Report The Output (turnover) and Contribution to the Cardiff Economy of Cardiff s Marinas & Yacht Club Berths 2012/13: Phase 1 -May 2013 The County Council of the City and County of Cardiff.
Cardiff Research Centre is part of the Council s Communities, Partnerships & Citizen Focus service. We strive to deliver research, information and consultation services for Cardiff Council and its partner organisations. Our services include: Collection, analysis and interpretation of primary survey data; Analysis and interpretation of a wide range of secondary demographic and socioeconomic data including the Census and all other sources from the wider data environment; Specialised studies on a wide range of topics including social, economic and demographic data sources and their uses; Quantitative and qualitative research and consultation projects; The Cardiff Citizens Panel; Focus Group facilitation; Advice and support on all aspects of research including survey & questionnaire design, & GIS thematic & schematic mapping services. For further information on research & information services please contact: Siôn Ward, Principal Research Officer Research & Information 029 2087 3205 s.ward@cardiff.gov.uk research@cardiff.gov.uk www.askcardiff.com For further information on consultation and surveys please contact: Claire Owens, Principal Research Officer - Consultation 029 2087 3217 Claire.owens@cardiff.gov.uk consultation@cardiff.gov.uk
Contents Page Contents Page 1 Page Number 1.0 Introduction & Methodology 3 2.0 Estimated Demand for Goods and Services 4 Accruing from Cardiff s Two Marina Berth Holders in 2012 / 13 3.0 Changes in Number of Occupied Marina Berths in Last Ten Years 8 4.0 Estimated Demand for Goods and Services Accruing from Cardiff Yacht 10 Club (CYC) and Cardiff Bay Yacht Club (CBYC) Vessel Owners 2012 / 13 5.0 Changes in Number of Occupied Yacht Club Moorings in the Last Ten 12 Years 6.0 Summary of Estimated Economic Output resulting from Berth Holders 15 and Members of Cardiff s two Marinas and two Main Yacht Clubs 7.0 Phase 2 research proposals 18 8.0 Conclusions and Recommendations 20 Appendix A 21 Appendix B 24 CRC Economic Assessment of Cardiff Marine Industry Sectors Page 1
CRC Economic Assessment of Cardiff Marine Industry Sectors Page 2
1.0 Introduction 1.1 The Cardiff Harbour Authority have requested an assessment of the economic output/contribution of the marine industry sectors located in, or operating from the Cardiff Bay Lagoon and the lower reaches of the rivers Taff and Ely. For the purposes of this assessment any associated activity located in the lower river Rhymney and its resident yacht club is not included. 1.2 Methodology Following initial meetings between representatives of the Cardiff Harbour Authority and Cardiff Research Centre it was agreed that the assessment would be made in the following way. Desk-based Literature Review and Modelled Estimates A number of studies have been conducted in Wales and around the British Isles and Ireland in recent years and these studies provide very useful background information and some multipliers that can be used as part of a preliminary desk based assessment of the overall economic output/turnover of the marine industry sectors in the study area. Primary Research Phases One & Two [Please See Section 7.0 below and overleaf for an update on progress to date] CRC Economic Assessment of Cardiff Marine Industry Sectors Page 3
2.0 Estimated Demand for Goods and Services Accruing from Cardiff s Two Marinas Berth Holders in 2012 / 13 2.1 In 2010 Irish Seas.org commissioned Dr Steve Morris of Sea Mouse Coastal Management and David Reed of South & West Wales Marine Leisure Federation to estimate the economic impact of Wales marinas 1. In the absence of robust primary research for the Cardiff marinas and yacht clubs the use of the study referenced here to infer the likely outputs of the berth holders and their vessels is valid and can be updated when primary research has been conducted locally. This type of desk based assessment is commonly used with economic assessments of all types. 2.2 The IrishSeas.org study included primary surveys of marine occupiers in the following locations: Conwy Marina Holyhead Marina Hafan Pwllheli Aberystwyth Marina. Neyland Marina Swansea Marina. 