Master Data Management in Practice. Achieving True Customer MDM. Wiley Corporate F&A

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1 Brochure More information from Master Data Management in Practice. Achieving True Customer MDM. Wiley Corporate F&A Description: In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM. Contents: Foreword. Preface. Acknowledgments. Introduction. Part I: Planning Your Customer MDM Initiative. Chapter 1: Defining Your MDM Scope and Approach. MDM Approaches and Architectures. Analytical MDM. Operational MDM. Enterprise MDM. Defining the Business Case. Cost Reduction. Risk Management. Revenue Growth. Selecting the Right MDM Approach. Data Management Maturity Level. Addressing the ROI Question. Note. Chapter 2: Establishing Effective Ownership. The Question of Data Ownership. Executive Involvement. MDM with Segmented Business Practices.

2 A Top-Down and Bottom-Up Approach. Creating Collaborative Partnerships. Can Your Current IT and Business Model Effectively Support MDM? The Acceptance Factor. Business Access to Data. Coordination of MDM Roles and Responsibilities. Chapter 3: Priming the MDM Engine. Introduction. Positioning MDM Tools. Data Integration and Synchronization. Data Profiling. Data Migration. Data Consolidation and Segmentation. Reference Data. Metadata. Part II: The Implementation Fundamentals. Chapter 4: Data Governance. Initiating a Customer Data Governance Model. Planning and Design. Establishing the Charter. Policies, Standards, and Controls. Implementation. Process Readiness. Implement. Maintain and Improve. Chapter 5: Data Stewardship.

3 From Concept to Practice. People. MDM Process Core Team. Operational Process Areas. Processes. Data Caretaking. Chapter 6: Data Quality Management. Implementing a Data Quality Model. A Process for Data Quality. Drivers. Data Quality Forum (DQF). Controls/Data Governance. Data Analysts. Design Team. IT Support/Data Stewards. Metrics. Establishing a Data Quality Baseline. Context. Data Quality Dimensions. Entities and Attributes. Putting It All Together. Data Alignment and Fitness Assessment. Data Correction Initiatives. Note. Chapter 7: Data Access Management. Creating the Business Discipline. Beyond the System Administrator. Creating the Right Gatekeeper Model. Preparing.

4 Employee Data. Access Management Requirements. Add User Group Names. Map Privileges to Requirement Categories. Profiling the Data. Implementing and Managing the Process. Testing and Launching the Process. Resolve Issues Immediately. Auditing and Monitoring. Segregation of Duty Management. Part III: Achieving a Steady State. Chapter 8: Data Maintenance and Metrics. Data Maintenance. Specify, Profile, and Analyze. Improve. Data Quality Metrics. Monitors. Scorecards. Note. Chapter 9: Maturing Your MDM Model. How to Recognize and Gauge Maturity? Data Governance Maturity. Data Stewardship Maturity. Data Quality Maturity. Data Access Management Maturity. Part IV: Advanced Practices. Chapter 10: Creating the Customer 360 View.

5 Introduction. Hierarchy Management (HM). Operational versus Analytical Hierarchies. Single versus Multiple Hierarchies. Number of Levels in the Customer Hierarchy. Virtual versus Physical Customer Records. Legal versus Non-legal Hierarchies. The Elusive, yet Achievable, 360 Customer View. Chapter 11: Surviving Organizational Change. How Adaptable Is Your Customer Master Data? Data Quality Factors. Data Completeness. Data Consistency. Data Integrity. The Change Management Challenge. Data Governance Can Greatly Assist a Transitioning State. Leveraging the Data Stewards and Analyst. Adopting Best Practices. Chapter 12: Beyond Customer MDM. The Leading and Lagging Ends. Technology Influence on MDM. Overcoming the IT and Business Constraints. Achieving an Effective Enterprise-wide MDM Model. Where Does MDM Lead? Note. Recommended Reading. About the Authors. Index.

6 Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

7 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct. Product Name: Web Address: Office Code: Master Data Management in Practice. Achieving True Customer MDM. Wiley Corporate F&A SC Product Format Please select the product format and quantity you require: Hard Copy (Hard Back): Quantity USD USD 28 Shipping/Handling * Shipping/Handling is only charged once per order. Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

8 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World

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