Well-run Pojects Sufficient on-going product support Financially successful company DoView.com/visual/strategicplanning/company.html Page 1
Good management (financial, HR, ICT, administration) Sufficient staff with the right skills employed Sufficient capital Staff retained Sufficiently longerterm profitability Right Board members Suitable premises Clarity about IP Effective strategic partnerships Good working environment organizational culture Appropriate team structure Staff encouraged to be innovative Good corporate br Sufficient cash flow Exping Well-run DoView.com/visual/strategicplanning/company.html Page 2
Customer needs understood Initial concept of incorporated into the design of the Initial code written tested Feedback on needs features obtained from potential actual Usability testing Design improvements DoView.com/visual/strategicplanning/company.html Page 3
Buzz generated in the sector in general media unique selling proposition Typical customer profiles Key sector influencers planned designed Marketing channels Relevant printed materials produced distributed implemented kept upto-date refreshed Ecommerce provider, system set up maintained Continual research on effectiveness of feedback for improvement Potential benefits of the how to buy it Key influencers benefit of the product encourage others to buy it DoView.com/visual/strategicplanning/company.html Page 4
Risk of break-in at the office Risk of code not being backed up Risk of fire or other natural disaster at office Risk of key staff leaving Risk of over pricing Risk of breaching someone elses IP Risk of being undercapitalized DoView.com/visual/strategicplanning/company.html Page 5
Ensure that the name is not a registered copyright in key markets Ensure that URL is available for Ensure not breaching others IP rights Register name logo Apply for any patents which may be possible Include intellectual clause in staff contracts DoView.com/visual/strategicplanning/company.html Page 6
Support ticket system for channeling support requests Sufficient support staff Sufficient training for support staff Knowledge base for support staff to use Parts of knowledge base put on website for first level self-support User-forum for support questions Layered support system with problems escalated through levels User-friendly support system for users Ongoing monitoring of support system feedback used for improvement to suport system General issues possible features fed back to technical staff Sufficient on-going product support DoView.com/visual/strategicplanning/company.html Page 7
Projects/Activity [P001] Ongoing competitor analysis environmental scanning [P001] Securing venture capital project [P001] Ongoing financial general adminstration [P001] Staff selection ongoing HR including staff development [P000] coding [P001] Marketing channel sales funnel identification project [P001] Key influencers communications plan [P001] Buzz PR articles writing placement in appropriate media [P001] Initial pricing decisionmaking ongoing pricing review [P001] Contacting case study sites write up [P001] Ecommerce provider solution ongoing liaison [P001] Product exhibition at selected sector conventions [P001] Usability testing [P001] refreshing ongoing social campaign [P001] [P001] Product launch DoView.com/visual/strategicplanning/company.html Page 8
DoView.com Company DoView Visual Strategic Plan Overview Well-run Sufficient ongoing product support Financially successful company Customer needs understood Initial concept of incorporated into the design of the Initial code written tested Usability testing Design improvements Right Board members Good management (financial, HR, ICT, administration) Sufficient capital Suitable premises Clarity about IP Effective strategic partnerships Sufficient staff with the right skills employed Staff retained Good working environment organizational culture Appropriate team structure Staff encouraged to be innovative Good corporate br Sufficiently longerterm profitability Sufficient cash flow Exping Well-run Feedback on needs features obtained from potential actual Risk of break-in at the office Risk of fire or other natural disaster at office Risk of key staff leaving Risk of over pricing Risk of code not being backed up Risk of breaching someone elses IP Risk of being undercapitalized unique selling proposition Typical customer profiles Sufficient support staff Sufficient training for support staff Key sector influencers planned designed Marketing channels Relevant printed materials produced distributed Continual research on effectiveness of feedback for improvement Support ticket system for channeling support requests Knowledge base for support staff to use Parts of knowledge base put on website for first level self-support User-forum for support questions Buzz generated in the sector in general media