2.3 The objectives of the research study were as follows: 1 To establish the spending of berth-holders both at the marina & into the local economy; 2 To establish the spending from these craft both at the marina & into the local economy; 3 To establish the impact that this spend has on both marina operating companies & other local marine companies which service these marinas both in terms of turnover & employment; 4 To establish what economic impact marinas offer to the local supply chain & tourism economy; 5 To establish the profiles of boats moored at marinas in Wales; 6 To establish the boat buying patterns of the berth-holders interviewed, & 7 To provide a robust economic analysis of the value that marina operations bring to the economy of Wales. 2.4 While Cardiff Bay s two marinas, Penarth Quays Marina (350 berths) and Cardiff Marine Village (320 berths), may appear to be in locations very different to those surveyed in the study with the exception of Swansea- David Reed a joint author of 1 (2010); Morris, Dr S & Reed, D, Economic Impact of Welsh Marinas; IrishSea.org CRC Economic Assessment of Cardiff Marine Industry Sectors Page 4
the report has stated that in his opinion the study average expenditure profile for all marinas surveyed would be a very reasonable proxy for the two marinas in Cardiff Bay. Consequently this average expenditure profile has been applied to Cardiff and inflated to 2012/13 prices using price index inflators published by the Office for National Statistics. 2.5 Table 1, below, highlights the spending profile from users of one occupied berth by category of expenditure including average berthing fees for a 10.7 metre craft, fees paid to Cardiff Harbour Authority. In total each occupied berth generates 6,515 per annum. Table 1: Modelled Estimate of Expenditure for One Occupied Marina Berth (Source: Inferred and price inflated from the Economic Impact of Welsh Marinas report) Expenditure Type 2012 / 13 Berthing fees 2,765 Annual maintenance 855 Insurance 455 Total fixed spend: 4,075 Chandlery 282 Fuel 482 Personal protective equipment 142 Training 59 Total discretionary spend: 966 Supplies at marina 31 Eating & drinking 'out' at marina 251 Total general spend at marina: 282 Supplies away from marina 688 Eating & drinking 'out' in wider locality 369 Other entertainment 23 Other general purposes 113 Total spend in locality: 1,193 Total berth holder spend: 6,515 2.6 Table 2, below and overleaf, highlights the total estimated expenditure by berth holders assuming an average occupancy of 368 berths 2 for the year 2012/13. 2 Information supplied by Cardiff Harbour Authority in April 2013, Cardiff Marine Village = 129 occupied births. Penarth Quays Marina = 239 occupied births. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 5
2.7 The total estimate of direct demand for goods and services by berth holders is more than 2.4 million with more than 0.4million taking place outside the marinas themselves in the rest of the Cardiff locality. 2.8 Assuming an average occupancy of 368 berths (55% of total) it can be inferred that the overall economic demand for goods and services from berth holders and visitors would help support 3 approximately 49 Full-time equivalent (FTE) jobs in the local economy, that s 1 FTE per 7.5 occupied berths. Table 2: Modelled Estimate of Expenditure by Marina Birth Holders in Cardiff Assuming an Average Occupancy of 368 Berths (Source: Inferred and price inflated from the Economic Impact of Welsh Marinas report) Annual Expenditure Expenditure Type 2012/13 Berthing fees 1,017,620 Annual maintenance 314,515 Insurance 167,557 Total fixed spend: 1,499,692 Chandlery 103,782 Fuel 177,460 Personal protective equipment 52,287 Training 21,786 Total discretionary spend: 355,315 Supplies at marina 11,487 Eating & drinking 'out' at marina 92,295 Total general spend at marina: 103,782 Supplies away from marina 253,118 Eating & drinking 'out' in wider locality 135,868 Other entertainment 8,318 Other general purposes 41,592 Total spend in locality: 438,896 Total berth holder spend: 2,397,685 2.9 Of the 3,700 berths assessed in the Economic Impact of Welsh Marinas report primary research from questionnaire surveys provided an estimate of 12,000 additional visitor nights per annum from persons visiting the berth holder who 3 (2010); Morris, Dr S & Reed, D, Economic Impact of Welsh Marinas; IrishSea.org CRC Economic Assessment of Cardiff Marine Industry Sectors Page 6
