SonicWALL Corporate Design System The SonicWALL Brand Identity 1
SonicWALL Corporate Vision Vision Dynamic Security for the Global Network Our vision is simple: we believe security solutions should be smart enough to adapt as organizations evolve and as threats evolve dynamically, globally. We believe customers around the world should have the ability to control, manage and protect their global network easily and automatically. We believe our customers should be able to receive and share threat and defense data around the world so they can anticipate and stop attacks before they happen. We want our customers to be able to secure any user, any device, using any application from anywhere so they can collaborate securely across different networks. All this needs to be achieved with maximum ease of deployment and at the best economic value and in a compliant framework. SonicWALL Corporate Tag Line Dynamic Security for the Global Network Company Description Guided by its vision of Dynamic Security for the Global Network, SonicWALL develops advanced intelligent network security and data protection solutions that adapt as organizations evolve and as threats evolve. Trusted by small and large enterprises worldwide, SonicWALL solutions are designed to detect and control applications and protect networks from intrusions and malware attacks through award-winning hardware, software and virtual appliance-based solutions. 3
SonicWALL Corporate Design System
SonicWALL Corporate Design System SonicWALL Logo The SonicWALL logo is a powerful representation of the company that should always be clearly visible. Logo Placement It is preferred that the SonicWALL logo consistently appears in the lower right hand corner on all communications. It may appear in other positions if placement in the lower right hand corner is not. possible, such as a CD or wearable. In all instances, the the logo must include proper trademark registrations. Minimum Clear Space It is important to have clear space around the SonicWALL logo for legibility. The minimum logo clear space is determined by the cap-height of the S in the SonicWALL logo. Minimum Size For maximum legibility in print, it is recommended not to reduce the logo below 0.75" or 19.05 mm wide. For maximum legibility online, it is recommended not to reduce the logo below 100 pixels wide. For applications where the SonicWALL logo with tagline has to appear smaller than recommended,. consult with Corporate Marketing for sizing. Registration Mark Sizing In certain situations the registered trademark will need to be enlarged to ensure legibility, thereby effectively legally protecting the mark. Legal The SonicWALL Logo is a registered trademark of SonicWALL, Inc. Use of the logo must be in accordance with the guidelines contained within this guide. Use of the SonicWALL logo by agents, brokers, or any person, organization, or corporation other than SonicWALL, Inc. is strictly prohibited without prior written permission from SonicWALL, Inc. The SonicWALL, Inc. trademark has been registered with the US Patent and Trademark Office. In order to protect SonicWALL s legal rights in the trademark, the federal registration indicator must appear with the SonicWALL trademark on all marketing applications. Consult with Corporate Marketing for clarification of trademark and/or registration mark usage. 0.75" 19.05 mm Minimum Clear Space Specifications 100 px Recommended Minimum Sizes for Print and Online Applications with Revised Registration Mark Sizing 5
SonicWALL Corporate Design System SonicWALL Logo: Color Color Applications The SonicWALL logo is preferred to appear in SonicWALL Blue (Pantone 533) on a white background. If Pantone 533 is not available, you may print it using its CMYK equivalent (C:100, M:83, Y:46, K:13) or RGB equivalent (R:30, G: 65, B:100). When used on a dark background, the SonicWALL logo must appear. as White.. Black and White Applications You may use 100% Black when reproducing without color inks. SonicWALL Logo: Don ts Consistent and correct use of the SonicWALL logo is essential to protect and maintain our brand identity.. Examples of incorrect usage, which must be avoided, are shown here. Only use the logo as outlined on the previous pages. Do not outline the logo. Do not place the logo at an angle. Do not show the logo in colors other than those specified on the logo color section. Do not place the logo on patterned or complex. backgrounds. Do not place the logo in shapes. Do not recreate, alter or distort the logo. Win a appliance UPDATES Do not place the logo into a sentence. Do not add other symbols to the logo. 6
SonicWALL Corporate Design System SonicWALL Logo with Tagline The SonicWALL logo appears with our corporate tagline on all SonicWALL sales and marketing materials. Logo Placement It is preferred that the SonicWALL logo with tagline consistently appears in the lower right hand corner on all communications. It may appear in other positions if placement in the lower right hand. corner is not possible, such as a CD or wearable. In all instances, the the logo must include proper trademark. registrations. Minimum Clear Space It is important to have clear space around the SonicWALL logo with tagline for legibility. The minimum logo clear space is determined by the cap-height of the S in the SonicWALL logo. Minimum Size For maximum legibility in print, it is recommended not to reduce the SonicWALL logo with tagline below 1.25" or 31.75mm wide. For maximum legibility online, it is recommended not to reduce the SonicWALL logo with tagline below 125 pixels wide. For applications where the SonicWALL logo with tagline has to appear smaller than recommended, consult with Corporate Marketing for sizing. Registration Mark Sizing In certain situations the registered trademark will need to be enlarged