Building an Enterprise Hybrid Cloud with the VMware vcloud Solution

Agenda VMware vcloud Initiative IT Needs Cloud To Enable Efficiency and Agility Evolving Virtualized Datacenters to a Cloud Infrastructure VMware Delivers This Today with vcloud On-Demand Access To Cloud Resources Conclusion and Q&A Appendix 2

The business has strict demands of IT As the CIO, I provide Through Cloud I am able business with the to cost effectively services it needs, provision IT services to when it needs it, Supplier my business customers within my resource others will if I don t! constraints. Cloud services enable new and improved business models so that I can maximize windows of opportunity before others do! As the CEO, it s my responsibility to create sustainable value whilst being Consumer responsive to a dynamic market, changing workforce, and business environment. Efficiency Govern costs, get best from resources IT as a Service Agility Anticipate and respond to change Competitive Advantage Right Service at Right Price Competitive Advantage Right Capability at Right Time 3

Business agility is the top driver for cloud computing Q9: Which of the following are top drivers of cloud computing initiatives at your organization? (Please check all that apply) Drivers of Cloud Computing Initiatives at Organization Business agility (faster time to market, increased user satisfaction) 75% Reducing IT infrastructure investment 56% Reducing IT management and maintenance resources 53% Increasing capacity/availability (data center, storage etc.) 50% Increasing productivity of IT 46% Disaster recovery/business continuity 40% Improving IT control 32% Industry regulatory changes 17% Base: 636 Total respondents; 234 US respondents; 202EMEA respondents; 200 APAC respondents Source: CIO Global Cloud Computing Adoption Survey January 2011 4

Cloud is changing the new IT landscape Re-think End-User Computing The Challenge for IT: Modernize Application Development Weave all this together into a cohesive, secure, compliant whole Existing Apps New Enterprise Apps SaaS Apps Evolve the Infrastructure Existing Datacenters Public Cloud Services 5

Build a hybrid cloud with vcloud to resolve IT s challenges Increase business agility by empowering users to rapidly deploy services ondemand with self-service portals Optimize not only Reduce costs by more efficiently how IT is delivered delivering resources and by consolidating and standardizing your infrastructure and managed, but Improve security and compliance within also how it is multi-tenant environments with strong consumed access controls and vshield security Consuming Infrastructure as a Service Producing Infrastructure as a Service Enable application portability and interoperability across clouds while leverage existing investments 6

Evolve your existing datacenter to a private cloud Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Compute Storage Network 8

Evolve your existing datacenter to a private cloud Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Enable secure, self-service to pre-defined IT services, with pay-for-use Organization: Marketing Organization: Finance Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Compute Storage USE Network $75 9

Evolve your existing datacenter to a private cloud Organization: Marketing Organization: Finance Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Private Cloud Cloud Infrastructure Automation Management Compute Compute Storage Networking Integrated Security Storage Network USE $75 10

Only VMware offers the best of both worlds with hybrid cloud Apps Apps Common platform Common management Common security Private Cloud Cloud Infrastructure VMware Enterprise Hybrid Cloud Security Management vcloud Service Provider Cloud Infrastructure Cloud Computing Moves from a Technology Discussion to a Business Decision 11

VMware offers a secure hybrid cloud for enterprises The VMware vcloud Solution Private Cloud Public Cloud Cloud Consumption vcloud Operations and Management vcenter Security and Compliance vshield Virtualization vsphere Portability Cross-Cloud Standards vcloud API Open Virtualization Format Cross-Cloud Management vcloud Connector Co-Branded vcloud Services vcloud Datacenter Security & performance for enterprises vcloud Express Rapid credit-card payment for developers vcloud Powered Broad array of VMware-compatible clouds for any business need 13

Cloud requires elasticity, on-demand access, resource pooling vcloud Solution Only VMware offers true pooling with Virtual Datacenters End-User Computing Cloud Application Platform Cloud Infrastructure Only VMware address all three vcloud Powered Private Cloud Enterprise Hybrid Cloud Community Cloud Only VMware enables the hybrid cloud 14

VMware vcloud Director builds on vsphere to transform IT Builds on vsphere and scales up to 10,000 VMs and 25 vcenter Servers Users Organization 1 Organization m Creates virtual datacenters, by pooling resources into new units of consumption VMware vcloud Director User Portals Catalogs Security Securely enables the cloud with vshield, LDAP authentication, and RBAC Virtual Datacenter 1 (Gold) VMware vshield Virtual Datacenter n (Silver) Provides self-service portals and standardized infrastructure catalogs Isolates users into organizations with unique catalogs, policies, and LDAP VMware vcenter Server VMware vsphere VMware vcenter Server VMware vsphere Secure Private Cloud vcloud API Programmatic Control and Integrations Public Clouds vcloud API and extensions enables cloud portability, orchestration, and integrations 15