wouldn t regularly be using the craft/yacht in question. This equates to 3.24 visitor nights per annum per berth. If these propensities for extra visitation were applied to Cardiff two marinas, assuming once again 368 occupancy berths throughout the year it would result in approximately 1,190 extra visitor nights and an additional demand for goods and services in the region of 125,000 per annum. When added to the total berth holder spending in Table 2, above, an initial economic impact of 2.52 million in demand for goods and services would accrue. 2.10 The initial impact (demand for goods and services) of 2.52 million would undergo leakages from the local economy such as taxes (VAT, NI & income Tax) to the national exchequer as well as supply chain leakages to businesses outside Cardiff. Conversely the initial impact would result in local first-round, secondary & induced multipliers. The Cardiff E_EMc model produced by the Wales Economy Research Unit for Cardiff Council s Economic Scrutiny Committee, - and operated by Cardiff Research Centre - gives a total overall multiplier of 1.25 for the type of demands being measured. Therefore the total demand for goods and services from the two marinas in question would be 3.15 million in 2012/13. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 7
3.0 Changes in Number of Occupied Marina Berths in Last Ten Years 3.1 Figure 1, below, highlights the changes in the number of occupied marina berths since 2002/3. Figure 1: Trend of Changein Occupied Berths for Cardiff Marine Village and Penarth Quays Marina 2002/3 to 2012/13 (Source: Derived from data compiled by Cardiff Harbour Authority) 400 350 300 250 200 150 100 50 0 280 368 237 239 43 129 CARDIFF MARINA PENARTH MARINA 3.2 Cardiff Marine Village (formerly Cardiff Marina) has seen an increase of 86 occupied berths over the decade in question. This represents a 200% increase from a very low base of 43. 3.3 Penarth Quays Marina (formerly Penarth Marina) has seen an increase of 2 occupied berths between 2002/3 and 2012/13 and has a much more stable profile in terms of the number of berth holders over the decade in question. However it did have 250 berth holders in 2007/8, this is the peak number during the period in question and numbers have subsequently dropped to 239. 3.4 If we assume current prices (March 2013) it s possible to estimate the total demand for goods and services from the 280 berth holders at the two marinas a decade ago during 2002/3. Table 3, below, highlights the estimate assuming that the spread of CRC Economic Assessment of Cardiff Marine Industry Sectors Page 8
expenditure across the headings in the table is comparable with the 2012/13 estimates in Table 2, above and overleaf. Table 3: Modeled Estimate of Expenditure by Marina Birth Holders in Cardiff Assuming 280 Occupied Berths in 2002/3 @current Prices Expenditure Type Annual Expenditure 2002/3 Berthing fees 774,276 Annual maintenance 239,305 Insurance 127,489 Total fixed spend: 1,141,070 Chandlery 78,965 Fuel 135,024 Personal protective equipment 39,784 Training 16,577 Total discretionary spend: 270,349 Supplies at marina 8,740 Eating & drinking 'out' at marina 70,224 Total general spend at marina: 78,965 Supplies away from marina 192,589 Eating & drinking 'out' in wider locality 103,377 Other entertainment 6,329 Other general purposes 31,646 Total spend in locality: 333,942 Total berth holder spend: 1,824,326 3.5 Assuming once again that each occupied berth results in 3.24 visitor nights per annum a total of approximately 910 additional visitor nights would have been generated with an average spend per night of 105.50 at current prices. This gives an additional 97,000 in demand for goods and services locally. When added to the total berth holder spending in Table 3 and initial impact of 1.9 million per annum could have been realised in 2002/3. Once leakages are removed and the first-round, secondary and induced multiplier effects are added the total demand for goods and services resulting from berth holders in the two marinas would have been 2.4 million. 3.6 The increase of 0.75 million between 2002/3 and 2012/13 represents a growth of 31% in net additional demand for goods and services in the local economy. The degree to which these sums represent an economic impact, as opposed to being part of the marine industry sectors economic output will depend upon how many berth holders live outside Cardiff and the surrounding area and would not otherwise be investing money in the Capital City s economy. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 9