implemented kept upto-date refreshed Ecommerce provider, system set up maintained User-friendly support system for users Potential benefits of the how to buy it Key influencers benefit of the product encourage others to buy it Sufficient on-going product support Financially successful company Layered support system with problems escalated through levels Ensure that the name is not a registered copyright in key markets Ensure that URL is available for Register name logo Apply for any patents which may be possible Include intellectual clause in staff contracts Ongoing monitoring of support system feedback used for improvement to suport system General issues possible features fed back to technical staff Ensure not breaching others IP rights V1-1 11 Oct 2012 Draft Trial of DoView Outcomes Evaluation available from DoView.com. Developed by Dr Paul Duignan. Info on DoView Visual Strategic Planning at http://doview.com/plan. Info on drawing an Outcomes DoView DoView.com/plan/draw.html. Resources at OutcomesCentral.Org. paul@parkerduignan.com Duignan, P. (2008). Drawing logic models evaluation plans using DoView logic model evaluation planning. United Kingdom Evaluation Society Conference. Bristol, 23-24 September 2008. DoView.com/visual/strategicplanning/company.html Page 9
DoView.com Company DoView Visual Strategic Plan Showing line-of-sigh focus of projects on priorities Overview Well-run Sufficient ongoing product support Financially successful company Customer needs understood Initial concept of incorporated into the design of the Initial code written tested Usability testing Design improvements Right Board members Good management (financial, HR, ICT, administration) Sufficient capital Suitable premises Clarity about IP Effective strategic partnerships Sufficient staff with the right skills employed Staff retained Good working environment organizational culture Appropriate team structure Staff encouraged to be innovative Good corporate br Sufficiently longerterm profitability Sufficient cash flow Exping Well-run Feedback on needs features obtained from potential actual Risk of break-in at the office Risk of fire or other natural disaster at office Risk of key staff leaving Risk of over pricing Risk of code not being backed up Risk of breaching someone elses IP Risk of being undercapitalized unique selling proposition Typical customer profiles Sufficient support staff Sufficient training for support staff Key sector influencers planned designed Marketing channels Relevant printed materials produced distributed Support ticket system for channeling support requests Knowledge base for support staff to use Parts of knowledge base put on website for first level self-support User-forum for support questions Buzz generated in the sector in general media implemented kept upto-date refreshed Ecommerce provider, system set up maintained Continual research on effectiveness of feedback for improvement User-friendly support system for users Potential benefits of the how to buy it Key influencers benefit of the product encourage others to buy it Sufficient on-going product support Financially successful company Layered support system with problems escalated through levels Ensure that the name is not a registered copyright in key markets Ensure that URL is available for Register name logo Apply for any patents which may be possible Include intellectual clause in staff contracts Ongoing monitoring of support system feedback used for improvement to suport system General issues possible features fed back to technical staff Ensure not breaching others IP rights Projects/ Activities [P001] Ongoing competitor analysis environmental scanning [P001] Securing venture capital project [P001] Ongoing financial general adminstration [P001] Staff selection ongoing HR including staff development [P000] coding [P001] Marketing channel sales funnel identification project [P001] Key influencers communications plan [P001] Initial pricing decisionmaking ongoing pricing review [P001] Ecommerce provider solution ongoing liaison [P001] Usability testing [P001] [P001] Product launch [P001] Buzz PR articles writing placement in appropriate media [P001] Contacting case study sites write up [P001] Product exhibition at selected sector conventions [P001] refreshing ongoing social campaign V1-1 11 Oct 2012 Draft Trial of DoView Outcomes Evaluation available from DoView.com. Developed by Dr Paul Duignan. Info on DoView Visual Strategic Planning at http://doview.com/plan. Info on drawing an Outcomes DoView DoView.com/plan/draw.html. Resources at OutcomesCentral.Org. paul@parkerduignan.com Duignan, P. (2008). Drawing logic models evaluation plans using DoView logic model evaluation planning. United Kingdom Evaluation Society Conference. Bristol, 23-24 September 2008. DoView.com/visual/strategicplanning/company.html Page 10