Developers need more agile infrastructure Business Owner I need a new app to manage hotel bookings Developers Just getting the infrastructure to develop is so slow! Operations How do we get the h/w, manage the app and deliver the SLA in production? We need to: Get capacity now Get s/w stacks deployed Simulate production Once in prod, we need Plan capacity for app Place on Tier 1 capacity Provision the App Server, web, database Set up the load balancer Set up the firewall Set up data protection Set up mgmt Manage the app 17

and often leverage commodity clouds when IT doesn t respond May I have a LAMP stack, please? Developers Queues Custom requests Hardware acquisition Individual Approvals CIOs have concerns about? Security and Compliance? Performance and SLAs? Availability and Data Protection? Intellectual Property vsphere Admin 18

Developers and test/dev account for 77% of provisioning requests Over 75% of provisioning requests are test/dev 40% of VMs are test/dev, up to 70% including pre-production Test/dev VMs are provisioned five times as frequently as production VMs Average time spent provisioning a VM is roughly two person hours Aging, cast-off hardware Over 25% of an admin s time spent on test/dev Users and IT bogged down in provisioning requests 19

The solution is for IT to become a cloud service provider IT becomes a service provider, enabling true business agility Self-Service Portals Catalogs Achieve the economics and agility of cloud computing without sacrificing security or control Users are given an alternative to commodity public clouds, eliminating the need for unauthorized deployments Virtual Data Centers 20

First standardize services with vapps and place into a catalog vapp Catalog Java Stack Database on Linux Webserver Provisions hardware Needs services 21

Group users into organizations and delegate access to the catalog Organizations are completely isolated and secure Isolated virtual resources Independent LDAP-authentication Specific policy controls Unique catalogs Org A Catalogs can be customized by organization or shared Users can be given permission to create organization-wide catalogs Organizations can be given permission to create datacenterwide catalogs vapp Catalog Org B Enables a multi-tenant environment IT can serve multiple organizations from common infrastructure (More on this later) 22 Directory Services

Users deploy into logical containers of tiered resources with SLAs Datacenter Org A vapp Catalog Org B One Size Fits All Directory Services 23

Users deploy into logical containers of tiered resources with SLAs Virtual Datacenters Gold Org A Silver vapp Catalog Bronze Org B Business-Driven SLAs Directory Services 24

These virtual data centers can be on premise or in public clouds Virtual Datacenters Gold Org A Silver vapp Catalog Bronze Org B Business-Driven SLAs Directory Services 25

IT can charge users on a pay-as-you-go model with Chargeback Gold Org A Bronze vapp Catalog Org B Directory Services 26

IT can charge users on a pay-as-you-go model with Chargeback Org A Gold SLA $100 per VM USE $100 $150 $175 $275 vapp Catalog Org B Bronze SLA $50 per VM $ 35 50 75 USE Directory Services Pay for SLA Pay for Use 27

Shared vapp catalogs enable collaboration & workload portability Development Organization Dev Build Virtual Datacenter Dev Build Virtual Datacenter Test Organization Shared vapp Catalog Functional Testing Virtual Datacenter Sandbox Testing Virtual Datacenter vapps contain all of the information required to deploy a service Development Cycle Example: Developer end user submits a vapp to QA by publishing to the shared catalog QA tester checks out the vapp from the shared catalog Network isolation between vdcs allows VMs to have identical network settings without conflicts vapps can be easily migrated to other clouds using vcloud Connector 28

Access to these resources is fast Three ways to connect, including GUI Direct access through web-based portals by end users (developers, etc) or IT delegate Integrate into IT workflows & request processes Programmatic access through vcloud API vmdk vmdk vmdk vmdk Template VMs provisioned from templates share common images Fast provisioning with Linked Clones Dramatically speeds up provisioning time from >2 minutes to <5 seconds Reduces storage footprint (and cost) by >60% Instant network isolation Virtual networking services enables secure network isolation on-the-fly and rapid IP address configuration 29

But IT never loses control with... Chargeback and user limits Strict user limits Leases: Set maximum time period VMs can exist; IT can select renewal policies Quotas: Maximum number of VMs per user within in organization VMware vsphere Pay-as-you-go with Chargeback Provides cost visibility to users and IT Aligns incentives and reduces sprawl vcloud Director resources like broadband network traffic, public IP addresses, DHCP, NAT can be metered and billed 30

