We innovate to advance human health Siemens Healthcare Sector Company profile 2014 Answers for life.
Siemens Healthcare Strategic Positioning Our vision The pioneer in next-generation healthcare. Our mission We innovate to advance human health. Our contribution We are the trusted partner who supports our customers to fight the most threatening diseases New and improved diagnostic capabilities and novel minimally-invasive therapeutic options, integrated consulting projects, and holistic IT solutions Results: Our customers efficiently detect diseases earlier, provide more accurate diagnoses, and more targeted therapies. to raise quality and productivity in healthcare High-throughput, cost-efficient solutions, efficiency and safety gains due to improved product-handling, IT solutions, and integrated consulting projects Results: Our customers consistently and measurably achieve better clinical results working with equal or fewer resources. to enable access to healthcare Innovations for entry-level products, mobile and remote care, sales, services, and financing, tailored to the needs and means of diverse markets Results: Our customers increase the availability and quality of healthcare beyond the current local standard-of-care. to transition to next-generation healthcare Research of holistic patient-centered clinical process innovations that have the potential to lead to generation changes in medical practice and business Results: Our customers will be able to implement disruptive changes in their clinical practice that lead to better outcomes for their patients and better results for their business. Page 2
We support our customers...... to fight the most threatening diseases e.g. Prostate carcinoma diagnosis with improved outcomes and reduced strain: ZEMODI (Zentrum für moderne Diagnostik trans-lated as Center for modern diagnostics ) provides the latest medical technology at its five locations in the city of Bremen in northwest Germany, and introduces high-end applications to the clinical routine. Three of these locations specialize in MRI. He (the patient, editor s note) came to our practice to get a second opinion and we found a small bone metastasis. The treatment of choice was changed to hormone therapy and radiation therapy. Without Biograph mmr, he would have lost his prostate and the metastasis would only have been detected later when the patient experienced symptoms and the disease had spread. * Markus Lentschig, MD, Radiologist, Partner, ZEMODI, Bremen, Germany *The statements by Siemens customers described herein are based on results that were achieved in the customer's unique setting. Since there is no "typical" hospital and many variables exist (e.g., hospital size, case mix, level of IT adoption) there can be no guarantee that other customers will achieve the same results. Page 3
We support our customers...... to raise quality and productivity in healthcare e.g. Managing higher workload with fewer staff: Greater efficiency with Lab Automation with a VersaCell solution is in the Lombardy region of Northern Italy. While Magenta s population is only about 24,000, Lombardy is the most heavily populated region in the country, and the hospital s Center for Endocrinology and Metabolic Diseases (CMEM) handles more than 1.4 million analyses annually. It [VersaCell System] has reduced operator time by 43.7 percent, reduced the need for blood tubes by more than 10 percent, improved speed by almost 25 percent - compared with separate machine analysis, and improved our laboratory s relative productivity index (RPI) by 35.4 percent. Giulio Vignati, MD, Director, Center for Endocrinology and Metabolic Diseases, G. Fornaroli Hospital, Magenta, Italy *The statements by Siemens customers described herein are based on results that were achieved in the customer's unique setting. Since there is no "typical" hospital and many variables exist (e.g., hospital size, case mix, level of IT adoption) there can be no guarantee that other customers will achieve the same results. Page 4
We support our customers...... to enable access to healthcare e.g. Quality care in remote areas: The first cath lab in Kumbo, a town in rural northwestern Cameroon, is home to the only cardiac clinic in Central Africa. The hospital s flagship cath lab features an AXIOM Artis dfc all-digital, single-plan, floor-mounted C-arm angiography system. It s the only facility of its kind in all of Central Africa. ( ) People come here for treatment of cardiovascular diseases from all over Cameroon, from the neighboring countries, and even from as far away as Ethiopia. The nuns of Shisong had always made clear that they wouldn t want to go for outdated technology. It might seem cheaper in the beginning, but then it gives you trouble later. Sister Appolonia Budzee, Shisong Hospital, Kumbo, Cameroon Heidelberg University, Germany Page 5
