Our partnerships Our accreditations Follow us COMODO TRAINING 2014 SSL247 Limited. All rights reserved. SSL247 Limited is registered in England No: 5802692
SUMMARY About Comodo Product Range SSL247 s new SSL Range Competitors and advantages of SSL247 Marketing actions for the launch 2
ABOUT COMODO A world-renowned brand in online security providing affordable solutions." 3
PRESENTATION Why Comodo? Worldwide reputation Important product range (not only SSL) Pioneer on EV 2 nd behind Symantec in terms of market share Comodo figures More than 2 million certificates issued Over 25 million installations of Comodo PC security software Over 7 000 partners A few existing Comodo clients: 4
2011: COMODO COMPROMISED /!\ This information still remains in search engines results Be prepared to answer clients questions about this Abstract: A reseller account has been hacked Certificates were issued for common names such as google.com, yahoo.com, mozilla.org ISSUE : no vetting / verification from Comodo in this process What Comodo says about it: https://blogs.comodo.com/uncategorized/the-recent-ra-compromise http://www.comodo.com/comodo-fraud-incident-2011-03-23.html Consequences: Much talk about this issue, many articles online Changes at Comodo (better vetting) No loss of confidence Comodo is still used and required by customers, unlike Diginotar who faced a similar problem. 5
COMODO PRODUCTS 6
PRODUCT RANGE 3 EV Comodo EV SSL from 242 3 OV Comodo OV SSL from 81 2 OV Wildcard Comodo Wildcard SSL Premium from Comodo EV SSL with SGC from 323 Comodo EV Multi-Domain SSL from 540 Comodo OV SSL with SGC from 148 Comodo OV Multi-Domain SSL from 189 270 Comodo Wildcard SSL with SGC from 450 Important: Only Multi-Domain products have addons SSL247 doesn t offer: o Free upgrade to EV o Free PCI compliance scan 7 o Free vulnerability scan
PRODUCT NAMES Comodo uses several brands: Comodo, InstantSSL, EntrepriseSSL, EssentialSSL, PositiveSSL Some products are offered by several brands, others by one only Their names differ from one brand to another SSL247 uses its own names to make it clearer for clients. InstantSSL Pro Comodo SGC Comodo Multi- Domain Certificate Comodo EV SSL Comodo EV SGC SSL EV Multi-Domain Certificate Premium SSL Wildcard Comodo SGC Wildcard Comodo OV SSL Comodo OV SSL with SGC Comodo OV Multi-Domain SSL Comodo EV SSL Comodo EV SSL with SGC Comodo EV SSL Multi-Domain Comodo Wildcard SSL Premium Comodo Wildcard SSL with SGC 8
PRODUCT SPECIFITIES Multi-Domain products: o 3 domains included (1 domain name + 2 SANs) o up to 210 SANs Comodo OV Multi-Domain SSL: o Wildcard SANs available Comodo Wildcard with SGC All OV products: o Low warranties Trust seals: choice between Corner (OV or EV) and Classic 9
UPSELL / RENEWALS (Suggested chart) Equivalent to GeoTrust => Push to Symantec Comodo Comodo EV SSL Comodo EV SSL with SGC Comodo EV Multi-Domain SSL Autre CA Symantec Secure Site EV Symantec Secure Site Pro EV Symantec Secure Site EV + SAN Comodo OV SSL Comodo OV SSL with SGC Comodo OV Multi-Domain SSL Symantec Secure Site Thawte SGC SuperCerts Symantec Secure Site Pro GeoTrust TBID Multi-Domain Symantec Secure Site Pro + SAN Comodo Wildcard SSL Premium Symantec Secure Site + Wildcard 10 Comodo Wildcard SSL with SGC X
ADDITIONAL INFORMATION (SHA-2, INTERNAL DOMAINS) Internal needs: o No certificate can be issued for local domains, private IP, server name (common name and SAN) SHA-2: o Comodo issues certs for 4-5 years using SHA-2 o 1-2-3 years: choice between SHA-1 and SHA-2. Methodology: create the CSR specifying -sha256 Problem: impossible with IIS Solutions: use OpenSSL, create manually the CSR or change the CA 11
SSL247 S NEW SSL RANGE 12