But IT never loses control with... strict controls and approvals 31 Strict access controls RBAC: Access privileges restricted by roles within LDAP o vapp creation/modification o Catalog creation/modification o Cross-organization sharing o Resource allocation Approvals and workflows IT can require pre-approval if necessary using VMware Service Manager, vcenter Orchestrator, or third-party approval mechanism IT can create provisioning workflows Customizable allocation models Pay-as-you-Go Allocation Pool Reservation Pool

This fundamentally changes user behavior, benefiting both sides Dynamic scaling and capacity management invisible to user, ensuring SLAs are met IT can hot add capacity to the virtual datacenter without user disruption As a result, users no longer feel the need to hoard or overprovision resources Aligns incentives to provision Eliminates over-provisioning Voluntary de-provisioning 32

LabCorp developers have instant access to VMs PROFILE LabCorp grows by acquisition. Virtualization and the cloud environment enable us to absorb new labs and speed time to market. James P. Jones, IT Manager, Virtual/Cloud Services, LabCorp Industry Medical testing Headquarters Burlington, N.C. Employees 28,000 Annual Revenue $5.2 billion VMWARE PRODUCTS & SERVICES VMware vsphere 4 VMware Site Recovery Manager (SRM) VMware vcloud Director vcloud Accelerator Service Objectives Speed provisioning, extend life of legacy applications Provide self-service capacity on demand to IT teams Ease regulatory compliance, reduce risk, speed time to market VMware Solution VMware vsphere in datacenter extends life of legacy applications VMware vcloud Director provides secure cloud environment for controlled self-service to developers and admins Business Impact Absorb acquired labs quickly, maintaining legacy systems Developers get VMs in seconds Meet constant demand for new tests, upgrades, regulatory reports Build path to SaaS for agile, competitive business operations 33

VMware offers two co-branded public cloud services vcloud Express Rapid Signup with Credit-card Billing Utility pay as you go Pricing Lowest cost with high QoS Interoperability across providers vcloud Datacenter Services Guaranteed quality of service Certified adherence to ref. architecture Secure and compliant Workload mobility across providers Private Cloud Public Cloud vshield Common security vcloud Datacenter Certified Service vshield vcloud Director Common management vcloud Director vsphere Common platform vsphere 34

VMware leverages cross-cloud standards for workload mobility APIs: Programmatic Access to Resources OVF Private Cloud Public Clouds 35

Cross cloud management makes hybrid cloud real vcloud Connector Connect, visualize and operate on multiple clouds Visualize resources across hybrid clouds inside the vsphere Client See VMs, vapps and templates across vsphere and private and public vclouds Delivered as a vsphere Client Plugin vsphere Private Cloud Verizon vcloud Colt vcloud Bluelock vcloud Copy & operate on resources across clouds Copy resources between vsphere and vclouds Perform power operations on workloads Access console of vapps running in vclouds Deliver enterprise level security Data managed by onsite server Security scope set by vsphere Client 36

Cross cloud management makes hybrid cloud real Project Discovery Federate and synchronize content between clouds Internal vsphere(s) Internal vcloud(s) End Users Content Cloud Colt vcloud Bluelock vcloud Web portal to manage content vcloud.vmware.com Provides an operating portal across clouds Provides sample content (OS images, virtual appliances) Federation across clouds vcloud Connector visualize, copy and operate on resources across vsphere and private / public vclouds vapp Publisher federate content between clouds efficiently and reliably by scheduling background transfers Hybrid architecture Data stored and managed by onsite server Cloud-based vcloud.vmware.com facilitates innovation UI is a mashup of online service and onsite servers 37

Intercontinental Hotels built a hybrid cloud to offer global access InterContinental Hotels Group More than 4,500 hotel properties, 650,000 guest rooms in more than 100 countries/ territories worldwide Business Drivers Need for elasticity Use of current IT configurations Ability to charge back applications Cost effective; no CapEx Solution Offering: Membership rewards program Exported vapp and uploaded into Verizon CaaS enabled by vcloud Datacenter Used vcd to manage and configure application for use 38

Agenda VMware vcloud Initiative IT Needs Cloud To Enable Efficiency and Agility Evolving Virtualized Datacenters to a Cloud Infrastructure VMware Delivers This Today with vcloud Deep Dive Modules On-Demand Access To Cloud Resources Conclusion and Q&A Appendix 39