Preliminary Results 3 March 2015
Matthew Price Chief Financial Officer
Trading strongly & investing in technology Revenue EBITDA (adjusted) EPS (adjusted) 248M 95M 12.3p 10% 13% 14% Capital Investment Total Dividend Net Cash 16M 8.0p 13M + 8M 10% + 34M 3
Revenue growth converted strongly to profit millions FY 2014 FY 2013 Growth Revenue 248.1 225.6 +10% Gross margin % 79% 78% Adjusted EBITDA 95.2 84.0 +13% EBITDA margin % 38% 37% Depreciation & Software Amortisation (7.8) (6.2) Adjusted Operating Profit 87.4 77.8 +12% Amortisation of acquired intangible assets (19.6) (24.7) Adjusting items (note 1) (3.9) (8.6) Operating Profit 63.9 44.5 +44% Net finance costs (2.0) (1.6) Profit on disposal of associate (note 2) 4.0 0.2 Taxation (13.1) (8.4) Net Profit 52.8 34.7 +52% Note 1 adjusting items in 2014 are 3.9m for the contingent payable on the acquisition of MSE. In 2013 the contingent payable was 8.0m and fees of 0.6m related to the special dividend Note 2 Profit on disposal of associate of 3.9m and pre-disposal profits from the associate of 0.1m 4
All Group businesses showing good growth Revenues M FY 2014 FY 2013 Growth MoneySuperMarket.com 219.3 201.4 9% TravelSupermarket.com 22.6 17.7 28% MoneySavingExpert.com 22.8 19.5 17% Intra-group eliminations (16.8) (13.4) Other 0.2 0.3 Total Group 248.1 225.6 10% MoneySavingExpert.com profitable growth with EBITDA up 14% to 15.2M (2013: 13.3M) 5
The Group is growing across all product lines Revenues M FY 2014 M H1Growth H2 Growth FY Growth Insurance 138.0 4% 13% 8% Money 58.9 6% 22% 13% Home Services 22.4 38% (12%) 3% MoneySuperMarket.com 219.3 7% 11% 9% TravelSupermarket.com 22.6 35% 21% 28% MoneySavingExpert.com 22.8 28% 8% 17% Intra-group eliminations (16.8) Other 0.2 Total Group 248.1 6
Group marketing spend driving direct visitors Marketing Spend Revenue By Source M FY 2014 FY 2013 100% 4 5 Offline Spend 28.2 25.6 Online Spend 52.8 50.5 Other Marketing 5.5 4.7 Total Spend 86.5 80.8 17 20 79 75 Partners Search Engine Marketing Direct to Site Marketing Margin % 65% 64% Note: Offline spend and other marketing are included in Distribution costs, the Online spend is part of Cost of Sales. 0% 2014 Group 2013 Group 7
Group moved to a net cash position in 2014 5.3m 2.4m ( 1.9m) ( 11.3m) ( 1.2m) ( 11.4m) ( 1.5m) 95.2m ( 41.4m) 13.1m ( 21.1m) Net debt at 31 Dec 2013 Adj. EBITDA Disposal of HD Share option charges Working capital & other Cash paid for capital items Interest Tax Acquisition of OnTrees Dividends Net cash at 31 Dec 2014 Net cash of 13.1M at 31 December 2014 60M revolving debt facility; 30M drawn down at 31 December 2014 8
Continuing investment in technology 16.1M Other capital investment TravelSupermarket.com Customer data asset MoneySuperMarket.com platform and journey Full year 9
Dividends, EPS & Dividend Cover Dividend (pence) 2014 2013 Interim 2.31 2.16 Final 5.69 5.12 Total Ordinary Dividend Declared 8.00 7.28 + 10% Special Dividend - 12.92 TOTAL 8.00 20.20 Ratios 2014 2013 Earnings Per Share 12.32 10.83 Dividend Cover 1.5 1.5 Dates for Final dividend 26th March ex-div date, and 8th May payment date 10
Improved KPIs for future Reflecting focus on customer, data and technology BEST SITE Be the easiest way for customers to find providers and products EARN CUSTOMER LOYALTY Be the destination brand for users and customers PREFERRED PARTNER Be the best way for providers to acquire customers 22.5M (+3%) Unique monthly visitors 16M (+ 8M) Investment in Technology 15.8M (+17%) Adults choosing to share data 38% (+1%) Net Promoter Score 1.43BN (+16%) Savings made by customers 723 (+12%) Number of providers 65% (+1%) Marketing margin Key financial metrics Continue to focus on revenue and cash flow. Focus on Adjusted Operating Profit rather than EBITDA to reflect investment in technology KPIs are aggregated Group measures. 11
