DOUBLE MAJOR MARKETING AND ENTREPRENEURSHIP & TECHNOLOGY INNOVATION CURRICULUM Suggested sequence for students admitted as of Fall 2014- Present First Semester Credits Second Semester Credits FRESHMAN YEAR Intro to Entrepreneurship, ENTR 350* 3 Entrepreneurial Marketing, ENTR 351* 3 Microeconomics, ECON 101* 3 Macroeconomics, ECON 103* 3 Calculus I, MATH 221* or MATH 241* 3/4 Natural Sci/Tech. Breadth with Lab 4 Hist. & Cult. Change Breadth* 3 Critical Reading/Writing, ENGL 110* 3 Basics of Business, BUAD 110* 3 Business Computing MISY 160* 3 (First Year Experience) 15/16 16 WINTER OR SUMMER SESSION FRESHMAN OR SOPHOMORE YEAR Free Elective 3 CAH, HCC or Foreign Language 3 6 SOPHOMORE YEAR Natural Sci/Tech. Breadth 3 Soc. & Beh. Sci. Breadth/Multicul. 3 Acctg I (Financial), ACCT 207* 3 Acctg II (Managerial), ACCT 208* 3 Statistics I, MATH 201* 3 Statistics II, MATH 202* 3 THEA 204* or 206* 3 ENTR Elective &* 3 Intro. To Prog. Bus. Apps., MISY 225* 3 Oral Comm. in Business, COMM 212 3 15 15 WINTER OR SUMMER SESSION JUNIOR OR SENIOR YEAR Free Elective 3 Sociology Breadth 3 6 JUNIOR YEAR Principles of Finance, FINC 311* 3 Startup Experience I, ENTR 455* + 3 Intro. to Marketing, BUAD 301* 3 Marketing Research, BUAD 302* 3 Operations Management, BUAD 306* 3 International Course Requirement^* 3 Org. Behavior, BUAD 309* 3 Law and Social Issues in Bus., ACCT 352* 3 General Psychology, PSYC 100 3 Adv.., BUAD 471* or 3 15 Consumer Behavior, BUAD 473* 15 * Grade of "C-" or better required in these courses. + This course fulfills the Discovery Learning Experience requirement. # Chosen from BUAD 470, 471, 472, 473, 474, 475, 477 or 478. & See page 5 for the list of Entrepreneurship Elective course options. ^ See page 5 for the list of International Business course options.
SENIOR YEAR Startup Experience II, ENTR 456* 3 Strategic Management, BUAD 441* 3 Marketing Major Course* # 3 CAH, HCC or Foreign Language 3 Marketing Analytics, BUAD 476* 3 Market Strategy/Firm, BUAD 479* 3 ENTR 364*, 450* or 458* 3 ENTR Elective &* 3 Free Elective 3 Free Elective 3 15 15 * Grade of "C-" or better required in these courses. + This course fulfills the Discovery Learning Experience requirement. # Chosen from BUAD 470, 471, 472, 473, 474, 475, 477 or 478. & See page 5 for the list of Entrepreneurship Elective course options. ^ See page 5 for the list of International Business course options.