to ensure legibility, thereby effectively legally protecting the mark. Legal The SonicWALL Logo is a registered trademark of SonicWALL, Inc. Protection at the Speed of Business is a trademark of SonicWALL, Inc. Use of the logo and tagline must be in accordance with the guidelines contained within this guide. Use of the SonicWALL logo and tagline by agents, brokers, or any person, organization, or. corporation other than SonicWALL, Inc. is strictly prohibited without prior written permission from SonicWALL, Inc. The SonicWALL, Inc. trademark has been registered with the US Patent and Trademark Office. In order to protect SonicWALL s legal rights in the trademark, the federal registration indicator must appear with the SonicWALL trademark on all marketing applications. Consult with Corporate Marketing for clarification of. trademark and/or registration mark usage. 1.25" 31.75 mm Minimum Clear Space Specifications 125.0 px Recommended Minimum Sizes for Print and Online Applications. with Revised Registration Mark Sizing 7
SonicWALL Co-Branding Guidelines 40
SonicWALL Co-Branding with Partners Co-marketing and Co-branding Defined Co-marketing is a relationship where your company works with one or more other companies (such as a. partner or vendor) to promote mutual products, services, or a jointly developed offering. Co-marketing. relationships may include co-branding. Co-branding is a particular type of co-marketing where your company s logo appears along with your partner s brand assets on marketing materials or products. When your partner or a third party owns the brand promise and is presented in the collateral as the source of the communication, their look and feel will most likely be used for the marketing activity. Your company logo should be included in the communication, following all applicable guidelines from both companies. In many cases, the two logos will be grouped together or near each other to communicate the relationship. How to Work with SonicWALL with Co-branding and Co-marketing This document provides resources and guidelines for creating compelling packaging and marketing materials. to benefit both the SonicWALL brand and the brand of SonicWALL s partners. The SonicWALL co-branding guidelines must be followed by both technology partners and reseller partners. Partners name, logo, and/or trademark should share equal weight when both are displayed on product and promotional materials. SonicWALL trademarks should not be displayed in conjunction with marks not owned by SonicWALL, Inc., in a manner that might imply that the two marks are a single mark or that your company owns the SonicWALL brand. For example, do not immediately precede a mark belonging to your company with a SonicWALL logo, or vice versa. 41
SonicWALL Co-Branding with Partners SonicWALL Logo appearing with a Partner Logo The SonicWALL logo may appear with a partner s logo on marketing materials which represent the partnership of both companies. Logo Implementations When co-branding, the lock-up shown to the right should be used to display both logos. The SonicWALL logo appears to the right of the partner s logo and is separated by a vertical rule. Both logos should visually appear similar in size. One logo should appear larger than the other logo. Taglines should not be included. Minimum Clear Space It is important to have clear space around the co-branded logo for legibility. The minimum logo clear space is determined by the cap-height of the S in the SonicWALL logo. Minimum Size For maximum legibility in print, it is recommended not to reduce the SonicWALL logo below 0.75" or 19.05 mm wide. For maximum legibility online, it is recommended not to reduce the SonicWALL logo below 100 pixels wide. When determining the final size, also consider the legibility and clarity of the partner s logo. For applications where the has to appear smaller than recommended, consult with Corporate Marketing. for sizing. Minimum Clear Space Specifications Registration Mark Sizing In certain situations the registered trademark will need to be enlarged to ensure legibility, thereby effectively legally protecting the mark. Legal The SonicWALL Logo is a registered trademark of SonicWALL, Inc. Use of the logo must be in accordance with the guidelines contained within this guide. Use of the SonicWALL logo by agents, brokers, or any person, organization, or corporation other than SonicWALL, Inc. is strictly prohibited without prior written permission from SonicWALL, Inc. The SonicWALL, Inc. trademark has been registered with the US Patent and Trademark Office. In order to protect SonicWALL s legal rights in the trademark, the federal registration indicator must appear with the SonicWALL trademark on all marketing applications. Consult with Corporate Marketing for clarification of trademark and/or registration mark usage. Consult with your partner to determine their. legal requirements. 0.75" 19.05 mm 100 px Recommended Minimum Sizes for Print and Online Applications with Revised Registration Mark Sizing 42
SonicWALL Co-Branding with Partners SonicWALL Logo appearing with a Partner Logo: Color Color Applications The SonicWALL E-Class logo is preferred to appear in its SonicWALL Blue (Pantone 533) and Black. Please refer to your partner s brand guideline regarding the Pantone color of their logo. When used on a dark background, the SonicWALL logo must appear as White.. If Pantone inks are not available, you may print the SonicWALL E-Class logo using its CMYK equivalent:. SonicWALL Blue=C:100, M:83, Y:46, K:13. Please refer to your partner s brand guideline regarding the CMYK. equivalent of their logo. Black and White Applications You may use 100% Black when reproducing without color inks. 43