PRODUCTS WITHOUT ADDONS Strong encryption 128-bit mini (SGC) Symantec Secure Site Pro Thawte SGC SuperCert Comodo OV SSL with SGC Symantec Secure Site Pro EV Comodo EV SSL with SGC SECURITY GlobalSign DomainSSL Symantec Secure Site Symantec Secure Site EV Thawte SSL123 GlobalSign OrganizationSSL GlobalSign ExtendedSSL Weak encryption 40-bit mini GeoTrust QuickSSL Premium RapidSSL RapidSSL Pro Internal use Domain Validation Thawte Webserver GeoTrust TrueBusiness ID Comodo OV SSL External use Organisation Validation Thawte Webserver EV GeoTrust TrueBusiness ID EV IDENTITY 13 Comodo EV SSL External use Extended Validation (green bar)
PRODUCTS WITH ADDONS (Multi-Domain, Wildcard) Symantec Secure Site Pro + SAN Strong encryption 128-bit mini (SGC) SECURITY Weak encryption 40-bit mini RapidSSL Pro + Wildcard GeoTrust QuickSSL Premium + SAN GlobalSign DSSL + SAN / Wildcard Thawte SGC SuperCert + SAN Comodo Wildcard SSL with SGC Symantec Secure Site + SAN / Wildcard GlobalSign OSSL + SAN / Wildcard Thawte Webserver + SAN / Wildcard GeoTrust TBID M-D + Wildcard Comodo OV Multi-Domain SSL Symantec Secure Site Pro EV + SAN Symantec Secure Site EV + SAN GlobalSign ExtendedSSL + SAN Thawte Webserver EV + SAN GeoTrust TBID Multi-Domain EV SAN Wildcard SAN + Wildcard Internal use Domain Validation Comodo Wildcard SSL Premium External use Organisation Validation Comodo EV Multi-Domain SSL External use Extended Validation (green bar) IDENTITY 14
PRICE COMPARISON IN SSL247 s PORTFOLIO Symantec Thawte Comodo GlobalSign GeoTrust OV 359 83 126 179 134 EV 809 189 404 449 199 Comparison between the «basic products» (without SAN/Wildcard/SGC) Intermediate price on EV 15
COMPETITORS AND ADVANTAGES OF SSL247 16
COMPETITORS Our main competitors: UK Market: TBS Internet, SSL Store, SSL Shopper, OpenProvider, TrustSign French Market: TBS Internet, Go Get SSL, ISP System Other Markets: Cheap SSL Security, Enom, Green SSL Certificates, OpenSRS, SSLs.com Each competitor has his own prices (sometimes cheaper sometimes higher) 17
SSL247 S POSITIONNING Products choice: only EV and OV certificates o We already have enough DVs in our range o We only provide the best solutions Pricing: 10% cheaper than Comodo o Applicable to all Comodo certificates in all the markets o Brand positioning : affordable but recognised worldwide Benefits: specificities added by Comodo to our range o Wildcard + SGC o Multi-Domains certificates for 210 domains o SAN Wildcard 18
BENEFITS EXCLUSIVE TO SSL247 CUSTOMERS Customer service already approved by 7000 satisfied customers Dedicated account manager in your own language Dedicated pre-vetting team Free account on our MySSL portal: o Multi-brands o Multi-products o Compatible with products from other suppliers 30-day money back guarantee 19
MARKETING ACTIONS FOR COMODO S LAUNCH 20
MARKETING LAUNCH Possible ways for clients to order: o From you o Directly from MySSL o From our websites Available tools: o o o Product pages on the websites Product datasheets on the internal Knowledge Base Useful links on each website Promotion: o o o o o o Social medias: from Friday 12 nd September Dotmailer campaigns (Clients & Prospects): from Wednesday 17 th September Press release forwarded by Comodo Adwords campaign Blog post MySSL banner Comodo is pleased to be working with SSL247 to offer its web security related products. Comodo believes SSL247 's depth of experience and premium service gives both companies greater exposure to provide specialist products and services. 21
USEFUL LINKS Roots & intermediates : https://www.ssl247.co.uk/support/download-roots-intermediates Install certificate : https://www.ssl247.co.uk/kb/ssl-certificates/install Install Site Seal : https://www.ssl247.co.uk/support/site-seals Health Checkers: https://www.ssl247.co.uk/support/tools/health-checkers 22
ANY QUESTIONS? 23
SSL247 s Marketing Team marketing@ssl247.co.uk www.ssl247.co.uk Our partnerships Our accreditations Follow us 2014 SSL247 Limited. All rights reserved. SSL247 Limited is registered in England No: 5802692