Enterprise Data Management THE FOUNDATION OF HIGH-PERFORMING FINANCIAL ORGANIZATIONS



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Enterprise Data Management THE FOUNDATION OF HIGH-PERFORMING FINANCIAL ORGANIZATIONS

Due to the nature of our business, data access has always been a challenge. Albridge is one of the few providers that truly understands how to bring multiple sources of financial services data together to get a single client view. Lon T. Dolber CEO, CIO & President of American Portfolios Holdings, Inc. 2 ENTERPRISE DATA MANAGEMENT

Enterprise Data Management Albridge named as the number one aggregation platform provider 1 Enterprise Data Management is provided by Albridge, an affiliate of Pershing, a BNY Mellon company, and is the foundation of modern financial organizations, where legacy systems, client account data and reference data from diverse sources are collected, consolidated and reconciled. It means your internal and legacy data is merged with hundreds of external data sources, and then all the data from diverse sources is integrated into a standard format. > Data can be drawn from a single repository and used across the organization. > Data has been put through a common process for normalizing, translating, scrubbing and sorting. > Data can be replicated into your business intelligence, operations and compliance systems. > Data can be distributed in real time over the web, and integrated with web-based portfolio accounting and performance reporting applications. > Data can be shared through a virtual network with the industry-leading financial technology solutions. To help ensure data quality and transaction accuracy, Albridge s platform is equipped with a global reconciliation tool to help you effectively manage your data and resolve transaction discrepancies that originate from third-party data sources. Albridge global reconciliation gives you a competitive advantage with your investment professionals and clients by providing accurate data in their portfolio performance reports. Data originating from third-party sources (e.g., product companies, clearing firms and custodians) is reconciled using advanced patentpending techniques. Solutions Albridge is redefining how data is uniformly managed and made accessible and useable across financial organizations. Albridge helps you consolidate data to access the most complete and accurate source of client information to create a unified view of client relationships. Our data consolidation capability is an unmatched process to collect, consolidate and reconcile client account information from hundreds of data sources to create a single source of client data. By leveraging one process, you will realize cost savings from spending less time correcting errors and resolving data conflicts. > Albridge Replicated Data. Albridge delivers a consolidated repository of transaction and position information from multiple back-office and legacy systems. You will realize savings from eliminating needless duplication of systems, data and processes. This holistic data set allows for integration into a variety of applications and enterprise data management solutions. > Albridge File Delivery. Retrieve data files directly from Albridge on a predefined schedule. Albridge third-party providers have the flexibility to insert this data into their applications to increase usability of their proprietary systems. 1 Financial Planning magazine s 2011 Technology Survey MANAGE YOUR BUSINESS, NOT YOUR DATA 3

Albridge Replicated Data Data that powers your critical business applications Albridge Replicated Data allows you to quickly and easily implement one complete set of highquality client account data across all proprietary and third-party applications. It provides an enterprise view of data, including data for every investment professional across an organization. Albridge provides a secure, reliable and costeffective means of consolidating, normalizing, cleansing, and storing transaction and position information from multiple back-office and legacy systems. > Consolidates transaction-level data from both legacy systems and external custodians using direct data feeds. > Cleanses, normalizes and reconciles the data to produce consolidated and integrated data. > Eliminates integration maintenance and integrity issues when working with multiple data sets. > Decreases system maintenance and resource overhead. > Provides the flexibility needed to create an enterprise data warehouse for your firm. > Integrates your complete enterprise data set into proprietary or third-party provider applications. > Uses one holistic data set across all proprietary and third-party applications for your financial institution. Albridge File Delivery On schedule: A single client view Albridge collects, consolidates and delivers client account information from hundreds of data sources, representing banking, brokerage, insurance, trust and 401(k) assets. From this, on a predefined schedule, a single client view is delivered to investment professionals. Albridge File Delivery includes information on investors, accounts, holdings, transactions, performance, and more. > Increases visibility of funding sources, such as balances in bank accounts and money funds. > Enhances the accuracy and value of allocation programs by covering more assets. > Helps to identify other key relationships in clients lives. > Enables fee-based advice covering more wallet share and multiple accounts. > Identifies cross-sell and service expansion opportunities that deepen client relationships. Data quality is at the core of our technology delivery. Albridge is leading the way in data quality. 4 ENTERPRISE DATA MANAGEMENT