4.0 Estimated Demand for Goods and Services Accruing from Cardiff Yacht Club (CYC) and Cardiff Bay Yacht Club (CBYC) Vessel Owners 2012 / 13 4.1 Table 4, below and overleaf, highlights the total estimated expenditure by yacht club members with moored yachts assuming an average occupancy of 703 moorings/berths 4 for the year 2012/13. The total estimate of direct demand for goods and services by berth holders is more than 2.4 million. Table 4: Modeled Estimate of Expenditure by Cardiff Yacht Club and Cardiff Bay Yacht Club Boat in Cardiff Assuming 703 Moored Yachts in 2012 / 13 @current Prices Expenditure Type Annual Expenditure 2012/13 Berthing fees 1 - Annual maintenance 600,827 Insurance 320,088 Total fixed spend: 920,915 Chandlery 198,258 Fuel 2 84,751 Personal protective equipment 99,886 Training 41,619 Total discretionary spend: 424,514 Supplies at Yacht Club 21,945 Eating & drinking 'out' in Yacht Club 176,313 Total general spend at Yacht Club: 198,258 Supplies away from yacht club 483,537 Eating & drinking 'out' in wider locality 259,551 Other entertainment 15,891 Other general purposes 79,454 Total spend in locality: 838,434 Total berth holder spend: 2,382,121 Notes for Table 4: 1 Berthing fees have been excluded from the analysis. 2 It has been assumed that spending on motor fuel per annum would be a quarter (25%) of that incurred by marina berth occupiers. 4.3 With an average occupancy of 703 moored yachts it could be inferred (although with less confidence than for occupied marina berths) that the overall economic demand 4 Information supplied by Cardiff Harbour Authority in April 2013, Cardiff Marine Village = 129 occupied births. Penarth Quays Marina = 239 occupied births. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 10
for goods and services from members moored yachts and visitors would help support 5 approximately 94 Full-time equivalent (FTE) jobs in the local economy, that s 1 FTE per 7.5 occupied berths. This heroic assumption would require more rigorous testing through the conduct of primary surveys achieving statistically robust numbers of respondents. 4.4 Assuming, once again, that each yacht and its owner results in 3.24 extra visitor nights per annum from people not normally resident in Cardiff a total of approximately 2,280 additional visitor nights would be generated with an average spend per night of 105.50. This gives an additional 240,500 in demand for goods and services locally. When added to the total yacht owner spending in Table 4 an initial impact of 2.64 million per annum could have been realised in 2012/13. Once leakages are removed and the first round, secondary and induced multiplier effects are added the total demand for goods and services resulting from yacht club owners in the two clubs would have been 3.3 million. 5 (2010); Morris, Dr S & Reed, D, Economic Impact of Welsh Marinas; IrishSea.org CRC Economic Assessment of Cardiff Marine Industry Sectors Page 11
5.0 Changes in Number of Occupied Yacht Club Moorings in the Last Ten Years 5.1 Figure 1, below, highlights the changes in the number of occupied yacht club berths since 2002/3. Figure 2: Trend in the Average Number of Yachts Moored at Cardiff Yacht Club and Cardiff Bay Yacht Club from 2002/3 to 2012/13 (Source: Derived From Data Supplied by Cardiff Harbour Authority) 800 700 600 500 400 300 200 100 0 703 348 224 453 124 250 Cardiff Yacht Club Cardiff Bay Yacht Club Total 5.2 The 126 increase in Cardiff Yacht Club s moorings over the last decade represents a growth of 101.6%. Meanwhile the 229 increase of Cardiff Bay Yacht Club s moorings represents a growth of 102.2%. 5.3 If we assume current prices (March 2013) it s possible to estimate the total demand for goods and services from the 348 yacht club members with a vessel moored at one of the clubs a decade ago during 2002/3. Table 5, below, highlights the estimate assuming that the spread of expenditure across the headings in the table is comparable with the 2012/13 estimates in Table 2, above and overleaf. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 12