REQUIREMENTS - BACHELOR OF SCIENCE IN MARKETING AND ENTREPRENEURSHIP & TECHNOLOGY INNOVATION NOTE: All requirements except free electives must be taken for a letter grade. Pass/Fail status courses may only count in free electives. A MINIMUM GRADE OF C- IS REQUIRED FOR ALL COURSES TAKEN WITHIN THE LERNER COLLEGE. University Requirements ENGL 110 Critical Reading & Writing with a minimum grade of C- (3 credits). 3 credits of a Multicultural course. Discovery Learning Experience (DLE) (3 credits). This requirement is fulfilled by ENTR 455 Startup Experience I. First-Year Experience (FYE) BUAD 110 Basics of Business. Students that matriculated prior to 2013 fall or completed an FYE at the University of Delaware prior to becoming a Marketing and Entrepreneurship & Technology Innovation major, may satisfy the FYE requirement with another course; however, a BUAD course at the 200-level or above must be taken to replace BUAD 110. University Breadth Requirements (12 credits with a minimum grade of C-): All students at the University of Delaware as of fall 2010 are required to take a minimum of 12 credits of University breadth requirements 3 credits each from courses designated as Creative Arts and Humanities, History and Cultural Change, Social and Behavioral Sciences, and Mathematics, Natural Sciences, and Technology. Students must pass these courses with a grade of C- or better. Note that students must take breadth courses from four different subject areas (e.g. the four- letter subject code ARTH, HIST, etc.). Students may not use a course that is cross-listed with a subject area that has already been used to satisfy a university breadth requirement. The requirement may be fulfilled through a course or courses taken to complete other degree requirements, subject to the limitations above; however, credit hours may be counted only once towards the minimum required for the degree. See the undergraduate catalog at www.udel.edu/catalog for the list of course options. 3 credits of Theatre Three credits of THEA 204 Introduction to Voice and Speech or THEA 226 Fundamentals of Acting I. (Note: A C- minimum grade must be earned to fulfill the Creative Arts & Humanities (CAH) University breadth requirement). 3 credits from History and Culture Change (HCC) Three credits of History and Cultural Change with a minimum grade of C-. See the undergraduate catalog at www.udel.edu/catalog and then click majors, minors and University breadth requirements for the specific list of courses. 6 credits of ADDITIONAL CAH, HCC, OR FOREIGN LANGUAGE INSTRUCTION Six credits from either CAH or HCC above or foreign language instruction. 9 credits from the Social and Behavioral Sciences PSYC 100 and a SOCI course are required. See the undergraduate catalog at www.udel.edu/catalog and then click majors, minors and University breadth requirements for the specific list of SOCI and additional course options. 7 credits of Mathematics, Natural Sciences, and Technology See the undergraduate catalog at www.udel.edu/catalog and then click majors, minors and University breadth requirements for the specific list of courses. (Note: STAT, MATH and CISC courses may NOT apply). This requirement includes one associated laboratory credit. 3
15/16 credits of Skills ENGL 110 Critical Reading and Writing (C- minimum grade) from University requirements above MATH 221 Calculus I or MATH 241 Analytic Geometry and Calculus A (C- minimum grade) MATH 201 Statistics I (C- minimum grade) MATH 202 Statistics II (C- minimum grade) COMM 212 Oral Communication in Business 12 credits of Free Electives No courses offered by the College of Business and Economics may be used in the free elective category. Free electives include any course outside the College of Business and Economics, subject to the following: 1) A maximum of two credits of BHAN 120 may be applied. 2) Excess credits from any category above may be counted towards free electives. 3) English Essentials (ENGL 011), Intermediate Algebra (MATH 010), College Intensive Literacy (EDUC 011), or any other "0" level course may not be counted toward degree. 4) If a student elects to take an eligible free elective course Pass/Fail, a maximum of one P/F course (3-4 credits) may be taken each semester. This is in addition to courses offered only on a P/F basis. Exceptions allowing College of Business and Economics courses to count in the free elective category include: 1) Students admitted to the minor in Management Information Systems, Restaurant Management or Global Enterprise Technology may apply six credits of the minor. Students admitted to the major/minor in Economics may apply three credits of Economics at the 200-level or above. 