telegate Group We make our customer visible on the Internet Munich, May 7 th 2015
Market & Strategy Financials Outlook 2
Our new market positioning ❶ ❷ Local clients: Small & mid-sized businesses 0-20 employees ❸ Smart and easy to understand online marketing solutions A clear We-Do-It-For-You commitment Solutions with easily visible positive results fulfills the expectations of our customers 3
German SME increase their online advertising spending 45 40 35 30 25 20 15 10 5 0 15 13 No information keine provided Ausgaben SME allocation of online advertising spending in % 42 35 19 26 <100 p.m. 100-250 p.m. 250-500 200-500 pm p.m. >500 p.m. ❶ ❷ 11 12 13 14 ❸ Source: GFK SME Advertising spending 2014 2013 2014 especially in telegate s core segment 4
Through customer segmentation Target Group Advertising behaviour Ø online advertising Spending p.m. Offer ❶ Beginners in online advertising No experience with online marketing or want to test several providers <100 Easy online presence & low entry product ❷ SMEs attracted to online advertising (Focus target group) First positive experience 100-500 p.m. Professional online presence & performance products ❸ Professional Long-standing positive experience >500 p.m. Performance product & VIP treatment we can professionally cover the market 5
Our product portfolio Presence Advertising Advertising Website Google Adwords Listing Google My Business Facebook Page Landingpage Top-Listing Facebook Advertising Video clip Google Business View meets exactly customers expectation Analyst presentation 1st quarter results 2015 6
New: online presence for business owners on the biggest social network Facebook from April on professional presence on Facebook for business owners we established a dedicated production team in the past months 7
New: Google My Business - professional appearance on Google from April on Prominent entries with all relevant information on all important Google services Maps Google+ Google Suche 8
New: Google Business View from Q2 2015 on 360º tour of the business Panorama made by our certified photographers Potential customers can visit businesses online before entering them in real life 9
We make our customer Websites #8,600 Google Business View Launch April Facebook Launch April Google My Business Launch April Listings #19,000 Video #6,500 visible on the internet 10
We help our customers Google AdWords 10.5m revenues (20% mobile) Best reseller DACH Facebook Advertising Launch Autumn 2015 Top-Listings 320 m searches on own and partner platforms (30% mobile) to advertise their presence on the internet 11
Market & Strategy Financials Outlook 12
Revenue & EBITDA* in line with guidance TG Group Q1 2015 Q1 2014 % D Revenues 14,0 16,4-15% -2,5 Revenues DA solutions 5,6 7,5-25% Revenues Media 8,4 8,9-6% Cost of revenues 7,1 8,5-17% -1,5 Gross profit 6,9 7,9-1,0 Gross profit in % 49,2% 48,0% Selling and distribution costs 6,4 6,8-6% -0,4 General administrative expenses 2,7 4,0-32% -1,3 Other operating income/expense 0,0-0,1 0,2 EBITDA w/o non-recurring effects 1,7 2,9-44% -1,3 non-recurring effects 1,0 2,7-1,7 EBITDA incl. non-recurring effects 0,6 0,2 Cost optimisation program in 2014 leads to: Stable gross profit margin in Q1/ 15 Significant reduction of general admin cost EBITDA incl. non-recurring items increased *all figures in m and including non-recurring items 13
Cash Flow in line with guidance Operating Cash Flow *,*** (m ) Q1.14 *** Q1.15 Net Cash Flow *,** (m ) Q1.14 Q1.15-2.0-1.5-2.5-1.7 improvement in operating cash flow* due to less non-recuring items in Q1.15 * adjusted by effects related to data cost claims Despite of high efforts in product development in 2015, positive trend of Net Cash flow ** Net Cash Flow: Operating CF + investing CF (w/o available for sale financial assets) +/- interest income/expenses + valuation of financial assets *** amount adjusted according to IAS 8 Cash position of 24.4 m available to strengthen our digital business 14
Digital business with steady improvements EBITDA* Customer Acquisition - Website Penetration - 24-Months-Penetration - ARPA 2011-4.1 m 12% 4% 1,023 2014 2014 Q1/15-0.6 m 1.8 m 0.6 m 53% 61% 54% 72% 67% 76% 1,608 1,523 1,563 Customer Retention - Website Penetration - Churn - Customer > 3 years 5% 43% 15% 34 % 30 % 30 % 29% 34 % 32% 41% 30 % 32 % * EBITDA before non-recurring items, incl. platform cost and incl. website capitalisation 15
Damage claim against Deutsche Telekom AG The Higher Regional Court in Dusseldorf rejected telegate s appeal of the damage claim against Deutsche Telekom. In the legal dispute, the value of the damage claim amounts to 86 million Euro which telegate AG asks for as the company had to pay higher than necessary costs for the provision of subscriber data to Deutsche Telekom and hence, had less money available to push the company s development. Appeal of this ruling has not been granted 16 16
Market & Strategy Financials Outlook 17
With the full rollout of our social media products Dedicated social media telesales team supported with preselected prospect data starts in May Selected prospect data will accelerate sales Field sales and remaining telesales bundle social media products to complete existing customer offerings we address a new market segment and win new customer 18
The brand relaunch positions klicktel Too many addresser logos and brands confuse customers In contrast to telegate, klicktel is known as a digital brand Topmost target is a customer-focused external and internal repositioning klicktel new logo to be revealed in July as the online marketing partner of choice for SMEs in Germany 19
Because good things must be visible! 20