SonicWALL Co-Marketing with Partners SonicWALL collateral with a partner logo Source files are not made available to partners, but collateral can be purchased through SonicWALL s Print-on-Demand Portal and co-branding is no extra charge. See PartnerLink for details. The SonicWALL Network Security Appliance Series NETWORK SECURITY Next Generation Unified Threat Management Protection SonicWALL s next generation security Scalable multi-core hardware and Reassembly-Free Deep Packet Inspection Stateful High Availability and load balancing features High performance and lowered TCO Advanced routing services and networking features Standards-based Voice over IP (VoIP) Secure distributed wireless LAN services Onboard Quality of Service (QoS) Organizations of all sizes depend on their networks to access internal and external mission-critical applications. As advances in networking continue to provide tremendous benefit to organizations, they are increasingly challenged by sophisticated and financially-motivated attacks designed to disrupt communication, degrade performance and compromise data. Malicious attacks penetrate outdated stateful packet inspection firewalls by exploiting higher network levels. Point products add layers of security, but are costly, difficult to manage, limited in controlling network misuse and ineffective against the latest multipronged attacks. The SonicWALL Network Security Appliance (NSA) Series revolutionizes network security, utilizing a breakthrough multi-core design and patented Reassembly-Free Deep Packet Inspection (RFDPI) technology* offering complete protection without compromising network performance. This platform was first made available on the SonicWALL E-Class NSA Series, and it is now available for mid-sized organizations. The NSA Series overcomes the limitations of existing security solutions by scanning the entirety of each packet for current internal and external threats in real time. Built on a high-speed multi-core processing platform, the NSA Series enables deep packet inspection without adversely impacting the performance of mission-critical networks and applications. The NSA Series applies next-generation Unified Threat Management (UTM) against a comprehensive array of attacks, combining intrusion prevention, anti-virus and antispyware with the application-level control of SonicWALL Application Firewall. With advanced routing, stateful high-availability and high-speed IPSec and SSL VPN technology, the NSA Series adds security, reliability, functionality and productivity to branch offices, central sites and distributed mid-enterprise networks, while minimizing cost and complexity. Comprised of the SonicWALL NSA 240, 2400, NSA 3500 and NSA 4500, the NSA Series offers a scalable range of solutions designed to meet the network security needs of any organization. Features and Benefits SonicWALL s next generation security incorporates a new level of UTM that integrates intrusion prevention, gateway anti-virus and anti-spyware and features the Application Firewall suite of configurable tools to prevent data leakage and offer granular application control. Scalable multi-core hardware and Reassembly-Free Deep Packet Inspection scans and eliminates threats of unlimited file sizes, and provides virtually unrestricted concurrent connections with uncompromising speed. The NSA 240 can be configured using primary or secondary modem or 3G wireless interfaces for futureproofed extensibility. Stateful High Availability and load balancing features in SonicOS 5.5 Enhanced maximize total network bandwidth and maintain seamless network uptime, delivering uninterrupted access to mission-critical resources, and ensuring that VPN tunnels and other network traffic will not be interrupted in the event of a failover. High performance and lowered TCO are achieved by using the processing power of multiple cores in unison to dramatically increase throughput and provide simultaneous inspection capabilities, while lowering power consumption. *U.S. Patent 7,310,815 A method and apparatus for data stream analysis and blocking. Advanced routing services and networking features incorporate advanced networking and security technology including 802.1q VLANs, Multi-WAN failover, zone and object-based management, load balancing, advanced NAT modes and more, providing granular configuration flexibility and comprehensive protection at the administrator s discretion. Standards-based Voice over IP (VoIP) capabilities provide the highest levels of security for every element of the VoIP infrastructure, from communications equipment to VoIP-ready devices such as SIP Proxies, H.323 Gatekeepers and Call Servers. Secure distributed wireless LAN services enable the appliance to function as a secure wireless switch and controller that automatically detects and confi gures SonicPoints, SonicWALL wireless access points, for secure remote access in distributed network environments. Onboard Quality of Service (QoS) features use industry standard 802.1p and Differentiated Services Code Points (DSCP) Class of Service (CoS) designators to provide powerful and flexible bandwidth management that is vital for VoIP, multimedia content and business-critical applications. Co-branded logo appears. on front page as show here. 47
Questions? If you have questions regarding the application of the SonicWALL Brand Identity or. about the materials you are creating, please contact Heather O Reilly at 408.962.8111. or horeilly@sonicwall.com. SonicWALL, Inc. 2001 Logic Drive, San Jose, CA 95124 T +1 408.745.9600 F +1 408.745.9300 www.sonicwall.com 2010 SonicWALL and the SonicWALL logo is registered trademarks of SonicWALL, Inc. Dynamic Security For The Global Network is a trademark of SonicWALL, Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective companies. Specifications and descriptions subject to change without notice. 06/10 SW 783