Introduction The secret to successful email marketing is being in the know. Knowing your customers, knowing your competitors and knowing your emails. It s more than sending emails, anyone can do that. Getting your emails opened and read is what leads to successful marketing, and that s the tricky bit. Here at Sprint Mail we know a thing or two about email marketing but we don t believe in keeping things a mystery or using technical jargon. If you are considering, or are currently doing, email marketing then go ahead and read this essential guide to help with your email strategy to the education sector. 2
1. Monitor and measure Email marketing can create a huge ROI but it isn't automatic. In fact, it takes a lot of hard work and creativity to achieve. It is essential to measure and monitor results so the next email can be tweaked time after time so your responses continually improve. Sprint Mail offer tracking reports as an optional extra with our email campaigns for 49. 2. Be creative Email creative is very different in almost every element from any other marketing creative, including other digital mediums. Businesses often treat email as an afterthought, using it to drive traffic to their websites. If you give email marketing the time and effort it deserves its ROI can smash that of any other marketing medium. If you are not confident in copywriting your own emails then we can design a professional HTML email for you from just 199 + vat. 3. Mix it up Your emails do not show up looking exactly the same for every school and teacher viewing them. Images don't magically show up for everyone either, you will find many people choose to hide images in their email systems and only have the option to download/view image if they click on the given link. It is essential to bear this in mind when designing your HTML email. A free bit of advice, always provide a plain text version with your email. If you are an existing subscriber to the Education Database and you use our free email broadcasting software SprintSend, then you have the ability to automatically generate plain text emails from your own HTML email. 3
4. Plan ahead Marketing managers need to embrace email marketing beyond the thinking that it is a quick and easy revenue stream activity and see it as a long term digital bridge to the best customers. Sprint Mail can help plan a long term marketing strategy for you, or if you are a subscriber to the Education Database then you can access the free Education Marketing Planner to build your long term strategy. 5. Point of action Even those schools that buy off you frequently will not read really long emails. Length does matter. The job of most emails is to get teacher attention and solidify that interest quickly, and then drive them somewhere else, whether that is a point of call, landing page, online store, or a free resource. 6. With compliments Email marketing should at least be a complementary marketing tool for whatever sales and marketing campaign you have planned. If you need to generate more traffic to your new website email can assist. Can't get enough blog followers? Use email to demonstrate why someone should follow you. Emails are the digital glue that you must consider well before any campaign launch. 7. Accumulate You need to always strive to expand your email list, you have to make it easily accessible for customers to provide you with the information you require in exchange for a compelling value proposition. This can be massive for future sales as your list grows, yet I rarely see a company doing this well. With Sprint Mail s Education Database you can access the exact schools and teachers you want to target and never worry about keeping it up to date, we do it for you minute by minute, so you always have the most up to date data to use. 4
What next? If you have any questions about any of our services or how Sprint Mail can help you sell more to schools please don t hesitate to contact us. Call us on 0845 643 0755. We can talk specifically about your business and about how we can boost your sales to schools quickly and effectively. Alternatively email us sales@sprint mail.co.uk. 5