Outlook for 2015 Cash, capital investment and Tax The final payment of deferred remuneration for MSE acquisition is due in September 2015. This payment is up to 27M and is based on performance against targets for brand awareness, visitors, clicks and a discretionary element. Up to half the payment can be settled with shares. The technology investment is part of a three-year programme. We incurred software amortisation costs of 4.4M this year, and anticipate this rising to c. 9M in 2015, based on capital investment in the region of 17M in 2015. Amortisation of the intangible assets related to the pre IPO reorganisation stepped down from 23M in 2013 to 18M in 2014, and is anticipated to be c. 13M in 2015. The Group s effective tax rate benefits from the amortisation of goodwill on the MSE acquisition. This amortisation is c. 17M pa and will run until September 2017. 12
Peter Plumb Chief Executive Officer
Summary: 2014 Helping more people make the most of their money Business Summary: Good growth across all brands o MoneySuperMarket: +9% driven by Money o TravelSupermarket: +28% driven by Holidays o MoneySavingExpert: +17% driven by Energy and Money Regulatory environment o FCA / CMA / OFGEM Growth: increased investment o Brand investment o New Platform o Acquired OnTrees 14
Group brands; well known, well trusted and well used Brand investment of 28M in 2014 Users 27M 5.3M Savers Users 20M 0.8M Savers Users 35M Subscriber database 9.9M 15
3 Year platform upgrade programme is on track Aggregator engine and content management system are performing well Technology Content Management System Aggregation engine / Services Enterprise data warehouse Customer benefit Any device Intuitive Journeys Personalisation 16
Core market trends Providers are having to fight to attract new customers Motor Insurance Premium (Mean Price Quoted) Credit Card 0% Balance Transfer Periods 1,400 Annual Average Insurance Premium ( ) Months 40 Headline BT Period (Months) 1,200 35 1,000 800 600 400 30 25 20 15 10 200 5 0 H1 2012 H2 2012 H1 2013 H2 2013 H1 2014 H2 2014 Source: MSM Motor Insurance enquiry data 1,600.00 1,400.00 1,200.00 1,000.00 800.00 600.00 400.00 200.00 0.00 Average Energy Bills MSM User Av* Annual Energy Price ( ) H1 2011 H2 2011 H1 2012 H2 2012 H1 2013 H2 2013 H1 2014 H2 2014 Source: Source ADM Energy Enquiry data Based on Cheapest annual energy price seen by customer Data is rolled up to latest enquiry made per customer per month 0 H1 2012 H2 2012 H1 2013 H2 2013 H1 2014 H2 2014 Source: Internal Headline BT Period Holidays (Packaged & Independents) 26,000 Total value m 25,000 24,000 23,000 22,000 21,000 20,000 19,000 2008 2009 2010 2011 2012 2013 (est) 2014 17 (fore) Source: Package vs Independent Holidays - UK - February 2014 - Market Size and Forecast, Mintel
Customers who switch keep saving year after year Switching pays for customers Product Product Average Average Policy Policy Jan 2013 Jan 2013 2014 Jan Jan 2013 2015 Average Average MSM MSM Saving Saving Product Average Policy Average MSM Saving Product Average Policy Average MSM Saving Car Insurance Average Cheapest Premium 1058 232* 952 236* 958 245* Home Insurance Average Cheapest Premium Credit Cards 0% BT Duration (*** 2098 Balance Transfer) 178 25 Months 94* 254 153 67* 141 66* 276 30 Months 35 Months ( 2096 Balance Transfer) ( 2177 Balance Transfer) 277 Savings Easy Access 2.0% 42 1.7% 20 1.4% 17 Loans 10k over 5 years 5.1% 140 4.6% 60 3.9% 55 Energy Average Household Bill** 1121 124 1196 200 1165 277 Source: 51% of consumers could save xxx MoneySupermarket.com. Consumer intelligence January 2013 / 2014 /2015, Management Estimates ** based on Ofgem consumption figures Note: Cards,Loans, Savings based on Dec 14 *** Balance Transfer Values source BBA * Average savings deposit based on Management Estimates 1706, and industry reports 18
Outlook: 2015 Trading to date Group: Strong trading vs a weak comparable period Markets Insurance: Motor premiums showing early inflation Money: Competitive lending market Energy: Early deflation Travel: Growing appetite for holidays Investments Year 2 of platform programme Brands: MSM.com, TSM.com Board Confidence Group structured to deliver best customer experience across its trusted brands Confident in delivering boards expectations for the year 19
Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 User Figures Group brands connect with UK Adults 16000000 Google Monthly Unique Visitors 14000000 12000000 10000000 8000000 6000000 MSM TSM MSE 4000000 2000000 0 Source: Internal Goolge Analytics 20
Financial appendix slides 21
Adjusted EBITDA millions FY 2014 FY 2013 Variance Variance % Revenue 248.1 225.6 22.5 10% Gross Profit 195.7 175.4 20.3 12% Gross Margin 79% 78% Administrative Costs (97.8) (100.2) (2.4) (2%) Distribution Costs (34.0) (30.7) (3.3) 11% Operating Profit 63.9 44.5 19.4 44% Operating Profit 63.9 44.5 19.4 44% Amortisation of acquisition related intangible assets Amortisation of technology related intangible assets 19.6 24.7 (5.1) (21)% 4.4 2.6 1.8 72% Depreciation 3.4 3.6 (0.2) (6)% Contingent payable on MSE acquisition 3.9 8.0 (4.1) (51)% Corporate finance fees - 0.6 (0.6) n/a Adjusted EBITDA 95.2 84.0 11.2 13% Adjusted EBITDA margin 38% 37% 22
Adjusted cost base millions FY 2014 FY 2013 Variance Variance % Staff costs 41.9 38.5 3.3 9% Depreciation 3.4 3.6 (0.2) (6)% Amortisation of technology 4.4 2.6 1.8 72% Irrecoverable VAT 7.4 7.7 (0.3) (4)% Other admin 17.2 14.5 2.7 19% Total Adjusted Admin 74.3 67.0 7.3 11% Advertising 28.2 25.6 2.4 10% Other Marketing/PR 5.9 5.1 0.8 16% Total distribution costs per P&L 34.0 30.7 3.3 11% Other online Marketing costs 52.8 50.5 2.3 5% Intermediary Marketing costs (0.4) (0.4) 0.0 0% Total Marketing Costs 86.5 80.8 5.6 7% Total Adjusted Cost Base below Gross Margin 108.3 97.7 10.6 11% Total Adjusted Cost Base 160.8 147.8 13.0 9% Represents the adjusted cost base for the Group, and therefore includes approximately 6.9m of administrative expenses, and 0.3m of distributions costs, relating to MoneySavingExpert.com in 2014 (2013: 5.6m administrative expenses, 0.3m distribution costs). Excludes contingent payable in relation to the MSE acquisition, amortisation relating to acquisitions and costs incurred in 2013 associated with the special dividend paid in July 2013. 23
Gross margin expanded in the second half of 2014 millions FY 2014 H2 2014 H1 2014 FY 2013 H2 2013 H1 2013 Revenue 248.1 125.7 122.4 225.6 113.2 112.3 Cost of sales (52.4) (24.4) (28.0) (50.2) (24.6) (25.6) Gross profit 195.7 101.3 94.4 175.4 88.7 86.7 GP % 78.9% 80.6% 77.1% 77.8% 78.3% 77.2% 24
Earnings per share calculation millions FY 2014 FY 2013 Statutory Profit Before Tax 66.0 43.1 Amortisation of MSFG intangibles 17.8 23.0 Amortisation of MSE intangibles 1.7 1.7 MSE contingent payable 3.9 8.0 Profit on disposal of associate (3.9) - Corporate finance fees - 0.6 Adjusted Before Tax Earnings 85.5 76.3 Assumed tax at 21.5% (2013: 23.25%) (18.4) (17.7) Adjusted Earnings 67.1 58.6 Basic average shares (millions) 544.4 540.8 Basic adjusted EPS (pence) 12.3 10.8 Diluted average shares (millions) 550.5 549.0 Diluted adjusted EPS (pence) 12.2 10.7 25
Statutory balance sheet millions 31 December 2014 31 December 2013 Intangible assets 166.5 174.3 Other non-current assets 9.4 12.5 Net current assets 9.9 27.0 Long-term liabilities (37.7) (80.0) Net assets 148.1 133.8 Intangible assets include 55m of goodwill and 33m of other intangibles associated with the acquisition of MSFG; 15m of internally generated intangible assets; 53m of goodwill and 9m of other intangibles associated with the acquisition of MSE, and 1.5m of goodwill related to the acquisition of OnTrees. Net current assets includes cash of 43m and 15m of contingent remuneration relating to the acquisition of MSE (In the prior year, the equivalent provision of 11.1m was reflected in long term liabilities). The contingent remuneration is payable in September 2015. The long-term liability represents borrowings of 30m and the net deferred tax liability largely relating to the tax amortisation benefit of the intangibles assets recognised upon the acquisitions of MSFG and MSE, 26