Interoperability Integrating technology drives enterprise collaboration High performance starts with a single source of data. Albridge was built upon the notion that unmatched data quality powered throughout a financial services organization would improve workflow and collaboration driving efficiency and improving performance. Albridge, the leader in interoperability in the financial industry, has created a virtual network through relationships with more than 50 leading technology application providers. > Automatic application and data sharing. > Complete enterprise data set delivered daily. > Customized batch files to enhance information in proprietary and third-party applications. > Leading data integration providers including Pershing, Thomson ONE, SunGard and more. Our flexible framework for interoperability brings together diverse systems that help automate business processes throughout the organization. From investment professionals to back-office operations, all stakeholders can leverage their preferred business applications while using a single source of data. Albridge provides you access to a consolidated repository of transaction and position information from multiple back-office and legacy systems. Albridge can make this data accessible by delivering data files or through the use of Albridge s Web Services platform. Your firm can pass valuable consolidated investor, account and portfolio holdings information from the Albridge platform directly to business critical applications. An Industry Leading Data Management Standard Leading the way in data accuracy and quality Albridge has consistently focused on data quality for more than a decade. It is our core competence and it is not easy. It takes years of working with the data and holding our quality processes to the highest standards. We are proud to say that our data quality control program has achieved data reconciliation with error rates of only 0.05%, well below the industry average of 1% to 5%. Our ability to help ensure data integrity with proven reconciliation processes and data quality metrics is essential for providing you with effective performance reporting, sales surveillance or business intelligence. Albridge uses direct data feeds to collect client information from hundreds of data sources. So chances are, we already reconcile, scrub and manage the data you need. In fact, more than 100 retail broker-dealers use Albridge to manage their multi-custodial data, so they can streamline wasteful and error-prone processes that rely on re-keying data from multiple sources into a variety of systems. MANAGE YOUR BUSINESS, NOT YOUR DATA 5

So how do we achieve industry-leading data quality? Over the years, we have built and refined a number of operational processes and controls to give you the highest level of data quality, including: > Service level agreements with many data providers to help ensure the highest quality of data > Operational controls throughout processing to help ensure data accuracy of daily processing > A comprehensive Six Sigma program provides a framework for constantly measuring our data quality and making the operational improvements that drive ever-better data quality > Patent-pending advanced reconciliation techniques > Solid data processing logic and smart database design > Interfaces are coded to provide scale, handle source system anomalies and provide first order transformation We invest considerable resources to deliver multicustodial data management solutions. By design, the tools, technologies and platforms we develop help make you and your investment professionals more productive. With Albridge managing your enterprise data, you can focus on moving your business forward. 2012 Albridge Solutions, Inc. Albridge Solutions, Inc. is an affiliate of Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. 6 ENTERPRISE DATA MANAGEMENT

Albridge: Manage Your Business, Not Your Data CALL US (877) 252-9963 E-MAIL US info@albridge.com VISIT US www.albridge.com MANAGE YOUR BUSINESS, NOT YOUR DATA 7

About Us Albridge, an affiliate of Pershing, is a leading provider of enterprise solutions, custom technology and business consulting services to institutional and retail financial organizations and independent registered investment advisors. Albridge draws upon its financial services experience and technology expertise to help financial organizations enhance their operating performance and maximize their productivity. Albridge s technology consolidates and reconciles client account information from hundreds of data sources that represent banking, brokerage, insurance, retirement, managed accounts and more. CCB-ALB-EDM-2-12