IBM G-Cloud IBM SPSS Decision Management Software as a Service Service Definition 1
1. Summary 1.1 Service Description IBM SPSS Decision Management Software as a Service (SaaS) offers another way of delivering predictive analytics to front-line employees and systems for helping improve recommendations and decision-making every time. As an alternative to an on-premise solution, it provides the foundational technology that allows the combination of predictive models, simple rules, and scoring to automate and optimize decisions. This offering is available as a monthly subscription and is priced simply on storage requirements. Like the on-premises solution, this tool can be customized to solve specific business problems. But, because the solution is available by way of the Cloud, it is easy for large enterprises or small businesses to deploy, collaborate, and standardize around specific business problems. And, if you would like additional assistance to get started with SPSS Decision Management SaaS, your organization can add the SPSS Decision Management Jump Start Consulting option. This service is delivered either before or concurrently with the IBM SPSS Decision Management SaaS environment, and offers up to six weeks of remotely delivered technical expert services. 1.2 Service Characteristics Characteristic Lot Applicability Description Predictive Analytics - SaaS IBM SPSS Decision Management Software as a Service (DM SaaS) delivers high-value, predictive and prescriptive decisions direct to the line of business Contract Duration Monthly subscription fee based upon storage requirements w/minimum 12 month subscription Contract Price Monthly subscription fee starting at 5,288 /month. Covers availability of service and the right to process data up to a preprescribed tier level based upon storage requirements. Additional storage may be purchased with graduated tier discounting No setup fee or separate support charges Lead time to start 6-8 week implementation 2
Characteristic Related Lot(s) /Offering(s) Description IBM Analytic Answers; IBM SPSS Data Collection - SaaS 1.3 Why IBM IBM SPSS Decision Management Software as a Service delivers a simple, easy to use web-based application that puts the power of predictive modeling into the hands of business users Designed for non skilled analysts to quickly build, evaluate and score predictive models Using predictive models, the user can identify patterns based on what has happened in the past, and use them to predict what is likely to happen in the future Availability of IBM SPSS Industry Blueprints which are preconfigured analytical assets that target specific business problems in various markets and industries. IBM SPSS Decision Management SaaS can leverage these Blueprint templates or any pre-existing or customized IBM SPSS Modeler stream for use in the Decision Management SaaS environment As a standard deliverable, IBM SPSS Decision Management SaaS is supplied with two prebuilt applications for targeting business problems. Currently, these are IBM SPSS Decision Management for Claims and IBM SPSS Decision Management for Customer Interactions (available for use in batch processing mode as part of the SaaS offering variant) Leverage IBM s cloud standards and existing Cloud infrastructure, which has a global reach Achieve optimized decisions sooner in many different department operations, via Cloud implementation Make a minimal up-front investment and pay a monthly subscription fee using operating expense budget IBM SPSS Decision Management Software as a Service helps enable clients to: a. Build custom applications configured to help solve a specific problem b. Use advanced modelling techniques to find patterns in historical data c. Enable automation of decision outcomes using business rules d. Perform simulations based on provided business rules e. Refine predictive models and resulting actions based on output from existing models. 3
1.4 Contact Contact Name Title Address Jason Cregor Online Services Delivery Specialist IBM SWG Services - Business Analytics - SPSS Lotus Park, The Causeway, Staines, Middlesex, TW18 3AG Contact EMAIL jason.cregor@uk.ibm.com Contact Phone 07801 865620 http://www-01.ibm.com/software/analytics/spss/services/saas.html 4
