Small Cap Day November 19, 2015 Borsa Italiana

Small Cap Day November 19, 2015 Borsa Italiana

A BIG WINDOW OF OPPORTUNITY Market: large, growing rapidly Mission: be the leader in 3 years Model: not a big web agency, but a market maker 2

AXELERO IN PILLS axélero S.p.A. is founded by two young entrepreneurs in 2008 since the very beginning, the company has always generated profit IPO December 2014, AIM Italia (Small & Medium Cap Exchange) First ever company IPOed on AIM by MedioBanca (Global Coordinator) Nominated Advisor: Banca Popolare di Vicenza Specialist: Banca Akros Coverage: MedioBanca OUTPERFORM Market Cap: 66,5mln (16 nov 2015) MARKET FOCUS Local Digital Marketing & Advertising Services - SMBs and SoHos (primarily) - Italy (currently) MISSION Sustain Italian SMBs/SoHos in their digital growth by generating concrete, measurable results: new & loyal customers 3

WHAT WE DO WE VISIT SMALL & MEDIUM BUSINESSES AND UNDERSTAND THEIR BUSINESSES WE OFFER GREAT DIGITAL MARKETING & ADVERTISING SERVICES WE MONITOR ACTIVITIES AND BRING CONCRETE RESULTS WEBSITES SOCIAL WEB PRESENCE VIDEOS AUGMENTED REALITY TITROVO VISIBILITY SEARCH ENGINE OPTIMIZATION GOOGLE LEADS ADVERTISING FACEBOOK YOUTUBE 4

A BIG WINDOW OF OPPORTUNITY Market: websites, digital services, advertising Size: 1.7 (2014), expected 2.0 bln (2015)* Growth: expected 18% 2015 vs 2014 Drivers: mobile and social penetration, digital literacy Fragmentation: high axélero is already the growth leader and has very clear ideas 5 *Sources: internal estimates based on Istat 2012, Between 2013, Doxa/Google 2013, Adex 2014-15, AudiWeb 2015

GROWTH STRATEGY COMPETENCIES INNOVATION & EXECUTION SALES NETWORK Manage growth Increase ARPA and customer value Penetrate market 6

KEY RESOURCES AND WORFORCE DEC 2014 JUN 2015 NOV 2015 Giulio Valiante VITAMINIC, SALDIPRIVATI JOBRAPIDO CMO Costantino Caroppo SEATPG Chief of Portals Sebastiano Caccialanza RCS Head of Telesvcs Giovanni Farese H3G CCO Daniel Rota SEATPG Axélero Labs Giulio Limongelli GROUPON CTO Federico De Marie MATRIX CHR Francesco Gianatti DADA Michele Casucci SINGULARITY UNIV. LYCOS Matteo Pettinari LEGALMENTE.PRO C.F. LOMBARDA [board of directors] 26 WORKFORCE 40 61 7 Data as of October 31, 2015

OUR NEW HEADQUARTERS IN MILAN 8

CONCRETE RESULTS FOR OUR CUSTOMERS CONTACTS, LEADS VISIBILITY ON SEARCH ENGINES OPTIMIZED ADVERTISING 9

PRODUCTS LAUNCHED SINCE JANUARY 2015 responsive DIFM WEBSITES Improved WEBSITE DESIGN TOURMAKE: 360 tour of customers facilities, with augmented reality GOOGLE MAPS BUSINESS VIEW JANUARY 2015 SEARCH ENGINE OPTIMIZATION GOOGLE ADWORDS, optimized with MatchCraft TITROVO: GEOLOCAL DOMAINS and DIY SITES Adv and social curation on FACEBOOK, YOUTUBE etc. GEOLOCAL mobile campaigns TAILOR-MADE Projects for Large Customers PROFESSIONAL SUPPORT 10

ALREADY WORKING ON NEXT-GENERATION INNOVATION abcdentisti.it Arreeba/Ristoranti.it PROFESSIONAL SERVICES HEALTH FOOD BOOKING AND DELIVERY HOME IMPROVEMENT Model: lead-generation 11

A GREAT SALES CHANNEL APPROACH TELEMARKETING + REPS SALES CONSULTANTS TELESALES NATIONAL ACCOUNTS COACHES/TRAINERS (3220 hours in H1) 77 135 243 SELECT ONLY OUTSTANDING SALESPEOPLE SALES CONSULTANTS & REPS JUN 2015 SEPT 15 DEC 15 12 Data as of November 11, 2015

REVENUE TREND 12.000 10.000 9.014 9.863 8.304 8.000 6.000 6.129 6.978 6.530 4.000 3.972 2.000 0 2010 2011 2012 2013 2014 H1 2015 Full year Half year proforma values 2010 2011 2012 2013 2014 H1 2014 H1 2015 Net income 51 434 1.026 1.392 1.909 468 988 13 NFP (360) (270) (949) (381) 17.728 15.641 The Net Financial Position, when positive, indicates a position of liquidity and therefore not of financial debt

P&L Euro/000 2013 2014 2014_6 2015_6 Revenues 9.014 9.863 3.972 6.530 % of increase 9% 64% EBITDA 4.204 5.016 1.815 2.445 % EBITDA margin 46,6% 50,9% 45,7% 37,4% EBIT 2.515 3.269 1.039 1.457 % EBIT margin 28% 33% 26% 22% Net income 1.392 1.909 468 988 % NET margin 15% 19% 12% 15% NFP (net financial position) (381) 17.728 15.641 X on EBITDA (0,1) nf nf The Net Financial Position, when positive, indicates a position of liquidity and therefore not of financial debt 14

GOVERNANCE founders Leonardo Cucchiarini President & CEO Stefano Cereseto COO Giulio Valiante Board Member Michele Casucci Independent Board Member Matteo Pettinari Board Member 15

WHAT MAKES US DIFFERENT? INNOVATION AS EVERYDAY PRACTICE SPEED RESULTS LIGHTNESS DIGITAL DNA 16

DISCLAIMER This Document includes certain forward-looking statements and forecasts. No assurance can be given that the results anticipated in such forward-looking statements will occur. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described herein. Forward-looking statements contained in the Document regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. No one undertakes any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. You should not place undue reliance on forward-looking statements, which speak only as of the date of the Document, are influenced by unexpected events, also depending on third parties, and are subject to change without notice. The information contained herein is provided on a strict confidential basis and on the assumption that it will be used by the recipient only. By accepting receipt of the Document and/or attending any presentation of the same, each recipient acknowledges the confidential nature of the information it contains and undertakes not to disclose it in any way. Any use, copy or distribution of this document, is expressly forbidden. 17