Cisco Phone Systems Telemarketing Script Cold Call 1. Locate Contact: Name listed Owner General Manager / Office Manager Chief BDM (Business Decision Maker) Note: Avoid talking to IT since this is not the desired audience for telephone systems. Focus on getting the Owner, General Manager, Office Manager or Chief BDM. 2. Introduction: Hello, this is from. I am calling you today to share some new information about business phone systems. We have introduced a new phone system that helps increase the responsiveness of communications within your company while significantly lowering your ongoing communications costs by as much as $334 per employee annually. You may know that one of the side effects of using the Internet as a business tool is that the whole world of phone systems has changed as well. Newer systems that utilize these advances can save even more money than before, and increase the productivity of your people at the same time. We support those new systems, and would like to brief you on some of the latest advances that Cisco Systems has been developing. I don t know if you are aware of the value of such a system but I would like to offer you the latest information regarding those systems. We have calculated the savings of more than 10,000 customers and have found that on average our customers are saving $334 per employee annually. These savings are spread across Interoffice and Long Distance calls as well as Administration & Maintenance costs. Our customers have also found that our system is saving their employees time with an average savings of 4.3 hours per employee per week. As you can see the benefits of such a system can quickly add up. When purchasing a Cisco Phone System your business will save dramatically by having one network to handle both your voice and data needs. Additionally, by having only one network, you will need fewer people and less ongoing training. Page 1 of 5
Cisco also offers attractive financing and lease options which makes this offer even harder to pass up and our service and support is second to none. Cover any additional benefits from the listing on the next page as they pertain to the conversation. 3. Close: Would you like to see if that savings might apply to you? Is there a day that works for you? What I would like to do is schedule a time for you to meet with, or conduct a phone meeting with your local Cisco representative. By asking a few basic questions regarding your business we can determine if a new phone system would work for you as well as how it can benefit your business. You may know that one of the side effects of using the Internet as a business tool is that the whole world of phone systems has changed as well. Newer systems that utilize these advances can save even more money than before, and increase the productivity of your people at the same time. We support those new systems, and would like to brief you on some of the latest advances that Cisco Systems has been developing. I don t know if you are aware of the value of such a system but I would like to offer you the latest information regarding those systems. We have calculated the savings of more than 10,000 customers and have found that on average our customers are saving $334 per employee annually. These savings are spread across Interoffice and Long Distance calls as well as Administration & Maintenance costs. Our customers have also found that our system is saving their employees time with an average savings of 4.3 hours per employee per week. As you can see the benefits of such a system can quickly add up. When purchasing a Cisco Phone System your business will save dramatically by having one network to handle both your voice and data needs. Additionally by having only one network you will need fewer people and less ongoing training. Cisco also offers attractive financing and lease options which makes this offer even harder to pass up and our service and support is second to none. Cover any additional benefits from the listing on the next page as they pertain to the conversation. Page 2 of 5
4. Qualification: If meeting, Thank you very much for taking the time to meet with us. I am sure that you will find this to be a very valuable meeting. Optional: While I have you on the phone. Is there anyone else in your company that I should speak with about this? Caller should now reconfirm all of the meeting details. I would like to send you an email with all the details or if you prefer we will call you back a few days before the meeting as a reminder? Caller should now schedule appropriate action based on any requests. Thank you again for your time and we look forward to seeing you on the DATE. Have a great day! If NOT meeting, Thank you very much for taking the time to speak to me today. If you are still interested in learning more about this I can send you some detailed information on this new phone system as well as contact information for your local rep if you become interested in talking with them. Optional: While I have you on the phone. Is there anyone else in your company that I should speak with about this? Or, Is there anyone else in your company that I should send information to? Do you prefer to receive that information via E-mail or regular mail? Confirm E-mail address or Mailing address. Thank you again for your time and I will send out the information to you ASAP. Have a great day! Caller should now schedule appropriate action based on any requests. Page 3 of 5
5. Supporting Information: BENEFITS: Lower Costs / Increase productivity for bottom line results. Runs over the same network that carries email and other data communications (your telephone and data network become one). Lower monthly costs with lease options from Cisco. The system pays for itself. The Majority of customers say that the system pays for itself within 18 months. Examples: Long Distance for a large Credit union dropped 96% when it switched to Cisco Telephone Technology Multinational Merchandiser saved 90% Large Hospital saved 70% (or $15,000 per month) 34% Savings on Equipment & Maintenance 22% Savings on Toll Bypass Calls 44% Savings on Network Administration STALLS AND OBJECTIONS: STALL/OBJECTION I don t need a new phone system I don t have a computer network I don t have time for a sales call. What is a Cisco? HOW TO ADDRESS If the Internet is helping you, wouldn t you like to know how an internet style phone system might help? You don t need one to save money, make your people more productive. Besides, if you use the net, you are using a network today. Why not make it work better for you? Would you let us come and ask you a few questions to help decide if a sales call even makes sense? If we can chat with you for 20 minutes, we will all know if going farther makes any sense at all. Then you can decide with full knowledge. Cisco is the company that created the tools that run the net for most phone companies. We know how to make it work. You may not know Cisco, but it is one of the biggest companies in the U.S. Page 4 of 5
Corporate Headquarters 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-4000 800 553-NETS (6387) Fax: 408 526-4100 European Headquarters Cisco Systems International BV Haarlerbergpark Haarlerbergweg 13-19 1101 CH Amsterdam The Netherlands www-europe.cisco.com Tel: 31 0 20 357 1000 Fax: 31 0 20 357 1100 Americas Headquarters 170 West Tasman Drive San Jose, CA 95134-1706 USA Tel: 408 526-7660 Fax: 408 527-0883 Asia Pacific Headquarters Capital Tower 168 Robinson Road #22-01 to #29-01 Singapore 068912 Tel: +65 317 7777 Fax: +65 317 7799 Cisco Systems has more than 200 offices in the following countries and regions. Addresses, phone numbers, and fax numbers are listed on the Cisco Web site at /go/offices. Argentina Australia Austria Belgium Brazil Bulgaria Canada Chile China PRC Colombia Costa Rica Croatia Czech Republic Denmark Dubai, UAE Finland France Germany Greece Hong Kong SAR Hungary India Indonesia Ireland Israel Italy Japan Korea Luxembourg Malaysia Mexico The Netherlands New Zealand Norway Peru Philippines Poland Portugal Puerto Rico Romania Russia Saudi Arabia Scotland Singapore Slovakia Slovenia South Africa Spain Sweden Switzerland Taiwan Thailand Turkey Ukraine United Kingdom United States Venezuela Vietnam Zimbabwe Copyright 2003 All rights reserved. Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of and/or its affiliates in the U.S. and certain other countries. All other trademarks mentioned in this document or Web site are the property of their respective owners. 2002 The Cisco use of Systems, the word Inc. partner All right does reserved. not imply a partnership relationship between Cisco and any other company. Important (0301R) notices, privacy statements, and trademarks of can be found on cisco.com Page 5 of 5 Printed in the USA