2. Delivery 2.1 Context In today's growing and dynamic environment, organizations must be able to move beyond reactive decisions and anticipate which actions are most likely to create successful outcomes in the future. In most organizations, tactical decisions often rely on a mix of knowledge of corporate policy, experience, and instinct -- and less on data-driven guidance. Additionally, due to the volume, variety, and velocity of incoming data, front-line workers and systems are unable to analyze data fast enough to inform decisions. Thus, the ability to combine and integrate algorithms, rules, decision logic, and optimization techniques into business systems is critical to success. This gives front-line employees at the point of impact the automated recommendations for the best next action so that they can use it as a valuable tool for making the best possible decisions. Recognizing this need, IBM offers IBM SPSS Decision Management Software as a Service to provide a method for optimizing and automating business decisions in a quick and cost-effective manner. 2.2 What we will deliver IBM SPSS Decision Management Software as a Service provides recommendations for the best next action based on predictive analytics, local rules, scoring and optimization techniques. It does this by combining and integrating a variety of analytic techniques into business systems so the organization can: Utilize the strengths and analytics of various databases on the market Prepare, cleanse and transform data for the best possible analytics Leverage an array of pre-built algorithms to visually and intuitively create predictive models Provide constraint-based optimization techniques Apply scoring, then deploy and distribute scores across the enterprise IBM SPSS Decision Management Software as a Service optimizes decisions within resource constraints to link execution to strategy so outcomes are consistently maximized for the organization. It does this by providing a revolutionary technology platform that can: Leverage existing structured and unstructured data from disparate sources to develop new and reusable predictive analytic assets Measure trade-offs at the execution level using what if simulations Learn from executed decisions through repositories and feedback mechanisms IBM SPSS Decision Management Software as a Service combines various IBM SPSS foundational predictive technologies, including IBM SPSS Modeler and IBM SPSS Collaboration 5
and Deployment Services in order to optimize and automate decisions at the point of impact to consistently help maximize outcomes for the organization. Interaction to the underlying technologies is via a Web-based interface enabling business users to easily make decisions at the point in time that they need to make them. The software ensures the decisions are optimized and cater for high-volumes of data to achieve superior results. By amalgamating predictive models and business rules to generate recommended actions, IBM SPSS Decision Management Software as a Service provides a "closed loop" system, feeding the results of today s interactions into the models that recommend and drive tomorrow s decisions. 2.3 Commercials IBM SPSS Decision Management Software as a Service is a cloud offering based on IBM SPSS Decision Management V7.0 software as the front-end interface. This offering is available as a monthly subscription price based on a client's storage requirements. Subscription Storage levels Unit price (per month) Tier 1 Level 1-1 Up to 100 Gigabytes 5,288 Tier 2 Levels 2-10 100 Gigabyte increments 423 Tier 3 Levels 11-25 100 Gigabyte increments 353 Tier 4 Levels 26+ 100 Gigabyte increments 282 6
Overages Tier 1 Level 1-1 Up to 100 Gigabytes 494 Tier 2 Levels 2-10 100 Gigabyte increments 494 Tier 3 Levels 11-25 100 Gigabyte increments 494 Tier 4 Levels 26+ 100 Gigabyte increments 494 Graduated pricing is based on storage requirements There is no limit to the number of model streams in a single instance There is no limit on the number of users 2.4 Key Points Use of IBM SPSS Decision Management Software as a Service is subject to the General Terms of Use (TOU) for IBM SaaS and the IBM SPSS Decision Management SaaS TOU documentation. IBM SPSS Decision Management Software as a Service applications are not intended for the storage or receipt of any: 1) Personal Data, or 2) Health information. Full details of the applicable clauses can be found with the General and IBM SPSS Decision Management SaaS Terms of Use documentation. This service is available as a web-based monthly subscription service priced simply on your storage requirements. There is no limit to the number of users or complexity of models. Jump Start is an optional consulting service provided by IBM s Business Analytics Lab Services in connection with Customer s purchase of a DM SaaS subscription. Jump Start services may be purchased and delivered at any time before or concurrent with the DM SaaS Subscription Period. For customers that purchase Jump Start services, IBM will provide up to 240 man hours of remote-delivered consulting services to permit Customer to obtain feedback from IBM on the Customer s proposed use of data in a simulated project environment. All analysis and feedback in the Jump Start services will be provided from IBM remotely from IBM facilities during normal business hours. 7