We support our customers...... to transition to next-generation healthcare e.g Scientific collaborations Cardiologists from Heidelberg University collaborate with Siemens to develop software for data analytics. Their goal: to establish nextgeneration genetic sequencing of patients with myocardial disease for personalized therapies and improved outcomes. We are increasingly able to identify patients at high risk of disastrous cardiovascular events by analyzing their genome. And with this genetic knowledge, we can prevent events because it helps us to choose proper therapies. It is all about making a correct diagnosis in the first place. ( ) Our goal is that five years from now, every cardiologist will use genetic tests as naturally as he or she uses the ECG today. Prof. Hugo A. Katus, MD Head of Dept. of Cardiology, Angiology and Pneumology Heidelberg University, Germany Page 6
Siemens Healthcare Structure Healthcare Sector Imaging & Therapy Clinical Products Diagnostics Healthcare IT Audiology Customer Solutions Page 7
Imaging & Therapy Systems: Continuing to expand leadership #1 in market share #1 in profitability #1 in installed base Dr. Bernd Montag CEO IM Advanced visualization Molecular Imaging (MI) Magnetic Resonance (MR) Computed Tomography & Radiation Oncology (CR) Angiography & Interventional X-ray Systems (AX) Refurbished Systems (RS) Options & Upgrades (CDV) Page 8
Diagnostics: Unifying clinical and workflow excellence Global leader in #1 or #2 position in key market segments Comprehensive portfolio of in vitro systems and solutions Unmatched test menu of more than 900 assays Largest installed base of analytical automation systems Michael Reitermann CEO DX Laboratory Automation & IT Solutions Chemistry, Immunoassay, Automation & IT Point of Care Hemostasis / Hematology Molecular & Microbiology Page 9
Clinical Products: Enabling access to X-ray and ultrasound imaging Provides physicians and radiologists with ultrasound and X-ray imaging that allow better insights and safer diagnoses in a shorter time. Innovative portfolio from early detection to therapy, from rural to urban areas, from entry-level to high-end systems Design and development of components and subsystems for medical devices for the entire Healthcare Sector Britta Fünfstück CEO CP X-Ray Products Ultrasound Components & Vacuum Technology Page 10
Healthcare Customer Solutions: Industry-leading global CRM, Services, and Healthcare IT Industry-leading global Customer Relationship Management (CRM) Driving customer loyalty through holistic, proactive technical and educational services Value-Added Solutions for clinical and operational consulting, planning, and asset life-cycle management Direct Business expands channels and sector reach Enterprise Healthcare IT to improve care quality, safety, and efficiency Dr. Norbert Gaus CEO CX Customer Relationship Management (CRM) Global Customer Services (CS) Value-added Solutions (VAS) Direct Business Healthcare IT (Health Services) Page 11
Audiology: constantly innovating Solid growth based on cutting edge innovations High-margin business Recent investment in sales channel Roger Radke CEO Audiology Solutions Behind-The-Ear (BTE) In-The-Ear (ITE) Accessories Workflow Solutions Page 12
Our innovations are aligned with long term trends in medicine Understand the patient's disease Understand the patient's biology Access state-of-art data bases Imaging, diagnostics Molecular applications Healthcare IT Diagnosis of a disorder (e.g. infection, cancer, ) Localization of disease (e.g. stenosis, tumor, ) Reveal multi-morbidities Genetic pre-disposition Patient metabolism / immune reactions Molecular specificities of the disease Stratification for treatment Assessment of similar cases Structured outcome analysis Decision support systems Standards of care Page 13
Sustainable delivery Accessible Innovations Premium quality for uncompromised patient care Advanced, patient-centered technology with increased consideration of economic aspects Siemens offers high-quality imaging methods that feature excellent image quality, high process efficiency and lower total cost of ownership. SOMATOM Perspective MAGNETOM Spectra 128 slices emode functionality Less space, less energy Unique 3T price performance ratio Excellent image quality Easy to learn, easy to use ACUSON S1000 Ultrasound System Multix Fusion Diagnostic confidence in all body types Complete set of exam types Migration of clinically proven applications Proven high-end technology High reliability and attractive service contracts Page 14
Sustainability at Healthcare An integrated approach balancing people, planet and sustainable value creation Siemens Healthcare is the trusted partner in driving environmental sustainability by reducing environmental impact of healthcare delivery through the whole value chain. Planet Sustainability Siemens Healthcare is the trusted partner that supports its customers to fight the most threatening diseases. to raise quality and productivity in healthcare. Siemens Healthcare is the trusted partner that supports its customers to ensure long-term profit-ability through sustainable value creation. to enable access to healthcare. to transition to next-generation healthcare Page 15
Together, we can give Answers for life Michael Schiffner Carriles Healthcare CRM Development Manager H / Mex / CRM-D Ejército Nacional 530, 3er piso Ciudad de México Phone: +52 (55) 5328 2000 Mobile: +52 (1) 55 91 99 67 20 E-mail: michael.schiffner@siemens.com Answers for life. Page 16