Table 5: Modeled Estimate of Expenditure by Cardiff Yacht Club and Cardiff Bay Yacht Club Boat in Cardiff Assuming 348 Moored yachts in 2002 /3 @current Prices Expenditure Type Annual Expenditure 2002/3 Berthing fees 1 - Annual maintenance 297,422 Insurance 158,450 Total fixed spend: 455,873 Chandlery 98,142 Fuel 2 41,954 Personal protective equipment 49,446 Training 20,602 Total discretionary spend: 210,143 Supplies at Yacht Club 10,863 Eating & drinking 'out' in Yacht Club 87,279 Total general spend at Yacht Club: 98,142 Supplies away from yacht club 239,361 Eating & drinking 'out' in wider locality 128,483 Other entertainment 7,866 Other general purposes 39,332 Total spend in locality: 415,043 Total berth holder spend: 1,179,201 Notes for Table 4: 1 Berthing fees have been excluded from the analysis. 2 It has been assumed that spending on motor fuel per annum would be a quarter (25%) of that incurred by marina berth occupiers. 5.3 Assuming once again that each occupied berth results in 3.24 visitor nights per annum a total of approximately 1,130 additional visitor nights would be generated with an average spend per night of 105.50. This gives an additional 119,200 in demand for goods and services locally. When added to the total berth holder spending in Table 5 an initial impact of 1.3 million per annum could have been realised in 2002/3. Once leakages are removed and the first-round, secondary and induced multiplier effects are added the total demand for goods and services resulting from yacht club owner members in the two yacht clubs would have been 1.6 million. The comparable estimate for the year 2012 / 13 is 3.3 million 5.4 The increase of 1.7 million between 2002/3 and 2012/13 represents a growth of 106.3% in net additional demand for goods and services in the local economy. The degree to which these sums represent an economic impact, as opposed to being part CRC Economic Assessment of Cardiff Marine Industry Sectors Page 13
of the marine industry sectors economic output will depend upon how many yacht club owners live outside Cardiff and the surrounding area and would not otherwise be investing money in the Capital City s economy. This can only be ascertained by successfully engaging with the yacht clubs and conducting a survey of their members. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 14
6.0 Summary of Estimated Economic Output resulting from Berth Holders and Members of Cardiff s two Marinas and two Main Yacht Clubs 6.1 A summary of the estimated economic output (turnover) from Cardiff s two marinas and two main yacht clubs is presented below taken from sections above. Table 6: The Estimated Annual Economic Output & GVA from Berth Holders of Cardiff s Two Marinas Including Decennial Change @ current prices. (Source: derived from various sources by CRC using the E_EMC model) Initial Output ( m) Final Output Including Multipliers ( m) Contribution to Gross Value Added (GVA m) 2002/3 1.90 2.40 1.08 2012/13 2.52 3.15 1.42 Increase 0.62 0.75 0.34 6.1 The economic output (turnover) and GVA highlighted in Table 6, above, indicate a growth of three quarters of a million pounds in economic output and a growth of over a third of a million pounds in Gross Value Added for the Cardiff economy in the last decade from the activities of berth holders. This growth is directly correlated to the increase in the number of occupied berths at the two marinas in question. 6.2 A summary of the estimated economic output (turnover) from Cardiff s two main yacht clubs is presented below, and overleaf, with figures taken from sections above. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 15
Table 7: The Estimated Annual Economic Output & GVA from Berth Holders of Cardiff s Two Main Yacht Clubs Including Decennial Change @ current prices. (Source: derived from various sources by CRC using the E_EMC model) Initial Output ( m) Final Output Including Multipliers ( m) Contribution to Gross Value Added ( m) 2002/3 1.30 1.60 0.72 2012/13 2.64 3.30 1.49 Change 1.34 1.70 0.77 6.3 The increase in total economic output of one million seven hundred thousand pounds represents more than a doubling of economic output over the decade in question, as does the associated increase in GVA. These increases are directly related to the overall increases in membership and vessels moored/berthed at the two yacht clubs in question. 6.4 The combined summary of marina and yacht club member related annual economic output from the number of berths and moorings is highlighted in Table 8, below. Table 8: The Estimated Combined Annual Economic Output & GVA from Berth Holders of Cardiff s Two Marinas and Main Yacht Clubs Including Decennial Change @ current prices. (Source: derived from various sources by CRC using the E_EMC model) Initial Output ( m) Final Output Including Multipliers ( m) Contribution to Gross Value Added ( m) 2002/3 3.20 4.00 1.80 2012/13 5.16 6.45 2.90 Change 1.96 2.45 1.10 CRC Economic Assessment of Cardiff Marine Industry Sectors Page 16