Effective tax rate stable millions FY 2014 FY 2013 Profit for the year 66.0 43.1 Standard rate of tax 21.5% (2013: 23.25%) 14.2 10.0 Effects of: Expenses not deductible for tax purposes 0.3 0.1 Movement on deferred tax assets related to share-based payments - 0.1 Impact on deferred tax of reduction in corporation tax rate to 20% - (1.6) Impact of change in tax rate (0.3) - Profit on disposal exempt from tax (0.8) - Adjustment in relation to prior period (0.3) (0.2) Tax expense for the year 13.1 8.4 Effective tax rate 19.8% 19.5% 27
Group revenue quarterly analysis millions FY Q4 Q3 Q2 Q1 2014 248.1 58.9 66.8 61.3 61.1 2013 225.6 56.6 56.6 55.9 56.5 Movement % +10% +4% +18% +10% +8% 28
Acquisitions and disposals Purchase of OnTrees and disposal of HD Decisions OnTrees Purchased trade and assets of OnTrees on 14 March 2014 for 1.5M Bank account and credit card account aggregation service provider HD Decisions Disposed of business in May 2014 to third party Upfront consideration of 5.3M received Contingent consideration of up to 1.9m receivable dependent on certain financial targets over subsequent 3 year earn out period Profit on disposal of 3.9M 29
Cash Flow seasonality Strong cash flow generation, particularly in H2 30m loan repaid during the year millions H1 2014 H2 2014 Adjusted EBITDA 43.6 51.5 Movement in borrowings - (30.0) Dividends (28.8) (12.6) Tax (7.4) (4.0) Disposal of HD 5.2 0.1 Acquisition of OnTrees (1.5) - Acquisitions of other fixed assets (4.6) (6.8) Working capital & Other (6.6) 4.7 Share option charges 0.7 1.8 Interest (0.6) (0.6) Net Cash movement 0.1 4.1 30
Insurance 2014 Good revenue growth, accelerated in H2 Revenues +8% against last year Good H2 revenue growth of 13% our investment in customer experience, in CRM, and in price, together with some improvement in the switching market. Other revenues 3m (18%) ahead of same period last year led by life insurance. millions H1 2014 H2 2014 FY 2014 FY 2013 Variance Variance % Visitors 18.2 18.0 36.2 35.2 1.0 3% Transactions 8.2 8.0 16.2 15.6 0.6 4% Click revenue ( ) 58.9 59.5 118.4 110.9 7.5 7% Other revenue ( ) 9.2 10.4 19.6 16.7 3.0 18% Total revenue ( ) 68.1 69.9 138.0 127.6 10.4 8% RPV 3.74 3.89 3.81 3.63 0.18 5% RPT 7.16 7.46 7.30 7.11 0.19 3% 31
Money 2014 Significant credit revenue growth Revenues +13% against last year Credit revenues 20% ahead driven by credit card growth millions H1 2014 H2 2014 FY 2014 FY 2013 Variance Variance % Visitors 21.5 19.3 40.8 41.7 (1.0) (2)% Transactions 11.2 10.4 21.6 20.7 0.9 4% Click revenue ( ) 28.2 28.3 56.5 49.0 7.5 15% Other revenue ( ) 1.4 1.0 2.4 3.1 (0.7) (22)% Total revenue ( ) 29.5 29.4 58.9 52.1 6.8 13% RPV 1.38 1.52 1.45 1.25 0.20 16% RPT 2.51 2.74 2.62 2.37 0.25 11% 32
Home Services 2014 Strong growth in Energy revenues Revenues +3% against last year Utility switching volumes increased on both MoneySavingExpert s Energy Club and on MoneySuperMarket.com where we improved the site and broadened the range of providers Successful Collective Switch by MSE in Q4 mitigated very strong 2013 comparator millions H1 2014 H2 2014 FY 2014 FY 2013 Variance Variance % Visitors 7.2 9.4 16.6 14.8 1.8 12% Transactions 3.2 3.0 6.2 5.2 1.0 20% Click revenue ( ) 9.1 13.3 22.4 21.7 0.6 3% Other revenue ( ) - - - - - - Total revenue ( ) 9.1 13.3 22.4 21.7 0.6 3% RPV 1.26 1.41 1.34 1.47 ( 0.13) (9)% RPT 2.83 4.38 3.58 4.18 ( 0.60) (14)% *2013 has been restated to remove the shopping and vouchers channel from Home Services. 33
TravelSupermarket.com 2014 Strong growth continues Revenues +28% against last year Package Holidays, Hotels, Flights and Car Hire growing Invested in TV support in key sales period around Christmas and again in July Significant on-going investment in TravelSupermarket.com website millions H1 2014 H2 2014 FY 2014 FY 2013 Variance Variance % Visitors 34.0 30.1 64.1 55.9 8.2 15% Transactions 17.6 13.7 31.3 26.3 5.0 19% Click revenue ( ) 11.6 9.4 21.0 17.0 3.8 24% Other revenue ( ) 0.8 0.8 1.6 0.7 0.8 118% Total revenue ( ) 12.4 10.2 22.6 17.7 4.9 28% RPV 0.36 0.34 0.35 0.32 0.03 9% RPT 0.66 0.69 0.67 0.65 0.02 3% 34