klicktel s revamped brand personality Brand Core Because great things deserve to be seen Value Proposition More visibility and time for the essentials Selling Proposition / Claim Easily found Brand / Company Values Simple, fair, effective, passionate reflects the shift within our product portfolio 21
Our new online ads planner... stands for a transparent value proposition 22
Brand relaunch is part of our strategy New Vision / Mission Brand Relaunch New Sales Approach Customer Segmentation Improved Offer Customer Journey Digital Communication Plan to improve customer experience and to accelerate growth 23
Investments in Digital Business Revenues Digital Double digit growth 2016 Yoy Net cash flow* 2015: -6 to -7 due to investments & business transformation Investments Digital Profitability EBITDA** of 2-3 m in 2015 *without data cost items **before non-recurring items to boost growth in Digital Business 24
Contacts and financial calendar telegate AG Spokesman of the Management Board Franz Peter Weber Management Board Michael Geiger Investor Relations Thomas Kley Financial Calendar May 7, 2015 3-months results 2015 June 24, 2015 AGM 2015 August 6, 2015 6-months results 2015 November 12, 2015 9-months results 2015 telegate AG Fraunhoferstraße 12a 82152 Martinsried Germany Phone +49 (0) 89-8954-1755 Fax +49 (0) 89-8954-1020 Email Investor.relations@telegate.com Homepage www.telegate.com 25
Disclaimer This presentation contains forward looking statements regarding telegate Group (telegate), including opinions, estimates and projections regarding telegate s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of telegate to be materially different from future results, performance and achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations contained herein are fair and reasonable, no representation or warranty, express or implied, is made by telegate with respect to fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without a prior notice, it may be incomplete or condensed, and it may not contain all material information concerning telegate. telegate undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise. 26
Backup 27
Key data of the share ISIN DE0005118806 Outstanding shares Dividend proposal 2014 52W high 52W low Market capitalisation (December 31, 2014) Average turnover per day (12-months) Transparency standard Indices Official market Liquidity class Market makers 19.111.091 0.00 Euro/share 6.40 Euro 2.62 Euro 51m Euro 29k Euro Prime Standard CDAX, Prime All Share, Technology All Share Frankfurt and Xetra 2 Oddo Seydler Bank AG 28
Shareholder Structure ISIN DE0005118806 15,95% 18,54% 10,91% 54,60% Freefloat: SEAT Pagine Gialle Golden Tree asset management Lux. S.à.r.l (incl.steven A. Tananbaum): GL Europe Lux. S.à.r.l. 29
KPIs Directory Assistance Q1.`14 vs. Q1.`15 7.5 5.6 2.4 1.1 Revenues EBITDA 1 Q1.2014 Q1.2015 DA business remains very profitable due to revenue & cost optimization 1 before non-recurring items 30
KPIs Digital Business Q1.`14 vs. Q1`15 8.9 8.4 0.6 0.6 Revenues EBITDA 1 Q1.2014 Q1.2015 Digital business displays steady improvement in profitability 1 before non-recurring items 31
Consolidated P&L k Q1 2015 Q1 2014 % Continuing operations Revenues 13.959 16.424-15% Revenues DA solutions 5.585 7.484-25% Revenues Media 8.375 8.940-6% Cost of revenues -7.095-8.487-16% Gross profit 6.864 7.937 Gross profit in % 49,2% 48,3% Selling and distribution costs -6.361-6.850-30% General administrative expenses -2.723-3.880-30% Other operating income 2 149 Other operating expense -6 0 EBITDA incl. non-recurring effects 648 203 non-recurring effects 1.012 2.743 EBITDA w/o non-recurring effects 1.660 2.946-44% Financial income 104 285 Income before tax -2.120-2.359 Income tax 277 710 Income from continuing operations -1.843-1.649 Discontinued operations Income from discontinued operations -5-44 Net Income -1.848-1.693 Earnings per share (in Euro) -0,10-0,09 32
Consolidated balance sheet in keur March 31, 2015 March 31, 2014 Dec 31, 2014 Assets Cash and cash equivalents 3.726 7.933 4.262 Trade accounts receivable 11.217 12.903 11.915 Current tax assets 165 389 145 Available for sale financial assets 20.669 27.990 22.606 Other financial assets 220 24.660 413 Other current assets 1.919 2.714 1.697 Total current assets 37.916 76.589 41.038 Tangible and intangible assets 19.640 24.879 20.921 Other non-current assets 18 18 15 Total non-current assets 19.658 24.897 20.936 Total Assets 57.574 101.486 61.974 Liabilities & Shareholders' equity Current liabilities 9.571 37.706 11.888 Non-current liabilities 2.238 3.896 2.506 Shareholders' equity 45.765 59.884 47.580 Total liabilities & shareholders' equity 57.574 101.486 61.974 33
Consolidated Cash Flow statement in keur 3M 2015 3M 2014 Income from continuing operations -2.120-2.359 Income from discontinued operations -5-44 Income before income tax -2.125-2.403 Depreciation & amortisation 2.875 2.848 Changes in operating assets & liabilities -2.125-1.439 Interest income / expense -123-276 Income taxes paid -15-1.127 Other items -8 417 Cash provided by (used in) operating activities -1.521-1.980 Purchase of assets -1.096-2.276 disposal of subsidiaries -13-19 Purchase of other current financial assets 0 0 Disposal of available for sale financial assets -6.986-6 Purchase of available for sale financial assets 8.950 2.000 Interest received 130 279 Cash provided by (used in) investing activities 985-22 Interest paid -4-15 Cash provided by (used in) financing activities -4-15 Effect of exchange rate changes on cash and cash equivalents 4 0 Change in cash and cash equivalents -536-2.017 Cash and cash equivalents at the beginning of reporting period 4.262 9.950 Cash and cash equivalents at the end of reporting period 3.726 7.933 34
Thank you for your attention! telegate AG Fraunhoferstr. 12 a 82152 Martinsried bei München Tel 089/8954-0 Fax 089/8954-1010 Follow us on