENT CONTRACTOR Be the boss. Manage your business your way. Enjoy the retirement, tax and succession planning benefits of true business ownership. HYBRID RIA Combine the freedom and control of an RIA with the full-service support of a broker-dealer affiliation. Choose the mix of fee and commission-based business that s right for you. INDEPENDENT RIA Operate your own fee-only firm as a portfolio manager or consultant. We provide strong clearing and custodial services Raymond James celebrates 50 years of client-first service. BANK AND CREDIT UNION Make your own name with the help of one that s already established. Work with a financial institution to enhance its offerings and build your business Paul C. Reilly succeeds Tom James as CEO Raymond James merges with Morgan Keegan & Company, creating one of the largest financial services firms not headquartered on Wall Street. Whatever your style, we offer a business model you can settle right into. 5

8 WE BELIEVE THAT AS AN ADVISOR, YOU HAVE CERTAIN UNALIENABLE RIGHTS. At Raymond James, we trust you to determine the best course of action for your business. We trust you to create investment plans that will meet your clients financial goals. Our strong commitment to professionals like you led to the creation of the firm s Financial Advisor Bill of Rights. 6

9 EMPOWERING FINANCIAL ADVISORS THE RAYMOND JAMES FINANCIAL ADVISOR BILL OF RIGHTS You own your client base, including the right to sell it. * You develop and operate your practice with our assistance, not constraints. You re free to work with your clients, without regard to account size or asset levels, while respecting existing Raymond James advisor-client relationships. You have access to world-class resources and personalized attention from a firm that puts the focus on you. You can count on our financial strength to support your business, even when the marketplace is challenging. You benefit from the stability of our firm, a public company traded on the New York Stock Exchange. You are never influenced to do anything that s not in your clients best interests no sales quotas, account size restrictions or product pushes designed to influence your decisions. You re entitled to enthusiastic support from associates throughout the Raymond James organization. You will be fairly compensated, and can expect a consistent pay schedule with straightforward, transparent commission architecture and no holdbacks on dealer allowances. *CERTAIN QUALIFICATIONS APPLY. 7

10 YOU KNOW HOW BEST TO DO YOUR JOB. WE SIMPLY OFFER THE RESOURCES AND SUPPORT TO HELP YOU DO EVEN BETTER. We know that your clients have unique, evolving needs. And we know that you do, too. So, with this knowledge in mind, we ve built a corporate structure around supporting your ability to meet all of those needs with precision and versatility. At Raymond James, more than 3,000 home office professionals work to help you make the most of a vast array of sophisticated products and a robust collection of professional resources. WORLD-CLASS PRODUCTS Raymond James offers a sophisticated, comprehensive suite of investment and financial planning products to equip you for any client need. Our capabilities in virtually every arena from asset management to capital markets to insurance put you at a distinct advantage when it comes to delivering high-caliber service. AWARD-WINNING RESEARCH Because we understand the important role reliable, timely information plays in your clients investment and financial plans, Raymond James has developed one of the industry s most diversified internal research capabilities. Our Equity Research team covers nearly 1,100 companies in eight industry groups and has consistently led the industry our Analysts Best Picks list has outperformed the S&P 500 every year but three since 1996.* In addition, we offer extensive research in other areas, including mutual funds, fixed income and closed-end funds. INTEGRATED TECHNOLOGY At Raymond James, we don t just talk about technology we are committed to delivering integrated and industryleading tools that make it easier for you to do business. And we don t just talk about support we employ more than 900 information technology associates who put your needs at the center of the action associates who have voted Raymond James one of Computerworld s Best 100 Places to Work in IT every year since PROFESSIONAL DEVELOPMENT In today s complex environment, successful advisors must be ready to address their clients continuing analytical, technical and advisory needs whenever they arise. As investment products, services, strategies, solutions and laws evolve, we offer a variety of professional resources and online tools to help ensure you re up to date on the changes that affect you and your clients. These tools include our monthly AudioFile program, which features product announcements and success stories from your peers, and Practice Perfect, an online system designed to help you optimize your practice. CONTINUING EDUCATION At Raymond James, you can easily and effectively keep your skills sharp and your knowledge current with a wide range of educational opportunities, including annual national conferences like the Summer Development Conference and the National Conference for Professional Development, more frequent regional events * Past performance is not indicative of future results. During the past 10 years ( ), the Analysts Best Picks lists produced an annual average total return of 18.6% versus an annual average total return of 10.3% for the S&P 500. Since 1996 a total of 197 stocks have been recommended through the Analysts Best Picks list. Of this total, 132 advanced (67%) and 65 declined (33%) within the recommended holding period. The holding period for each year s list is approximately 55 weeks from the inception date to December 31 of the following year. An investor would incur commissions (and interest charges if transacted in a margin account) to act upon these recommendations. The results presented should not and cannot be viewed as an indicator of future performance. Individual results will vary, and transaction costs related to investing in these stocks will affect overall performance. There is no assurance that the list will achieve the results expected, and investors may incur profits or losses. The S&P is an unmanaged index of 500 widely held stocks that is generally considered representative of the U.S. stock market. A complete list of all Analysts Best Picks since 1996 is available upon request. 8