2) Students completing BUAD 364 may apply three credits. 3) Students participating in Lerner College Study Abroad Programs may apply six credits. 39 credits of Business Core Courses with C- minimum grades ACCT 207 Accounting I (Financial) ACCT 208 Accounting II (Managerial) ACCT 352 Law and Social Issues in Business BUAD 110 Basics of Business (Note: Students that matriculated prior to 2013 fall or completed an FYE at the University of Delaware prior to becoming a Marketing and Entrepreneurship & Technology Innovation major, may satisfy the FYE requirement with another course; however, a BUAD course at the 200-level or above must be taken to replace BUAD 110). BUAD 301 Introduction to Marketing BUAD 306 Operations Management BUAD 309 Organizational Behavior BUAD 441 Strategic Management ECON 101 Introduction to Microeconomics: Prices and Markets ECON 103 Introduction to Macroeconomics: The National Economy FINC 311 Principles of Finance MISY 160 Business Computing: Tools and Concepts MISY 225 Introduction to Programming Business Applications 4
15 credits of Marketing Core Courses with C- minimum grades BUAD 302 Marketing Research BUAD 476 Marketing Analytics BUAD 479 Marketing Strategy BUAD 471 Advertising & Media Management or BUAD 473 Consumer Behavior Choose one of the following: o BUAD 470 Sales Management and Selling (Note: BUAD 470 may satisfy a Entrepreneurship Elective requirement below or a Marketing requirement, but not both). o BUAD 471 Advertising and Media Management (if not taken above) o BUAD 472 Marketing, Society and the Environment o BUAD 473 Consumer Behavior (if not taken above) o BUAD 474 Marketing Channels and Retailing o BUAD 475 International Marketing o BUAD 477 Digital Marketing o BUAD 478 Field Projects in Marketing 12 credits of Entrepreneurship Core Courses with C- minimum grades ENTR 350 Introduction to Entrepreneurship ENTR 351 Entrepreneurial Marketing ENTR 455 Startup Experience I ENTR 456 Startup Experience II 9 credits of Entrepreneurship Electives with a C- minimum grade Choose one of the following: o ENTR 364 Entrepreneurship in Practice o ENTR 450 Business Accelerator for Entrepreneurial Ventures o ENTR 458 Application Development for New Technology Choose two of the following: o APEC 316 Economics of Biotechnology and New Technologies o BUAD 346 Analysis of Operations Problems o BUAD 444 Entrepreneurship and Small Business Management o BUAD 446 Operations Planning and Control (co-requisite: BUAD 447 Quality Management) o BUAD 447 Quality Management (co-requisite: BUAD 446 Operations Planning and Control) o BUAD 470 Sales Marketing and Selling (Note: BUAD 470 may satisfy a Marketing requirement above or an Entrepreneurship Elective, but not both). o ELEG 458 Advanced Mobile Services: From Technology to Probability and Linear Systems o ENTR 451 Special Topics in Entrepreneurship o ENTR/ELEG 460 High Technology Entrepreneurship o FINC 419 Financial Modeling and Valuation (pre-requisites: FINC 312 Intermediate Financial Management and FINC 314 Investments) o HRIM 314 Hospitality Entrepreneurship and Value Creation o LEAD 300 Leadership, Creativity, and Innovation (pre-requisite: LEAD 100 Leadership, Integrity and Change or permission of instructor) 3 credits of International Business Coursework with a C- minimum grade Choose one of the following: o ACCT 395 Seminar: International Accounting 5
o ACCT 483 Introduction to International Accounting o BUAD 383 Seminar on International Business o BUAD 384 Global Business Environment o BUAD 391 Seminar on International Management o BUAD 393 Seminar on International Marketing Management o BUAD 394 Seminar on International Operations Management o BUAD 475 International Marketing o ECON 311 Economics of Developing Countries o ECON 340 International Economics o FINC 392 Seminar on International Financial Management o FINC 415 International Finance (prerequisite: ECON 308 Banking and Monetary Policy) o MISY 395 Global Issues in Information Technology ANY DEVIATION FROM THE ABOVE CURRICULUM REQUIRES WRITTEN APPROVAL FROM THE UNDERGRADUATE PROGRAM ADVISORS, MRS. SANDRA FIELDS AND MS. TRICIA MONNIG. WHO S MY ADVISOR? All honors students, juniors and seniors are advised by Mrs. Sandy Fields for Marketing. All honors students, freshmen, sophomores, juniors, and seniors are advised by Ms. Tricia Monnig for Entrepreneurship & Technology Innovation. Students admitted to the Alfred Lerner College of Business & Economics as business undeclared may freely elect Accounting, Economics, Economics Education, Finance, Financial Planning, Hotel, Restaurant and Institutional Management, Hospitality