6.5 The combined annual final economic output of 6.45 million represents an increase over the decade of 2.45 million, or 61.3%. This increase is significant and directly related to the average number of boats and vessels moored or berthed in the four establishments being assessed here. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 17
7.0 Other Marine Industry Sectors in Cardiff Not Yet Assessed 7.1 Cardiff Harbour Authority require all sectors of the marine and leisure industries operating from the Authority s regulatory geographical area assessed as part of the study that is summarised in part within this draft interim report. Sectors still to be assessed include the following: Commercial Boat Operators, including seasonal chartered fishing vessels; Primary surveys of yacht club and marina members; Chandlery and boat maintenance operations; Sailing Schools and the Cardiff White Water Centre, & Independent leisure users, for example, canoeists. 7.2 It is proposed that members of the Cardiff Yacht Club and Cardiff Bay Yacht Clubs as well as the two marinas would be surveyed. This has not been possible so far, however with a fresh approach and a clear and joined up communication of the reasons behind the research it is certainly achievable in the short-term. See Appendix A for specimens of the questionnaire and covering letter distributed at the beginning of February 2013. 7.3 A representative of Cardiff Marine Village advised that the economic output questionnaire needed to be simplified if commercial operators were to find the time to complete it. This constructive advice was taken and a revised version of the economic output questionnaire has been produced and a specimen is provided in Appendix B, below and overleaf. An online survey link of the revised and simplified economic output questionnaire for all commercial operators has been produced by CRC for distribution electronically and this process can take place as soon as agreement is reached with the Harbour Authority over a means of encouraging all operators to complete the survey. The current online survey link for commercial operators and yacht clubs can be viewed here: http://www.surveys.cardiff.gov.uk/marineindustrysurvey/ 7.4 Meetings with the Penarth Quays Marina and Cardiff Marine Village were undertaken in February, both organisations agreed that if CRC provided an online survey link for their membership list they would be prepared to distribute a survey via their electronic newsletters (emails). Furthermore, the Force4 Chandlery based at Cardiff Marine Village, following a face-to-face discussion offered to include some gift vouchers to the value of 150 as one of the prizes to be drawn randomly from all persons completing the survey. This is in addition to the 200 that the Cardiff harbour Authority has agreed to put up as prize money. Force4 also offered to send the survey link with an explanatory introduction to their customer database for all of South Wales and the South West of England. It is hoped that re-engagement with CRC Economic Assessment of Cardiff Marine Industry Sectors Page 18
the main yacht clubs and other organisations in the study area will result in agreement to distribute a questionnaire to their members electronically via email, and that the prize draw element will encourage a higher response rate than surveying without some potential material gain for participants. These incentives have proved successful for other surveys conducted by CRC. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 19