11 EMPOWERING FINANCIAL ADVISORS held throughout the country, and home office resources like the Institute of Finance and the Trust School. Through these meetings and courses, you can enhance your knowledge of a variety of disciplines, some of which allow you to earn FINRA, CFP, CPA and a portion of state insurance-licensing CE credits as you hone your skills. THE NETWORK FOR WOMEN ADVISORS The Network for Women Advisors was created by and for the more than 600 women financial professionals who have chosen to affiliate with Raymond James. Through the network, the firm s women advisors expand their knowledge, share experience and expertise, and build business in a supportive, collaborative environment. The network also plays host to the annual Women s Symposium, a three-day education forum held each year in the Tampa Bay area. WHAT S IN A BRAND? A lot. And the award-winning, full-service team at Raymond James Marketing can help you create it all. RAYMONDJAMESMARKETING.COM YOUR IN-HOUSE ADVERTISING AGENCY You can expect two things from Raymond James that you won t find at any other firm the freedom to create a unique brand for your practice and the team to help you build it. Raymond James Marketing is your in-house marketing, advertising and public relations agency. Our creative professionals are highly skilled at meeting the nuanced needs of financial advisors, and they ll work closely with you to develop materials that fit your style, reflect your standards and connect with your target audience. WEALTH ACCUMULATION PROGRAM If you go above and beyond at Raymond James, you can expect to be rewarded. Our Wealth Accumulation Program is a self-directed deferred cash bonus program that offers increasing rewards as you build business, continue your education and earn membership in our recognition clubs, allowing you to take control and build wealth. OUR GOAL ISN T TO BE THE BIGGEST IT S TO BE THE BEST. Raymond James has become one of the largest non-bank-owned financial services firms in the country, but we ll never grow so big that we stop taking the time for what matters most: you and your clients. 9

12 RAYMOND JAMES ADVISORS MAKE THEMSELVES AT HOME HERE. WE INVITE YOU TO DO THE SAME. Advisors have always told us that Raymond James feels like home. So, we decided to give them the keys, in a manner of speaking. Since 1989, our By Invitation Only program has allowed advisors full access to our international headquarters and our entire team, so they can show their top clients and prospects exactly why there s no other firm like us. With each visit, you and your guests will Create a customized schedule with the departments and specialized teams of your choosing. Sit down for one-on-one discussions with our firm s senior leaders. Tour the Tom and Mary James/Raymond James Financial Art Collection, one of the largest in the Southeast. Get a firsthand look at a culture where advisors, associates, analysts and leaders all work side by side to help clients achieve their financial goals. 10

13 THANK YOU FOR SPENDING THE DAY WITH US. EMPOWERING FINANCIAL ADVISORS LIFE WELL PLANNED BEGINS WITH A DAY WELL SPENT. You ll meet us. But more importantly, we ll meet you. That makes it a day well spent for all of us. RAYMOND JAMES INTERNATIONAL HEADQUARTERS You are invited to join your financial advisor at the Raymond James international headquarters in St. Petersburg, Florida for a day that is exclusively designed for you. Visit daywellspent.com for more details. RAYMOND JAMES INTERNATIONAL HEADQUARTERS IT PAYS TO PAY A VISIT. Designed to showcase the capabilities and culture of Raymond James, the By Invitation Only (BIO) program invites you to bring your very best clients, prospects and referral sources to our international headquarters in St. Petersburg, Florida, to spend a little time getting to know our firm and its leaders firsthand. Of the advisors who have taken part in the By Invitation Only program, 98% say that their visits led to new business. RJDAYWELLSPENT.COM RAYMOND JAMES INTERNATIONAL HEADQUARTERS 11

14 For more than 50 years, we ve done things differently, because we realize the value of relationships built on trust and the importance of putting real power in the hands of those who will use it best talented financial advisors like you. We believe that our core tenets of conservative financial management, prudent growth, and a commitment to serving you and your clients above all else have laid the foundation for our strength and stability a foundation we plan to continue building on for years to come. Similarly, our commitment to integrity and our confidence in our advisors has helped make Raymond James not simply one of the nation s premier financial services firms, but the premier alternative to Wall Street for both advisors and their clients. In our culture of independence, you are free to do what s right for your clients, creating long-term solutions to their financial challenges with our full resources and respect behind you. Our focus on empowering financial advisors to build business, relationships and success as they see fit sets Raymond James apart from others in the financial services industry. And that was always our goal. Because we ve never aspired to be the biggest firm around, just the best. If you are looking for a firm to be your partner one that offers the resources you need to build a strong practice and provides the independence you deserve to make your own decisions Raymond James is the right choice for you. You re a different kind of advisor. It s time you discover a different kind of firm. ROBERT A. JAMES Founder 12

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16 INTERNATIONAL HEADQUARTERS: THE RAYMOND JAMES FINANCIAL CENTER 880 CARILLON PARKWAY // ST. PETERSBURG, FL // ADVISORCHOICE.COM 14 NOT FOR CLIENT USE 2013 Raymond James & Associates, Inc., member New York Stock Exchange/SIPC 2013 Raymond James Financial Services, Inc., member FINRA/SIPC Raymond James is a registered trademark of Raymond James Financial, Inc. 13-PCGAC BS 03/13