Business Management, International Business Studies, Management, Management Information Systems, Marketing, or Sport Management if they do so prior to October 1 of their sophomore year. Students interested in Entrepreneurship & Technology Innovation must apply for admission to the major. Note: Many students take courses through the winter and summer sessions to reduce their regular semester course load. These special sessions normally offer only introductory level courses. If you want to take a course somewhere other than UD, be sure to get the course pre-approved by the department that offers the equivalent course and your College s Dean. You will need a copy of the course description and/or syllabus. The College or University must be AACSB accredited to transfer business courses. 6
MARKETING AND ENTREPRENEURSHIP & TECHNOLOGY INNOVATION For students admitted to the University as of Fall 2014 Present Name ID# General Requirements Core Courses *ECON 101 3 Course Credits Grade Semester *ECON 103 3 Theatre/Creative Arts and Humanities (CAH) *MISY 160 3 *THEA 204 or 3 *ACCT 207 3 THEA 226 3 *ACCT 208 3 *MISY 225 3 History and Cultural Change (HCC) *ACCT 352 3 * 3 *FINC 311 3 3 *BUAD 110 3 *BUAD 301 3 Additional CAH, HCC or Foreign Languages *BUAD 306 3 3 *BUAD 309 3 3 *BUAD 441 3 6 39 Social and Behavioral Sciences MAJOR AREAS PSYC 100 3 Entrepreneurship & Technology Innovation SOCI 3 *ENTR 350 3 3 *ENTR 351 3 9 *ENTR 455 3 *ENTR 456 3 Skills *ENTR 364, 450 3 *ENGL 110 3 or 458 *MATH 221 or 3/4 *& 3 *MATH 241 *& 3 *MATH 201 3 21 *MATH 202 3 COMM 212 3 &Chosen from courses listed an Entrepreneurship 15/16 Electives on page 5. Natural Sciences and Technology Marketing (Note: MATH, STAT and CISC courses may not apply.) *BUAD 302 3 4 *BUAD 476 3 3 *BUAD 479 3 7 *BUAD 471 or 3 Free Electives *BUAD 473 # 3 15 # Chosen from BUAD 470, 471, 472, 473, 474, 475, 477 or 478. 12 ^International Course TOTAL CREDITS: 133/134 * 3 *Grade of C- or better required in these courses. 3 ^Chosen from courses listed as International on page 4. SPECIAL INSTRUCTIONS: COMPLETE THE UNIVERSITY REQUIREMENTS CHECK-SHEET ON THE NEXT PAGE. 7
UNIVERSITY REQUIREMENTS CHECK SHEET University requirements may also fulfill major requirements; however, credit hours may be counted only once towards the credit hour minimum required for the degree. Requirement Credits Grade Semester 1. First-Year Experience Requirement (FYE) (See http:fye.udel.edu for the list of approved FYE courses). Course: 2. Writing Requirement (C- minimum grade) ENGL 110 3 3. Multicultural Requirement (3 credits) (this course must be taken for standard grading) Course: 3 4. Discovery Learning Experience Requirement (DLE) (3 credits) (See www.ugs.udel.edu/dle for the list of approved DLE courses). Course(s) 5. University Breadth Requirements (12 credits) (C- minimum grade) All students entering the University of Delaware as of Fall 2010 are required to take a minimum of 12 credits of University breadth requirements 3 credits each from courses designated as Creative Arts and Humanities, History and Cultural Change, Social and Behavioral Sciences, and Mathematics, Natural Sciences, and Technology. Students must pass these courses with a grade of C- or better. Note that students must take breadth courses from four different subject areas (e.g. the four- letter subject code ACCT, HIST, etc.). Students may not use a course that is cross-listed with a subject area that has already been used to satisfy a university breadth requirement. Students enrolled in a single major may not satisfy the breadth requirement with courses in the subject area of that major (e.g. chemistry majors may not use CHEM courses). Students who are enrolled in more than one major or degree are allowed to meet the University breadth requirement by taking approved breadth courses from within the subject areas of their majors. The requirement may be fulfilled through a course or courses taken to complete other degree requirements, subject to the limitations above; however, credit hours may be counted only once towards the credit hour minimum required for the degree. See the undergraduate catalog at http://academiccatalog.udel.edu for the list of course options. Creative Arts and Humanities (3 credits) (C- minimum grade) Course: 3 History and Cultural Change (3 credits) (C- minimum grade) Course: 3 Social and Behavioral Sciences (3 credits) (C- minimum grade) Course: 3 Mathematics, Natural Sciences, and Technology (3 credits) (C- minimum grade) Course: 3 6. Residency Requirement (check one): The first 90 of 100 credits completed at UD The last 30 of 36 credits completed at UD 8