8.0 Conclusions and Recommendations 8.1 It has been possible to measure via secondary data provided by Cardiff Harbour Authority, and from using spending patterns and volumes inferred from relevant published research, that there has been a significant increase in the economic output accruing from the location of, and increasing scale in most cases, of two marinas and two main yacht clubs in the study area. Economic output has increased by 2.45 million to 6.45 million, with GVA increasing by 1.10 million to 2.90 million. 8.2 It is recommended that CRC now conduct the primary research (questionnaire surveys) that is required to more accurately measure the economic output of all sectors of the relevant marine and leisure industries. It is further recommended that CRC and the CHA work closely in the coming weeks to ensure that the primary research can be undertaken and results of responses analysed within a timeframe that is both achievable and acceptable are completed. CRC have separately been commissioned to estimate the economic impacts of a number of forthcoming events organised by the CHA. The results of the later commission can be added to the recommended phase 2 of this Cardiff marine industry assessment. 8.3 It should be noted that Cardiff Council s City Development are in the process of commissioning Stevens & Associates to undertake a major master planning exercise into the Cardiff waterside including most of the harbour Authority s regulatory area. They have expressed an interest in the research of the Cardiff marine industries attempting here and wish it to be fed into the wider master planning exercise. CRC Economic Assessment of Cardiff Marine Industry Sectors Page 20
Appendix A Specimen Letter Customer & Business Knowledge Cardiff Research Centre Room 401 County Hall Cardiff CF10 4UW / / Dear Economic Impact Appraisal Cardiff Bay Marine Activity I am contacting you in the hope that you ll be willing to participate in a project being undertaken to determine the contribution made by the marine industries operating from within the Cardiff Bay area to the wider Cardiff and Wales economy. Cardiff Research Centre (CRC) has been commissioned to conduct the economic impact appraisal on behalf of the Cardiff Harbour Authority. As part of the appraisal we have determined that it is essential to include the activities of Cardiff Yacht Club and its members. In the first instance I d be grateful if you d be willing to spare the time to meet with me or one of my colleagues to discuss a few aspects of your operations, and those of your members, clients and suppliers. The strictest client confidentially will be adhered to at all times and we appreciate in advance concerns you may have about commercial sensitivity. A copy of the questionnaire is attached for you to consider prior to any meeting we are able to arrange. We are also hoping that you will be willing to allow us to conduct a confidential survey of your members (electronically via email, or via hard copy through the postal system) to gather some intelligence about their activities and related spending in relation to their use of the amenities of Cardiff Bay and the surrounding areas. We plan to offer a few prizes to be drawn at random from all those who respond to the survey. All data collected will be treated in the strictest confidence and not shared with any other organisation. Yours sincerely Siôn Ward CRC Economic Assessment of Cardiff Marine Industry Sectors Page 21
Appendix A Continued Specimen Questionnaire The Cardiff Marine Industry Survey 2013 Company Name: Contact Name: Tel No: Email: Fax: Please complete the following with regard to one year's worth of activity. Please use data from the latest available financial year To which period does your questionnaire information relate? Year ending: 1. Please provide a brief description of your company's activities. If you provide more than one type of product or service, please indicate in the box below Main activity: Other activity: 2. Can you tell us how many people work in your company. Please count all employees for whom you pay National Insurance contributions, plus any working directors, partners and owners. Number of Staff: Full Time: Part Time: Total: 3. If possible, could you estimate what percentage of your staff actually live in Cardiff? % 4. What were your total gross payroll costs for this period? (include NI, overtime and other staff costs, such as directors' or partners' renumeration) 5. What was your total turnover, or income, net of VAT, for the period in question? Please could you list your sources of revenue for this period, and estimate their contribution to total turnover. This could include sales of goods and services, revenue grants etc. Source of revenue % of sales a. Consumer sales in Wales % b. Consumer sales outside Wales % c. Sales to businesses in Wales % d. Sales to businesses outside Wales % e. Sales to/grants from public sector % 6. If possible, please detail your main sources of turnover by type of activity % of sales % of sales 1. Moorings % 6. Boat Maintenance % 2. Food & beverage Sales % 7. Chandlery Services % 3. Ticket sales % 8. Education % 4. Boat Sales % 8 Other (please specify) % 5. Boat Yard Storage % Total 100 % CRC Economic Assessment of Cardiff Marine Industry Sectors Page 22
