SAP Big Data Helping Government Run Like Never Before

SAP Big Data Helping Government Run Like Never Before

2005 2

2013 3

Big Data is Driving Innovation and Value for Public Sector Trends We See Ensure safe, sustainable communities Provide the next generation citizen experience to better serve residents Optimize restrained budgets and ensure greater transparency & accountability Make data work for you to better serve citizens Arm all stakeholders with the same insight to help improve citizens lives 4

SAP Big Data Practice Developing and Delivering Data Driven Use Cases SAP HANA PLATFORM FOR BIG DATA + BIG DATA APPS & ANALYTICS + BIG DATA SCIENCE Real-time. Real Results. 5

Better Community Connections with Big Data Empowering Constituents with Advanced Analytics 6

Reducing Childhood Fatality with Big Data Horizontal View of Data for Better Outcomes Pull in data from several different sources (structured/unstructured) (accidents, social services, education, corrections, health, federal aid, tax, employment, property ) Remove silos between departments and cleanse data to garner holistic view of information to understand reasons for mortality. Notify case workers of at risk. children, providing knowledge of risk factors Subject matter experts and data scientists analyze holistic data sets to understand correlations and trends affecting childhood fatality Create macro and micro level impact to flag children at higher risk but also to be able policy and improve efficacy of programs Hand information over to separate agencies to learn form the horizontal knowledge gained from combining and analyzing the data sources Data acquisition Data services Analytics (predictive) Evaluation and decision Data repository Applications Database & Technology Mobile Analytics Cloud 7

Cross-Industry Big Data Innovation Examples Reduce waste & fraud in government fund <2 min for detecting 100,000 names over 90M records Identify cancer DNA variants for treatment 216x faster results: 3 days 20 minutes Improve diagnostic through pattern detection 300M records; analysis in 2-10 seconds Predict customer purchase sentiment Seasonality Analysis in 5 seconds Cost Reduction, Tire Life Extension 40 billion events per year analyzed Customer Insight Detect critical signals from 100 PBs of data in ebay EDW Performance Insight of Customer Behavior Improved ROI of campaigns by targeting the right audience Sharpen marketing effectiveness 56x faster reporting: micro-targeted customer offers Connected Assets 22,000 sensors ~3.15B records per year Launch new products or markets Campaign Take-up rates of between 3% and 5% - up from 1% Remote roadside diagnostics in real-time Analyze 15 years data in seconds Predictive Quality Assurance Based on sensor data from equipment Sports Analytics High Concurrency, Consumer Interaction E-Business Increased page views per visit by 30% and click-through rate on recommended products by 500% 8

New Combos of Data for New Opportunities Driving Personalization and Real-ime Interactions 9

Make Big Data Actionable and Real Big Data Platform Big Data Analytics & Apps Big Data Science Real Time Real Value Real Results 2013 SAP AG 10

Operationalizing Big Data as a Logical Architecture Solve the Problem, Make it Extensible Analyze & Act Data Source High Performance Applications BI Tools and Predictive Analysis Analytic Modeling Environment Data replication (SAP Replication Server ) Data Categorization and Enrichment Complex event processor (SAP ESP) Data exchange (SAP Data Services ) Acquire SAP Data Management Portfolio Data exchange (SAP Data Services ) Archive Management Apache Hadoop Data federation (SAP Smart Data Access) Store and Process Operate and Optimize Cloud Deployment Choices (HaaS, HCP, HEC) Data Governance Apps & Analytics Development Environment Manage Hadoop landscape operational management Integrated Hybrid Landscapes 11

H2 SAP HANA and Hadoop Together 2013 SAP AG 12

Ovum Decision Matrix Analytic Databases 2013-14 13

Forrester Wave: Enterprise Data Warehouse, Q4 13 14

Make Big Data a Reality: Get Started Today Big Data Executive Session Big Data Workshop Implementation Roadmap Big Data Strategy Plan Business Priorities Strategy Big Data Maturity SAP s Big Data Strategy Planning process will help you build a winning plan through... Executive alignment around the top business priorities Workshops to uncover the most promising Big Data use cases Benchmark to understand an your Big Data maturity Business plan, IT architecture and implementation plan 15

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