Please provide your best estimate of the value and destination of operational expenditure for the period on each of the following items. For example if 1,000 of your spending was on raw materials, and 80% was bought in Wales then 1,000 would go in the f Destination of expenditure is defined as the location where goods are purchased from, not where the goods originated or were manufactured. Please feel free to alter the form if more detailed or different categories are applicable. You may leave categories PLEASE EXCLUDE VAT AND DIRECT STAFF COSTS. IF YOU ARE UNABLE TO EXCLUDE VAT PLEASE TICK HERE OPERATIONAL EXPENDITURE Expenditure ( ) % purchased in Cardiff % purchased in rest of Wales % purchased outside Wales Rent or lease of property Banking & finance inc. loans, credit card etc. (not insurance) Business rates Electricity, gas, water etc. Postage & Telecoms Maintenance & repair of property etc. Materials used in production (e.g. cleaning materials etc.). Please detail major purchases 1. 2. 3. Hire of equipment; motor vehicle leasing & related (inc. fuel) Other road, rail, air & sea transport services Hotels, catering services Insurance Legal services Advertising/marketing (bought directly) Advertising/marketing (agency services) Accountancy Other Business & consultancy services Entertainment services (not own staff) Subcontract cleaning/laundry services Food & drink (not catering services) Distribution, wholesale and retail Purchase of goods for resale with no further processing Other (please write in) TOTAL NON-WAGE OPERATIONAL EXPENDITURE (SUM OF ALL ROWS) Thank you very much for your help in this project. Please return the questionnaire in the envelope provided, or via the online SNAP survey link available here: CRC Economic Assessment of Cardiff Marine Industry Sectors Page 23
Appendix B Revised Economic Output Questionnaire for Commercial Operators / Organisations The Cardiff Marine Industry Survey 2013 [All information provided will be treated in the strictest confidence and only used for the purpose of this impact assessment in an aggregated non-disclosive format from all the respondents] Company Name: Contact Name: Tel No: Email: Fax: Please complete the following with regard to one year's worth of activity. Please use data from the latest available financial year To which period does your questionnaire information relate? Year ending: 1. Please provide a brief description of your company's activities. If you provide more than one type of product or service, please indicate in the box below Main activity: Other activity: 2. Can you tell us how many people work in your company. Please count all employees for whom you pay National Insurance contributions, plus any working directors, partners and owners. Number of Staff: Full Time: Part Time: Total: 3. If possible, could you estimate what percentage of your staff actually live in Cardiff? % 4. What were your total gross payroll costs for this period? (include NI, overtime and other staff costs, such as directors' or partners' renumeration) 5. What was your total turnover, or income, net of VAT, for the period in question? Please estimate the proportion (percentage) of total Cardiff Rest of Wales Rest of UK sales of goods and services to customers and businesses by origin for the year in question. Overseas Total 100% 6. If possible, please detail your main sources of turnover by type of activity % of sales % of sales 1. Moorings % 6. Boat Maintenance % 2. Food & beverage Sales % 7. Chandlery Services % 3. Ticket sales % 8. Education % 4. Boat Sales % 8 Other (please specify) % 5. Boat Yard Storage % Total 100 % 7 What was your total operational expenditure on goods and services for this period? Please estimate the proportion of the value and Cardiff Rest of Wales Rest of UK Overseas destination of operational expenditure for this period. Thank you very much for your help in this project. Please return the questionnaire in the envelope provided, or via the online SNAP survey link available here: www.url.com Total 100% CRC Economic Assessment of Cardiff Marine Industry Sectors Page 24